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Small Business Marketing Guide: Everything New and Existing Businesses Should Know About Acquiring New Customers
Small businesses have a lot to manage, including marketing. This guide will introduce you to core concepts of small business marketing.
Jennifer Post
Jennifer Post
What Are Demographics in Marketing?
Demographics are a key part of your small business marketing strategy, as they help you identify the individual members of your audience by certain characteristics, wants and needs.
Mark Fairlie
Mark Fairlie
How to Reach Your Target Customer
Struggling to pinpoint your audience? Here are several ways to find your target consumers.
Katharine Paljug
Katharine Paljug
10 Ways to (Really) Know Your Customers
Follow these customer engagement tips and tools to help you build brand loyalty and drive repeat business.
Sammi Caramela
Sammi Caramela
Local Marketing Strategies for Success
For many businesses, their marketing efforts need to reach a local audience. Here are some local marketing strategies for small businesses.
Adam Uzialko
Adam Uzialko

Latest in Growing a Business: Advice, Tips and Resources to Help You Take Your Business to the Next Level

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Article
10 Ways to (Really) Know Your Customers
By Sammi Caramela | September 29, 2022

Customer engagement is vital for building brand loyalty and driving repeat business. Learn tips and tools for improving your customer engagement strategy.

Article
Direct Mail Marketing Guide for Small Businesses
By Kiely Kuligowski | September 29, 2022

Direct mail marketing can complement digital marketing and help reach customers and prospects. Learn seven steps for launching a direct mail campaign.

Article
6 Steps to a Successful CRM Implementation
By Adam Uzialko | September 29, 2022

Implementing your CRM system correctly and in a timely manner is critical for the software's success. Here is how to do it.

Article
How CRMs Streamline Email Marketing
By Kiely Kuligowski | September 29, 2022

CRM software can help make your email marketing campaigns stronger and more personalized to your customers' interests.

Article
CRM vs. Marketing Automation: What’s the Difference?
By Kiely Kuligowski | September 29, 2022

Using marketing automation and CRM software together can maximize benefits and help businesses create a better marketing strategy.

Article
Should You Get A Cloud-Based Business Phone System?
By Kiely Kuligowski | September 23, 2022

Does your business need a cloud-based phone system? This guide will help you weigh the pros and cons and determine whether one is right for you.

Article
How to Develop and Track a Marketing Budget
By Marisa Sanfilippo | September 22, 2022

How much is enough to get your brand noticed and drive conversions? How much is too much? Here's what you should know about developing a marketing budget.

Article
Tips for Hiring a Marketing Company
By Adam Uzialko | September 22, 2022

Hiring a marketing company is a risk that may pay off or fail. Here's how to hire a marketing company to ensure your next marketing campaign's success.

Article
CRM Metrics You Should Know
By Matt D’Angelo | September 22, 2022

Analyzing key metrics can help drive success within your business and make you more competitive. Here is how your CRM can help in those efforts.

Article
How CRM Works in the Sales Funnel
By David Gargaro | September 22, 2022

CRM software can provide insights to help you improve the customer experience. Here's how to implement CRM for your business's sales funnel.

Article
Which Cloud-Based Business Phone System Is Right For Your Business?
By Kiely Kuligowski | September 22, 2022

There are lots of options for cloud-based phone systems, but how do you find the right one? Our buyer's guide has all the information you need.

Article
Should You Offer a 401(k) Plan, and if so, to Whom?
By Julie Ritzer Ross | September 22, 2022

Providing 401(k) plans has advantages for both business owners and employees. Learn about tax credits, exclusions, matching and more.

Article
How to Develop and Conduct Employee Surveys
By Skye Schooley | September 21, 2022

Businesses should routinely conduct employee surveys to take the pulse of employee satisfaction and company culture. Learn how to conduct employee surveys.

Article
How to Rescind a Job Offer
By Isaiah Atkins | September 21, 2022

Rescinding a job offer is a sensitive issue with potential liability. Learn when you can and can't rescind a job offer, and how to inform the candidate.

Article
How to Find the Right Softphone App for Your Business
By Kiely Kuligowski | September 20, 2022

Is a softphone right for your business? Learn more about the requirements for a softphone and how to choose the best app for your company.

Article
What Is a PBX System?
By Simone Johnson | September 20, 2022

Does your business need a PBX system? Read this article to find out.

Article
How to Calculate and Improve Employee Turnover
By Max Freedman | September 20, 2022

Learn what causes employee turnover and how to improve retention.

Article
Cloud Computing: A Small Business Guide
By Nadia Reckmann | September 20, 2022

Cloud computing is becoming a viable web hosting and data storage option for businesses of all sizes. Here's how cloud computing works.

Article
What Is IaaS?
By Adam Uzialko | September 20, 2022

Learn about infrastructure as a service, or IaaS, and how to use this cloud computing service model for your small business.

Article
Hiring Full-Time vs. Part-Time Employees
By Shayna Waltower | September 20, 2022

This guide can help you determine whether you should hire full- or part-time employees.

Article
What Is Conjoint Analysis?
By Chad Brooks | September 20, 2022

Conjoint analysis is a method of product and pricing research. Learn why this market research tool is effective and how to conduct a conjoint analysis.

Article
The Best Shared Calendar Apps for Your Business
By Sean Peek | September 20, 2022

Shared business calendar apps should be easy to use, include cross-platform functionality, and offer collaboration features. Here are the best shared calendar apps.

Article
Snapchat for Business: Everything You Need to Know
By Saige Driver | September 19, 2022

Here's everything you need to know about using the popular "disappearing message" app for your business.

Article
The Future of Retail: Trends for 2022
By Andrew Martins | September 19, 2022

With a new year comes a new take on how retail will operate in a post-pandemic world. Here are the trends retail experts predict for 2022.

Article
How Artificial Intelligence Will Transform Businesses
By Adam Uzialko | September 19, 2022

This guide explains how AI is already changing the business landscape and how small businesses might leverage the technology.

Article
Self-Employed? Everything You Need to Know About Taxes
By Julianna Lopez | September 19, 2022

Filing your taxes can be tricky when you're self-employed. This handy guide can make things easier.

Article
8 Ways to Put Pokemon Go to Work for Your Small Business
By Adam Uzialko | September 19, 2022

Follow these tips to leverage Pokemon Go for the benefit of your small business.

Article
Tired of Yelp? 14 Alternative Business Review Websites
By Adam Uzialko | September 19, 2022

Yelp is the biggest name in business review sites, but it's not the only game in town. Check out 14 Yelp alternatives for honest feedback and information.

Article
Customer Service Lessons From Luxury Brands
By Kiely Kuligowski | September 19, 2022

Luxury brands offer quality products and follow it up with excellent customer service. Learn how to implement high-end service practices in your business.

Article
Customer Service Solutions for Small Businesses
By Sara Angeles | September 19, 2022

Looking to better reach consumers? Check out these eight customer service solutions.