Sales & Marketing

Can your business and in-house team handle marketing and PR alone? Learn how to decide whether to outsource these initiatives.

A podcast is a popular and versatile media form used to promote a business. Learn podcast basics, tips for success and how to get started.

Learn the differences between advertising, marketing and PR – and how you can use all three to grow your business.

This guide explains third-party logistics and how outsourcing key e-commerce processes can improve a business's bottom line.

Surveys help companies better understand their target market. Learn how to use surveys for your business.

By passing third-party auditors' evaluations, your business can access the marketing and sustainability benefits of the Fair Trade label.

One of the biggest and easiest ways of winning lifelong customer loyalty is providing stellar customer service. Learn what works and what doesn't here.

Follow these successful marketing techniques and strategies to engage with and sell to Generation Y, also known as millennials.

Learn why more people trust personal recommendations than ads – and how to use it to your business's advantage.

Want to get your product featured in a movie or TV show? Here's what you need to do.

Having a brand ambassador as part of your marketing campaign can boost brand awareness and drive sales. Learn how to find and utilize brand ambassadors. 

California has its own version of GDPR called CCPA, or the California Consumer Privacy Act. Here's what SMBs need to know, and how to prepare.

Email marketing is still effective under the GDPR. Learn how compliance with the EU's sweeping privacy measure can actually help you target your audience.

Greenwashing might sound clean, but it's a dirty business practice. Here's everything you need to know about greenwashing.

Launching a mobile marketing campaign is a piece of cake with these tools and services.

Learn what livestreaming is, how to create livestream videos and the marketing benefits of streaming – with examples of successful livestreams.

Learn what sentiment analysis is and how it helps businesses understand what their customers are feeling, which can improve sales and brand strength.

Email spam trigger words include obviously ridiculous things and ordinary, everyday phrases. Here's a big list of phrases to avoid when possible.

Learn which of your former favorite companies are no longer around.

These six tips can help you create a small business marketing plan that works to keep your audience engaged.

Selling with a story is a new approach to marketing that utilizes a compelling narrative as the lead driver for connecting with customers on a more personal level.

Learn how to write effective press releases that will help your business get news coverage, pique investors' interests, and drive brand recognition.

Negative customer reviews don't necessarily have to hurt your company if you handle them correctly. Here's how to turn a bad review into a branding opportunity.

Customer satisfaction isn't enough. If you want to keep your customers coming back, you have to create customer delight. Here's how.

Knowing how your potential customers are finding your business is critical to your success. Here is how to properly track and manage your lead sources.

Customer loyalty is especially important during the COVID-19 pandemic. Here's how to build customer loyalty in your brand.

Sales funnels are marketing tools that allow you to track the customer journey and optimize the customer experience to drive more sales.

Rebranding can be a difficult but necessary step in a business's growth and development. If you're revamping your brand, follow these tips for success.

Discover local marketing strategies that can help you find nearby customers.

Read our expert tips on how to build an effective email marketing contact list.