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Everything that you need to know to find more customers, and drive more revenue for your business. Learn the latest from the experts.

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Article
5 Crucial Steps to Sell Your Business
By Ace Chapman, Broker at Business Exits Inc. | September 21, 2023

Taking these steps to sell your business will ensure you maximize your value and transfer ownership smoothly.

Article
Why Word of Mouth Trumps Traditional Advertising
By Max Freedman | September 08, 2023

Learn why more people trust personal recommendations than ads – and how to use it to your business's advantage.

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6 Tips for Creating a Great Business Marketing Plan
By Sean Peek | September 07, 2023

These six tips can help you create a small business marketing plan that works to keep your audience engaged.

Article
What Is Greenwashing?
By Carlyann Edwards | September 01, 2023

Greenwashing might sound clean, but it's a dirty business practice. Here's everything you need to know about greenwashing.

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How California’s Consumer Privacy Act Affects Your Business
By Max Freedman | August 29, 2023

Your business may need to comply with California’s data protection laws even if you’re not based in California. Here’s what to know.

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Email Marketing Automation Guide
By Jamie Johnson | August 29, 2023

Email marketing automation saves time, boosts ROI, and delivers a better subscriber experience. Learn how to automate your emails efficiently.

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Article
What Is Opt-in Email Marketing?
By Jamie Johnson | August 29, 2023

Learn tips for building an opt-in email marketing list to engage in successful email marketing campaigns with active subscribers.

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How to Build an Email Marketing Contact List
By Skye Schooley | August 29, 2023

Read our expert tips on how to build an effective email marketing contact list.

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How to Calculate Your Customer Retention Rate
By Max Freedman | August 29, 2023

Knowing your customer retention rate and some strategies to improve it can help boost your bottom line. See the calculation and get tips here.

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How to Connect With Customers
By Sammi Caramela | August 28, 2023

Follow these tips to connect better with your customers. Learn what they want from your brand by gathering feedback and using customized interactions.

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Email Marketing List Management Best Practices
By Jamie Johnson | August 01, 2023

Email marketing is most effective when based on an up-to-date and accurate email list. These tips will ensure your address list is up to the task.

Article
How to Write a Sales Report
By Max Freedman | July 31, 2023

Sales reports can be sources of deep insight into the products and services that generate the biggest return.

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The Importance of Maintaining Clean Data
By Hannah Tayson | July 31, 2023

Data management is important for sales, customer relations and productivity. Here are some tips for good data management.

Article
Tips and Tricks to Using CRM for Customer Service
By Adam Uzialko | July 28, 2023

CRM software helps you connect with customers. Learn how automated emails, reports, personalization and other CRM tools can boost customer service levels.

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Improve Your Marketing Automation With These Tips
By Adam Uzialko | July 24, 2023

Find out how marketing automation works, the benefits and which tasks you can delegate to an automated solution.

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How to Develop a Sales Script
By Yara Simón | July 24, 2023

Sales scripts help keep your sales team on the same page when contacting leads, prospects and customers. This guide explains how to develop a sales script that works.

Article
Conversion Tracking 101
By Max Freedman | July 20, 2023

Conversion tracking can improve how you engage with customers by helping you understand what prompts them to convert, whether that means clicking an ad, engaging with web content or making a purchase.

Article
Types of Surveys Your Business Should Use
By David Gargaro | July 20, 2023

Surveys help companies better understand their target market. Learn how to use surveys for your business.

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4 Ways to Improve Communication With Customers
By Adam Uzialko | July 20, 2023

This article explains the importance of communicating well with your customers, as well as offers tips for how to improve your customer engagement.

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10 Ways to (Really) Know Your Customers
By Sammi Caramela | July 20, 2023

Customer engagement is vital for building brand loyalty and driving repeat business. Learn tips and tools for improving your customer engagement strategy.

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CRM Certification and Training
By Julie Thompson | July 20, 2023

This guide highlights some of the CRM software certification and training available and why it is beneficial to businesses that rely on CRMs.

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Text Message Marketing: Tips, Tools and Services
By Kiely Kuligowski | July 20, 2023

These tips can help small businesses make the most out of their text message marketing campaigns.

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How to Build and Grow a Sales Pipeline
By Marisa Sanfilippo | July 20, 2023

A sales pipeline can help you determine how your leads convert to customers and how you retain customers. This tool is useful for sales, marketing and customer service teams.

Article
Bad Customer Service? Most Consumers Will Dump Your Brand
By Max Freedman | July 20, 2023

Don't give your customers a reason to leave. Instead, build brand loyalty with these customer service tips.

Article
5 Strategies to Build and Track Audience Engagement
By Shayna Waltower | July 19, 2023

Audience engagement is essential for successful marketing. Use these five strategies and other tools to boost and track your target audience's engagement.

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Article
How to Create a CRM Dashboard (Examples)
By Max Freedman | July 19, 2023

CRM dashboards offer instant insights into the metrics that matter most to your success. Here is what your dashboard should include.

Article
How to Qualify a Lead
By Max Freedman | July 19, 2023

Lead qualification helps determine the likelihood a prospect may buy from you, as well as capture key demographics to better help you market to potential buyers.

Article
Why Analyzing Sales Data Is Important for Small Businesses
By Donna Fuscaldo | July 19, 2023

Sales analytics contextualize sales data and help businesses make more informed decisions about how to grow, reach more customers, and innovate.

Article
7 Lead-Nurturing Strategies
By Yara Simón | July 19, 2023

This guide delves into seven lead-nurturing strategies that you can use to connect with your prospects.

Article
Best Sales Apps for Small Businesses
By Max Freedman | July 19, 2023

This guide offers recommendations for small business sales apps and explains how businesses can use these sales software programs to their advantage.