Sales & Marketing

If you have a new business or are rebranding, a corporate logo is critical because it represents you. Learn tips for creating an effective corporate logo. 

Learn how to send marketing emails with this guide to signing up for an email marketing service, managing your contacts, and more.

Mobile CRMs allow employees to tap into your CRM from anywhere. Here is how they work and what five elements you should consider when implementing one.

These nine transactional emails can help you drive new sales and improve the customer's experience with your brand.

A seasonal business doesn't have to mean limited profits. Learn strategies for managing expenses and keeping your seasonal business afloat all year long.

Find out how to expand your target audience with these marketing strategies.

Remarketing gives online businesses multiple chances to sell to the same consumer, even if they visited once and left. Learn how remarketing works. 

This guide explains how to use sound to bolster your sales and marketing efforts, and to cultivate your desired brand reputation.

Learn why you should consider adding video to your emails and how to do it right.

Luxury brands offer quality products and follow it up with excellent customer service. Learn how to implement high-end service practices in your business.

Read our expert tips on how to build an effective email marketing contact list.

Learn which of your former favorite companies are no longer around.

A presale is when you sell products you haven't yet created as a way to gauge customer interest. Learn what's involved in a successful presale.

Greenwashing might sound clean, but it's a dirty business practice. Here's everything you need to know about greenwashing.

Learn how to avoid these email marketing mistakes that plague small businesses.

Knowing who your customers are allows you to focus your marketing campaigns, offer specialized products or services, and adapt as your industry changes.

Learn how to write effective press releases that will help your business get news coverage, pique investors' interests, and drive brand recognition.

Want to get your product featured in a movie or TV show? Here's what you need to do.

A podcast is a popular and versatile media form used to promote a business. Learn podcast basics, tips for success and how to get started.

Not all marketing campaigns go as planned. We break down some of the biggest marketing failures of all time.

Accomplish your goals by mastering business presentation skills with preparation, practice and these tips.

Successful companies spend money on marketing only to people they know want what they sell. But how do they find these consumers? With demographics.

Your recipients' inboxes are likely flooded, but a catchy subject line can make you stand out. Learn how to create effective email subject lines.

Coupons have benefits and risks. Here's how small businesses can use coupons to boost sales and retain customers.

Online coupons are digital codes that let customers redeem offers and promotions. Learn how to use online coupons to attract and retain online shoppers.

Data management is important for sales, customer relations and productivity. Here are some tips for good data management.

CRM workflows can help automate key sales, marketing and customer services tasks. Here is how to create them.

CRM dashboards offer instant insights into the metrics that matter most to your success. Here is what your dashboard should include.

CRM software offers numerous benefits for your lead management process. Learn about the main ones and how to get them.

These six tips can help you create a small business marketing plan that works to keep your audience engaged.