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Best Email Marketing Software and Services for 2020

Kiely Kuligowski, Writer
Updated: April 29, 2020

Email marketing is a vital part of business marketing. An email marketing service allows businesses to send targeted emails, communicate directly with customers and build brand engagement, all with the click of a button. Business News Daily spent dozens of hours researching over 100 of the industry's top email marketing services. We examined their features and pricing, and tested many of the services firsthand to see exactly how easy (or difficult) it was to use. Here are the services we recommend, an explanation of how we chose our best picks and, below, a list of vendors. To learn more about email marketing, see what experts advise in our guide to choosing the email marketing service for your business.

Our Best Picks

To help you find the right email marketing service, we analyzed dozens of software solutions. Here is a roundup of the ones we think are the best in 2020.

Overall

Best Overall Email Marketing Service
Starting Monthly Cost: $20 for 0-500 contacts

Larger Businesses

Best for Larger Businesses
Starting monthly cost: Free for 300 emails/day for unlimited contacts

Free

Best Free Service
Starting monthly cost: Free for 12,000 emails for 2,000 contacts

Low-Cost

Best Low-Cost Service
Starting monthly cost: Free for up to 250 emails for unlimited contacts

Editor's note: Looking for an email marketing service? Fill out the below questionnaire to have our vendor partners contact you about your needs.

Constant Contact

Overall

Summary

Constant Contact is our pick as the best overall email marketing service. It has everything a small business needs to create effective campaigns, with affordable plans and easy-to-use tools. The plans let you send an unlimited number of emails, and prices are based on the number of subscribers on your contact list. Its email editor is very simple to use, and when we sent emails with Constant Contact, they went to the right inboxes.

Constant Contact has two plans, Email and Email Plus, that can fit into the email marketing budget for most businesses. You can also take advantage of a 60-day free trial.

Both plans have everything you need to create professional email campaigns. Each plan comes with customizable templates, contact management and list-building tools, popup forms, tracking and reporting features, an image library, a mobile application, a knowledgebase, and support.

Constant Contact is also one of the easiest email marketing services to use. Its email editor is outstanding because it automatically scrubs your website to find your logo, colors and social media profiles. Once it has this info, you can easily customize templates to fit your business. It has dozens of templates to pick from, and you can save your favorite templates to quickly create a new email.
Read our full review of Constant Contact

Sendinblue

Larger Businesses

Summary

Sendinblue is our pick as the best email marketing service for larger businesses. Its pricing is based on the volume of emails sent – you only pay for what you send, and prices are reasonable when sending a large number of emails. Sendinblue supports an unlimited number of contacts, and offers key features like a drag-and-drop email creation tool and customer segmentation.

Sendinblue has five different pricing plans, starting with a free plan and going up to enterprise version. The free plan allows you to send 300 emails per day to unlimited contacts, and offers a mobile-friendly email designer, a template library, email personalization, SMS marketing, A/B testing, contact segmentation, customizable signup forms, a sales CRM, transactional emails, API features, templating language, a workflow editor, page tracking, real-time reporting, email support and marketing automation workflows for up to 2,000 contacts. The Enterprise plan is based on a custom price quote and includes all previous features, plus it allows for at least 10 users, managed setup, priority customer support, a dedicated account manager, dedicated infrastructure, priority sending, and an SSO.

Sendinblue offers a free plan with no credit card signup required and no timeout period. You are limited to 300 emails per day.
Read our full review of Sendinblue

MailChimp

Free

Summary

Mailchimp is our choice as the best free email marketing software. You can send 12,000 monthly emails to up to 2,000 contacts. The Free plan provides all the key features you need to run an effective email marketing campaign. It is easy to use with plenty of customizable options, and you can access MailChimp's list-building and automation tools.

Mailchimp, which has a 60% share of the email marketing industry, also makes it easy to scale up if your need grows beyond the parameters of the free option. Mailchimp offers multiple paid plans that can fit into the budget of nearly any business. Each plan includes multiuser accounts, an extensive knowledgebase, marketing automation, target and segmented lists, plus analysis and testing features. Users can create and publish email campaigns, landing pages, popup forms, Google remarketing ads, and Facebook and Instagram ads with any plan.

Mailchimp is user-friendly. Even if you've never used an email marketing platform before, rest assured, MailChimp is extremely easy to learn and use. The dashboard is easy to understand, and it's simple to find all the features and tools. Its email creator offers step-by-step directions, so it's hard to miss a step. Mailchimp offers drag-and-drop tools that make creating emails, adding pictures, and customizing emails simple.
Read our full review of MailChimp

Benchmark Email

Low-Cost

Summary

Benchmark is our choice as the best low-cost email marketing service. Benchmark is free for 250 emails per month and unlimited subscribers, and $13.99 per month for up to 600 subscribers and unlimited emails. Benchmark offers a drag-and-drop editor for email creation in addition to a code editor for those with HTML experience.

