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Social Media

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Tumblr for Business: Everything You Need to Know
By Saige Driver | June 17, 2022

Like any social media platform, Tumblr can be a great branding tool – if you play your cards right. Learn how to use Tumblr to your business's advantage.

LinkedIn for Business: Everything You Need to Know
By Kiely Kuligowski | May 11, 2022

LinkedIn is the most important social media platform for businesses and job seekers alike.

15 LinkedIn Marketing Hacks to Grow Your Business
By Simone Johnson | May 11, 2022

Looking to grow your business? Follow these LinkedIn marketing tips to help your brand gain recognition on the social media platform.

Social Media for Business: Marketing, Customer Service and More 
By David Cotriss | May 06, 2022

Social media is a crucial business channel for marketing, advertising and customer service. Learn how to create an effective social media strategy.

How to Make a Snapchat Geofilter
By Max Freedman | May 05, 2022

Use this unique method of advertising on the popular social media platform.

Pinterest for Business: Everything You Need to Know
By Saige Driver | May 02, 2022

Here's everything you need to know about using Pinterest for business, including the key terms and how to create an account.

Instagram for Business: Everything You Need to Know
By Max Freedman | April 20, 2022

Instagram can be a powerful business marketing tool and online shopping platform. Learn about the Shop tool, audience insights and more.

Social Recruiting Becomes the Norm
By Chad Brooks | April 14, 2022
Social Media Contests and Sweepstakes: What SMBs Must Know About the Law
By Saige Driver | April 14, 2022

If you don't follow the proper guidelines when setting up social media contests and sweepstakes, you could be in legal trouble.

Facebook Unfriending Has Real-Life Consequences
By Sean Peek | April 14, 2022

Unfriending someone on Facebook can have real-world consequences, reports a study from the University of Colorado Denver.

TikTok for Business: How You Can Use This Social Network
By Skye Schooley | March 04, 2022

TikTok has taken social media by storm. Learn how to use it for your business.

11 Best Slack Apps for Business
By Adam Uzialko | February 25, 2022

Slack comes with more than 450 integrations. These 11 will improve your workday.

Facebook for Business: Everything You Need to Know
By Max Freedman | February 25, 2022

Facebook has advertising and engagement tools that benefit small businesses. Learn about Pages and ads, and get tips on engaging customers.

10 Unexpected Ways Facebook Is Good for Your Business
By Bennett Conlin | February 25, 2022

Facebook gets a bad rap, but its business benefits often go unrecognized. Learn how Facebook can help you boost your audience and build your brand.

Tired of Yelp? 14 Alternative Business Review Websites
By Adam Uzialko | February 09, 2022

Yelp is the biggest name in business review sites, but it's not the only game in town. Check out 14 Yelp alternatives for honest feedback and information.

How to Use Social Media for Customer Service
By Sammi Caramela | December 21, 2021

Social media offers a way to provide great customer service around the clock.

Best Social Media Marketing Solutions for Small Businesses 2022
By Saige Driver | December 21, 2021

Social Media Management

Future of Social Media: Trends to Watch
By Adryan Corcione | December 20, 2021

Social media is crucial for growing businesses. These social media trends will be key to digital marketing success in 2022 and beyond.

5 Video Apps to Revolutionize Your Social Media Posts
By Joshua Stowers | December 20, 2021

These apps make it possible for any business owner to create compelling video and animation for social media.

Addicted to Facebook? 6 Signs You’re Social Media Dependent
By Nicole Fallon | December 16, 2021
10 Companies That Totally Rock Customer Service on Social Media
By Kayla Harrison | December 13, 2021

Social media is a great way to directly engage with customers. Check out these lessons from 10 companies on handling customer service via social media.

Social Media for Startups: Entrepreneurs Share 5 Key Lessons
By Nicole Fallon | December 13, 2021

At American Express OPEN's CEO BootCamp, two startup founders shared their lessons for growing and branding their businesses through social media.

How to Avoid Copyright Infringement in the Age of Social Media
By Matt D’Angelo | December 13, 2021

Many of the abundant resources on the internet are copyrighted, and improper use can lead to legal problems. Avoid trouble by following these best practices.

Navigating Social Media Marketing in Troubled Times
By Adam Uzialko | December 13, 2021

There’s no book of etiquette on how to handle social media marketing when the headlines turn horrific. Experts offer their advice.

Measuring Success When Working With Influencers
By Kiely Kuligowski | December 13, 2021

Influencers on social media can be helpful brand ambassadors, but if you're not monitoring their impact, you can't tell if you're getting a good ROI.

5 Lessons Small Businesses Can Learn about Social Media from Big Brands
By Paula Fernandes | December 10, 2021

A great social media presence is essential for any business. Here are a few lessons you can learn from successful bigger brands.

How to Handle Social Media Harassment
By Stella Morrison | November 24, 2021

If you or your business are being harassed online, there are a few things you can do to protect yourself or your company.

What is Social Media Marketing?
By Chad Brooks | November 19, 2021

Social media marketing entails marketing or trying to sell a product by advertising on social networking or social media sites.

10 Facebook Marketing Tips for Your E-Commerce Store
By Jackie Dove | November 19, 2021

Facebook can be a great place to raise interest in your e-commerce business. Here's how to make sure your status updates reach your target audience.

How to Make Your Content Go Viral
By Kiely Kuligowski | November 19, 2021

It takes more than just good content to go viral. These four strategies will help you make it big.