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Sales & Marketing

Everything that you need to know to find more customers, and drive more revenue for your business. Learn the latest from the experts.

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Article
Homeshoring Brings Call Centers and Customers Closer
By Adam Uzialko | February 21, 2023

Outsourcing cuts costs for a call center, but at the expense of customer satisfaction. Learn how homeshoring brings call center jobs back to the U.S.

Article
Facial Recognition Advertising: The New Way to Target Ads to Consumers
By Kiely Kuligowski | February 21, 2023

Learn what facial recognition advertising is, along with both the benefits and the concerns.

marketing meeting
Article
Lost in Translation: 13 International Marketing Fails
By Skye Schooley | February 21, 2023

Read about 13 companies that made international marketing mistakes when taking their business global – and learn how to avoid making the same mistakes.

Article
The Pros and Cons of Outsourcing Marketing and PR
By Bennett Conlin | February 21, 2023

Can your business and in-house team handle marketing and PR alone? Learn how to decide whether to outsource these initiatives.

Article
Tips for Perfecting Your Elevator Pitch
By Marisa Sanfilippo | February 21, 2023

Learn the dos and don'ts of an elevator pitch, and why it's an essential business speech.

Article
7 Ways to Improve Your Sales
By Kiely Kuligowski | February 21, 2023

Do you need help improving your sales and building better relationships? Try these seven strategies.

person checking email on computer
Article
Better Data and Personalization Are the Future of Email Marketing
By Andrew Martins | February 21, 2023

Considering email marketing for your business? Here are some things you need to know about the future of email marketing.

Article
How (and Why) to Become Fair Trade Certified
By Ross Mudrick | February 21, 2023

By passing third-party auditors' evaluations, your business can access the marketing and sustainability benefits of the Fair Trade label.

Article
How to Make the Most of Small Business Saturday
By Kiely Kuligowski | February 21, 2023

Set your company up for success with these tips for Small Business Saturday.

Article
10 Ways to Handle Difficult Customers
By Skye Schooley | February 21, 2023

Follow these best practices for responding to difficult customers and improving customer satisfaction.

Article
Why Your Company Should Offer Online Coupons
By Isaiah Atkins | February 21, 2023

Online coupons are digital codes that let customers redeem offers and promotions. Learn how to use online coupons to attract and retain online shoppers.

Article
Tips and Tricks to Using CRM for Customer Service
By Adam Uzialko | February 21, 2023

Want to give better customer service? CRM software can help you improve your customer experience and your bottom line.

Article
How California’s Consumer Privacy Act Will Affect Your Business
By Anna Attkisson | February 21, 2023

California has its own version of GDPR called CCPA, or the California Consumer Privacy Act. Here's what SMBs need to know, and how to prepare.

Article
What Is Greenwashing?
By Carlyann Edwards | February 21, 2023

Greenwashing might sound clean, but it's a dirty business practice. Here's everything you need to know about greenwashing.

Article
Projection Mapping: What It Is and Why Your Business Should Try It
By Neil Cumins | February 21, 2023

Discover how mapping software can overlay images on a backdrop or background, providing unforgettable experiences and improving ad campaigns.

Article
Advertising vs. Marketing vs. PR: What’s the Difference?
By Max Freedman | February 21, 2023

Learn the differences between advertising, marketing and PR – and how you can use all three to grow your business.

Article
How to Develop and Track a Marketing Budget
By Marisa Sanfilippo | February 21, 2023

How much is enough to get your brand noticed and drive conversions? How much is too much? Here's what you should know about developing a marketing budget.

Article
Local Marketing Strategies for Success
By Adam Uzialko | February 21, 2023

Discover local marketing strategies that can help you find nearby customers.

Article
Small Business Marketing Guide: Everything New and Existing Businesses
By Jennifer Post | February 21, 2023

Small businesses have a lot to manage, including marketing. This guide will introduce you to core concepts of small business marketing.

Article
Tips for Hiring a Marketing Company
By Adam Uzialko | February 21, 2023

Hiring a marketing company is a risk that may pay off or fail. Here's how to hire a marketing company to ensure your next marketing campaign's success.

Article
How to Write a Sales Plan
By Business News Daily | February 21, 2023

A sales plan can be a blueprint to help you set goals for your business and the steps to achieve them. Follow these tips to create an effective sales plan.

Article
Direct Mail Marketing Guide for Small Businesses
By Kiely Kuligowski | February 21, 2023

Direct mail marketing can complement digital marketing and help reach customers and prospects. Learn seven steps for launching a direct mail campaign.

Article
What Are Demographics in Marketing?
By Mark Fairlie | February 21, 2023

Successful companies spend money on marketing only to people they know want what they sell. But how do they find these consumers? With demographics.

Article
How to Develop Successful Email Drip Campaigns
By Kiely Kuligowski | February 21, 2023

Email drip campaigns are an easy way to connect with customers and grow your business. Get step-by-step instructions here.

person checking email on computer
Article
How to Create Triggered Emails
By Kiely Kuligowski | February 21, 2023

Triggered emails can save time and increase revenue for your business. Learn what the different types are and how to create your own campaign.

Article
How CRM Analytics Work
By Max Freedman | February 21, 2023

This guide includes a description of CRM analytics and the data they provide, as well as how you can best use CRM analytics insights to optimize your busin

Article
How to Develop a Call to Action (With Examples)
By Marisa Sanfilippo | February 21, 2023

Impactful CTAs prompt your audience to take actions that benefit your business. Here is a guide on everything you need to know.

Article
Types of Surveys Your Business Should Use
By David Gargaro | February 21, 2023

Surveys help companies better understand their target market. Learn how to use surveys for your business.

Article
A Guide to Managing Customer Relationships
By David Gargaro | February 21, 2023

This guide explains methods for customer relationship management, as well as software tools available to improve customer relationship management for small

Article
How to Develop a Sales Script
By Yara Simón | February 21, 2023

This guide explains the benefits of a sales script, as well as how to develop and refine one.