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Everything that you need to know to find more customers, and drive more revenue for your business. Learn the latest from the experts.

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Article
Google Ads Secrets: What Works for Small Businesses
By Matt D’Angelo | February 21, 2023

Creating an effective Google Ads campaign can be difficult, but there are tips and strategies to maximize its results. Learn to use Google Ads effectively.

Article
The 3 C’s of Driving Sales: Connect, Convince, Collaborate
By Adam Uzialko | February 21, 2023

Author and sales expert Mike Schultz outlines the three levels of selling that differentiate those who make a sale and those who don't.

Article
13 Best Podcasts for Salesforce Fanatics
By Max Freedman | February 21, 2023

If you can't get enough of Salesforce updates, CRM admin tips, and general sales and marketing chatter, check out these Salesforce-related podcasts.

person checking email on computer
Article
Choosing the Right Email Marketing Service for Your Business
By Simone Johnson | February 21, 2023

Get informed with this guide to choosing the right email marketing software or agency for your business's needs. See key features, pricing and benefits.

Online customer
Article
7 Smart Tips for Reaching New Customers in Different Markets
By Sammi Caramela | February 21, 2023

Find out how to expand your target audience with these marketing strategies.

Article
13 Ways to Prepare Your Small Business for Holiday Sales
By Kiely Kuligowski | February 21, 2023

2022 holiday shopping will be different from other years. Here's how to prepare your business.

Article
Customer Retention Strategies for Small Businesses
By Katharine Paljug | February 21, 2023

Many businesses are so focused on new clients they ignore current customers. Learn strategies to grow your business while keeping your current customers.

Article
First Impressions: What Good Design Can Do for Your Business
By Adryan Corcione | February 21, 2023

Learn how your company can create a better website.

Article
Small Business Guide to Direct Mail
By Max Freedman | February 21, 2023

Direct mail remains a highly effective marketing channel. Here's why and how you should use it.

Article
6 USPS Promotions to Take Advantage of in 2023
By Isaiah Atkins | February 21, 2023

Small business owners still use direct mail marketing to reach customers. Take advantage of USPS promotions to save money on direct mail.

Article
10 Worst Telemarketing Calls Ever
By Mark Fairlie | February 21, 2023

Learn from some of the worst telemarketing calls so you can choose the right outbound call center for your business.

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Article
What Is Experiential Marketing?
By Kiely Kuligowski | February 21, 2023

Learn how to connect with consumers by offering them a unique and dynamic branded experience.

Article
How to Create a Great Corporate Logo
By Adam Uzialko | February 21, 2023

If you have a new business or are rebranding, a corporate logo is critical because it represents you. Learn tips for creating an effective corporate logo. 

woman typing on a laptop
Article
Writing Press Releases That Actually Get Read
By Adam Uzialko | February 21, 2023

Learn how to write effective press releases that will help your business get news coverage, pique investors' interests, and drive brand recognition.

Article
Small Business Guide to Sending Marketing Emails
By Kiely Kuligowski | February 21, 2023

Learn how to send marketing emails with this guide to signing up for an email marketing service, managing your contacts, and more.

Article
Customer Service Lessons From Luxury Brands
By Kiely Kuligowski | February 21, 2023

Luxury brands offer quality products and follow it up with excellent customer service. Learn how to implement high-end service practices in your business.

Article
Everyone Is Not Your Customer: That’s OK
By Adam Uzialko | February 21, 2023

Knowing who your customers are allows you to focus your marketing campaigns, offer specialized products or services, and adapt as your industry changes.

Article
Presale Strategy: How to Set Up a Successful Presale
By Matt D’Angelo | February 21, 2023

A presale is when you sell products you haven't yet created as a way to gauge customer interest. Learn what's involved in a successful presale.

woman looking at a laptop
Article
How to Write Email Subject Lines
By Chad Brooks | February 21, 2023

Your recipients' inboxes are likely flooded, but a catchy subject line can make you stand out. Learn how to create effective email subject lines.

Article
How to Market Your Business With Video Livestreaming
By Hannah Tayson | February 21, 2023

Learn what livestreaming is, how to create livestream videos and the marketing benefits of streaming – with examples of successful livestreams.

Article
How to Use Google Ad Manager for Your Small Business
By Jennifer Post | February 21, 2023

If you have more than one Google Ads account, the free Google Ad Manager helps you centralize management, manage revenue and boost ROI.

Article
7 Email Marketing Tips (Plus Evidence of Success)
By Sean Peek | February 21, 2023

Email marketing is an easy and affordable tool an entrepreneur can use to grow their small business, but many don't know where to start. Follow these seven tips to launch a successful campaign.

Article
Tips for Starting a Podcast
By Paula Fernandes | February 21, 2023

A podcast is a popular and versatile media form used to promote a business. Learn podcast basics, tips for success and how to get started.

Article
Homeshoring Brings Call Centers and Customers Closer
By Adam Uzialko | February 21, 2023

Outsourcing cuts costs for a call center, but at the expense of customer satisfaction. Learn how homeshoring brings call center jobs back to the U.S.

Article
Facial Recognition Advertising: The New Way to Target Ads to Consumers
By Kiely Kuligowski | February 21, 2023

Learn what facial recognition advertising is, along with both the benefits and the concerns.

marketing meeting
Article
Lost in Translation: 13 International Marketing Fails
By Skye Schooley | February 21, 2023

Read about 13 companies that made international marketing mistakes when taking their business global – and learn how to avoid making the same mistakes.

Article
The Pros and Cons of Outsourcing Marketing and PR
By Bennett Conlin | February 21, 2023

Can your business and in-house team handle marketing and PR alone? Learn how to decide whether to outsource these initiatives.

Article
Tips for Perfecting Your Elevator Pitch
By Marisa Sanfilippo | February 21, 2023

Learn the dos and don'ts of an elevator pitch, and why it's an essential business speech.

Article
7 Ways to Improve Your Sales
By Kiely Kuligowski | February 21, 2023

Do you need help improving your sales and building better relationships? Try these seven strategies.

Article
How (and Why) to Become Fair Trade Certified
By Ross Mudrick | February 21, 2023

By passing third-party auditors' evaluations, your business can access the marketing and sustainability benefits of the Fair Trade label.