Business News Daily receives compensation from some of the companies listed on this page. Advertising Disclosure
BND Hamburger Icon

MENU

Close
BND Logo
Search Icon
Updated May 10, 2024

Ooma Review

author image
Jeff Hale, Business Operations Insider and Senior Analyst
Verified Check With BorderEditor Reviewed
Verified Check With Border
Editor Reviewed
Close
This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision.

Table of Contents

Open row
Editors Score:9.4/10
Ooma is the best business phone system for small businesses, thanks to its easy-to-use calling features, preactivated internet protocol (IP) desk phones and administrative portal designed for nontechnical business owners and managers to use effectively.
Plus Sign Pros
  • All Ooma plans come with more than 50 essential features.
  • Ooma offers straightforward pricing with month-to-month contracts.
  • Ooma is especially easy to use.
Minus Sign Cons
  • Ooma’s software integration options are limited.
  • Ooma is lacking in artificial intelligence (AI)-powered productivity features.
  • The desktop app has reduced functionality with the entry-level plan.
Ooma company logo
Editor's Rating9.4/10

Small business owners need technology and tools designed to save time and make their lives easier, allowing them to stay focused on growing their business. Ooma is a cloud-based business phone system provider with plans, features and services tailored for small business owners. All Ooma business phone plans come with more than 50 communications features, such as a virtual receptionist, ring groups and call routing, to ensure your business never misses an important call. 

Ooma stands out in a competitive field thanks to its core features and easy-to-use interface, making it an excellent choice for someone who’s implementing their first business phone system. While it’s simple to use, the platform also has many attractive features, such as customer relationship management (CRM) integration and caller info match capabilities that can pull additional caller information from social media pages like LinkedIn, Facebook and Google. 

Ooma Editor's Rating:

9.4 / 10

Pricing
9.3/10
Ease of use
9.9/10
Features
9.2/10
Integrations
9.1/10
Customer service
9.7/10

Why Ooma Is Best for Small Businesses

Ooma’s core focus is supporting microbusiness and small business solutions through ease of use, customer support and speed of implementation. It does that and does it well, providing a business phone system with high usability, 24/7 customer support and almost instant implementation. Furthermore, we found that its extensive list of standard features in its lowest-tier plan exceeds those of other business phone systems we reviewed.

Ooma’s roots as a consumer-focused product and software provider are most apparent in its intuitive interface. The dashboard makes setting up the phone system and using it very easy for nontechnical business owners and employees. We appreciate how the helpful drop-down menus make it simple for anyone without phone system experience to learn how to manage call flows, change the receptionist’s greeting, set business and holiday hours and utilize more advanced features like hot desking and call queuing. 

While we found Ooma to be the best business phone system for small businesses, it’s worth noting that for larger businesses, the company offers a separate three-tier enterprise product that includes call center functionality for $49 per user per month. [See our picks for the best contact center services.]

Ooma desktop app

Ooma updated its desktop app with a recent redesign launch. Source: Ooma

Did You Know?Did you know
We scored Ooma higher than any other business phone system for its ease of use. If usability is your top priority, look no further than Ooma.

Usability

Ooma was designed specifically for an intuitive user experience, using familiar icons and offering support when you explore new features for the first time. Part of what makes Ooma’s phone system so attractive to small and nontechnical business owners is its ease of use in terms of the setup process and making adjustments for day-to-day operations. 

We liked that business administrators can use the simple drop-down menu to record a custom greeting, create menu options for different languages and set modes for business and after-hours calls with the virtual receptionist. While we don’t expect you to need it often, it’s reassuring to know Ooma provides 24/7 customer service in the event you do get stuck with a phone system feature.

Ooma virtual receptionist

Ooma’s recently updated virtual receptionist can handle multiple schedules with different behaviors and menus. Source: Ooma

The iOS and Android mobile apps that are free with all Ooma small business plans keep the same look and feel as a standard operating system, making it especially easy to navigate for new users. Taking and making calls, flipping between devices, blocking robocalls and setting up automatic call recording feel intuitive and quick. With helpful tools like automatic voicemail transcription that’s available with most plans, you can prioritize your voicemails quickly and listen to them played back at 1.5 or two times the normal speed to gather pertinent information quickly and accurately. [You may also be interested in these free visual voicemail services.]

Ooma ringtones

Users can select between 10 ringtones to distinguish between different types of calls in the system. Source: Ooma

Ooma Features

Caller Info Match

Match callers with detailed background info collected from CRMs and social media pages.

