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Sales & Marketing

Everything that you need to know to find more customers, and drive more revenue for your business. Learn the latest from the experts.

Latest: Advice, Tips and Resources

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Article
What Are Demographics In Marketing?
By Mark Fairlie | May 20, 2024

Successful companies spend money on marketing only to people they know want what they sell. But how do they find these consumers? With demographics.

woman looking at a laptop
Article
How to Write Email Subject Lines
By Chad Brooks | May 17, 2024

Your recipients' inboxes are likely flooded, but a catchy subject line can make you stand out. Learn how to create effective email subject lines.

Article
Deal or No Deal: Are Coupons Good for Business?
By Kim Ann Zimmermann | May 16, 2024

Coupons have benefits and risks. Here's how small businesses can use coupons to boost sales and retain customers.

Article
Why Your Company Should Offer Online Coupons
By Isaiah Atkins | May 16, 2024

Online coupons are digital codes that let customers redeem offers and promotions. Learn how to use online coupons to attract and retain online shoppers.

Article
The Importance of Maintaining Clean Data
By Hannah Tayson | April 19, 2024

Data management is important for sales, customer relations and productivity. Here are some tips for good data management.

Article
How to Set Up Workflows With a CRM
By Max Freedman | April 19, 2024

CRM workflows can help automate key sales, marketing and customer services tasks. Here is how to create them.

Remote worker
Article
How to Create a CRM Dashboard – With Examples
By Max Freedman | April 18, 2024

CRM dashboards offer instant insights into the metrics that matter most to your success. Here is what your dashboard should include.

Article
How to Use a CRM for Lead Management
By Max Freedman | April 15, 2024

CRM software offers numerous benefits for your lead management process. Learn about the main ones and how to get them.

Article
DIY PR: 11 Public Relations Solutions for Small Businesses
By Max Freedman | April 12, 2024

Good public relations can complement your business's marketing and advertising efforts. Learn how to do your own PR.

Article
Homeshoring Brings Call Centers and Customers Closer
By Adam Uzialko | April 11, 2024

Outsourcing cuts costs for a call center, but at the expense of customer satisfaction. Learn how homeshoring brings call center jobs back to the U.S.

Article
6 Tips for Creating a Great Business Marketing Plan
By Sean Peek | April 08, 2024

These six tips can help you create a small business marketing plan that works to keep your audience engaged.

Article
Best Sales Apps for Small Businesses
By Max Freedman | April 02, 2024

This guide offers recommendations for small business sales apps and explains how businesses can use these sales software programs to their advantage.

person giving a sales pitch
Article
Tips for Perfecting Your Elevator Pitch
By Marisa Sanfilippo | April 01, 2024

Learn the dos and don'ts of an elevator pitch, and why it's an essential business speech.

Article
The CRM Metrics You Should Know
By Matt D’Angelo | March 28, 2024

Analyzing key metrics can help drive success within your business and make you more competitive. Here is how your CRM can help in those efforts.

Article
How to Create a Great Corporate Logo
By Adam Uzialko | March 28, 2024

If you have a new business or are rebranding, a corporate logo is critical because it represents you. Learn tips for creating an effective corporate logo. 

Article
How to Calculate Your Customer Retention Rate
By Max Freedman | March 28, 2024

Knowing your customer retention rate and some strategies to improve it can help boost your bottom line. See the calculation and get tips here.

Article
How a Mobile CRM Benefits Your Business
By Max Freedman | March 28, 2024

Mobile CRMs allow employees to tap into your CRM from anywhere. Here is how they work and what five elements you should consider when implementing one.

Hands holding a smartphone checking email
Article
6 Benefits of Email Marketing for Small Businesses
By Jamie Johnson | March 28, 2024

Email marketing is an affordable, effective marketing strategy for small businesses. Learn how email marketing can improve sales and build relationships.

Business meeting
Article
5 Crucial Steps to Sell Your Business
By Ace Chapman, Broker at Business Exits Inc. | March 28, 2024

Taking these steps to sell your business will ensure you maximize your value and transfer ownership smoothly.

Businessman using laptop computer
Article
What Is Contact Management?
By Julie Thompson | March 18, 2024

This guide describes contact management and how it works to improve a business's communications with its customers.

Article
7 Email Marketing Metrics You Should Track
By Jamie Johnson | March 07, 2024

Email marketing is profitable, but only if you track the right metrics. Here are seven email marketing metrics to grow your business.

Article
The Science of Persuasion: How to Influence Consumer Choice
By Sean Peek | February 23, 2024

There's a science to persuasion, and you can use it to your advantage in understanding and influencing consumer behavior.

Article
How to Develop a Customer Survey
By Sean Peek | February 20, 2024

Discover the benefits of customer surveys, learn how to develop a customer survey and decide how often to conduct customer surveys.

Article
How CRM Analytics Work
By Jeremy Bender | February 15, 2024

CRM data analytics can help you track sales and service performance and improve your methods. Learn about the types of CRM analytics and how to track them.

Article
10 Worst Telemarketing Calls Ever
By Mark Fairlie | February 13, 2024

Learn from some of the worst telemarketing calls so you can choose the right outbound call center for your business.

Article
Guide to Building a Sales Funnel
By David Gargaro | January 30, 2024

A sales funnel is a marketing term for the customer journey as they move toward purchasing. Learn about the sales funnel stages and how to build one.

Article
How CRM Works in the Sales Funnel
By David Gargaro | January 30, 2024

CRM funnels are similar to sales funnels. Learn how to create a CRM funnel that works with CRM software to automatically track, engage and nurture leads.

Article
How to Use National Days Properly for Advertising
By Natalie Hamingson | January 30, 2024

National Days provide unique opportunities for businesses to embark on advertising campaigns. Learn about 50 days you can use in national advertising.

person holding a credit card and using a laptop
Article
4 Ways to Improve Communication With Customers
By Adam Uzialko | January 30, 2024

This article explains the importance of communicating well with your customers, as well as offers tips for how to improve your customer engagement.

Article
How to Create a Content Calendar
By Yara Simón | January 29, 2024

A content calendar can help you streamline content across all channels. Learn how to create an effective content calendar to stay organized and consistent.