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Updated Jun 12, 2024

The Best Text Message Marketing Services of 2024

The best SMS marketing platforms help businesses craft effective campaigns that are tailor-made to reach their target audiences.

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Max Freedman, Business Operations Insider and Senior Analyst
Verified Check With BorderEditor Reviewed
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Editor Reviewed
This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision.
Best for Large Businesses and Teams
Textline logo
  • Starting price: $59.97 per month
  • 3 service plans
  • Phone support available
USALinks to Textline
Visit Site
  • Starting price: $59.97 per month
  • 3 service plans
  • Phone support available
Best for Scalability
Textedly company logo
  • Starting price: $26 per month
  • 13 service plans
  • Phone support available
USALinks to Textedly
Visit Site
  • Starting price: $26 per month
  • 13 service plans
  • Phone support available
Best for Advanced Features
EZ Texting
EZ Texting company logo
  • Starting price: $20 per month
  • 4 service plans
  • Phone support not available
USALinks to EZ Texting
Visit Site
  • Starting price: $20 per month
  • 4 service plans
  • Phone support not available
Best for Customer Loyalty
SlickText logo
  • Starting price: $29 per month
  • 8 service plans
  • Phone support available
USALinks to SlickText
Visit Site
  • Starting price: $29 per month
  • 8 service plans
  • Phone support available
Best for Ease of Use
Protexting company logo
  • Starting price: $39 per month
  • 7 service plans
  • Phone support available
USALinks to ProTexting
Visit Site
  • Starting price: $39 per month
  • 7 service plans
  • Phone support available

Table of Contents

Open row

When choosing the best text message marketing software platforms, our team of small business experts tested the leading solutions to get a firsthand sense of which provide the most value. We looked for the most cost-effective solutions that delivered features that make a difference, such as SMS/MMS messaging caps, automation tools, integrations with third-party software and mass messaging options. We also looked for platforms that made regulatory compliance easy, from opt-in and unsubscribe messaging to easy-to-understand compliance reporting. Learn more about our methodology.

A 21st-century marketing strategy needs to be multifaceted. No longer can businesses rely on just one or two channels to reach consumers, nor should they. With today’s digital technology, including a mobile phone in everyone’s pocket and increasingly available artificial intelligence tools, businesses should take advantage of easy-to-use text message marketing services to attract and retain clients. With messages tailored to specific audiences, businesses can create subscriber lists or have one-on-one text conversations to enhance the customer journey.

After extensive research and testing, we’re confident the best text message marketing solutions recommended below will aid your company. Whether you want to text customers about an upcoming promotion, accept payments via SMS or respond to a service complaint, platforms like Textline and SlickText can help you do it all.

Textedly on desktop, tablet and mobile device

The best text message marketing services, like Textedly, allow administrators and users to access the software on both desktop and mobile devices. (Source: Textedly)

How We Decided

Business News Daily spent weeks evaluating test message marketing services to identify the best options. After rigorous testing, we narrowed down our list to the six best products.







Business News Daily spent weeks evaluating test message marketing services to identify the best options. After rigorous testing, we narrowed down our list to the six best products.







Compare Our Best Picks

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Our Top Picks for 2024
EZ Texting
Best use case

Large businesses and teams


Advanced features

Customer loyalty

Ease of use

Starting price

$59.97 per month

$26 per month

$20 per month

$29 per month

$39 per month

Free trial

14 days

14 days

14 days

14 days

14 days

Included text messages per month

None included











Customer service options

Phone, text and email

Phone, live chat, text and email

Live chat and email

Phone, live chat and email

Phone, live chat and email

Review Link
Scroll Table

Our Reviews

Textline logo
  • Starting Price: $59.97 per month
  • Key Features: Custom roles, group messaging, HIPAA compliance
  • Free trial: 14 days
Editor's Rating: 8.8/10
Visit Site

Why We Chose Textline

We recommend Textline for large businesses and teams because it offers the flexibility and scope that enterprises need to support communications at scale. We found features like group messaging and mass surveys especially helpful for larger companies. Plus, Textline checks all the boxes when it comes to the core text message marketing features we looked for in our research. While the cost is a bit higher than other text message marketing services we reviewed, primarily because text messages are not included in the subscription price, businesses with larger budgets will find they’re getting value for their dollars.

