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Your Guide to Growing Your Business

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Small Business Marketing Guide: Everything New and Existing Businesses
Small businesses have a lot to manage, including marketing. This guide will introduce you to core concepts of small business marketing.
Jennifer Post
Jennifer Post
What Are Demographics in Marketing?
Demographics are a key part of your small business marketing strategy, as they help you identify the individual members of your audience by certain characteristics, wants and needs.
Mark Fairlie
Mark Fairlie
How to Reach Your Target Customer
Struggling to pinpoint your audience? Here are several ways to find your target consumers.
Katharine Paljug
Katharine Paljug
10 Ways to (Really) Know Your Customers
Follow these customer engagement tips and tools to help you build brand loyalty and drive repeat business.
Sammi Caramela
Sammi Caramela
Local Marketing Strategies for Success
For many businesses, their marketing efforts need to reach a local audience. Here are some local marketing strategies for small businesses.
Adam Uzialko
Adam Uzialko

Latest in Growing a Business: Advice, Tips and Resources to Help You Take Your Business to the Next Level

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Accountant doing payroll
What Is a Lien?
By Simone Johnson | May 25, 2023

A lien gives a lender the right to your property or assets if you fail to repay a loan. Learn how liens can help your business and how to get rid of them.

Outsourcing the HR Function: How and When to Outsource Human Resources to a Third Party
By Max Freedman | May 25, 2023

Outsourcing HR has its pros and cons. Learn how and when to outsource human resources to a third party and what functions HR outsourcing provides.

Cashless Society Pros and Cons: Are Digital Payments Really Killing Cash?
By Mona Bushnell | May 25, 2023

Cashless transactions are growing worldwide with a wide range of payment options. Learn the pros and cons of cashless payments and what they mean for SMBs.

What You Need to Accept Mobile Wallets at Your SMB
By Donna Fuscaldo | May 24, 2023

Mobile wallets are a growing trend in consumer buying patterns. Learn how to leverage the mobile wallet trend to grow sales and boost customer happiness.

Twitter for Business: Everything You Need to Know
By Saige Driver | May 24, 2023

Twitter is a powerful tool to raise awareness about your business, engage with customers, and develop leads. Learn how to use Twitter for your business.

Woman using a laptop
Facebook for Business: Everything You Need to Know
By Max Freedman | May 24, 2023

Facebook has advertising and engagement tools that benefit small businesses. Learn about Pages and ads, and get tips on engaging customers.

5 Tricks to Lower Your Credit Card Processing Fees
By Julianna Lopez | May 24, 2023

Credit card processing fees are necessary when your business accepts credit and debit cards. Learn about these costs and 5 ways to reduce processing fees.

How 5G Will Change Your Small Business
By Editorial Staff | May 23, 2023

This guide explains how the 5G rollout will affect small businesses and what you can do to take advantage for yours.

SMBs to Benefit From FCC’s Rural Broadband Expansion
By Max Freedman | May 23, 2023

The FCC announced more than $1.2 billion for broadband through the Rural Digital Opportunity Fund in 2022. Here's what this means for rural businesses.

How to Install a VPN Connection
By Joshua Stowers | May 23, 2023

Establishing a secure connection between your devices and server can help your business hide its online activity from others. Learn how to set up a VPN.

18 Ways to Secure Your Devices From Hackers
By Max Freedman | May 22, 2023

Protecting your business's network is crucial to operations. Learn tips for securing your computers, network, and mobile devices from hackers.

How to Create a Landing Page That Converts
By Stella Morrison | May 19, 2023

Landing pages offer relevant information and serve your most important CTAs. Here's how to ensure your landing page is optimized to drive conversions.

What Are Interchange Fees?
By Dock David Treece | May 19, 2023

Interchange fees are costs you pay for processing credit card transactions. See how these fees may impact your small business.

What is PCI Compliance? Why PCI Compliance Is Important for Small Businesses
By Sue Marquette Poremba | May 19, 2023

This guide explains what PCI compliance is and why it is important for all businesses that accept debit and credit card payments from their customers.

What’s the Difference Between Accountants and Bookkeepers?
By Donna Fuscaldo | May 18, 2023

Business owners may consider hiring an accountant or bookkeeper. Learn the difference and how to choose the right financial help for your company.

Truck driver wearing a mask
What Is an MVR Report, and Why Should You Conduct One? 
By Kaylyn McKenna | May 18, 2023

Will your new hire be driving on the job? Check their motor vehicle record (MVR) report before you let them get in the car.

Warehouse inventory manager
3PL Logistics Guide
By Max Freedman | May 17, 2023

Learn about third-party logistics and how outsourcing key e-commerce processes can improve a business's bottom line. Plus, see the best 3PL providers.

New-Hire Surveys: 32 Questions to Ask
By Julie Ritzer Ross | May 16, 2023

The first days and weeks on the job are important for new hires. Learn how to ensure a positive experience while gathering valuable onboarding data.

Businesswoman studing stats on computer
Do Free AI Tools Pose a Security Risk to Your Business?
By Rebecca Neubauer | May 16, 2023

With the popularity of free AI tools like ChatGPT, more businesses are adopting AI technology in their operations. But do AI tools pose a security risk?

Coworkers conversing at a desk at work
Why Your FSA Could Lose You Money
By Max Freedman | May 16, 2023

FSAs let employees set aside pretax income for qualified medical expenses. However, you lose what you don't spend. Learn how to reduce losses in your FSA.

pair of hands swiping a credit card on a reader
Still Not Accepting EMV Chip Cards? Why You Need to Switch
By Paula Fernandes | May 15, 2023

EMV chip cards help prevent fraud and allow customers to pay easily. Learn why you might want to accept this form of in-person card payment.

Cyberattacks and Your Small Business: A Primer for Cybersecurity
By Andrew Martins | May 12, 2023

Find out everything you need to know about cybersecurity for your business, including best practices and attacks to look out for.

8 Ways Pokemon Go Can Work for Your Small Business
By Adam Uzialko | May 12, 2023

You can take advantage of the mobile game Pokemon Go for your small business. Here’s how.

Should Your Small Business Hire a Collection Agency?
By Dawn Kuczwara | May 09, 2023

If you're a small or medium business, you likely don't have the staff to dedicate to chasing overdue invoices.

Getting Audited? How to Handle It Like a Pro
By Siri Hedreen | May 09, 2023

Here’s everything small business owners need to know about being audited by the Internal Revenue Service.

How a Mobile CRM Benefits Your Business
By Max Freedman | May 09, 2023

Mobile CRMs allow employees to tap into your CRM from anywhere. Here is how they work and what five elements you should consider when implementing one.

What Is Website Visitor Tracking?
By Rachelle Gordon | May 08, 2023

Website visitor tracking offers valuable and in-depth information that marketing and sales teams can use to refine their efforts and obtain quality leads.

How to Track Billable Hours With QuickBooks
By Vishal Sanjay | May 05, 2023

Use QuickBooks' time-tracking functions to track billable hours and other timesheet options. Our instructions cover QuickBooks Online and QuickBooks Pro.

Exporting Invoices From QuickBooks
By Trish Petak | May 05, 2023

Exporting invoices from QuickBooks is quick and efficient. Learn how to do it here.

Before You Sign: Important Loan Contract Terms to Review
By Max Freedman | May 05, 2023

Before putting your signature on a loan document, make sure you review and understand the most important loan contract terms.