Best Email Marketing Software and Services

Your email marketing campaigns can’t succeed if they’re not successfully delivered, and Campaign Monitor gives you the tools needed to keep your deliverability rate exceptionally high.

We especially like Campaign Monitor’s “smart segments” feature, which helps organize your contact list to create hyper-personalized customer segments that support the delivery of personalized content. Smart segments help to encourage high engagement rates, which serve to keep your domain healthy and support a positive sender reputation. This is critical for supporting a high deliverability rate over time.

Creating new segments for your contact list is easy. Simply fill out the fields to target your contacts by key demographic points — you can even add more as needed. (Source: Campaign Monitor)

Campaign Monitor also includes helpful quality assurance tools that can protect your sender reputation and deliverability. For example, we found its Link Review tool especially useful; Link Review automatically scans emails for broken or outdated links so you can fix them before a send. This is especially helpful when reusing a template that may include links that are no longer valid.

Finally, we found Campaign Monitor’s engagement analytics helpful for supporting thoughtful contact list management. When building an email audience, more subscribers aren’t always better — you want engaged subscribers who are enthusiastic about interacting with your content. Campaign Monitor’s engagement metrics make it easy to see who’s engaging with your email campaigns and who’s not, helping you refine your list on a regular basis to ensure high engagement and sustained deliverability rates.

Campaign Monitor’s pricing fluctuates based on the number of email contacts in your audience. It includes basic features in a free trial for 30 days, after which time you’ll have to upgrade to one of three pricing tiers.

As the size of your audience increases, so does the cost of each plan. For example, once you reach 501 contacts, you’ll pay $44 per month for the Lite plan, $69 per month for Essentials and $169 per month for Premier.

Customers with 50,000 contacts will pay $369 per month for Lite, $599 per month for Essentials and $999 per month for Premier. If your email audience exceeds 50,000 contacts, you’ll need to contact Campaign Monitor for a custom quote.

Campaign Monitor scored a respectable 3.8 out of 5 stars on Trustpilot across 193 reviews. Users praised Campaign Monitor’s link review feature and intuitive user interface. There were mixed reviews about the quality of customer service, however.

One Trustpilot user said: “Sent out an email campaign late Friday afternoon with one link that didn’t work. CampaignMonitor were able to quickly change the link destination so that those that opened the email going forward would be sent to the right place. Saved me from having to send a dreaded ‘Sorry that email contained a broken link’ follow-up!”

We chose Campaigner as the best email marketing software for larger businesses because it offers high-volume contact lists at each pricing tier, as well as six times the number of total contacts in monthly email sends. For larger businesses that conduct email marketing at scale, this is an absolute must. And while Campaigner’s starting price of $59 per month is more expensive than some of the other platforms we reviewed, even the Starter plan offers useful features for larger operations, including dynamic email content, automated workflows and purchase behavior analytics at higher-priced tiers.

Despite these advanced features, we found Campaigner relatively easy to learn and use, requiring minimal training for new users. It offers a lot of drag-and-drop functionality across its tools, making it intuitive to build aesthetically pleasing emails or automated workflows and triggered email sequences. We also liked that Campaigner offers an add-on Reputation Defender tool, which is designed to keep your emails out of spam filters and boost engagement and deliverability rates.

Campaigner offers hundreds of customizable email templates in its drag-and-drop builder so you can create stunning email marketing campaigns, even if you have limited design experience. Source: Campaigner

Campaigner offers four transparent pricing tiers. Higher-priced tiers include more advanced features, as well as larger contact list and monthly email send maximums. The E-commerce plan is specific to digital retail businesses that need particular features like abandoned cart emails and an Adobe Commerce (formerly Magento) integration.

For companies that want to coordinate their email and text message marketing efforts, Campaigner also offers the same three pricing tiers (Starter, Essential, Advanced) with an add-on SMS bundle for an additional $45 per month. The bundle includes a free phone number and offers:

• 1,000 SMS messages per month.
• Recurring SMS campaigns.
• Personalization.
• Segmentation and geolocation targeting.
• No charge for long code numbers.

Campaigner’s users have mixed reviews about the software, with a 3.6 out of 5 average rating on G2 and a 3.7 out of 5 on Trustpilot. Users who have left positive reviews praise its ease of use, friendly customer support and reporting capabilities. However, reviewers have noted an initial learning curve and email deliverability issues, with some saying their campaigns “often end up in spam” folders.

