- Salesforce is a major CRM (customer relationship management) platform that has a loyal following.
- Many podcasts offer insight on Salesforce and how it works.
- Some of the podcasts focus on interviews with other experts, while others break down Salesforce topics like new features, dashboard creation and analytics.
- The article is for Salesforce users who want to learn more about the CRM software and like listening to podcasts.
If you want to access great Salesforce content in the car, at the gym or otherwise on the go, podcasts are where it's at. One of the best things about using a CRM platform like Salesforce is access to the gigantic community that has grown around it over the last 19 years. Salesforce podcasting, like Salesforce blogging, is a surprisingly varied and rich niche. The top podcasts on our list range from highly technical dev talk to general news and best-practice sales and marketing discussions.
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1. Salesforce Admins Podcast
The Salesforce Admins Podcast is the official Salesforce podcast for admins, and it's a great place to start if you want to stay on top of news about Dreamforce (Salesforce's annual conference), hear personable interviews with Salesforce admins across the country, and learn about new CRM features. This weekly podcast is polished and well edited, and host Gillian Bruce is a great interviewer who keeps the conversation from getting too dry. While you can learn quite a bit from the Salesforce Admins Podcast, it's also light and entertaining enough to listen to in the car or at the gym.
Tip: Want to learn more about CRM platforms like Salesforce? Check out what we recommend as the best CRM software.
2. CloudFocus Weekly
As the name indicates, CloudFocus Weekly is a weekly podcast that focuses on cloud computing (primarily with Salesforce Lightning), and hosts Jason Atwood and Justin Edelstein do an excellent job both reporting on general Dreamforce news (and speculative predictions) and covering freshly rolled-out features and tools. They also discuss implementation processes, organizational tactics within Salesforce, listener questions, best-practice utilization and more. It's relatively easy to search the catalog of episodes (295 and counting) for what you're looking for, but the hosts are definite ramblers and the show could use a bit more editing.
The Quotable podcast is produced by Salesforce, but it isn't directly about CRM software. This podcast is ideal for sales managers and marketers who want to listen to other highly accomplished sales and marketing professionals discuss best practices in recruiting, measuring productivity, streamlining pipelines, cultivating a team environment, and anything else you can think of in the sales space.
Did you know? One of the best things about Quotable is the diversity of guests and topics. You'll find small business owners talking about values-based selling, CEOs discussing AI, and icons like makeup magnate Bobbi Brown sharing their success stories.
4. Good Day, Sir!
Started by freelance software engineers Jeremy Ross and John De Santiago, Good Day, Sir! definitely has a Salesforce focus, but the hosts also discuss broader tech news (acquisitions, trends, etc.) and share their own experiences with various tools and integrations. Each episode starts with a quick music intro and the hosts catching up on small talk (and sometimes drink recommendations), so the show has a personable feel that makes it great for casual listening.
5. Code Coverage
Code Coverage is witty, snarky and smart. Anyone who has been frustrated with being at the mercy of software updates will get a kick out of developers Matt Lacey and Steven Herod delving into the details of new Salesforce releases in a quippy, surprisingly fun way. The only downside to this podcast is the infrequency of release, but the rambling friends make up for the inconsistency by being so personable you feel like you're all hanging out in a room together.
SalesforceWay is hosted by Xi Xiao, a Salesforce developer. Xiao, who lives in Finland, often discusses the "three S's" that a standout Salesforce developer should have: Salesforce technology skills, software engineering skills and soft skills. A typical SalesforceWay episode also includes Xiao interviewing other Salesforce experts on various topics, such as dashboards and analytics. While there is a lot of technical discussions, the podcast offers broader Salesforce lessons. As with many great Salesforce podcasts, Xiao and the show's guests talk about more universally applicable skills. The whole point is that it's not just CRM skill that makes the Salesforce developer – the other skills are just as important.
This one's a bit narrowly focused, compared to the widely applicable lessons you'll hear in some other Salesforce podcasts. Specifically, Forcepreneur deals with setting up a Salesforce business. Folks in later stages of their careers might find less value in this podcast, but for the newbies in the room, the monthly episodes have much to offer.
Let's face it: Salesforce talk can get a bit dry and humorless. The Salesforce podcast OrgConfessions solves this problem. On this one-of-a-kind podcast, guests get together to discuss Salesforce misuses that range from the hilarious to the infuriating. In other words, this is a Salesforce podcast that will definitely leave you smiling.
Like OrgConfessions, WizardCast brings the laughs. The show's hosts, Brian Kwong and Mark Ross, are known for their abundance of puns, which will certainly elicit some sort of reaction in you as you hear all about the nitty-gritty of CRM software. The podcast is geared toward Salesforce admins, developers and related professionals.
10. Salesforce Freelance Podcast
It's easy to forget that not everyone who uses CRM software owns or works at a small business. Freelance consultant and Salesforce architect Brian Shea is a prime example, and his podcast caters to those like himself. Naturally, his Salesforce Freelance Podcast is best for freelance listeners, but his thoughts often prove insightful for CRM users of all stripes.
Tip: When choosing CRM software, there are a variety of factors you should take into account including whether it will fit into your budget, if it has the features and tools you need and if it will support your business now and when it grows
11. Hard Corps Marketing Show
CRM software is so frequently associated with sales that it's easy to forget how useful it is for marketing too. The Hard Corps Marketing Show, though, won't let you forget. Hosted by marketing expert and Marine Corps veteran Casey Cheshire, the podcast focuses largely on the overlap between CRM and marketing automation, and it's as great for marketing experts as it is for total newcomers.
12. System dot Debug
For a quarterly listen to the latest in Salesforce development and tangential matters such as office interactions, System dot Debug might be just what you need. It's the work of three Salesforce developers who say they feel so strongly bonded to the Salesforce community that they actively work to give back to it. Their podcast is their way of doing that.
13. Talent Hub Talk
The Australian Salesforce podcast Talent Hub Talk is the work of Ben Duncombe, who founded the Salesforce recruitment company Talent Hub. Every week, for about 40 minutes, Duncombe gives his latest insights into the ever-evolving Salesforce ecosystem. He often hosts guests whose knowledge, combined with his, make for a truly unforgettable listen.
Mona Bushnell contributed to the writing and research in this article.