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Sales & Marketing

Everything that you need to know to find more customers, and drive more revenue for your business. Learn the latest from the experts.

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Article
How to Write a Sales Plan
By Elizabeth Veras | October 20, 2023

A sales plan can be a blueprint to help you set goals for your business and the steps to achieve them. Follow these tips to create an effective sales plan.

Article
Small Business Marketing Guide: Everything New and Existing Businesses
By Jennifer Post | October 20, 2023

Small businesses have a lot to manage, including marketing. This guide will introduce you to core concepts of small business marketing.

Article
How to Develop and Track a Marketing Budget
By Marisa Sanfilippo | October 20, 2023

How much is enough to get your brand noticed and drive conversions? How much is too much? Here's what you should know about developing a marketing budget.

Article
Why Your Company Should Offer Online Coupons
By Isaiah Atkins | October 20, 2023

Online coupons are digital codes that let customers redeem offers and promotions. Learn how to use online coupons to attract and retain online shoppers.

Article
Facial Recognition Advertising: The New Way to Target Ads to Consumers
By Kiely Kuligowski | October 20, 2023

Learn what facial recognition advertising is, along with both the benefits and the concerns.

Article
How to Use Google Ad Manager for Your Small Business
By Jennifer Post | October 20, 2023

If you have more than one Google Ads account, the free Google Ad Manager helps you centralize management, manage revenue and boost ROI.

Article
Presale Strategy: How to Set Up a Successful Presale
By Matt D’Angelo | October 20, 2023

A presale is when you sell products you haven't yet created as a way to gauge customer interest. Learn what's involved in a successful presale.

man using a mobile device
Article
Location-Based Advertising: Convenience and Personalization vs. Data Privacy
By Andrew Martins | October 20, 2023

Consumers expect personalization and convenience, but data privacy is a concern. Here’s what businesses need to know about location-based advertising.

people sitting around a conference table working
Article
How to Make Your Product Famous (for Almost Nothing)
By Sean Peek | October 20, 2023

Want to get your product featured in a movie or TV show? Here's what you need to do.

Article
Small Business Guide to Sending Marketing Emails
By Kiely Kuligowski | October 20, 2023

Learn how to send marketing emails with this guide to signing up for an email marketing service, managing your contacts, and more.

businesswoman presenting to colleagues at a meeting
Article
What Is Experiential Marketing?
By Kiely Kuligowski | October 20, 2023

Learn how to connect with consumers by offering them a unique and dynamic branded experience.

Article
6 USPS Promotions to Take Advantage of in 2023
By Isaiah Atkins | October 20, 2023

Small business owners still use direct mail marketing to reach customers. Take advantage of USPS promotions to save money on direct mail.

Article
How to Start Selling on Amazon
By Matt D’Angelo | October 20, 2023

Selling your product on Amazon can expose your company to a big audience. Here’s how you can set up and promote your pages to this online market.

Online customer
Article
7 Smart Tips for Reaching New Customers in Different Markets
By Sammi Caramela | October 20, 2023

Find out how to expand your target audience with these marketing strategies.

Article
How the GDPR Is Affecting Email Marketing
By Adam Uzialko | October 20, 2023

Email marketing is still effective under the GDPR. Learn how compliance with the EU's sweeping privacy measure can actually help you target your audience.

person using an office phone
Article
7 Video Apps to Revolutionize Your Social Media Posts
By Elizabeth Veras | October 20, 2023

Brands today should use videos to expand their social media content. Check out some of the most popular video applications for content creation.

Article
What Small Businesses Need to Know about Lead Generation
By Adam Uzialko | October 20, 2023

Customer acquisition can often be a challenge. Here's how to generate leads and grow your business.

Article
How Businesses Are Collecting Data (And What They’re Doing With It)
By Max Freedman | October 20, 2023

Many businesses collect data for multifold purposes. Here's how to know what they're doing with your personal data and whether it is secure.

Article
Advertising vs. Marketing vs. PR: What’s the Difference?
By Max Freedman | October 20, 2023

Marketing, advertising and public relations are related but distinct. This guide explains the differences between each and how each can grow your business.

marketing meeting
Article
The Making of a Brand: A Guide to Defining and Building a Powerful Brand
By Ross Mudrick | October 20, 2023

Your brand is the way you present your business or product to the marketplace. Here's how to define and build a business brand and make it work for you.

Article
Projection Mapping: What It Is and Why Your Business Should Try It
By Neil Cumins | October 20, 2023

Discover how mapping software can overlay images on a backdrop or background, providing unforgettable experiences and improving ad campaigns.

Article
Is Net Promoter Score Still Useful?
By Dock David Treece | October 20, 2023

Your Net Promoter Score quantifies customer loyalty, but this method comes with limitations. Learn more about the pros and cons of this metric.

Article
Do’s and Don’ts of Creating a Visual Brand
By Katharine Paljug | October 20, 2023

A visual brand is a strong and consistent marketing tool. Here’s what you should do ― and not to do ― as you create it.

Article
How to Drive Sales Using Sound
By Matt D’Angelo | October 20, 2023

This guide explains how to use sound to bolster your sales and marketing efforts, and to cultivate your desired brand reputation.

Article
Tips for Starting a Podcast
By Paula Fernandes | October 20, 2023

A podcast is a popular and versatile media form used to promote a business. Learn podcast basics, tips for success and how to get started.

Article
How to Create a Great Corporate Logo
By Adam Uzialko | October 20, 2023

If you have a new business or are rebranding, a corporate logo is critical because it represents you. Learn tips for creating an effective corporate logo. 

Article
How to Upload PowerPoint Presentations to YouTube
By Sean Peek | October 20, 2023

Putting a presentation on YouTube can be a great way to reach co-workers and customers, and it's easy to do. Here's how.

Article
Adobe Creative Cloud Express Tutorial for Marketing Your Brand
By Jackie Dove | October 20, 2023

Learn how to use Adobe Creative Cloud Express and make a splash with your business's online presence.

Article
Bad Customer Service? Most Consumers Will Dump Your Brand
By Max Freedman | October 19, 2023

Don't give your customers a reason to leave. Instead, build brand loyalty with these customer service tips.

Article
14 Important Traits Successful Salespeople Share
By Max Freedman | April 13, 2023

This list includes the traits that successful salespeople share as well as tips to improve your sales skills.