Sales & Marketing

Taking these steps to sell your business will ensure you maximize your value and transfer ownership smoothly.

Learn why more people trust personal recommendations than ads – and how to use it to your business's advantage.

These six tips can help you create a small business marketing plan that works to keep your audience engaged.

Greenwashing might sound clean, but it's a dirty business practice. Here's everything you need to know about greenwashing.

Your business may need to comply with California’s data protection laws even if you’re not based in California. Here’s what to know.

Email marketing automation saves time, boosts ROI, and delivers a better subscriber experience. Learn how to automate your emails efficiently.

Learn tips for building an opt-in email marketing list to engage in successful email marketing campaigns with active subscribers.

Read our expert tips on how to build an effective email marketing contact list.

Knowing your customer retention rate and some strategies to improve it can help boost your bottom line. See the calculation and get tips here.

Follow these tips to connect better with your customers. Learn what they want from your brand by gathering feedback and using customized interactions.

Email marketing is most effective when based on an up-to-date and accurate email list. These tips will ensure your address list is up to the task.

Sales reports can be sources of deep insight into the products and services that generate the biggest return.

Data management is important for sales, customer relations and productivity. Here are some tips for good data management.

CRM software helps you connect with customers. Learn how automated emails, reports, personalization and other CRM tools can boost customer service levels.

Find out how marketing automation works, the benefits and which tasks you can delegate to an automated solution.

Sales scripts help keep your sales team on the same page when contacting leads, prospects and customers. This guide explains how to develop a sales script that works.

Conversion tracking can improve how you engage with customers by helping you understand what prompts them to convert, whether that means clicking an ad, engaging with web content or making a purchase.

Surveys help companies better understand their target market. Learn how to use surveys for your business.

This article explains the importance of communicating well with your customers, as well as offers tips for how to improve your customer engagement.

Customer engagement is vital for building brand loyalty and driving repeat business. Learn tips and tools for improving your customer engagement strategy.

This guide highlights some of the CRM software certification and training available and why it is beneficial to businesses that rely on CRMs.

These tips can help small businesses make the most out of their text message marketing campaigns.

A sales pipeline can help you determine how your leads convert to customers and how you retain customers. This tool is useful for sales, marketing and customer service teams.

Don't give your customers a reason to leave. Instead, build brand loyalty with these customer service tips.

Audience engagement is essential for successful marketing. Use these five strategies and other tools to boost and track your target audience's engagement.

CRM dashboards offer instant insights into the metrics that matter most to your success. Here is what your dashboard should include.

Lead qualification helps determine the likelihood a prospect may buy from you, as well as capture key demographics to better help you market to potential buyers.

Sales analytics contextualize sales data and help businesses make more informed decisions about how to grow, reach more customers, and innovate.

This guide delves into seven lead-nurturing strategies that you can use to connect with your prospects.

This guide offers recommendations for small business sales apps and explains how businesses can use these sales software programs to their advantage.