Sales & Marketing

Learn marketing strategies and tips that work well for handmade businesses, such as those that sell on Etsy and other artisanal marketplaces.

Text message marketing is an integral and effective part of mobile marketing. Here's what you should know about running successful SMS marketing campaigns.

Knowing your target audience helps you reach the people most likely to buy your products. Learn tips for identifying and reaching your target customers.

This guide offers tips to quickly grow your business and thus improve your ability to generate leads and make sales.

Email marketing is evolving to help businesses grow. Learn how artificial intelligence, machine learning and cloud technology will affect email marketing.

Creating an effective Google Ads campaign can be difficult, but there are tips and strategies to maximize its results. Learn to use Google Ads effectively.

Email marketing is an easy and affordable tool an entrepreneur can use to grow their small business, but many don't know where to start. Follow these seven tips to launch a successful campaign.

Which program is right for your business?

Most consumers have smartphones, making mobile marketing effective and inexpensive. Learn about mobile marketing platforms that make the process easy.

Conversion tracking can improve how you engage with customers by helping you understand what prompts them to convert, whether that means clicking an ad, engaging with web content or making a purchase.

Learn what big data and customer relationship management systems are — and how the connection between them can best be leveraged.

Learn how to plan a corporate event that will help grow your business, attract customers and strengthen customer relations.

Read about 13 companies that made international marketing mistakes when taking their business global – and learn how to avoid making the same mistakes.

Consumers have mixed feelings about personalized ads. How can businesses take advantage of their effectiveness without turning off customers?

Get informed with this guide to choosing the right email marketing software or agency for your business's needs. See key features, pricing and benefits.

April Fools' Day presents itself as the perfect opportunity to get creative and experiment with your marketing strategy. Learn how to capitalize and draw attention to your brand this April Fools’ Day.

Do you need help improving your sales and building better relationships? Try these seven strategies.

Recent studies show that direct mail is still an essential marketing tool. Find out how your business can best use direct mail to target customers.

Magazine ads featuring sex get attention, but the strategy won't work for all brands or industries. Learn why sex is used in sales and when it won't work.

Consumers often make spontaneous buying decisions. Here's how to make your products one of their purchases.

If you can't afford an agency, there are still ways to get your products to celebrities. Here's how.

QR (quick response) codes redirect scanners to online information. Learn five simple ways to use QR codes as a marketing tool to promote your company.

Here’s an extensive list of spam trigger words to avoid and tips on how to bypass spam filters.

Customer delight is a standard that goes beyond satisfaction to compel customers to stay with your brand. Learn why it matters and get tips for achieving it.

This guide offers sales strategies that can help any salesperson close more deals.

These sales training programs can help your team drive more sales and generate more revenue for your company.

This guide explains lead sources, why they’re important and how to track where your leads are coming from.

Website visitor tracking offers valuable and in-depth information that marketing and sales teams can use to refine their efforts and obtain quality leads.

A sales pipeline can help you determine how your leads convert to customers and how you retain customers. This tool is useful for sales, marketing and customer service teams.

Sales reports can be sources of deep insight into the products and services that generate the biggest return.