Sales & Marketing

Customer delight extends beyond customer satisfaction. It's those little things that wow your customer base and show you care.

Knowing your customer retention rate and some strategies to improve it can help boost your bottom line.

Customer surveys can help you identify what you're doing well and ways to improve while nurturing positive customer relationships.

Since it first burst onto the scene, Pokemon Go has evolved in a big way. The augmented-reality game could offer some easy marketing opportunities for your business.

Luxury brands are known for top-notch service. Here's what you can learn from them.

Online discounts lower your prices but can also attract and retain customers.

Generation Y, also known as millennials, is the most connected and educated generation in American history. The old ways of selling and marketing don't work on them – find out what does.

A sales funnel can help you track your leads as they progress closer to becoming paying customers.

Follow these 10 strategies to strengthen your connection with your customers.

These are some quick, easy ways to get started with QR codes.

Use presale and post-sale analytics to determine the sales and marketing processes that work.

Why Word of Mouth Trumps Traditional Advertising

Maintaining excellent customer relationships boosts retention and loyalty.

Yelp is the second most popular online review site in the U.S., with half of Americans consulting it before they make a purchase. Here's how to make the most of Yelp.

Mobile marketing helps you communicate with customers no matter where they are.

Improve the efficiency and focus of every department in your business with customer segmentation.

There's no surefire formula for instant success, but you can boost your business's growth with these tips from startup founders.

Follow these customer engagement tips and tools to help you build brand loyalty and drive repeat business.

Losing customers can be costly, so make an effort to keep the ones you have.

Learn how this handy suite of tools can benefit your company.

If you want your marketing campaigns to succeed, it all starts with a great marketing plan.

Customer loyalty can help your business boom in the best of times, but it can also help you survive in tough or challenging times.

Many businesses must focus their marketing efforts on a local audience.

Amazon can expose your company to a huge potential market. Follow these steps to get started and learn how to promote your product pages.

Use these cost-effective strategies and tips to attract new customers in different markets to expand your audience.

Brand ambassadors can drive sales, boost brand awareness, and help your business create a community.

Fair Trade certification shows customers and employees that your brand is committed to sustainability and fair business practices throughout the supply chain, from sourcing to production to sale.

As companies expand their social media content to include videos, here are our picks for the best video apps for your business.

With trust in business on the decline, strengthening customer communication should be a top priority for your company. Here are some tangible steps you can take.

Do you know the differences between advertising, marketing and public relations?