Sales & Marketing

Email marketing is still effective under the GDPR. Learn how compliance with the EU's sweeping privacy measure can actually help you target your audience.

Customer trust is plummeting. Learn how to improve communication and build trust with consumers.

Thanks to smartphones, marketers can target ads to people's locations. What are the privacy ramifications for consumers and businesses?

There's no surefire formula for instant success, but you can boost your business's growth with these tips from startup founders.

Your Net Promoter Score quantifies customer loyalty, but this method comes with limitations. Learn more about the pros and cons of this metric.

Learn what facial recognition advertising is, along with both the benefits and the concerns.

Successful marketing requires identifying your target market. Here are some ways to identify your ideal customer and speak to them directly.

PR can help you define your brand and build a positive business reputation with the public. Here's what you need to know.

By passing third-party auditors' evaluations, your business can access the marketing and sustainability benefits of the Fair Trade label.

Can your business and in-house team handle marketing and PR alone? Learn how to decide whether to outsource these initiatives.

Learn how to plan a corporate event that will help grow your business, attract customers and strengthen customer relations.

In this guide learn what Yelp is, how to make the most out of business listings and how best to handle bad customer reviews.

Small business owners still use direct mail marketing to reach customers. Take advantage of USPS promotions to save money on direct mail.

Magazine ads featuring sex get attention, but the strategy won't work for all brands or industries. Learn why sex is used in sales and when it won't work.

Learn the differences between advertising, marketing and PR – and how you can use all three to grow your business.

These April Fools' Day pranks show how playful strategies like this can give your brand a boost – or hold your business back, if you're not careful.

Sales cycles are crucial to bring in new customers and keep current customers loyal to your business. Here are the steps to implement a sales cycle.

Learn from some of the worst telemarketing calls so you can choose the right outbound call center for your business.

Find out how to expand your target audience with these marketing strategies.

Learn what livestreaming is, how to create livestream videos and the marketing benefits of streaming – with examples of successful livestreams.

Learn what sentiment analysis is and how it helps businesses understand what their customers are feeling, which can improve sales and brand strength.

Follow these successful marketing techniques and strategies to engage with and sell to Generation Y, also known as millennials.

When retail websites load slowly, the chances of making a sale get smaller. Learn how to speed up your WordPress site and other sites.

If you need to write a sales plan for your small business, these tips will help you create an effective and easy-to-follow sales plan.

Successful companies spend money on marketing only to people they know want what they sell. But how do they find these consumers? With demographics.

2022 holiday shopping will be different from other years. Here's how to prepare your business.

If you want to improve your sales, try replicating these important traits that many successful salespeople share.

Knowing who your customers are allows you to focus your marketing campaigns, offer specialized products or services, and adapt as your industry changes.

Want to get your product featured in a movie or TV show? Here's what you need to do.

Customer loyalty is especially important during the COVID-19 pandemic. Here's how to build customer loyalty in your brand.