Sales & Marketing

Customer delight is a standard that goes beyond satisfaction to compel customers to stay with your brand. Learn why it matters and get tips for achieving it.

Knowing your customer retention rate and some strategies to improve it can help boost your bottom line. See the calculation and get tips here.

Discover the benefits of customer surveys, learn how to develop a customer survey and decide how often to conduct customer surveys.

You can take advantage of the mobile game Pokemon Go for your small business. Here’s how.

Luxury brands offer quality products and follow it up with excellent customer service. Learn how to implement high-end service practices in your business.

Online coupons are digital codes that let customers redeem offers and promotions. Learn how to use online coupons to attract and retain online shoppers.

Follow these successful marketing techniques and strategies to engage with and sell to Generation Y, also known as millennials.

A sales funnel is a marketing term for the customer journey as they move toward purchasing. Learn about the sales funnel stages and how to build one.

CRM software is an excellent tool to streamline marketing campaigns. Learn about six CRM features that improve marketing efforts and how to choose a CRM.

QR (quick response) codes redirect scanners to online information. Learn five simple ways to use QR codes as a marketing tool to promote your company.

CRM data analytics can help you track sales and service performance and improve your methods. Learn about the types of CRM analytics and how to track them.

Word-of-mouth referrals can be more effective than traditional advertising if you know how to encourage them. This guide explains how you can do it.

Improving the customer experience is crucial to business success. Learn how to build positive customer relationships and keep your customers long-term.

In this guide learn what Yelp is, how to make the most out of business listings and how best to handle bad customer reviews.

Most consumers have smartphones, making mobile marketing effective and inexpensive. Learn about mobile marketing platforms that make the process easy.

Dividing your audience into segments helps you deliver focused messages that resonate with each customer. Learn why and how to segment your customer list.

This guide offers tips to quickly grow your business and thus improve your ability to generate leads and make sales.

Customer engagement is vital for building brand loyalty and driving repeat business. Learn tips and tools for improving your customer engagement strategy.

Many businesses are so focused on new clients they ignore current customers. Learn strategies to grow your business while keeping your current customers.

Google offers several tools for small businesses, many of them free. Learn how to use tools like Google Business Profiles, Google Analytics and Google Ads.

These six tips can help you create a small business marketing plan that works to keep your audience engaged.

Customer loyalty is important if you want to build recurring business. This guide explains the best way to make your customers loyal to your brand.

For many businesses, marketing efforts must reach a local audience. Here are some local marketing strategies for small businesses.

Selling your product on Amazon can expose your company to a big audience. Here’s how you can set up and promote your pages to this online market.

Find out how to expand your target audience with these marketing strategies.

Having a brand ambassador as part of your marketing campaign can boost brand awareness and drive sales. Learn how to find and utilize brand ambassadors. 

By passing third-party auditors' evaluations, your business can access the marketing and sustainability benefits of the Fair Trade label.

Brands today should use videos to expand their social media content. Check out some of the most popular video applications for content creation.

This article explains the importance of communicating well with your customers, as well as offers tips for how to improve your customer engagement.

Marketing, advertising and public relations are related but distinct. This guide explains the differences between each and how each can grow your business.