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Article
11 Email Marketing Mistakes and How to Avoid Them
By Bennett Conlin | October 24, 2023

Learn how to avoid these email marketing mistakes that plague small businesses.

Article
7 Email Marketing Tips (Plus Evidence of Success)
By Sean Peek | October 24, 2023

Email marketing is an easy and affordable tool an entrepreneur can use to grow their small business, but many don't know where to start. Follow these seven tips to launch a successful campaign.

People sitting around a table
Article
Marketing to Millennials: How to Capture Gen Y Consumers
By Mark Fairlie | October 24, 2023

Follow these successful marketing techniques and strategies to engage with and sell to Generation Y, also known as millennials.

Article
4 Tips for Making Your Remarketing Campaign a Success
By Mark Fairlie | October 24, 2023

Remarketing gives online businesses multiple chances to sell to the same consumer, even if they visited once and left. Learn how remarketing works. 

Article
Presentation Skills Everyone Should Have
By Katharine Paljug | October 24, 2023

Accomplish your goals by mastering business presentation skills with preparation, practice and these tips.

Article
Customer Loyalty Programs: A Must-Have Retention Strategy
By Jennifer Post | October 24, 2023

Which program is right for your business?

Article
What Is Conjoint Analysis?
By Chad Brooks | October 24, 2023

Conjoint analysis is a method of product and pricing research. Learn why this market research tool is effective and how to conduct a conjoint analysis.

Article
6 Mobile Marketing Solutions for Small Businesses
By Jessica Poorée 1 | October 24, 2023

Most consumers have smartphones, making mobile marketing effective and inexpensive. Learn about mobile marketing platforms that make the process easy.

Article
Conversion Tracking 101
By Max Freedman | October 23, 2023

Conversion tracking can improve how you engage with customers by helping you understand what prompts them to convert, whether that means clicking an ad, engaging with web content or making a purchase.

Article
7 Lead-Nurturing Strategies
By Yara Simón | October 23, 2023

This guide delves into seven lead-nurturing strategies that you can use to connect with your prospects.

Article
Big data and CRM: How Can They Help Small Businesses?
By Adam Uzialko | October 23, 2023

Learn what big data and customer relationship management systems are — and how the connection between them can best be leveraged.

Article
How to Use Google Analytics
By Sara Angeles | October 23, 2023

This article describes Google Analytics and how to use it to understand better how your business website is performing.

Article
Your Guide on How to Plan a Corporate Event
By Paula Fernandes | October 23, 2023

Learn how to plan a corporate event that will help grow your business, attract customers and strengthen customer relations.

Business meeting
Article
5 Crucial Steps to Sell Your Business
By Ace Chapman, Broker at Business Exits Inc. | October 23, 2023

Taking these steps to sell your business will ensure you maximize your value and transfer ownership smoothly.

marketing meeting
Article
Lost in Translation: 13 International Marketing Fails
By Skye Schooley | October 23, 2023

Read about 13 companies that made international marketing mistakes when taking their business global – and learn how to avoid making the same mistakes.

Article
Invasion of Privacy? What Consumers Think of Personalized Online Ads
By Neil Cumins | October 23, 2023

Consumers have mixed feelings about personalized ads. How can businesses take advantage of their effectiveness without turning off customers?

person checking email on computer
Article
Choosing the Right Email Marketing Service for Your Business
By Simone Johnson | October 23, 2023

Get informed with this guide to choosing the right email marketing software or agency for your business's needs. See key features, pricing and benefits.

colleagues laughing together
Article
Best April Fools’ Day Brand Pranks
By Joyce Walsack | October 23, 2023

April Fools' Day presents itself as the perfect opportunity to get creative and experiment with your marketing strategy. Learn how to capitalize and draw attention to your brand this April Fools’ Day.

Article
Tips for Perfecting Your Elevator Pitch
By Marisa Sanfilippo | October 23, 2023

Learn the dos and don'ts of an elevator pitch, and why it's an essential business speech.

Article
6 Tips for Creating a Great Business Marketing Plan
By Sean Peek | October 23, 2023

These six tips can help you create a small business marketing plan that works to keep your audience engaged.

Article
11 Beloved Brands Gone Forever
By Chad Brooks | October 23, 2023

Learn which of your former favorite companies are no longer around.

Article
7 Ways to Improve Your Sales
By Kiely Kuligowski | October 23, 2023

Do you need help improving your sales and building better relationships? Try these seven strategies.

Article
You’ve Got Mail: 4 Tips on Using Direct Mail for Business
By Andrew Martins | October 23, 2023

Recent studies show that direct mail is still an essential marketing tool. Find out how your business can best use direct mail to target customers.

Article
Does Sex Still Sell? What Marketers Should Know
By Sandra Mardenfeld | October 23, 2023

Magazine ads featuring sex get attention, but the strategy won't work for all brands or industries. Learn why sex is used in sales and when it won't work.

Article
How to Encourage Buyers to Make Impulse Purchases With Your Business 
By Shayna Waltower | October 23, 2023

Consumers often make spontaneous buying decisions. Here's how to make your products one of their purchases.

Article
6 Crazy Marketing Gimmicks Gone Horribly Wrong
By Chad Brooks | October 23, 2023

Not all marketing campaigns go as planned. We break down some of the biggest marketing failures of all time.

Article
How to Get Your Product Into Celebrity Hands
By Sean Peek | October 23, 2023

If you can't afford an agency, there are still ways to get your products to celebrities. Here's how.

woman using a computer in a home office
Article
5 Practical Ways to Incorporate QR Codes Into Your Marketing Plan
By Casey Conway | October 23, 2023

QR (quick response) codes redirect scanners to online information. Learn five simple ways to use QR codes as a marketing tool to promote your company.

Article
The Importance of Maintaining Clean Data
By Hannah Tayson | October 23, 2023

Data management is important for sales, customer relations and productivity. Here are some tips for good data management.

Businesswoman reading
Article
250+ Words That’ll Land Your Email in the Spam Folder
By Max Freedman | October 23, 2023

Here’s an extensive list of spam trigger words to avoid and tips on how to bypass spam filters.