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Small Business Marketing Guide: Everything New and Existing Businesses
Small businesses have a lot to manage, including marketing. This guide will introduce you to core concepts of small business marketing.
Jennifer Post
Jennifer Post
What Are Demographics in Marketing?
Demographics are a key part of your small business marketing strategy, as they help you identify the individual members of your audience by certain characteristics, wants and needs.
Mark Fairlie
Mark Fairlie
How to Reach Your Target Customer
Struggling to pinpoint your audience? Here are several ways to find your target consumers.
Katharine Paljug
Katharine Paljug
10 Ways to (Really) Know Your Customers
Follow these customer engagement tips and tools to help you build brand loyalty and drive repeat business.
Sammi Caramela
Sammi Caramela
Local Marketing Strategies for Success
For many businesses, their marketing efforts need to reach a local audience. Here are some local marketing strategies for small businesses.
Adam Uzialko
Adam Uzialko

Latest in Growing a Business: Advice, Tips and Resources to Help You Take Your Business to the Next Level

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Accountant using a calculator
What Is the Accounting Cycle?
By Vishal Sanjay | March 24, 2023

Learn the accounting cycle, an eight-step process for recording and analyzing your company's financial activities to ensure accurate bookkeeping.

Accountant using a calculator
Accounting Ratios and Formulas: The Basics You Need to Know
By Matt D’Angelo | March 24, 2023

Learn how accounting ratios and formulas work, and why you should use these accounting tools for your small business.

Social Media for Business: Marketing, Customer Service and More 
By David Cotriss | March 24, 2023

Social media is a crucial business channel for marketing, advertising and customer service. Learn how to create an effective social media strategy.

Customer Service 101: Phone Etiquette for Small Businesses
By Max Freedman | March 24, 2023

Phone etiquette is essential to maintaining customer satisfaction and representing your brand professionally. Here's how to manage your phone lines.

Is Your Website ADA Compliant?
By Sammi Caramela | March 23, 2023

ADA-compliance is crucial for every business, and these standards extend to digital content. Here's how to make your website more accessible.

Website designers collaborating in an office
Building a Business Website: A Small Business Guide
By Karina Fabian | March 23, 2023

This guide to building a small business website includes helpful tips to optimize your website and provide a strong digital foundation for your business.

LinkedIn for Business: Everything You Need to Know
By Kiely Kuligowski | March 23, 2023

Creating a LinkedIn company page can help you get brand exposure, showcase products and recruit talent. Learn how to use LinkedIn for your business.

woman shaking hands and getting hired
Hiring Full-Time vs. Part-Time Employees
By Shayna Waltower | March 23, 2023

This guide can help you determine whether you should hire full- or part-time employees.

Best April Fools’ Day Brand Pranks
By Joyce Walsack | March 21, 2023

April Fools' Day presents itself as the perfect opportunity to get creative and experiment with your marketing strategy. Learn how to capitalize and draw attention to your brand this April Fools’ Day.

job interviewer holding a candidate's resume
Ways AI is Changing HR Departments
By Gem Siocon | March 21, 2023

Artificial intelligence (AI) has significantly transformed human resources (HR). Here are the ways AI is changing HR processes.

man using a mobile device
Location-Based Advertising: Convenience and Personalization vs. Data Privacy
By Andrew Martins | March 20, 2023

Consumers expect personalization and convenience, but data privacy is a concern. Here’s what businesses need to know about location-based advertising.

Facebook Marketplace vs. the Competition for E-Commerce Businesses
By Leslie Pankowski | March 20, 2023

Should you use only one e-commerce site for your business or multiple platforms? See the pros and cons.

7 Ways to Build Customer Loyalty
By Sean Peek | March 17, 2023

Customer loyalty is important if you want to build recurring business. This guide explains the best way to make your customers loyal to your brand.

Big data and CRM: How Can They Help Small Businesses?
By Adam Uzialko | March 17, 2023

Learn what big data and customer relationship management systems are — and how the connection between them can best be leveraged.

businessman at a desk using a smartphone
Snapchat for Business: Everything You Need to Know
By Saige Driver | March 17, 2023

This guide explains how Snapchat can be used for business purposes like reinforcing brand strategy and connecting with your target audience.

Tips and Services to Help Your Office Go Paperless
By Skye Schooley | March 17, 2023

A paperless office minimizes paper documents and can save your business time and space while producing less waste. Learn how to create a paperless office.

Woman writing a business plan
The SMB Rent Crisis and How to Survive It
By Jordan Bishop | March 15, 2023

Many SMBs in the U.S. are suffering from crippling high rent expenses. Learn various strategies to remain solvent and survive until conditions change.

Businessperson calculating finances
E-Commerce Problems Your Business Needs to Address
By Shayna Waltower | March 15, 2023

There are many reasons why your customers never finish the checkout process. Find out how to fix the issues that hurt your online store sales.

How to Write a Debt Collection Letter
By Max Freedman | March 14, 2023

This guide offers tips on how to draft a debt collection letter and when you should send one.

What Does Poor Onboarding Really Do to Your Team?
By Casey Conway | March 14, 2023

The effects of poor onboarding can be far-reaching. See the consequences to watch for and get best practices for a successful onboarding experience.

Business meeting
5 Crucial Steps to Sell Your Business
By Ace Chapman, Broker at Business Exits Inc. | March 14, 2023

Taking these steps to sell your business will ensure you maximize your value and transfer ownership smoothly.

Accountant using a calculator
What Is ROI?
By Isaiah Atkins | March 13, 2023

Here's everything you should know about return on investment and how to use it to ensure your business spending is increasing your earnings.

Do You Need a Small Business Credit Card?
By Bennett Conlin | March 13, 2023

Small business credit cards can help with short-term debts.

What Is Invoice Factoring?
By Dock David Treece | March 13, 2023

This guide explains invoice factoring, a funding option available to businesses that turns outstanding invoices into cash in exchange for a fee.

Accepting Credit Cards? PCI Compliance Is a Concern for Small Businesses
By Sue Marquette Poremba | March 13, 2023

This guide explains what PCI compliance is and why it is important for all businesses that accept debit and credit card payments from their customers.

How to Set Up a POS System
By Adam Uzialko | March 13, 2023

POS systems are necessary for any business that sells products. Here's how to set up yours.

credit card processor
What to Look for in Your Credit Card Processing Service Agreement
By Chad Brooks | March 10, 2023

Before you sign a contract with a credit card processor, you need to know what fees and terms you're agreeing to. Here's what you need to watch out for.

Unified Communications: Make Your Phone System Work Harder
By Chad Brooks | March 10, 2023

Unified communications provide businesses with one platform for phone services, video conferencing and more.

PEO vs. An Insurance Broker: Which One Should You Choose?
By Max Freedman | March 10, 2023

PEOs and insurance brokers can help your business offer health insurance benefits to employees. Find out which option is right for you.

What Is Geofencing and How Can It Benefit Businesses?
By Matt D’Angelo | March 10, 2023

Geofencing is a powerful technology. Find out how it works and how businesses can best use it.