Sales & Marketing

Not all marketing campaigns go as planned. We break down some of the biggest marketing failures of all time.

If you can't afford an agency, there are still ways to get your products to celebrities. Here's how.

QR (quick response) codes redirect scanners to online information. Learn five simple ways to use QR codes as a marketing tool to promote your company.

Data management is important for sales, customer relations and productivity. Here are some tips for good data management.

Here’s an extensive list of spam trigger words to avoid and tips on how to bypass spam filters.

Email marketing automation saves time, boosts ROI, and delivers a better subscriber experience. Learn how to automate your emails efficiently.

A bounced email is an email that wasn't delivered successfully. Learn how a hard bounce differs from a soft bounce and how to avoid bounces.

Customer delight is a standard that goes beyond satisfaction to compel customers to stay with your brand. Learn why it matters and get tips for achieving it.

This guide offers sales strategies that can help any salesperson close more deals.

Cold calling is one method to engage potential customers. Here's what you need to know to do it effectively.

These sales training programs can help your team drive more sales and generate more revenue for your company.

This guide explains lead sources, why they’re important and how to track where your leads are coming from.

Lead qualification helps determine the likelihood a prospect may buy from you, as well as capture key demographics to better help you market to potential buyers.

Customer loyalty is important if you want to build recurring business. This guide explains the best way to make your customers loyal to your brand.

Website visitor tracking offers valuable and in-depth information that marketing and sales teams can use to refine their efforts and obtain quality leads.

A sales pipeline can help you determine how your leads convert to customers and how you retain customers. This tool is useful for sales, marketing and customer service teams.

Sales reports can be sources of deep insight into the products and services that generate the biggest return.

Learn what a sales forecast is, why it’s important and how to create one.

Find out how marketing automation works, the benefits and which tasks you can delegate to an automated solution.

Dividing your audience into segments helps you deliver focused messages that resonate with each customer. Learn why and how to segment your customer list.

This guide explains the benefits of a lead capture form and how to build one for your landing pages.

Sales scripts help keep your sales team on the same page when contacting leads, prospects and customers. This guide explains how to develop a sales script that works.

Surveys help companies better understand their target market. Learn how to use surveys for your business.

Impactful CTAs prompt your audience to take actions that benefit your business. Here is a guide on everything you need to know.

Triggered emails can save time and increase revenue for your business. Learn what the different types are and how to create your own campaign.

Landing pages offer relevant information and serve your most important CTAs. Here's how to ensure your landing page is optimized to drive conversions.

Email drip campaigns are an easy way to connect with customers and grow your business. Get step-by-step instructions here.

Successful marketing requires identifying your target market. Here are some ways to identify your ideal customer and speak to them directly.

Learn how to write effective press releases that will help your business get news coverage, pique investors' interests, and drive brand recognition.

Rebranding can be a difficult but necessary step in a business's growth and development. If you're revamping your brand, follow these tips for success.