Sales & Marketing

Keeping your advertisements close to home has great benefits.

Negative customer reviews are common, especially in public-facing businesses. Here’s how you can adapt your business processes and generate customer loyalty from negative customer reviews.

Customer engagement is vital for building brand loyalty and driving repeat business. Learn tips and tools for improving your customer engagement strategy.

For many businesses, marketing efforts must reach a local audience. Here are some local marketing strategies for small businesses.

Can your business and in-house team handle marketing and PR alone? Learn how to decide whether to outsource these initiatives.

Having a brand ambassador as part of your marketing campaign can boost brand awareness and drive sales. Learn how to find and utilize brand ambassadors. 

Hiring a marketing company is a risk that may pay off or fail. Here's how to hire a marketing company to ensure your next marketing campaign's success.

These tips can help small businesses make the most out of their text message marketing campaigns.

: Text message marketing helps businesses communicate effectively with customers. Learn best practices for text message marketing and some mistakes to avoid.

You can take advantage of the mobile game Pokemon Go for your small business. Here’s how.

Learn marketing strategies and tips that work well for handmade businesses, such as those that sell on Etsy and other artisanal marketplaces.

Text message marketing is an integral and effective part of mobile marketing. Here's what you should know about running successful SMS marketing campaigns.

Knowing your target audience helps you reach the people most likely to buy your products. Learn tips for identifying and reaching your target customers.

Learn how your company can create a better website.

This guide offers tips to quickly grow your business and thus improve your ability to generate leads and make sales.

A seasonal business doesn't have to mean limited profits. Learn strategies for managing expenses and keeping your seasonal business afloat all year long.

Email marketing is evolving to help businesses grow. Learn how artificial intelligence, machine learning and cloud technology will affect email marketing.

Creating an effective Google Ads campaign can be difficult, but there are tips and strategies to maximize its results. Learn to use Google Ads effectively.

Email marketing is an easy and affordable tool an entrepreneur can use to grow their small business, but many don't know where to start. Follow these seven tips to launch a successful campaign.

Follow these successful marketing techniques and strategies to engage with and sell to Generation Y, also known as millennials.

Remarketing gives online businesses multiple chances to sell to the same consumer, even if they visited once and left. Learn how remarketing works. 

Which program is right for your business?

Conjoint analysis is a method of product and pricing research. Learn why this market research tool is effective and how to conduct a conjoint analysis.

Most consumers have smartphones, making mobile marketing effective and inexpensive. Learn about mobile marketing platforms that make the process easy.

Conversion tracking can improve how you engage with customers by helping you understand what prompts them to convert, whether that means clicking an ad, engaging with web content or making a purchase.

This guide delves into seven lead-nurturing strategies that you can use to connect with your prospects.

Learn what big data and customer relationship management systems are — and how the connection between them can best be leveraged.

This article describes Google Analytics and how to use it to understand better how your business website is performing.

Learn how to plan a corporate event that will help grow your business, attract customers and strengthen customer relations.

Read about 13 companies that made international marketing mistakes when taking their business global – and learn how to avoid making the same mistakes.