Email marketing should be an important part of every business's marketing campaigns. With the right email marketing tools, business owners can regularly communicate with their customers without spending too much money. But, which service is best for your business? Here are our top recommended services, a list of other vendors and an explanation of how we chose our best picks. If you want to take a step back and learn more about email marketing, see what experts advise in our guide to choosing email marketing services.
Our Best Picks
We've researched and analyzed dozens of email marketing services and software solutions. Here is a roundup of the ones we think are the best and an explanation of how we chose them.
Editor's note:Looking for an email marketing service? Use the questionnaire below to have our sister site, BuyerZone, provide you with information from a variety of lenders for free.
Best Email Marketing Service Overall
iContact provides not only an easy do-it-yourself service but expert strategy and design consulting for businesses wanting more guidance with their email campaigns. iContact's plans include drag-and-drop editing, triggered messages, landing pages and social monitoring.
GetResponse is easy to use, offers impressive tools and has great customer service, all for an extremely low cost. The service has an intuitive design editor that features more than 500 templates plus list-building tools that make it simple to start, grow, and manage your contacts.
Remarkety is the solution to the email marketing needs of e-commerce businesses. It integrates with your website, allowing you to analyze the purchase history and other shopping behavior of customers. You can automatically send out emails and conduct a number of other automated campaigns.
MailChimp has a Forever Free plan for businesses with fewer than 2,000 contacts and that send fewer than 12,000 emails per month. The service includes more than 100 responsive design templates, sign-up forms that are easy to build, the option to create social media ads and automation tools.
Benchmark has everything a small business needs in an email marketing solution. It makes designing and creating professional-looking emails easy, with more than 200 responsive design templates to choose from. Benchmark also has a free plan.
To help you find the right email marketing service, we researched and analyzed dozens of options. Here is a roundup of our 2019 best picks and how we chose them.
Locating the Best Services
To determine the best email marketing service, we started with an initial pool of 75 services. After a preliminary investigation, we interviewed small business owners to learn which services they liked. If it was a new service that wasn't on our list, we added them to our list.
Choosing the Best Services
We ultimately settled on 15 email marketing services to research as best picks: AWeber, Benchmark, Campaign Monitor, Constant Contact, Emma, GetResponse, iContact, Mad Mimi, MailGet, MailUp, MailChimp, Remarkety, SendGrid, SendinBlue and VerticalResponse.
Researching Each Service
We researched each email marketing provider by investigating its services, watching tutorials and how-to videos, testing out the system (when possible) and reading user reviews. We also evaluated each service's pricing structure.
Analyzing Each Service
After narrowing the list down further, we contacted each company's customer service department by phone, email or live chat posing as new a business owner to gauge the support each service provided. We analyzed each service based on the following factors: ease of use, cost, deliverability rates, email creation tools, list management tools, analytics, social media integration, third-party software integrations, mobile access, transactional email capabilities, automation and customer service.
Full List of Email Marketing Services
Here is a complete list of email marketing service providers and a summary of what each company claims to offer. This alphabetical list also includes our best picks, which are marked with badges.
1PointMail features easy list contact management, tools to import current contacts, and the ability to create templates, simple text emails or HTML emails. The service also includes segmentation, spam checks, analytics, personalization, test campaigns, SMS and text marketing, and bounce rules.
Admail.net is an all-in-one email marketing and social media solution that lets businesses create and send professional email marketing campaigns. The platform's email builder features more than 300 responsive design templates. You can connect email marketing and social media efforts with AdSocial to share your email marketing campaigns through social media. The service also offers a variety of contact management and reporting tools.
Arial Software's Campaign Enterprise is a mass email system you install on your own computer or server. It uses your database and is accessible through your web browser. The software features unlimited email sending, unlimited email lists, trackable click-through links and an image library.
Atomic Email Studio is an all-in-one bulk email marketing service that consists of nine email programs. The package's main program is Atomic Mail Sender. There are also programs for email search, email collection from various sources, editing and managing contact lists in the package.
AWeber develops and runs an opt-in email marketing service for small businesses, bloggers and entrepreneurs. The software's features include more than 700 free templates, a drag-and-drop email editor, list segmentation, contact management tools, email marketing tracking, and autoresponders
Bluecore is a triggered email marketing service for e-commerce businesses. Each time a customer browses a product category, searches for a specific keyword or checks out a sale item, the software automatically sends them an email to earn the sale. Popular customer triggers include search abandonment, window shopping, wish list creation, cart abandonment and purchase completion. The service also automatically tracks each product and its price so businesses can build dynamic trigger programs without ever uploading or integrating product data.