Klaviyo stands out in the crowded field of marketing tools by enabling businesses to deliver targeted messaging across multiple channels: email, SMS, and push notifications. What sets it apart is its data-first approach, which is particularly valuable for businesses seeking to implement data-driven marketing strategies.

One of Klaviyo’s key strengths lies in its AI-powered features. The platform offers predictive analytics, personalized product feeds, and industry-specific benchmarks. These tools allow you to create highly targeted, data-driven campaigns that significantly boost customer engagement and, ultimately, revenue.

Perhaps most importantly for new and very small businesses, Klaviyo is designed with user-friendliness in mind. It integrates seamlessly with over 350 third-party applications, requiring no coding expertise. This ease of use allows you to harness the power of advanced marketing technology without needing extensive technical knowledge.

Klaviyo features a clean, easy-to-read dashboard that shows alerts and notifications alongside the KPIs you want to track. (Source: Klaviyo)

Klaviyo is a trusted solution for many customers, which earned it a TrustRadius score of 9.0 stars out of 10 and a G2 score of 4.6 stars out of 5. Customers often praise Klaviyo’s email content templates and automation tools. There are also frequent mentions of the platform’s integration and segmentation capabilities. Customer support responsiveness is a common source of complaints, and some users found the advanced tools difficult to navigate.

We chose Hubspot as the best email marketing software for bundled marketing because its plans include tools for advertising, social media marketing, SEO content, mobile optimization and website traffic analytics. When testing the software, we found it to be ideal for businesses that want a comprehensive marketing platform that goes well beyond just email. We recommend it for startups that plan to scale quickly and mid-sized or large businesses with sophisticated marketing departments. Small businesses can still use Hubspot with the free and Starter plan, which offer a strong slate of features without being overwhelming.

Like all of the best email marketing solutions, HubSpot allows you to easily create effective email campaigns from a series of professionally designed drag-and-drop templates. We like that HubSpot emails can be automatically personalized based on an email subscriber’s stage in the customer journey, list membership, or any information in their contact records, so you can deliver the most relevant campaigns based on that individual user’s behaviors and preferences.

Although Hubspot provides comprehensive software, its reporting is straightforward and easily digestible. We liked the helpful data visualizations and the color coding that makes it understandable at a glance. Source: Hubspot

Hubspot includes a free plan and four paid tiers, separated by plans “for individuals and small teams” and plans “for businesses and enterprises.” New and very small businesses can rely on the plans for individuals and small teams to get the core marketing tools they need to get started, but businesses looking for a scalable solution may want to get the higher-paid tiers.

Hubspot received a 2.6 out of 5 from customers who reviewed the platform on Trustpilot. Complaints generally revolve around difficulty canceling service and hidden fees. However, those who praised the service said it provided a more user-friendly experience compared to other platforms and that training for the marketing hub was helpful to new users.

Small business owners on a budget need email marketing software that can scale with their needs and contact lists as they grow. Based on our research, Constant Contact truly checks this box, making it our choice as the best for small businesses.

When testing the software, we found the platform delivers the perfect blend of affordability, scalability and functionality, with everything a small business needs to run basic email marketing campaigns available at the base Lite tier.

Each plan comes with hundreds of customizable templates, contact management and list-building tools, popup forms, tracking and reporting features, an image library,  a mobile app, a self-service knowledgebase, and reliable support available via phone and live chat. Constant Contact also offers an AI Content Generator that effortlessly generates emails and landing page content by utilizing a few keywords, streamlining the content creation process.

We like the level of reporting and advanced features, such as dynamic email content and engagement heat maps, available to higher-tier subscribers. Like many of the email marketing services we reviewed, Constant Contact allows users a 30-day free trial to test out all of its available features, and comes with a 30-day money-back guarantee on any paid plan.

We believe small businesses will appreciate and benefit from Constant Contact’s flexible email allowances and reasonable overage charges. Depending on your pricing tier, you can send emails at a rate of 10, 12 or 24 times your maximum contact list size each month. If you exceed this limit, you don’t have to upgrade to a higher tier — Constant Contact lets you remain on your current plan and charges $0.002 per extra email sent.

