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Sales & Marketing

Everything that you need to know to find more customers, and drive more revenue for your business. Learn the latest from the experts.

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7 Email Marketing Metrics You Should Track
By Jamie Johnson | October 08, 2021

Email marketing is profitable, but only if you track the right metrics. Here are seven email marketing metrics to grow your business.

The 3 C’s of Driving Sales: Connect, Convince, Collaborate
By Adam Uzialko | October 01, 2021

Author and sales expert Mike Schultz outlines the three levels of selling that differentiate those who make a sale and those who don't.

How to Use a CRM for Lead Management
By Max Freedman | October 01, 2021

CRM software offers numerous benefits for your lead management process. Learn about the main ones and how to get them.

How a Mobile CRM Benefits Your Business
By Max Freedman | October 01, 2021

Mobile CRMs allow employees to tap into your CRM from anywhere. Here is how they work and what five elements you should consider when implementing one.

CRM Metrics You Should Know
By Matt D’Angelo | October 01, 2021

Analyzing key metrics can help drive success within your business and make you more competitive. Here is how your CRM can help in those efforts.

How CRM Works in the Sales Funnel
By David Gargaro | October 01, 2021

CRM software can provide insights to help you improve the customer experience. Here's how to implement CRM for your business's sales funnel.

How CRMs Streamline Email Marketing
By Kiely Kuligowski | October 01, 2021

CRM software can help make your email marketing campaigns stronger and more personalized to your customers' interests.

CRM vs. Marketing Automation: What’s the Difference?
By Kiely Kuligowski | October 01, 2021

Using marketing automation and CRM software together can maximize benefits and help businesses create a better marketing strategy.

Tips and Tricks to Using CRM for Customer Service
By Adam Uzialko | October 01, 2021

Want to give better customer service? CRM software can help you improve your customer experience and your bottom line.

9 Transactional Emails to Help You Close the Deal
By Jamie Johnson | July 29, 2021

These nine transactional emails can help you drive new sales and improve the customer's experience with your brand.

CRM Certification and Training
By Julie Thompson | July 06, 2021

This guide highlights some of the CRM software certification and training available and why it is beneficial to businesses that rely on CRMs.

What Is Contact Management?
By Julie Thompson | July 02, 2021

This guide describes contact management and how it works to improve a business's communications with its customers.

9 Reasons to Try Text Message Marketing for Your Small Business
By Max Freedman | June 30, 2021

Text message marketing is a valuable marketing channel. Here's how it can benefit your business when used properly.

How to Close the Deal: 10 Sales Strategies
By Yara Simón | April 07, 2021

This guide delves into ten sales strategies that can help a salesperson close the deal.

How to Calculate Your Customer Retention Rate
By Max Freedman | March 11, 2021

Your customer retention rate shows you how many repeat customers you have. Here is how to calculate it and strategies to increase it.

Small Business Guide to Email Retargeting
By Jennifer Post | March 03, 2021

This guide describes email retargeting, how it works and how small businesses can use it to improve their email marketing campaigns.

How to Avoid Sending Spam Text Messages to Customers
By Julie Thompson | February 25, 2021

Learn how to send compliant business text messages to encourage customer engagement, lower your risk and increase leads.

Email Marketing List Maintenance Best Practices
By Jamie Johnson | February 17, 2021

Maintaining an email marketing list can be a challenge. Follow these best practices to keep your email lists up to date and accurate.

6 Ways to Create an Effective Sales Forecast
By Max Freedman | February 01, 2021

A sales forecast is key to determining an effective path forward for your business. Here are the steps you should take to create a sales forecast.

FTC Telemarketing Laws to Call By
By Mona Bushnell | January 27, 2021

Telemarketing lawsuits can be extremely expensive. Avoid them by following these FTC telemarketing rules.

How to Create a Lead Capture Form
By Max Freedman | January 20, 2021

A lead capture form can help you gather the contact information of people who might be interested in your products and services. Here's how to create one.

7 Ways to Improve Your Sales
By Kiely Kuligowski | January 05, 2021

These seven tips will help you improve your sales process from lead generation to deal closing.

Types of Surveys Your Business Should Use
By David Gargaro | December 23, 2020

Surveys and polls can tell you about the needs and wants of your target audience. This guide explains how to use surveys to improve your marketing efforts.

Tips for Hiring a Marketing Company
By Adam Uzialko | December 18, 2020

Thinking of hiring a marketing company to help grow your small business? Read about everything you should consider.

How to Develop and Track a Marketing Budget
By Marisa Sanfilippo | December 02, 2020

Developing a marketing budget can be as challenging as tracking it. This guide will help you set up your marketing budget and ensure you hit your targets.

How to Develop a Call to Action (With Examples)
By Marisa Sanfilippo | November 30, 2020

A call to action encourages a user to click an ad, learn more about your company or make a purchase. Here's how to develop a CTA that converts.

Predictive or Prescriptive Analytics? Your Business Needs Both
By Nicole Fallon | November 30, 2020

Predictive and prescriptive analytics can help you form some decisions for your business. Here's how.

Holiday Marketing: 8 Trends That Will Drive Sales
By Sammi Caramela | November 24, 2020

Is your small business ready for the holiday rush? Here's a guide to trends, strategies and tactics that will boost sales.

How to Make the Most of Small Business Saturday
By Kiely Kuligowski | November 23, 2020

Set your company up for success with these tips for Small Business Saturday.

Small Business Marketing Guide: Everything New and Existing Businesses Should Know About Acquiring New Customers
By Jennifer Post | November 20, 2020

If you want to develop a small business marketing strategy that won't break your budget, this small business marketing guide is for you.