Sales & Marketing

With a new year comes a new take on how retail will operate in a post-pandemic world. Here are the trends retail experts predict for 2022.

This guide identifies tech trends that are influencing how marketing departments and small business marketers operate in 2022.

2022 holiday shopping will be different from other years. Here's how to prepare your business.

Small business owners still use direct mail marketing to reach customers. Take advantage of USPS promotions to save money on direct mail.

QR (quick response) codes redirect scanners to online information. Learn five simple ways to use QR codes as a marketing tool to promote your company.

If you want to improve your sales, try replicating these important traits that many successful salespeople share.

Follow these best practices for responding to difficult customers and improving customer satisfaction.

Many businesses collect data for multifold purposes. Here's how to know what they're doing with your personal data and whether it is secure.

Customer acquisition can often be a challenge. Here's how to generate leads and grow your business.

Direct mail remains a highly effective marketing channel. Here's why and how you should use it.

Triggered emails can save time and increase revenue for your business. Learn what the different types are and how to create your own campaign.

Online coupons are digital codes that let customers redeem offers and promotions. Learn how to use online coupons to attract and retain online shoppers.

CRM workflows can help automate key sales, marketing and customer services tasks. Here is how to create them.

Learn how to use Adobe Creative Cloud Express and make a splash with your business's online presence.

A presale is when you sell products you haven't yet created as a way to gauge customer interest. Learn what's involved in a successful presale.

A seasonal business doesn't have to mean limited profits. Learn strategies for managing expenses and keeping your seasonal business afloat all year long.

Learn how sales force automation streamlines repetitive or tedious tasks and frees up your employees for more important work.

Customer trust is plummeting. Learn how to improve communication and build trust with consumers.

CRM software offers numerous benefits for your lead management process. Learn about the main ones and how to get them.

Brands can learn a lot by listening to their customers. Here are 10 effective ways to connect and build lasting relationships with them.

Cold calling is one method to engage potential customers. Here's what you need to know to do it effectively.

Simple scents work best at getting customers to buy. Here's how smells can make people want to spend money.

Phone etiquette is essential to maintaining customer satisfaction and representing your brand professionally. Here's how to manage your phone lines.

Hiring a marketing company is a risk that may pay off or fail. Here's how to hire a marketing company to ensure your next marketing campaign's success.

Successful companies spend money on marketing only to people they know want what they sell. But how do they find these consumers? With demographics.

Learn from some of the worst telemarketing calls so you can choose the right outbound call center for your business.

Which program is right for your business?

Google offers several tools for small businesses, many of them free. Learn how to use tools like Google Business Profiles, Google Analytics and Google Ads.

If you have more than one Google Ads account, the free Google Ad Manager helps you centralize management, manage revenue and boost ROI.

Google Analytics lets you track website traffic, visitor behavior, social media and more. Here's how.