Social Media

Like any social media platform, Tumblr can be a great branding tool – if you play your cards right. Learn how to use Tumblr to your business's advantage.

LinkedIn is the most important social media platform for businesses and job seekers alike.

Looking to grow your business? Follow these LinkedIn marketing tips to help your brand gain recognition on the social media platform.

Social media is a crucial business channel for marketing, advertising and customer service. Learn how to create an effective social media strategy.

Use this unique method of advertising on the popular social media platform.

Here's everything you need to know about using Pinterest for business, including the key terms and how to create an account.

Instagram can be a powerful business marketing tool and online shopping platform. Learn about the Shop tool, audience insights and more.

If you don't follow the proper guidelines when setting up social media contests and sweepstakes, you could be in legal trouble.

Unfriending someone on Facebook can have real-world consequences, reports a study from the University of Colorado Denver.

TikTok has taken social media by storm. Learn how to use it for your business.

Slack comes with more than 450 integrations. These 11 will improve your workday.

Facebook has advertising and engagement tools that benefit small businesses. Learn about Pages and ads, and get tips on engaging customers.

Facebook gets a bad rap, but its business benefits often go unrecognized. Learn how Facebook can help you boost your audience and build your brand.

Yelp is the biggest name in business review sites, but it's not the only game in town. Check out 14 Yelp alternatives for honest feedback and information.

Social media offers a way to provide great customer service around the clock.

Social Media Management

Social media is crucial for growing businesses. These social media trends will be key to digital marketing success in 2022 and beyond.

These apps make it possible for any business owner to create compelling video and animation for social media.

Social media is a great way to directly engage with customers. Check out these lessons from 10 companies on handling customer service via social media.

At American Express OPEN's CEO BootCamp, two startup founders shared their lessons for growing and branding their businesses through social media.

Many of the abundant resources on the internet are copyrighted, and improper use can lead to legal problems. Avoid trouble by following these best practices.

There’s no book of etiquette on how to handle social media marketing when the headlines turn horrific. Experts offer their advice.

Influencers on social media can be helpful brand ambassadors, but if you're not monitoring their impact, you can't tell if you're getting a good ROI.

A great social media presence is essential for any business. Here are a few lessons you can learn from successful bigger brands.

If you or your business are being harassed online, there are a few things you can do to protect yourself or your company.

Social media marketing entails marketing or trying to sell a product by advertising on social networking or social media sites.

Facebook can be a great place to raise interest in your e-commerce business. Here's how to make sure your status updates reach your target audience.

It takes more than just good content to go viral. These four strategies will help you make it big.