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Max Freedman profile picture

Max Freedman

Business Operations Insider and Senior Analyst
Introduction
About Me

Max Freedman has spent nearly a decade providing entrepreneurs and business operators with actionable advice they can use to launch and grow their businesses. Max has direct experience helping run a small business, performs hands-on reviews and has real-world experience with business technology.

At Business News Daily, Max covers accounting software, POS systems and digital payroll solutions, as well as leading medical software and text message marketing services. 

Max has written hundreds of articles for Business News Daily on a range of valuable topics, including small business funding, time and attendance, marketing and human resources.

Experience
Managing Editor, Staff Writer, Freelance Writer at The Stellastra Effect
June 2017 - Present
Freelance Music Critic and Journalist at Self-Employed
February 2017 - Present
Managing Editor at Nordic Spotlight
September 2018 - June 2019
Media Relations Specialist at Marauder
August 2015 - August 2018
Education
Rutgers University-New Brunswick
Bachelor of Science (B.S.)
Materials Science
Temple University
Certificate
Editing
Awards and Honors
Best Topic-Specific Blog
Content Marketing Institute
August 01, 2023
Max's Product and Service Reviews
Our team conducts an independent analysis of products and services that can help manage your business.
08.19.25
The Best Accounting Software Services for...
Leading accounting software for the self-employed like QuickBooks...
06.03.25
The Best Accounting Software for Multiple Businesses
QuickBooks Online and Xero offer robust features for managing...
08.19.25
The Best Accounting Software Services for...
QuickBooks and FreshBooks offer contractor-friendly accounting...
09.08.25
The Best POS Systems for Restaurants
Toast, Clover and TouchBistro provide restaurant POS systems with...
08.06.25
The Best Payroll Services for One Employee
OnPay and QuickBooks Payroll simplify payroll for solopreneurs...
09.22.25
The Best Medical Billing Services of 2026
Find the right medical billing services for your practice based on...
09.09.25
The Best Medical Software of 2026
Leading EHR systems like CareCloud, DrChrono and Tebra provide...
08.18.25
The Best Accounting Software Services for...
QuickBooks Online and Xero offer restaurant-specific accounting...
09.09.25
The Best Text Message Marketing Services of 2026
Leading text message marketing solutions like EZ Texting, Slick...
09.09.25
The Best Employee Retirement Plans for Small...
Compare the best employee retirement plans for small businesses....
Max's Activity
Plooto Review - thumbnail
review
Plooto Review Review
Plooto is our top accounting software pick for automating accounts payable. Read our review to learn why it’s a great supplement to Xero and QuickBooks.
Updated April 23, 2025
8 Crazy Marketing Gimmicks Gone Horribly Wrong - thumbnail
article
8 Crazy Marketing Gimmicks Gone Horribly Wrong
Not all marketing campaigns go as planned. We break down some of the biggest marketing failures of all time.
Updated June 04, 2024
3 Signs Your Employees Hate Their Jobs (and What to Do About It) - thumbnail
article
3 Signs Your Employees Hate Their Jobs (and What to Do About It)
Various factors can create unhappiness in employees. Learn three signs your employees are unhappy and discover several ways to improve employee morale.
Updated October 20, 2023
Human Interest Employee Retirement Review - thumbnail
review
Human Interest Employee Retirement Review Review
Human Interest is an online retirement benefits provider that offers 401(k) plans starting at $120 per month, plus $4 per employe e per month. Find out if Human Interest is right for you.
Updated August 19, 2025
What Is the Small Business Innovation Research Program? - thumbnail
article
What Is the Small Business Innovation Research Program?
Joseph Hennessey, Small Business Innovation Research Adviser, explains
Updated February 13, 2024
10 Patient Acquisition Strategies - thumbnail
article
10 Patient Acquisition Strategies
These five patient acquisition strategies can help you make the best of your practice's internet presence to draw in new patients.
Updated October 10, 2024
What Should Your Profit Margins Be? - thumbnail
article
What Should Your Profit Margins Be?
Learn why profit margins are important to your business and how to maximize them.
Updated April 15, 2024
Human Relations Movement: How It Changed Management - thumbnail
article
Human Relations Movement: How It Changed Management
The human relations movement was a crucial shift in management history. Learn about this management philosophy and how it changed personnel management.
Updated December 12, 2023
Articles of Incorporation: What New Business Owners Should Know - thumbnail
article
Articles of Incorporation: What New Business Owners Should Know
This guide explains the importance of articles of incorporation and why new businesses must file them with the appropriate state agencies.
Updated August 14, 2024
Advertising vs. Marketing vs. PR: What’s the Difference? - thumbnail
article
Advertising vs. Marketing vs. PR: What’s the Difference?
Marketing, advertising and public relations are related but distinct. This guide explains the differences between each and how each can grow your business.
Updated October 20, 2023
Should You Hire a Debt Collection Attorney for Your Business? - thumbnail
article
Should You Hire a Debt Collection Attorney for Your Business?
A debt collection attorney works to recover debts from nonpaying customers. Learn when business owners should hire or consult a debt collection attorney.
Updated November 27, 2023
How to Develop a Credit Policy - thumbnail
article
How to Develop a Credit Policy
A credit policy provides flexible payment options to customers while ensuring you get paid what you’re owed. Learn how to write one.
Updated October 23, 2023
How to Create a CRM Dashboard – With Examples - thumbnail
article
How to Create a CRM Dashboard – With Examples
CRM dashboards offer instant insights into the metrics that matter most to your success. Here is what your dashboard should include.
Updated April 18, 2024
The Do’s and Don’ts of Sending Someone to Collections - thumbnail
article
The Do’s and Don’ts of Sending Someone to Collections
This guide explains when you should send an account to collections and how you should handle the process.
Updated January 14, 2026
Types of Organizational Structures to Consider for Your Business - thumbnail
article
Types of Organizational Structures to Consider for Your Business
This guide explains the various organizational structures and will help you decide which works best for your business.
Updated September 18, 2025
How to Make Sure You’re EEO Compliant - thumbnail
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How to Make Sure You’re EEO Compliant
Stay compliant with equal employment opportunity laws using this guide on EEO best practices.
Updated May 17, 2024
Outsourcing the HR Function: How and When to Outsource Human Resources to a Third Party - thumbnail
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Outsourcing the HR Function: How and When to Outsource Human Resources to a Third Party
Outsourcing HR has its pros and cons. Learn how and when to outsource human resources to a third party and what functions HR outsourcing provides.
Updated November 20, 2023
What Are Withholding Allowances? - thumbnail
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What Are Withholding Allowances?
This guide explains withholding allowances, how they work, and what an employer’s obligations are when conducting payroll.
Updated November 06, 2023
How to Develop a Content Strategy - thumbnail
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How to Develop a Content Strategy
Content can help you generate leads, build trust with your audience and establish expertise. Learn how to create a content strategy to grow your business.
Updated November 21, 2024
How to Set Up Workflows With a CRM - thumbnail
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How to Set Up Workflows With a CRM
CRM workflows can help automate key sales, marketing and customer services tasks. Here is how to create them.
Updated April 19, 2024