When it comes to corporate social responsibility, small businesses could learn a lot from PayPal. The credit card processing giant facilitates charitable giving in several ways, including its PayPal Giving Fund, which allows nonprofits to process donations without fees or deductions – and PayPal adds an extra 1% to Giving Fund donations made during the holiday season.
According to Sean Milliken, PayPal’s head of global social innovation, promoting social responsibility is part of the company’s broader business plan.
“People want to do business with companies that are aligned with a cause,” said Milliken in an interview with Business News Daily. “Giving back, contributing to society, [and] being a good corporate citizen is not only the right thing to do – it’s good for business.”
Even if your company doesn’t have the resources to embrace social responsibility on PayPal’s scale, there are good reasons to integrate some form of charitable giving into your business plan.