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Strategy

Learn the latest on marketing, sales, hiring and growth strategies that you can apply to your business today.

Latest: Advice, Tips and Resources

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Online customer
Article
Want to Keep Your Customers? Be Proactive
By Leslie Pankowski | July 20, 2026
Build the habit of cultivating customer relationships and staying attentive.
Article
What Is Gamification?
By Gem Siocon | July 20, 2026
Gamification involves the introduction of gameplay to a traditionally nongame environment.
Article
Why Low Prices Can Scare Off Customers
By Tom Anziano | July 20, 2026
Slashing prices doesn’t always drive sales. Successful pricing is complex and requires taking a variety of factors into account.
Article
Moving Your Business Without Losing Your Mind
By Jocelyn Pollock | April 23, 2026
Moving your business can be challenging, but proper planning can make it much more manageable.
Article
Social Responsibility: Why PayPal Pays It Forward (and You Should Too)
By Jeanette Mulvey | April 23, 2026
Explore the many reasons corporate social responsibility is so important and learn how to improve your social responsibility efforts.
Article
10 Local Legislative Issues Small Businesses Should Be Watching
By Adam Uzialko | April 23, 2026
States and municipalities often write their own laws that expand upon federal regulations or a lack thereof. Which ones affect your business?
Article
How Cultural Anthropology Can Inform Business Strategy
By Adam Uzialko | April 22, 2026
Applying anthropological insights can give your company a competitive edge.
Article
What Is a SWOT Analysis? (And When to Use It)
By Skye Schooley | April 22, 2026
Using a SWOT (strengths, weaknesses, opportunities, threats) analysis can help you grow your business.
Article
What Is a Decision Matrix? Definition and Examples
By Sean Peek | February 17, 2026
Learn what a decision matrix is and how to use it for your business.
Article
What Is a PEST Analysis?
By Mark Fairlie | February 09, 2026
A PEST analysis can help you understand your business environment and potential threats.
Article
How Porter’s Five Forces Can Help Small Businesses Analyze the Competition
By Marci Martin | February 09, 2026
Use this tool to determine how profitable a business may be compared with other businesses in the industry.
Article
What Is a Vision Statement? Examples of How to Write One
By Sean Peek | February 09, 2026
Follow these tips, steps and examples to construct a meaningful vision statement.
happy officeworkers
Article
Gamifying Your Workforce: How to Make Employee Engagement Fun
By Nicole Fallon | November 21, 2024
Gamification can boost employee morale and increase retention. Here's how to gamify your workplace.
Article
Strategy, Supply and Demand, Marketing: HR Functions are Expanding
By Max Freedman | November 08, 2024
These days, HR professionals are responsible for so much more than hiring, benefits and payroll. Learn more about how HR can help position your company for the future.
Article
What Is Corporate Social Responsibility?
By Nadia Reckmann | October 25, 2024
Businesses that practice corporate social responsibility aim to improve their communities, the economy or the environment.
office meeting
Article
When Founders Die, Businesses Suffer
By Adam Uzialko | October 03, 2024
Even years after a founding entrepreneur's death, most firms show no sign of recovering.
Article
What Is a BCG Matrix?
By Sammi Caramela | September 12, 2024
We're breaking down how a BCG matrix helps businesses analyze their current and future competitive landscape.
Article
Blue Ocean Strategy: Creating Your Own Market
By Max Freedman | September 05, 2024
Instead of viciously competing with other companies, find a way to work in a marketplace free of competitors.
Article
What Is a Pareto Analysis?
By Sean Peek | June 28, 2024
A Pareto analysis, also known as the 80/20 rule, is useful when many decisions need to be made.
Businesswoman reading
Article
Techniques and Tools to Help You Make Business Decisions
By Siri Hedreen | May 07, 2024
Get some help making sense of the data to make the best business decisions.
Article
What Is Market Intelligence?
By Jamie Johnson | May 07, 2024
Market intelligence is key to gaining a clear understanding and competitive advantage in your space.
Article
What Is a Decision Tree?
By Sammi Caramela | May 07, 2024
Decision trees are flowchart graphs or diagrams that explore all potential decisions and their possible outcomes.
Article
Most Consumers Want Sustainable Products and Packaging
By Andrew Martins | March 28, 2024
A study says consumers in North America, Asia and Europe want eco-friendly packaging.
Article
Language Translation: What Global Companies Should Know
By Max Freedman | March 15, 2024
Find out what to expect when your business operates internationally and needs to translate content.
Article
Creativity Is Not Innovation (But You Need Both)
By Sean Peek | January 30, 2024
Creativity and innovation are two related but separate notions, and each is required for workplace success. Here's the difference and how you can inspire both.
Article
How to Reduce Your Business Tax Liability
By Katharine Paljug | January 24, 2024
Paying taxes is never fun, but there are steps you can take to reduce your business' tax liability.
Article
What Is a Noncompete Agreement?
By Kaylyn McKenna | January 17, 2024
A noncompete agreement guards against employees leaving for competitors, starting a competing business, or sharing trade secrets. Here's what you should know.
Article
17 International Business Customs That Could Make or Break a Deal
By Adam Uzialko | January 16, 2024
Every country has its own etiquette and customs for business meetings and general interaction. Learn how to avoid blunders and stay respectful.
Article
Rebuilding Your Business After a Natural Disaster
By Adam Uzialko | January 12, 2024
Natural disasters like fires, floods and hurricanes can strike at any time. Here's how to rebuild and recover your business.
Businesswoman using a smartphone
Article
How Most Millionaires Got Rich
By Stella Morrison | January 09, 2024
Millionaires aren't usually born wealthy. These self-made millionaires earned their fortune the old-fashioned way: hard work and ingenuity.