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The Best Text Message Marketing Services of 2020

Kiely Kuligowski, Writer
Updated: July 29, 2020

Update: This page has been updated with new answers to frequently asked questions about text message marketing.

According to the Pew Research Center, 92% of adult Americans have a cell phone capable of receiving text messages. As time spent on phones continues to increase, it's no surprise that businesses are looking to implement the occasional text message campaign. There are dozens of quality solutions on the market, but a few stand out, especially for small businesses looking to please subscribers.

Best Picks

After evaluating 20 reputable text message marketing solutions, these are our picks.

Featured Sponsor

Featured Sponsor
Key Features: Custom keywords, free incoming text messages, contact management tools and reporting analytics.

Best Pricing Options

Best Pricing Options
Key Features: Eight different pricing tiers, analytics, autoresponders and templates.

Best Overall

Best Overall
Key Features: Analytics, contact management, advanced tools like drip campaigns and a user-friendly dashboard.

Easiest to Use

Easiest to Use
Key Features: Nine different pricing plans, a detailed assortment of features and thorough videos explaining how to use the platform.

Textedly

Featured Sponsor

Summary

Textedly offers a range of helpful text message marketing tools for businesses of all sizes. It has a user-friendly dashboard plus several valuable features like custom keywords, free incoming text messages, contact management tools and a robust reporting suite. Textedly includes autoresponders that provide automated replies to contacts when they subscribe to your messages, as well as multimedia messaging for images and videos. With Textedly, you can schedule campaigns in advance using an intuitive calendar feature; the calendar can schedule a single text message or a group of messages to be sent out at any time.

Textedly offers eight different pricing tiers for companies of various sizes and service level requirements. It operates on a month-to-month subscription basis, although you can pay annually for access to 20% more text messages per month. Textedly comes with a 14-day free trial during which you can set up one custom keyword. Paid plans start at $25 per month for 2,000 text messages with two custom keywords. The highest tier plan costs $550 per month and includes 50,000 text messages.Textedly is an effective tool with flexible options for any type or size of business.
Read our full review of Textedly

SimpleTexting

Best Pricing Options

Summary

SimpleTexting offers a variety of quality product features, but the pricing plan is what makes the company an enticing option for small businesses. The company offers extremely flexible pricing, which is advantageous for businesses of all sizes. SimpleTexting won't charge you an unreasonable amount of money for a service you may use sparingly, as the pricing is determined through a credit system.

A standard SMS text message costs one credit, while an MMS message costs three credits. The least expensive plan costs $25 per month and gives businesses 500 credits. The most expensive plan offers 50,000 credits for the price of $625 per month. Additional charges for going over your monthly credit limit apply, and those vary by plan.

The wide range of pricing options makes SimpleTexting a good option for businesses of varying sizes.

February 2020: SimpleTexting's latest platform update now allows users to send messages with over 1,600 characters, as well as MMS-supported rich media, such as photos and video, which can drive up to 25% more clicks. SimpleTexting also added desktop push notifications for incoming messages.
Read our full review of SimpleTexting

EZ Texting

Best Overall

Summary

EZ Texting stands out among its peers for a variety of reasons, including fair pricing and a fantastic selection of tools. The company offers eight different pricing plans, which makes it a company that can provide affordable services to businesses of all sizes. The pricing flexibility and variability is one of EZ Texting's best perks. The cheapest plan starts at 5 cents per message and $25 per keyword. The other plans offer monthly rates, with the most expensive plan costing $2,000 a month.

A user-friendly interface and an assortment of features also make EZ Texting our selection as the best overall text message marketing solution for businesses. Its user interface is intuitive and won't take long to learn, which is an important consideration when deciding on a text message marketing service.

Customization aspects are also a positive, as it's easy to make your recipients feel special by easily sending them personalized messages. EZ Texting makes text message marketing feel more like a genuine interaction compared to other text message marketing services.

March 2020: EZ Texting has introduced two new features: an iOS app that enables users to communicate with customers in real time and direct two-way business text messaging, which allows EZ Texting users to convert their existing phone numbers to send and receive text messages.

April 2020: EZ Texting is offering its services free to municipalities, government organizations and schools to enable them to send COVID-19-related text updates. The use of the service is free to any organization with either a .gov or .edu domain. Qualifying organizations receive 100,000 outgoing messages, one keyword, and the use of a common-use short code.
Read our full review of EZ Texting

SlickText

Easiest to Use

Summary

Small businesses don't want to spend weeks learning how to operate their text message marketing service. With SlickText, businesses can quickly go from having little to no experience with text message marketing to being quite adept. The user interface is intuitive, but it's the detailed explanations on the platform that stand out the most.

