Google Alerts offers users a free way to create customized and automated online monitoring. Many business owners and professionals use services like Google Alerts to stay on top of relevant industry news, monitor social media feeds and keep an eye on competitors. However, Google Alerts isn't the only game in town, and many people feel that Google's service leaves much to be desired in terms of functionality and design.
If Google Alerts isn't meeting your business's needs, or you just want to see what else is out there, check out these content monitoring alternatives.
Talkwalker Alerts users can monitor their names, brands, competitors, relevant topics and more. To create alerts, simply enter a search query and refine it by result type (news, blogs, discussions or all of the above), language, frequency, and whether you want all of the results or only the best ones. Talkwalker Alerts is free and easy to use. If you miss the simplicity of the bare-bones Google Alerts of pre-2014, Talkwalker Alerts is the next best thing.
Mention is a powerful media monitoring app that offers advanced tools like real-time activity monitoring, the ability to respond to social media alerts within Mention, and access to stats and reports. Mention lets users monitor any keyword – both on the web and social networks – and deliver alerts in real time via push notifications or as daily or weekly email digests. Mention is accessible across all devices using the web-based app or the Mention app for PC, Mac, Linux, Chrome, Android and iOS mobile devices. Mention offers free and paid accounts starting at $6.99 a month.
Meltwater was built with businesses in mind. It features a bright and easy-to-navigate dashboard where users can monitor their own brands, competing brands and relevant news. The analytics section of the dashboard can be built out to track patterns, compare market shares in terms of media, measure the efficiency of specific campaigns and gain insights into demographics. One of the best things about the analytics of Meltwater is how visually driven and approachable they are. Meltwater is a highly customizable solution, so prices are set depending on the functionality you need, and prices must be individually requested.
If you're nostalgic for the classic Google Alerts setup, consider a switch to the also-free Talkwalker Alerts. If you're a business user who requires more in-depth analytics and a higher level of customization than Google Alerts offers, Mention or Meltwater may be a prudent choice.
Additional reporting by Sara Angeles.