Sales & Marketing

Customer loyalty can help your business boom in the best of times, but it can also help you survive in tough or challenging times.

Email retargeting can help you stay in touch with subscribers who previously showed interest in your business but who've lost touch. Here's how it works.

Poring over sales data may not be at the top of your priority list, but the information you glean from it can helpyou grow and improve your business operations.

A content calendar can improve your content marketing efforts by aligning brand voice across channels and delivering relevant content to your audience. Here's how to develop a content calendar.

Do you respond to online reviews about your small business? Here's why you should, regardless of whether they're positive or negative.

It can be tempting to take advantage of text message marketing and the direct line to your audience. But spamming your customers can be counterproductive.

Your content marketing efforts could be vastly improved by developing a comprehensive content strategy. Here's what it should include.

Evergreen content is an important part of any content marketing strategy. Here's how to create it.

Follow these 10 strategies to strengthen your connection to your customers.

Tracking visitors to your website can improve other elements of your broader marketing strategy.

Email marketing is most effective when based on an up-to-date and accurate email list. These best practices will ensure your email list is up to the task.

Email marketing allows small businesses to reach their target audience directly. Here are the six biggest benefits of email marketing.

Click-to-call gives current and potential customers a simple and convenient way to connect with your team over the phone.

Building a sales pipeline can help you understand how your customers interact with your brand and products or services.

A sales funnel can help you track your leads as they progress closer to becoming paying customers.

CRM software can inform you about your customers and how they move through your sales funnel, helping you improve the customer experience from prospect to buyer.

CRM software can be an indispensable tool for improving marketing campaigns.

Here's how to develop a sales report that provides detailed information on your sales department's performance.

Perfecting the lead generation process could result in more sales and faster business growth.

In order to be prepared for your company's future, you need to be able to properly forecast what your sales are going to be.

These FTC telemarketing rules are critical for businesses to know before engaging in any type of telemarketing.

Marketing automation handles time-consuming tasks, allowing business owners to hone their marketing strategy. Discover which tasks you can deploy to an automated marketing solution.

Improve the efficiency and focus of every department in your business with customer segmentation.

This guide explains the benefits of a lead capture form and how to build one for your landing pages.

A potential customer or client may request a price quote from you. Here's how to provide a professional estimate.

A sales script is a set of guidelines that can help you keep your message consistent across your company and improve your sales techniques.

Using CRM and email marketing tools together can help you create targeted, personalized campaigns.

While CRM and marketing automation seem similar, there are key differences between the two types of software.

Boost your marketing ROI and avoid getting blocked by following these tips.