Sales & Marketing

The Amazon effect is real, but small businesses can adapt to survive. It's time to start selling your products online.

CRM dashboards offer instant insights into the metrics that matter most to your success. Here is what your dashboard should include.

SMS surveying is a cost-efficient way to gain customer feedback. Here's what you need to know about sending a text survey.

CRM workflows can help automate key sales, marketing and customer services tasks. Here is how to create them.

Knowing how your potential customers are finding your business is critical to your success. Here is how to properly track and manage your lead sources.

Learn about the lead qualification process, why it is important and how to qualify a lead.

This guide explains what evergreen content is, how to create it, and why it's an important part of your content strategy.

Tracking website visitors is important in your remarketing efforts, and can inform you about when and where users lose interest in your content.

We generate more data as a society than ever before in human civilization. Why do businesses collect your data, and what exactly are they doing with it?

Data management is important for sales, customer relations and productivity. Here are some tips for good data management.

There's a science to persuasion, and you can use it to your advantage in understanding and influencing consumer behavior.

Implement marketing automation software to increase marketing campaign ROI and overall work efficiency.

This guide offers recommendations for small business sales apps and explains how businesses can use these sales software programs to their advantage.

E-commerce problems significantly hinder your business or threaten its very existence. Online retailers need to be wary of these issues.

It's a given that your business should offer holiday sales, but what are the best days to run a sale?

This guide includes a description of CRM analytics and the data they provide, as well as how you can best use CRM analytics insights to optimize your busin

Thrifty shoppers are hitting the web this holiday. A new study shows how important online coupons may be to your business's e-commerce efforts.

This guide explains the basics of conversion tracking and how it can help your business encourage customers to take desirable actions, from signing up for

This guide explains methods for customer relationship management, as well as software tools available to improve customer relationship management for small

This guide explains the benefits of a sales script, as well as how to develop and refine one.

CRM software can improve marketing campaigns through data-driven insights describing customer needs and behaviors.

This guide introduces the concept of a sales report and describes step by step how to develop a sales report.

Sales funnels are marketing tools that allow you to track the customer journey and optimize the customer experience to drive more sales.

Email marketing campaigns can help small businesses reach their target audience. Here are the biggest benefits email marketing offers small businesses.

This guide breaks down the importance of a content strategy and how to create one.

Cold calling is one method to engage potential customers. Here's what you need to know to do it effectively.

Learn how customer segmentation can help your business improve the focus of all departments.

As the e-commerce market gets more and more crowded, online sellers are turning to new ways of conducting business on the Web.

Selling with a story is a new approach to marketing that utilizes a compelling narrative as the lead driver for connecting with customers on a more personal level.

Optimizing your e-commerce website for holiday shoppers can increase your sales throughout the season. Here are the areas you should focus on.