Constant Contact is a user-friendly email marketing software that we found incredibly simple to set up and navigate. The drag-and-drop email editor makes it easy to create customized emails with common design elements from scratch, or you can choose from one of the platform’s hundreds of templates. Source: Constant Contact

Constant Contact offers three paid pricing tiers starting at $12 per month. The exact cost is based on the number of contacts you need. It’s worth noting that Constant Contact limits the number of users on its lower-tier plans to one (Lite) or three (Standard), so larger teams will need to purchase the Premium plan for unlimited users.

Users who pay on an annual basis can save up to 15 percent on their monthly costs, and further discounts are available for non-profit organizations. Constant Contact offers a 30-day money-back guarantee on all plans.

While SMS marketing capabilities are only included at the Premium level, Lite and Standard users can opt to add this service for $10 a month (starting price).

Constant Contact received a 4.4 out of 5 from users who reviewed the platform on Trustpilot. Customers often applauded the company’s customer service quality and responsiveness. Some users complained about difficulty canceling service after the free trial and certain functionalities not working as expected, though Constant Contact appeared responsive to these complaints.

We chose monday.com as the best platform for campaign management because it provides the tools needed for businesses to plan email sends, assign related tasks and track projects before the campaign goes live. monday.com offers useful integrations with other email marketing software, including some on our best picks list, to bring together the project management and marketing execution aspects of running a successful campaign. We recommend integrating monday with a dedicated email marketing platform like Mailchimp for best results and treating monday as a project management and support tool.

When testing monday.com, we liked how you can create granular, detailed views of each campaign request and organize each line item by account, priority, goal, audience, send date, reviewer and request status. The platform also makes collaboration easy: Tools like Workdocs allow teams to work together on shared docs in real-time, while visual project management features (such as Gantt charts and Kanban views) keep teams on the same page.

The software also includes helpful workflow automations to cut down on the manual work you have to do when handling requests and updating campaign progress. Examples include sending notifications to the involved parties and automatically updating the status of a request, which can help streamline campaign management.

Monday.com is a flexible project management tool that can be used to support your email marketing campaigns. While the platform can send and receive emails, we recommend pairing it with dedicated email marketing software as well. Source: Monday.com

Below are the starting prices for monday.com plans when you pay annually. Keep in mind that all paid plans require a minimum of three seats.

Monday gets mixed reviews, with an average rating of 3.3 out of 5 from users on Trustpilot and 4.7 out of 5 from Capterra users. Customers were pleased with how easy the system is to learn and use.

However, others felt misled by the unclear pricing and hidden fees. Pricing is listed on the company’s website as “per seat, per month” and includes three seats, which we found a bit strange. However, Monday does list the total monthly cost below this figure as well.

We chose Benchmark as the best email marketing software for ease of use because of how user-friendly the platform is, even for new users. When using the software, we found that Benchmark requires no training, in part thanks to its drag-and-drop functionality that makes it simple to build email content even for users who have never engaged in email marketing before. Benchmark also offers extensive customer support options via multiple channels, so if you do get stuck at all, you can easily get support. We recommend Benchmark for new and very small businesses that want quick and easy software to use that requires virtually no training to get started.

Benchmark Email customers can also use Smart Content, a new copywriting feature, to make drafting excellent email marketing campaigns easier. Smart Content creates new written content for users from scratch. It can also revise existing content by having the user input a few simple items. The feature is designed to save marketers time by drafting copy for e-commerce, B2B, and B2C audiences. It is available in both the free and paid subscriptions of Benchmark Email.

Depending on how many emails you intend to send per month, you may also need to purchase an email plan. Here’s a breakdown of what Benchmark charges for additional email sends.

Benchmark received a 3.8 out of 5 from users who reviewed the company on Trustpilot. Users applauded Benchmark for its intuitive interface and the drag-and-drop functionality that supports straightforward email template creation. However, it’s worth noting the sample size of reviews is rather small, so while negative feedback is lacking there weren’t many customer reviews to consider.

Omnisend is an ideal email marketing platform for e-commerce businesses due to its powerful automation features tailored specifically for online stores. For example, it offers pre-built workflows for common e-commerce scenarios like cart abandonment, post-purchase follow-ups, and customer re-engagement. The platform’s ability to segment contacts based on behavior and purchase history further enhances e-commerce targeting. We especially like that Omnisend offers seamless integrations with popular e-commerce platforms like Shopify, BigCommerce, WooCommerce (WordPress), Wix and Shoplazza. This makes it easy for e-commerce businesses to sync product data, automate marketing efforts and track revenue from marketing campaigns.

