Sales & Marketing

CRM funnels are similar to sales funnels. Learn how to create a CRM funnel that works with CRM software to automatically track, engage and nurture leads.

National Days provide unique opportunities for businesses to embark on advertising campaigns. Learn about 50 days you can use in national advertising.

Simple scents work best at getting customers to buy. Here’s how smells can make people want to spend money.

Learn about third-party logistics and how outsourcing key e-commerce processes can improve a business's bottom line. Plus, see the best 3PL providers.

Word-of-mouth referrals can be more effective than traditional advertising if you know how to encourage them. This guide explains how you can do it.

Direct mail remains a highly effective marketing channel. Here's why and how you should use it.

Many businesses are so focused on new clients they ignore current customers. Learn strategies to grow your business while keeping your current customers.

CRM is mostly used as a sales tool while marketing automation is a lead generation and nurturing tool. Using them together yields powerful results.

Phone etiquette is essential to maintaining customer satisfaction and representing your brand professionally. Here's how to manage your phone lines.

Quality SMS marketing means personalized, concise messages. Before launching your campaign, brush up on current laws and best practices.

Set your company up for success with these tips for Small Business Saturday.

Find out how telling your story can help your business grow, and get storytelling tips for turning customers into brand champions.

There are many reasons why your customers never finish the checkout process. Find out how to fix the issues that hurt your online store sales.

Sales cycles are crucial to bring in new customers and keep current customers loyal to your business. Here are the steps to implement a sales cycle.

CRM software is an excellent tool to streamline marketing campaigns. Learn about six CRM features that improve marketing efforts and how to choose a CRM.

Consumers are spending more on organic food than ever.

Learn about the major retail trends that are expected to affect the retail industry this year.

Follow these best practices for responding to difficult customers and improving customer satisfaction.

Many salespeople give up too quickly, but long-term sales persistence pays huge dividends. Get tips on sales persistence and resources for improving sales.

Your business may need to comply with California’s data protection laws even if you’re not based in California. Here’s what to know.

CRM models can help you contextualize all your customer data for more powerful lead nurturing, helping you close more deals.

Learn more about Salesforce via podcasts. The podcasts we list range from technical dev talk to general news and best-practice sales and marketing content.

Retargeting emails are designed to re-engage members of your target audience that once showed interest but haven’t interacted with your content in a while. Here’s how to create retargeting emails.

Discover how you can use essential strategies to boost your brand’s sales, profits and customer engagement.

The holiday season can be hectic and profitable for small businesses. Learn how to get your business ready for a successful and busy holiday season.

Responding to both positive and negative reviews can help your business. Find out why and read tips on the best ways to reply to online comments.

Email marketing is most effective when based on an up-to-date and accurate email list. These tips will ensure your address list is up to the task.

Follow these tips to connect better with your customers. Learn what they want from your brand by gathering feedback and using customized interactions.

Find out how sales force automation can benefit your business, as well as the tools and software you should be using.

With opt-in email marketing, customers choose to receive – or not receive – email marketing messages. Learn how opt-in email marketing works for business