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Strategy

Learn the latest on marketing, sales, hiring and growth strategies that you can apply to your business today.

Latest: Advice, Tips and Resources

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Article
Techniques and Tools to Help You Make Business Decisions
By Siri Hedreen | May 07, 2024

To make the best decisions for your business, use some of these techniques and tools that bring more data and less bias to the process.

Article
What Is Market Intelligence?
By Jamie Johnson | May 07, 2024

This guide explains the concept of market intelligence and offers tips on how to use it for your small business.

Article
What Is a Decision Tree?
By Sammi Caramela | May 07, 2024

Decision trees are flowchart graphs or diagrams that explore all potential decisions and their possible outcomes. Learn how to make and use one.

Article
What Is a PEST Analysis?
By Mark Fairlie | May 01, 2024

Use a PEST analysis to see the bigger picture when making decisions for your business.

Article
Most Consumers Want Sustainable Products and Packaging
By Andrew Martins | March 28, 2024

Consumers are getting wiser about the products they use, the accompanying packaging and the overall impact on the environment.

Article
Language Translation: What Global Companies Should Know
By Max Freedman | March 15, 2024
Article
Creativity Is Not Innovation (But You Need Both)
By Sean Peek | January 30, 2024

Creativity may lead to innovation, but they’re not the same thing. This guide describes the difference between the two and the importance of each to a small business.

Article
How to Reduce Your Business Tax Liability
By Katharine Paljug | January 24, 2024

Paying taxes is never fun, but there are steps you can take to reduce your business' tax liability. See our tips and answers to common tax questions.

Article
What Is a Noncompete Agreement?
By Kaylyn McKenna | January 17, 2024

Learn how to use a noncompete agreement to protect your business. Without one, your trade secrets and your best employees may end up with competitors.

Article
What Is a Pareto Analysis?
By Sean Peek | January 17, 2024

The Pareto analysis, also known as the 80/20 rule, is useful when many decisions need to be made. Learn how to conduct one for your business.

Article
17 International Business Customs That Could Make or Break a Deal
By Adam Uzialko | January 16, 2024

Understanding international business etiquette and customs is key to global success. Learn 17 international business customs to stay respectful.

Article
What Is a Vision Statement?
By Sean Peek | January 16, 2024

Vision statements can be challenging. Learn what a vision statement is, how it differs from a mission statement, and how to write a successful one.

Article
What Is a Decision Matrix? Definition and Examples
By Sean Peek | January 13, 2024

This guide explains decision matrices, how they work and how you can apply them to running your business.

Article
Rebuilding Your Business After a Natural Disaster
By Adam Uzialko | January 12, 2024

Here’s what you should do before and after disaster strikes to ensure minimal impact on your business.

Article
Why Low Prices Can Scare Off Customers
By Tom Anziano | January 12, 2024

Cutting prices can keep customers away. Find out how pricing affects consumer behavior and tips on how to price your brand best.

Businesswoman using a smartphone
Article
How Most Millionaires Got Rich
By Stella Morrison | January 09, 2024

Millionaires don’t always receive their wealth from family. Some are self-made and earn their fortune through hard work and ingenuity.

Article
What is a SWOT Analysis? (And When To Use It)
By Skye Schooley | January 03, 2024

Learn how to use a SWOT (strengths, weaknesses, opportunities, threats) analysis to make smarter business decisions.

Article
What Is Statistical Analysis?
By Jeremy Bender | December 20, 2023

Find out how you can use statistical analysis to organize your data and make better decisions for your business.

Article
How to Prepare for an ICE Raid on Your Workplace
By Max Freedman | December 20, 2023

ICE raids can be stressful, but you and your employees have certain rights while ICE is on your premises. Learn how to prepare for an ICE raid.

Article
What Is Gamification?
By Gem Siocon | December 01, 2023

Gamification uses gameplay to encourage user engagement. Learn how gamification works and how to find innovative ways to use the process in your business.

Article
10 Ways Human Resources Will Continue to Change
By Cailin Potami | November 20, 2023

Human resources departments must respond to social, economic and technological factors. Learn 10 ways human resources will pivot and change.

Article
What Is a Compressed Work Schedule and Should You Offer It?
By Stella Morrison | November 20, 2023

A compressed work schedule lets employees work a 40-hour week in fewer days than the usual five, possibly increasing productivity. Learn how it works.

Article
Creating a Diversity, Equity and Inclusion Training Program
By Tom Anziano | November 13, 2023

Diversity, equity and inclusion training can make your workplace more diverse and equal. Learn what DE&I programs entail and how to ensure they succeed.

Article
Entrepreneurs Answer the Question ‘Why Is Innovation Important?’
By Chad Brooks | November 13, 2023

New products and improvements to products are innovations. Learn the five innovation types and how to tap into innovation's power and potential. 

Article
Top Companies Embracing Clean Energy in 2024
By Max Freedman | November 10, 2023

Major companies are embracing clean energy. Learn who's on the 2022 Clean200 list and how you can follow their lead and financial patterns.

Article
PR Crisis? 6 Steps to Help Navigate the Storm
By Sammi Caramela | November 08, 2023

A PR crisis won’t go away if you ignore it, and it can explode quickly if it's not managed proactively. Here are six tips to help limit damage to your brand.

Article
How to Recession-Proof Your Business
By Matt D’Angelo | November 08, 2023

Recessions can be trying for small businesses, but by following these tips, you can set your company up for success.

Article
How Porter’s Five Forces Can Help Small Businesses Analyze the Competition
By Marci Martin | November 06, 2023

Porter's Five Forces model looks at five factors that determine how profitable a business may be compared with other businesses in the industry.

office meeting
Article
When Founders Die, Businesses Suffer
By Adam Uzialko | October 27, 2023

A founding entrepreneur's death can devastate a business. Learn why founders matter and how to ensure your family is cared for if the unthinkable happens.

Article
Moving Your Business Without Losing Your Mind
By Jocelyn Pollock | October 26, 2023

Moving a business is a complex decision and process, but it doesn't have to be painful. Learn about deciding to relocate and moving with minimal stress.