Marketing Solutions

We've examined the best customer relationship management services for small businesses. Check out our reviews to find the right program for you.

Here are the best email marketing solutions for small businesses in 2023, including low-cost software and solutions for larger companies.

Salesforce is a dominant force in the customer relationship management world but small businesses have alternatives. See more options for CRM software.

Constant Contact is our pick for the best email marketing service for small businesses. It has everything a small business needs to create effective campaigns, including affordable plans and...

To help bridge the language barrier, companies are using business translation services. Learn how these services ensure perfect translation of documents. 

If you're in the market for CRM software or you just want to better understand your existing solution, this glossary highlights the key terms.

These 12 features are must-haves in any customer relationship management (CRM) software.

Learn everything you need to know about marketing automation software before purchasing a solution for your small business.

If you're not a fan of Google Alerts, use these alternative tools to monitor your business online.

Using CRM software in your business requires your sales team's input. Learn how to choose and implement the right CRM software for your team. 

Effective trade show displays grab attendees' attention and boost sales. Learn what makes a good trade show display and find one that fits your budget. 

Small businesses don't want to overspend on mailing and shipping. See if you need postage equipment, and learn the equipment types and costs.  

Go Answer is a competitively priced call center with exceptional customer service and a strong list of features, which earned it our best pick for call center for inbound services.

Find out what to look for in a call center service and why your business should use one.

The free version of HubSpot may offer very small businesses enough functionality to improve processes and organization at zero cost. It also offers a wealth of raining resources.

Zoho CRM is easy to implement, intuitive to use and inexpensive to adopt. It offers a lot of functionality at a competitive price point, and it's easy to tailor to your needs.

Salesforce offers small businesses the power and functionality of an enterprise-level CRM in a package that can be gradually scaled and upgraded over time.

In our guide to choosing the right CRM software for your business needs, we explain key features and pricing, and answer common questions.

Online forms help businesses easily capture customer and prospect information. Learn how to create online forms and find out what tools can help.

CRM software can help your business create better customer experiences and boost productivity. Here are 11 major benefits of using CRM.

Healthcare organizations rely on CRM software to track patients and monitor vitals, but the systems must comply with HIPAA. Learn how to ensure yours does.

NetSuite CRM gives each employee at your company the tools they need to provide the ultimate customer experience through insights across every interaction or "touchpoint" during the buying journey.

Freshworks CRM replaces time-consuming, repetitive tasks, allowing you to focus on attracting quality leads, engaging across multiple channels, nurturing customer relationships and closing deals...

Keap is a strong contact management software with robust marketing, sales and e-commerce tools built-in. The functionality and interface are top of the line, but it's not a lightweight solution, and...

monday's ready-made CRM, sales, and project templates make it easy to capture leads, track pipelines, and manage customer data so teams can collaborate and sell more effectively.

Salesforce Marketing Cloud is best for mid- to enterprise-sized sales teams looking to improve their email and overall marketing strategies. It provides email personalization abilities to maintain...

Freshmarketer's marketing integrations give small and midsize businesses the flexibility and control of larger, more comprehensive email marketing solutions at an affordable price.

Monday is our best pick for campaign management, as it offers customizable templates, workflow automation, various schedule views (calendar, chart and workload), and an ideas and requests board that...

Campaigner is the best email marketing software for larger businesses because its features allow them to scale their email efforts at the right price. These features include customizations, automated...

These "cringe" marketing fails offer prime examples of what brands should avoid when planning and executing their campaigns.