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Sales & Marketing

Everything that you need to know to find more customers, and drive more revenue for your business. Learn the latest from the experts.

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Consumers Have Humanlike Relationships With Brands
By Julie Thompson | April 13, 2022

Consumers and brands can maintain relationships that mimic humanlike relationships.

Bad Customer Service? Most Consumers Will Dump Your Brand
By Adam Uzialko | April 12, 2022

One of the biggest and easiest ways of winning lifelong customer loyalty is providing stellar customer service. Learn what works and what doesn't here.

Do’s and Don’ts of Creating a Visual Brand
By Katharine Paljug | April 04, 2022

Visual elements like logos, photos and designs are a key part of your brand. Here's what to do – and not do – to ensure your visual assets are effective.

Rebrand Your Business Without Losing Your Audience
By Katharine Paljug | March 21, 2022

Rebranding can be a difficult but necessary step in a business's growth and development. If you're revamping your brand, follow these tips for success.

Adobe Creative Cloud Express Tutorial for Marketing Your Brand
By Jackie Dove | March 21, 2022

Learn how to use Adobe Creative Cloud Express and make a splash with your business's online presence.

6 Reasons Your Company Could Benefit From a Brand Ambassador Program
By Andreas Rivera | March 18, 2022

Having a brand ambassador as part of your marketing campaign can boost brand awareness and drive sales. Learn how to find and utilize brand ambassadors. 

What Is Experiential Marketing?
By Kiely Kuligowski | March 18, 2022

Learn how to connect with consumers by offering them a unique and dynamic branded experience.

Lost in Translation: 13 International Marketing Fails
By Skye Schooley | March 18, 2022

Read about 13 companies that made international marketing mistakes when taking their business global – and learn how to avoid making the same mistakes.

DIY PR: 11 Public Relations Solutions for Small Businesses
By Max Freedman | March 10, 2022

Good public relations can complement your business's marketing and advertising efforts. Learn how to do your own PR.

Homeshoring Brings Call Centers and Customers Closer
By Adam Uzialko | March 07, 2022

Outsourcing cuts costs for a call center, but at the expense of customer satisfaction. Learn how homeshoring brings call center jobs back to the U.S.

4 Tips for Making Your Remarketing Campaign a Success
By Mark Fairlie | March 07, 2022

Remarketing gives online businesses multiple chances to sell to the same consumer, even if they visited once and left. Learn how remarketing works. 

Smart Marketing Strategies for Handmade Businesses
By Jennifer Post | March 04, 2022

Learn marketing strategies and tips that work well for handmade businesses, such as those that sell on Etsy and other artisanal marketplaces.

11 Beloved Brands Gone Forever
By Chad Brooks | March 04, 2022

Learn which of your former favorite companies are no longer around.

Tips for Starting a Podcast
By Paula Fernandes | March 04, 2022

A podcast is a popular and versatile media form used to promote a business. Learn podcast basics, tips for success and how to get started.

Customer Service Lessons From Luxury Brands
By Kiely Kuligowski | March 03, 2022

Luxury brands offer quality products and follow it up with excellent customer service. Learn how to implement high-end service practices in your business.

How to Create a Great Corporate Logo
By Adam Uzialko | March 02, 2022

If you have a new business or are rebranding, a corporate logo is critical because it represents you. Learn tips for creating an effective corporate logo. 

Google for Business: A Small Business Guide
By Sammi Caramela | March 02, 2022

Google offers several tools for small businesses, many of them free. Learn how to use tools like Google Business Profiles, Google Analytics and Google Ads.

10 Tech Trends That Will Influence Your Marketing
By Bennett Conlin | February 28, 2022

This guide identifies tech trends that are influencing how marketing departments and small business marketers operate in 2022.

How to Use Google Ad Manager for Your Small Business
By Jennifer Post | February 25, 2022

If you have more than one Google Ads account, the free Google Ad Manager helps you centralize management, manage revenue and boost ROI.

What Is Greenwashing?
By Carlyann Edwards | February 24, 2022

Greenwashing might sound clean, but it's a dirty business practice. Here's everything you need to know about greenwashing.

First Impressions: What Good Design Can Do for Your Business
By Adryan Corcione | February 24, 2022

Learn how your company can create a better website.

8 Ways to Put Pokemon Go to Work for Your Small Business
By Adam Uzialko | February 17, 2022

Follow these tips to leverage Pokemon Go for the benefit of your small business.

Writing Press Releases That Actually Get Read
By Adam Uzialko | February 17, 2022

Learn how to write effective press releases that will help your business get news coverage, pique investors' interests, and drive brand recognition.

Sales Persistence Pays Off
By Adam Uzialko | February 16, 2022

Many salespeople give up too quickly, but long-term sales persistence pays huge dividends. Get tips on sales persistence and resources for improving sales.

Why Word of Mouth Trumps Traditional Advertising
By Max Freedman | February 16, 2022

Learn why more people trust personal recommendations than ads – and how to use it to your business's advantage.

How to Build an Email Marketing Contact List
By Skye Schooley | February 14, 2022

Read our expert tips on how to build an effective email marketing contact list.

Have a Seasonal Business? 4 Tips for Year-Round Profitability
By Saige Driver | February 14, 2022

A seasonal business doesn't have to mean limited profits. Learn strategies for managing expenses and keeping your seasonal business afloat all year long.

Google Ads Secrets: What Works for Small Businesses
By Matt D’Angelo | February 10, 2022

Creating an effective Google Ads campaign can be difficult, but there are tips and strategies to maximize its results. Learn to use Google Ads effectively.

How to Drive Sales Using Sound
By Matt D’Angelo | February 09, 2022

This guide explains how to use sound to bolster your sales and marketing efforts, and to cultivate your desired brand reputation.

Presale Strategy: How to Set Up a Successful Presale
By Matt D’Angelo | February 09, 2022

A presale is when you sell products you haven't yet created as a way to gauge customer interest. Learn what's involved in a successful presale.