Sales & Marketing

Creating an effective Google Ads campaign can be difficult, but there are tips and strategies to maximize its results. Learn to use Google Ads effectively.

Author and sales expert Mike Schultz outlines the three levels of selling that differentiate those who make a sale and those who don't.

If you can't get enough of Salesforce updates, CRM admin tips, and general sales and marketing chatter, check out these Salesforce-related podcasts.

Get informed with this guide to choosing the right email marketing software or agency for your business's needs. See key features, pricing and benefits.

Find out how to expand your target audience with these marketing strategies.

2022 holiday shopping will be different from other years. Here's how to prepare your business.

Many businesses are so focused on new clients they ignore current customers. Learn strategies to grow your business while keeping your current customers.

Learn how your company can create a better website.

Direct mail remains a highly effective marketing channel. Here's why and how you should use it.

Small business owners still use direct mail marketing to reach customers. Take advantage of USPS promotions to save money on direct mail.

Learn from some of the worst telemarketing calls so you can choose the right outbound call center for your business.

Learn how to connect with consumers by offering them a unique and dynamic branded experience.

If you have a new business or are rebranding, a corporate logo is critical because it represents you. Learn tips for creating an effective corporate logo. 

Learn how to write effective press releases that will help your business get news coverage, pique investors' interests, and drive brand recognition.

Learn how to send marketing emails with this guide to signing up for an email marketing service, managing your contacts, and more.

Luxury brands offer quality products and follow it up with excellent customer service. Learn how to implement high-end service practices in your business.

Knowing who your customers are allows you to focus your marketing campaigns, offer specialized products or services, and adapt as your industry changes.

A presale is when you sell products you haven't yet created as a way to gauge customer interest. Learn what's involved in a successful presale.

Your recipients' inboxes are likely flooded, but a catchy subject line can make you stand out. Learn how to create effective email subject lines.

Learn what livestreaming is, how to create livestream videos and the marketing benefits of streaming – with examples of successful livestreams.

If you have more than one Google Ads account, the free Google Ad Manager helps you centralize management, manage revenue and boost ROI.

Email marketing is an easy and affordable tool an entrepreneur can use to grow their small business, but many don't know where to start. Follow these seven tips to launch a successful campaign.

A podcast is a popular and versatile media form used to promote a business. Learn podcast basics, tips for success and how to get started.

Outsourcing cuts costs for a call center, but at the expense of customer satisfaction. Learn how homeshoring brings call center jobs back to the U.S.

Learn what facial recognition advertising is, along with both the benefits and the concerns.

Read about 13 companies that made international marketing mistakes when taking their business global – and learn how to avoid making the same mistakes.

Can your business and in-house team handle marketing and PR alone? Learn how to decide whether to outsource these initiatives.

Learn the dos and don'ts of an elevator pitch, and why it's an essential business speech.

Do you need help improving your sales and building better relationships? Try these seven strategies.

By passing third-party auditors' evaluations, your business can access the marketing and sustainability benefits of the Fair Trade label.