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Everything that you need to know to find more customers, and drive more revenue for your business. Learn the latest from the experts.

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Article
The Pros and Cons of Outsourcing Marketing and PR
By Bennett Conlin | August 24, 2022

Can your business and in-house team handle marketing and PR alone? Learn how to decide whether to outsource these initiatives.

Article
Tips for Starting a Podcast
By Paula Fernandes | August 23, 2022

A podcast is a popular and versatile media form used to promote a business. Learn podcast basics, tips for success and how to get started.

Article
Advertising vs. Marketing vs. PR: What’s the Difference?
By Max Freedman | August 17, 2022

Learn the differences between advertising, marketing and PR – and how you can use all three to grow your business.

Warehouse inventory manager
Article
3PL Logistics Guide
By Max Freedman | August 12, 2022

This guide explains third-party logistics and how outsourcing key e-commerce processes can improve a business's bottom line.

Article
Types of Surveys Your Business Should Use
By David Gargaro | August 12, 2022

Surveys help companies better understand their target market. Learn how to use surveys for your business.

Article
How (and Why) to Become Fair Trade Certified
By Ross Mudrick | August 12, 2022

By passing third-party auditors' evaluations, your business can access the marketing and sustainability benefits of the Fair Trade label.

Article
Bad Customer Service? Most Consumers Will Dump Your Brand
By Adam Uzialko | August 11, 2022

One of the biggest and easiest ways of winning lifelong customer loyalty is providing stellar customer service. Learn what works and what doesn't here.

People sitting around a table
Article
Marketing to Millennials: How to Capture Gen Y Consumers
By Mark Fairlie | August 05, 2022

Follow these successful marketing techniques and strategies to engage with and sell to Generation Y, also known as millennials.

Article
Why Word of Mouth Trumps Traditional Advertising
By Max Freedman | August 05, 2022

Learn why more people trust personal recommendations than ads – and how to use it to your business's advantage.

Article
How to Make Your Product Famous (for Almost Nothing)
By Sean Peek | August 05, 2022

Want to get your product featured in a movie or TV show? Here's what you need to do.

Article
6 Reasons Your Company Could Benefit From a Brand Ambassador Program
By Andreas Rivera | August 05, 2022

Having a brand ambassador as part of your marketing campaign can boost brand awareness and drive sales. Learn how to find and utilize brand ambassadors. 

Article
How California’s Consumer Privacy Act Will Affect Your Business
By Anna Attkisson | August 05, 2022

California has its own version of GDPR called CCPA, or the California Consumer Privacy Act. Here's what SMBs need to know, and how to prepare.

Article
How the GDPR Is Affecting Email Marketing
By Adam Uzialko | August 05, 2022

Email marketing is still effective under the GDPR. Learn how compliance with the EU's sweeping privacy measure can actually help you target your audience.

Article
What Is Greenwashing?
By Carlyann Edwards | August 05, 2022

Greenwashing might sound clean, but it's a dirty business practice. Here's everything you need to know about greenwashing.

Article
8 Mobile Marketing Solutions for Small Businesses
By Matt D’Angelo | August 05, 2022

Launching a mobile marketing campaign is a piece of cake with these tools and services.

Article
How to Market Your Business With Video Livestreaming
By Hannah Tayson | August 05, 2022

Learn what livestreaming is, how to create livestream videos and the marketing benefits of streaming – with examples of successful livestreams.

Article
How Sentiment Analysis Can Improve Your Sales
By Mark Fairlie | August 05, 2022

Learn what sentiment analysis is and how it helps businesses understand what their customers are feeling, which can improve sales and brand strength.

Businesswoman reading
Article
200+ Words That’ll Land Your Email in the Spam Folder
By Max Freedman | August 03, 2022

Email spam trigger words include obviously ridiculous things and ordinary, everyday phrases. Here's a big list of phrases to avoid when possible.

Article
11 Beloved Brands Gone Forever
By Chad Brooks | August 03, 2022

Learn which of your former favorite companies are no longer around.

Article
6 Tips for Creating a Great Business Marketing Plan
By Sean Peek | August 03, 2022

These six tips can help you create a small business marketing plan that works to keep your audience engaged.

Article
Your Customers Love a Good Story. Tell One
By Chad Brooks | August 03, 2022

Selling with a story is a new approach to marketing that utilizes a compelling narrative as the lead driver for connecting with customers on a more personal level.

Article
Writing Press Releases That Actually Get Read
By Adam Uzialko | August 03, 2022

Learn how to write effective press releases that will help your business get news coverage, pique investors' interests, and drive brand recognition.

Article
Negative Customer Review? Turn It Into a Positive Opportunity
By Nicole Fallon | August 03, 2022

Negative customer reviews don't necessarily have to hurt your company if you handle them correctly. Here's how to turn a bad review into a branding opportunity.

Article
How Customer Delight Will Keep Them Coming Back
By Donna Fuscaldo | August 03, 2022

Customer satisfaction isn't enough. If you want to keep your customers coming back, you have to create customer delight. Here's how.

Article
How to Track and Manage Lead Sources
By Max Freedman | August 03, 2022

Knowing how your potential customers are finding your business is critical to your success. Here is how to properly track and manage your lead sources.

Article
7 Tips on How to Build Customer Loyalty
By Sean Peek | August 03, 2022

Customer loyalty is especially important during the COVID-19 pandemic. Here's how to build customer loyalty in your brand.

Article
Guide to Building a Sales Funnel
By David Gargaro | August 03, 2022

Sales funnels are marketing tools that allow you to track the customer journey and optimize the customer experience to drive more sales.

Article
Rebrand Your Business Without Losing Your Audience
By Katharine Paljug | August 03, 2022

Rebranding can be a difficult but necessary step in a business's growth and development. If you're revamping your brand, follow these tips for success.

Article
Local Marketing Strategies for Success
By Adam Uzialko | August 03, 2022

Discover local marketing strategies that can help you find nearby customers.

Article
How to Build an Email Marketing Contact List
By Skye Schooley | August 03, 2022

Read our expert tips on how to build an effective email marketing contact list.