Business News Daily receives compensation from some of the companies listed on this page. Advertising Disclosure

Home

Sales & Marketing

Everything that you need to know to find more customers, and drive more revenue for your business. Learn the latest from the experts.

Latest: Advice, Tips and Resources

See All Latest
Article
3PL Logistics Guide
By Max Freedman | August 12, 2022

This guide explains third-party logistics and how outsourcing key e-commerce processes can improve a business's bottom line.

Article
Chamber of Commerce Campaigns to Combat Counterfeits
By Andrew Martins | August 12, 2022

In preparation for the holidays, the U.S. Chamber of Commerce is teaching consumers about the dangers surrounding counterfeit goods and how to spot a fake.

Article
Types of Surveys Your Business Should Use
By David Gargaro | August 12, 2022

Surveys help companies better understand their target market. Learn how to use surveys for your business.

Article
How (and Why) to Become Fair Trade Certified
By Ross Mudrick | August 12, 2022

By passing third-party auditors' evaluations, your business can access the marketing and sustainability benefits of the Fair Trade label.

Article
6 USPS Promotions to Take Advantage of in 2022
By Isaiah Atkins | August 12, 2022

Small business owners still use direct mail marketing to reach customers. Take advantage of USPS promotions to save money on direct mail.

Article
Bad Customer Service? Most Consumers Will Dump Your Brand
By Adam Uzialko | August 11, 2022

One of the biggest and easiest ways of winning lifelong customer loyalty is providing stellar customer service. Learn what works and what doesn't here.

Article
Presentation Skills Everyone Should Have
By Katharine Paljug | August 05, 2022

Accomplish your goals by mastering business presentation skills with preparation, practice and these tips.

Article
Marketing to Millennials: How to Capture Gen Y Consumers
By Mark Fairlie | August 05, 2022

Follow these successful marketing techniques and strategies to engage with and sell to Generation Y, also known as millennials.

Article
Holiday Marketing: 8 Trends That Will Drive Sales
By Sammi Caramela | August 05, 2022

Is your small business ready for the holiday rush? Here's a guide to trends, strategies and tactics that will boost sales.

Article
E-Commerce Problems Your Business Needs to Address
By Joshua Stowers | August 05, 2022

E-commerce problems significantly hinder your business or threaten its very existence. Online retailers need to be wary of these issues.

Article
Why Word of Mouth Trumps Traditional Advertising
By Max Freedman | August 05, 2022

Learn why more people trust personal recommendations than ads – and how to use it to your business's advantage.

Article
How to Make Your Product Famous (for Almost Nothing)
By Sean Peek | August 05, 2022

Want to get your product featured in a movie or TV show? Here's what you need to do.

Article
Facial Recognition Advertising: The New Way to Target Ads to Consumers
By Kiely Kuligowski | August 05, 2022

Learn what facial recognition advertising is, along with both the benefits and the concerns.

Article
6 Reasons Your Company Could Benefit From a Brand Ambassador Program
By Andreas Rivera | August 05, 2022

Having a brand ambassador as part of your marketing campaign can boost brand awareness and drive sales. Learn how to find and utilize brand ambassadors. 

Article
How California’s Consumer Privacy Act Will Affect Your Business
By Anna Attkisson | August 05, 2022

California has its own version of GDPR called CCPA, or the California Consumer Privacy Act. Here's what SMBs need to know, and how to prepare.

Article
How the GDPR Is Affecting Email Marketing
By Adam Uzialko | August 05, 2022

Email marketing is still effective under the GDPR. Learn how compliance with the EU's sweeping privacy measure can actually help you target your audience.

Article
What Is Greenwashing?
By Carlyann Edwards | August 05, 2022

Greenwashing might sound clean, but it's a dirty business practice. Here's everything you need to know about greenwashing.

Article
8 Mobile Marketing Solutions for Small Businesses
By Matt D’Angelo | August 05, 2022

Launching a mobile marketing campaign is a piece of cake with these tools and services.

Article
How to Start Selling on Amazon
By Matt D’Angelo | August 05, 2022

Amazon can expose your company to a huge potential market. Follow these steps to get started and promote your product pages.

Article
How to Market Your Business With Video Livestreaming
By Hannah Tayson | August 05, 2022

Learn what livestreaming is, how to create livestream videos and the marketing benefits of streaming – with examples of successful livestreams.

Article
How Businesses Are Collecting Data (And What They’re Doing With It)
By Max Freedman | August 05, 2022

We generate more data as a society than ever before in human civilization. Why do businesses collect your data, and what exactly are they doing with it?

Article
4 Ways to Improve Communication With Your Customers
By Adam Uzialko | August 05, 2022

Customer trust is plummeting. Learn how to improve communication and build trust with consumers.

Article
How Sentiment Analysis Can Improve Your Sales
By Mark Fairlie | August 05, 2022

Learn what sentiment analysis is and how it helps businesses understand what their customers are feeling, which can improve sales and brand strength.

Article
The Pros and Cons of Outsourcing Marketing and PR
By Bennett Conlin | August 05, 2022

Can your business and in-house team handle marketing and PR alone? Learn how to decide whether to outsource these initiatives.

Article
200+ Words That’ll Land Your Email in the Spam Folder
By Max Freedman | August 03, 2022

Email spam trigger words include obviously ridiculous things and ordinary, everyday phrases. Here's a big list of phrases to avoid when possible.

Article
11 Beloved Brands Gone Forever
By Chad Brooks | August 03, 2022

Learn which of your former favorite companies are no longer around.

Article
6 Tips for Creating a Great Business Marketing Plan
By Sean Peek | August 03, 2022

These six tips can help you create a small business marketing plan that works to keep your audience engaged.

Article
Tips for Perfecting Your Elevator Pitch
By Marisa Sanfilippo | August 03, 2022

Learn the dos and don'ts of an elevator pitch, and why it's an essential business speech.

Article
Your Customers Love a Good Story. Tell One
By Chad Brooks | August 03, 2022

Selling with a story is a new approach to marketing that utilizes a compelling narrative as the lead driver for connecting with customers on a more personal level.