Textline categorizing employees

Businesses with large teams will like being able to categorize employees in the Textline system and assign roles to ensure each worker has access to the tools they need to do their job. (Source: Textline)

Textline Costs

Package Features Cost
  • One phone number
  • 90-day conversation history
  • Standard messaging features
  • Basic support
  • $59.97 per month
  • 3 agents included
  • Message costs not included
  • Up to 10 agents
  • Multiple phone numbers
  • Three-year conversation history
  • Standard messaging features and surveys
  • Basic support with application programming interface (API) and integrations
  • Admin and agent roles
  • Custom fields
  • Domain claiming
  • $89.97 per month
  • 3 agents included, $29.99 per additional agent
  • Message costs not included
  • Up to 50 agents
  • Multiple phone numbers
  • Unlimited conversation history
  • Standard messaging features and surveys
  • Priority support with API and integrations
  • Custom roles
  • Custom fields
  • Domain claiming
  • Unified inbox
  • Dispositions
  • Data retention policy
  • Smart SMS
  • $249.95 per month
  • 5 agents included, $49.99 per additional agent
  • Message costs not included

Textline Pros

  • Textline offers marketing automation tools that make it easier to create text message marketing campaigns.
  • It’s a HIPAA-compliant solution that provides secure communications.
  • Priority support and a dedicated customer success manager are included for Standard and Pro subscribers.

Textline Cons

  • Your monthly costs will vary based on usage since Textline charges per message in addition to its flat subscription fee.
  • The cost may be prohibitive for small businesses with a tight budget.
  • Complete conversation histories are only available on the most expensive plan.

Trustpilot Rating: Textline has a TrustScore of 4.6 stars out of five. Among the nearly 200 reviews, one user says, “I am often surprised at how easy and fast it is to send a text to hundreds of my Reps!”

Read our full Textline review.

Textedly company logo
  • Starting Price: $26 per month
  • Key Features: Bulk texting, AI-powered copywriting, QR codes
  • Free Trial: Yes, 14 days
Editor's Rating: 9.2/10
Visit Site

Why We Chose Textedly

During our testing, we found Textedly to be an effective SMS marketing tool with flexible, scalable functionality for any type or size of business. It offers features across more than a dozen pricing plans that include 600 to 240,000 monthly messages — always with especially low prices. That means the platform can easily grow alongside your business, making it our top pick for scalability. We especially loved the continually improving AI Assist tool, which optimizes branded text messages, amplifies engagement and enhances clickthrough rates.

Textedly custom text messages

Textedly’s message editor lets you customize your text message for one or multiple recipients. (Source: Textedly)

Textedly Costs

Package Features Texts Included with Annual Billing Cost
  • 1 custom keyword
  • Free incoming messages
  • Unlimited contacts
  • Picture messaging
  • 1 toll-free phone number
  • 1 10DLC phone number
  • 1 user seat
  • Live chat support
600 $26 per month
Bronze Everything in the Basic plan 1,200 $38 per month
Plus Everything in the Basic plan and:

  • 2 custom keywords
  • Text-to-pay payments
  • Google Business Reviews
  • Premium support
2,400 $69 per month
Enterprise Everything in the Plus plan and:

  • 3 custom keywords
4,200 $99 per month
Elite Everything in the Plus plan and:

  • 4 custom keywords
6,000 $139 per month
Business Everything in the Plus plan and:

  • 6 custom keywords
12,000 $249 per month
Silver Everything in the Plus plan and:

  • 7 custom keywords
18,000 $349 per month
Premium Everything in the Plus plan and:

  • 10 custom keywords
30,000 $449 per month
Pro Everything in the Plus plan and:

  • 13 custom keywords
42,000 $599 per month
Gold Everything in the Plus plan and:

  • 15 custom keywords
60,000 $849 per month
Platinum Everything in the Plus plan and:

  • 20 custom keywords
120,000 $1,599 per month
Diamond Everything in the Plus plan and:

  • 20 custom keywords
180,000 $2,299 per month
Champion Everything in the Plus plan and:

  • 50 custom keywords
240,000 $2,999 per month

Textedly Pros

  • Textedly is great for businesses that want their text message marketing service to grow with them.
  • You can schedule campaigns in advance with the intuitive calendar feature.
  • The software can send multimedia messages with video.

