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Studies Reveal the Skills Employers (Really) Want
By Erin Donaghue | June 21, 2024
Tired of Yelp? 14 Alternative Business Review Websites
By Adam Uzialko | May 08, 2024

Yelp is the biggest name in business review sites, but it's not the only game in town. Check out 14 Yelp alternatives for honest feedback and information.

TikTok for Business: How You Can Use This Social Network
By Skye Schooley | April 05, 2024

TikTok has taken social media by storm. Learn how to use it for your business.

businessman at a desk using a smartphone
Snapchat for Business: Everything You Need to Know
By Saige Driver | April 02, 2024

This guide explains how Snapchat can be used for business purposes like reinforcing brand strategy and connecting with your target audience.

businessperson looking at their phone
10 Unexpected Ways Facebook Is Good for Your Business
By Bennett Conlin | March 28, 2024

Facebook can help you build your online brand, create meaningful connections with customers and potential employees, and increase overall productivity.

Twitter for Business: Everything You Need to Know
By Saige Driver | March 28, 2024

Twitter is a powerful tool to raise awareness about your business, engage with customers, and develop leads. Learn how to use Twitter for your business.

Social Media for Business: Marketing, Customer Service and More 
By David Cotriss | March 28, 2024

Social media is a crucial business channel for marketing, advertising and customer service. Learn how to create an effective social media strategy.

Pinterest for Business: Everything You Need to Know
By Saige Driver | March 28, 2024

Pinterest offers a great visual space to market your products or services. Learn how your business can set up and use this platform successfully.

How to Target Older Demographics With Social Media Marketing
By Natalie Hamingson | March 28, 2024

Not every business focuses solely on Gen Zers and millennials. If you're looking to market to older demographics, here are a few tips to keep in mind.

Woman using a laptop
Facebook for Business: Everything You Need to Know
By Max Freedman | March 28, 2024

Facebook has advertising and engagement tools that benefit small businesses. Learn about Pages and ads, and get tips on engaging customers.

10 Business Instagram Accounts Entrepreneurs Should Follow
By Bassam Kaado | March 28, 2024

Follow these 10 Instagram accounts for entrepreneurial inspiration, and gain tips on how to use your own Instagram Business account effectively.

Measuring Success When Working With Influencers
By Kiely Kuligowski | January 16, 2024

Social media has revolutionized marketing. Are your influencer campaigns successful?

Most Employers Screen Job Candidates’ Social Media Profiles. Should You?
By Max Freedman | January 12, 2024

Professional social networks are a popular way to fill job positions, but they can be legally and ethically murky.

How to Handle Social Media Harassment
By Max Freedman | December 20, 2023

Social media harassment can be stressful. If your business is the target of social media harassment, this article can help you put this chapter behind you.

20 LinkedIn Groups Every Entrepreneur Should Belong To
By Julianna Lopez | November 10, 2023

LinkedIn groups can be a great way to network with industry professionals and connect with potential customers. Here are the groups you should join.

Instagram for Business: Everything You Need to Know
By Max Freedman | October 27, 2023

Instagram can be a powerful business marketing tool and online shopping platform. Learn about the Shop tool, audience insights and more.

Tumblr for Business: Everything You Need to Know
By Saige Driver | October 27, 2023

Like any social media platform, Tumblr can be a great branding tool – if you play your cards right. Learn how to use Tumblr to your business's advantage.

LinkedIn for Business: Everything You Need to Know
By Kiely Kuligowski | October 26, 2023

Creating a LinkedIn company page can help you get brand exposure, showcase products and recruit talent. Learn how to use LinkedIn for your business.

11 Best Slack Apps for Business
By Adam Uzialko | October 26, 2023

Slack comes with more than 450 integrations. These 11 will improve your workday.

15 LinkedIn Marketing Hacks to Grow Your Business
By Simone Johnson | October 26, 2023

LinkedIn can build brand awareness and customer relationships. Learn 15 LinkedIn marketing tips to engage your audience and market to potential partners.

Social Media for Startups: Entrepreneurs Share 5 Key Lessons
By Nicole Fallon | October 24, 2023

Learn by example with these real-life social media marketing and management lessons from entrepreneurs.

How to Avoid Copyright Infringement in the Age of Social Media
By Matt D’Angelo | October 23, 2023

You'll need to abide by copyright law when using social media to promote your business. Learn about content usage best practices and protect your business.

YouTube for Business: Everything You Need to Know
By Kiely Kuligowski | October 20, 2023

YouTube can get your brand in front of millions of users. Learn how to use a YouTube channel to help your audience view and engage with your brand videos.

As Trust in Online Media Drops, Email Newsletters Drive Engagement
By Andrew Martins | October 20, 2023

Email is still an effective way to engage customers.

office workers standing around a laptop
Salesforce Unveils Social Media Integration for SMBs
By Andrew Martins | February 21, 2023

Starting today, Salesforce's social media tools are available for small businesses through the company's Salesforce Essentials product for $25 a month.