The company's website includes videos explaining how to create an account, how to reserve a keyword and how to set up autoreply. These explanations are detailed enough for even the most inexperienced text messaging marketers to understand. They're also readily available if you forget how a function works. Additionally, SlickText does a good job of being available to help answer your questions. You can reach a company representative via their toll-free phone number, email or live chat.
Read our full review of SlickText

Frequently Asked Questions

Why should businesses use text message marketing?

Text message marketing is a great way to connect with your customers on a personal level and provide customized messaging. Texting is also quicker than other communication methods, and you can resolve issues and connect with customers without a wait.

When should businesses use text message marketing?

The guidelines for when you should text your customers follow general business communication etiquette: Confine your messaging to business hours (i.e., weekdays from 8 a.m. to 6 p.m.), and avoid sending too many messages at once.

What industries benefit the most from text message marketing?

Any business that needs or wants to communicate directly with customers can benefit from text message marketing. It's a great way to connect with your consumer base, and it can add a personal touch to your business communications and customer support.

Is text message marketing effective?

Text message marketing can be a highly effective way to reach your customers and connect with them on a personal level. It is also cost-effective, allowing you to reach a large number of customers for a generally low monthly or annual fee.

How can you send bulk text messages?

While the exact method for sending bulk text messages depends on which provider you choose, the general process is to select the group or list of contacts you wish to send the message to by importing contacts or selecting a premade list, then drafting and sending your message.

What to Expect in 2020

Expect continued growth for text message marketing, but it's important to understand where the service falls in line with your other marketing channels. Some customers feel more comfortable with email marketing or social media marketing. Those forms of marketing require a potential customer to go somewhere – either to their email inbox or a social media platform. Text messages show up without the customer navigating anywhere, which can be both beneficial and harmful for businesses.

Your business should monitor regulations governing text message marketing and ensure that you only send messages once you receive opt-in approval. With the number of people using their phones in 2020, it's not a stretch to think that text message marketing will continue to increase in popularity, but it still needs to be done properly, and legally, to be effective.

Companies like Ralph Lauren are learning the hard way that poorly run text message marketing campaigns can lead to legal trouble. The company recently wrapped up a dispute for sending a customer 188 texts. The customer claims he consented to six texts per month, but the company would routinely send more messages than he opted into receiving on a monthly basis. He also said that the company failed to send opt-out messages for roughly 80% of the texts they sent. The key takeaway is to have, and follow, specific agreements with a customer. It's one thing to receive an opt-in confirmation for a few messages, it's another to send dozens of texts without the customer's consent.

Companies that provide personalized and genuine text messages are likely to experience success with the marketing channel in coming years. The most successful businesses will also follow legal restrictions regarding text message marketing.

May 2020: New data shows that businesses are seeing a boost in their text message marketing campaigns. The Wall Street Journal reports on data from Attentive Mobile Inc. that shows the average daily number of people signing up for texts from Attentive clients between March 30 and April 12 was 53% higher than the average for both January and February. This could be a trend that continues to hold as in-person interactions are expected to continue to be limited in many states for the foreseeable future.

Our Methodology

To determine the top text message marketing solutions, we spent dozens of hours researching the options. Here is an explanation of our selection process.

Locating the Best Services

We started with over 20 reputable companies offering text message marketing services. We found these companies based on detailed internet research and online customer reviews.

Choosing the Best Services

We eliminated vendors that didn't offer drip campaigns, automation and customization. We also eliminated companies with old websites or user dashboards that we believed would be overly confusing for businesses, especially smaller firms. We looked for businesses that could deliver effective text campaigns for businesses in different industries.

Researching Each Service

Once we narrowed our list, we took a deep dive into the features, customer reviews and pricing of each service. It was imperative that the platform's interface was user friendly and that the service offered flexible pricing so that small business can take advantage of text message marketing. We signed up for free trials and contacted a few of the top companies on our list, posing as small business owners. This gave us a more authentic feel for the customer service teams of each business.

Analyzing Each Service

We selected EZ Texting, SlickText and SimpleTexting as the best text messaging services available to small businesses. We analyzed key features, pricing and customer service when making our best pick selections.