Textedly Cons

  • Even with hundreds of thousands of messages included in the top-tier Champion plan, you only get 50 keywords — a very small amount in comparison.
  • The drip campaigns add-on is costly at $160 per month.
  • SMS payments aren’t available on the two lowest service plans.

Trustpilot Rating: Textedly earned a TrustScore of 4.6 stars out of five after racking up thousands of reviews. “Easy to use, effective, great customer support, amazing UI… our business has skyrocketed profits after switching to Textedly… Highly recommended,” reads one of the many testimonials.

Read our full Textedly review.

EZ Texting company logo
  • Starting Price: $20 per month
  • Key Features: AI tools, Shutterstock integration, team inbox
  • Trial Period: Yes, 14 days
Editor's Rating: 8.6/10
Visit Site

Why We Chose EZ Texting

A user-friendly interface and an assortment of features make EZ Texting our selection as the best text message marketing solution for advanced features. Its native Shutterstock integration is a standout among the fantastic selection of tools — it automatically suggests high-quality stock images to add to your multimedia messages in one click. We didn’t encounter anything like it in another service. EZ Texting’s other advanced features include AI tools to compose new messages and reply to others, as well as a team inbox that allows for increased collaboration.

EZ Texting free images

When creating a message in EZ Texting, the software will suggest free images you can include. (Source: EZ Texting)

EZ Texting Costs

Package Features Texts Included Cost
  • Unlimited incoming messages, contacts, keywords and two-way texting
  • AI Compose
  • Team inbox with AI Reply
  • QR codes, signup forms
  • Shutterstock images and image editing tool
  • CRM-Lite
  • Local EZ Textable Number
500 $20 per month
Boost Everything in the Launch package but with Local EZ High-Volume Number 500 $60 per month
Scale Everything in the Launch package but with Local EZ High-Volume, High-Speed Number 500 $100 per month
Enterprise Everything in the Launch package but with Dedicated Short Code 200,000 $3,000 per month

EZ Texting Pros

  • EZ Texting’s valuable advanced features include web signup forms, an open API and a link shortener.
  • The native Shutterstock integration is one-of-a-kind for businesses looking to use multimedia messages in their marketing.
  • The messaging history view accessible in the inbox is clearer and feels more familiar than with other platforms.

EZ Texting Cons

  • EZ Texting is among the most expensive services we reviewed for the number of messages you get.
  • The vendor’s sales representatives will likely try to upsell you.
  • There is no phone support.

Trustpilot Rating: After more than 100 reviews, EZ Texting has a TrustScore of 3.8 stars out of five. One of the testimonials states, “With the advent of the AI portion, making the messages has been AWESOME!!!”

Read our full EZ Texting review.

SlickText logo
  • Starting Price: $29 per month
  • Key Features: Mobile coupons, text-based contests, Shopify integration
  • Trial Period: Yes, 14 days
Editor's Rating: 8.4/10
Visit Site

Why We Chose SlickText

SlickText is a low-cost, quick-setup text message marketing service with customer loyalty tools we haven’t seen elsewhere. You can use SlickText to run text-to-win contests, offer mobile coupons with unique coupon codes and build a full-fledged loyalty rewards program. The platform is straightforward, letting you run your loyalty program from right where you execute all your text message marketing campaigns. For both your marketing and loyalty initiatives, SlickText abounds with opportunities to schedule your messages in advance. This way, you can reach your customers at exactly the right time.

SlickText contests and giveaways

SlickText enables your business to host text-based contests and giveaways with a simple text-to-enter feature. (Source: SlickText)

SlickText Costs

Package Features Texts Included Cost
The Basic 500 $29
The Step Up Everything in The Basic package and:

  • 4 Textwords
1,000 $49
The Lil Bro Everything in The Basic package and:

  • 6 Textwords
2,000 $79
The Big Bro Everything in The Basic package and:

  • 8 Textwords
  • Automatic workflows
  • One-on-one onboarding
3,600 $139
The Boss Everything in The Big Bro package and:

  • 14 Textwords
5,000 $189
The Albatross Everything in The Big Bro package and:

  • 16 Textwords
10,000 $350
The Whale Everything in The Big Bro package and:

  • 20 Textwords
25.000 $750
The Monstro Everything in The Big Bro package and:

  • 30 Textwords
50,000 $1,1250

SlickText Pros

  • SlickText helps businesses build customer loyalty through its text message marketing tools for contests and discounts.
  • The quick, easy setup is ideal for businesses new to SMS marketing.
  • You can send customers customizable mobile coupons with POS barcode support.

