Sales & Marketing

Outsourcing cuts costs for a call center, but at the expense of customer satisfaction. Learn how homeshoring brings call center jobs back to the U.S.

Learn what facial recognition advertising is, along with both the benefits and the concerns.

Read about 13 companies that made international marketing mistakes when taking their business global – and learn how to avoid making the same mistakes.

Can your business and in-house team handle marketing and PR alone? Learn how to decide whether to outsource these initiatives.

Learn the dos and don'ts of an elevator pitch, and why it's an essential business speech.

Do you need help improving your sales and building better relationships? Try these seven strategies.

Considering email marketing for your business? Here are some things you need to know about the future of email marketing.

By passing third-party auditors' evaluations, your business can access the marketing and sustainability benefits of the Fair Trade label.

Set your company up for success with these tips for Small Business Saturday.

Follow these best practices for responding to difficult customers and improving customer satisfaction.

Online coupons are digital codes that let customers redeem offers and promotions. Learn how to use online coupons to attract and retain online shoppers.

Want to give better customer service? CRM software can help you improve your customer experience and your bottom line.

California has its own version of GDPR called CCPA, or the California Consumer Privacy Act. Here's what SMBs need to know, and how to prepare.

Greenwashing might sound clean, but it's a dirty business practice. Here's everything you need to know about greenwashing.

Discover how mapping software can overlay images on a backdrop or background, providing unforgettable experiences and improving ad campaigns.

Learn the differences between advertising, marketing and PR – and how you can use all three to grow your business.

How much is enough to get your brand noticed and drive conversions? How much is too much? Here's what you should know about developing a marketing budget.

Discover local marketing strategies that can help you find nearby customers.

Small businesses have a lot to manage, including marketing. This guide will introduce you to core concepts of small business marketing.

Hiring a marketing company is a risk that may pay off or fail. Here's how to hire a marketing company to ensure your next marketing campaign's success.

A sales plan can be a blueprint to help you set goals for your business and the steps to achieve them. Follow these tips to create an effective sales plan.

Direct mail marketing can complement digital marketing and help reach customers and prospects. Learn seven steps for launching a direct mail campaign.

Successful companies spend money on marketing only to people they know want what they sell. But how do they find these consumers? With demographics.

Email drip campaigns are an easy way to connect with customers and grow your business. Get step-by-step instructions here.

Triggered emails can save time and increase revenue for your business. Learn what the different types are and how to create your own campaign.

This guide includes a description of CRM analytics and the data they provide, as well as how you can best use CRM analytics insights to optimize your busin

Impactful CTAs prompt your audience to take actions that benefit your business. Here is a guide on everything you need to know.

Surveys help companies better understand their target market. Learn how to use surveys for your business.

This guide explains methods for customer relationship management, as well as software tools available to improve customer relationship management for small

This guide explains the benefits of a sales script, as well as how to develop and refine one.