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Sales & Marketing

Everything that you need to know to find more customers, and drive more revenue for your business. Learn the latest from the experts.

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5 Crucial Steps to Sell Your Business
By Ace Chapman, Broker at Business Exits Inc. | March 28, 2024

Taking these steps to sell your business will ensure you maximize your value and transfer ownership smoothly.

Businessman using laptop computer
What Is Contact Management?
By Julie Thompson | March 18, 2024

This guide describes contact management and how it works to improve a business's communications with its customers.

7 Email Marketing Metrics You Should Track
By Jamie Johnson | March 07, 2024

Email marketing is profitable, but only if you track the right metrics. Here are seven email marketing metrics to grow your business.

The Science of Persuasion: How to Influence Consumer Choice
By Sean Peek | February 23, 2024

There's a science to persuasion, and you can use it to your advantage in understanding and influencing consumer behavior.

How to Develop a Customer Survey
By Sean Peek | February 20, 2024

Discover the benefits of customer surveys, learn how to develop a customer survey and decide how often to conduct customer surveys.

How CRM Analytics Work
By Jeremy Bender | February 15, 2024

CRM data analytics can help you track sales and service performance and improve your methods. Learn about the types of CRM analytics and how to track them.

10 Worst Telemarketing Calls Ever
By Mark Fairlie | February 13, 2024

Learn from some of the worst telemarketing calls so you can choose the right outbound call center for your business.

Guide to Building a Sales Funnel
By David Gargaro | January 30, 2024

A sales funnel is a marketing term for the customer journey as they move toward purchasing. Learn about the sales funnel stages and how to build one.

How CRM Works in the Sales Funnel
By David Gargaro | January 30, 2024

CRM funnels are similar to sales funnels. Learn how to create a CRM funnel that works with CRM software to automatically track, engage and nurture leads.

How to Use National Days Properly for Advertising
By Natalie Hamingson | January 30, 2024

National Days provide unique opportunities for businesses to embark on advertising campaigns. Learn about 50 days you can use in national advertising.

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4 Ways to Improve Communication With Customers
By Adam Uzialko | January 30, 2024

This article explains the importance of communicating well with your customers, as well as offers tips for how to improve your customer engagement.

How to Create a Content Calendar
By Yara Simón | January 29, 2024

A content calendar can help you streamline content across all channels. Learn how to create an effective content calendar to stay organized and consistent.

Making the Most of Yelp: A Small Business Guide
By Mark Fairlie | January 26, 2024

In this guide learn what Yelp is, how to make the most out of business listings and how best to handle bad customer reviews.

The Smells That Make Shoppers Spend More
By Marisa Sanfilippo | January 24, 2024

Simple scents work best at getting customers to buy. Here’s how smells can make people want to spend money.

How Sentiment Analysis Can Improve Your Sales
By Mark Fairlie | January 17, 2024

Learn what sentiment analysis is and how it helps businesses understand what their customers are feeling, which can improve sales and brand strength.

How to Embed a Video in Your Email
By Jamie Johnson | January 17, 2024

Learn why you should consider adding video to your emails and how to do it right.

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3PL Logistics Guide
By Max Freedman | January 17, 2024

Learn about third-party logistics and how outsourcing key e-commerce processes can improve a business's bottom line. Plus, see the best 3PL providers.

Why Word of Mouth Trumps Traditional Advertising
By Max Freedman | January 17, 2024

Word-of-mouth referrals can be more effective than traditional advertising if you know how to encourage them. This guide explains how you can do it.

Small Business Guide to Direct Mail
By Max Freedman | January 16, 2024

Direct mail remains a highly effective marketing channel. Here's why and how you should use it.

Customer Retention Strategies for Small Businesses
By Katharine Paljug | January 16, 2024

Many businesses are so focused on new clients they ignore current customers. Learn strategies to grow your business while keeping your current customers.

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CRM vs. Marketing Automation: What’s the Difference?
By Kiely Kuligowski | January 16, 2024

CRM is mostly used as a sales tool while marketing automation is a lead generation and nurturing tool. Using them together yields powerful results.

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10 Tech Trends That Will Influence Your Marketing Strategies
By Bennett Conlin | January 16, 2024

These tech trends will change digital marketing. Can your business take advantage of them?

Customer Service 101: Phone Etiquette for Small Businesses
By Max Freedman | January 16, 2024

Phone etiquette is essential to maintaining customer satisfaction and representing your brand professionally. Here's how to manage your phone lines.

How to Run a Gift Card Program
By Jennifer Dublino | January 16, 2024

This guide explains the benefits of running a gift card program as a small business.

How to Avoid Sending Spam Text Messages to Customers
By Julie Thompson | January 16, 2024

Quality SMS marketing means personalized, concise messages. Before launching your campaign, brush up on current laws and best practices.

How to Make the Most of Small Business Saturday
By Kiely Kuligowski | January 13, 2024

Set your company up for success with these tips for Small Business Saturday.

Your Customers Love a Good Story. Tell One
By Tom Anziano | January 12, 2024

Find out how telling your story can help your business grow, and get storytelling tips for turning customers into brand champions.

9 Transactional Emails to Help You Close the Deal
By Jamie Johnson | January 12, 2024

These nine transactional emails can help you drive new sales and improve the customer's experience with your brand.

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E-Commerce Problems Your Business Needs to Address
By Shayna Waltower | January 09, 2024

There are many reasons why your customers never finish the checkout process. Find out how to fix the issues that hurt your online store sales.

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How to Create and Implement a Sales Cycle
By Hannah Tayson | January 09, 2024

Sales cycles are crucial to bring in new customers and keep current customers loyal to your business. Here are the steps to implement a sales cycle.