SlickText Cons

  • Access to automated workflows requires a plan costing $139 per month or higher.
  • You might need help from a developer to take advantage of the API and Zapier integrations.
  • The three lowest-cost SlickText plans lack one-on-one onboarding.

Trustpilot Rating: SlickText has a TrustScore of 3 stars out of five based on just two reviews. While one customer was unhappy with the service, the other exclaims, “SlickText platform is very easy to use and their customer service is AMAZING!”

Protexting company logo
  • Starting Price: $39 per month
  • Key Features: Color-coded dashboard, auto-responders, HubSpot integration
  • Free Trial: 14 days
Editor's Rating: 9.1/10
Visit Site

Why We Chose ProTexting

ProTexting couples a color-coded, clutter-free dashboard with user-friendly tools that show you what your customers will see on their phones. These are the two primary reasons we’ve chosen it as the best text message marketing service for ease of use. You can pull up all the most important ProTexting features from the dropdown menus on the left-hand side, which we found a lot easier than opening a tool that houses a bunch of smaller tools and trying to find the right one. The various functions are easy to use, too, especially the messaging suite that shows how your messages will look to customers as you create them.

ProTexting dashboard

The ProTexting dashboard’s visual aesthetics and intuitive navigation make it an easier platform to use than competitors. (Source: ProTexting)

ProTexting Costs

Package Features Text Credits Included Cost
  • Dedicated text code
  • Free incoming messages
  • MMS
  • Unlimited contacts and groups
  • Two-way texting
  • 1 keyword
  • One-hour onboarding session
  • Unlimited email and phone support
12,000 $39
Economy Everything in the Startup package and:

  • 2 keywords
20,400 $63
Standard Everything in the Startup package and:

  • 4 keywords
  • 1 additional user
39,600 $119
Business Everything in the Startup package and:

  • 8 keywords
  • 2 additional users
90,000 $239
Corporate Everything in the Startup package and:

  • 10 keywords
  • 3 additional users
156,000 $399
Corporate Plus Everything in the Startup package and:

  • 15 keywords
  • 3 additional users
300,000 $719
Corporate Extra Everything in the Startup package and:

  • 20 keywords
  • 3 additional users
420,000 $959

ProTexting Pros

  • ProTexting provides straightforward basic features without all the bells and whistles.
  • Users can send videos, images and gifs with text thanks to a HubSpot MMS integration.
  • The platform is so intuitive to navigate and use that you shouldn’t need any help or extra flexibility.

ProTexting Cons

  • ProTexting lacks customization options.
  • The compliance requirements can delay implementation.
  • The service is somewhat limited in scope for its price point.

Trustpilot Rating: ProTexting has a TrustScore of 3.8 stars out of five, but it’s based on only two ratings. There is only one review, which says, “Great service, easy to use. Outstanding customer service and onboarding demos.”

Read our full ProTexting review.

Costs of Text Message Marketing Services

SlickText analytics

Analytics tools, like those provided by SlickText, can help determine whether your text message marketing efforts are paying off. (Source: SlickText)

Pricing for text message marketing services depends on several factors, including the vendor, how many messages you’ll send monthly, how many keywords you need and whether you expect to exceed your monthly limits. Implementation costs and hidden fees beyond what you see in the advertised pricing plans are rare, though some platforms charge extra for certain add-ons.

Most texting plans include a certain number of messages or credits and custom keywords for campaigns. A Short Messaging Service (SMS) text — a standard word-based message — typically costs one credit, while a Multimedia Messaging Service (MMS) text — a message that contains images or video — could cost two or three. Plans start around $20 monthly and can go up to $3,000 per month depending on the package. For example, most low-cost plans include a few hundred text messages per month and one to three custom keywords, whereas a plan that costs thousands per month might allow 200,000 text messages and several dozen keywords.

Some providers, like TextMagic, offer pay-as-you-go plans, which allow you to pay only for message usage, although there may be extra fees to access certain features. Both these and fixed-cost vendors typically provide customer service at no extra cost. Some companies, such as EZ Texting, offer hybrid models where you pay an initial flat fee and then more for each message credit beyond your included amount.

