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Sales & Marketing

Everything that you need to know to find more customers, and drive more revenue for your business. Learn the latest from the experts.

Latest: Advice, Tips and Resources

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Article
How to Write a Sales Report
By Max Freedman | October 23, 2023

Sales reports can be sources of deep insight into the products and services that generate the biggest return.

Article
6 Ways to Create an Effective Sales Forecast
By Max Freedman | October 23, 2023

Learn what a sales forecast is, why it’s important and how to create one.

Article
Improve Your Marketing Automation With These Tips
By Adam Uzialko | October 23, 2023

Find out how marketing automation works, the benefits and which tasks you can delegate to an automated solution.

Article
What Is Customer Segmentation?
By Adam Uzialko | October 23, 2023

Dividing your audience into segments helps you deliver focused messages that resonate with each customer. Learn why and how to segment your customer list.

Article
How to Create a Lead Capture Form
By Max Freedman | October 23, 2023

This guide explains the benefits of a lead capture form and how to build one for your landing pages.

Article
How to Develop a Sales Script
By Yara Simón | October 23, 2023

Sales scripts help keep your sales team on the same page when contacting leads, prospects and customers. This guide explains how to develop a sales script that works.

Article
Types of Surveys Your Business Should Use
By David Gargaro | October 23, 2023

Surveys help companies better understand their target market. Learn how to use surveys for your business.

Article
How to Develop a Call to Action (With Examples)
By Marisa Sanfilippo | October 23, 2023

Impactful CTAs prompt your audience to take actions that benefit your business. Here is a guide on everything you need to know.

person checking email on computer
Article
How to Create Triggered Emails
By Kiely Kuligowski | October 23, 2023

Triggered emails can save time and increase revenue for your business. Learn what the different types are and how to create your own campaign.

Article
How to Create a Landing Page That Converts
By Stella Morrison | October 23, 2023

Landing pages offer relevant information and serve your most important CTAs. Here's how to ensure your landing page is optimized to drive conversions.

Article
How to Develop Successful Email Drip Campaigns
By Kiely Kuligowski | October 23, 2023

Email drip campaigns are an easy way to connect with customers and grow your business. Get step-by-step instructions here.

Article
For Successful Marketing, Your Customer Can’t Be ‘Everyone’
By Adam Uzialko | October 20, 2023

Successful marketing requires identifying your target market. Here are some ways to identify your ideal customer and speak to them directly.

Article
Rebrand Your Business Without Losing Your Audience
By Katharine Paljug | October 20, 2023

Rebranding can be a difficult but necessary step in a business's growth and development. If you're revamping your brand, follow these tips for success.

Article
Direct Mail Marketing Guide for Small Businesses
By Kiely Kuligowski | October 20, 2023

Direct mail marketing can complement digital marketing and help reach customers and prospects. Learn seven steps for launching a direct mail campaign.

Article
How to Write a Sales Plan
By Elizabeth Veras | October 20, 2023

A sales plan can be a blueprint to help you set goals for your business and the steps to achieve them. Follow these tips to create an effective sales plan.

Article
How to Develop and Track a Marketing Budget
By Marisa Sanfilippo | October 20, 2023

How much is enough to get your brand noticed and drive conversions? How much is too much? Here's what you should know about developing a marketing budget.

Article
Facial Recognition Advertising: The New Way to Target Ads to Consumers
By Kiely Kuligowski | October 20, 2023

Learn what facial recognition advertising is, along with both the benefits and the concerns.

man using a mobile device
Article
Location-Based Advertising: Convenience and Personalization vs. Data Privacy
By Andrew Martins | October 20, 2023

Consumers expect personalization and convenience, but data privacy is a concern. Here’s what businesses need to know about location-based advertising.

businesswoman presenting to colleagues at a meeting
Article
What Is Experiential Marketing?
By Kiely Kuligowski | October 20, 2023

Learn how to connect with consumers by offering them a unique and dynamic branded experience.

Article
6 USPS Promotions to Take Advantage of in 2024
By Isaiah Atkins | October 20, 2023

Small business owners still use direct mail marketing to reach customers. Take advantage of USPS promotions to save money on direct mail.

Article
How to Start Selling on Amazon
By Matt D’Angelo | October 20, 2023

Selling your product on Amazon can expose your company to a big audience. Here’s how you can set up and promote your pages to this online market.

person using an office phone
Article
7 Video Apps to Revolutionize Your Social Media Posts
By Elizabeth Veras | October 20, 2023

Brands today should use videos to expand their social media content. Check out some of the most popular video applications for content creation.

Article
What Small Businesses Need to Know about Lead Generation
By Adam Uzialko | October 20, 2023

Customer acquisition can often be a challenge. Here's how to generate leads and grow your business.

Article
How Businesses Are Collecting Data (And What They’re Doing With It)
By Max Freedman | October 20, 2023

Many businesses collect data for multifold purposes. Here's how to know what they're doing with your personal data and whether it is secure.

Article
Advertising vs. Marketing vs. PR: What’s the Difference?
By Max Freedman | October 20, 2023

Marketing, advertising and public relations are related but distinct. This guide explains the differences between each and how each can grow your business.

marketing meeting
Article
The Making of a Brand: A Guide to Defining and Building a Powerful Brand
By Ross Mudrick | October 20, 2023

Your brand is the way you present your business or product to the marketplace. Here's how to define and build a business brand and make it work for you.

Article
Projection Mapping: What It Is and Why Your Business Should Try It
By Neil Cumins | October 20, 2023

Discover how mapping software can overlay images on a backdrop or background, providing unforgettable experiences and improving ad campaigns.

Article
Is Net Promoter Score Still Useful?
By Dock David Treece | October 20, 2023

Your Net Promoter Score quantifies customer loyalty, but this method comes with limitations. Learn more about the pros and cons of this metric.

Article
Do’s and Don’ts of Creating a Visual Brand
By Katharine Paljug | October 20, 2023

A visual brand is a strong and consistent marketing tool. Here’s what you should do ― and not to do ― as you create it.

Article
Adobe Creative Cloud Express Tutorial for Marketing Your Brand
By Jackie Dove | October 20, 2023

Learn how to use Adobe Creative Cloud Express and make a splash with your business's online presence.