Home

Product and service reviews are conducted independently by our editorial team, but we sometimes make money when you click on links. Learn more.

Marketing Solutions

The latest product and service reviews to find new customers, or retain your existing ones.

Latest: Advice, Tips and Resources

See All Latest
Article
How to Avoid Sending Spam Text Messages to Customers
By Julie Thompson | February 25, 2021

It can be tempting to take advantage of text message marketing and the direct line to your audience. But spamming your customers can be counterproductive.

Article
Email Marketing List Maintenance Best Practices
By Jamie Johnson | February 17, 2021

Email marketing is most effective when based on an up-to-date and accurate email list. These best practices will ensure your email list is up to the task.

Article
How to Find a HIPAA-Compliant CRM
By Max Freedman | February 12, 2021

This guide describes how HIPAA relates to healthcare organizations' use of CRM software, and how these businesses can ensure compliance with the cybersecurity requirements of the law.

Article
How CRM Works in the Sales Funnel
By David Gargaro | February 09, 2021

CRM software can inform you about your customers and how they move through your sales funnel, helping you improve the customer experience from prospect to buyer.

Article
Pros and Cons of Outsourcing Customer Service to an Offshore Call Center
By Adam Uzialko | January 26, 2021

This guide describes the pros and cons of outsourcing customer service to an offshore call center. Is an offshore call center right for you, or is it a risk you can't afford to take?

Article
Can Salesforce Stay on Top of CRM Providers in 2021?
By Mona Bushnell | January 25, 2021

Salesforce is a dominant force in the CRM world. However, there are alternatives to consider.

Article
Adopting a CRM? How to Get Buy-in From Your Sales Department
By Mona Bushnell | January 22, 2021

A CRM is a great tool for marketing and sales teams, but only if you can get your sales department's buy-in.

Article
8 Big Data Solutions for Small Businesses
By Pamela Oldham | January 20, 2021

This guide includes basic information about big data and a list of eight big data solutions for small businesses.

Article
11 Benefits of CRM Systems
By Kiely Kuligowski | January 15, 2021

CRM software can provide a wealth of benefits for your small business, from customer retention to increased productivity.

Article
Text Message Marketing: Tips, Tools and Services
By Kiely Kuligowski | January 08, 2021

Text message marketing can be a highly effective way to stay in touch with your audience.

Article
Marketing Automation Buyer's Guide
By Kiely Kuligowski | December 04, 2020

Learn everything you need to know about marketing automation software before purchasing a solution for your small business.

Article
Creating Online Forms: A Step-by-Step Guide
By Nicole Fallon | November 05, 2020

Here are the basics of building online forms and a few tools you can use to get started.

Review
TeleDirect
By Adam Uzialko | October 27, 2020

TeleDirect is our best overall pick for call center reviews because it combines comprehensive service with a flexible pricing model suitable for businesses of any size.

Review
Keap
By Simone Johnson | July 15, 2020

Keap is a strong contact management software with robust marketing, sales and e-commerce tools built-in. The functionality and interface are top of the line, but it's not a lightweight solution, and...

Review
Zoho CRM
By Simone Johnson | July 15, 2020

Zoho CRM is easy to implement, intuitive to use and inexpensive to adopt. It offers a lot of functionality at a competitive price point, and it's easy to tailor to your needs.

Review
Less Annoying CRM
By Simone Johnson | July 15, 2020

With just one subscription tier of $15 per user per month, Less Annoying CRM takes the complexity and expense out of adopting a customer relationship management solution.

Review
HubSpot CRM
By Simone Johnson | July 15, 2020

The free version of HubSpot may offer very small businesses enough functionality to improve processes and organization at zero cost. It also offers a wealth of raining resources.

Article
Choosing CRM Software: A Buyer's Guide
By Matt D'Angelo | July 15, 2020

CRM software was originally designed to help businesses build and maintain relationships with new and existing customers.

Review
Salesforce
By Simone Johnson | July 15, 2020

Salesforce offers small businesses the power and functionality of an enterprise-level CRM in a package that can be gradually scaled and upgraded over time.

Article
CRM Software Glossary: What Jargon You Need to Know
By Jennifer Post | June 29, 2020

If you're considering CRM software for your business, these key terms are important to know.

Review
Specialty Answering Service
By Adam Uzialko | May 12, 2020

Specialty Answering Service has years of experience in a range of industries. It has flexible pricing plans and several convenient features, making it a suitable partner for businesses of any size.

Review
Signius Communications
By Adam Uzialko | May 12, 2020

Signius Communications is our pick as the best call center service for businesses with a low volume of incoming calls. It offers difficult-to-find plans for businesses that don't need a high amount...

Review
Stericycle Communication
By Adam Uzialko | May 12, 2020

Stericycle Communication Solutions is a strong option for medical answering services. Its agents are well trained on medical terminology and HIPAA compliance.

Review
Contact Communications
By Adam Uzialko | May 12, 2020

Contact Communications, our pick for best pay-as-you-go answering service, has plans suitable for small businesses or companies on a budget. It charges competitive per-minute usage rates and low...

Review
Go Answer
By Adam Uzialko | May 12, 2020

Go Answer is a competitively priced call center with exceptional customer service and a strong list of features, which earned it our best pick for call center for inbound services.

Review
Five Star Call Centers
By Adam Uzialko | May 12, 2020

Five Star Call Centers is our best pick as a call center for outbound services because it offers one of the most comprehensive sets of outbound services we came across, as well as all the other...

Article
How to Choose a Customer Service Call Center for Your Business
By Adam Uzialko | May 11, 2020

Looking for the right call center service for your business and your customers in 2019? Here are a few questions to ask and features to look for.

Article
12 Features to Look for in a CRM Solution
By Marisa Sanfilippo | April 23, 2020

If you're looking for new CRM software or to upgrade your current CRM solution, you should look for these 12 features before you buy.

Article
Call Center Software and Tools for Your Business
By Adam Uzialko | January 21, 2020

Managing customer service with an in-house call center can be challenging, but these software apps and tools help ensure customer satisfaction.