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Sales & Marketing

Everything that you need to know to find more customers, and drive more revenue for your business. Learn the latest from the experts.

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How a Mobile CRM Benefits Your Business
By Max Freedman | September 13, 2022

Mobile CRMs allow employees to tap into your CRM from anywhere. Here is how they work and what five elements you should consider when implementing one.

How to Use a CRM for Lead Management
By Max Freedman | September 08, 2022

CRM software offers numerous benefits for your lead management process. Learn about the main ones and how to get them.

What Is Contact Management?
By Julie Thompson | September 08, 2022

This guide describes contact management and how it works to improve a business's communications with its customers.

5 Hiring Horror Stories To Learn From
By Elizabeth Veras | September 06, 2022

The wrong hiring practices can yield some of the worst hires. We've gathered some stories for you so that you can learn from others' mistakes.

CRM Certification and Training
By Julie Thompson | August 29, 2022

This guide highlights some of the CRM software certification and training available and why it is beneficial to businesses that rely on CRMs.

The 3 C’s of Driving Sales: Connect, Convince, Collaborate
By Adam Uzialko | August 29, 2022

Author and sales expert Mike Schultz outlines the three levels of selling that differentiate those who make a sale and those who don't.

7 Email Marketing Tips (Plus Evidence of Success)
By Sean Peek | August 25, 2022

Email marketing is an easy and affordable tool an entrepreneur can use to grow their small business, but many don't know where to start. Follow these seven tips to launch a successful campaign.

5 Video Apps to Revolutionize Your Social Media Posts
By Joshua Stowers | August 25, 2022

This guide rounds up some popular video applications useful for social media content creation. Businesses looking to improve social media marketing can use these apps to create engaging videos.

How Businesses Are Collecting Data (And What They’re Doing With It)
By Max Freedman | August 25, 2022

Many businesses collect data for multifold purposes. Here's how to know what they're doing with your personal data and whether it is secure.

5 Strategies to Build and Track Audience Engagement
By Shayna Waltower | August 24, 2022

Audience engagement is essential for successful marketing. Use these five strategies and other tools to boost and track your target audience's engagement.

Better Data and Personalization Are the Future of Email Marketing
By Andrew Martins | August 24, 2022

Considering email marketing for your business? Here are some things you need to know about the future of email marketing.

DIY PR: 11 Public Relations Solutions for Small Businesses
By Max Freedman | August 24, 2022

Good public relations can complement your business's marketing and advertising efforts. Learn how to do your own PR.

Presentation Skills Everyone Should Have
By Katharine Paljug | August 24, 2022

Accomplish your goals by mastering business presentation skills with preparation, practice and these tips.

Best Corporate April Fools’ Day Pranks
By Joyce Walsack | August 24, 2022

These April Fools' Day pranks show how playful strategies like this can give your brand a boost – or hold your business back, if you're not careful.

How to Run a Gift Card Program
By Jennifer Dublino | August 24, 2022

This guide explains the benefits of running a gift card program as a small business.

How to Make the Most of Small Business Saturday
By Kiely Kuligowski | August 24, 2022

Set your company up for success with these tips for Small Business Saturday.

Best Sales Apps for Small Businesses
By Max Freedman | August 24, 2022

This guide offers recommendations for small business sales apps and explains how businesses can use these sales software programs to their advantage.

How to Create a Content Calendar
By Yara Simón | August 24, 2022

Learn how to create a content calendar for your company's blog, social media accounts and email marketing campaigns.

The Pros and Cons of Outsourcing Marketing and PR
By Bennett Conlin | August 24, 2022

Can your business and in-house team handle marketing and PR alone? Learn how to decide whether to outsource these initiatives.

FTC Telemarketing Laws to Call By
By Mona Bushnell | August 24, 2022

Telemarketing lawsuits can be extremely expensive. Avoid them by following these FTC telemarketing rules.

10 Worst Telemarketing Calls Ever
By Mark Fairlie | August 24, 2022

Learn from some of the worst telemarketing calls so you can choose the right outbound call center for your business.

Tips for Starting a Podcast
By Paula Fernandes | August 23, 2022

A podcast is a popular and versatile media form used to promote a business. Learn podcast basics, tips for success and how to get started.

13 Ways to Prepare Your Small Business for Holiday Sales
By Kiely Kuligowski | August 17, 2022

2022 holiday shopping will be different from other years. Here's how to prepare your business.

Can’t Resist That Gum? You’re Not Alone
By Adam Uzialko | August 17, 2022
Why Your Company Should Offer Online Coupons
By Andrew Martins | August 17, 2022

Thrifty shoppers are hitting the web this holiday. A new study shows how important online coupons may be to your business's e-commerce efforts.

How to Properly Use National Days for Advertising
By Bennett Conlin | August 17, 2022

Learn how to use marketing celebrations like National Doughnut Day to build your brand through social media.

Advertising vs. Marketing vs. PR: What’s the Difference?
By Max Freedman | August 17, 2022

Learn the differences between advertising, marketing and PR – and how you can use all three to grow your business.

3PL Logistics Guide
By Max Freedman | August 12, 2022

This guide explains third-party logistics and how outsourcing key e-commerce processes can improve a business's bottom line.

Chamber of Commerce Campaigns to Combat Counterfeits
By Andrew Martins | August 12, 2022

In preparation for the holidays, the U.S. Chamber of Commerce is teaching consumers about the dangers surrounding counterfeit goods and how to spot a fake.

Types of Surveys Your Business Should Use
By David Gargaro | August 12, 2022

Surveys help companies better understand their target market. Learn how to use surveys for your business.