Photo editing apps are crucial for any small business. Whether you're posting photos from a company event, creating social media marketing content, or sharing your business's culture with the world, editing apps provide business owners with the ability to turn regular shots into compelling photos. You don't need to be a photographer to create eye-catching photos, either. Most smartphones and tablets are equipped with high-quality cameras, so you can easily point and shoot with your personal device.
A lot of these apps are free or cost less than $5, so you have easy access to editing apps that can transform your business's visual representation. Some provide the ability to upload your photos to social media sites like Instagram directly from the app. Others will require you to edit and save a photo before uploading it to social media.
By using these apps, you can attract different types of customers and build your business's online reputation to reflect your desired culture.
VSCO – or Visual Supply Company – is arguably one of the most popular photo editing apps. The platform, which also features the ability to create a profile and share photos on VSCO itself, can be used by small businesses everywhere to increase their online presence.
In terms of editing power, VSCO provides a wide range of filters and a slider to increase or decrease the intensity. VSCO also allows you to edit individual photo elements, like exposure, contrast, saturation, temperature and fade. Its editing control allows you to transform photos into engaging content.
The VSCO community provides users with a marketplace of ideas. You can follow different users and plan content that reflects major photo trends. VSCO is available for both iOS and Android, and it syncs across multiple devices so you can edit photos from anywhere. VSCO is a free service.
One of the main highlights of TouchRetouch is its ability to remove unwanted items from your photos. Everyone has experienced this – you line up the perfect shot, only to see a trashcan or group of people obscuring the beauty of what you're photographing. TouchRetouch can be used to remove these objects, presenting the subject of your shot as you want it to be seen. With TouchRetouch, you can remove things like shadows, people, buildings, wires, spots in the sky, shadows and more.
TouchRetouch doesn't even require you to do any work to remove these things – simply highlight an area with your finger and tap Go. This app can be used for perfecting other elements of your photos as well. You can use the clone stamp tool to fill in any gaps, duplicate elements or match backgrounds. The app also comes with some tutorials, so you can easily learn how to use the program and understand different guidelines for photo editing. TouchRetouch is available for both Android and iOS, and is $1.99.
Snapseed is a Google product that comes with a wide range of tools for creating professional-looking photos. It offers more than 25 tools and filters for editing photos, including healing, brush, HDR and perspective tools. These tools give the power of precise editing. The brush tool, for example, can be used to edit a specific object or area of a photo instead of the entire frame. Users can also save their personal filters and apply them to later photos, which allows for quick editing on similar photos for your small business.
If you don't have a lot of experience editing photos, Snapseed provides an Auto Correct feature that adjusts colors, exposure and contrast to make your photos sharper and more compelling. Other tools and features include, cropping, rotating and tuning, as well creating double exposure photos. Double exposure photos blend two images where the user can choose and edit blend modes. Snapseed is a free service that's available for Android and iOS.
4. Filterstorm Neue
Filterstorm Neue is an ideal app for business owners looking to do advanced photo editing. It comes packed with features for editing brightness and contrast, adding exposure, adjusting RGB and luminance curves, adding text, sharpening photos and blending colors. Users can also apply gradients and color channels using the masking tools. Another marquee feature is its 10-step undo history, so if you make a mistake you can easily reverse whatever effects you've applied. Users can export photos to JPEG, TIFF or PNG.
While Filterstorm offers numerous editing tools, it doesn't integrate directly with social media, so you'll have to save them and upload them separately. Filterstorm Neue is available for $3.99 on iOS devices.
Mextures allows users to apply textures, light leaks and gradients to your images. It has a non-destructive workflow, so you can adjust and edit photos at any stage of the editing process and not worry about your file's quality diminishing. Mextures is ideal for more creative business owners looking to create engaging, heavily edited photos. The app includes a robust list of services, including more than 150 textures, the ability to stack infinite filter layers and many standard editing tools, such as exposure, contrast and tint tools.
You can save an edit your own formulas, so it's easy to apply the same mixture of adjustments to multiple photos. Mextures also offers an inspiration feed, so you can curate and view photos for developing new ideas. The app also provides the option to instantly connect with photographers in the inspiration feed on Instagram. Mextures is available for $1.99 on iTunes, and requires some in-app purchases to use certain features.
6. Adobe Photoshop Express
Adobe Photoshop Express is the mobile version of Photoshop, Adobe's flagship photo editing software. Unlike Photoshop, however, Express is a free service. In addition to standard editing and photo adjustment tools like cropping, auto-fixing and brush tools, Photoshop Express can be used to add text to images. This feature allows you to overlay text over your images, so you can create memes, issue announcements or include company information on your photos.
Photoshop Express also comes with other features, such as editing photos in raw formats, saving your own formulas, resizing and blending images. Adobe Photoshop express is available on both iOS and Android devices for free.
Camera+ is an ideal app for business owners looking to shoot and edit photos in one complete program. Camera+ provides a few advanced shooting modes, like stabilization for capturing sharp photos and burst for taking rapid action shots. After you've taken a photo using Camera+, you can edit it directly in the app. The program includes basic editing features, like cropping, adding borders and applying captions. Camera+ also includes so more advanced features as well, like clarity, scene modes and lightbox. Clarity is a tool that analyzes your photos and enhances them, while scene modes and lightbox can be used to capture photos in the right light and select which ones you want to keep and delete immediately after taking them.
Camera+ also comes with built-in social media integrations, so you can quickly upload a photo to Facebook, Twitter and Flickr. It also syncs with iCloud, so you can use Camera+ to edit photos on any iOS device. Camera+ is available for $2.99 on iPhone and $4.99 on iPad.
Superimpose is ideal for business owners looking to create professional-grade photos where multiple images are overlaid and blended together. Users can easily blend two images, smooth edges with smooth tools, add masks or mask out different portions of an image, and adjust the color, exposure, contrast or saturation of both images. This app includes move, scale, resize, rotate and flip tools in addition to blending tools.
This app is a simpler, mobile alternative to working with layers in Adobe's Photoshop – users can easily superimpose and image on top of another, and adjustments can be made on the fly without advanced knowledge of masks or image blending. This app's focus is blending images, but it provides other tools to edit existing photos as well. Superimpose is available on iOS devices for $1.99 and Android devices for $0.99.
Additional reporting by Sara Angeles.