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Constant Contact Email Marketing Review

Nicole Fallon
Nicole Fallon
  • Constant Contact is an effective tool that helps streamline, automate and analyze the results of email campaigns.
  • Choosing an email marketing service involves examining the user interface, the number of emails available to send and the pricing plans.
  • We chose Constant Contact as the best email marketing solution for small businesses because of its fair price and robust features.
  • This review is for small business owners who are considering Constant Contact for their email marketing service.

Small businesses need an effective email marketing solution that doesn’t break the bank. That means offering a wide breadth of features and unlimited services even at lower pricing tiers, enabling small businesses to run the email campaigns they need to grow. With Constant Contact, you can send an unlimited number of emails, and the pricing is based on the number of subscribers on your contact list. The email editor is very simple to use, and when we sent emails with Constant Contact, they went to the right inboxes. Constant Contact also integrates with a number of applications and provides sophisticated campaign reporting. For these reasons, we chose it as our best pick for small businesses.

Constant Contact Email Marketing

Constant Contact Email Marketing

The Verdict

Constant Contact is our pick for the best email marketing service for small businesses. It has everything a small business needs to create effective campaigns, including affordable plans and easy-to-use tools.

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Constant Contact Editor's Score: 95/100

Pricing/value 94
Features 96
Customizations, add-ons and integrations 92
Ease of use 99
Customer support 93

Why Constant Contact Is the Best for Small Businesses

Constant Contact combines affordable pricing with helpful email automation software to create an effective email marketing tool for small businesses that are eager to scale. The easy-to-use interface and quick sign-up enable marketers to create and launch an email campaign in under 10 minutes.

Constant Contact
Constant Contact provides an ideal blend of usability, functionality and affordability for small businesses that are looking to explore email marketing.

Did you know?Did you know? Once an email is sent, you can immediately view reports from the email campaign.

Pros

  • Constant Contact is an easy-to-use, risk-free service for small businesses.
  • It has a large array of features for an affordable price.
  • Constant Contact's customer service is helpful via both live online chat and phone.

Cons

  • Constant Contact does not offer a free plan. 
  • The A/B testing function is only for email subject lines.

TipTip: For a more thorough A/B testing tool, read our review of Benchmark's email marketing software.

Usability

Constant Contact is one of the easiest-to-use email marketing services we reviewed, and the email editor is outstanding. Even if you have never designed an email, the editor automatically scrubs your website to find your logo, colors and social media profiles. Once it has this information, you can easily customize templates to create an appealing email. There are dozens of templates to pick from, and we liked that we could save our favorite templates to quickly reuse them when creating a new email. 

Constant Contact integrates with several other services, such as Excel, Salesforce, Outlook and list-building tools, allowing you to sync contacts and other data easily and so much more. Constant Contact allows users to integrate with Vimeo. This strategic partnership allows email marketers to create, host and manage video within the Constant Contact platform. Users can create videos, embed GIFs, capture and sync leads, and measure video performance on any given campaign.

Additionally, Constant Contact's automated service lets you send automatic emails triggered by customer actions, so you'll have a response in place when consumers are interested in your products or services.

Key TakeawayKey takeaway: You can integrate Constant Contact with Salesforce, Outlook, Vimeo, Excel and other platforms to optimize your email marketing campaigns.

Features

Constant Contact has an array of tools that make it easy to create eye-catching, appealing email marketing campaigns. Here's what we liked about Constant Contact:

A/B split testing See which email performs the best, to improve open rates.
Autoresponders Automatically send emails on specific days, such as birthdays, or to new subscribers.
Deliverability Ensure your emails always end up in the right inboxes.
Email editor Customize emails with a comprehensive email editor.
Email templates Choose from dozens of email templates to find the right one for your email campaign.
List management Create lists to categorize and send to specific contacts depending on the email.
Reporting Keep track of analytics with Constant Contact's reporting feature.

A/B Split Testing

With Constant Contact's A/B testing feature, you create two subject lines that are sent to different portions of your contact list. The software determines the better-performing subject line and automatically sends the winner to the rest of your audience. This feature is common among the email marketing services we reviewed.

Autoresponders

With Constant Contact's autoresponders, we created a series of personalized, automated emails. These emails are sent automatically based on certain triggers. You can automate emails such as welcome messages to new subscribers, and birthday and anniversary emails to your existing customers.

Deliverability

Constant Contact boasts a 97% deliverability rate. The company also offers resources on email practices and phrases that may trigger spam filters.

Email Editor

We found the email editor extremely intuitive. When you click Create Email, you can choose to add your website. If you do, Constant Contact scrubs your website to find your brand's colors, logo and social media accounts, and then adds them to the email. Next, you pick a template and edit it using the drag-and-drop tools. When you enter the email editor for the first time, a video shows you how to use it. The emails we sent hit the right inboxes, not spam or promotions folders.

Constant Contact
Constant Contact has easy-to-use, drag-and-drop tools to help users create emails quickly.

Email Templates

Constant Contact has dozens of templates in its library. Each template is reusable and built for both desktop and mobile. Once you pick a template, you can customize it with your own images as well as your brand's colors, logos and fonts.

Constant Contact
The platform provides over 100 templates for users to choose from and customize

List Management

With Constant Contact, you can upload your existing contacts with Excel, Outlook and Salesforce. When you upload new email contacts, you can use tags to categorize them, such as "VIP donor" and "prospect." Other email marketing services offer this feature as well, but Constant Contact makes it especially easy to use this tool by automatically removing duplicates and unsubscribed contacts for you, so you don't have to manage your lists manually.

