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Learn the latest on marketing, sales, hiring and growth strategies that you can apply to your business today.

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Article
What Is a Decision Matrix? Definition and Examples
By Sean Peek | March 09, 2023

This guide explains decision matrices, how they work and how you can apply them to running your business.

Article
Predictive or Prescriptive Analytics? Your Business Needs Both
By Nicole Fallon | March 09, 2023

Learn how both predictive and prescriptive analytics are essential data strategies for running your small business.

Businesswoman using a smartphone
Article
How Most Millionaires Got Rich
By Stella Morrison | February 21, 2023

Millionaires aren't always born wealthy. These self-made millionaires earned their fortune the old-fashioned way – hard work and ingenuity.

Article
Why Low Prices Can Scare Off Customers
By Brandi Calero-Holmes | February 21, 2023

Low prices don't always send the right message to your customers. Learn how to price your products for the best results.

office meeting
Article
When Founders Die, Businesses Suffer
By Adam Uzialko | February 21, 2023

A founding entrepreneur's death can devastate a business. Learn why founders matter and how to ensure your family is cared for if the unthinkable happens.

Article
The ‘Art of the Pivot’: 9 Tips to Successfully Shift Your Business Strategy
By Business News Daily | February 21, 2023

Executing alternate strategies to achieve your business goals are what startup entrepreneurs call “the art of the pivot.” Here’s how to pivot your business.

Article
What Is Gamification?
By Adam Uzialko | February 21, 2023

Gamification injects game play and rewards into everyday activities to build customer loyalty and increase engagement.

Article
What Is Statistical Analysis?
By Jeremy Bender | February 21, 2023

Find out how you can use statistical analysis to organize your data and make better decisions for your business.

Article
What Is a Decision Tree?
By Chad Brooks | February 21, 2023

Decision trees are flowchart graphs or diagrams that explore all potential decisions and their possible outcomes. Learn how to make and use one.

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What Is a Pareto Analysis?
By Sean Peek | February 21, 2023

The Pareto analysis, also known as the 80/20 rule, is useful when many decisions need to be made. Learn how to conduct one for your business.

Article
Creativity Is Not Innovation (But You Need Both)
By Sean Peek | February 21, 2023

Creativity may lead to innovation, but they’re not the same thing. This guide describes the difference between the two and the importance of each to a small business.

Online customer
Article
Want to Keep Your Customers? Be Proactive
By Leslie Pankowski | February 21, 2023

Customer relationship maintenance isn't just a to-do-list item. Learn to keep tabs on customer satisfaction by collecting and analyzing feedback regularly.

Article
Should You Ditch That Nightmare Client?
By Nicole Fallon | February 21, 2023

When clients make outrageous demands and don't communicate, it may be time to fire them. Learn how to ditch nightmare clients tactfully.  

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Gamifying Your Workforce: How to Make Employee Engagement Fun
By Nicole Fallon | February 21, 2023

Gamification is a fun way to boost employee engagement, morale and retention. Follow these tips to gamify your workplace and make engagement fun.

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8 Free SWOT Templates for Small Businesses
By Shayna Waltower | February 21, 2023

A SWOT (strengths, weaknesses, opportunities, threats) analysis helps entrepreneurs make better business decisions. Find eight free SWOT templates online.

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How Cultural Anthropology Can Inform Business Strategy
By Adam Uzialko | February 21, 2023

A corporate anthropologist shares how social sciences and business intersect. Learn how to apply anthropological ideas to gain a competitive business edge.

Article
What Is a Noncompete Agreement?
By Kaylyn McKenna | February 21, 2023

Learn how to use a noncompete agreement to protect your business. Without one, your trade secrets and your best employees may end up with competitors.

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Entrepreneurs Answer the Question ‘Why Is Innovation Important?’
By Chad Brooks | February 21, 2023

New products and improvements to products are innovations. Learn the five innovation types and how to tap into innovation's power and potential. 

Article
Strategy, Marketing and More: HR Functions Are Expanding
By Max Freedman | February 21, 2023

HR functions now comprise longtime HR roles and newer duties. Here's what you should know, whether you're outsourcing HR or hiring in-house.

Article
Social Responsibility: Why PayPal Pays It Forward (and You Should Too)
By Jeanette Mulvey | February 21, 2023

PayPal is an excellent model of corporate social responsibility and charitable giving. Get tips on socially responsible acts and why they're important.

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Rebuilding Your Business After a Natural Disaster
By Adam Uzialko | February 21, 2023

Here’s what you should do before and after disaster strikes to ensure minimal impact on your business.

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17 International Business Customs That Could Make or Break a Deal
By Adam Uzialko | February 21, 2023

Understanding international business etiquette and customs is key to global success. Learn 17 international business customs to stay respectful.

Article
Establishing a Company Mission for a Better Business Culture
By Jennifer Dublino | February 21, 2023

It's crucial to establish a company mission. Learn how to write a company mission statement and use it to create a positive company culture.

Article
PR Crisis? 6 Steps to Help Navigate the Storm
By Sammi Caramela | February 21, 2023

A PR crisis won’t go away if you ignore it, and it can explode quickly if it's not managed proactively. Here are six tips to help limit damage to your brand.

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What Is a Unique Selling Proposition?
By Jordan Bishop | February 21, 2023

Every business must define a unique selling proposition to show what sets the brand apart. Learn everything about USPs, including how to identify yours.

Article
Blue Ocean Strategy: Creating Your Own Market
By Max Freedman | February 21, 2023

The blue ocean strategy encourages tweaking your products to push them into their own market with low prices and no competition. Learn its pros and cons.

Article
Moving Your Business Without Losing Your Mind
By Business News Daily | February 21, 2023

Moving a business is a complex decision and process, but it doesn't have to be painful. Learn about deciding to relocate and moving with minimal stress.

Article
Key Performance Indicators: Setting and Measuring KPIs
By Alex Halperin | February 21, 2023

Small businesses can effectively track their performance with key performance indicators. Find out how to use KPIs.

Article
10 Local Legislative Issues Small Businesses Should Be Watching
By Adam Uzialko | February 21, 2023

Entrepreneurs must be aware of state and local regulations that affect their businesses. Learn about recent legislation that may affect your organization.

Article
What Is a PEST Analysis?
By Mark Fairlie | February 21, 2023

Use a PEST analysis to see the bigger picture when making decisions for your business.