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Everything that you need to know to find more customers, and drive more revenue for your business. Learn the latest from the experts.

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Article
How to Make the Most of Small Business Saturday
By Kiely Kuligowski | February 21, 2023

Set your company up for success with these tips for Small Business Saturday.

Article
10 Ways to Handle Difficult Customers
By Skye Schooley | February 21, 2023

Follow these best practices for responding to difficult customers and improving customer satisfaction.

Article
Why Your Company Should Offer Online Coupons
By Isaiah Atkins | February 21, 2023

Online coupons are digital codes that let customers redeem offers and promotions. Learn how to use online coupons to attract and retain online shoppers.

Article
Projection Mapping: What It Is and Why Your Business Should Try It
By Neil Cumins | February 21, 2023

Discover how mapping software can overlay images on a backdrop or background, providing unforgettable experiences and improving ad campaigns.

Article
Advertising vs. Marketing vs. PR: What’s the Difference?
By Max Freedman | February 21, 2023

Learn the differences between advertising, marketing and PR – and how you can use all three to grow your business.

Article
Small Business Marketing Guide: Everything New and Existing Businesses
By Jennifer Post | February 21, 2023

Small businesses have a lot to manage, including marketing. This guide will introduce you to core concepts of small business marketing.

Article
Tips for Hiring a Marketing Company
By Adam Uzialko | February 21, 2023

Hiring a marketing company is a risk that may pay off or fail. Here's how to hire a marketing company to ensure your next marketing campaign's success.

Article
How to Write a Sales Plan
By Business News Daily | February 21, 2023

A sales plan can be a blueprint to help you set goals for your business and the steps to achieve them. Follow these tips to create an effective sales plan.

Article
Direct Mail Marketing Guide for Small Businesses
By Kiely Kuligowski | February 21, 2023

Direct mail marketing can complement digital marketing and help reach customers and prospects. Learn seven steps for launching a direct mail campaign.

person checking email on computer
Article
How to Create Triggered Emails
By Kiely Kuligowski | February 21, 2023

Triggered emails can save time and increase revenue for your business. Learn what the different types are and how to create your own campaign.

Article
How CRM Analytics Work
By Max Freedman | February 21, 2023

This guide includes a description of CRM analytics and the data they provide, as well as how you can best use CRM analytics insights to optimize your busin

Article
How to Develop a Call to Action (With Examples)
By Marisa Sanfilippo | February 21, 2023

Impactful CTAs prompt your audience to take actions that benefit your business. Here is a guide on everything you need to know.

Article
A Guide to Managing Customer Relationships
By David Gargaro | February 21, 2023

This guide explains methods for customer relationship management, as well as software tools available to improve customer relationship management for small

Hands holding a smartphone checking email
Article
6 Benefits of Email Marketing for Small Businesses
By Jamie Johnson | February 21, 2023

Email marketing campaigns can help small businesses reach their target audience. Here are the biggest benefits email marketing offers small businesses.

Article
What Is Evergreen Content?
By Yara Simón | February 21, 2023

This guide explains what evergreen content is, how to create it, and why it's an important part of your content strategy.

Article
How to Develop a Content Strategy
By Yara Simón | February 21, 2023

This guide breaks down the importance of a content strategy and how to create one.

Article
How to Avoid Sending Spam Text Messages to Customers
By Julie Thompson | February 21, 2023

Learn how to send compliant business text messages to encourage customer engagement, lower your risk and increase leads.

Article
Small Business Guide to Email Retargeting
By Jennifer Post | February 21, 2023

This guide describes email retargeting, how it works and how small businesses can use it to improve their email marketing campaigns.

Article
How to Track and Manage Lead Sources
By Max Freedman | February 21, 2023

Knowing how your potential customers are finding your business is critical to your success. Here is how to properly track and manage your lead sources.

Article
How to Develop a Customer Survey
By Sean Peek | February 21, 2023

Discover the benefits of customer surveys, learn how to develop a customer survey and decide how often to conduct customer surveys.

Article
SMS Survey Basics: How to Send a Text Survey
By Nicole Fallon | February 21, 2023

SMS surveying is a cost-efficient way to gain customer feedback. Here's what you need to know about sending a text survey.

Article
How to Master Cold Calling (Scripts Included)
By Yara Simón | February 21, 2023

Cold calling is one method to engage potential customers. Here's what you need to know to do it effectively.

Article
How to Close the Deal: 10 Sales Strategies
By Yara Simón | February 21, 2023

This guide offers sales strategies that can help any salesperson close more deals.

Article
How Customer Delight Will Keep Them Coming Back
By Donna Fuscaldo | February 21, 2023

Customer satisfaction isn't enough. If you want to keep your customers coming back, you have to create customer delight. Here's how.

Article
What Are CRM Models?
By Max Freedman | February 21, 2023

CRM software can improve the design and execution of CRM models. Learn about CRM models and why they are useful for small businesses.

Businessman using laptop computer
Article
What Is Contact Management?
By Julie Thompson | February 21, 2023

This guide describes contact management and how it works to improve a business's communications with its customers.

Article
9 Transactional Emails to Help You Close the Deal
By Jamie Johnson | February 21, 2023

These nine transactional emails can help you drive new sales and improve the customer's experience with your brand.

Article
Sales Persistence Pays Off
By Adam Uzialko | February 21, 2023

Many salespeople give up too quickly, but long-term sales persistence pays huge dividends. Get tips on sales persistence and resources for improving sales.

Article
7 Email Marketing Metrics You Should Track
By Jamie Johnson | February 21, 2023

Email marketing is profitable, but only if you track the right metrics. Here are seven email marketing metrics to grow your business.

Article
Hard vs. Soft Email Bounces: What They Are and How to Avoid Them
By Jamie Johnson | February 21, 2023

A bounced email is an email that wasn't delivered successfully. Learn how a hard bounce differs from a soft bounce and how to avoid bounces.