BroadcastByEmail from Voicent allows businesses to send an unlimited number of personalized emails and automatically track when an email has been opened. It also handles bounced emails and manages unsubscribe requests. You can send simple text emails as well as color and image-rich HTML emails.
Bronto is a cloud-based commerce marketing automation platform for midmarket and enterprise organizations. An advanced marketing automation engine with solutions for browse recovery, recommendations, shopping cart abandonment and powerful e-commerce integrations, Bronto helps commerce marketers grow revenue through targeted email, mobile and social marketing.
Cakemail is a web-based application that allows companies to create, send and track email campaigns. It features free templates, contact management tools, sign-up forms and reports on how many people opened your emails.
Campaign Monitor is email marketing software for businesses of all sizes that includes a drag-and-drop email builder, mobile-ready templates, free image hosting, A/B testing, social sharing, segmentation, triggered messaging, personalized content, inbox previews, spam testing, message analytics and contact management tools
CleverReach is an email marketing tool that uses a drag and drop newsletter editor to help users design emails. The company also provides data on how the email marketing campaigns are doing in addition to the ability to design the campaigns. CleverReach offers a free option, which can send up to 10,000 emails a month to 2,500 recipients for businesses with small email subscriber lists, or those looking to try out the product.
Cobalt's web-based email marketing software allows you to send newsletters, product updates and sales promotions, among other things. You can import email addresses by industry, product line, type or any other category you choose. Cobalt's campaign-tracking tools show exactly who opened your emails and who clicked on the URL links in your message.
Comm100 is a provider of enterprise-level customer service and communication solutions, including email marketing software. The software, fully hosted and managed by Comm100, features professional templates, an HTML editor, email personalization, contact management tools, comprehensive reporting, autoresponders and integration with other applications
ConvertKit is email marketing software designed specifically for bloggers. The software combines simple sending with the automation and tagging features that professional bloggers need. While ConvertKit was built with bloggers in mind, that doesn't mean you must be a blogger in the traditional sense to use it. Its customers are also podcasters, service-based business owners, course creators and YouTubers, among others.
Delivra is an email marketing automation platform designed to ensure the right messages get to the right people at the right moment. The service features automation, a drag-and-drop editor, multichannel drip campaigns, custom and responsive email templates, triggered mailings, and analytics. In addition, Delivra integrates with CRM, e-commerce and web analytic programs.
DirectIQ is an all-in-one email marketing service that includes an easy-to-use email editor, a variety of free templates, list management tools, campaign segmentation, social media integration, detailed analytics and inbox preview testing. The company offers monthly and pay-as-you go pricing plans.
dotmailer is a marketing automation platform that empowers B2B, B2C and e-commerce businesses. The software enables marketers in 150 countries to use advanced data to design, test and send powerful automated campaigns. In addition to being a Magento Premier Technology Partner, dotmailer integrates seamlessly with other ecommerce platforms and CRMs.
Drip from Leadpages includes a visual campaign builder that allows businesses to design email campaigns based on subscribers' actions, decisions, goals, delays and exits. Features include automation, a lead-scoring algorithm that tracks several events to determine which subscribers are most engaged with your content and likely to become customers, and the ability to send targeted emails. Drip integrates with a variety of CRM, e-commerce, forms and surveys, lead capture, marketing automation, and membership and payment processing tools
Elastic Email provides comprehensive tools for handling any size of email campaign. With Elastic Email, businesses can create and edit emails using predesigned templates, drag-and-drop editors and raw HTML editors. Features of the service include email client and spam testing, A/B split testing, contact management tools, segmentation, triggered emails, detailed activity reports, private IP addresses, and custom branding.
The Elite Email cloud-based platform allows organizations of all sizes to build and grow their mailing lists, create emails, and track results with detailed reports and analytics. There's nothing to download or install with the software. With Elite Email, businesses can choose from more than 400 customizable templates to create email newsletters, promotions, announcements and coupons.
Email Marketing Professional is free email marketing software that lets you send out campaigns with your own outgoing service. The software includes a variety of features, such as contact management tools and reports on who is and isn't opening your emails.
