Sales & Marketing

Consumers and brands can maintain relationships that mimic humanlike relationships.

One of the biggest and easiest ways of winning lifelong customer loyalty is providing stellar customer service. Learn what works and what doesn't here.

Visual elements like logos, photos and designs are a key part of your brand. Here's what to do – and not do – to ensure your visual assets are effective.

Rebranding can be a difficult but necessary step in a business's growth and development. If you're revamping your brand, follow these tips for success.

Learn how to use Adobe Creative Cloud Express and make a splash with your business's online presence.

Having a brand ambassador as part of your marketing campaign can boost brand awareness and drive sales. Learn how to find and utilize brand ambassadors. 

Learn how to connect with consumers by offering them a unique and dynamic branded experience.

Read about 13 companies that made international marketing mistakes when taking their business global – and learn how to avoid making the same mistakes.

Good public relations can complement your business's marketing and advertising efforts. Learn how to do your own PR.

Outsourcing cuts costs for a call center, but at the expense of customer satisfaction. Learn how homeshoring brings call center jobs back to the U.S.

Remarketing gives online businesses multiple chances to sell to the same consumer, even if they visited once and left. Learn how remarketing works. 

Learn marketing strategies and tips that work well for handmade businesses, such as those that sell on Etsy and other artisanal marketplaces.

Learn which of your former favorite companies are no longer around.

A podcast is a popular and versatile media form used to promote a business. Learn podcast basics, tips for success and how to get started.

Luxury brands offer quality products and follow it up with excellent customer service. Learn how to implement high-end service practices in your business.

If you have a new business or are rebranding, a corporate logo is critical because it represents you. Learn tips for creating an effective corporate logo. 

Google offers several tools for small businesses, many of them free. Learn how to use tools like Google Business Profiles, Google Analytics and Google Ads.

This guide identifies tech trends that are influencing how marketing departments and small business marketers operate in 2022.

If you have more than one Google Ads account, the free Google Ad Manager helps you centralize management, manage revenue and boost ROI.

Greenwashing might sound clean, but it's a dirty business practice. Here's everything you need to know about greenwashing.

Learn how your company can create a better website.

Follow these tips to leverage Pokemon Go for the benefit of your small business.

Learn how to write effective press releases that will help your business get news coverage, pique investors' interests, and drive brand recognition.

Many salespeople give up too quickly, but long-term sales persistence pays huge dividends. Get tips on sales persistence and resources for improving sales.

Learn why more people trust personal recommendations than ads – and how to use it to your business's advantage.

Read our expert tips on how to build an effective email marketing contact list.

A seasonal business doesn't have to mean limited profits. Learn strategies for managing expenses and keeping your seasonal business afloat all year long.

Creating an effective Google Ads campaign can be difficult, but there are tips and strategies to maximize its results. Learn to use Google Ads effectively.

This guide explains how to use sound to bolster your sales and marketing efforts, and to cultivate your desired brand reputation.

A presale is when you sell products you haven't yet created as a way to gauge customer interest. Learn what's involved in a successful presale.