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Everything that you need to know to find more customers, and drive more revenue for your business. Learn the latest from the experts.

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Article
14 Important Traits Successful Salespeople Share
By Max Freedman | January 23, 2023

If you want to improve your sales, try replicating these important traits that many successful salespeople share.

Article
5 Strategies to Build and Track Audience Engagement
By Shayna Waltower | January 23, 2023

Audience engagement is essential for successful marketing. Use these five strategies and other tools to boost and track your target audience's engagement.

Article
DIY PR: 11 Public Relations Solutions for Small Businesses
By Max Freedman | January 23, 2023

Good public relations can complement your business's marketing and advertising efforts. Learn how to do your own PR.

Article
Invasion of Privacy? What Consumers Think of Personalized Online Ads
By Neil Cumins | January 23, 2023

Personalized online ads benefit businesses, but how do consumers actually feel about them?

Article
How Sentiment Analysis Can Improve Your Sales
By Mark Fairlie | January 23, 2023

Learn what sentiment analysis is and how it helps businesses understand what their customers are feeling, which can improve sales and brand strength.

Article
How to Use Google Analytics
By Sara Angeles | January 23, 2023

Google Analytics lets you track website traffic, visitor behavior, social media and more. Here's how.

Article
The Science of Persuasion: How to Influence Consumer Choice
By Sean Peek | January 23, 2023

There's a science to persuasion, and you can use it to your advantage in understanding and influencing consumer behavior.

Article
Customer Loyalty Programs: A Must-Have Retention Strategy
By Jennifer Post | January 23, 2023

Which program is right for your business?

Article
Adobe Creative Cloud Express Tutorial for Marketing Your Brand
By Jackie Dove | January 23, 2023

Learn how to use Adobe Creative Cloud Express and make a splash with your business's online presence.

Article
How to Upload PowerPoint Presentations to YouTube
By Sean Peek | January 23, 2023

Putting a presentation on YouTube can be a great way to reach co-workers and customers, and it's easy to do. Here's how.

Article
Presentation Skills Everyone Should Have
By Katharine Paljug | January 23, 2023

Accomplish your goals by mastering business presentation skills with preparation, practice and these tips.

Article
How to Drive Sales Using Sound
By Matt D’Angelo | January 23, 2023

This guide explains how to use sound to bolster your sales and marketing efforts, and to cultivate your desired brand reputation.

Article
6 Tips for Creating a Great Business Marketing Plan
By Sean Peek | January 23, 2023

These six tips can help you create a small business marketing plan that works to keep your audience engaged.

Article
Is Net Promoter Score Still Useful?
By Dock David Treece | January 23, 2023

Your Net Promoter Score quantifies customer loyalty, but this method comes with limitations. Learn more about the pros and cons of this metric.

marketing meeting
Article
The Making of a Brand: A Guide to Defining and Building a Powerful Brand
By Ross Mudrick | January 23, 2023

Your brand is the way you present your business or product to the marketplace. Here's how to define and build a business brand and make it work for you.

Article
8 Mobile Marketing Solutions for Small Businesses
By Matt D’Angelo | January 23, 2023

Launching a mobile marketing campaign is a piece of cake with these tools and services.

Article
Google for Business: A Small Business Guide
By Sammi Caramela | January 23, 2023

Google offers several tools for small businesses, many of them free. Learn how to use tools like Google Business Profiles, Google Analytics and Google Ads.

Article
What Small Businesses Need to Know about Lead Generation
By Adam Uzialko | January 23, 2023

Customer acquisition can often be a challenge. Here's how to generate leads and grow your business.

Article
Rebrand Your Business Without Losing Your Audience
By Katharine Paljug | January 23, 2023

Rebranding can be a difficult but necessary step in a business's growth and development. If you're revamping your brand, follow these tips for success.

Article
Customer Service 101: Phone Etiquette for Small Businesses
By Max Freedman | January 23, 2023

Phone etiquette is essential to maintaining customer satisfaction and representing your brand professionally. Here's how to manage your phone lines.

Article
How the GDPR Is Affecting Email Marketing
By Adam Uzialko | January 23, 2023

Email marketing is still effective under the GDPR. Learn how compliance with the EU's sweeping privacy measure can actually help you target your audience.

Article
How Businesses Are Collecting Data (And What They’re Doing With It)
By Max Freedman | January 23, 2023

Many businesses collect data for multifold purposes. Here's how to know what they're doing with your personal data and whether it is secure.

Article
Smart Marketing Strategies for Handmade Businesses
By Jennifer Post | January 23, 2023

Learn marketing strategies and tips that work well for handmade businesses, such as those that sell on Etsy and other artisanal marketplaces.

Article
6 Reasons Your Company Could Benefit From a Brand Ambassador Program
By Andreas Rivera | January 23, 2023

Having a brand ambassador as part of your marketing campaign can boost brand awareness and drive sales. Learn how to find and utilize brand ambassadors. 

Article
How to Connect With Customers
By Sammi Caramela | January 23, 2023

Brands can learn a lot by listening to their customers. Here are 10 effective ways to connect and build lasting relationships with them.

Article
Google Ads Secrets: What Works for Small Businesses
By Matt D’Angelo | January 23, 2023

Creating an effective Google Ads campaign can be difficult, but there are tips and strategies to maximize its results. Learn to use Google Ads effectively.

marketing fails
Article
How to Reach Your Target Customer
By Katharine Paljug | January 23, 2023

Do you know who your target audience is? Check out these expert tips on how to connect with yours.

Article
How to Properly Use National Days for Advertising
By Bennett Conlin | January 23, 2023

Learn how to use marketing celebrations like National Doughnut Day to build your brand through social media.

Article
The 3 C’s of Driving Sales: Connect, Convince, Collaborate
By Adam Uzialko | January 23, 2023

Author and sales expert Mike Schultz outlines the three levels of selling that differentiate those who make a sale and those who don't.

Article
13 Best Podcasts for Salesforce Fanatics
By Max Freedman | January 23, 2023

If you can't get enough of Salesforce updates, CRM admin tips, and general sales and marketing chatter, check out these Salesforce-related podcasts.