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Your Guide to Growing Your Business

All of the topics that will give you the edge when it comes to scaling your business and taking it to the next level.

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Small Business Marketing Guide: Everything New and Existing Businesses
Small businesses have a lot to manage, including marketing. This guide will introduce you to core concepts of small business marketing.
Jennifer Post
Jennifer Post
What Are Demographics In Marketing?
Demographics are a key part of your small business marketing strategy, as they help you identify the individual members of your audience by certain characteristics, wants and needs.
Mark Fairlie
Mark Fairlie
How to Reach Your Target Customer
Struggling to pinpoint your audience? Learn several ways to identify and reach the people who need your products and services.
Katharine Paljug
Katharine Paljug
10 Ways to (Really) Know Your Customers
Follow these customer engagement tips and tools to help you build brand loyalty and drive repeat business.
Sammi Caramela
Sammi Caramela
Local Marketing Strategies for Success
Many businesses must focus their marketing efforts on a local audience.
Adam Uzialko
Adam Uzialko

Latest in Growing a Business: Advice, Tips and Resources to Help You Take Your Business to the Next Level

See All Latest
Woman using a laptop
Article
Small Business Data Breach: Mitigating the Damage
By Steven Melendez | June 13, 2024

Follow these tips to protect your small business's network and mitigate the costs of a data breach.

woman typing on a laptop
Article
Writing Press Releases That Actually Get Read
By Tom Anziano | June 11, 2024

Learn how to write effective press releases that will help your business get news coverage, pique investors' interests, and drive brand recognition.

Article
10 Kinds of People That Get Hired Most
By Skye Schooley | June 11, 2024

Wondering which personalities are right for your business? Focus on these personality types when hiring new employees.

Article
What Is Mobile Device Management?
By Andreas Rivera | June 10, 2024

Securing and monitoring company devices isn't easy, but implementing a system has many security benefits. Learn what to look for in an MDM solution.

creative team brainstorming
Article
10 Best Mind Mapping Apps for Small Businesses
By Tom Anziano | June 10, 2024

Also known as brainstorming tools, mind-mapping apps can help you generate, execute and share creative ideas.

Article
12 Tips for Building an Effective Business Website
By Jennifer Dublino | June 07, 2024

Learn best practices to make your business website easy to find and effective at converting online users into paying customers.

people sitting around a conference table working
Article
How to Make Your Product Famous (for Almost Nothing)
By Sean Peek | June 06, 2024

Want to get your product featured in a movie or TV show? Here's what you need to do.

Article
Tips for Starting a Podcast
By Paula Fernandes | June 06, 2024

A podcast is a popular and versatile media form used to promote a business. Learn podcast basics, tips for success and how to get started.

Accountant using a computer and a calculator at a desk
Article
Best Billing Practices for Small B2B Companies
By Jennifer Post | June 05, 2024

This guide includes billing tips for small B2B companies looking to maintain a healthy cash flow.

Article
More Than Prototypes: A Look at the 3D Printing Industry
By Bennett Conlin | June 05, 2024

The 3D printing industry is set to continue growing. Here's how at-home small businesses can benefit as this technology becomes more accessible.

Article
8 Crazy Marketing Gimmicks Gone Horribly Wrong
By Natalie Hamingson | June 04, 2024

Not all marketing campaigns go as planned. We break down some of the biggest marketing failures of all time.

Article
Presentation Skills Every Business Owner Should Have
By Katharine Paljug | June 04, 2024

Accomplish your goals by mastering business presentation skills with preparation, practice and these tips.

Article
What Is Predictive Analytics?
By Shannon Flynn | May 24, 2024

It's easier than ever for businesses to use historical data for insightful projections. Learn how to get the most out of predictive analytics.

Article
What Are Demographics In Marketing?
By Mark Fairlie | May 20, 2024

Successful companies spend money on marketing only to people they know want what they sell. But how do they find these consumers? With demographics.

Close up on hand holding phone at office desk
Article
What Is a PBX System?
By Simone Johnson | May 17, 2024

Does your business need a PBX system? Read this article to find out.

Woman using a whiteboard to lay out business ideas
Article
Track Your Goals With These 10 Free Tools
By Tejas Vemparala | May 17, 2024

Digital and analog tools can track your progress toward achieving your goals. Learn 10 tools to measure progress and milestones and boost productivity.

Article
Accounting Checklist: Tasks to Do Daily, Weekly and Monthly
By Vishal Sanjay | May 17, 2024

Use this handy checklist to divide your company's accounting into daily, weekly and monthly tasks.

woman looking at a laptop
Article
How to Write Email Subject Lines
By Chad Brooks | May 17, 2024

Your recipients' inboxes are likely flooded, but a catchy subject line can make you stand out. Learn how to create effective email subject lines.

Article
How to Make Sure You’re EEO Compliant
By Max Freedman | May 17, 2024

Stay compliant with equal employment opportunity laws using this guide on EEO best practices.

Article
10 Top Expense Trackers
By Sean Peek | May 17, 2024

Expense trackers can help you track and document how you and your team are spending money. These are some of the best expense trackers out there today.

Accountant using a calculator
Article
What Is the Accounting Cycle?
By Vishal Sanjay | May 16, 2024

Learn the accounting cycle, an eight-step process for recording and analyzing your company's financial activities to ensure accurate bookkeeping.

Accountant using a calculator
Article
Entering Bills Into QuickBooks: A Complete Guide
By Vishal Sanjay | May 16, 2024

QuickBooks can help businesses with accurate financial reporting and decision-making. Learn how to enter bills into QuickBooks.

Article
How to Hire for Your Startup: The First 8 People You Should Hire
By Skye Schooley | May 16, 2024

Here are some of the most commonly suggested first hires for your business.

Article
Deal or No Deal: Are Coupons Good for Business?
By Kim Ann Zimmermann | May 16, 2024

Coupons have benefits and risks. Here's how small businesses can use coupons to boost sales and retain customers.

Article
Why Your Company Should Offer Online Coupons
By Isaiah Atkins | May 16, 2024

Online coupons are digital codes that let customers redeem offers and promotions. Learn how to use online coupons to attract and retain online shoppers.

Accountant using a calculator
Article
What Is Cost Accounting?
By David Gargaro | May 14, 2024

Cost accounting scrutinizes your business's expenses. Companies, such as manufacturers, use cost accounting. Learn more about this type of accounting.

Article
Guide to Hiring Employees
By Jennifer Post | May 09, 2024

Your hiring process is the key to acquiring the right new employees. Learn how to improve the way you bring new people on board.

Article
What Is the Expense Recognition Principle?
By Dock David Treece | May 09, 2024

The expense recognition principle is a concept in accounting outlining when a business should recognize its expenses. Learn how it works.

Article
How to Use Google Business Profile to Improve Your Online Presence
By Mona Bushnell | May 08, 2024

Learn how to use Google's free Business Profile to reach potential customers and establish and maintain your business's online presence and reputation.

Article
Tired of Yelp? 14 Alternative Business Review Websites
By Adam Uzialko | May 08, 2024

Yelp is the biggest name in business review sites, but it's not the only game in town. Check out 14 Yelp alternatives for honest feedback and information.