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Social Media

Improve the life time value of your customers by getting in front of them where they hangout online.

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15 LinkedIn Marketing Hacks to Grow Your Business
By Simone Johnson | July 31, 2023

LinkedIn can build brand awareness and customer relationships. Learn 15 LinkedIn marketing tips to engage your audience and market to potential partners.

As Trust in Online Media Drops, Email Newsletters Drive Engagement
By Andrew Martins | July 19, 2023

Email is still an effective way to engage customers.

YouTube for Business: Everything You Need to Know
By Kiely Kuligowski | July 12, 2023

YouTube can get your brand in front of millions of users. Learn how to use a YouTube channel to help your audience view and engage with your brand videos.

How to Target Older Demographics With Social Media Marketing
By Stella Morrison | May 30, 2023

Don't underestimate social media's ability to reach older demographics. Here's what you need to know.

Social Media for Business: Marketing, Customer Service and More 
By David Cotriss | May 30, 2023

Social media is a crucial business channel for marketing, advertising and customer service. Learn how to create an effective social media strategy.

Twitter for Business: Everything You Need to Know
By Saige Driver | May 24, 2023

Twitter is a powerful tool to raise awareness about your business, engage with customers, and develop leads. Learn how to use Twitter for your business.

Woman using a laptop
Facebook for Business: Everything You Need to Know
By Max Freedman | May 24, 2023

Facebook has advertising and engagement tools that benefit small businesses. Learn about Pages and ads, and get tips on engaging customers.

Pinterest for Business: Everything You Need to Know
By Saige Driver | May 02, 2023

Pinterest offers a great visual space to market your products or services. Learn how your business can set up and use this platform successfully.

LinkedIn for Business: Everything You Need to Know
By Kiely Kuligowski | March 23, 2023

Creating a LinkedIn company page can help you get brand exposure, showcase products and recruit talent. Learn how to use LinkedIn for your business.

businessman at a desk using a smartphone
Snapchat for Business: Everything You Need to Know
By Saige Driver | March 17, 2023

This guide explains how Snapchat can be used for business purposes like reinforcing brand strategy and connecting with your target audience.

How to Handle Social Media Harassment
By Stella Morrison | February 21, 2023

If you or your business are being harassed online, there are a few things you can do to protect yourself or your company.

Facebook Unfriending Has Real-Life Consequences
By Sean Peek | February 21, 2023

Unfriending someone on Facebook can have real-world consequences, reports a study from the University of Colorado Denver.

Social Media for Startups: Entrepreneurs Share 5 Key Lessons
By Nicole Fallon | February 21, 2023

Learn by example with these real-life social media marketing and management lessons from entrepreneurs.

How Taylor Swift Rocks Social Marketing … And How You Can, Too
By Brittney Morgan | February 21, 2023

Tumblr is a social network that many businesses and brands can't figure out, but pop superstar Taylor Swift has mastered it in a way that you can, too.

How to Make a Snapchat Geofilter
By Max Freedman | February 21, 2023

Use this unique method of advertising on the popular social media platform.

How to Avoid Copyright Infringement in the Age of Social Media
By Matt D’Angelo | February 21, 2023

You'll need to abide by copyright law when using social media to promote your business. Learn about content usage best practices and protect your business.

25 LinkedIn Groups Every Entrepreneur Should Belong To
By Julianna Lopez | February 21, 2023

The right groups can be an invaluable resource to help you improve and grow your business. Here are 25 groups you should consider joining.

10 Unexpected Ways Facebook Is Good for Your Business
By Bennett Conlin | February 21, 2023

Facebook gets a bad rap, but its business benefits often go unrecognized. Learn how Facebook can help you boost your audience and build your brand.

Tumblr for Business: Everything You Need to Know
By Saige Driver | February 21, 2023

Like any social media platform, Tumblr can be a great branding tool – if you play your cards right. Learn how to use Tumblr to your business's advantage.

Tired of Yelp? 14 Alternative Business Review Websites
By Adam Uzialko | February 21, 2023

Yelp is the biggest name in business review sites, but it's not the only game in town. Check out 14 Yelp alternatives for honest feedback and information.

Instagram for Business: Everything You Need to Know
By Max Freedman | February 21, 2023

Instagram can be a powerful business marketing tool and online shopping platform. Learn about the Shop tool, audience insights and more.

11 Best Slack Apps for Business
By Adam Uzialko | February 21, 2023

Slack comes with more than 450 integrations. These 11 will improve your workday.

Measuring Success When Working With Influencers
By Kiely Kuligowski | February 21, 2023

Social media has revolutionized marketing. Are your influencer campaigns successful?

TikTok for Business: How You Can Use This Social Network
By Skye Schooley | February 21, 2023

TikTok has taken social media by storm. Learn how to use it for your business.

office workers standing around a laptop
Salesforce Unveils Social Media Integration for SMBs
By Andrew Martins | February 21, 2023

Starting today, Salesforce's social media tools are available for small businesses through the company's Salesforce Essentials product for $25 a month.

How Facebook Supports Military Veterans and Their Families
By Andrew Martins | February 21, 2023

Facebook has resources for veterans to connect & find work. Learn about Facebook's Military Veterans Hub and how it helps vets learn skills and find jobs.

10 Business Instagram Accounts Entrepreneurs Should Follow
By Bassam Kaado | February 21, 2023

Follow these 10 Instagram accounts for entrepreneurial inspiration, and gain tips on how to use your own Instagram Business account effectively.

LinkedIn Study Reveals the Skills Employers (Really) Want
By Sara Angeles | February 21, 2023
Most Employers Screen Job Candidates’ Social Media Profiles. Should You?
By Max Freedman | February 21, 2023

Professional social networks are a popular way to fill job positions, but they can be legally and ethically murky.