Sales & Marketing

Learn marketing strategies and tips that work well for handmade businesses, such as those that sell on Etsy and other artisanal marketplaces.

This guide offers tips to quickly grow your business and thus improve your ability to generate leads and make sales.

Read about 13 companies that made international marketing mistakes when taking their business global – and learn how to avoid making the same mistakes.

Many businesses collect data for multifold purposes. Here's how to know what they're doing with your personal data and whether it is secure.

Email drip campaigns are an easy way to connect with customers and grow your business. Get step-by-step instructions here.

Customer loyalty is important if you want to build recurring business. This guide explains the best way to make your customers loyal to your brand.

If you have more than one Google Ads account, the free Google Ad Manager helps you centralize management, manage revenue and boost ROI.

A content calendar can help you streamline content across all channels. Learn how to create an effective content calendar to stay organized and consistent.

Unlock the potential of evergreen content for long-term engagement and SEO benefits. Learn how to create, refresh and leverage evergreen content.

This article describes Google Analytics and how to use it to understand better how your business website is performing.

Content can help you generate leads, build trust with your audience and establish expertise. Learn how to create a content strategy to grow your business.

These tech trends will change digital marketing. Can your business take advantage of them?

A bounced email is an email that wasn't delivered successfully. Learn how a hard bounce differs from a soft bounce and how to avoid bounces.

Email marketing automation saves time, boosts ROI, and delivers a better subscriber experience. Learn how to automate your emails efficiently.

Cold calling is one method to engage potential customers. Here's what you need to know to do it effectively.

These five patient acquisition strategies can help you make the best of your practice's internet presence to draw in new patients.

Sales analytics contextualize sales data and help businesses make more informed decisions about how to grow, reach more customers, and innovate.

Learn from some of the worst telemarketing calls so you can choose the right outbound call center for your business.

This guide explains the benefits of running a gift card program as a small business.

Putting a presentation on YouTube can be a great way to reach co-workers and customers, and it's easy to do. Here's how.

Consumers and brands can maintain relationships that mimic humanlike relationships.

Learn how your company can create a better website.

Outsourcing cuts costs for a call center, but at the expense of customer satisfaction. Learn how homeshoring brings call center jobs back to the U.S.

This guide delves into seven lead-nurturing strategies that you can use to connect with your prospects.

Conjoint analysis is a method of product and pricing research. Learn why this market research tool is effective and how to conduct a conjoint analysis.

Learn what sentiment analysis is and how it helps businesses understand what their customers are feeling, which can improve sales and brand strength.

Good public relations can complement your business's marketing and advertising efforts. Learn how to do your own PR.

Follow these successful marketing techniques and strategies to engage with and sell to Generation Y, also known as millennials.

Google offers several tools for small businesses, many of them free. Learn how to use tools like Google Business Profiles, Google Analytics and Google Ads.

Taking these steps to sell your business will ensure you maximize your value and transfer ownership smoothly.