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Sales & Marketing

Everything that you need to know to find more customers, and drive more revenue for your business. Learn the latest from the experts.

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The Future of Retail: Trends for 2022
By Andrew Martins | December 06, 2022

With a new year comes a new take on how retail will operate in a post-pandemic world. Here are the trends retail experts predict for 2022.

Businesswoman studing stats on computer
10 Tech Trends That Will Influence Your Marketing
By Bennett Conlin | December 06, 2022

This guide identifies tech trends that are influencing how marketing departments and small business marketers operate in 2022.

13 Ways to Prepare Your Small Business for Holiday Sales
By Kiely Kuligowski | December 05, 2022

2022 holiday shopping will be different from other years. Here's how to prepare your business.

6 USPS Promotions to Take Advantage of in 2022
By Isaiah Atkins | December 05, 2022

Small business owners still use direct mail marketing to reach customers. Take advantage of USPS promotions to save money on direct mail.

woman using a computer in a home office
5 Practical Ways to Incorporate QR Codes Into Your Marketing Plan
By Business News Daily | December 02, 2022

QR (quick response) codes redirect scanners to online information. Learn five simple ways to use QR codes as a marketing tool to promote your company.

14 Important Traits Successful Salespeople Share
By Max Freedman | November 28, 2022

If you want to improve your sales, try replicating these important traits that many successful salespeople share.

10 Ways to Handle Difficult Customers
By Skye Schooley | November 22, 2022

Follow these best practices for responding to difficult customers and improving customer satisfaction.

How Businesses Are Collecting Data (And What They’re Doing With It)
By Max Freedman | November 21, 2022

Many businesses collect data for multifold purposes. Here's how to know what they're doing with your personal data and whether it is secure.

What Small Businesses Need to Know about Lead Generation
By Adam Uzialko | November 17, 2022

Customer acquisition can often be a challenge. Here's how to generate leads and grow your business.

Small Business Guide to Direct Mail
By Max Freedman | November 16, 2022

Direct mail remains a highly effective marketing channel. Here's why and how you should use it.

person checking email on computer
How to Create Triggered Emails
By Kiely Kuligowski | November 16, 2022

Triggered emails can save time and increase revenue for your business. Learn what the different types are and how to create your own campaign.

Why Your Company Should Offer Online Coupons
By Isaiah Atkins | November 16, 2022

Online coupons are digital codes that let customers redeem offers and promotions. Learn how to use online coupons to attract and retain online shoppers.

How to Set Up Workflows With a CRM
By Max Freedman | November 16, 2022

CRM workflows can help automate key sales, marketing and customer services tasks. Here is how to create them.

Adobe Creative Cloud Express Tutorial for Marketing Your Brand
By Jackie Dove | November 16, 2022

Learn how to use Adobe Creative Cloud Express and make a splash with your business's online presence.

Presale Strategy: How to Set Up a Successful Presale
By Matt D’Angelo | November 16, 2022

A presale is when you sell products you haven't yet created as a way to gauge customer interest. Learn what's involved in a successful presale.

Have a Seasonal Business? 4 Tips for Year-Round Profitability
By Saige Driver | November 16, 2022

A seasonal business doesn't have to mean limited profits. Learn strategies for managing expenses and keeping your seasonal business afloat all year long.

What Is Sales Force Automation?
By Marisa Sanfilippo | November 16, 2022

Learn how sales force automation streamlines repetitive or tedious tasks and frees up your employees for more important work.

4 Ways to Improve Communication With Your Customers
By Adam Uzialko | November 16, 2022

Customer trust is plummeting. Learn how to improve communication and build trust with consumers.

How to Use a CRM for Lead Management
By Max Freedman | November 16, 2022

CRM software offers numerous benefits for your lead management process. Learn about the main ones and how to get them.

How to Connect With Customers
By Sammi Caramela | November 16, 2022

Brands can learn a lot by listening to their customers. Here are 10 effective ways to connect and build lasting relationships with them.

How to Master Cold Calling (Scripts Included)
By Yara Simón | November 16, 2022

Cold calling is one method to engage potential customers. Here's what you need to know to do it effectively.

The Smells That Make Shoppers Spend More
By Marisa Sanfilippo | November 16, 2022

Simple scents work best at getting customers to buy. Here's how smells can make people want to spend money.

Customer Service 101: Phone Etiquette for Small Businesses
By Max Freedman | November 15, 2022

Phone etiquette is essential to maintaining customer satisfaction and representing your brand professionally. Here's how to manage your phone lines.

Tips for Hiring a Marketing Company
By Adam Uzialko | November 15, 2022

Hiring a marketing company is a risk that may pay off or fail. Here's how to hire a marketing company to ensure your next marketing campaign's success.

What Are Demographics in Marketing?
By Mark Fairlie | November 15, 2022

Successful companies spend money on marketing only to people they know want what they sell. But how do they find these consumers? With demographics.

10 Worst Telemarketing Calls Ever
By Mark Fairlie | November 15, 2022

Learn from some of the worst telemarketing calls so you can choose the right outbound call center for your business.

Customer Loyalty Programs: A Must-Have Retention Strategy
By Jennifer Post | November 15, 2022

Which program is right for your business?

Google for Business: A Small Business Guide
By Sammi Caramela | November 11, 2022

Google offers several tools for small businesses, many of them free. Learn how to use tools like Google Business Profiles, Google Analytics and Google Ads.

How to Use Google Ad Manager for Your Small Business
By Jennifer Post | November 11, 2022

If you have more than one Google Ads account, the free Google Ad Manager helps you centralize management, manage revenue and boost ROI.

How to Use Google Analytics
By Sara Angeles | November 11, 2022

Google Analytics lets you track website traffic, visitor behavior, social media and more. Here's how.