Sales & Marketing

Your recipients' inboxes are likely flooded, but a catchy subject line can make you stand out. Learn how to create effective email subject lines.

Data management is important for sales, customer relations and productivity. Here are some tips for good data management.

CRM workflows can help automate key sales, marketing and customer services tasks. Here is how to create them.

CRM dashboards offer instant insights into the metrics that matter most to your success. Here is what your dashboard should include.

CRM software offers numerous benefits for your lead management process. Learn about the main ones and how to get them.

This guide offers recommendations for small business sales apps and explains how businesses can use these sales software programs to their advantage.

Learn the dos and don'ts of an elevator pitch, and why it's an essential business speech.

Analyzing key metrics can help drive success within your business and make you more competitive. Here is how your CRM can help in those efforts.

This guide describes contact management and how it works to improve a business's communications with its customers.

Email marketing is profitable, but only if you track the right metrics. Here are seven email marketing metrics to grow your business.

CRM funnels are similar to sales funnels. Learn how to create a CRM funnel that works with CRM software to automatically track, engage and nurture leads.

National Days provide unique opportunities for businesses to embark on advertising campaigns. Learn about 50 days you can use in national advertising.

Simple scents work best at getting customers to buy. Here’s how smells can make people want to spend money.

Learn about third-party logistics and how outsourcing key e-commerce processes can improve a business's bottom line. Plus, see the best 3PL providers.

Direct mail remains a highly effective marketing channel. Here's why and how you should use it.

CRM is mostly used as a sales tool while marketing automation is a lead generation and nurturing tool. Using them together yields powerful results.

Phone etiquette is essential to maintaining customer satisfaction and representing your brand professionally. Here's how to manage your phone lines.

Quality SMS marketing means personalized, concise messages. Before launching your campaign, brush up on current laws and best practices.

Set your company up for success with these tips for Small Business Saturday.

Find out how telling your story can help your business grow, and get storytelling tips for turning customers into brand champions.

There are many reasons why your customers never finish the checkout process. Find out how to fix the issues that hurt your online store sales.

Sales cycles are crucial to bring in new customers and keep current customers loyal to your business. Here are the steps to implement a sales cycle.

Consumers are spending more on organic food than ever.

Learn about the major retail trends that are expected to affect the retail industry this year.

Follow these best practices for responding to difficult customers and improving customer satisfaction.

Many salespeople give up too quickly, but long-term sales persistence pays huge dividends. Get tips on sales persistence and resources for improving sales.

Your business may need to comply with California’s data protection laws even if you’re not based in California. Here’s what to know.

CRM models can help you contextualize all your customer data for more powerful lead nurturing, helping you close more deals.

Learn more about Salesforce via podcasts. The podcasts we list range from technical dev talk to general news and best-practice sales and marketing content.

Retargeting emails are designed to re-engage members of your target audience that once showed interest but haven’t interacted with your content in a while. Here’s how to create retargeting emails.