Sales & Marketing

Email subject lines can make the difference between a user opening your message or scrolling past.

Streamlining data and data creation helps lower business costs, boost productivity and strengthen customer relationships.

Automated workflows streamline productivity and customer service and help your team focus on more complex tasks.

Customize your CRM dashboard to keep projects on track and strengthen your sales process.

CRM lead management tools can help you identify the most promising business leads.

Learn how to bolster your small business with apps engineered for every pain point you can imagine.

Learn how to boil down the essentials of your business or your own value with a to-the-point and effective elevator pitch.

Picking the right CRM metrics to measure may not be difficult, but it should relate to your overall strategy.

Contact management tools can help you store your audience data and learn more about how to diversify your customer base.

Take your email marketing campaigns to the next level by tracking these metrics for success.

Boost sales and grow your business by mastering the CRM sales funnel.

National days, both general and specific, are opportunities to boost your sales. Here's how to take advantage of them.

Scent marketing strategically uses fragrance at specific customer touch points to connect to customers.

3PL refers to the outsourcing of e-commerce processes. Find out how 3PL can streamline operations for your online business.

Direct mail remains a highly effective marketing channel. Here's why and how you should use it.

While CRM and marketing automation seem similar, there are key differences between the two types of software.

Phone etiquette is essential to maintaining customer satisfaction and representing your brand professionally. Here's what small business owners should know about managing the phone lines.

Effective texts are tailored and concise with quick response times. A marketing service can help build relationships with customers — however, look into current laws and best practices first before...

Small Business Saturday is a great way to build up your business and your local economy.

Great storytelling can engage customers and boost sales. Here are some reasons why you should tell your story and some tips on how to do so to win lifelong customers.

Having e-commerce problems? Find out how to resolve the issues plaguing your online store.

Follow these steps to better manage your business's sales efforts.

Consumers are spending more on organic food than ever.

If you operate a business in the retail industry, keep an eye on these trends that may affect you this year.

Sometimes you'll need to defuse tense situations with customers. Here are some methods and resources that can help you do it and train your team to provide the best service

Being persistent in the right way can have big payoffs for your bottom line.

Your business may need to comply with California’s data protection laws even if you’re not based in California. Here’s what to know.

CRM models can help you better understand how your company reaches, converts and retains customers.

Take advantage of the Salesforce community to learn tips and best practices.

Email retargeting can help you stay in touch with subscribers who previously showed interest in your business but who've lost touch. Here's how it works.