Sales & Marketing

Learn what a sales forecast is, why it’s important and how to create one.

Find out how marketing automation works, the benefits and which tasks you can delegate to an automated solution.

Dividing your audience into segments helps you deliver focused messages that resonate with each customer. Learn why and how to segment your customer list.

This guide explains the benefits of a lead capture form and how to build one for your landing pages.

Sales scripts help keep your sales team on the same page when contacting leads, prospects and customers. This guide explains how to develop a sales script that works.

Surveys help companies better understand their target market. Learn how to use surveys for your business.

Impactful CTAs prompt your audience to take actions that benefit your business. Here is a guide on everything you need to know.

Triggered emails can save time and increase revenue for your business. Learn what the different types are and how to create your own campaign.

Landing pages offer relevant information and serve your most important CTAs. Here's how to ensure your landing page is optimized to drive conversions.

Email drip campaigns are an easy way to connect with customers and grow your business. Get step-by-step instructions here.

Lead qualification helps determine the likelihood a prospect may buy from you, as well as capture key demographics to better help you market to potential buyers.

Successful marketing requires identifying your target market. Here are some ways to identify your ideal customer and speak to them directly.

Rebranding can be a difficult but necessary step in a business's growth and development. If you're revamping your brand, follow these tips for success.

Direct mail marketing can complement digital marketing and help reach customers and prospects. Learn seven steps for launching a direct mail campaign.

A sales plan can be a blueprint to help you set goals for your business and the steps to achieve them. Follow these tips to create an effective sales plan.

How much is enough to get your brand noticed and drive conversions? How much is too much? Here's what you should know about developing a marketing budget.

Learn what facial recognition advertising is, along with both the benefits and the concerns.

Consumers expect personalization and convenience, but data privacy is a concern. Here’s what businesses need to know about location-based advertising.

Learn how to connect with consumers by offering them a unique and dynamic branded experience.

Small business owners still use direct mail marketing to reach customers. Take advantage of USPS promotions to save money on direct mail.

Selling your product on Amazon can expose your company to a big audience. Here’s how you can set up and promote your pages to this online market.

Brands today should use videos to expand their social media content. Check out some of the most popular video applications for content creation.

Customer acquisition can often be a challenge. Here's how to generate leads and grow your business.

Many businesses collect data for multifold purposes. Here's how to know what they're doing with your personal data and whether it is secure.

Marketing, advertising and public relations are related but distinct. This guide explains the differences between each and how each can grow your business.

Your brand is the way you present your business or product to the marketplace. Here's how to define and build a business brand and make it work for you.

Discover how mapping software can overlay images on a backdrop or background, providing unforgettable experiences and improving ad campaigns.

Your Net Promoter Score quantifies customer loyalty, but this method comes with limitations. Learn more about the pros and cons of this metric.

A visual brand is a strong and consistent marketing tool. Here’s what you should do ― and not to do ― as you create it.

Learn how to use Adobe Creative Cloud Express and make a splash with your business's online presence.