Emma provides email marketing software for organizations of all sizes. It offers tailored editions of its platform for businesses, franchises, retailers, universities and agencies. Emma's professional edition includes a drag-and-drop editor, the ability to send unlimited emails, real-time analytics, audience segmentation, automated emails, and integration for various CRM, e-commerce, event, survey and social tools.
ExpressPigeon offers email marketing software and tools. It features a responsive design editor, customer segmentation and personalization, automation, A/B testing, a powerful API, sign-up forms, campaign reporting, and RSS-to-email integration.
FreshMail offers email marketing software with a variety of features, including an intuitive template editor, mobile-optimized templates, social sharing tools, automation, contact management tools, an inbox inspector, a spam checker, A/B testing, Google Analytics, integrations with CRM systems, e-commerce platforms and a variety of other programs.
GoDaddy provides several cloud hosting packages to meet your small business needs. In addition to its domain registration services, GoDaddy offers a complete email marketing software solution. The software has a host of features: a drag-and-drop email composer; automatic removal of bad addresses, duplicates, and unsubscribes; and integration with Facebook, Google Analytics, and Etsy.
Groupmail's self-hosted email software and autoresponders allows businesses to create, send, and manage mass email newsletter and bulk email campaigns. There are no monthly costs or per-email fees.You can store unlimited groups with unlimited contacts, automate website subscriptions and opt-outs and create emails using either predesigned templates or an HTML editor.
HubSpot is an inbound marketing software platform that includes email marketing, SEO, marketing automation, blogging, landing pages, social media and website design. The email marketing module, which integrates with lead generation tools, features personalization, list segmentation, an email optimizer, an easy email editor, A/B testing, campaign analytics, automated sending and dedicated IP addresses.
Infusionsoft is sales and marketing software for small businesses. The marketing aspect of the software features personalized communications based on email sends, opens, clicks, form submissions and payment history. The software's email statistics show you how many emails were delivered, opened, clicked, skipped, etc., while the marketing reports evaluate web form activity, landing page performance, reach and campaign effectiveness.
Interspire offers a variety of web-based software solutions, including email marketing. The all-in-one email marketing software has everything you need to create, send and track your campaigns, including autoresponders, split testing, automated list management, dozens of built-in templates, Google Analytics integration and built-in CRM functionality
Inwise allows businesses to create responsive email marketing campaigns that automatically adjust to any screen, keeping the message experience and design just as intended, whether subscribers open it using their PC, tablet or mobile phone. Features include personalization, segmentation, A/B testing, landing pages and integration with Salesforce.
Iterable is a marketing solution designed for midmarket and enterprise B2C companies. The platform allows businesses to create marketing campaigns across all channels, including email. The platform features segmentation, workflows, templates, A/B testing, personalization and analytics.
JangoMail is a web-based email marketing service for businesses and organizations of all sizes. The software features more than 100 email templates, email list filters, autoresponders, tracking for email opens and click-throughs, HTML and plain text messaging, personalization, unsubscribe and bounce management, email list hygiene, and a double opt-in option.
Klaviyo allows e-commerce marketers to target, personalize, measure, and optimize email and Facebook campaigns. Businesses can define their font and brand colors, and Klaviyo will automatically apply them to built-in workflows and any new templates. You can also create new templates based on different pre-built layouts. Other features include one-click integrations, ROI-based reporting, segmentation, autoresponders, personalization and responsive templates.
Kingmailer, an SMTP server, owns a perfect 10/10 Mail Tester Score. It provides users with real-time results as well as statistics like deliverability, open rates and click rates. Kingmailer features six different pricing options.
L-Soft's LISTSERV Maestro is a complete email marketing solution that allows you to engage subscribers with targeted, intelligence-based opt-in campaigns. It offers easy tracking, reporting and list segmentation in a complete opt-in email marketing and analytics package.
MailGet's email marketing solution integrates with Amazon SES and other SMTPs to send bulk emails through SMTP routing. Using the service, you can create messages with its responsive email template builder, and it comes with a variety of free email templates covering various niches. MailGet comes with a list management system.
Mailigen provides email marketing solutions to businesses of all sizes. Features of the software include a responsive drag-and-drop email editor, a subject line adviser, A/B split testing, real-time email tracking and reports, online survey capabilities, social media integration, and RSS-to-email options.