Key TakeawayKey takeaway

Between subscription-based, pay-as-you-go and hybrid plans, there are text message marketing packages and pricing models to suit any business’s marketing budget.

Features of Text Message Marketing Services

Textline platform

A high-quality text messaging platform will have robust address book functionality, like Textline does, for contact management. (Source: Textline)

Text message marketing services are more than a way to send text messages. They are full-scale marketing solutions that help you engage with your audience, track results and improve your customer service.

When you’re looking for a text message marketing platform, it can be challenging to know which of the many features you need — and even what they all do. Here are the features we think are the most valuable for businesses to look for in a service, in alphabetical order.

Analytics and Reports

A metrics component is a vital part of text message marketing. These numbers tell you which campaigns were successful and which ones were not. Analytics can also provide insight into why specific messages performed the way they did.


Automation tools allow you to program messages to send automatically at the same time every day, week or month.

Contact Management

You can’t have a successful text message marketing campaign without a strong base of subscribers to receive them. Contact management features keep your contacts organized, fresh and easy to access.


Personalization goes a long way in customers’ engagement with your messages. Some texting solutions capture customer data, such as the person’s full name, birthday and ZIP code, which opens up new possibilities for your message targeting. For example, you could send a customer deals on their birthday or alert them to your sales in their area to show your appreciation for their repeat business. Other customization options extend to your integrations — for example, SimpleTexting can create free custom integrations for you in-house.

Drip Campaigns

With this feature, you can send automated messages based on conditions you set using if-then commands. Each step of the customer journey can trigger its own message, such as a greeting upon opt-in, a confirmation for each purchase or a request for feedback after a customer service encounter.

Free Incoming Text Messages

The best text message marketing companies offer complimentary incoming text messages. This means you can allow your customers to reply to you without increasing your costs; instead, you only pay for the messages you send.


Some text message solutions integrate with other platforms, such as email marketing programs Mailchimp and Constant Contact. These integrations can significantly increase your productivity and capabilities, letting you automatically import and sync data across all your business software. [Learn more about these email marketing services in our roundup of the best email marketing software and our Constant Contact review.]

Link Shortener

SMS messages typically allow no more than 160 characters. This limit can pose challenges when you need to include links — how can you send a compelling message when half of it is a URL? Some text message marketing platforms offer link shorteners that solve this problem, reducing any link to 15 characters at most.

Message Templates

If you send the same text message frequently, look for a solution that lets you create and save templates so you can send messages faster. You may also prefer a platform that comes with ready-made templates.

Multimedia Messaging (MMS)

Some services allow you to send pictures, videos and audio clips to make your messages stand out and be more engaging.

Mobile Keywords

You can build your contact list with mobile keywords, allowing customers to opt into your messages by texting you a single word. The best solutions allow you to choose custom keywords and track their usage. However, plans require you to pay more if you want additional keywords.

QR Codes

Small businesses often print QR codes on flyers and other physical materials to automate the customer’s text message subscription process. Customers can scan the QR code to load the marketing numbers and keywords into their text messaging apps. This feature is increasingly common but not yet universal among SMS marketing platforms.


The next time you print out ads to hand to people at events, include a QR code for your text message marketing list. This way, potential customers can sign up in just a few seconds — and you can keep engaging them after that. Learn other ways to use QR codes in marketing.


Scheduling text messages in advance can increase your productivity because you won’t have to remember to send texts out manually at certain times. The timing of text messages is important, especially if you have customers in various time zones, so it helps to automate this function.


You can gather customer feedback with polls and surveys sent via text. The best solutions make it easy to gather responses and adjust your campaigns or analytics accordingly. Learn how to send your customers an SMS text survey.


A text-to-landline feature lets you send and receive text messages through your business landline phone number with no changes to your voice service.

Web Signup Forms

Engaging customers via text can start with getting them to subscribe while they’re engaged with your brand in other ways. Web signup forms are a great example. You can embed them on your website or e-commerce store to generate text message marketing leads for people already interested in your business.

Benefits of a Text Message Marketing Service

EZ Texting inboxes

The inboxes offered by services like EZ Texting keep customer communications organized. (Source: EZ Texting)

There are many ways you can use text message marketing to benefit your company. It’s an easy way to communicate directly with your customers, and you learn more about what your audience wants from you based on campaign performance. Here are some of the advantages you can enjoy with text message marketing services.

