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Small Business Marketing Guide: Everything New and Existing Businesses Should Know About Acquiring New Customers
Small businesses have a lot to manage, including marketing. This guide will introduce you to core concepts of small business marketing.
Jennifer Post
Jennifer Post
What Are Demographics in Marketing?
Demographics are a key part of your small business marketing strategy. Demographics help you identify the individual members of your audience by key characteristics, wants and needs.
Max Freedman
Max Freedman
How to Reach Your Target Customer
Struggling to pinpoint your audience? Here are several ways to find your target consumers.
Katharine Paljug
Katharine Paljug
7 Ways to (Really) Know Your Customers
Customer engagement is important to building brand loyalty and driving repeat business. Here's how to improve your customer engagement.
Sammi Caramela
Sammi Caramela
Local Marketing Strategies for Success
For many businesses, their marketing efforts need to reach a local audience. Here are some local marketing strategies for small businesses.
Adam Uzialko
Adam Uzialko

Latest in Growing a Business: Advice, Tips and Resources to Help You Take Your Business to the Next Level

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Best Credit Card Processing Companies of 2022
By Donna Fuscaldo | January 21, 2022

We've researched and compared the 10 best credit card processing companies available for small businesses. Find a partner to help grow your business.

Struggling for Cash Flow? Strategies for Survival
By Skye Schooley | January 21, 2022

If your business is struggling for cash flow, learn the nine tips experts recommend for survival.

Square vs. PayPal
By Jamie Johnson | January 20, 2022

This comparison of Square and PayPal breaks down the pros and cons of each credit card processing provider.

Tech Startup Challenges (and How to Overcome Them)
By Nicole Fallon | January 20, 2022

Knowing the challenges your tech company may encounter will help you overcome them and achieve success.

5 Mobile POS Success Stories
By Sara Angeles | January 20, 2022

This guide offers some examples of how small businesses have relied on mobile POS systems to grow and succeed.

Best Payroll Services for 2022
By Chad Brooks | January 20, 2022

We've conducted extensive research to find the best payroll service providers for small businesses in 2022, including solutions for sole proprietors and household employers.

Everyone Is Not Your Customer: That's OK
By Lori Fairbanks | January 20, 2022

Narrowing your focus to a niche market helps your business find better customers.

How to Define Accounting for Businesses
By Matt D'Angelo | January 20, 2022

What is accounting? Understanding the definition of accounting and the key concepts behind it can help you manage your small business's finances.

The Best PEO Service Providers of 2022
By Skye Schooley | January 20, 2022

Here are the best professional employer organizations (PEOs), which allow small businesses to lease employees and outsource administrative jobs.

The Best Employee Monitoring Software for 2022
By Skye Schooley | January 20, 2022

We've researched and reviewed the best employee monitoring software for businesses in 2022.

Better Data and Personalization Are the Future of Email Marketing
By Andrew Martins | January 19, 2022

Considering email marketing for your SMB? Here are some things you need to remember.

The 7 Best Small Business Accounting Apps
By Lori Fairbanks | January 19, 2022

Small business owners need mobile accounting apps that make it easy to monitor business activity when they're away from the office. Find the best accounting app for your company's needs.

The Best Medical Software of 2022
By Max Freedman | January 19, 2022

Find the right medical software for your practice based on reporting, customizability, ease of use and other key needs.

Best Email Marketing Software and Services for 2022
By Nicole Fallon | January 19, 2022

Here are the best email marketing solutions for small businesses in 2022, including low-cost software and solutions for larger companies.

The Best Medical Billing Services of 2022
By Max Freedman | January 19, 2022

Find the right medical billing services for your practice based on practice size, claim volume, flexibility and other needs.

11 Email Marketing Mistakes and How to Avoid Them
By Bennett Conlin | January 19, 2022

These email marketing mistakes plague small businesses.

The Best Business Phone Systems of 2022
By Chad Brooks | January 18, 2022

Here are the best business phone systems and services for small businesses in 2022, including solutions for remote employees and microbusinesses.

Small Business Guide to Sending Marketing Emails
By Kiely Kuligowski | January 18, 2022

Successful marketing email campaigns aren't easy. But if you know the steps to follow, your emails can make a difference.

Offering a 401(k) Plan? Tips for Small Business Owners
By Stella Morrison | January 18, 2022

Offering a 401(k) is a great way to attract high-level talent to your organization.

Equipment Leasing: A Guide for Business Owners
By Mona Bushnell | January 18, 2022

Don't have the cash or desire to purchase equipment outright? Here's what you need to know about equipment leasing.

Medical Billing and Collection Tips From the Pros
By Paula Fernandes | January 14, 2022

Medical billing is complicated, but these tips from healthcare pros can help.

6 Confusing Things About Accepting Credit Cards
By Marci Martin | January 14, 2022

Credit card processing rates and service contracts don't have to leave your head spinning.

The SECURE Act: What It Is and How It Changed Retirement Rules
By Andrew Martins | January 14, 2022

Do you know what the SECURE Act is and how it affects your small business and employee retirement?

Loan FAQs: Common Questions About Getting Business Loans
By Adam Uzialko | January 14, 2022

Business News Daily spoke with finance experts to answer nine small business loan FAQs.

When Community Banks Die: How Small Businesses Are Affected
By Matt D'Angelo | January 14, 2022

Community banking can be a great small business funding resource if national options don't fit your needs. So what does its decline mean for small businesses?

A Guide to Bonus Depreciation
By Jamie Johnson | January 13, 2022

Not sure what bonus depreciation is or how to take it? Learn how to claim bonus depreciation for your business assets in this detailed guide.

What Does It Cost to Hire an Employee?
By Eduardo Vasconcellos | January 12, 2022

Hiring the right employee can be a complex process, but if you know what to look for and when to bring in the right kind of help, you can easily find and onboard new talent.

What Are Self-Service POS Kiosks?
By Jennifer Dublino | January 12, 2022

Offering customers the option to do their own checkout has its advantages. Find out if self-service POS kiosks are right for your business.

What Is a VoIP Number?
By David Cotriss | January 12, 2022

A Voice over Internet Protocol phone number enables your business to communicate via an internet connection rather than a conventional phone line.

8 Employee Training Tactics That Actually Work
By Nicole Fallon | January 11, 2022

Use these eight training tactics to create an engaging and successful employee training program.