Sales & Marketing

Magazine ads featuring sex get attention, but the strategy won't work for all brands or industries. Learn why sex is used in sales and when it won't work.

Consumers and brands can maintain relationships that mimic humanlike relationships.

Simple scents work best at getting customers to buy. Here's how smells can make people want to spend money.

Learn which of your former favorite companies are no longer around.

Selling with a story is a new approach to marketing that utilizes a compelling narrative as the lead driver for connecting with customers on a more personal level.

Text message marketing is a valuable marketing channel. Here's how it can benefit your business when used properly.

Successful marketing requires identifying your target market. Here are some ways to identify your ideal customer and speak to them directly.

Conjoint analysis is a method of product and pricing research. Learn why this market research tool is effective and how to conduct a conjoint analysis.

In this guide learn what Yelp is, how to make the most out of business listings and how best to handle bad customer reviews.

Online ads make more of an impact when they are simple and easy for viewers to comprehend.

This guide offers tips to quickly grow your business and thus improve your ability to generate leads and make sales.

Good public relations can complement your business's marketing and advertising efforts. Learn how to do your own PR.

Learn what sentiment analysis is and how it helps businesses understand what their customers are feeling, which can improve sales and brand strength.

There's a science to persuasion, and you can use it to your advantage in understanding and influencing consumer behavior.

Which program is right for your business?

Negative customer reviews are common, especially in public-facing businesses. Here’s how you can adapt your business processes and generate customer loyalty from negative customer reviews.

Learn how to use Adobe Creative Cloud Express and make a splash with your business's online presence.

Putting a presentation on YouTube can be a great way to reach co-workers and customers, and it's easy to do. Here's how.

This guide explains how to use sound to bolster your sales and marketing efforts, and to cultivate your desired brand reputation.

Accomplish your goals by mastering business presentation skills with preparation, practice and these tips.

A visual brand is a strong and consistent marketing tool. Here’s what you should do ― and not to do ― as you create it.

Your Net Promoter Score quantifies customer loyalty, but this method comes with limitations. Learn more about the pros and cons of this metric.

Most consumers have smartphones, making mobile marketing effective and inexpensive. Learn about mobile marketing platforms that make the process easy.

Google offers several tools for small businesses, many of them free. Learn how to use tools like Google Business Profiles, Google Analytics and Google Ads.

Customer acquisition can often be a challenge. Here's how to generate leads and grow your business.

Rebranding can be a difficult but necessary step in a business's growth and development. If you're revamping your brand, follow these tips for success.

Email marketing is still effective under the GDPR. Learn how compliance with the EU's sweeping privacy measure can actually help you target your audience.

Learn marketing strategies and tips that work well for handmade businesses, such as those that sell on Etsy and other artisanal marketplaces.

Having a brand ambassador as part of your marketing campaign can boost brand awareness and drive sales. Learn how to find and utilize brand ambassadors. 

Creating an effective Google Ads campaign can be difficult, but there are tips and strategies to maximize its results. Learn to use Google Ads effectively.