With its free starter plan, you can send email campaigns to an unlimited number of subscribers and up to 250 emails per month. The free version comes with a lot of services. However, it's missing some key features, such as behavior-based email follow-up and list management automation, website engagement automation, automated customer journey templates, shopping cart abandonment automation, master and subaccounts, and A/B testing. You can upgrade from the free plan anytime you want.

Out of all the email marketing software tools we reviewed, Benchmark was one of the easiest to use. If you're unsure how to use any of Benchmark's tools, there are support options to help you along the way, such as live chat, a blog, a monthly newsletter and videos describing how to use each feature. You can contact customer service by phone or email.
Read our full review of Benchmark Email

Pricing

Most email marketing providers charge a monthly fee based on the number of email contacts you have or the number of emails sent, with a range of plans to choose from. Many providers have a free option with limited features, and others allow you to send out an unlimited number of emails each month. Plans with a free option typically provide limited features and up to 10,000 emails per month. 

Essentially, if you know or can estimate the number of emails your company sends each month or how many subscribers you expect to have, these numbers will dictate which pricing tier you will fall into. Generally, monthly plans start around $10 for 500 contacts, reaching up to $4,000 for 1 million contacts. 

For businesses that only occasionally need an email marketing service, some providers allow per-email or pay-as-you-go pricing. This is a flexible option that lets you only pay for what you use, rather than for a monthly subscription with features that may go to waste. 

Most email marketing services offer a free version of their software or a free 14- or 30-day trial so you can test the software and see how it works for you. We recommend trying as many free trials as you can during your search. Pay attention to how easy it is to design emails, any specific marketing automation features you want, and what other services the software can integrate with.

Email Marketing Software Features

Here's a breakdown of the core features that email marketing solutions offer.

Email Creation Tool

Most services provide a user-friendly drag-and-drop tool that allows you to customize your emails, or they provide customizable premade templates. Some providers have templates that show you how your email will look on multiple devices, including laptops, tablets and mobile phones, which can help you design a flexible and responsive email. 

Analytics

Many email marketing services come with analytics services that provide information such as open rates, click-through rates, bounce rates, audience geolocation, conversion tracking, customer behavior trends and more. Some integrate with Google Analytics, while others provide their own analytics that present the info in easy-to-read charts and graphs. 

Marketing Automation

Marketing automation refers to the ability of the service to send specific, targeted emails to certain customers when they complete a specific action. For example, if a visitor to your website signs up to receive emails from you, the marketing automation tool in your email marketing provider triggers a welcome email to be sent to that customer's inbox. Marketing automation can be an effective timesaver, and many email marketing services offer ways to make automated emails more personal, which leads to higher engagement and ROI. 

Segmentation

Segmentation is another helpful way to deliver more relevant messages to your audience by grouping them by things like age, location, gender, industry or interests. Segmentation allows you to send different emails to different groups, rather than sending one mass email that may not be relevant to your entire customer base. 

Contact Management

A contact management tool helps you acquire, sort and manage email contacts; it also provides features like automatic deletion of dead or duplicate contacts, importing, exporting, grouping, and integrating with other management tools like a CRM or CMS. 

Social Media Integration

Most email marketing services integrate with social media platforms, which allows you to grow your contact list, schedule posts and track your followers' engagement to determine what's popular. Integrating your social media with email marketing helps make the most of multichannel marketing by providing more information about your customers as well as more opportunities for them to see messages from you.

Benefits of an Email Marketing Service

Email marketing isn't necessary for every business. However, for some businesses, it is a good way to reach customers and improve your overall marketing strategy. Email is one of the most-used communication channels, which makes it a prime opportunity for businesses to get their message out.

It can also increase engagement for your business, both on your website and social media platforms, by encouraging customers to click links. By sending regular emails to your customers, such as thanking them for subscribing or sending a discount code, you can build rapport and trust, which in turn creates a higher likelihood of return customers.

Email marketing also provides an excellent opportunity for personalized marketing, which has become increasingly popular among consumers. Most email marketing services allow you to customize your emails based on personal details, location, customer behavior, location and more, which leads to a more fulfilling shopping experience for your customer.

Email Marketing Software FAQs

Q: What is an email marketing strategy?

A: Like all marketing strategies, no two email marketing strategies are the same. An email marketing strategy is designed to help you reach your marketing goals, whether that is improving brand recognition, increasing sales or keeping your customers up to date.

Once you identify your marketing goals, you can create a series of emails and workflows with tools such as automation, email templates, and list segmentation.

Q: What is the difference between traditional email marketing messages and transactional messages?

A: Traditional email marketing is designed to communicate with many people. These emails can share information about your business, such as news, promotions and special events. You can send these to your entire subscriber list or only segments of your list.

Transactional emails are sent to individual customers after they perform certain actions. For example, when a customer makes an online purchase from a business, the confirmation email they receive is a transactional email.

Q: Why is an effective email marketing strategy so important?

