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Introduction
About Me
Max Freedman has spent nearly a decade providing entrepreneurs and business operators with actionable advice they can use to launch and grow their businesses. Max has direct experience helping run a small business, performs hands-on reviews and has real-world experience with business technology.
At Business News Daily, Max covers accounting software, POS systems and digital payroll solutions, as well as leading medical software and text message marketing services.
Max has written hundreds of articles for Business News Daily on a range of valuable topics, including small business funding, time and attendance, marketing and human resources.
Experience
Managing Editor, Staff Writer, Freelance Writer
at
The Stellastra Effect
June 2017
-
Present
Freelance Music Critic and Journalist
at
Self-Employed
February 2017
-
Present
Managing Editor
at
Nordic Spotlight
September 2018
-
June 2019
Media Relations Specialist
at
Marauder
August 2015
-
August 2018
Education
Rutgers University-New Brunswick
Degree:
Bachelor of Science (B.S.)Field of Study:
Materials ScienceTemple University
Degree:
CertificateField of Study:
EditingAwards and Honors
Best Topic-Specific Blog
Issuer:
Content Marketing InstituteDate:
August 01, 2023Max's Product and Service Reviews
Our team conducts an independent analysis of products and services that can help manage your business.
08.19.25
The Best Accounting Software Services for...
Leading accounting software for the self-employed like QuickBooks...
06.03.25
The Best Accounting Software for Multiple Businesses
QuickBooks Online and Xero offer robust features for managing...
08.19.25
The Best Accounting Software Services for...
QuickBooks and FreshBooks offer contractor-friendly accounting...
09.08.25
The Best POS Systems for Restaurants
Toast, Clover and TouchBistro provide restaurant POS systems with...
08.06.25
The Best Payroll Services for One Employee
OnPay and QuickBooks Payroll simplify payroll for solopreneurs...
09.22.25
The Best Medical Billing Services of 2025
Find the right medical billing services for your practice based on...
09.09.25
The Best Medical Software of 2025
Leading EHR systems like CareCloud, DrChrono and Tebra provide...
09.09.25
The Best Text Message Marketing Services of 2025
Leading text message marketing solutions like EZ Texting, Slick...
08.18.25
The Best Accounting Software Services for...
QuickBooks Online and Xero offer restaurant-specific accounting...
09.09.25
The Best Employee Retirement Plans for Small...
Compare the best employee retirement plans for small businesses....
Max's Activity
review
SimpleTexting Review ReviewSimpleTexting is a straightforward SMS service that connects you to your customers. It offers helpful tools, an easy-to-use dashboard and flexible plans.
Updated June 26, 2024
review
Plooto Review ReviewPlooto is our top accounting software pick for automating accounts payable. Read our review to learn why it’s a great supplement to Xero and QuickBooks.
Updated April 23, 2025
article
8 Crazy Marketing Gimmicks Gone Horribly Wrong Not all marketing campaigns go as planned. We break down some of the biggest marketing failures of all time.
Updated June 04, 2024
review
Human Interest Employee Retirement Review ReviewHuman Interest is an online retirement benefits provider that offers 401(k) plans starting at $120 per month, plus $4 per employe e per month. Find out if Human Interest is right for you.
Updated August 19, 2025
article
What Is the Small Business Innovation Research Program? Joseph Hennessey, Small Business Innovation Research Adviser, explains
Updated February 13, 2024
article
10 Patient Acquisition Strategies These five patient acquisition strategies can help you make the best of your practice's internet presence to draw in new patients.
Updated October 10, 2024
article
3 Signs Your Employees Hate Their Jobs (and What to Do About It) Various factors can create unhappiness in employees. Learn three signs your employees are unhappy and discover several ways to improve employee morale.
Updated October 20, 2023
article
What Should Your Profit Margins Be? Learn why profit margins are important to your business and how to maximize them.
Updated April 15, 2024
article
Human Relations Movement: How It Changed Management The human relations movement was a crucial shift in management history. Learn about this management philosophy and how it changed personnel management.
Updated December 12, 2023
article
Articles of Incorporation: What New Business Owners Should Know This guide explains the importance of articles of incorporation and why new businesses must file them with the appropriate state agencies.
Updated August 14, 2024
article
How the Tax Cuts and Jobs Act Affects Small Businesses The Tax Cuts and Jobs Act is a federal tax code signed into law in 2017. Learn how these changes to the tax code affect small business tax liabilities.
Updated October 20, 2023
article
How to Know if You Really Classify as a Small Business When your company meets the Small Business Administration's definition of "small," it may qualify for benefits.
Updated October 23, 2023
article
Advertising vs. Marketing vs. PR: What’s the Difference? Marketing, advertising and public relations are related but distinct. This guide explains the differences between each and how each can grow your business.
Updated October 20, 2023
article
Employees Are More Likely to Consider Quitting After an Unfair Performance Review Employees value fair, frequent feedback from managers, and many would leave a job if a performance review was unreasonable. Learn how to give an effective review.
Updated October 20, 2023
article
22 Green Business Ideas for Eco-Minded Entrepreneurs Corporate social responsibility is prioritized now more than ever. Learn about ideas for businesses that provide eco-friendly products and services.
Updated November 11, 2025
article
12 Unique Business Ideas to Inspire You in 2025 If you want to start a business, check out these 12 business ideas to inspire you in 2025 – and learn how to develop and implement a unique business idea.
Updated October 27, 2023
article
Presale Strategy: How to Set Up a Successful Presale A presale is when you sell products you haven't yet created as a way to gauge customer interest. Learn what's involved in a successful presale.
Updated July 03, 2024
article
12 Best Photo Editing Apps for Business Your business has a lot to gain by making sure your social media photos look as good as possible.
Updated October 23, 2023
article
18 Ways to Secure Your Devices From Hackers Protecting your business's network is crucial to operations. Learn tips for securing your computers, network, and mobile devices from hackers.
Updated November 20, 2023
article
How to Use National Days Properly for Advertising National Days provide unique opportunities for businesses to embark on advertising campaigns. Learn about 50 days you can use in national advertising.
Updated January 30, 2024