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Sales & Marketing

Everything that you need to know to find more customers, and drive more revenue for your business. Learn the latest from the experts.

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Customer Service 101: Phone Etiquette for Small Businesses
By Max Freedman | March 24, 2023

Phone etiquette is essential to maintaining customer satisfaction and representing your brand professionally. Here's how to manage your phone lines.

Best April Fools’ Day Brand Pranks
By Joyce Walsack | March 21, 2023

April Fools' Day presents itself as the perfect opportunity to get creative and experiment with your marketing strategy. Learn how to capitalize and draw attention to your brand this April Fools’ Day.

man using a mobile device
Location-Based Advertising: Convenience and Personalization vs. Data Privacy
By Andrew Martins | March 20, 2023

Consumers expect personalization and convenience, but data privacy is a concern. Here’s what businesses need to know about location-based advertising.

7 Ways to Build Customer Loyalty
By Sean Peek | March 17, 2023

Customer loyalty is important if you want to build recurring business. This guide explains the best way to make your customers loyal to your brand.

Big data and CRM: How Can They Help Small Businesses?
By Adam Uzialko | March 17, 2023

Learn what big data and customer relationship management systems are — and how the connection between them can best be leveraged.

Businessperson calculating finances
E-Commerce Problems Your Business Needs to Address
By Shayna Waltower | March 15, 2023

There are many reasons why your customers never finish the checkout process. Find out how to fix the issues that hurt your online store sales.

Business meeting
5 Crucial Steps to Sell Your Business
By Ace Chapman, Broker at Business Exits Inc. | March 14, 2023

Taking these steps to sell your business will ensure you maximize your value and transfer ownership smoothly.

7 Ways to Improve Your Business Blog
By Katharine Paljug | March 09, 2023

Regularly updating your blog can help your company in numerous ways. Here are seven tips to boost your content marketing results.

Businesswoman reading
250+ Words That’ll Land Your Email in the Spam Folder
By Max Freedman | March 09, 2023

Here’s an extensive list of spam trigger words to avoid and tips on how to bypass spam filters.

Sales Training Programs to Help Your Team Close More Deals
By Marisa Sanfilippo | March 06, 2023

These sales training programs can help your team drive more sales and generate more revenue for your company.

6 Ways to Create an Effective Sales Forecast
By Max Freedman | March 01, 2023

Learn what a sales forecast is, why it’s important and how to create one.

Conversion Tracking 101
By Max Freedman | February 28, 2023

This guide explains the basics of conversion tracking and how it can help your business encourage customers to take desirable actions, from signing up for

Businesswoman studing stats on computer
10 Tech Trends That Will Influence Your Marketing Strategies
By Bennett Conlin | February 28, 2023

These tech trends will change digital marketing. Can your business take advantage of them?

The Future of Retail: Trends for 2023
By Andrew Martins | February 28, 2023

Learn about the major retail trends that are expected to affect the retail industry this year.

How to Build an Email Marketing Contact List
By Skye Schooley | February 28, 2023

Read our expert tips on how to build an effective email marketing contact list.

4 Tips for Making Your Remarketing Campaign a Success
By Mark Fairlie | February 28, 2023

Remarketing gives online businesses multiple chances to sell to the same consumer, even if they visited once and left. Learn how remarketing works. 

marketing meeting
The Making of a Brand: A Guide to Defining and Building a Powerful Brand
By Ross Mudrick | February 28, 2023

Your brand is the way you present your business or product to the marketplace. Here's how to define and build a business brand and make it work for you.

How to Use Google Analytics
By Sara Angeles | February 22, 2023

This article describes Google Analytics and how to use it to understand better how your business website is performing.

How to Make Your Product Famous (for Almost Nothing)
By Sean Peek | February 21, 2023

Want to get your product featured in a movie or TV show? Here's what you need to do.

Deal or No Deal: Are Coupons Good for Business?
By Business News Daily | February 21, 2023

Coupons have benefits and risks. Here's how small businesses can use coupons to boost sales and retain customers.

woman using a computer in a home office
5 Practical Ways to Incorporate QR Codes Into Your Marketing Plan
By Business News Daily | February 21, 2023

QR (quick response) codes redirect scanners to online information. Learn five simple ways to use QR codes as a marketing tool to promote your company.

How to Get Your Product Into Celebrity Hands
By Sean Peek | February 21, 2023

If you can't afford an agency, there are still ways to get your products to celebrities. Here's how.

Does Sex Still Sell? What Marketers Should Know
By Sandra Mardenfeld | February 21, 2023

Magazine ads featuring sex get attention, but the strategy won't work for all brands or industries. Learn why sex is used in sales and when it won't work.

Consumers Have Humanlike Relationships With Brands
By Julie Thompson | February 21, 2023

Consumers and brands can maintain relationships that mimic humanlike relationships.

The Smells That Make Shoppers Spend More
By Marisa Sanfilippo | February 21, 2023

Simple scents work best at getting customers to buy. Here's how smells can make people want to spend money.

11 Beloved Brands Gone Forever
By Chad Brooks | February 21, 2023

Learn which of your former favorite companies are no longer around.

Your Customers Love a Good Story. Tell One
By Chad Brooks | February 21, 2023

Selling with a story is a new approach to marketing that utilizes a compelling narrative as the lead driver for connecting with customers on a more personal level.

10 Ways to (Really) Know Your Customers
By Sammi Caramela | February 21, 2023

Customer engagement is vital for building brand loyalty and driving repeat business. Learn tips and tools for improving your customer engagement strategy.

9 Reasons to Try Text Message Marketing for Your Small Business
By Max Freedman | February 21, 2023

Text message marketing is a valuable marketing channel. Here's how it can benefit your business when used properly.

For Successful Marketing, Your Customer Can’t Be ‘Everyone’
By Adam Uzialko | February 21, 2023

Successful marketing requires identifying your target market. Here are some ways to identify your ideal customer and speak to them directly.