Reporting

Once you send emails, you can immediately view reports from the campaign. Statistics include open rates, click rates, the number of emails sent, bounces, successful deliveries, unsubscribes, spam reports and did not opens. You can also view what links are clicked, social media statistics and poll responses. In this dashboard, you have the option to resend an email.

Pricing

Constant Contact
Constant Contact's pricing begins at $20 a month.

Constant Contact has two email marketing plans, Email and Email Plus, that can fit into the budgets of most small businesses. Both plans have everything you need to create professional email campaigns. With each plan, you can send unlimited emails. Each plan comes with customizable templates, contact management and list-building tools, pop-up forms, tracking and reporting features, an image library and a mobile app.

The prices for both plans are based on list size. If you prepay for six months, you receive a 10% discount; if you prepay for 12 months, you get a 15% discount. Additional discounts are available for nonprofits, and special plans are offered for franchises and associations.

  • Email plan: Prices for the Email plan start at $20 per month for up to 500 subscribers and $65 per month for up to 5,000 contacts. The most expensive package is $335, which supports 50,000 contacts.
  • Email Plus plan: Email Plus adds dynamic sign-up forms, 2GB of file storage, access for up to 10 users, email automation, event marketing, online donations, surveys and coupons. The cheapest package for the Email Plus plan is $45 per month, and you can send emails to up to 500 contacts. For 2,500 contacts, the cost is $70 per month. The most expensive package is $335 for 50,000 contacts.

If you have more than 50,000 subscribers, you need to reach out to Constant Contact for a price quote. If your contact list changes from one billing cycle to the next, Constant Contact will automatically adjust your fee.

Constant Contact offers a 60-day free trial, which comes with all of Constant Contact's tools, including templates, images, an email editor, contact management, reporting and live support. However, with the free trial, you're capped at 100 contacts.

Did you know?Did you know? Each Constant Contact plan comes with a 60-day free trial.

Setup

To begin, sign up for the 60-day free trial, which is available with every plan. There's no need to provide any credit card information; just enter your name, company name, email and phone number. Once you have your account, you can create your first email campaign by clicking "Create an email." 

From there, choose an email template and create content using fonts, media and colors. Once you've finished your email, you're ready to create a mailing list and send the email. When we used Constant Contact's email editor, we created and sent an email in less than 10 minutes.

Customer Service

Constant Contact has a variety of resources to help you. Along with its extensive knowledgebase and videos, it offers chat and phone support, as well as free webinars and blogs. 

Constant Contact's phone lines are open Monday through Saturday at various times depending on the department. The chat features are available Monday through Friday. When we reached out, Constant Contact's representative was helpful, didn't try to push us and answered all of our questions.

Drawbacks

One potential drawback of Constant Contact is that, although it has a 60-day free trial, it does not offer a free plan. Many other email marketing services, by contrast, provide a free version of their software, often with limited capabilities. For a free option, read our review of Mailchimp. Another downside is that Constant Contact's A/B testing feature only lets you test subject lines, which can limit insight into your email campaigns' effectiveness. The best email marketing services let you compare multiple variables, such as different designs, with your A/B tests. 

Methodology

To identify the best email marketing services, we compiled a list of popular platforms based on online research and carefully examined each service's online reputation. We spent several weeks researching each email marketing service by investigating its offerings, watching tutorials and how-to videos, testing the software (when possible) and reading user reviews. We also evaluated each service's pricing structure and customer support by posing as a business owner to contact each finalist. When selecting our best pick for small businesses, we looked for software that was user-friendly, features for small business owners who were new to email marketing, and affordable pricing.

What Is Email Marketing?

Email marketing is a highly effective direct marketing strategy that allows businesses to send targeted emails, communicate directly with customers and improve brand engagement. The top email marketing platforms allow you to create visually engaging emails, build and segment robust contact lists, and track subscriber behavior to see which campaigns are the most effective. 

FAQs

What is Constant Contact best for?

Constant Contact is an email marketing software that primarily helps businesses create branded emails, websites, online stores and more in one online marketing platform.

Does Constant Contact offer a free version?

No, Constant Contact does not offer a free version. However, there is a 60-day free trial.

How much does Constant Contact cost monthly?

Constant Contact's email plans start at $20 a month. The monthly costs depend on the size of your contact list. Tiered pricing and discounts are also available.

Overall Value

We recommend Constant Contact for:

  • Small to midsize businesses that are looking for an affordable marketing solution.
  • Businesses that want to try a new email marketing service risk-free.
  • Businesses that want to integrate their email marketing with other e-commerce or social media platforms.

We don't recommend Constant Contact for:

  • Businesses with over 50,000 email contacts.
  • Businesses that need a free plan.

Image Credit: anyaberkut / Getty Images
Constant Contact Email Marketing

Constant Contact Email Marketing

The Verdict

Constant Contact is our pick for the best email marketing service for small businesses. It has everything a small business needs to create effective campaigns, including affordable plans and easy-to-use tools.

Visit Site
Nicole Fallon
Nicole Fallon
business.com Member
Nicole Fallon has written hundreds of B2B-focused articles on topics such as marketing, business technology, leadership, and HR/organizational management. In addition to covering small business trends and software reviews, Nicole runs a digital marketing agency, where she and her team create high-quality content for a wide range of B2B and B2C brands.