Sales & Marketing

This guide explains third-party logistics and how outsourcing key e-commerce processes can improve a business's bottom line.

In preparation for the holidays, the U.S. Chamber of Commerce is teaching consumers about the dangers surrounding counterfeit goods and how to spot a fake.

Surveys help companies better understand their target market. Learn how to use surveys for your business.

By passing third-party auditors' evaluations, your business can access the marketing and sustainability benefits of the Fair Trade label.

Small business owners still use direct mail marketing to reach customers. Take advantage of USPS promotions to save money on direct mail.

One of the biggest and easiest ways of winning lifelong customer loyalty is providing stellar customer service. Learn what works and what doesn't here.

Accomplish your goals by mastering business presentation skills with preparation, practice and these tips.

Follow these successful marketing techniques and strategies to engage with and sell to Generation Y, also known as millennials.

Is your small business ready for the holiday rush? Here's a guide to trends, strategies and tactics that will boost sales.

E-commerce problems significantly hinder your business or threaten its very existence. Online retailers need to be wary of these issues.

Learn why more people trust personal recommendations than ads – and how to use it to your business's advantage.

Want to get your product featured in a movie or TV show? Here's what you need to do.

Learn what facial recognition advertising is, along with both the benefits and the concerns.

Having a brand ambassador as part of your marketing campaign can boost brand awareness and drive sales. Learn how to find and utilize brand ambassadors. 

California has its own version of GDPR called CCPA, or the California Consumer Privacy Act. Here's what SMBs need to know, and how to prepare.

Email marketing is still effective under the GDPR. Learn how compliance with the EU's sweeping privacy measure can actually help you target your audience.

Greenwashing might sound clean, but it's a dirty business practice. Here's everything you need to know about greenwashing.

Launching a mobile marketing campaign is a piece of cake with these tools and services.

Amazon can expose your company to a huge potential market. Follow these steps to get started and promote your product pages.

Learn what livestreaming is, how to create livestream videos and the marketing benefits of streaming – with examples of successful livestreams.

We generate more data as a society than ever before in human civilization. Why do businesses collect your data, and what exactly are they doing with it?

Customer trust is plummeting. Learn how to improve communication and build trust with consumers.

Learn what sentiment analysis is and how it helps businesses understand what their customers are feeling, which can improve sales and brand strength.

Can your business and in-house team handle marketing and PR alone? Learn how to decide whether to outsource these initiatives.

Email spam trigger words include obviously ridiculous things and ordinary, everyday phrases. Here's a big list of phrases to avoid when possible.

Learn which of your former favorite companies are no longer around.

These six tips can help you create a small business marketing plan that works to keep your audience engaged.

Learn the dos and don'ts of an elevator pitch, and why it's an essential business speech.

Selling with a story is a new approach to marketing that utilizes a compelling narrative as the lead driver for connecting with customers on a more personal level.