Sales & Marketing

Learn why you should consider adding video to your emails and how to do it right.

Learn about third-party logistics and how outsourcing key e-commerce processes can improve a business's bottom line. Plus, see the best 3PL providers.

Word-of-mouth referrals can be more effective than traditional advertising if you know how to encourage them. This guide explains how you can do it.

Knowing who your customers are allows you to focus your marketing campaigns, offer specialized products or services, and adapt as your industry changes.

Direct mail remains a highly effective marketing channel. Here's why and how you should use it.

Many businesses are so focused on new clients they ignore current customers. Learn strategies to grow your business while keeping your current customers.

Successful companies spend money on marketing only to people they know want what they sell. But how do they find these consumers? With demographics.

CRM is mostly used as a sales tool while marketing automation is a lead generation and nurturing tool. Using them together yields powerful results.

These tech trends will change digital marketing. Can your business take advantage of them?

Phone etiquette is essential to maintaining customer satisfaction and representing your brand professionally. Here's how to manage your phone lines.

This guide explains the benefits of running a gift card program as a small business.

Quality SMS marketing means personalized, concise messages. Before launching your campaign, brush up on current laws and best practices.

Set your company up for success with these tips for Small Business Saturday.

Find out how telling your story can help your business grow, and get storytelling tips for turning customers into brand champions.

These nine transactional emails can help you drive new sales and improve the customer's experience with your brand.

Greenwashing might sound clean, but it's a dirty business practice. Here's everything you need to know about greenwashing.

There are many reasons why your customers never finish the checkout process. Find out how to fix the issues that hurt your online store sales.

Sales cycles are crucial to bring in new customers and keep current customers loyal to your business. Here are the steps to implement a sales cycle.

CRM software is an excellent tool to streamline marketing campaigns. Learn about six CRM features that improve marketing efforts and how to choose a CRM.

Consumers are spending more on organic food than ever.

Learn about the major retail trends that are expected to affect the retail industry this year.

Unlock the potential of evergreen content for long-term engagement and SEO benefits. Learn how to create, refresh and leverage evergreen content.

Follow these best practices for responding to difficult customers and improving customer satisfaction.

Many salespeople give up too quickly, but long-term sales persistence pays huge dividends. Get tips on sales persistence and resources for improving sales.

Your business may need to comply with California’s data protection laws even if you’re not based in California. Here’s what to know.

By passing third-party auditors' evaluations, your business can access the marketing and sustainability benefits of the Fair Trade label.

CRM software helps you connect with customers. Learn how automated emails, reports, personalization and other CRM tools can boost customer service levels.

Content can help you generate leads, build trust with your audience and establish expertise. Learn how to create a content strategy to grow your business.

CRM models can help you contextualize all your customer data for more powerful lead nurturing, helping you close more deals.

Improving the customer experience is crucial to business success. Learn how to build positive customer relationships and keep your customers long-term.