A: Email marketing is one of the most cost-effective ways to market your products and reach your customers. If done correctly, email marketing campaigns can help you build trust with your customers, encourage users to visit your website, and ultimately result in more sales and satisfied customers.

Q: How do I know if my email marketing campaigns are working?

A: The best email marketing services have extensive reporting and analytics. To determine if your email marketing campaigns are successful, check the recorded data once an email is sent. The reports should indicate how many people received your email, the click-through rate, bounces, etc.

Q: What features does email marketing software offer?

A: Email marketing software provides many valuable tools and features, including:

  • Segmentation tools: These tools let you send out different emails to different types of customers. For example, a retailer might create a campaign to highlight its new men's and women's clothing lines. Instead of sending the same message to everyone, the retailer can send women emails that feature the line's new dresses, blouses and skirts, while men receive an email highlighting new slacks, polo shirts and socks.

  • A/B split testing: This tool allows you to test alternate versions of your email to see which one resonates with customers, whether it's due to different subject lines, photos or messages. This feature helps you create campaigns with the best chance of success.

  • Inbox preview: Many services let you see exactly how an email looks within various email clients, such as Outlook or Gmail, as well as on different mobile devices. This allows you to make sure your designs look the same regardless of which email client customers use.

  • Spam filters: This helps your emails land in customers' inboxes instead of getting stuck in spam folders. This tool examines each email's subject line, links, images, etc. If a certain aspect of an email might cause it to go to the spam folder, you will know ahead of time and can change it before launching your campaign.

  • Mobility: Most providers offer mobile apps that allow you to create and monitor campaigns from your smartphone. Some apps let you monitor your distribution list.

 Q: How do email marketing services help you grow and maintain your contact lists?

A: Email marketing services offer several tools to help you obtain and manage email addresses from your customers. Most software options integrate with your current email address book to start your list. In addition, many provide the ability to embed sign-up forms into your website and social media accounts to grow your contacts.

Once you run a campaign, most software solutions have automatic tools that keep your list up to date by removing inactive addresses and customers who unsubscribe from your emails.

Q: What are automation tools, and how do they make the email marketing process easier?

A: Automation tools allow businesses to set up recurring emails, which automatically go to certain subscribers based on specific actions they take. For example, if you set up a welcome series, a contact will receive a welcome email once they subscribe to your list.

Q: How much does email marketing cost?

A: Most providers offer monthly plans based on the number of contacts you have. Monthly costs vary greatly. Costs may range from $10-$15 for 500 contacts to $4,000 to send emails to more than 1 million contacts. Some companies offer a free version or free trial. In addition to the monthly plans, some email marketing services offer a pay-as-you-go option, which means you pay for a bulk number of emails.

Q: Is it really feasible for someone without marketing experience to master email marketing?

A: While you might not hit a home run with your first campaign, email marketing services provide everything you need to eventually become successful. The software offers a selection of design tools to help you create emails (including templates and samples), contact management solutions to help you manage and grow your distribution list, and analytics to determine if what you're doing is working.

Q: What types of analytics do email marketing services provide?

A: One of the biggest reasons email marketing is so popular with businesses is that you can track its success. Services typically provide details, such as who opened your email, who immediately deleted it, who forwarded the email to others, and who bought your product or service.

You can drill down into the data even more by looking at the days and times emails are being opened, and the types of customers – male, female, old, young, etc. – who engage with your emails most. All of this information helps you increase the success of future campaigns.

Q: Can you use email marketing in conjunction with social media?

A: Yes, most email marketing services let you take advantage of the social media following you've built. Many providers let you connect your campaigns with your social networks, so your emails automatically post to Facebook, Twitter, Instagram and other social platforms. In addition, the services let you collect email addresses for your contact list with prebuilt social media sign-up pages.

You can also get data on whether your email campaigns are resonating on social media by checking which messages are being liked and shared on Facebook or retweeted on Twitter.

Q: Does the software integrate with any programs I already use, such as Salesforce?

A: Yes, most email marketing services integrate with at least some popular business applications. The most common integrations are with Salesforce, WordPress, Shopify and Magento. These integrations save you time and resources by automatically transferring content between your programs and email marketing platform. In addition, some providers let you tap into their application programming interface to build your own custom integrations.

Q: What if I have trouble with the service? What help is available?

A: Whether a problem occurs when you're designing an email, managing your contact list or deciphering the analytics, most service providers offer customer support, either through live chat or a toll-free number. Rather than sending an email and waiting hours or days for an answer, you can reach the service and get help for the problems you're experiencing. Additionally, most providers have an extensive knowledgebase of user guides, videos, and whitepapers that explain the ins and outs of the service and how to use each feature.

Q: What should I look for in an email marketing service provider?

A: Ensuring that the software actually delivers your email is one of the most critical aspects of any service. You want a service that delivers your emails to your customers' inboxes – not their spam folders. Segmentation and automation are also critical features small businesses should look for.