  • Send exclusive deals and discounts. The promise of special deals and discounts is why many people opt to receive text messages from companies. These texts make it easy for your customers to redeem coupon codes and stay up to date with your company’s news, and they give you an easy way to attract new customers.
  • Offer sneak peeks at new products or services. To drum up excitement for a new product or service, you can text sneak peeks or free trials to your subscribers, keeping your business fresh in their minds.
  • Target past customers with news updates. If you have customers who haven’t done business with you in a while, texting can be a great way to draw them back in. You can send news about company goings-on or updates on your products and services.
  • Send appointment or reservation confirmations. If reservations or appointments are part of your business, this service is a no-brainer. Texting is a faster, easier way to confirm appointments with customers than calling or emailing. It’s also an easy way for customers to reference their appointment information, making them less likely to forget or show up at the wrong time.
  • Provide order updates. If a customer orders something from you, you can send notifications or updates by text rather than email to keep them in the loop. These updates also provide buyers with a direct line of communication with your business should anything go wrong with their order.
  • Reach customers on the platform they use. Think about it — aren’t you always on your phone, and isn’t your email inbox always so clogged you just mass-delete emails? Text message marketing gives you a much more direct path to your customers. [Read related article: Reasons to Try Text Message Marketing for Your Small Business]

How to Choose a Text Message Marketing Service

ProTexting auto reply

Before choosing a text message marketing service, you need to consider which features you want, such as the ability to set up auto-reply messages like ProTexting offers. (Source: ProTexting)

Follow these steps to find the right text message marketing service for your business.

1. Think about what you need.

Do you want to use a text message marketing platform to send customers exclusive offers, or will you use it for appointment reminders? Do you work in an industry with highly specific text message use cases, such as hospitality or healthcare? Answer these questions to give yourself the context you need to determine which text message marketing solutions do and don’t make sense for your business.

2. Identify leading brands (especially for your industry, if applicable).

All of our best picks above for text message marketing and additional recommendations below are from leading companies — some of them within certain sectors. Zingle is designed for hospitality use, for instance, and Tatango is ideal for nonprofit and political use. Add any reputable brands that specialize in your industry to your list of vendor possibilities.

3. Consider whether a broad or narrow use case matters more to you.

Is usability in a healthcare setting more important to you than the ability to expand your texting operations as your business grows? Would you rather have a platform with just the basics or one with advanced tools that are a bit tougher to use? The answers to these questions will further help you determine what to prioritize.

4. Read customer reviews.

Customer reviews, like the Trustpilot testimonials featured above, can give you some of the truest possible insights on a certain platform. They’re a particularly great way to determine what current and past clients think of a brand’s customer service. They can also help you determine whether a system is typically easy to use or a more complicated proposition.


Always read a brand’s customer reviews before signing up for its service. There could be a stark difference between what the vendor advertises on its website and what customers actually experience.

5. Evaluate pricing.

Some text message marketing services, such as Textedly, offer highly affordable monthly plans. Others, such as EZ Texting and Podium, can be quite expensive, though their advanced features may justify their prices. Others still, such as TextMagic, let you pay as you go for ultimate cost flexibility. Consider whether flexible pricing or monthly rates are better for your budget and determine the maximum amount you can afford per month.

6. Sign up for a free trial.

Based on the business needs you identified, the customer reviews you read and the price points you evaluated, narrow down the platforms you’re considering and pick a few to test. Most text message marketing providers offer a free trial, which is the fastest way to see for yourself whether a platform fits your needs. Keep note of when the trial ends and whether you’ll have to start paying the moment it does.

7. Compare your options and sign up for your chosen service.

After your free trials, compare your experience with each software you tried. Then, sign up for one that checks all your boxes, budget included. You can typically reach out to customer support via the live chat tool in the platform’s dashboard to start the formal purchase and implementation process.

Alternative Text Message Marketing Services to Consider

Our recommended services above aren’t the only worthwhile text message marketing platforms on the market. We also researched and evaluated the vendors listed below, all of which have attractive features and tools.


Twilio’s marketing analytics tools are some of the best among the text message marketing providers we reviewed. The “Messaging Insights” interface allows you to dive deeper into your marketing strategies, examining important metrics that should influence your future efforts. We also love that Twilio and Google have partnered to incorporate Google Cloud’s generative AI into Twilio’s customer engagement products. With two pricing models (flat rate or pay-as-you-go), businesses can choose the plan best fits their budget. Get all the details in our full Twilio review.


