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Small Business Marketing Guide: Everything New and Existing Businesses
Small businesses have a lot to manage, including marketing. This guide will introduce you to core concepts of small business marketing.
Jennifer Post
Jennifer Post
What Are Demographics in Marketing?
Demographics are a key part of your small business marketing strategy, as they help you identify the individual members of your audience by certain characteristics, wants and needs.
Mark Fairlie
Mark Fairlie
How to Reach Your Target Customer
Struggling to pinpoint your audience? Learn several ways to identify and reach the people who need your products and services.
Katharine Paljug
Katharine Paljug
10 Ways to (Really) Know Your Customers
Follow these customer engagement tips and tools to help you build brand loyalty and drive repeat business.
Sammi Caramela
Sammi Caramela
Local Marketing Strategies for Success
Many businesses must focus their marketing efforts on a local audience.
Adam Uzialko
Adam Uzialko

Latest in Growing a Business: Advice, Tips and Resources to Help You Take Your Business to the Next Level

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Businesswoman talks on the phone
Article
Which Cloud-Based Business Phone System Is Right For Your Business?
By Kiely Kuligowski | January 30, 2024

There are lots of options for cloud-based phone systems, but how do you find the right one? Our buyer's guide has all the information you need.

Article
Should Your Business Switch to Cloud PBX?
By Simone Johnson | January 30, 2024

In a cloud PBX system, all software and data are stored in the cloud. No equipment is needed. Learn if this phone system type is right for your business.

Close up on hand holding phone at office desk
Article
What Is a PBX System?
By Simone Johnson | January 30, 2024

Does your business need a PBX system? Read this article to find out.

businesswoman wearing a headset
Article
What Is SIP Trunking? Do You Need It for Your Business?
By Jeff Hale | January 30, 2024

Learn what SIP trunking is and whether this telephony protocol makes sense for your business.

Article
Guide to Building a Sales Funnel
By David Gargaro | January 30, 2024

A sales funnel is a marketing term for the customer journey as they move toward purchasing. Learn about the sales funnel stages and how to build one.

Article
How CRM Works in the Sales Funnel
By David Gargaro | January 30, 2024

CRM funnels are similar to sales funnels. Learn how to create a CRM funnel that works with CRM software to automatically track, engage and nurture leads.

Article
10 Essential Tips for Effective Inventory Management
By Sammi Caramela | January 30, 2024

Inventory management is critical for keeping sufficient stock and ensuring positive cash flow. Learn tips and tools for effective inventory management.

Article
How CRM Analytics Work
By Jeremy Bender | January 30, 2024

CRM data analytics can help you track sales and service performance and improve your methods. Learn about the types of CRM analytics and how to track them.

Article
How to Terminate an Employee Remotely
By Jane Genova | January 30, 2024

Terminating a remote employee involves preparation, the actual termination and a post-firing follow-up. Learn what's involved in firing a remote employee.

Accountant working with a laptop and a calculator
Article
What Are Payroll Taxes?
By Sean Peek | January 30, 2024

Employers must withhold federal income tax, plus any state or local taxes. Here’s what every small business owner should know.

Article
How to Use National Days Properly for Advertising
By Natalie Hamingson | January 30, 2024

National Days provide unique opportunities for businesses to embark on advertising campaigns. Learn about 50 days you can use in national advertising.

Article
5 Best Free Secure Messaging Apps for Business
By Isaiah Atkins | January 30, 2024

These apps are faster than email and more secure than texting.

person holding a credit card and using a laptop
Article
4 Ways to Improve Communication With Customers
By Adam Uzialko | January 30, 2024

This article explains the importance of communicating well with your customers, as well as offers tips for how to improve your customer engagement.

Article
What Is SQL?
By Chad Brooks | January 30, 2024

SQL (Structured Query Language) is a programming language used to communicate with and manipulate databases. Learn its history and when to use it.

Article
Cashless Society Pros and Cons: Are Digital Payments Really Killing Cash?
By Mona Bushnell | January 30, 2024

Cashless transactions are growing worldwide with a wide range of payment options. Learn the pros and cons of cashless payments and what they mean for SMBs.

Article
How to Use an iPad for Business
By Matt D’Angelo | January 30, 2024

When combined with a keyboard or a stylus, your iPad goes from a nice tablet to a powerful tool for business. Tablets are portable, affordable and easy to use.

Article
How GDPR Is Impacting Business and What to Expect in 2024
By Adam Uzialko | January 30, 2024

The GDPR went into effect in 2018. Here’s how it is impacting businesses now and what you should know to keep your company in compliance.

person doing taxes
Article
Freelance Taxes: What Every Freelancer Needs to Know
By Paula Fernandes | January 30, 2024

Freelancers are responsible for figuring out their own tax obligations and when to pay. Learn how to pay taxes as a freelancer.

Article
How to Create a Content Calendar
By Yara Simón | January 29, 2024

A content calendar can help you streamline content across all channels. Learn how to create an effective content calendar to stay organized and consistent.

Article
How to Set up a Conference Call on an iPhone
By Jennifer Dublino | January 29, 2024

You can include up to five people in iPhone conference calls. To conference with more people and for special features, look into business phone systems.

Article
The Benefits of Medical Speech-to-Text
By Max Freedman | January 26, 2024

Medical speech-to-text allows you to dictate your medical notes instead of typing them.

Article
5 Reasons You Need a Mobile POS System for Your Restaurant
By Donna Fuscaldo | January 26, 2024

Mobile POS systems can improve restaurant payments, turning devices into mobile registers. They can also generate reports and help with inventory management.

Article
Making the Most of Yelp: A Small Business Guide
By Mark Fairlie | January 26, 2024

In this guide learn what Yelp is, how to make the most out of business listings and how best to handle bad customer reviews.

Article
Medical Records Retention and HIPAA
By Max Freedman | January 26, 2024

Specific rules and laws govern the storage and maintenance of medical records. Learn best practices for HIPAA compliance when dealing with medical records.

Article
Mental Health Billing vs. Medical Billing
By Max Freedman | January 25, 2024

Mental health billing differs from medical billing due to variables in mental healthcare not present in primary or specialty care. Learn what's involved.

Article
What is a Tax Audit? What Do You Do If You Get Audited?
By Simone Johnson | January 24, 2024

A tax audit is a review of your reported data to ensure it is correct. Here is how a small business can avoid one and how to handle it when the IRS calls.

woman shaking hands and getting hired
Article
Exempt vs. Nonexempt: What Is the Difference?
By Skye Schooley | January 24, 2024

Employers must designate employees as exempt or nonexempt. Learn the differences between exempt and nonexempt workers and how to classify them correctly.

Article
Overtime Pay and What It Means for Your Workers
By Andrew Martins | January 24, 2024

If your employees are regularly working past their 40 hours a week, you are liable to pay them overtime. Find out what that means for your business.

Businesswoman signing a paycheck
Article
Gross Pay vs. Net Pay
By Julie Thompson | January 24, 2024

Gross pay is what employees earn before taxes, benefits and payroll deductions are withheld. The remaining amount is net pay. Learn how to calculate each.

Businessperson signing a paycheck
Article
How to Calculate Gross Wages
By Sally Herigstad | January 24, 2024

Calculating gross wages is the first step to compensating employees properly and keeping accurate payroll records. Learn about the process with this guide.