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Your Guide to Growing Your Business

All of the topics that will give you the edge when it comes to scaling your business and taking it to the next level.

Last Updated: November 19, 2020

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Article
How to Become a Customer-Centric Business
By Marisa Sanfilippo | November 27, 2020

A customer-centric business focuses primarily on the customer experience with the brand and product. Here's how to become a customer-centric business.

Article
Choosing the Right Small Business Accounting Software
By Lori Fairbanks | November 26, 2020

Accounting software is essential for running a healthy business. Learn what features to look for and what you can expect to pay.

Article
Best Tech Deals for Small Businesses on Black Friday
By Andrew Martins | November 26, 2020

This year's Black Friday promises to be unique, with social distancing and remote work being the norm, but there are still great tech deals to put on your shopping list this holiday season.

Article
Holiday Marketing: 8 Trends That Will Drive Sales
By Sammi Caramela | November 24, 2020

Here are eight holiday marketing trends to leverage this year.

Article
5 POS Reports Every Business Owner Should Run
By Donna Fuscaldo | November 24, 2020

Here's how POS reporting can help you make important decisions about sales and inventory.

Article
Tips and Tricks to Using CRM for Customer Service
By Matt Alderton | November 24, 2020

CRM software can improve customer service, sales and marketing. These tips can optimize your use of CRM software.

Article
How to Optimize Your E-Commerce Website for Holiday Shoppers
By Marisa Sanfilippo | November 23, 2020

Optimizing your e-commerce website this holiday season can boost sales and customer satisfaction.

Article
How to Make the Most of Small Business Saturday
By Kiely Kuligowski | November 23, 2020

Small Business Saturday is a great way to build up your business and your local economy.

Article
Small Business Marketing Guide: Everything New and Existing Businesses Should Know About Acquiring New Customers
By Jennifer Post | November 20, 2020

Small businesses have a lot to manage, including marketing. This guide will introduce you to core concepts of small business marketing.

Article
Direct Mail Marketing Guide for Small Businesses
By Kiely Kuligowski | November 19, 2020

Direct mail might be less common these days, but it's still a highly effective way to reach customers outside of digital marketing.

Article
Business Liabilities Every Owner Should Know
By Kiely Kuligowski | November 19, 2020

All businesses have liabilities. Find out what liabilities are and how to manage them.

Article
What Is an Exempt Employee?
By Max Freedman | November 19, 2020

While they may cost a bit more, exempt employees can bring a lot of advantages to your business.

Article
How to Prepare Your Business for Holiday Shopping 2020
By Kiely Kuligowski | November 19, 2020

See what the major shopping trends are for the 2020 holiday season and learn how your business can prepare for them.

Article
Holiday Sales Guide: The Best Days to Offer Sales
By Marisa Sanfilippo | November 18, 2020

Every business can benefit from offering holiday sales. Here are the best days to run a sale.

Article
Guide to Hiring Employees
By Jennifer Post | November 17, 2020

A clear and thorough hiring process is critical to landing the right new employees.

Article
Conversion Tracking 101
By Max Freedman | November 17, 2020

Conversion tracking helps you better understand how your customers engage with your business and take desirable actions, whether signing up for a newsletter or making a purchase.

Article
How to Tell if Your Computer Is Infected and How to Fix It
By Andrew Martins | November 17, 2020

Computers infected with viruses or malware pose a risk to your privacy and security. Find out how to fight back.

Article
13 Ways to Prepare Your Small Business for Holiday Sales
By Kiely Kuligowski | November 17, 2020

With the 2020 holiday shopping season shaping up to be like no other, here's how you can prepare your business.

Article
How CRM Analytics Work
By Max Freedman | November 16, 2020

CRM analytics give your business insights into your customer service and sales operations. Use this data to make better decisions and maximize customer lifetime value.

Article
5 Reasons You Need a Mobile POS System for Your Restaurant
By Donna Fuscaldo | November 16, 2020

Find out why you should consider a mobile POS system and how it can make it easier to run your restaurant or small business.

Article
Can You Legally Require Employees to Give 2 Weeks' Notice?
By Donna Fuscaldo | November 12, 2020

Two-week notice may not be a law but there are ways to encourage employees to follow that best practice.

Article
How to Develop a Talent Management Strategy
By Donna Fuscaldo | November 12, 2020

Here's everything you need to know about talent management.

Article
Top 14 HR Challenges for Small Businesses
By Julie Ritzer Ross | November 11, 2020

To keep your small business running smoothly, you must be capable of handling the inevitable HR challenges that are sure to arise. Here are the top HR issues and how to resolve them.

Article
Features and Tools in Project Management Systems
By Simone Johnson | November 11, 2020

Discover how project management tools work and which type is best for you.

Article
How Workplace Automation Software Can Help Your Business
By Kiely Kuligowski | November 10, 2020

Workflow automation can save your business money and boost your employees' productivity. Here's how.

Article
10 Ways to Get the Most Out of Your Crowdfunding Campaign
By Simone Johnson | November 10, 2020

Want to try crowdfunding your business venture? Here are 10 ways to help your campaign meet its funding goals.

Article
Best Remote Working Tools to Help Your Team Stay Connected
By Joshua Stowers | November 09, 2020

Need remote tech to help you and your team work from home? Find out which free remote working tools can help your team stay connected.

Article
How Your Business Can Accept Apple Pay
By Sean Peek | November 09, 2020

Apple Pay is a secure and fast payment option that businesses can quickly implement for no extra cost.

Article
How a Bad Review Landed One Man in Jail: How to Respond to Negative Online Reviews
By Kiely Kuligowski | November 09, 2020

Responding well to negative online reviews can turn a negative situation into a positive one for your business. Here's how to do it.

Article
Cloud Computing: A Small Business Guide
By Andrew Martins | November 06, 2020

Broadband internet access and the ubiquity of mobile devices makes cloud computing a viable option for small businesses everywhere.