Full List of Services

The following services are some of the best text message marketing solutions that are available.

Avochato - Avochato is a comprehensive text message marketing service that offers a variety of tools to help businesses send successful text message campaigns. https://www.avochato.com

Cheapest Texting - Cheapest Texting lets you get the word out about your business to clients, customers and others via SMS messages. The company offers four pricing plans, including its Starter plan that allows you to test out the service for 14 days (sending up to 100 messages) free of charge. https://www.cheapesttexting.com

EZ Texting - EZ Texting is an excellent service to help you control your text message marketing campaigns. Its many tools and resources are easy to find and use in the software's dashboard. It's our choice for best text message marketing service overall – it has flexible packages, an easy-to-use dashboard and a variety of advanced tools. https://www.eztexting.com

Gleantap - Features of Gleantap's text message marketing services include automated text campaigns, autoreplies, personalized messages, link tracking and more. https://gleantap.com

Heymarket - Heymarket is a mobile and web-based application designed to help businesses create and carry out marketing campaigns through SMS and MMS (iOS and Android) and Facebook Messenger. Each subscription includes a shared inbox (text and Facebook); templates; integration with G Suite, Facebook, and Slack; and website widgets that text-enable your business's website. It offers a 15-day free trial. https://www.heymarket.com

Mobile Text Alerts - Mobile Text Alerts allows your business to craft and deliver text messages in as little as 30 seconds. The control panel used to manage subscribers is reasonably user friendly. The variety of pricing plans is one of the best perks of using this service. The company offers over seven different plans. https://mobile-text-alerts.com

Mobiniti - Mobiniti is a text message marketing service to help you build two-way communication with your customers with a simple and affordable platform. http://www.mobiniti.com

Mozeo - Mozeo is a good choice for businesses that need basic text message marketing capabilities for a low price on an easy-to-use platform. https://www.mozeo.com/services-pricing.php

ProTexting - ProTexting lets you run automated campaigns and send multimedia SMS messages to connect with customers. https://www.protexting.com

SimpleTexting - SimpleTexting is a straightforward SMS service that connects you to your customers. It offers helpful tools, an easy-to-use dashboard and flexible plans. https://simpletexting.com

SlickText - SlickText offers multiple options for your text message marketing campaigns. It establishes two-way communication with your consumers and offers packages to meet the needs of small business owners. https://www.slicktext.com

SUMOTEXT - SUMOTEXT is a top text message marketing service that performs well in many types of campaigns. http://sumotext.com

Text Magic - TextMagic is a bulk SMS text message marketing service. Pricing varies substantially based on which country the texts are being sent in. https://www.textmagic.com

Textedly - Textedly offers text messages services with an assortment of features like scheduled messages, mass group texting, built-in link sharing and automatic text replies. Pricing varies depending on the package you select, but the starter package provides a free, 14-day trial. https://www.textedly.com

Trumpia - Trumpia is an SMS marketing and mass text messaging service. With Trumpia, you can send messages by SMS, MMS, email, social media and voice through one convenient platform. https://trumpia.com

TXT 180 - TXT180 is a straightforward SMS marketing platform with good texting service. https://www.txt180.com

Wire2Air - Wire2Air lets you add unlimited contacts and groups in its online texting platform. http://wire2air.com/sms_messaging.asp

Best Picks

Services

Textedly

Textedly offers text messages services with an assortment of features like scheduled messages, mass group texting, built-in link sharing and automatic text replies. Pricing varies depending on the package you select, but the starter package provides a free,14-day trial.

SimpleTexting

SimpleTexting is a straightforward SMS service that connects you to your customers. It offers helpful tools, an easy-to-use dashboard and flexible plans.

EZ Texting

EZ Texting is an excellent service to help you control your text message marketing campaigns. Its many tools and resources are easy to find and use in the software's dashboard. It's our choice for best text message marketing service overall because it has flexible packages, an easy-to-use dashboard and a variety of advanced tools.

SlickText

SlickText offers multiple options for your text message marketing campaigns. It establishes two-way communication with your consumers and offers packages to meet the needs of small business owners.
Kiely Kuligowski
Kiely Kuligowski, Writer

Kiely is a staff writer based in New York City. She worked as a marketing copywriter after graduating with her bachelor’s in English from Miami University (OH) and is now embracing her hipster side as a new resident of Brooklyn. You can reach her on Twitter or by email.