MailUp gives businesses the tools to send newsletters, promotional emails and transactional emails from one platform. The MailUp email and SMS delivery platform combines email marketing tools with SMTP relay for transactional emails and plugins for e-commerce, CRM and CMS systems. The service's pay-per-speed pricing is designed for midsized companies looking to scale their email marketing efforts.
Mailify allows businesses to create, send, track, and optimize email marketing campaigns and newsletters. The software features free templates, an HTML editor, a drag-and-drop editor, contact management tools, cloud synchronization and real-time campaign statistics.
Mailjet is an all-in-one marketing and transactional email platform. Its features include personalization, a variety of industry-specific templates, SMTP relay, segmentation, dedicated IP addresses, A/X testing, campaign comparisons and real-time reporting.
Mailrelay allows users to create, send and manage newsletters. It includes technology to track subscriber views and clicks, providing businesses with access to information, such as the user location, browser, mail client and operational system. The service features HTML newsletter templates and dedicated SMTP servers.
Mandrill is a transactional email service from MailChimp. The service is designed for sending data-driven transactional emails, including targeted e-commerce and personalized one-to-one messages. Mandrill comes with flexible template options, custom tagging and advanced analytics.
Maropost is a provider of on-demand digital marketing solutions. Its platform transforms email marketing into a manageable task, enabling users to segment and target prospects, craft content, optimize message delivery, track customer behavior, and create collaborations within a single dashboard.
MessageGears is a hybrid email marketing system that combines the security of an on-premises system with the scalability of the cloud. The service connects directly to any local or remote database, data warehouse, e-commerce system, or content management system. There is no need to extract, transform, or load customer data into the system or to move or replicate data. Features include subject line previews and testing, spam testing, and automation, drip and trigger campaigns.
Microsoft Connections lets you send professional marketing emails that showcase your brand and drive sales. Engage current customers with newsletters and announcements that remind them to visit your site. Easily set up incentives like refer-a-friend discounts to reward current customers so you can bring more business through the door.
Moosend's email marketing platform features a drag-and-drop editor, real-time analytics, segmentation and automation. The system's API lets you integrate the service with any application. It also offers a professional SMTP service
Odoo Email Marketing is an easy-to-use application that allows you to create email campaigns without any IT knowledge. It offers an extensive template library, a drag-and-drop editor, detailed analytics and campaign segmentation. The Odoo Online version (SaaS) allows you to have up to 1 million subscribers and can be used as a completely free stand-alone app with a limit of 400 emails per day. The app can be fully integrated with all other Odoo business apps.
OpenMoves' email marketing solution allows you to design, segment and send targeted emails using drag-and drop functionality. The company also provides "We-do" services and will work with you to create your campaigns, if desired.
Pepo Campaigns is a solution for Amazon SES email marketing. The service features a drag-and-drop template tool, reports and analytics, advanced segmentation, A/B testing, and automation to create trigger flows. In addition, you can use the system's API to send transactional emails.
Pinpointe offers email marketing software that’s great for large businesses. Its Enterprise edition lets you send more than 10 million emails a month and has all the features large businesses need to create successful email marketing campaigns.
ReachMail allows businesses to create, schedule and send mass email marketing campaigns. The software includes hundreds of templates, detailed reporting, social media sharing, message testing, autoresponders, transactional messages, surveys and an API.
Owned by Higher Logic, Real Magnet bills itself as a "simple and powerful" marketing automation solution. In addition to email marketing tools, this software handles inbound marketing, social media, analytics and more.
RedCappi's email marketing software allows you to drag and drop images, text, videos, coupons, and social media icons into your email and import contacts from Excel, Outlook, and others when you are ready to send them out. The software features automation, social network sharing, analytics, personalization and list builders.
Retention Science (ReSci) is a predictive marketing and personalization software that helps brands convert more customers through 1:1 multi-channel communication. Its machine-learning platform uses AI to automate and deliver scalable and relevant marketing campaigns to create direct relationships with each individual customer.
Robly's OpenGen technology utilizes a traditional email campaign process; however, OpenGen then resends your campaign one to 10 days later, with a different subject line to those subscribers who didn't open the first campaign. The system sends emails one at a time, at the moment subscribers are most likely to check their inboxes. The service features A/B testing, a pop-up widget to increase contacts and mobile-responsive templates.
Salesforce offers email marketing services with drag-and-drop content tools, real-time tracking, geographical reporting, A/B testing, automation, and the ability to easily scale campaigns up or down. Salesforce also offers Pardot, a B2B email marketing solution.