Q: How do I choose an email marketing software solution?

A: When deciding on which email marketing software is right for you, draw up a list of features that are essential, features you would like but could live without, and features that you do not need or want. Then narrow down your choices based on these lists. Determine what you want your email marketing service to do for you, and what you are hoping to get out of it.

Our Previous Best Picks

At Business News Daily, we are dedicated to finding the best products and services for small businesses. We know that your time is limited, and we invest hours into research and testing so you feel confident about our recommendations.

Each year we update our best picks, and when we do, we investigate new changes and companies in the industry, and we thoroughly scrutinize products and services, both new and existing. Our process also involves revisiting companies previously selected as best picks to evaluate whether they truly are the best in their category.

In addition to our recommendations this year, to help you find the best email marketing service, below is a list of companies we previously selected as winners:

iContact: Best Overall Email Marketing Service 

GetResponse: Best Low-Cost Email Marketing Service 

Remarkety: Best for E-Commerce

Benchmark: Best Email Marketing Service for Small Businesses

Our Methodology

To help you find the right email marketing service, we researched and analyzed dozens of options. Here is a roundup of our 2020 best picks and how we chose them.

Locating the Best Services

To determine the best email marketing service, we started with 86 services, which we came up with after conducting research online and interviewing small business owners to see what services they used and liked.

Choosing the Best Services

We narrowed our list down to 60 services, eliminating vendors that were not U.S.-based, those that did not specialize in email marketing and those that had a poor online reputation.

Researching Each Service

We researched each email marketing service by investigating its services, watching tutorials and how-to videos, testing the software (when possible) and reading user reviews. We also evaluated each service's pricing structure.

Analyzing Each Service

We then contacted each company's customer service department by phone, email or live chat posing as new a business owner to gauge the level of support each service provided. We analyzed each service based on the following factors: ease of use, cost, deliverability rates, email creation tools, list management tools, analytics, social media integration, third-party software integrations, mobile access, transactional email capabilities, automation and customer service.

 
Full List
Best Picks

Full List of Email Marketing Services

Here is a complete list of email marketing service providers and a summary of what each company claims to offer. This alphabetical list also includes our best picks, which are marked with badges.

1PointMail

1PointMail features easy list contact management, tools to import current contacts, and the ability to create templates, simple text emails or HTML emails. The service also includes segmentation, spam checks, analytics, personalization, test campaigns, SMS and text marketing, and bounce rules.

ActiveCampaign

ActiveCampaign offers email marketing, CRM tools, and marketing automation.

Admail

Admail.net is an all-in-one email marketing and social media solution that lets businesses create and send professional email marketing campaigns. The platform's email builder features more than 300 responsive design templates. You can connect email marketing and social media efforts with AdSocial to share your email marketing campaigns through social media. The service also offers a variety of contact management and reporting tools.

Arial Software

Arial Software's Campaign Enterprise is a mass email system you install on your own computer or server. It uses your database and is accessible through your web browser. The software features unlimited email sending, unlimited email lists, trackable click-through links and an image library.

Atomic Email Studio

Atomic Email Studio is an all-in-one bulk email marketing service that consists of nine email programs. The package's main program is Atomic Mail Sender. There are also programs for email search, email collection from various sources, editing and managing contact lists in the package.

AWeber

AWeber develops and runs an opt-in email marketing service for small businesses, bloggers and entrepreneurs. The software's features include more than 700 free templates, a drag-and-drop email editor, list segmentation, contact management tools, email marketing tracking, and autoresponders

Benchmark Email

Benchmark offers email marketing software with easy-to-use but thorough newsletter tools, making it a good choice for small businesses with no coders or experienced designers.

BitFaster

BitFaster is an on-premises email marketing tool. The service provides features from contact management to email throttling to A/B split subject testing.

Bluecore

Bluecore is a triggered email marketing service for e-commerce businesses. Each time a customer browses a product category, searches for a specific keyword or checks out a sale item, the software automatically sends them an email to earn the sale. Popular customer triggers include search abandonment, window shopping, wish list creation, cart abandonment and purchase completion. The service also automatically tracks each product and its price so businesses can build dynamic trigger programs without ever uploading or integrating product data.

BroadcastByEmail

BroadcastByEmail from Voicent allows businesses to send an unlimited number of personalized emails and automatically track when an email has been opened. It also handles bounced emails and manages unsubscribe requests. You can send simple text emails as well as color and image-rich HTML emails.

Bronto

Bronto is a cloud-based commerce marketing automation platform for midmarket and enterprise organizations. An advanced marketing automation engine with solutions for browse recovery, recommendations, shopping cart abandonment and powerful e-commerce integrations, Bronto helps commerce marketers grow revenue through targeted email, mobile and social marketing.

Cakemail

Cakemail is a web-based application that allows companies to create, send and track email campaigns. It features free templates, contact management tools, sign-up forms and reports on how many people opened your emails.

