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Article
How to Target Older Demographics With Social Media Marketing
By Natalie Hamingson | January 19, 2024

Not every business focuses solely on Gen Zers and millennials. If you're looking to market to older demographics, here are a few tips to keep in mind.

businessman at a desk using a smartphone
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Snapchat for Business: Everything You Need to Know
By Saige Driver | January 17, 2024

This guide explains how Snapchat can be used for business purposes like reinforcing brand strategy and connecting with your target audience.

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Social Media for Business: Marketing, Customer Service and More 
By David Cotriss | January 17, 2024

Social media is a crucial business channel for marketing, advertising and customer service. Learn how to create an effective social media strategy.

Article
Measuring Success When Working With Influencers
By Kiely Kuligowski | January 16, 2024

Social media has revolutionized marketing. Are your influencer campaigns successful?

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Most Employers Screen Job Candidates’ Social Media Profiles. Should You?
By Max Freedman | January 12, 2024

Professional social networks are a popular way to fill job positions, but they can be legally and ethically murky.

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How to Handle Social Media Harassment
By Max Freedman | December 20, 2023

Social media harassment can be stressful. If your business is the target of social media harassment, this article can help you put this chapter behind you.

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20 LinkedIn Groups Every Entrepreneur Should Belong To
By Julianna Lopez | November 10, 2023

LinkedIn groups can be a great way to network with industry professionals and connect with potential customers. Here are the groups you should join.

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Tired of Yelp? 14 Alternative Business Review Websites
By Adam Uzialko | October 27, 2023

Yelp is the biggest name in business review sites, but it's not the only game in town. Check out 14 Yelp alternatives for honest feedback and information.

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Instagram for Business: Everything You Need to Know
By Max Freedman | October 27, 2023

Instagram can be a powerful business marketing tool and online shopping platform. Learn about the Shop tool, audience insights and more.

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Tumblr for Business: Everything You Need to Know
By Saige Driver | October 27, 2023

Like any social media platform, Tumblr can be a great branding tool – if you play your cards right. Learn how to use Tumblr to your business's advantage.

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Article
10 Unexpected Ways Facebook Is Good for Your Business
By Bennett Conlin | October 26, 2023

Facebook can help you build your online brand, create meaningful connections with customers and potential employees, and increase overall productivity.

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LinkedIn for Business: Everything You Need to Know
By Kiely Kuligowski | October 26, 2023

Creating a LinkedIn company page can help you get brand exposure, showcase products and recruit talent. Learn how to use LinkedIn for your business.

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11 Best Slack Apps for Business
By Adam Uzialko | October 26, 2023

Slack comes with more than 450 integrations. These 11 will improve your workday.

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15 LinkedIn Marketing Hacks to Grow Your Business
By Simone Johnson | October 26, 2023

LinkedIn can build brand awareness and customer relationships. Learn 15 LinkedIn marketing tips to engage your audience and market to potential partners.

Woman using a laptop
Article
Facebook for Business: Everything You Need to Know
By Max Freedman | October 24, 2023

Facebook has advertising and engagement tools that benefit small businesses. Learn about Pages and ads, and get tips on engaging customers.

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Pinterest for Business: Everything You Need to Know
By Saige Driver | October 24, 2023

Pinterest offers a great visual space to market your products or services. Learn how your business can set up and use this platform successfully.

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Twitter for Business: Everything You Need to Know
By Saige Driver | October 24, 2023

Twitter is a powerful tool to raise awareness about your business, engage with customers, and develop leads. Learn how to use Twitter for your business.

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Social Media for Startups: Entrepreneurs Share 5 Key Lessons
By Nicole Fallon | October 24, 2023

Learn by example with these real-life social media marketing and management lessons from entrepreneurs.

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How to Avoid Copyright Infringement in the Age of Social Media
By Matt D’Angelo | October 23, 2023

You'll need to abide by copyright law when using social media to promote your business. Learn about content usage best practices and protect your business.

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YouTube for Business: Everything You Need to Know
By Kiely Kuligowski | October 20, 2023

YouTube can get your brand in front of millions of users. Learn how to use a YouTube channel to help your audience view and engage with your brand videos.

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TikTok for Business: How You Can Use This Social Network
By Skye Schooley | October 20, 2023

TikTok has taken social media by storm. Learn how to use it for your business.

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As Trust in Online Media Drops, Email Newsletters Drive Engagement
By Andrew Martins | October 20, 2023

Email is still an effective way to engage customers.

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10 Business Instagram Accounts Entrepreneurs Should Follow
By Bassam Kaado | October 20, 2023

Follow these 10 Instagram accounts for entrepreneurial inspiration, and gain tips on how to use your own Instagram Business account effectively.

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Article
Salesforce Unveils Social Media Integration for SMBs
By Andrew Martins | February 21, 2023

Starting today, Salesforce's social media tools are available for small businesses through the company's Salesforce Essentials product for $25 a month.

Article
LinkedIn Study Reveals the Skills Employers (Really) Want
By Sara Angeles | February 21, 2023