Sales & Marketing

Direct mail marketing can complement digital marketing and help reach customers and prospects. Learn seven steps for launching a direct mail campaign.

A sales plan can be a blueprint to help you set goals for your business and the steps to achieve them. Follow these tips to create an effective sales plan.

Small businesses have a lot to manage, including marketing. This guide will introduce you to core concepts of small business marketing.

How much is enough to get your brand noticed and drive conversions? How much is too much? Here's what you should know about developing a marketing budget.

Online coupons are digital codes that let customers redeem offers and promotions. Learn how to use online coupons to attract and retain online shoppers.

Learn what facial recognition advertising is, along with both the benefits and the concerns.

If you have more than one Google Ads account, the free Google Ad Manager helps you centralize management, manage revenue and boost ROI.

A presale is when you sell products you haven't yet created as a way to gauge customer interest. Learn what's involved in a successful presale.

Consumers expect personalization and convenience, but data privacy is a concern. Here’s what businesses need to know about location-based advertising.

Want to get your product featured in a movie or TV show? Here's what you need to do.

Learn how to send marketing emails with this guide to signing up for an email marketing service, managing your contacts, and more.

Learn how to connect with consumers by offering them a unique and dynamic branded experience.

Small business owners still use direct mail marketing to reach customers. Take advantage of USPS promotions to save money on direct mail.

Selling your product on Amazon can expose your company to a big audience. Here’s how you can set up and promote your pages to this online market.

Find out how to expand your target audience with these marketing strategies.

Email marketing is still effective under the GDPR. Learn how compliance with the EU's sweeping privacy measure can actually help you target your audience.

Brands today should use videos to expand their social media content. Check out some of the most popular video applications for content creation.

Customer acquisition can often be a challenge. Here's how to generate leads and grow your business.

Many businesses collect data for multifold purposes. Here's how to know what they're doing with your personal data and whether it is secure.

Marketing, advertising and public relations are related but distinct. This guide explains the differences between each and how each can grow your business.

Your brand is the way you present your business or product to the marketplace. Here's how to define and build a business brand and make it work for you.

Discover how mapping software can overlay images on a backdrop or background, providing unforgettable experiences and improving ad campaigns.

Your Net Promoter Score quantifies customer loyalty, but this method comes with limitations. Learn more about the pros and cons of this metric.

A visual brand is a strong and consistent marketing tool. Here’s what you should do ― and not to do ― as you create it.

This guide explains how to use sound to bolster your sales and marketing efforts, and to cultivate your desired brand reputation.

A podcast is a popular and versatile media form used to promote a business. Learn podcast basics, tips for success and how to get started.

Putting a presentation on YouTube can be a great way to reach co-workers and customers, and it's easy to do. Here's how.

Learn how to use Adobe Creative Cloud Express and make a splash with your business's online presence.

Don't give your customers a reason to leave. Instead, build brand loyalty with these customer service tips.

This list includes the traits that successful salespeople share as well as tips to improve your sales skills.