Campaign Monitor Software

Campaign Monitor is email marketing software for businesses of all sizes that includes a drag-and-drop email builder, mobile-ready templates, free image hosting, A/B testing, social sharing, segmentation, triggered messaging, personalized content, inbox previews, spam testing, message analytics and contact management tools

Campaigner

Campaigner is email marketing software with all the features businesses need to create professional and effective email campaigns.

CleverReach

CleverReach is an email marketing tool that uses a drag and drop newsletter editor to help users design emails. The company also provides data on how the email marketing campaigns are doing in addition to the ability to design the campaigns. CleverReach offers a free option, which can send up to 10,000 emails a month to 2,500 recipients for businesses with small email subscriber lists, or those looking to try out the product.

Cobalt

Cobalt's web-based email marketing software allows you to send newsletters, product updates and sales promotions, among other things. You can import email addresses by industry, product line, type or any other category you choose. Cobalt's campaign-tracking tools show exactly who opened your emails and who clicked on the URL links in your message.

Comm100 Software

Comm100 is a provider of enterprise-level customer service and communication solutions, including email marketing software. The software, fully hosted and managed by Comm100, features professional templates, an HTML editor, email personalization, contact management tools, comprehensive reporting, autoresponders and integration with other applications.

Constant Contact

Constant Contact is an affordable and easy-to-use email marketing service. It has all the tools businesses need to create great email campaigns.

ContactPigeon

ContactPigeon includes many different features designed to improve email marketing campaigns, including advanced analytics. The company also helps with segmentation.

ConvertKit

ConvertKit is email marketing software designed specifically for bloggers. The software combines simple sending with the automation and tagging features that professional bloggers need. While ConvertKit was built with bloggers in mind, that doesn't mean you must be a blogger in the traditional sense to use it. Its customers are also podcasters, service-based business owners, course creators and YouTubers, among others.

Delivra Software

Delivra is an email marketing automation platform designed to ensure the right messages get to the right people at the right moment. The service features automation, a drag-and-drop editor, multichannel drip campaigns, custom and responsive email templates, triggered mailings, and analytics. In addition, Delivra integrates with CRM, e-commerce and web analytic programs.

Dialog Insight Software

Dialog Insight is an all-in-one personalized marketing platform that allows you to automate and deploy effective email campaigns. This software is CASL and GDPR compliant.

DirectIQ

DirectIQ is an all-in-one email marketing service that includes an easy-to-use email editor, a variety of free templates, list management tools, campaign segmentation, social media integration, detailed analytics and inbox preview testing. The company offers monthly and pay-as-you go pricing plans.

dotdigital

dotdigital is a marketing automation platform that empowers B2B, B2C and e-commerce businesses. The software enables marketers in 150 countries to use advanced data to design, test and send powerful automated campaigns. In addition to being a Magento Premier Technology Partner, dotdigital integrates seamlessly with other ecommerce platforms and CRMs.

Drip

Drip from Leadpages includes a visual campaign builder that allows businesses to design email campaigns based on subscribers' actions, decisions, goals, delays and exits. Features include automation, a lead-scoring algorithm that tracks several events to determine which subscribers are most engaged with your content and likely to become customers, and the ability to send targeted emails. Drip integrates with a variety of CRM, e-commerce, forms and surveys, lead capture, marketing automation, and membership and payment processing tools

Elastic Email

Elastic Email provides comprehensive tools for handling any size of email campaign. With Elastic Email, businesses can create and edit emails using predesigned templates, drag-and-drop editors and raw HTML editors. Features of the service include email client and spam testing, A/B split testing, contact management tools, segmentation, triggered emails, detailed activity reports, private IP addresses, and custom branding.

Elite Email

The Elite Email cloud-based platform allows organizations of all sizes to build and grow their mailing lists, create emails, and track results with detailed reports and analytics. There's nothing to download or install with the software. With Elite Email, businesses can choose from more than 400 customizable templates to create email newsletters, promotions, announcements and coupons.

Email Marketing Professional

Email Marketing Professional is free email marketing software that lets you send out campaigns with your own outgoing service. The software includes a variety of features, such as contact management tools and reports on who is and isn't opening your emails.

Emma

Emma is an email marketing service that offers a full suite of features, such as automation, personalization and a unique management HQ. It also has in-house email experts ready to answer questions.

ExpressPigeon

ExpressPigeon offers email marketing software and tools. It features a responsive design editor, customer segmentation and personalization, automation, A/B testing, a powerful API, sign-up forms, campaign reporting, and RSS-to-email integration.

FreshMail

FreshMail offers email marketing software with a variety of features, including an intuitive template editor, mobile-optimized templates, social sharing tools, automation, contact management tools, an inbox inspector, a spam checker, A/B testing, Google Analytics, integrations with CRM systems, e-commerce platforms and a variety of other programs.

