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There's a science to persuasion, and you can use it to your advantage in understanding and influencing consumer behavior.

Not every business focuses solely on Gen Zers and millennials. If you're looking to market to older demographics, here are a few tips to keep in mind.

Customers like the convenience of skipping the line with mobile order-ahead at restaurants. Learn the pros, cons and options of offering mobile ordering.

Learn everything you need to know about marketing automation software before purchasing a solution for your small business.

Wondering which version of QuickBooks is the best accounting software for your business? Here's what you need to know.

A wiki holds information centrally for your organization. Learn how to build a wiki to store your business's knowledge and get company-wide involvement.

Ongoing professional development not only helps improve your employees’ skills, but also keeps them motivated to advance in their careers.

Etsy is one of the most popular platforms in the third-party marketplace industry, giving creatives a place to sell unique products.

CRM software helps you connect with customers. Learn how automated emails, reports, personalization and other CRM tools can boost customer service levels.

Learn how to use Google's free Business Profile to reach potential customers and establish and maintain your business's online presence and reputation.

CRM software is an invaluable business tool. Learn the key terms and buzzwords involved to increase your understanding of customer relationship management.

A corporate anthropologist shares how social sciences and business intersect. Learn how to apply anthropological ideas to gain a competitive business edge.

Coupons have benefits and risks. Here's how small businesses can use coupons to boost sales and retain customers.

Encouraging employees to volunteer prioritizes corporate social responsibility while improving the workplace. Learn how to get started.

In e-commerce, shipping is a critical factor. Learn your outsourcing options and how to streamline logistics by outsourcing shipping and order fulfillment.

DiSC profiles assess a leader's behavioral style and can be a great foundation for leadership tools. Learn how a DiSC assessment works.

This list of great business ideas offers inspiration to entrepreneurs looking for their next big business idea.

From choosing the right location to investing in the right technology, here are 10 things you must do before you start a food truck.

Find out the different types of insurance risks for your business and how to mitigate them.

Finding the proper insurance coverage at a reasonable rate for your small business can be a challenge. Use these websites as online quote-comparison tools.

Cloud computing offers small businesses advanced processing power without the need for technical expertise or overhead expenses.

High-deductible health plans can save your company money, but are they the right fit for your employees?

Choosing an EHR system that best fits your healthcare organization isn’t easy, but there are ways to reduce the choices until you find the best option.

Learn marketing strategies and tips that work well for handmade businesses, such as those that sell on Etsy and other artisanal marketplaces.

Social media is a crucial business channel for marketing, advertising and customer service. Learn how to create an effective social media strategy.

Employers must withhold federal income tax, plus any state or local taxes. Here’s what every small business owner should know.

Sales tax gets complex if you sell to customers in other states. Learn how to manage your e-commerce sales tax obligations and comply with state tax laws.

Biometric time and attendance systems use fingerprint, facial, palm or iris scans. Learn the laws you must follow to use them for your employees.

As the e-commerce industry continues to grow, small businesses are contending with hurdles. Learn the top challenges and what SMBs can do about them.

In a cloud PBX system, all software and data are stored in the cloud. No equipment is needed. Learn if this phone system type is right for your business.