SimpleTexting sets itself apart from its peers with its customization options. At no extra charge, the vendor’s in-house developers can build you whatever integrations you need, exactly how you want them. You’ll also be paired with a dedicated account manager who can help you develop custom marketing strategies. Plus, the segmentation and automation tools make it easy to customize your marketing campaigns to target the right audience at the right time. See pricing in our comprehensive SimpleTexting review.


Thryv is a text message marketing service that also provides a wide range of business management solutions. Its straightforward yet dynamic platform is capable of automating workflows while driving business growth. An uncomplicated interface puts all of your inbound and outbound messages in one place, integrating across services such as Instagram and Facebook. We were impressed that you can even request payments and reduce unpaid balances through Thryv’s bill pay portal and monitor your online reputation via automatic review requests and new comment notifications. Learn more about Thryv.


Podium is a great platform for improving customer engagement and driving conversions that doubles as a text message marketing software solution, as you can also use it to stay in contact with your customers via text message. Podium is extremely easy to use and learn, so it takes minimal training to get your team up and running. It’s best for small businesses that want straightforward tools for customer relationship management (CRM). Our review of Podium breaks down the three plan options.


If you’re prioritizing customer service quality when deciding between vendors, TextMarks should be one of your top contenders. Customer reviews almost universally praise the company’s customer support agents, and a standout TextMarks customer support feature we haven’t seen elsewhere is the included API support. Alongside the excellent customer service comes a user-friendly, intuitive interface and lead-generation services. The streamlined features and hands-on support make TextMarks a great solution for small businesses. Find out about the software’s top tools in our TextMarks review.


Tatango is one of the best text message marketing services for high-volume messaging, thanks to its impressive performance with mass messages. The vendor offers impactful, real-time SMS marketing perfect for nonprofits, political campaigns and businesses with especially large contact lists, enabling mass texting at breakneck speeds. The software’s clean and straightforward interface facilitates two-way messaging, advanced workflows, message analytics and segmentation for effective engagement. We also appreciate that the platform integrates with several dozen leading email marketing services and highly rated CRM providers, making it simple to share contacts and communicate across platforms.


Zingle is a stellar text message marketing platform for consumer-facing industries. It offers a brand-differentiated messaging portal meant to boost your client satisfaction and online reputation. Zingle’s all-in-one service streamlines the entire customer journey by providing appointment scheduling, automated campaign workflows, messaging analytics and segmentation. You can work to retain current customers and reach new audiences in one easy-to-use interface.


Offering simple and scalable two-way messaging, calling and text marketing for companies across industries, Salesmsg —  one of the few texting platforms we’ve reviewed with built-in voice calling — helps you put your customers first. The cloud-based platform allows you to manage messages and calls from both a web interface and a mobile app, perfect for remote teams on the go. The intuitive dashboard is a one-stop shop for text and phone communications. This is a fantastic pick for businesses sending high volumes of texts and looking to make calls from the same number, providing reliable results in real time.


TextMagic is one of the most trusted text message marketing providers on our list. Because this solution offers mass messaging, two-way texting, segmentation and automation, it’s well-suited for businesses of all types that want a simple yet effective communication tool. Multiple subaccount capabilities allow entire teams to access and manage messaging and you can reach clients in over 200 countries, making this service ideal for multinational organizations in particular. Similar to Twilio, TextMagic has a pay-as-you-go structure, making it a budget-friendly service.

Text Message Marketing FAQs

Businesses should use text message marketing because it’s a great way to connect with customers personally and provide custom marketing. Texting is also faster than other communication methods, allowing you to resolve issues and connect with customers without making them wait long.

Business owners and text message marketers should use text message marketing when they want to share news, order updates, promotions or collect feedback. In terms of specific timing, always abide by standard business communications etiquette. Limit your messaging to business hours (i.e., weekdays from 8 a.m. to 6 p.m.). Be mindful of different time zones where your subscribers live, and avoid sending too many messages at once. For the best results, follow these do’s and don’ts for text message marketing.

