Strategy

This guide explains decision matrices, how they work and how you can apply them to running your business.

Learn how both predictive and prescriptive analytics are essential data strategies for running your small business.

Millionaires aren't always born wealthy. These self-made millionaires earned their fortune the old-fashioned way – hard work and ingenuity.

Low prices don't always send the right message to your customers. Learn how to price your products for the best results.

A founding entrepreneur's death can devastate a business. Learn why founders matter and how to ensure your family is cared for if the unthinkable happens.

Executing alternate strategies to achieve your business goals are what startup entrepreneurs call “the art of the pivot.” Here’s how to pivot your business.

Gamification injects game play and rewards into everyday activities to build customer loyalty and increase engagement.

Find out how you can use statistical analysis to organize your data and make better decisions for your business.

Decision trees are flowchart graphs or diagrams that explore all potential decisions and their possible outcomes. Learn how to make and use one.

The Pareto analysis, also known as the 80/20 rule, is useful when many decisions need to be made. Learn how to conduct one for your business.

Creativity may lead to innovation, but they’re not the same thing. This guide describes the difference between the two and the importance of each to a small business.

Customer relationship maintenance isn't just a to-do-list item. Learn to keep tabs on customer satisfaction by collecting and analyzing feedback regularly.

When clients make outrageous demands and don't communicate, it may be time to fire them. Learn how to ditch nightmare clients tactfully.  

Gamification is a fun way to boost employee engagement, morale and retention. Follow these tips to gamify your workplace and make engagement fun.

A SWOT (strengths, weaknesses, opportunities, threats) analysis helps entrepreneurs make better business decisions. Find eight free SWOT templates online.

A corporate anthropologist shares how social sciences and business intersect. Learn how to apply anthropological ideas to gain a competitive business edge.

Learn how to use a noncompete agreement to protect your business. Without one, your trade secrets and your best employees may end up with competitors.

New products and improvements to products are innovations. Learn the five innovation types and how to tap into innovation's power and potential. 

HR functions now comprise longtime HR roles and newer duties. Here's what you should know, whether you're outsourcing HR or hiring in-house.

PayPal is an excellent model of corporate social responsibility and charitable giving. Get tips on socially responsible acts and why they're important.

Here’s what you should do before and after disaster strikes to ensure minimal impact on your business.

Understanding international business etiquette and customs is key to global success. Learn 17 international business customs to stay respectful.

It's crucial to establish a company mission. Learn how to write a company mission statement and use it to create a positive company culture.

A PR crisis won’t go away if you ignore it, and it can explode quickly if it's not managed proactively. Here are six tips to help limit damage to your brand.

Every business must define a unique selling proposition to show what sets the brand apart. Learn everything about USPs, including how to identify yours.

The blue ocean strategy encourages tweaking your products to push them into their own market with low prices and no competition. Learn its pros and cons.

Moving a business is a complex decision and process, but it doesn't have to be painful. Learn about deciding to relocate and moving with minimal stress.

Small businesses can effectively track their performance with key performance indicators. Find out how to use KPIs.

Entrepreneurs must be aware of state and local regulations that affect their businesses. Learn about recent legislation that may affect your organization.

Use a PEST analysis to see the bigger picture when making decisions for your business.