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Small Business Marketing Guide: Everything New and Existing Businesses
Small businesses have a lot to manage, including marketing. This guide will introduce you to core concepts of small business marketing.
Jennifer Post
Jennifer Post
What Are Demographics in Marketing?
Demographics are a key part of your small business marketing strategy, as they help you identify the individual members of your audience by certain characteristics, wants and needs.
Mark Fairlie
Mark Fairlie
How to Reach Your Target Customer
Struggling to pinpoint your audience? Learn several ways to identify and reach the people who need your products and services.
Katharine Paljug
Katharine Paljug
10 Ways to (Really) Know Your Customers
Follow these customer engagement tips and tools to help you build brand loyalty and drive repeat business.
Sammi Caramela
Sammi Caramela
Local Marketing Strategies for Success
Many businesses must focus their marketing efforts on a local audience.
Adam Uzialko
Adam Uzialko

Latest in Growing a Business: Advice, Tips and Resources to Help You Take Your Business to the Next Level

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Preventing and Avoiding Network Security Threats and Vulnerabilities
By Adam Uzialko | February 29, 2024

Working through security threats can help you protect your small business and its customers.

How to Implement an Electronic Health Records System
By Adam Uzialko | February 28, 2024

An EHR system may take time to implement, but the benefits are worth the investment for medical facilities. See the steps and get software recommendations.

The Benefits of Patient Reminders
By Max Freedman | February 28, 2024

Patient reminders benefit your front-office staff, reduce no-shows, and increase patient satisfaction. Here's how to use them effectively.

How to Design an IVR Phone System That Doesn’t Annoy Your Customers
By Max Freedman | February 28, 2024

Learn how to design an intuitive interactive voice response (IVR) system and find recommendations for business phone systems and services that offer IVR

10 Employee Recruitment Strategies for Success
By Adam Uzialko | February 27, 2024

These recruiting strategies will help you find the best candidates for the job.

fingers punching numbers on a credit card processor
Effective Tips for Negotiating Lower Credit Card Processing Fees
By Rebecka Green | February 27, 2024

Follow these tips to get a better deal with your credit card processor.

Accountant working at a desk
What Are Claim Scrubbers?
By Max Freedman | February 26, 2024

Claim scrubbers lead to more revenue more quickly while freeing your front-office staff's time and improving payer-patient relationships.

Hiring for Cultural Fit? Here’s What to Look For
By Skye Schooley | February 26, 2024

Skills and professional experience aren't the only things you should consider when hiring an employee. Hire them for their cultural fit too.

The Science of Persuasion: How to Influence Consumer Choice
By Sean Peek | February 23, 2024

There's a science to persuasion, and you can use it to your advantage in understanding and influencing consumer behavior.

Small Business Credit Card Processing: What You Need to Know
By Elizabeth Crumbly | February 23, 2024

Learn the basics of credit card processing, including fees, transaction types, and pros and cons.

Accountant using a calculator
How to Calculate Cost of Goods Sold
By Dock David Treece | February 23, 2024

Tracking cost of goods sold (COGS) is an important indicator of financial health and critical for tax deductions. Here's how to calculate COGS.

6 Confusing Things About Accepting Credit Cards
By Marci Martin | February 22, 2024

Remove the confusion around accepting credit cards at your small business and learn what to look out for in a credit card processing company.

What Are Self-Service POS Kiosks?
By Jennifer Dublino | February 22, 2024

Many retailers are implementing self-service POS kiosks so customers can ring up their own purchases. Learn the pros and cons of self-service POS kiosks.

Why Your Business Software Is Looking More and More Like Social Media
By Mona Bushnell | February 22, 2024

Have you ever wondered why business software looks and feels a lot like social media? That wasn't always the case.

10 Ways to Reduce Your Fuel Costs
By David Gargaro | February 20, 2024

Businesses that operate a fleet of vehicles know how much money they are spending on fuel each month. Here are several ways to cut down on those expenses.

How to Develop a Customer Survey
By Sean Peek | February 20, 2024

Discover the benefits of customer surveys, learn how to develop a customer survey and decide how often to conduct customer surveys.

Best Sales Apps for Small Businesses
By Max Freedman | February 16, 2024

This guide offers recommendations for small business sales apps and explains how businesses can use these sales software programs to their advantage.

Businessperson signing a paycheck
What Is a Merit Pay Increase?
By Nicole Fallon | February 16, 2024

Learn what merit pay is, how to award merit pay increases, and best practices for implementing a merit pay policy.

How CRM Analytics Work
By Jeremy Bender | February 15, 2024

CRM data analytics can help you track sales and service performance and improve your methods. Learn about the types of CRM analytics and how to track them.

businesswoman wearing a headset
What Is SIP Trunking? Do You Need It for Your Business?
By Jeff Hale | February 15, 2024

Learn what SIP trunking is and whether this telephony protocol makes sense for your business.

What Is a Flexible Spending Account (FSA)?
By Skye Schooley | February 15, 2024

This guide explains what FSAs are and how they work, as well as what employers should know about offering these benefits to their employees.

Best Free Visual Voicemail Apps
By Neil Cumins | February 15, 2024

Visual voicemail apps translate voicemail messages into written documents. Learn about seven visual voicemail services that can help you share information.

5 Best Free Secure Messaging Apps for Business
By Isaiah Atkins | February 15, 2024

These apps are faster than email and more secure than texting.

The Pros and Cons of a Term Loan
By Jamie Johnson | February 15, 2024

A term loan is a one-time upfront payment to fund a one-time project or long-term business growth. Learn whether a term loan is right for your business.

What Is Payroll Accounting?
By Dock David Treece | February 15, 2024

Payroll accounting is the process by which businesses track expenses related to payroll. Learn more about it and how accounting software can help.

Candidates awaiting a job interview
What Does It Cost to Hire an Employee?
By Eduardo Vasconcellos | February 14, 2024

Learn the costs of hiring employees and how to keep your expenses manageable when recruiting, hiring, and onboarding a new team member.

How to Become a Commercial Drone Pilot
By Sean Peek | February 14, 2024

Interested in drone technology? Learn how to become a commercial drone pilot or put drones to good business use.

The Benefits of Patient Kiosks
By Max Freedman | February 14, 2024

Patient check-in kiosks improve both the patient and provider experience from start to finish. Learn how in this guide.

What Is the Small Business Innovation Research Program?
By Max Freedman | February 13, 2024

Joseph Hennessey, Small Business Innovation Research Adviser, explains

10 Worst Telemarketing Calls Ever
By Mark Fairlie | February 13, 2024

Learn from some of the worst telemarketing calls so you can choose the right outbound call center for your business.