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Small Business Marketing Guide: Everything New and Existing Businesses
Small businesses have a lot to manage, including marketing. This guide will introduce you to core concepts of small business marketing.
Jennifer Post
Jennifer Post
What Are Demographics in Marketing?
Demographics are a key part of your small business marketing strategy, as they help you identify the individual members of your audience by certain characteristics, wants and needs.
Mark Fairlie
Mark Fairlie
How to Reach Your Target Customer
Struggling to pinpoint your audience? Learn several ways to identify and reach the people who need your products and services.
Katharine Paljug
Katharine Paljug
10 Ways to (Really) Know Your Customers
Follow these customer engagement tips and tools to help you build brand loyalty and drive repeat business.
Sammi Caramela
Sammi Caramela
Local Marketing Strategies for Success
Many businesses must focus their marketing efforts on a local audience.
Adam Uzialko
Adam Uzialko

Latest in Growing a Business: Advice, Tips and Resources to Help You Take Your Business to the Next Level

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Article
Should You Hire a Debt Collection Attorney for Your Business?
By Max Freedman | November 27, 2023

A debt collection attorney works to recover debts from nonpaying customers. Learn when business owners should hire or consult a debt collection attorney.

Article
How CRM Works in the Sales Funnel
By David Gargaro | November 21, 2023

CRM funnels are similar to sales funnels. Learn how to create a CRM funnel that works with CRM software to automatically track, engage and nurture leads.

Article
Paycards vs. Direct Deposit: Which Is Right for Your Business?
By Adam Uzialko | November 21, 2023

Employers have options for paying their employees, including direct deposit and paycards. Both offer benefits and drawbacks that need to be considered.

Person usinga smartphone and laptop
Article
Best Android Apps for IT Professionals
By Adam Uzialko | November 21, 2023

Android apps can help IT professionals access remote desktops, monitor business functions and boost productivity. Learn about top Android apps for IT pros.

Article
Federal and State Minimum Wage Laws
By Max Freedman | November 21, 2023

Learn how federal, state and local minimum wage laws impact your small business and how you can ensure that you’re paying employees appropriately.

Article
How CRM Analytics Work
By Jeremy Bender | November 21, 2023

CRM data analytics can help you track sales and service performance and improve your methods. Learn about the types of CRM analytics and how to track them.

job interviewer holding a candidate's resume
Article
Ways AI is Changing HR Departments
By Gem Siocon | November 20, 2023

Artificial intelligence (AI) has significantly transformed human resources (HR). Here are the ways AI is changing HR processes.

woman using a laptop and eating breakfast in front of a scenic view on vacation
Article
Most Employees Don’t Use Their PTO: Why That’s Bad and How to Change It
By Rebecca Neubauer | November 20, 2023

Many employers offer paid time off, but employees often don't take the allotted time. Learn why not taking PTO can hurt your team and your business.

Article
Self-Employed? Everything You Need to Know About Taxes
By Julianna Lopez | November 20, 2023

When you are self-employed, filing your taxes can be tricky. This handy guide can make things easier.

Article
Responding to Online Reviews Can Help Your Business
By Tom Anziano | November 20, 2023

Responding to both positive and negative reviews can help your business. Find out why and read tips on the best ways to reply to online comments.

Article
How to Implement an Electronic Health Records System
By Adam Uzialko | November 20, 2023

An EHR system may take time to implement, but the benefits are worth the investment for medical facilities. See the steps and get software recommendations.

Article
How Small Businesses Are Affected by Minimum Wage
By Adam Uzialko | November 20, 2023

Minimum wage increases affect small businesses. Learn about state and local minimum wage laws and what small businesses need to know to plan and adapt.

pair of hands swiping a credit card on a reader
Article
Still Not Accepting EMV Chip Cards? Why You Need to Switch
By Paula Fernandes | November 20, 2023

EMV chip cards help prevent fraud and allow customers to pay easily. Learn why you might want to accept this form of in-person card payment.

freelancer using a laptop
Article
Contract Workers vs. Employees: What Your Business Needs to Know
By Jennifer Post | November 20, 2023

Learn why you might need to hire both employees and contractors – and how to classify them.

Article
5 Best Free Secure Messaging Apps for Business
By Isaiah Atkins | November 20, 2023

These apps are faster than email and more secure than texting.

Woman using a laptop
Article
Is Your Antivirus Software Really Protecting Your Business?
By Jeremy Bender | November 20, 2023

Antivirus software is necessary for business security. However, more measures, including cybersecurity policies and a security architecture, are essential.

Article
Beyond PowerPoint: Presentation Tools for Small Businesses
By Natalie Hamingson | November 20, 2023

Looking for presentation software that isn't PowerPoint? Check out these alternative options and their innovative features.

Article
What Is PCI Compliance?
By Sue Marquette Poremba | November 20, 2023

Payment card industry (PCI) compliance is a set of standards that businesses must adhere to if they wish to accept credit or debit cards.

Call center
Article
The Pros and Cons of Virtualization
By Andreas Rivera | November 20, 2023

Find out what virtualization is, its advantages and disadvantages, and the solutions and certifications on the market.

Article
How to Create a Strong Password
By Jeremy Bender | November 20, 2023

Many users create passwords that hackers can easily crack. Learn how to create strong passwords to protect accounts and business networks and boost cybersecurity.

Article
What IT Department? Online Tech Support Is a Small Business’s BFF
By Max Freedman | November 20, 2023

Online tech support is a small-business-friendly alternative to hiring an in-house IT department.

Article
9 Cool 3D Printing Jobs
By Eduardo Vasconcellos | November 20, 2023

Knowing your way around a 3D printer could help you find a job. See career opportunities, salary information and the pros and cons.

Article
17 Small Business Organization Apps
By Katharine Paljug | November 20, 2023

The best business organization apps can streamline your tasks and help you meet deadlines. Learn about 17 organization mobile apps for iOS and Android.

Article
Privacy on Social Media Guards Against Identity Theft
By Adam Uzialko | November 20, 2023

Social media identity theft is growing. Learn to safeguard your personal information and reduce your risks by securing your accounts and staying private.

Article
What Is Inflation?
By Rebecca Neubauer | November 20, 2023

Learn about the types of inflation, the history of inflation in the U.S., inflation's impact on interest rates and how to protect your business from the effects of inflation.

Article
What Is Meta Pay?
By Max Freedman | November 20, 2023

Meta Pay, formerly Facebook Pay, is a secure digital wallet payment form. Learn how to get started with Meta Pay and how it can help your business.

Accountant using a calculator
Article
What Is a Revolving Line of Credit?
By Dock David Treece | November 20, 2023

A revolving line of credit lets businesses borrow against a set amount. Learn how revolving lines of credit work, their types, and their pros and cons.

Article
What Is Sales Force Automation?
By Marisa Sanfilippo | November 20, 2023

Find out how sales force automation can benefit your business, as well as the tools and software you should be using.

Article
Email Marketing List Management Best Practices
By Jamie Johnson | November 20, 2023

Email marketing is most effective when based on an up-to-date and accurate email list. These tips will ensure your address list is up to the task.

Warehouse inventory manager
Article
3PL Logistics Guide
By Max Freedman | November 20, 2023

Learn about third-party logistics and how outsourcing key e-commerce processes can improve a business's bottom line. Plus, see the best 3PL providers.