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Strategy

Learn the latest on marketing, sales, hiring and growth strategies that you can apply to your business today.

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Article
Strategy, Marketing and More: HR Functions Are Expanding
By Max Freedman | February 21, 2023

HR functions now comprise longtime HR roles and newer duties. Here's what you should know, whether you're outsourcing HR or hiring in-house.

Article
Social Responsibility: Why PayPal Pays It Forward (and You Should Too)
By Jeanette Mulvey | February 21, 2023

PayPal is an excellent model of corporate social responsibility and charitable giving. Get tips on socially responsible acts and why they're important.

Article
Rebuilding Your Business After a Natural Disaster
By Adam Uzialko | February 21, 2023

Here’s what you should do before and after disaster strikes to ensure minimal impact on your business.

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17 International Business Customs That Could Make or Break a Deal
By Adam Uzialko | February 21, 2023

Understanding international business etiquette and customs is key to global success. Learn 17 international business customs to stay respectful.

Happy colleagues laughing
Article
Establishing a Company Mission for a Better Business Culture
By Jennifer Dublino | February 21, 2023

It's crucial to establish a company mission. Learn how to write a company mission statement and use it to create a positive company culture.

Article
PR Crisis? 6 Steps to Help Navigate the Storm
By Sammi Caramela | February 21, 2023

A PR crisis won’t go away if you ignore it, and it can explode quickly if it's not managed proactively. Here are six tips to help limit damage to your brand.

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What Is a Unique Selling Proposition?
By Jordan Bishop | February 21, 2023

Every business must define a unique selling proposition to show what sets the brand apart. Learn everything about USPs, including how to identify yours.

Article
Blue Ocean Strategy: Creating Your Own Market
By Max Freedman | February 21, 2023

The blue ocean strategy encourages tweaking your products to push them into their own market with low prices and no competition. Learn its pros and cons.

Article
Moving Your Business Without Losing Your Mind
By Business News Daily | February 21, 2023

Moving a business is a complex decision and process, but it doesn't have to be painful. Learn about deciding to relocate and moving with minimal stress.

Article
Key Performance Indicators: Setting and Measuring KPIs
By Alex Halperin | February 21, 2023

Small businesses can effectively track their performance with key performance indicators. Find out how to use KPIs.

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10 Local Legislative Issues Small Businesses Should Be Watching
By Adam Uzialko | February 21, 2023

Entrepreneurs must be aware of state and local regulations that affect their businesses. Learn about recent legislation that may affect your organization.

Article
What Is a PEST Analysis?
By Mark Fairlie | February 21, 2023

Use a PEST analysis to see the bigger picture when making decisions for your business.

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After the Midterm Elections: What Small Business Owners Need to Know
By Adam Uzialko | February 21, 2023

Find out what the midterm elections might mean for small business owners – and how you can prepare your business for the changes ahead.

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How to Prepare for an ICE Raid on Your Workplace
By Max Freedman | February 21, 2023

ICE raids can be stressful, but you and your employees have certain rights while ICE is on your premises. Learn how to prepare for an ICE raid.

Article
What Is Market Intelligence?
By Jamie Johnson | February 21, 2023

This guide explains the concept of market intelligence and offers tips on how to use it for your small business.

Article
How to Recession-Proof Your Business
By Matt D’Angelo | February 21, 2023

Recessions can be trying for small businesses, but by following these tips, you can set your company up for success.

Article
Most Consumers Want Sustainable Products and Packaging
By Andrew Martins | February 21, 2023

Consumers are getting wiser about the products they use, the accompanying packaging and the overall impact on the environment.

Businessperson calculating finances
Article
Surprising Ways Tariffs Impact Small Business (and What to Do About Them)
By Adam Uzialko | February 21, 2023

Tariffs can have a serious impact on costs throughout a supply chain. Here's how to prepare to deal with them as a small business owner.

Businesswoman reading
Article
Techniques and Tools to Help You Make Business Decisions
By Siri Hedreen | February 21, 2023

To make the best decisions for your business, use some of these techniques and tools that bring more data and less bias to the process.

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What Is Value Chain Analysis?
By Dock David Treece | February 21, 2023

Learn how you can improve your business's processes and products with value chain analysis.

Article
What Is a BCG Matrix?
By Marci Martin | February 21, 2023

Learn how to analyze the current and future competitive landscape of your company with a BCG matrix.

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How Porter’s Five Forces Can Help Small Businesses Analyze the Competition
By Marci Martin | February 21, 2023

Analyzing your competition with Porter's Five Forces can help you better position your business for success in the marketplace.

Article
10 Ways Human Resources Will Continue to Change
By Cailin Potami | February 21, 2023

Human resources departments must respond to social, economic and technological factors. Learn 10 ways human resources will pivot and change.

Article
Small Business Impacts of USPS Delays
By Bassam Kaado | February 21, 2023

Delays caused by U.S. Postal Service policy changes and COVID-19’s impact have hurt the business sector. Here is how your company can develop a workaround.

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Which Gender Excels at Teamwork? Both … With a Catch
By Shayna Waltower | February 21, 2023

A diverse team can improve productivity and produce more effective results.

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Language Translation: What Global Companies Should Know
By Nicole Fallon | February 21, 2023
Warehouse inventory manager
Article
5 Tips for Communicating Supply Chain Delays to Customers
By Business News Daily | February 21, 2023

Supply chain delays are expected to get worse before they get better. Learn how to explain the issue to frustrated customers.

Two business owners packing goods for a delivery
Article
Do Small Businesses Need Supplier Diversity?
By Business News Daily | February 21, 2023

See how a more diverse and distributed supply chain could help small businesses cope with the next disruption.