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Sales & Marketing

Everything that you need to know to find more customers, and drive more revenue for your business. Learn the latest from the experts.

Latest: Advice, Tips and Resources

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7 Ways to Conduct Local Marketing Online
By Max Freedman | October 27, 2023

Keeping your advertisements close to home has great benefits.

Negative Customer Review? Turn It Into a Positive Opportunity
By Nicole Fallon | October 27, 2023

Negative customer reviews are common, especially in public-facing businesses. Here’s how you can adapt your business processes and generate customer loyalty from negative customer reviews.

10 Ways to (Really) Know Your Customers
By Sammi Caramela | October 27, 2023

Customer engagement is vital for building brand loyalty and driving repeat business. Learn tips and tools for improving your customer engagement strategy.

Local Marketing Strategies for Success
By Adam Uzialko | October 26, 2023

For many businesses, marketing efforts must reach a local audience. Here are some local marketing strategies for small businesses.

The Pros and Cons of Outsourcing Marketing and PR
By Bennett Conlin | October 26, 2023

Can your business and in-house team handle marketing and PR alone? Learn how to decide whether to outsource these initiatives.

6 Reasons Your Company Could Benefit From a Brand Ambassador Program
By Andreas Rivera | October 26, 2023

Having a brand ambassador as part of your marketing campaign can boost brand awareness and drive sales. Learn how to find and utilize brand ambassadors. 

Tips for Hiring a Marketing Company
By Adam Uzialko | October 26, 2023

Hiring a marketing company is a risk that may pay off or fail. Here's how to hire a marketing company to ensure your next marketing campaign's success.

Text Message Marketing: Tips, Tools and Services
By Kiely Kuligowski | October 26, 2023

These tips can help small businesses make the most out of their text message marketing campaigns.

SMS Marketing Best Practices: Text Message Marketing Do’s and Don’ts
By Kiely Kuligowski | October 26, 2023

: Text message marketing helps businesses communicate effectively with customers. Learn best practices for text message marketing and some mistakes to avoid.

8 Ways Pokemon Go Can Work for Your Small Business
By Adam Uzialko | October 24, 2023

You can take advantage of the mobile game Pokemon Go for your small business. Here’s how.

Smart Marketing Strategies for Handmade Businesses
By Jennifer Post | October 24, 2023

Learn marketing strategies and tips that work well for handmade businesses, such as those that sell on Etsy and other artisanal marketplaces.

How to Run a Successful Text Message Marketing Campaign
By Sammi Caramela | October 24, 2023

Text message marketing is an integral and effective part of mobile marketing. Here's what you should know about running successful SMS marketing campaigns.

marketing fails
How to Reach Your Target Customer
By Katharine Paljug | October 24, 2023

Knowing your target audience helps you reach the people most likely to buy your products. Learn tips for identifying and reaching your target customers.

First Impressions: What Good Design Can Do for Your Business
By Adryan Corcione | October 24, 2023

Learn how your company can create a better website.

13 Ways to Grow Your Business Quickly
By Sean Peek | October 24, 2023

This guide offers tips to quickly grow your business and thus improve your ability to generate leads and make sales.

Have a Seasonal Business? 4 Tips for Year-Round Profitability
By Saige Driver | October 24, 2023

A seasonal business doesn't have to mean limited profits. Learn strategies for managing expenses and keeping your seasonal business afloat all year long.

person checking email on computer
Better Data and Personalization Are the Future of Email Marketing
By Andrew Martins | October 24, 2023

Email marketing is evolving to help businesses grow. Learn how artificial intelligence, machine learning and cloud technology will affect email marketing.

Google Ads Secrets: What Works for Small Businesses
By Matt D’Angelo | October 24, 2023

Creating an effective Google Ads campaign can be difficult, but there are tips and strategies to maximize its results. Learn to use Google Ads effectively.

7 Email Marketing Tips (Plus Evidence of Success)
By Sean Peek | October 24, 2023

Email marketing is an easy and affordable tool an entrepreneur can use to grow their small business, but many don't know where to start. Follow these seven tips to launch a successful campaign.

People sitting around a table
Marketing to Millennials: How to Capture Gen Y Consumers
By Mark Fairlie | October 24, 2023

Follow these successful marketing techniques and strategies to engage with and sell to Generation Y, also known as millennials.

4 Tips for Making Your Remarketing Campaign a Success
By Mark Fairlie | October 24, 2023

Remarketing gives online businesses multiple chances to sell to the same consumer, even if they visited once and left. Learn how remarketing works. 

Customer Loyalty Programs: A Must-Have Retention Strategy
By Jennifer Post | October 24, 2023

Which program is right for your business?

What Is Conjoint Analysis?
By Chad Brooks | October 24, 2023

Conjoint analysis is a method of product and pricing research. Learn why this market research tool is effective and how to conduct a conjoint analysis.

6 Mobile Marketing Solutions for Small Businesses
By Jessica Poorée 1 | October 24, 2023

Most consumers have smartphones, making mobile marketing effective and inexpensive. Learn about mobile marketing platforms that make the process easy.

Conversion Tracking 101
By Max Freedman | October 23, 2023

Conversion tracking can improve how you engage with customers by helping you understand what prompts them to convert, whether that means clicking an ad, engaging with web content or making a purchase.

7 Lead-Nurturing Strategies
By Yara Simón | October 23, 2023

This guide delves into seven lead-nurturing strategies that you can use to connect with your prospects.

Big data and CRM: How Can They Help Small Businesses?
By Adam Uzialko | October 23, 2023

Learn what big data and customer relationship management systems are — and how the connection between them can best be leveraged.

How to Use Google Analytics
By Sara Angeles | October 23, 2023

This article describes Google Analytics and how to use it to understand better how your business website is performing.

Your Guide on How to Plan a Corporate Event
By Paula Fernandes | October 23, 2023

Learn how to plan a corporate event that will help grow your business, attract customers and strengthen customer relations.

marketing meeting
Lost in Translation: 13 International Marketing Fails
By Skye Schooley | October 23, 2023

Read about 13 companies that made international marketing mistakes when taking their business global – and learn how to avoid making the same mistakes.