Sales & Marketing

Learn about the lead qualification process, why it is important and how to qualify a lead.

Knowing how your potential customers are finding your business is critical to your success. Here is how to properly track and manage your lead sources.

CRM workflows can help automate key sales, marketing and customer services tasks. Here is how to create them.

Learn how sales force automation streamlines repetitive or tedious tasks and frees up your employees for more important work.

Discover the benefits of customer surveys, learn how to develop a customer survey and decide how often to conduct customer surveys.

Your customer retention rate shows you how many repeat customers you have. Here is how to calculate it and strategies to increase it.

Analyzing key metrics can help drive success within your business and make you more competitive. Here is how your CRM can help in those efforts.

SMS surveying is a cost-efficient way to gain customer feedback. Here's what you need to know about sending a text survey.

Cold calling is one method to engage potential customers. Here's what you need to know to do it effectively.

Mobile CRMs allow employees to tap into your CRM from anywhere. Here is how they work and what five elements you should consider when implementing one.

CRM dashboards offer instant insights into the metrics that matter most to your success. Here is what your dashboard should include.

CRM software offers numerous benefits for your lead management process. Learn about the main ones and how to get them.

This guide offers sales strategies that can help any salesperson close more deals.

This guide delves into seven lead-nurturing strategies that you can use to connect with your prospects.

Customer satisfaction isn't enough. If you want to keep your customers coming back, you have to create customer delight. Here's how.

CRM software can improve the design and execution of CRM models. Learn about CRM models and why they are useful for small businesses.

This guide offers recommendations for small business sales apps and explains how businesses can use these sales software programs to their advantage.

This guide describes contact management and how it works to improve a business's communications with its customers.

This guide highlights some of the CRM software certification and training available and why it is beneficial to businesses that rely on CRMs.

These nine transactional emails can help you drive new sales and improve the customer's experience with your brand.

Many salespeople give up too quickly, but long-term sales persistence pays huge dividends. Get tips on sales persistence and resources for improving sales.

Learn why more people trust personal recommendations than ads – and how to use it to your business's advantage.

Email marketing is profitable, but only if you track the right metrics. Here are seven email marketing metrics to grow your business.

A bounced email is an email that wasn't delivered successfully. Learn how a hard bounce differs from a soft bounce and how to avoid bounces.

Learn why you should consider adding video to your emails and how to do it right.

Learn tips for building an opt-in email marketing list to engage in successful email marketing campaigns with active subscribers.

Email marketing automation saves time, boosts ROI, and delivers a better subscriber experience. Learn how to automate your emails efficiently.

Consumers often make spontaneous buying decisions. Here's how to make your products one of their purchases.

Consumers are spending more on organic food than ever.

Keeping your advertisements close to home has great benefits.