Not every business focuses solely on Gen Zers and millennials. If you're looking to market to older demographics, here are a few tips to keep in mind.
This guide explains how Snapchat can be used for business purposes like reinforcing brand strategy and connecting with your target audience.
Social media is a crucial business channel for marketing, advertising and customer service. Learn how to create an effective social media strategy.
Social media has revolutionized marketing. Are your influencer campaigns successful?
Professional social networks are a popular way to fill job positions, but they can be legally and ethically murky.
Social media harassment can be stressful. If your business is the target of social media harassment, this article can help you put this chapter behind you.
LinkedIn groups can be a great way to network with industry professionals and connect with potential customers. Here are the groups you should join.
Yelp is the biggest name in business review sites, but it's not the only game in town. Check out 14 Yelp alternatives for honest feedback and information.
Instagram can be a powerful business marketing tool and online shopping platform. Learn about the Shop tool, audience insights and more.
Like any social media platform, Tumblr can be a great branding tool – if you play your cards right. Learn how to use Tumblr to your business's advantage.
Facebook can help you build your online brand, create meaningful connections with customers and potential employees, and increase overall productivity.
Creating a LinkedIn company page can help you get brand exposure, showcase products and recruit talent. Learn how to use LinkedIn for your business.
Slack comes with more than 450 integrations. These 11 will improve your workday.
LinkedIn can build brand awareness and customer relationships. Learn 15 LinkedIn marketing tips to engage your audience and market to potential partners.
Facebook has advertising and engagement tools that benefit small businesses. Learn about Pages and ads, and get tips on engaging customers.
Pinterest offers a great visual space to market your products or services. Learn how your business can set up and use this platform successfully.
Twitter is a powerful tool to raise awareness about your business, engage with customers, and develop leads. Learn how to use Twitter for your business.
Learn by example with these real-life social media marketing and management lessons from entrepreneurs.
You'll need to abide by copyright law when using social media to promote your business. Learn about content usage best practices and protect your business.
YouTube can get your brand in front of millions of users. Learn how to use a YouTube channel to help your audience view and engage with your brand videos.
TikTok has taken social media by storm. Learn how to use it for your business.
Email is still an effective way to engage customers.
Follow these 10 Instagram accounts for entrepreneurial inspiration, and gain tips on how to use your own Instagram Business account effectively.
Starting today, Salesforce's social media tools are available for small businesses through the company's Salesforce Essentials product for $25 a month.