Google Alerts is a great tool for those who want a steady stream of custom curated content relevant to their industry or business needs. This tool is also ideal for monitoring social media and maintaining a watchful eye on the competition. However, many people feel it leaves much to be desired in design and functionality. Fortunately, Google Alerts isn't the only option of its kind out there.
If Google Alerts isn't quite meeting the needs of your business or you just want to see if one of its competitors is a better fit, you can dive into these alternatives for content monitoring.
Talkwalker Alerts allows you to monitor the internet for new content featuring your name or brand, your competitors, or another relevant business topic. It takes mentions from websites, forums, blogs and Twitter and delivers them directly to your inbox in a single relevant email.
If you want to refine your alerts, you can use the intuitive filter option to view only the formats that are most relevant to you and your business. Talkwalker also offers a high level of customization with the use of Boolean operators. This free service offers the simplicity of the original Google Alerts, but with far more functionality.
Mention is a powerful option for monitoring your media mentions that offers advanced tools such as real-time activity monitoring and access to statistics and reports. One of the most useful features is the ability to respond to social media alerts within Mention. You can see and respond instantly without jumping through any additional hoops.
Mention lets businesses monitor any keyword across a wide array of sources, including all social media sites, blogs, forums and other web properties. Notifications can be sent as weekly or daily email digests or via real-time push notifications. Mention is accessible from your web platform for PC, Mac, or Linux and via apps on Android and iOS mobile platforms. Mention offers a basic plan for solo businesses that starts at $29 per month. Small businesses that want to monitor the competition in addition to their own business may be better served with the Starter plan, which is $99 per month. Mention also offers a custom option, which is ideal for larger companies or agencies.
Meltwater is a powerhouse monitoring tool built for businesses. The company uses a sophisticated AI-driven interface to bring more insightful results that provide a greater level of detailed analysis while reducing the background noise of irrelevant data. You can easily review your data via the web interface or the mobile app, which provides Smart Alerts to keep you in the loop on developing stories.
The Meltwater interface is extensive and visually appealing. Because of the high level of customization, prices vary. Quotes are provided directly by the company based on the needs of your business and the level of functionality and customization your business requires.
If you've been looking for a minimalist solution reminiscent of the original Google Alerts, you may want to give Talkwater Alerts a try. The service is free and has a minimalist design that is easy to use but also offers more options than the current Google Alerts. If you're a business user with a need for more in-depth analysis or a greater degree of customization, you may find it beneficial to explore Mention's and Meltwater's offerings further.
Additional reporting by Mona Bushnell.