Find Me Follow Me

Receive a call on multiple devices at the same time.

Overhead paging

Make customer, employee or emergency announcements over your existing overhead paging system.

Admin portal

Manage your business phone system from a simple portal.

Ooma includes more than 50 essential calling features with all of its business phone plans. While the platform doesn’t have AI-powered features and tools offered by some competitors, it does have excellent call-handling capabilities in a platform that’s much easier to use. Most features are available to use on the desktop and mobile app with most Ooma accounts. 

Did You Know?Did you know
If AI features are a necessity in your business phone system, check out our Dialpad review and RingEX review for platforms with AI tools.

Caller Info Match

This advanced feature, which is available through Ooma’s desktop app with the Pro and Pro Plus plans, goes beyond typical caller ID capabilities by pulling information from your CRM software as well as LinkedIn, Facebook and Google. We also liked that Ooma’s Caller Info Match can connect with Salesforce, HubSpot CRM, Zoho CRM and ServiceNow to help identify callers you’ve contacted before, see their past interactions, review notes from your CRM and find other valuable information from search engines and social media profiles and posts. To learn more about CRM integrations, see our Salesforce review and our Zoho CRM review.

Find Me Follow Me

For most businesses, the ability to stay connected with customers, clients and co-workers is the most critical feature of their phone system. We like that Ooma helps ensure you never miss an important call with the “Find Me Follow Me” function that’s available with the Pro Plus plan. This feature lets you set up multiple devices to ring at the same time or follow a sequential order of your choosing. 

For example, you can set your office desk phone to ring two times, begin calling your mobile device on the third ring and finally the conference room phone on the fourth ring. Find Me Follow Me can be set to ring on any of your phones or mobile devices, guaranteeing important calls follow you wherever the day leads. 

Overhead Paging

For large retail stores, distribution centers and other businesses that utilize an overhead paging system, such tools often play a critical role in daily communications and important emergency announcements. We like that Ooma’s phone system works with your existing overhead paging system through an adapter that’s sold separately. Once connected through your dashboard, you can use the multicast paging button on your phone to initiate an overhead announcement that can be heard by everyone in your facility. This feature is included with all Ooma Office plans.

Admin Portal

Ooma’s consumer product origins show the simplicity of its administrator’s portal. We found that the ease with which you can set up and adjust your business phone system’s basic and advanced features is especially ideal for smaller organizations without any in-house information technology staff to troubleshoot systems. In the admin portal, business owners and managers can purchase IP phones, review call and fax logs, manage extensions and review the phone system from any device with an internet connection.

Ooma Costs

As you find with most cloud-based business phone platforms, Ooma charges based on the number of user accounts you purchase. The company does not advertise discounts for bulk purchases, but anyone planning to buy more than six phone lines should reach out to an Ooma sales representative to inquire about special rates.

Other expenses could include additional phone numbers at $9.95 per month and international calling rates that vary widely by location. In addition to the monthly fees noted below, Ooma charges a one-time $29.95 activation fee.

Plan

Price

Features

Essentials

$19.95 per monthly user

Unlimited calling in the United States, Canada, Mexico and Puerto Rico, 500 toll-free minutes, 24/7 support, virtual receptionist, ring groups, hold music, digital faxing, mobile app access, call park, extension monitoring, virtual extensions, call forwarding, conference bridge, distinct ringtones, overhead paging, intercom and IP phone paging.

Pro

$24.95 per monthly user

Everything in Essentials plus the complete desktop app, text messaging, video conferencing, call recording, enhanced call blocking, voicemail transcription, Caller Info Match, dynamic caller ID, analytics, Google integrations and Office 356 integrations.

Pro Plus

$29.95 per monthly user

Everything in Pro as well as call queuing, CRM integrations, enhanced video conferencing, video recording, team chat, hot desking, screen sharing, call screening and shared voicemail. 

Ooma Setup

We think Ooma’s ease of use is a major selling point and that starts with a straightforward setup process. Businesses can sign up for the business phone service online and begin making calls in as soon as five minutes after selecting a new number in almost any area code. Ooma’s user-friendly administration portal adds to the ease of use when setting up calling features like ring groups and call routing to ensure calls are never missed during business hours. We love how simple it is for nontechnical users to start using the platform.

