Sales & Marketing

Phone etiquette is essential to maintaining customer satisfaction and representing your brand professionally. Here's how to manage your phone lines.

April Fools' Day presents itself as the perfect opportunity to get creative and experiment with your marketing strategy. Learn how to capitalize and draw attention to your brand this April Fools’ Day.

Consumers expect personalization and convenience, but data privacy is a concern. Here’s what businesses need to know about location-based advertising.

Customer loyalty is important if you want to build recurring business. This guide explains the best way to make your customers loyal to your brand.

Learn what big data and customer relationship management systems are — and how the connection between them can best be leveraged.

There are many reasons why your customers never finish the checkout process. Find out how to fix the issues that hurt your online store sales.

Taking these steps to sell your business will ensure you maximize your value and transfer ownership smoothly.

Regularly updating your blog can help your company in numerous ways. Here are seven tips to boost your content marketing results.

Here’s an extensive list of spam trigger words to avoid and tips on how to bypass spam filters.

These sales training programs can help your team drive more sales and generate more revenue for your company.

Learn what a sales forecast is, why it’s important and how to create one.

This guide explains the basics of conversion tracking and how it can help your business encourage customers to take desirable actions, from signing up for

These tech trends will change digital marketing. Can your business take advantage of them?

Learn about the major retail trends that are expected to affect the retail industry this year.

Read our expert tips on how to build an effective email marketing contact list.

Remarketing gives online businesses multiple chances to sell to the same consumer, even if they visited once and left. Learn how remarketing works. 

Your brand is the way you present your business or product to the marketplace. Here's how to define and build a business brand and make it work for you.

This article describes Google Analytics and how to use it to understand better how your business website is performing.

Want to get your product featured in a movie or TV show? Here's what you need to do.

Coupons have benefits and risks. Here's how small businesses can use coupons to boost sales and retain customers.

QR (quick response) codes redirect scanners to online information. Learn five simple ways to use QR codes as a marketing tool to promote your company.

If you can't afford an agency, there are still ways to get your products to celebrities. Here's how.

Magazine ads featuring sex get attention, but the strategy won't work for all brands or industries. Learn why sex is used in sales and when it won't work.

Consumers and brands can maintain relationships that mimic humanlike relationships.

Simple scents work best at getting customers to buy. Here's how smells can make people want to spend money.

Learn which of your former favorite companies are no longer around.

Selling with a story is a new approach to marketing that utilizes a compelling narrative as the lead driver for connecting with customers on a more personal level.

Customer engagement is vital for building brand loyalty and driving repeat business. Learn tips and tools for improving your customer engagement strategy.

Text message marketing is a valuable marketing channel. Here's how it can benefit your business when used properly.

Successful marketing requires identifying your target market. Here are some ways to identify your ideal customer and speak to them directly.