Virtually all industries benefit from text message marketing; which benefits the most simply depends on how the service is used. Any business that needs or wants to communicate directly with customers should take advantage of SMS and MMS messaging, as it’s a great way to connect with your consumer base and add a personal touch to your business communications and customer support. Some specific types of companies that can benefit from texting customers are those in the hospitality and service industries, appointment-based businesses and retailers that run frequent sales and special deals.

Yes, text message marketing can be a highly effective way to reach your customers and connect with them on a personal level because most people check their text messages far more often than their email. It is also cost-effective, allowing you to reach a large number of customers for a generally low monthly or annual fee.

You can send bulk text messages by using a text message marketing service that facilitates group texts and mass messaging. While the exact method for sending bulk text messages varies by platform, generally, you must import the list of contacts you want to message, draft a text message to be sent to this contact list and schedule it for the appropriate time.

Businesses can legally send marketing text messages to customers if they follow practices outlined in the Telephone Consumer Protection Act (TCPA) and the CAN-SPAM Act. Enforced by the Federal Communications Commission, these laws prevent businesses from sending marketing messages to consumers who don’t want to receive them. Businesses can be fined up to $1,500 per willful violation if they don’t adhere to laws like TCPA. [Learn how to avoid sending spam text messages to customers.]

The TCPA requires companies to get express written consent to send text messages to any customer. The best way to obtain consent is by spelling out your communication terms in a clear and conspicuous manner on a form or advertisement and giving the customer the opportunity to provide their phone number (either directly on the form or by texting a number listed on your ad) with the intention of giving permission to be contacted by your company.

Generally speaking, 98 percent of SMS messages are opened, according to SlickText. This is great news for small businesses’ text message marketing strategies, as this data suggests a high success rate. Even better, Podium found that 74 percent of consumers prefer text message marketing offers to online ads.

The best way to track the results of text message marketing campaigns is to use the analytics built into your text message marketing portal. The best software will automatically track deliverability, open rates, click-throughs and other metrics. This data can tell you how successful your campaign was.

One of the biggest risks associated with text message marketing campaigns is the possibility recipients will consider your messages spam. With the rise in deceptive SMS schemes, some consumers may view your texts skeptically, negatively impacting your business’s perception or leading to a loss in customers. Therefore, it’s vital to ensure you have the recipient’s explicit consent before sending any promotional content. Additionally, every message you send should adhere to data privacy norms and e-commerce rules, which mandate that the sender’s identity is evident and the message is unmistakably identified as a commercial communication.

You should read up on the TCPA and CAN-SPAM Act to make sure you understand text messaging compliance, but here are some quick tips: To ensure your messages are compliant with regulations, have clear program details listed at opt-in, as well as a simple opt-out process, like texting “STOP” to unsubscribe. Before sending any messages, obtain prior express written permission as well as confirmation of opt-in. Lastly, don’t send messages before 8 a.m. or after 9 p.m.

SMS text messages are a secure form of communication when sent from a text message marketing platform, as these systems include safeguards to protect businesses and their customers’ data. Standard SMS text messages sent outside of these platforms are not end-to-end encrypted and are only subject to weak encryption by mobile carriers.

What To Expect In Text Message Marketing in 2024

As text message marketing continues to grow in 2024, it’s more important than ever for businesses to take advantage of this effective form of marketing and the ways in which it is evolving as technology advances.

With artificial intelligence in the spotlight this year, we expect an increasing number of businesses to add AI-driven automation and personalization tools into their marketing plans in 2024. We suggest companies leverage AI by adopting the automation features that many text message marketing vendors like Textedly are now providing. These tools can make messaging tasks more efficient, meeting business demands to do more faster.

To further streamline operations, we also predict an increase in interoperability. We expect more vendors to invest in native integrations that can seamlessly connect business software. That way, companies can sync their related services, like text message marketing, email marketing software and POS systems. This connectivity will give business owners and leaders greater insights into company performance and fuel strategic decisions regarding modern digital marketing.

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Max Freedman, Business Operations Insider and Senior Analyst
Max Freedman has spent nearly a decade providing entrepreneurs and business operators with actionable advice they can use to launch and grow their businesses. Max has direct experience helping run a small business, performs hands-on reviews and has real-world experience with the categories he covers, such as accounting software and digital payroll solutions, as well as leading small business lenders and employee retirement providers. Max has written hundreds of articles for Business News Daily on a range of valuable topics, including small business funding, time and attendance, marketing and human resources.
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