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Sales & Marketing

Everything that you need to know to find more customers, and drive more revenue for your business. Learn the latest from the experts.

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How the GDPR Is Affecting Email Marketing
By Adam Uzialko | June 24, 2022

Email marketing is still effective under the GDPR. Learn how compliance with the EU's sweeping privacy measure can actually help you target your audience.

4 Ways to Improve Communication With Your Customers
By Adam Uzialko | June 24, 2022

Customer trust is plummeting. Learn how to improve communication and build trust with consumers.

Location-Based Ads: Convenience vs. Privacy
By Andrew Martins | June 24, 2022

Thanks to smartphones, marketers can target ads to people's locations. What are the privacy ramifications for consumers and businesses?

13 Secrets for Growing Your Business Quickly
By Sean Peek | June 17, 2022

There's no surefire formula for instant success, but you can boost your business's growth with these tips from startup founders.

Is Net Promoter Score Still Useful?
By Dock David Treece | June 09, 2022

Your Net Promoter Score quantifies customer loyalty, but this method comes with limitations. Learn more about the pros and cons of this metric.

Facial Recognition Advertising: The New Way to Target Ads to Consumers
By Kiely Kuligowski | June 09, 2022

Learn what facial recognition advertising is, along with both the benefits and the concerns.

For Successful Marketing, Your Customer Can’t Be ‘Everyone’
By Adam Uzialko | June 09, 2022

Successful marketing requires identifying your target market. Here are some ways to identify your ideal customer and speak to them directly.

10 Things Small Businesses Need to Know About PR
By Katharine Paljug | June 06, 2022

PR can help you define your brand and build a positive business reputation with the public. Here's what you need to know.

How (and Why) to Become Fair Trade Certified
By Business News Daily | June 06, 2022

By passing third-party auditors' evaluations, your business can access the marketing and sustainability benefits of the Fair Trade label.

The Pros and Cons of Outsourcing Marketing and PR
By Bennett Conlin | June 03, 2022

Can your business and in-house team handle marketing and PR alone? Learn how to decide whether to outsource these initiatives.

Your Guide on How to Plan a Corporate Event
By Paula Fernandes | June 01, 2022

Learn how to plan a corporate event that will help grow your business, attract customers and strengthen customer relations.

Making the Most of Yelp: A Small Business Guide
By Mark Fairlie | May 20, 2022

In this guide learn what Yelp is, how to make the most out of business listings and how best to handle bad customer reviews.

6 USPS Promotions to Take Advantage of in 2022
By Isaiah Atkins | May 20, 2022

Small business owners still use direct mail marketing to reach customers. Take advantage of USPS promotions to save money on direct mail.

Does Sex Still Sell? What Marketers Should Know
By Sandra Mardenfeld | May 20, 2022

Magazine ads featuring sex get attention, but the strategy won't work for all brands or industries. Learn why sex is used in sales and when it won't work.

Advertising vs. Marketing vs. PR: What’s the Difference?
By Max Freedman | May 06, 2022

Learn the differences between advertising, marketing and PR – and how you can use all three to grow your business.

Best Corporate April Fools’ Day Pranks
By Joyce Walsack | May 06, 2022

These April Fools' Day pranks show how playful strategies like this can give your brand a boost – or hold your business back, if you're not careful.

How to Create and Implement a Sales Cycle
By Hannah Tayson | April 28, 2022

Sales cycles are crucial to bring in new customers and keep current customers loyal to your business. Here are the steps to implement a sales cycle.

10 Worst Telemarketing Calls Ever
By Mark Fairlie | April 27, 2022

Learn from some of the worst telemarketing calls so you can choose the right outbound call center for your business.

7 Smart Tips for Reaching New Customers in Different Markets
By Sammi Caramela | April 25, 2022

Find out how to expand your target audience with these marketing strategies.

How to Market Your Business With Video Livestreaming
By Hannah Tayson | April 25, 2022

Learn what livestreaming is, how to create livestream videos and the marketing benefits of streaming – with examples of successful livestreams.

How Sentiment Analysis Can Improve Your Sales
By Mark Fairlie | April 22, 2022

Learn what sentiment analysis is and how it helps businesses understand what their customers are feeling, which can improve sales and brand strength.

Marketing to Millennials: How to Capture Gen Y Consumers
By Mark Fairlie | April 21, 2022

Follow these successful marketing techniques and strategies to engage with and sell to Generation Y, also known as millennials.

Why Slow Website Performance Hurts Retail Websites
By Mark Fairlie | April 15, 2022

When retail websites load slowly, the chances of making a sale get smaller. Learn how to speed up your WordPress site and other sites.

How to Write a Sales Plan
By Adam Uzialko | April 14, 2022

If you need to write a sales plan for your small business, these tips will help you create an effective and easy-to-follow sales plan.

What Are Demographics in Marketing?
By Mark Fairlie | April 14, 2022

Successful companies spend money on marketing only to people they know want what they sell. But how do they find these consumers? With demographics.

13 Ways to Prepare Your Small Business for Holiday Sales
By Kiely Kuligowski | April 14, 2022

2022 holiday shopping will be different from other years. Here's how to prepare your business.

14 Important Traits Successful Salespeople Share
By Max Freedman | April 14, 2022

If you want to improve your sales, try replicating these important traits that many successful salespeople share.

Everyone Is Not Your Customer: That’s OK
By Adam Uzialko | April 14, 2022

Knowing who your customers are allows you to focus your marketing campaigns, offer specialized products or services, and adapt as your industry changes.

How to Make Your Product Famous (for Almost Nothing)
By Sean Peek | April 14, 2022

Want to get your product featured in a movie or TV show? Here's what you need to do.

7 Tips on How to Build Customer Loyalty
By Sean Peek | April 13, 2022

Customer loyalty is especially important during the COVID-19 pandemic. Here's how to build customer loyalty in your brand.