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Latest: Advice, Tips and Resources

TextMarks company logo
Review
TextMarks Review
By Jamie Johnson | March 28, 2024

TextMarks, our pick for the best customer service, is an accessible and easily customizable platform for businesses to successfully implement mass SMS marketing and communication campaigns.

Podium company logo
Review
Podium Review
By Max Freedman | March 28, 2024

Podium consolidates online reviews and customer messages in one streamlined dashboard, making it simple to respond in a timely fashion. It's a great service for companies needing intuitive and...

NetSuite logo
Review
NetSuite CRM Review
By Jeff Hale | March 28, 2024

Find out if Oracle NetSuite CRM is the best fit for your organization’s unique requirements and goals.

freshworks CRM company logo
Review
Freshsales CRM Review
By Jeff Hale | March 28, 2024

Learn what makes Freshsales CRM unique in a competitive customer relationship management platform market.

monday sales CRM logo
Review
monday Sales CRM Review
By Jeff Hale | March 28, 2024

Learn how monday sales CRM helps teams track customer data and manage the entire sales cycle.

Trinet logo
Review
TriNet Review: PEO and HRO Service Pricing
By Kaylyn McKenna | March 28, 2024

TriNet is a comprehensive PEO service that provides unique industry-specific tools and expertise to small businesses.

Rippling company logo
Review
Rippling PEO Review
By Kaylyn McKenna | March 28, 2024

Rippling provides small businesses with unique features like remote laptop management and local tax registration, making it our best pick for a scalable PEO.

Constant Contact company logo
Review
Constant Contact Email Marketing Review
By Sean Peek | March 28, 2024

Constant Contact is our pick for the best email marketing service for small businesses. It has everything a small business needs to create effective campaigns, including affordable plans and...

Salesforce Marketing Cloud logo
Review
Salesforce Marketing Cloud Review
By Sean Peek | March 28, 2024

Salesforce Marketing Cloud is best for mid- to enterprise-sized sales teams looking to improve their email and overall marketing strategies. It provides email personalization abilities to maintain...

freshmarketer company logo
Review
Freshworks Freshmarketer Review and Pricing Plans
By Sean Peek | March 28, 2024

Freshmarketer's marketing integrations give small and midsize businesses the flexibility and control of larger, more comprehensive email marketing solutions at an affordable price.

monday.com logo
Review
monday Review
By Sean Peek | March 28, 2024

Monday is our best pick for campaign management, as it offers customizable templates, workflow automation, various schedule views (calendar, chart and workload), and an ideas and requests board that...

Protexting company logo
Review
ProTexting Review
By Max Freedman | March 28, 2024

ProTexting lets you run automated campaigns and send multimedia SMS messages to connect with customers.

Campaigner company logo
Review
Campaigner Review
By Sean Peek | March 28, 2024

Campaigner is the best email marketing software for larger businesses because its features allow them to scale their email efforts at the right price. These features include customizations, automated...

Article
What Mailing Equipment Does My SMB Need?
By Katharine Paljug | March 28, 2024

Small businesses don't want to overspend on mailing and shipping. See if you need postage equipment, and learn the equipment types and costs.  

Article
What Is B2B, and How Does It Differ From B2C and DTC?
By Mark Fairlie | March 28, 2024

B2B companies offer products and services for other businesses and organizations. Learn how B2B works, and how it differs from B2C and DTC models.

Article
What Are Hyperadoptive Customers, and How Do They Benefit SMBs?
By Casey Conway | March 28, 2024

Hyperadoptive customers rapidly change behaviors and are willing to try new brands and products. Learn how to identify and keep hyperadoptive customers.

Article
Twitter for Business: Everything You Need to Know
By Saige Driver | March 28, 2024

Twitter is a powerful tool to raise awareness about your business, engage with customers, and develop leads. Learn how to use Twitter for your business.

Article
Trade Show Displays: A Buyer’s Guide
By Adryan Corcione | March 28, 2024

Effective trade show displays grab attendees' attention and boost sales. Learn what makes a good trade show display and find one that fits your budget. 

Article
The CRM Metrics You Should Know
By Matt D’Angelo | March 28, 2024

Analyzing key metrics can help drive success within your business and make you more competitive. Here is how your CRM can help in those efforts.

Article
The Best Business Translation Services
By Sean Peek | March 28, 2024

To help bridge the language barrier, companies are using business translation services. Learn how these services ensure perfect translation of documents. 

Article
Social Media for Business: Marketing, Customer Service and More 
By David Cotriss | March 28, 2024

Social media is a crucial business channel for marketing, advertising and customer service. Learn how to create an effective social media strategy.

Article
Pros and Cons of Outsourcing Customer Service to an Offshore Call Center
By Adam Uzialko | March 28, 2024

Find out the pros and cons of outsourcing customer service to an offshore call center and see what factors to consider.

Article
Pinterest for Business: Everything You Need to Know
By Saige Driver | March 28, 2024

Pinterest offers a great visual space to market your products or services. Learn how your business can set up and use this platform successfully.

Article
Most Consumers Want Sustainable Products and Packaging
By Andrew Martins | March 28, 2024

Consumers are getting wiser about the products they use, the accompanying packaging and the overall impact on the environment.

Article
Industry 4.0: How Technology Is Revolutionizing the Manufacturing Industry
By Adam Uzialko | March 28, 2024

Learn how Industry 4.0 is optimizing manufacturing with artificial intelligence, 3D printing and other technologies.

Article
How to Target Older Demographics With Social Media Marketing
By Natalie Hamingson | March 28, 2024

Not every business focuses solely on Gen Zers and millennials. If you're looking to market to older demographics, here are a few tips to keep in mind.

Article
How to Set Up an Appointment-Setting Service for Your Business
By Sean Peek | March 28, 2024

Appointment-setting services automatically book meetings with prospects. Learn how to find an appointment-setting service and how it can help your company.

Article
How to Find a HIPAA-Compliant CRM
By Max Freedman | March 28, 2024

Healthcare organizations rely on CRM software to track patients and monitor vitals, but the systems must comply with HIPAA. Learn how to ensure yours does.

Article
How to Create a Great Corporate Logo
By Adam Uzialko | March 28, 2024

If you have a new business or are rebranding, a corporate logo is critical because it represents you. Learn tips for creating an effective corporate logo. 

Article
How to Calculate Your Customer Retention Rate
By Max Freedman | March 28, 2024

Knowing your customer retention rate and some strategies to improve it can help boost your bottom line. See the calculation and get tips here.