Another feature that stood out to us while testing the Omnisend software was its multi-channel marketing capabilities. Unlike traditional email marketing tools, Omnisend integrates email with SMS and push notifications, allowing e-commerce businesses to engage with their customers across multiple touchpoints.

Although this image of Omnisend’s free plan doesn’t have data to display, it gives you a feel for how clean and user-friendly the Omnisend software is. Source: Omnisend

Omnisend offers one free plan, two paid pricing tiers and the option for high-volume pricing. Although paid plans are charged monthly, the number of contacts you have will determine your overall monthly rate. At the time of this review, Omnisend offered a 30 percent discount for the first three months.

Omnisend received a 4.3/5 stars on Trustpilot, which is a higher score than many of the other email marketing platforms we reviewed. Users praise the software for its intuitive interface, seamless e-commerce integrations, and user-friendly automations and workflows. Its 24/7 customer support is another win for many customers. However, it’s worth mentioning that some users had complaints about their accounts being frozen or closed.

GetResponse stands out as the best email marketing platform for AI-powered automation. We like that the platform can create highly personalized email campaigns by analyzing user behavior, predicting the best send times, and automating follow-up emails. This process is enhanced through AI-powered email and subject line generation. GetResponse also offers AI segmentation which automatically groups audiences based on preferences and purchasing behavior. This allows your business to further tailor your email campaigns. We found the software to be intuitive and easy to navigate. However, if you need assistance, GetResponder offers responsive, 24/7 customer support.

GetResponse lets users create marketing automation workflows to increase conversions. Source: GetResponse

GetResponse offers four paid plans with monthly and annual billing, as well as a 30-day free trial. It also offers a free forever plan with limited features, such as one landing page and a maximum of 500 contacts. If you are looking for more robust features, we recommend checking out the paid plans listed below.

GetResponse earned 4.1 out of 5 stars on Trustpilot, largely due to their responsive customer service. Many users experienced immediate satisfaction with the onboarding process, noting that their GetResponse representative was helpful, knowledgeable, and polite. Although many users agree that the software is user-friendly, those who reached out for ongoing support were pleased with the experience.

We chose Freshmarketer as the best email marketing software for marketing integrations because it combines powerful features, seamless multichannel capabilities and robust CRM, e-commerce and app integrations at a cost-effective starting price of just $15 per month, per agent. We were impressed with the slate of features Freshmarketer provides for the price point, and we liked the option to include add-ons to improve the platform’s functionality as your business grows and your marketing needs become more sophisticated.

In our review, we found that Freshmarketer’s intuitive interface makes it highly accessible and user-friendly. Growing marketing teams will appreciate features like real-time customer journeys, predictive segmentation and detailed analytics. The platform also supports multichannel engagement across email, SMS, WhatsApp, chat and social media, so you can reach your target audience wherever they are and convert more leads into customers.

Freshmarketer offers a clean user interface that is easily navigated, even by new users. Source: Freshworks

Freshmarketer’s users generally have a favorable opinion of the software and gave it a 4.2 out of 5-star rating. Reviewers appreciate that it’s a budget-friendly option, especially for small businesses, and several praised it for being a great “all-in-one” marketing solution. However, some users complained about UI lags and that the platform’s most useful paid features can get very expensive. There are also reports of inconsistent experiences with the Freshmarketer customer support team.

We selected Mailchimp as the best email marketing software for beginners thanks to its exceptional user experience and minimal learning curve. Mailchimp offers straightforward tools for building an email contact list, creating email marketing content and tracking performance metrics that we found useful for even first-time email marketers. In our testing, we found Mailchimp to be a great choice for small businesses looking to set a strong foundation for an email marketing strategy, even if they have limited experience with the marketing channel.

Mailchimp also makes it easy for beginners with its AL-powered Email Content Generator. The tool enables customers to create marketing email campaigns with the assistance of GPT AI technology. It can assist in tasks like generating and optimizing content to save time and resources. We also like how it helps marketers create email campaigns based on industry and marketing intent—in addition to infusing brand voice.

Mailchimp is not only easy to use when it comes to creating email content, but also provides helpful reports that show you how well your campaigns are performing at a glance. We especially liked the conversion report above, which shows how often users reacted to your CTAs. Source: Mailchimp

Mailchimp offers a free pricing plan and three paid tiers. For the paid subscriptions, pricing increases along with the maximum number of contacts. We’ve listed the starting price of each tier below, each of which includes 500 email contacts.