Ooma call menu

You can set your call menu to allow callers to initiate a text conversation instead of a voice call. Source: Ooma

For companies that need to purchase phone hardware, Ooma’s support staff can assist with setting up an extension and providing preactivated phones that work as soon as they’re plugged in. Of course, your total implementation time will be dependent in part on how long it takes to get the equipment and transfer an older number if needed.

Did You Know?Did you know
In most cases, you can expect to wait anywhere from a few business days to a couple of weeks for your previous carrier to release your business phone number to your new carrier.

Ooma Customer Service

Despite the rise of AI-powered chatbots in customer service settings to lower costs, Ooma still offers the same 24/7 customer service to subscribers at every service level. Other providers we’ve reviewed don’t offer the same live agent with entry-level plans as they do with more expensive plans, as seen in our review of Dialpad, for example. We love that Ooma Essentials, Pro and Pro Plus subscribers can reach a support specialist anytime by phone or live chat through the app.

On Ooma’s website, you can find frequently asked questions (FAQs), webinars, case studies, a blog and a company podcast, although these offerings aren’t as extensive as what some rivals provide. The lack of a larger online resource center may not be much of an issue given the Ooma platform’s high usability and the availability of 24/7 phone assistance. However, you’ll get more education tools 8×8, which provides in-depth training courses for their users. Learn more in our 8×8 review.

Ooma Drawbacks

We like how Ooma tailors its business phone offerings and features for smaller companies and teams but, in some areas, such as bulk discounting, it would be nice to see support for larger businesses. Many competitors, including RingEX and GoTo Connect, offer significant discounts for businesses purchasing dozens of user accounts. Of course, this isn’t a downside if your organization is small and plans to stay that way.

We found that Ooma falls short of its competitors in terms of its available software integrations. While Ooma does offer integrations with CRMs, such as Salesforce and Microsoft Dynamics 365, even those connections are limited with some plans. For example, Ooma’s Pro plan can integrate with Microsoft unified applications, but you’ll need the top-tier Pro Plus plan to integrate with Salesforce, Microsoft Dynamics, Zoho, Freshsales CRM, NexHealth, Clio, AgencyZoom, HubSpot and Square. Most competitors in this category offer far more integration options with lower-level plans.

Methodology

To find the best business phone systems on the market, we researched and analyzed more than a dozen offerings. We used paid and trial accounts to test different solutions and conducted demos whenever possible. The factors we considered in our evaluations included features and tools, usability, the setup process, pricing, customer support availability, integrations and limitations. We identified Ooma as the best business phone system for small businesses because of its simple interface, advanced features and overall ease of use in a small business setting.

Ooma FAQs

Yes. Ooma charges a one-time $29.95 activation fee for its Essentials, Pro and Pro Plus plans.
No, Ooma does not offer a free business phone plan. However, the company does have a 30-day money-back guarantee for Ooma hardware products. Any hardware purchased can be refunded if it is returned within Ooma’s free-guarantee time frame.
No, you do not need a special phone to use Ooma. The services work with any standard home phone, office phone, headset or internet-connected mobile device. That said, the vendor does sell preconfigured, Ooma-branded IP and Wi-Fi phones in addition to phone hardware from Yealink.

Overall Value

We recommend Ooma for …

  • Small businesses in need of a simple, easy-to-use phone system.
  • Companies that prefer using mobile phones for most communications.
  • Organizations looking for a phone solution without an annual commitment.

We don’t recommend Ooma for …

  • Businesses with a complex tech stack in need of custom software integrations.
  • Companies that want to use a fully featured desktop app with an entry-level plan.
  • Large organizations that prioritize getting the most advanced features over ease of use and fast implementation.
author image
Jeff Hale, Business Operations Insider and Senior Analyst
Jeff Hale is a communications and content marketing expert with extensive experience leading teams as a managing editor. He has deep knowledge of B2B communications technologies, including business phone systems and customer relationship management (CRM) software. Jeff is also an entrepreneur who knows the realities of launching and managing a small business, where he serves as a Content Director and SEO Consultant. In his role as an entrepreneur and professional, Jeff has identified new market opportunities for Fortune 500 clients and developed communications strategies and digital branding for tech startups and small businesses. Jeff holds a Bachelor’s degree in English from the University of California, Irvine, and an MBA from Chapman University.
Ooma company logo
Editor's Rating9.4/10
Back to top
Desktop background imageMobile background image
In partnership with BDCBND presents the b. newsletter:

Building Better Businesses

Insights on business strategy and culture, right to your inbox.
Part of the business.com network.