Sales & Marketing

Set your company up for success with these tips for Small Business Saturday.

Follow these best practices for responding to difficult customers and improving customer satisfaction.

Online coupons are digital codes that let customers redeem offers and promotions. Learn how to use online coupons to attract and retain online shoppers.

Discover how mapping software can overlay images on a backdrop or background, providing unforgettable experiences and improving ad campaigns.

Learn the differences between advertising, marketing and PR – and how you can use all three to grow your business.

Small businesses have a lot to manage, including marketing. This guide will introduce you to core concepts of small business marketing.

Hiring a marketing company is a risk that may pay off or fail. Here's how to hire a marketing company to ensure your next marketing campaign's success.

A sales plan can be a blueprint to help you set goals for your business and the steps to achieve them. Follow these tips to create an effective sales plan.

Direct mail marketing can complement digital marketing and help reach customers and prospects. Learn seven steps for launching a direct mail campaign.

Triggered emails can save time and increase revenue for your business. Learn what the different types are and how to create your own campaign.

This guide includes a description of CRM analytics and the data they provide, as well as how you can best use CRM analytics insights to optimize your busin

Impactful CTAs prompt your audience to take actions that benefit your business. Here is a guide on everything you need to know.

This guide explains methods for customer relationship management, as well as software tools available to improve customer relationship management for small

Email marketing campaigns can help small businesses reach their target audience. Here are the biggest benefits email marketing offers small businesses.

This guide explains what evergreen content is, how to create it, and why it's an important part of your content strategy.

This guide breaks down the importance of a content strategy and how to create one.

Learn how to send compliant business text messages to encourage customer engagement, lower your risk and increase leads.

This guide describes email retargeting, how it works and how small businesses can use it to improve their email marketing campaigns.

Knowing how your potential customers are finding your business is critical to your success. Here is how to properly track and manage your lead sources.

Discover the benefits of customer surveys, learn how to develop a customer survey and decide how often to conduct customer surveys.

SMS surveying is a cost-efficient way to gain customer feedback. Here's what you need to know about sending a text survey.

Cold calling is one method to engage potential customers. Here's what you need to know to do it effectively.

This guide offers sales strategies that can help any salesperson close more deals.

Customer satisfaction isn't enough. If you want to keep your customers coming back, you have to create customer delight. Here's how.

CRM software can improve the design and execution of CRM models. Learn about CRM models and why they are useful for small businesses.

This guide describes contact management and how it works to improve a business's communications with its customers.

These nine transactional emails can help you drive new sales and improve the customer's experience with your brand.

Many salespeople give up too quickly, but long-term sales persistence pays huge dividends. Get tips on sales persistence and resources for improving sales.

Email marketing is profitable, but only if you track the right metrics. Here are seven email marketing metrics to grow your business.

A bounced email is an email that wasn't delivered successfully. Learn how a hard bounce differs from a soft bounce and how to avoid bounces.