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Small Business Marketing Guide: Everything New and Existing Businesses Should Know About Acquiring New Customers
Small businesses have a lot to manage, including marketing. This guide will introduce you to core concepts of small business marketing.
Jennifer Post
Jennifer Post
What Are Demographics in Marketing?
Demographics are a key part of your small business marketing strategy, as they help you identify the individual members of your audience by certain characteristics, wants and needs.
Mark Fairlie
Mark Fairlie
How to Reach Your Target Customer
Struggling to pinpoint your audience? Here are several ways to find your target consumers.
Katharine Paljug
Katharine Paljug
10 Ways to (Really) Know Your Customers
Follow these customer engagement tips and tools to help you build brand loyalty and drive repeat business.
Sammi Caramela
Sammi Caramela
Local Marketing Strategies for Success
For many businesses, their marketing efforts need to reach a local audience. Here are some local marketing strategies for small businesses.
Adam Uzialko
Adam Uzialko

Latest in Growing a Business: Advice, Tips and Resources to Help You Take Your Business to the Next Level

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Article
Many Businesses Fail to Use Data Security Software — at Their Own Peril
By Jeremy Bender | December 08, 2022

Loose cybersecurity standards could spell disaster for a small business. See the risks and get tips to protect your company.

Article
5 Tricks to Lower Your Credit Card Processing Fees
By Julianna Lopez | December 08, 2022

Credit card processing fees are necessary when your business accepts credit and debit cards. Learn about these costs and 5 ways to reduce processing fees.

Article
The Future of Retail: Trends for 2022
By Andrew Martins | December 06, 2022

With a new year comes a new take on how retail will operate in a post-pandemic world. Here are the trends retail experts predict for 2022.

Businesswoman studing stats on computer
Article
10 Tech Trends That Will Influence Your Marketing
By Bennett Conlin | December 06, 2022

This guide identifies tech trends that are influencing how marketing departments and small business marketers operate in 2022.

Article
How to Use an iPad for Business
By Matt D’Angelo | December 06, 2022

When combined with a keyboard or a stylus, your iPad goes from a nice tablet to a powerful tool for business. Tablets are portable, affordable and easy to use.

Article
What Is a Virtual Phone Line?
By Jeff Hale | December 05, 2022

Learn what a virtual phone line is and how small businesses can use them as their business phone system.

Article
Small Business Taxes: What to Expect in 2022
By Jennifer Dublino | December 05, 2022

Find out which tax laws, codes and deadlines apply to small businesses in 2022.

Article
Americans Feel Vulnerable to Fraud but Fail to Address It
By Jeremy Bender | December 05, 2022

Fraud, including identity theft, is a growing problem that hits SMBs particularly hard. Learn what businesses and consumers can do for digital protection.

Article
Poor Access Management Can Lead to Data Breaches
By Jeremy Bender | December 05, 2022

Insufficient access management invites data breaches and cyberattacks. Learn how to strengthen access management policies to protect your business.

Article
Wage Garnishment: What Employers Need to Know
By Adam Uzialko | December 05, 2022

Wage garnishment notices must be handled with care. Learn how to process and track garnishment, and discover resources for handling wage garnishment issues.

Article
Federal and State Minimum Wage Laws
By Max Freedman | December 05, 2022

When paying your employees, be sure you are up to date on all of the federal and state minimum wage laws that apply to your business.

Article
How to Hire for Your Business: The First 8 People You Should Hire
By Skye Schooley | December 05, 2022

Here are some of the most commonly suggested first hires for your business.

Article
13 Ways to Prepare Your Small Business for Holiday Sales
By Kiely Kuligowski | December 05, 2022

2022 holiday shopping will be different from other years. Here's how to prepare your business.

Article
Best Android Email Apps of 2022
By Adam Uzialko | December 05, 2022

For busy small business owners on the go, here are our top picks for the best Android email apps.

Article
How GDPR Is Impacting Business and What to Expect in 2022
By Adam Uzialko | December 05, 2022

The GDPR has been in effect for more than a year. Here's how it is impacting businesses and what you should know to keep your business in compliance.

Article
6 USPS Promotions to Take Advantage of in 2022
By Isaiah Atkins | December 05, 2022

Small business owners still use direct mail marketing to reach customers. Take advantage of USPS promotions to save money on direct mail.

Article
10 Small Business Tech Trends of 2022
By Neil Cumins | December 05, 2022

Follow these small business tech trends of 2022 to keep your company on the cutting edge.

Article
Online Searches Often Lead Customers to Counterfeit Goods
By Business News Daily | December 05, 2022

Online searches can lead consumers to counterfeit sites and potentially dangerous goods. Learn what businesses can do to outsmart fake sites and scams.

Woman using a laptop
Article
Is Your Antivirus Software Really Protecting Your Business?
By Jeremy Bender | December 02, 2022

Antivirus software is necessary for business security. However, more measures, including cybersecurity policies and a security architecture, are essential.

woman using a computer in a home office
Article
5 Practical Ways to Incorporate QR Codes Into Your Marketing Plan
By Business News Daily | December 02, 2022

QR (quick response) codes redirect scanners to online information. Learn five simple ways to use QR codes as a marketing tool to promote your company.

Article
A Positive Company Culture Is a Top Priority for Job Seekers
By Bassam Kaado | December 01, 2022

A strong and employee-first company culture helps businesses attract and retain employees. Culture is as important as salary, if not more so.

Article
Are More SMB Tax Audits Coming?
By Max Freedman | November 29, 2022

Will the IRS' new $79.6 billion in funding result in more small and midsize business audits? Experts discuss whether or not this concern is founded.

Article
Guide to Hiring Employees
By Jennifer Post | November 29, 2022

Your hiring process is the key to acquiring the right new employees. Learn how to improve the way you bring new people on board.

Article
What Is EBITDA?
By Simone Johnson | November 29, 2022

EBITDA is a way to measure your company's financial health. Learn how to use this analysis tool.

Article
7 Ways Your Work Tech Is Betraying Your Privacy
By Joshua Stowers | November 29, 2022

Want to know if your boss can tell what you're doing on your work computer? Learn how your work tech is exposing your activity while you're on the clock.

Accountant using a calculator
Article
Balance Sheet vs. Income Statement: What’s the Difference?
By Vishal Sanjay | November 29, 2022

Business owners use both balance sheets and income statements to gauge their companies' performance. Learn the distinctions and how to best use both.

Article
Types of Organizational Structures to Consider for Your Business
By Max Freedman | November 29, 2022

This guide explains the various organizational structures and will help you decide which works best for your business.

Article
Should Your Business Switch to Cloud PBX?
By Simone Johnson | November 29, 2022

Looking for a new telephone system? Consider switching to cloud PBX.

Article
14 Important Traits Successful Salespeople Share
By Max Freedman | November 28, 2022

If you want to improve your sales, try replicating these important traits that many successful salespeople share.

Article
Direct Costs vs. Indirect Costs: What Are They, and How Are They Different?
By Ethan Spielman | November 28, 2022

Direct costs and indirect costs both influence how small businesses should price their products. Here's what you need to know about each type of expense.