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Article
Direct Mail Marketing Guide for Small Businesses
By Kiely Kuligowski | November 19, 2020

Direct mail allows your business to be creative and reach new audiences that you might not be able to with digital methods.

Article
10 Ways to Handle Difficult Customers
By Skye Schooley | November 04, 2020

Learn how to effectively resolve conflict and defuse difficult customer situations to turn customers from grumpy to grateful.

Article
How to Develop Successful Email Drip Campaigns
By Kiely Kuligowski | October 12, 2020

Drip campaigns can lead to higher conversions. Learn how to develop a successful drip campaign.

Article
Choosing the Right Email Marketing Service for Your Business
By Simone Johnson | October 07, 2020

A successful email strategy starts with choosing the right email services. Let us help you decide on a service with this email marketing buying guide.

Article
7 Ways to (Really) Know Your Customers
By Sammi Caramela | August 26, 2020

Good customer engagement is essential for every business. Here's how to really know and engage with your customers.

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What Small Businesses Need to Know About Lead Generation
By Adam Uzialko | May 13, 2020

Customer acquisition can often be a challenge. Here's how to generate leads and grow your business.

Article
Simplicity Is Key to Effective Online Advertising
By Adam Uzialko | May 06, 2020

Online ads make more of an impact when they are simple and easy for viewers to comprehend.

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5 Strategies to Build and Track Audience Engagement
By Adam Uzialko | May 06, 2020

An engaged audience is critical for any brand's marketing success. Experts share their smart strategies for boosting and tracking engagement.

Article
Invasion of Privacy: What Consumers Think of Personalized Online Ads
By Adam Uzialko | February 21, 2020

A study finds that many consumers are worried about the risks to their privacy that personalized online ads pose.

Article
Projection Mapping: What It Is and Why Businesses Love It
By Adam Uzialko | February 04, 2020

More brands are turning to projection mapping to transform their advertising into an experience for consumers. Learn more about projection mapping.

Article
How California’s Consumer Privacy Act Will Affect Your Business
By Anna Attkisson | December 31, 2019

California has its own version of GDPR called CCPA, or the California Consumer Privacy Act. Here's what SMBs need to know, and how to prepare.

Article
Chamber of Commerce Campaigns to Combat Counterfeits
By Andrew Martins | November 27, 2019

In preparation for the holidays, the U.S. Chamber of Commerce is teaching consumers about the dangers surrounding counterfeit goods and how to spot a fake.

Article
Cable Provider Launches Self-Service Ad-Purchasing Platform for SMBs
By Andrew Martins | September 13, 2019

In a bid to make placing ads on television easier for small businesses, Comcast launched a self-service ad buying option for its Spotlight platform.

Article
Beware of Amazon Seller Scams
By Saige Driver | February 18, 2019

A lot of businesses sell products on Amazon to boost sales, but sellers are sabotaging others to get ahead.

Article
8 Mobile Marketing Solutions for Small Businesses
By Matt D’Angelo | January 30, 2018

Launching a mobile marketing campaign is a piece of cake with these tools and services.

Article
The Making of a Brand: A Guide to Defining and Building a Powerful Brand
By Marisa Sanfilippo | January 26, 2018

Branding is incredibly important for businesses of all sizes. Here's how to build a brand that resonates with your customers.

Article
Negative Customer Review? Turn It Into a Positive Opportunity
By Nicole Fallon | August 30, 2017

Negative customer reviews don't necessarily have to hurt your company if you handle them correctly. Here's how to turn a bad review into a branding opportunity.

Article
Customer Loyalty Programs: A Must-Have Retention Strategy
By Jennifer Post | August 19, 2017

Small businesses are increasingly using customer rewards and loyalty programs as a retention strategy. Here are options for capitalizing on this popular trend.