Groupmail

Groupmail's self-hosted email software and autoresponders allow businesses to create, send, and manage mass email newsletters and bulk email campaigns. There are no monthly costs or per-email fees. You can store unlimited groups with unlimited contacts, automate website subscriptions, and opt-outs and create emails using either predesigned templates or an HTML editor.

HigherLogic

Owned by Higher Logic bills itself as a "simple and powerful" marketing automation solution. In addition to email marketing tools, this software handles inbound marketing, social media, analytics and more.

HubSpot

HubSpot is an inbound marketing software platform that includes email marketing, SEO, marketing automation, blogging, landing pages, social media and website design. The email marketing module, which integrates with lead generation tools, features personalization, list segmentation, an email optimizer, an easy email editor, A/B testing, campaign analytics, automated sending and dedicated IP addresses.

iContact

iContact is one of the best email marketing software applications on the market, with autoresponders and social media features.

Interspire

Interspire offers a variety of web-based software solutions, including email marketing. The all-in-one email marketing software has everything you need to create, send, and track your campaigns, including autoresponders, split testing, automated list management, dozens of built-in templates, Google Analytics integration, and built-in CRM functionality

Inwise

Inwise allows businesses to create responsive email marketing campaigns that automatically adjust to any screen, keeping the message experience and design just as intended, whether subscribers open it using their PC, tablet or mobile phone. Features include personalization, segmentation, A/B testing, landing pages and integration with Salesforce.

Iterable

Iterable is a marketing solution designed for midmarket and enterprise B2C companies. The platform allows businesses to create marketing campaigns across all channels, including email. The platform features segmentation, workflows, templates, A/B testing, personalization and analytics.

JangoMail

JangoMail is a web-based email marketing service for businesses and organizations of all sizes. The software features more than 100 email templates, email list filters, autoresponders, tracking for email opens and click-throughs, HTML and plain text messaging, personalization, unsubscribe and bounce management, email list hygiene, and a double opt-in option.

Keap

Keap, formerly Infusionsoft, offers an e-mail marketing and sales platform for small businesses, including products to manage and optimize the customer lifecycle, customer relationship management, marketing automation, lead capture and e-commerce.

Kingmailer

Kingmailer, an SMTP server, owns a perfect 10/10 Mail Tester Score. It provides users with real-time results as well as statistics like deliverability, open rates and click rates. Kingmailer features six different pricing options.

Klaviyo Software

Klaviyo allows e-commerce marketers to target, personalize, measure, and optimize email and Facebook campaigns. Businesses can define their font and brand colors, and Klaviyo will automatically apply them to built-in workflows and any new templates. You can also create new templates based on different pre-built layouts. Other features include one-click integrations, ROI-based reporting, segmentation, autoresponders, personalization and responsive templates.

Loop

Loop is an email service that provides a real-time chat type feel with its messaging.

L-Soft

L-Soft's LISTSERV Maestro is a complete email marketing solution that allows you to engage subscribers with targeted, intelligence-based opt-in campaigns. It offers easy tracking, reporting and list segmentation in a complete opt-in email marketing and analytics package.

Mad Mimi

Mad Mimi email marketing software is simple to use and offers low prices. It integrates with numerous popular programs and platforms, including Etsy, Google Analytics and PayPal.

MailChimp

MailChimp offers excellent email marketing software. It provides a long list of tools that make creating email marketing campaigns a breeze.

MailerLite

MailerLite is an email marketing service that offers a drag-and-drop email builder in addition to integrations with various web services, including Shopify.

Mailify

Mailify allows businesses to create, send, track, and optimize email marketing campaigns and newsletters. The software features free templates, an HTML editor, a drag-and-drop editor, contact management tools, cloud synchronization and real-time campaign statistics.

Mailigen Software

Mailigen provides email marketing solutions to businesses of all sizes. Features of the software include a responsive drag-and-drop email editor, a subject line adviser, A/B split testing, real-time email tracking and reports, online survey capabilities, social media integration, and RSS-to-email options.

Mailjet

Mailjet is an all-in-one marketing and transactional email platform. Its features include personalization, a variety of industry-specific templates, SMTP relay, segmentation, dedicated IP addresses, A/X testing, campaign comparisons and real-time reporting.

Mailrelay

Mailrelay allows users to create, send and manage newsletters. It includes technology to track subscriber views and clicks, providing businesses with access to information, such as the user location, browser, mail client and operational system. The service features HTML newsletter templates and dedicated SMTP servers.

MailUp

MailUp gives businesses the tools to send newsletters, promotional emails and transactional emails from one platform. The MailUp email and SMS delivery platform combines email marketing tools with SMTP relay for transactional emails and plugins for e-commerce, CRM and CMS systems. The service's pay-per-speed pricing is designed for midsized companies looking to scale their email marketing efforts.

Mandrill

Mandrill is a transactional email service from Mailchimp. The service is designed for sending data-driven transactional emails, including targeted e-commerce and personalized one-to-one messages. Mandrill comes with flexible template options, custom tagging and advanced analytics.

