Social Media

This guide includes tips on how to use YouTube for small business marketing, from creating a YouTube channel to optimizing videos for your audience.

Many of the abundant resources on the internet are copyrighted, and improper use can lead to legal problems. Avoid trouble by following these best practices.

Gaining a reader's trust and interest is important for any publisher, so finding the right outlet is a major step in widening your reach. A recent study suggests email newsletters are more effective...

These apps make it possible for any business owner to create compelling video and animation for social media.

CEO of SaleSpider on the difference between social media and social networks

Social media is a crucial business channel for marketing, advertising and customer service. Learn how to create an effective social media strategy.

Facebook has advertising and engagement tools that benefit small businesses. Learn about Pages and ads, and get tips on engaging customers.

Instagram can be a powerful business marketing tool and online shopping platform. Learn about the Shop tool, audience insights and more.

Facebook gets a bad rap, but its business benefits often go unrecognized. Learn how Facebook can help you boost your audience and build your brand.

Don't underestimate social media's ability to reach older demographics. Here's what you need to know.

If you or your business are being harassed online, there are a few things you can do to protect yourself or your company.

Unfriending someone on Facebook can have real-world consequences, reports a study from the University of Colorado Denver.

The right groups can be an invaluable resource to help you improve and grow your business. Here are 25 groups you should consider joining.

At American Express OPEN's CEO BootCamp, two startup founders shared their lessons for growing and branding their businesses through social media.

This guide explains the basics of using Twitter for business and how to develop a social media marketing strategy that includes Twitter.

Here's everything you need to know about using Pinterest for business, including the key terms and how to create an account.

Follow these 10 Instagram accounts for entrepreneurial inspiration, and gain tips on how to use your own Instagram Business account effectively.

TikTok has taken social media by storm. Learn how to use it for your business.

LinkedIn is the most important social media platform for businesses and job seekers alike.

Looking to grow your business? Follow these LinkedIn marketing tips to help your brand gain recognition on the social media platform.

Starting today, Salesforce's social media tools are available for small businesses through the company's Salesforce Essentials product for $25 a month.

Influencers on social media can be helpful brand ambassadors, but if you're not monitoring their impact, you can't tell if you're getting a good ROI.

Yelp is the biggest name in business review sites, but it's not the only game in town. Check out 14 Yelp alternatives for honest feedback and information.

Tumblr is a social network that many businesses and brands can't figure out, but pop superstar Taylor Swift has mastered it in a way that you can, too.

Here's everything you need to know about using the popular "disappearing message" app for your business.

Like any social media platform, Tumblr can be a great branding tool – if you play your cards right. Learn how to use Tumblr to your business's advantage.

Use this unique method of advertising on the popular social media platform.