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Everything that you need to know to find more customers, and drive more revenue for your business. Learn the latest from the experts.

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Article
How to Create Triggered Emails
By Kiely Kuligowski | October 03, 2022

Triggered emails can save time and increase revenue for your business. Learn what the different types are and how to create your own campaign.

Article
Smart Marketing Strategies for Handmade Businesses
By Jennifer Post | September 30, 2022

Learn marketing strategies and tips that work well for handmade businesses, such as those that sell on Etsy and other artisanal marketplaces.

Article
How to Use Google Analytics
By Sara Angeles | September 30, 2022

Google Analytics lets you track website traffic, visitor behavior, social media and more. Here's how.

Article
6 Crazy Marketing Gimmicks Gone Horribly Wrong
By Chad Brooks | September 30, 2022

Not all marketing campaigns go as planned. We break down some of the biggest marketing failures of all time.

Article
How to Develop Successful Email Drip Campaigns
By Kiely Kuligowski | September 30, 2022

Drip campaigns can lead to higher conversions. Learn how to develop a successful drip campaign.

Article
10 Ways to (Really) Know Your Customers
By Sammi Caramela | September 29, 2022

Customer engagement is vital for building brand loyalty and driving repeat business. Learn tips and tools for improving your customer engagement strategy.

Article
Direct Mail Marketing Guide for Small Businesses
By Kiely Kuligowski | September 29, 2022

Direct mail marketing can complement digital marketing and help reach customers and prospects. Learn seven steps for launching a direct mail campaign.

Article
How CRMs Streamline Email Marketing
By Kiely Kuligowski | September 29, 2022

CRM software can help make your email marketing campaigns stronger and more personalized to your customers' interests.

Article
CRM vs. Marketing Automation: What’s the Difference?
By Kiely Kuligowski | September 29, 2022

Using marketing automation and CRM software together can maximize benefits and help businesses create a better marketing strategy.

Article
How to Develop and Track a Marketing Budget
By Marisa Sanfilippo | September 22, 2022

How much is enough to get your brand noticed and drive conversions? How much is too much? Here's what you should know about developing a marketing budget.

Article
Tips for Hiring a Marketing Company
By Adam Uzialko | September 22, 2022

Hiring a marketing company is a risk that may pay off or fail. Here's how to hire a marketing company to ensure your next marketing campaign's success.

Article
CRM Metrics You Should Know
By Matt D’Angelo | September 22, 2022

Analyzing key metrics can help drive success within your business and make you more competitive. Here is how your CRM can help in those efforts.

Article
How CRM Works in the Sales Funnel
By David Gargaro | September 22, 2022

CRM software can provide insights to help you improve the customer experience. Here's how to implement CRM for your business's sales funnel.

Article
What Is Conjoint Analysis?
By Chad Brooks | September 20, 2022

Conjoint analysis is a method of product and pricing research. Learn why this market research tool is effective and how to conduct a conjoint analysis.

Article
The Future of Retail: Trends for 2022
By Andrew Martins | September 19, 2022

With a new year comes a new take on how retail will operate in a post-pandemic world. Here are the trends retail experts predict for 2022.

Article
8 Ways to Put Pokemon Go to Work for Your Small Business
By Adam Uzialko | September 19, 2022

Follow these tips to leverage Pokemon Go for the benefit of your small business.

Article
Customer Service Lessons From Luxury Brands
By Kiely Kuligowski | September 19, 2022

Luxury brands offer quality products and follow it up with excellent customer service. Learn how to implement high-end service practices in your business.

Article
Google for Business: A Small Business Guide
By Sammi Caramela | September 19, 2022

Google offers several tools for small businesses, many of them free. Learn how to use tools like Google Business Profiles, Google Analytics and Google Ads.

Article
Customer Loyalty Programs: A Must-Have Retention Strategy
By Jennifer Post | September 19, 2022

Small businesses are increasingly using customer rewards and loyalty programs as a retention strategy. Here are options for capitalizing on this popular trend.

Article
Who Sent the First Valentine’s Day Cards?
By Anna Attkisson | September 19, 2022

Valentines date back to the 1400s, but a female entrepreneur in Massachusetts started the first Valentine business.

Article
How to Calculate Your Customer Retention Rate
By Max Freedman | September 19, 2022

Your customer retention rate shows you how many repeat customers you have. Here is how to calculate it and strategies to increase it.

Article
How to Create a Lead Capture Form
By Max Freedman | September 19, 2022

A lead capture form can help you gather the contact information of people who might be interested in your products and services. Here's how to create one.

Article
How to Develop a Call to Action (With Examples)
By Marisa Sanfilippo | September 19, 2022

A call to action encourages a user to click an ad, learn more about your company or make a purchase. Here's how to develop a CTA that converts.

Article
How to Start Selling on Amazon
By Matt D’Angelo | September 19, 2022

Amazon can expose your company to a huge potential market. Follow these steps to get started and promote your product pages.

Article
The Making of a Brand: A Guide to Defining and Building a Powerful Brand
By Marisa Sanfilippo | September 19, 2022

Branding is incredibly important for businesses of all sizes. Here's how to build a brand that resonates with your customers.

Article
How to Drive Sales Using Sound
By Matt D’Angelo | September 19, 2022

This guide explains how to use sound to bolster your sales and marketing efforts, and to cultivate your desired brand reputation.

Article
How to Create a Great Corporate Logo
By Adam Uzialko | September 19, 2022

If you have a new business or are rebranding, a corporate logo is critical because it represents you. Learn tips for creating an effective corporate logo. 

Article
Customer Service 101: Phone Etiquette for Small Businesses
By Max Freedman | September 15, 2022

Phone etiquette is essential to maintaining customer satisfaction and representing your brand professionally. Here's how to manage your phone lines.

Article
13 Secrets for Growing Your Business Quickly
By Sean Peek | September 15, 2022

There's no surefire formula for instant success, but you can boost your business's growth with these tips from startup founders.

Article
How to Master Cold Calling (Scripts Included)
By Yara Simón | September 13, 2022

Cold calling is one method to engage potential customers. Here's what you need to know to do it effectively.