Maropost

Maropost is a provider of on-demand digital marketing solutions. Its platform transforms email marketing into a manageable task, enabling users to segment and target prospects, craft content, optimize message delivery, track customer behavior, and create collaborations within a single dashboard.

MessageGears

MessageGears is a hybrid email marketing system that combines the security of an on-premises system with the scalability of the cloud. The service connects directly to any local or remote database, data warehouse, e-commerce system, or content management system. There is no need to extract, transform, or load customer data into the system or to move or replicate data. Features include subject line previews and testing, spam testing, and automation, drip and trigger campaigns.

Microsoft Connections

Microsoft Connections lets you send professional marketing emails that showcase your brand and drive sales. Engage current customers with newsletters and announcements that remind them to visit your site. Easily set up incentives like refer-a-friend discounts to reward current customers so you can bring more business through the door.

Moosend

Moosend's email marketing platform features a drag-and-drop editor, real-time analytics, segmentation and automation. The system's API lets you integrate the service with any application. It also offers a professional SMTP service

MPZMail Software

MPZMail is an intuitive email marketing solution that lets you capture and manage subscribers, design email templates, create automated emails, and send and track campaigns.

Odoo Email Marketing

Odoo Email Marketing is an easy-to-use application that allows you to create email campaigns without any IT knowledge. It offers an extensive template library, a drag-and-drop editor, detailed analytics and campaign segmentation. The Odoo Online version (SaaS) allows you to have up to 1 million subscribers and can be used as a completely free stand-alone app with a limit of 400 emails per day. The app can be fully integrated with all other Odoo business apps.

OpenMoves Software

OpenMoves' email marketing solution allows you to design, segment and send targeted emails using drag-and drop functionality. The company also provides "We-do" services and will work with you to create your campaigns, if desired.

Oracle Responsys

Oracle Responsys is a single platform designed so that marketers can manage email, social, display and web platforms.

Pabbly

Pabbly's email marketing solution integrates with Amazon SES and other SMTPs to send bulk emails through SMTP routing. Using the service, you can create messages with its responsive email template builder, and it comes with a variety of free email templates covering various niches. Pabbly comes with a list management system.

Pepo Campaigns

Pepo Campaigns is a solution for Amazon SES email marketing. The service features a drag-and-drop template tool, reports and analytics, advanced segmentation, A/B testing, and automation to create trigger flows. In addition, you can use the system's API to send transactional emails.

Pinpointe

Pinpointe offers flexible, reliable email marketing software. Its Enterprise edition lets you send more than 10 million emails a month and has all the features businesses need to create successful email marketing campaigns.

QuestionPro

QuestionPro is an online survey software that has 15 standard question types. It has an app for offline collection.

ReachMail

ReachMail allows businesses to create, schedule and send mass email marketing campaigns. The software includes hundreds of templates, detailed reporting, social media sharing, message testing, autoresponders, transactional messages, surveys and an API.

RedCappi

RedCappi's email marketing software allows you to drag and drop images, text, videos, coupons, and social media icons into your email and import contacts from Excel, Outlook, and other sources when you are ready to send them out. The software offers automation, social network sharing, analytics, personalization and list builders.

Remarkety

Remarkety is a marketing platform designed for e-commerce companies. The platform offers a number of tools to help online businesses capture and convert leads and engage active customers.

Retention Science

Retention Science (ReSci) is a predictive marketing and personalization software that helps brands convert more customers through 1:1 multi-channel communication. Its machine-learning platform uses AI to automate and deliver scalable and relevant marketing campaigns to create direct relationships with each individual customer.

Robly

Robly's OpenGen technology utilizes a traditional email campaign process; however, OpenGen then resends your campaign one to 10 days later, with a different subject line to those subscribers who didn't open the first campaign. The system sends emails one at a time, at the moment subscribers are most likely to check their inboxes. The service features A/B testing, a pop-up widget to increase contacts and mobile-responsive templates.

Salesforce

Salesforce offers email marketing services with drag-and-drop content tools, real-time tracking, geographical reporting, A/B testing, automation, and the ability to easily scale campaigns up or down. Salesforce also offers Pardot, a B2B email marketing solution.

SalesNexus

SalesNexus isn't just another CRM software; it combines CRM with email marketing to help you better target leads, connect with them and convert them to loyal customers. You won't even need a separate email-marketing solution to get the job done. SalesNexus' lead-generation tool also lets you find leads using a wide range of specific categories, such as by industry, title, company revenue, location, social media profiles and more. Each plan comes with 500 leads and 25,000 emails per month.

SendBlaster

SendBlaster runs on your PC and is not a subscription-based online service. The software offers a newsletter creator, HTML editor, layout editor, free templates, embedded image support, personalization, programmable tags, one-click unsubscribe and mailing list management.

SendGrid

SendGrid offers both email marketing and transactional messaging services. SendGrid's cloud-based email delivery infrastructure allows you to send emails without requiring you to maintain your own in-house email infrastructure. The software's transactional service features simple SMTP setup, customized white labeling and advanced analytics.

