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Everything that you need to know to find more customers, and drive more revenue for your business. Learn the latest from the experts.

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Article
7 Ways to Improve Your Sales
By Kiely Kuligowski | June 29, 2022

These seven tips will help you improve your sales process from lead generation to deal closing.

Article
How to Develop a Customer Survey
By Sean Peek | June 29, 2022

Discover the benefits of customer surveys, learn how to develop a customer survey and decide how often to conduct customer surveys.

Article
How to Create a Landing Page That Converts
By Adam Uzialko | June 29, 2022

Landing pages are where your digital marketing campaigns take your audience. Here's how to build a landing page that converts.

Article
How to Write Email Subject Lines
By Chad Brooks | June 29, 2022

Your recipients' inboxes are likely flooded, but a catchy subject line can make you stand out. Learn how to create effective email subject lines.

Article
Hard vs. Soft Email Bounces: What They Are and How to Avoid Them
By Jamie Johnson | June 29, 2022

A bounced email is an email that wasn't delivered successfully. Learn how a hard bounce differs from a soft bounce and how to avoid bounces.

Article
What Is Website Visitor Tracking?
By Rachelle Gordon | June 29, 2022

Tracking website visitors is important in your remarketing efforts, and can inform you about when and where users lose interest in your content.

Article
7 Lead-Nurturing Strategies
By Yara Simón | June 29, 2022

This guide delves into seven lead-nurturing strategies that you can use to connect with your prospects.

Article
Your Guide on How to Plan a Corporate Event
By Paula Fernandes | June 29, 2022

Learn how to plan a corporate event that will help grow your business, attract customers and strengthen customer relations.

Article
4 Tips for Making Your Remarketing Campaign a Success
By Mark Fairlie | June 29, 2022

Remarketing gives online businesses multiple chances to sell to the same consumer, even if they visited once and left. Learn how remarketing works. 

Article
For Successful Marketing, Your Customer Can’t Be ‘Everyone’
By Adam Uzialko | June 29, 2022

Successful marketing requires identifying your target market. Here are some ways to identify your ideal customer and speak to them directly.

Article
Everyone Is Not Your Customer: That’s OK
By Adam Uzialko | June 29, 2022

Knowing who your customers are allows you to focus your marketing campaigns, offer specialized products or services, and adapt as your industry changes.

Article
How to Avoid Sending Spam Text Messages to Customers
By Julie Thompson | June 29, 2022

Learn how to send compliant business text messages to encourage customer engagement, lower your risk and increase leads.

Article
Simplicity Is Key to Effective Online Advertising
By Adam Uzialko | June 29, 2022

Online ads make more of an impact when they are simple and easy for viewers to comprehend.

Article
9 Transactional Emails to Help You Close the Deal
By Jamie Johnson | June 29, 2022

These nine transactional emails can help you drive new sales and improve the customer's experience with your brand.

Article
7 Ways to Improve Your Business Blog
By Katharine Paljug | June 29, 2022

Launching or revamping your business's blog? By following these tips, you can create a marketing tool that promotes your business and builds relationships with customers.

Article
Making the Most of Yelp: A Small Business Guide
By Mark Fairlie | June 29, 2022

In this guide learn what Yelp is, how to make the most out of business listings and how best to handle bad customer reviews.

Article
What Is Customer Segmentation?
By Adam Uzialko | June 29, 2022

Learn how customer segmentation can help your business improve the focus of all departments.

Article
How to Develop a Sales Report
By Max Freedman | June 29, 2022

This guide introduces the concept of a sales report and describes step by step how to develop a sales report.

Article
Conversion Tracking 101
By Max Freedman | June 29, 2022

This guide explains the basics of conversion tracking and how it can help your business encourage customers to take desirable actions, from signing up for

Article
SMS Survey Basics: How to Send a Text Survey
By Nicole Fallon | June 29, 2022

SMS surveying is a cost-efficient way to gain customer feedback. Here's what you need to know about sending a text survey.

Article
Text Message Marketing: Tips, Tools and Services
By Kiely Kuligowski | June 29, 2022

This guide explains text message marketing and offers tips to help small businesses use this marketing channel effectively.

Article
Email Marketing Automation Guide
By Jamie Johnson | June 29, 2022

Email marketing automation saves time, boosts ROI, and delivers a better subscriber experience. Learn how to automate your emails efficiently.

Article
How to Build and Grow a Sales Pipeline
By Marisa Sanfilippo | June 29, 2022

Learn what a sales pipeline is and how to create one for your business.

Article
Does Sex Still Sell? What Marketers Should Know
By Sandra Mardenfeld | June 29, 2022

Magazine ads featuring sex get attention, but the strategy won't work for all brands or industries. Learn why sex is used in sales and when it won't work.

Article
6 Benefits of Email Marketing for Small Businesses
By Jamie Johnson | June 29, 2022

Email marketing campaigns can help small businesses reach their target audience. Here are the biggest benefits email marketing offers small businesses.

Article
Small Business Guide to Email Retargeting
By Jennifer Post | June 29, 2022

This guide describes email retargeting, how it works and how small businesses can use it to improve their email marketing campaigns.

Article
Do’s and Don’ts of Creating a Visual Brand
By Katharine Paljug | June 29, 2022

Visual elements like logos, photos and designs are a key part of your brand. Here's what to do – and not do – to ensure your visual assets are effective.

Article
7 Email Marketing Metrics You Should Track
By Jamie Johnson | June 29, 2022

Email marketing is profitable, but only if you track the right metrics. Here are seven email marketing metrics to grow your business.

Article
6 Ways to Create an Effective Sales Forecast
By Max Freedman | June 29, 2022

A sales forecast is key to determining an effective path forward for your business. Here are the steps you should take to create a sales forecast.

Article
How CRM Benefits Marketing Campaigns
By David Gargaro | June 29, 2022

CRM software can improve marketing campaigns through data-driven insights describing customer needs and behaviors.