SalesNexus isn't just another CRM software; it combines CRM with email marketing to help you better target leads, connect with them and convert them to loyal customers. You won't even need a separate email-marketing solution to get the job done. SalesNexus' lead-generation tool also lets you find leads using a wide range of specific categories, such as by industry, title, company revenue, location, social media profiles and more. Each plan comes with 500 leads and 25,000 emails per month.
SendBlaster runs on your PC and is not a subscription-based online service. The software offers a newsletter creator, HTML editor, layout editor, free templates, embedded image support, personalization, programmable tags, one-click unsubscribe and mailing list management.
SendGrid offers both email marketing and transactional messaging services. SendGrid's cloud-based email delivery infrastructure allows you to send emails without requiring you to maintain your own in-house email infrastructure. The software's transactional service features simple SMTP setup, customized white labeling and advanced analytics.
SendinBlue is a self-service solution for companies to send emails and SMS messages. With the software, businesses can conduct email marketing campaigns, send transactional emails and run SMS campaigns. Features include real-time tracking, subscription forms, spam checkers, order tracking, dedicated IPs and an email builder.
Sendloop is an email marketing service for small businesses. It includes more than 100 email templates, previews and testing, conversion tracking, and the ability for you to schedule when emails are sent.
Sendtu is a Google Chrome extension that lets you create and send newsletters directly from your Gmail account. It offers more than 100 responsive HTML5 newsletter templates and syncs with your existing Gmail contacts. Using Sendtu's editor tools, you can edit images, fonts, colors and layouts, among other things.
SparkPost is a cloud-based email delivery service built on the Amazon Web Services platform. SparkPost's cloud API lets you send transactional emails quickly. Developers at businesses of all sizes can send up to 100,000 emails a month for free and scale as the business grows and email programs become more sophisticated.
Square offers email marketing services that allow businesses to create new customer profiles at the point of sale in order to build their directories; automatically add key customer information with a swipe, dip, or tap; and see the return on each email's investment in their Square dashboard. The service features customizable templates, automation, segmentation, automatic distribution lists and social sharing.
StreamSend is an easy-to-use email marketing service. It features triggered emails, advanced segmentation, social sharing, video integration, RSS publishing, landing pages and campaign analytics. It comes with more than 100 email, social and mobile templates.
Talk Fusion is an all-in-one video marketing solution that features video email, video newsletters and sign-up forms. Talk Fusion's products run on both PC and Mac operating systems and can be viewed by users on any internet-capable device. In addition, you can create video emails on iPhone, iPad and Android devices using the Fusion on the Go mobile app. For video emails, you just choose a template, record or upload a video, and send. The service provides comprehensive, real-time reports that tell you who opens and reads your emails, what links they clicked, and if they forwarded the email.
Triggmine provides AI-powered email marketing solutions for online retailers. This software integrates with many popular e-commerce platforms and allows you to create individual templates tailored to your vertical.
WhatCounts, which recently joined forces with Windsor Circle, offers email marketing software can be operated from the cloud or on your own servers. Features include a life cycle workflow builder, behavioral personalization, advanced segmentation, dynamic content, a relational database, responsive templates, campaign analytics, A/B testing and social sharing.
Wix ShoutOut is an email marketing solution for small businesses. It allows anyone to create, send, and share newsletters, invitations, sale promotions and product updates that work across all devices. The software features an intuitive editor, custom sign-up forms, contact integration, social media tools and stat trackers.
Zoho Campaigns is a low-cost email marketing automation platform that offers the most essential automation features without watering down their capabilities. While Zoho Campaigns is a basic solution compared to more expensive services like HubSpot and Pardot, it still offers great functionality for startups and small business owners who just want a barebones solution at a much lower cost.
SendX aims to optimize email marketing campaigns by sorting through over 30 different factors. The company believes this analysis, as well as many different design templates, help make the emails more engaging, thus inducing a higher open rate.
Editor's note:Looking for an email marketing service? Use the questionnaire below to have our sister site, BuyerZone, provide you with information from a variety of lenders for free.
Saige Driver, Staff
Saige received her Bachelor’s degree in Journalism and Telecommunications from Ball State University. She is the social media strategist for Business.com and Business News Daily. She also writes reviews and articles about social media. She loves reading and her beagle mix, Millie.