Sendinblue

Sendinblue is a self-service solution for companies to send emails and SMS messages. With the software, businesses can conduct email marketing campaigns, send transactional emails and run SMS campaigns. Features include real-time tracking, subscription forms, spam checkers, order tracking, dedicated IPs and an email builder.

Sendloop

Sendloop is an email marketing service for small businesses. It includes more than 100 email templates, previews and testing, conversion tracking, and the ability for you to schedule when emails are sent.

SendPulse

SendPulse provides many of the standard email marketing features, including statistics, a simple email design, design templates and A/B testing.

Sendtu

Sendtu is a Google Chrome extension that lets you create and send newsletters directly from your Gmail account. It offers more than 100 responsive HTML5 newsletter templates and syncs with your existing Gmail contacts. Using Sendtu's editor tools, you can edit images, fonts, colors and layouts, among other things.

SendX

SendX aims to optimize email marketing campaigns by sorting through over 30 different factors. The company believes this analysis, as well as many different design templates, help make the emails more engaging, thus inducing a higher open rate.

SparkPost

SparkPost is a cloud-based email delivery service built on the Amazon Web Services platform. SparkPost's cloud API lets you send transactional emails quickly. Developers at businesses of all sizes can send up to 100,000 emails a month for free and scale as the business grows and email programs become more sophisticated.

Square

Square offers email marketing services that allow businesses to create new customer profiles at the point of sale in order to build their directories; automatically add key customer information with a swipe, dip, or tap; and see the return on each email's investment in their Square dashboard. The service features customizable templates, automation, segmentation, automatic distribution lists and social sharing.

Zoho

Zoho Survey is a well-designed survey software that provides a simple layout and templates for you to use.

Survey Anyplace

Survey Anyplace helps you create surveys that are sleek, and the user platform is generally easy to use.

SurveyMonkey

Survey Monkey is one of the most popular names in survey software and offers survey solutions for small business owners.

SoGoSurvey

Sogo Survey is a simplified survey maker designed to help you gather insight from key audiences, such as customers and employees.

SurveyGizmo

SurveyGizmo is a powerhouse survey creator that offers a full set of features to help you build surveys and forms vital for helping your business grow.

SurveyMoz

SurveyMoz is a survey software based online that allows you to create and distribute surveys.

Talk Fusion

Talk Fusion is an all-in-one video marketing solution that features video email, video newsletters and sign-up forms. Talk Fusion's products run on both PC and Mac operating systems and can be viewed by users on any internet-capable device. In addition, you can create video emails on iPhone, iPad and Android devices using the Fusion on the Go mobile app. For video emails, you just choose a template, record or upload a video, and send. The service provides comprehensive, real-time reports that tell you who opens and reads your emails, what links they clicked, and if they forwarded the email.

Triggmine

Triggmine provides AI-powered email marketing solutions for online retailers. This software integrates with many popular e-commerce platforms and allows you to create individual templates tailored to your vertical.

Typeform

Typeform survey software specializes in surveys that have a sleek look and feel, so you can completely customize the surveys you distribute.

VerticalResponse

VerticalResponse prides itself on its "state-of-the-art" email editor, which intends to allow professionals to send emails in half the time of other email services.

WhatCounts

WhatCounts, which recently joined forces with Windsor Circle, offers email marketing software can be operated from the cloud or on your own servers. Features include a life cycle workflow builder, behavioral personalization, advanced segmentation, dynamic content, a relational database, responsive templates, campaign analytics, A/B testing and social sharing.

Winning Email Software

Winning Email is designed to help you identify and fix email deliverability issues. Its Email Booster tool can improve click-through and open rates.

Wix ShoutOut

Wix ShoutOut is an email marketing solution for small businesses. It allows anyone to create, send, and share newsletters, invitations, sale promotions and product updates that work across all devices. The software features an intuitive editor, custom sign-up forms, contact integration, social media tools and stat trackers.

Wufoo

Wufoo offers tools, such as Net Promotor Score, to help you get the most out of your surveys.

VerticalResponse

VerticalResponse offers a simple email marketing software application with powerful newsletter and landing page tools that allow businesses to effectively and affordably reach and engage customers.

Xert Precision Suite

Xert Communications is a provider of enterprise email marketing software, event marketing, leads form management and contact management software.

ZeroBounce

ZeroBounce is an email validation service with clients including Shopify and Siemens.

GetResponse

GetResponse email marketing software offers excellent integration and email-sending tools. It offers everything a business needs from an email marketing service at a price that fits nearly any business's budget.

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Kiely Kuligowski
Kiely Kuligowski, Writer

Kiely is a staff writer based in New York City. She worked as a marketing copywriter after graduating with her bachelor’s in English from Miami University (OH) and is now embracing her hipster side as a new resident of Brooklyn. You can reach her on Twitter or by email.