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Introduction
About Me
Marisa is an award-winning marketing professional and contributing writer. She has worked with businesses large and small to help them drive revenue through integrated marketing campaigns and enjoys sharing her expertise with our audience.
Experience
Member
at
RevGenius
February 2023
-
Present
Head of Marketing
at
iink Payments
January 2023
-
Present
Director of Marketing and Strategy
at
Priority Payments Local
September 2016
-
March 2021
Director of Content & Social Media Marketing
at
Fortune Web Marketing
January 2013
-
September 2016
Marketing Coordinator (McGraw Credit Union)
at
McGraw
June 2012
-
January 2013
E-Marketing Specialist
at
First Financial Federal Credit Union
March 2010
-
June 2012
Education
University of Denver
Degree:
Master's DegreeField of Study:
Creative WritingStockton University
Degree:
Bachelor of ArtsField of Study:
Communications and WritingMarisa's Activity
article
How to Use Your Alumni Network for Business Success Learn how to use your college alumni network to make professional and business connections that can set you up for entrepreneurial success.
Updated November 08, 2023
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Best Tips for Creating Your Business’s Disaster Plan Learn how to build a disaster recovery plan (DRP) and business continuity plan (BCP) for your company to survive a natural disaster or cyberattack.
Updated November 13, 2023
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The Benefits of Empowering Your Customer Service Team Employee and customer satisfaction increase when you empower your customer service team. Here is how to go about it.
Updated October 23, 2023
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Sales Training Programs to Help Your Team Close More Deals These sales training programs can help your team drive more sales and generate more revenue for your company.
Updated October 23, 2023
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The Importance of Completing an FLSA Compliance Self-Audit Discover how a FLSA self-audit could save your business from being fined $2,000 per employee.
Updated October 20, 2023
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Tips for Perfecting Your Elevator Pitch Learn the dos and don'ts of an elevator pitch, and why it's an essential business speech.
Updated October 23, 2023
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How to Develop and Track a Marketing Budget How much is enough to get your brand noticed and drive conversions? How much is too much? Here's what you should know about developing a marketing budget.
Updated October 20, 2023
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Entrepreneur or Small Business Owner: Which One Are You? The difference between being an entrepreneur and a business owner may lie in your company's legal status – and your personality.
Updated October 24, 2023
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What Is C2B? C2B businesses aim to generate value from their customer base, such as by crowdsourcing ideas or soliciting customer feedback. Learn how a C2B model works.
Updated October 23, 2023
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Best Google Alerts Alternatives If you're not a fan of Google Alerts, use these alternative tools to monitor your business online.
Updated October 23, 2023
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How to Build and Grow a Sales Pipeline A sales pipeline can help you determine how your leads convert to customers and how you retain customers. This tool is useful for sales, marketing and customer service teams.
Updated October 23, 2023
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What After-Hours Emails Really Do to Your Employees Employees may feel obligated to check and answer emails after work, but this additional obligation causes stress and hurts productivity.
Updated October 24, 2023
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The Smells That Make Shoppers Spend More Simple scents work best at getting customers to buy. Here's how smells can make people want to spend money.
Updated October 23, 2023
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How to Register and Trademark a Brand Name If you want to protect your business's intellectual property, the first step is to register and trademark your brand name. Here's how.
Updated October 20, 2023
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3 Elements of Delegation All Managers Should Know Good leaders understand how to delegate without micromanaging. This information can make your team more effective at their jobs.
Updated October 24, 2023
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How to Develop a Call to Action (With Examples) Impactful CTAs prompt your audience to take actions that benefit your business. Here is a guide on everything you need to know.
Updated October 23, 2023
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How to Improve Your Work-Life Balance Today A healthy work-life balance can improve your physical, emotional and mental health. Bring balance to your life by implementing these eight techniques.
Updated November 20, 2023
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Open Enrollment: What Small Businesses Need to Know About the Affordable Care Act Open enrollment lets you elect benefits packages for your employees. Here's what you need to know to create the best offering for your workers.
Updated October 24, 2023
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The Real Reasons Employees Are Late to Work The reasons employees give for being late to work may not always be the truth. Here are some of the most common reasons employees are tardy.
Updated October 24, 2023
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Shared Leadership: How Modern Businesses Run Themselves Shared leadership means sharing power and influence, with one person still in charge. Learn how shared leadership can help your business grow.
Updated October 20, 2023