Sales & Marketing

Mobile CRMs allow employees to tap into your CRM from anywhere. Here is how they work and what five elements you should consider when implementing one.

Email marketing is an affordable, effective marketing strategy for small businesses. Learn how email marketing can improve sales and build relationships.

Taking these steps to sell your business will ensure you maximize your value and transfer ownership smoothly.

This guide describes contact management and how it works to improve a business's communications with its customers.

Email marketing is profitable, but only if you track the right metrics. Here are seven email marketing metrics to grow your business.

There's a science to persuasion, and you can use it to your advantage in understanding and influencing consumer behavior.

Discover the benefits of customer surveys, learn how to develop a customer survey and decide how often to conduct customer surveys.

CRM data analytics can help you track sales and service performance and improve your methods. Learn about the types of CRM analytics and how to track them.

Learn from some of the worst telemarketing calls so you can choose the right outbound call center for your business.

A sales funnel is a marketing term for the customer journey as they move toward purchasing. Learn about the sales funnel stages and how to build one.

CRM funnels are similar to sales funnels. Learn how to create a CRM funnel that works with CRM software to automatically track, engage and nurture leads.

National Days provide unique opportunities for businesses to embark on advertising campaigns. Learn about 50 days you can use in national advertising.

This article explains the importance of communicating well with your customers, as well as offers tips for how to improve your customer engagement.

A content calendar can help you streamline content across all channels. Learn how to create an effective content calendar to stay organized and consistent.

In this guide learn what Yelp is, how to make the most out of business listings and how best to handle bad customer reviews.

Simple scents work best at getting customers to buy. Here’s how smells can make people want to spend money.

Learn what sentiment analysis is and how it helps businesses understand what their customers are feeling, which can improve sales and brand strength.

Learn about third-party logistics and how outsourcing key e-commerce processes can improve a business's bottom line. Plus, see the best 3PL providers.

Word-of-mouth referrals can be more effective than traditional advertising if you know how to encourage them. This guide explains how you can do it.

Direct mail remains a highly effective marketing channel. Here's why and how you should use it.

Many businesses are so focused on new clients they ignore current customers. Learn strategies to grow your business while keeping your current customers.

CRM is mostly used as a sales tool while marketing automation is a lead generation and nurturing tool. Using them together yields powerful results.

These tech trends will change digital marketing. Can your business take advantage of them?

Phone etiquette is essential to maintaining customer satisfaction and representing your brand professionally. Here's how to manage your phone lines.

This guide explains the benefits of running a gift card program as a small business.

Quality SMS marketing means personalized, concise messages. Before launching your campaign, brush up on current laws and best practices.

Set your company up for success with these tips for Small Business Saturday.

Find out how telling your story can help your business grow, and get storytelling tips for turning customers into brand champions.

These nine transactional emails can help you drive new sales and improve the customer's experience with your brand.

There are many reasons why your customers never finish the checkout process. Find out how to fix the issues that hurt your online store sales.