Introduction
About Me
Marisa Sanfilippo is an award-winning advertising and marketing expert who uses her skills and hands-on experience to help a variety of companies — perhaps most notably, finance-focused businesses — attract customers, generate revenue and strengthen their brands. She advises and executes on top marketing strategies and tactics for email and social media marketing, print marketing, events, partnerships and more.
At Business News Daily, Sanfilippo primarily covers sales, marketing and customer service topics.
Sanfilippo’s expertise has been tapped by companies like First Financial Credit Union, McGraw Credit Union, Priority Payments Local and iink Payments. She has hosted webinars and in-person workshops to educate business owners on marketing best practices and works with RevGenius, a group that brings together sales, marketing and customer success professionals to trade tips on B2B go-to-market strategies geared toward scaling SaaS companies.
Experience
Member
at
RevGenius
February 2023
-
Present
Head of Marketing
at
iink Payments
January 2023
-
Present
Director of Marketing and Strategy
at
Priority Payments Local
September 2016
-
March 2021
Director of Content & Social Media Marketing
at
Fortune Web Marketing
January 2013
-
September 2016
Marketing Coordinator (McGraw Credit Union)
at
McGraw
June 2012
-
January 2013
E-Marketing Specialist
at
First Financial Federal Credit Union
March 2010
-
June 2012
Education
University of Denver
Degree:
Master's DegreeField of Study:
Creative WritingStockton University
Degree:
Bachelor of ArtsField of Study:
Communications and WritingMarisa's Activity
article
How to Use Your Alumni Network for Business Success Learn how to use your college alumni network to make professional and business connections that can set you up for entrepreneurial success.
Updated November 08, 2023
article
The Benefits of Empowering Your Customer Service Team This guide explains how managers can empower their customer service teams to drive customer satisfaction and lead to repeat business.
Updated December 20, 2023
article
Sales Training Programs to Help Your Team Close More Deals These sales training programs can help your team drive more sales and generate more revenue for your company.
Updated October 23, 2023
article
Best Tips for Creating Your Business’s Disaster Plan Learn how to build a disaster recovery plan (DRP) and business continuity plan (BCP) for your company to survive a natural disaster or cyberattack.
Updated November 13, 2023
article
The Importance of Completing an FLSA Compliance Self-Audit Discover how a FLSA self-audit could save your business from being fined $2,000 per employee.
Updated June 06, 2024
article
Tips for Perfecting Your Elevator Pitch Learn the dos and don'ts of an elevator pitch, and why it's an essential business speech.
Updated April 01, 2024
article
How to Develop and Track a Marketing Budget How much is enough to get your brand noticed and drive conversions? How much is too much? Here's what you should know about developing a marketing budget.
Updated October 20, 2023
article
What Is C2B? C2B businesses aim to generate value from their customer base, such as by crowdsourcing ideas or soliciting customer feedback. Learn how a C2B model works.
Updated July 31, 2024
article
Best Google Alerts Alternatives If you're not a fan of Google Alerts, use these alternative tools to monitor your business online.
Updated July 02, 2024
article
How to Build and Grow a Sales Pipeline A sales pipeline can help you determine how your leads convert to customers and how you retain customers. This tool is useful for sales, marketing and customer service teams.
Updated October 23, 2023
article
Entrepreneur or Small Business Owner: Which One Are You? The difference between being an entrepreneur and a business owner may lie in your company's legal status – and your personality.
Updated October 24, 2023
article
The Smells That Make Shoppers Spend More Simple scents work best at getting customers to buy. Here’s how smells can make people want to spend money.
Updated January 24, 2024
article
What After-Hours Emails Really Do to Your Employees Employees may feel obligated to check and answer emails after work, but this extra expectation causes stress and hurts productivity and work-life balance.
Updated January 26, 2024
article
How to Develop a Call to Action (With Examples) Impactful CTAs prompt your audience to take actions that benefit your business. Here is a guide on everything you need to know.
Updated October 23, 2023
article
How to Improve Your Work-Life Balance Today A healthy work-life balance can improve your physical, emotional and mental health. Bring balance to your life by implementing these eight techniques.
Updated October 25, 2024
article
3 Elements of Delegation All Managers Should Know Good leaders understand how to delegate without micromanaging. This information can make your team more effective at their jobs.
Updated January 03, 2024
article
How to Register and Trademark a Brand Name If you want to protect your business's intellectual property, the first step is to register and trademark your brand name. Here's how.
Updated October 20, 2023
article
Shared Leadership: How Modern Businesses Run Themselves Shared leadership is a business management approach that disperses influence across many leaders rather than an individual or a small group.
Updated January 18, 2024
article
Stressed Out! Unrealistic Expectations Put the Pressure on Workers This article explains why placing excessive stress on employees can ultimately damage your business's productivity and, in turn, its bottom line.
Updated February 28, 2024
article
The Real Reasons Employees Are Late to Work The reasons employees give for being late to work may not always be the truth. Here are some of the most common reasons employees are tardy.
Updated October 24, 2023