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Lead Your Team Strategy

Rebuilding Your Business After Natural Disaster

Rebuilding Your Business After Natural Disaster
Credit: solarseven/Shutterstock

In 2017 alone, there have been fires in California, earthquakes in Mexico, and devastating hurricanes in Puerto Rico, the Caribbean and the U.S.

All these natural disasters take their toll on people and communities in big ways. Making sure you and your loved ones are safe after a disaster is priority No. 1, but for business owners, making sure they are able to rebuild after a natural disaster is next in line.

Industry experts offered the following tips for rebuilding your business after a natural disaster.

David Rusenko, CEO and founder of Weebly, notes that initial communication and sharing what happened is key.

"It's hard to figure out where to prioritize when your business is hit by a natural disaster. While you get organized and figure out a plan, it's critical to communicate as quickly and transparently as possible with your existing customers and new customers who are searching for you online," Rusenko said.

The first step, he suggested, should be updating your website's homepage or blog. Customers' patience, empathy and support will only get stronger when they realize that one of their favorite small businesses has been impacted.

Thomas Phelps, vice president of corporate strategy and chief information officer at Laserfiche, added that using your website, social media channels and text messaging to reach your employees, customers, partners and vendors is important.

Once your employees are safe and accounted for after a disaster, survey the damage, Phelps suggested. Contact your insurance company to file a claim. You should do an occasional checkup to ensure you have adequate coverage for major disaster types. Office break-ins and vandalism may occur during a natural disaster, and if someone steals computer equipment of paper documents containing personally identifiable information, and the information was not encrypted, you may have a legal requirement to notify customers, Phelps said.

To be safe, encrypt your customer data, digitize paper documents, and store all critical data in a secure, cloud-based document management system.

After a natural disaster, people are always looking for ways to reach out and help, but not all of those people can be on location.

"Give them a way to support your shop and your community with a donation or purchase," Rusenko said. "People are always looking for ways to help recovery efforts, and supporting a small local business is a great way to support a recovering community."

To achieve this, he said, make sure that your online store is updated with current products. Not only will this allow you to continue to make sales, it's a great way to spread awareness about recovery efforts personally and in your community.

Phelps said you should already have backed up and safely stored your most critical data: your business license, major contracts and legal documents, tax returns and financial statements, and other critical business and customer documents. Following a disaster, make sure your vital records are still securely accessible from the devices you're using.

Your business continuity plan should prepare you for major disaster scenarios, such as the loss or unavailability of IT systems, key people or a facility third party. Make sure personnel will have access to the plan on secured mobile devices immediately after a disaster, said Phelps.

After a natural disaster, you may want to take a look at your operations and see if there are ways to expand or shift your business model to ramp up sales going forward, said Rusenko.

"It's a good time to assess if you're exploring every possible channel with your business – online, offline, inbound leads, email marketing, social marketing, etc.," he told Business News Daily. "Taking a step back and making small changes can help with reaching your goals and recovering from a potential drop in sales."

Some source interviews were conducted for a previous version of this article.

Jennifer Post

Jennifer Post graduated from Rowan University in 2012 with a Bachelor's Degree in Journalism. Having worked in the food industry, print and online journalism, and marketing, she is now a freelance contributor for Business News Daily and Business.com. When she's not working, you will find her exploring her current town of Cape May, NJ or binge watching Pretty Little Liars for the 700th time.