Sales & Marketing

Online ads are important for attracting customers. But you have only a moment to get your audience's attention. Learn why simplicity is key for online ads.

Audience engagement is essential for successful marketing. Use these five strategies and other tools to boost and track your target audience's engagement.

Learn what livestreaming is, how to create livestream videos and the marketing benefits of streaming – with examples of successful livestreams.

Regularly updating your blog can help your company in numerous ways. Here are seven tips to boost your content marketing results.

Negative customer reviews are common, especially in public-facing businesses. Here’s how you can adapt your business processes and generate customer loyalty from negative customer reviews.

Customer engagement is vital for building brand loyalty and driving repeat business. Learn tips and tools for improving your customer engagement strategy.

For many businesses, marketing efforts must reach a local audience. Here are some local marketing strategies for small businesses.

Can your business and in-house team handle marketing and PR alone? Learn how to decide whether to outsource these initiatives.

Hiring a marketing company is a risk that may pay off or fail. Here's how to hire a marketing company to ensure your next marketing campaign's success.

These tips can help small businesses make the most out of their text message marketing campaigns.

: Text message marketing helps businesses communicate effectively with customers. Learn best practices for text message marketing and some mistakes to avoid.

You can take advantage of the mobile game Pokemon Go for your small business. Here’s how.

Text message marketing is an integral and effective part of mobile marketing. Here's what you should know about running successful SMS marketing campaigns.

Knowing your target audience helps you reach the people most likely to buy your products. Learn tips for identifying and reaching your target customers.

Creating an effective Google Ads campaign can be difficult, but there are tips and strategies to maximize its results. Learn to use Google Ads effectively.

Which program is right for your business?

Most consumers have smartphones, making mobile marketing effective and inexpensive. Learn about mobile marketing platforms that make the process easy.

Conversion tracking can improve how you engage with customers by helping you understand what prompts them to convert, whether that means clicking an ad, engaging with web content or making a purchase.

Learn what big data and customer relationship management systems are — and how the connection between them can best be leveraged.

Learn how to plan a corporate event that will help grow your business, attract customers and strengthen customer relations.

Consumers have mixed feelings about personalized ads. How can businesses take advantage of their effectiveness without turning off customers?

Get informed with this guide to choosing the right email marketing software or agency for your business's needs. See key features, pricing and benefits.

April Fools' Day presents itself as the perfect opportunity to get creative and experiment with your marketing strategy. Learn how to capitalize and draw attention to your brand this April Fools’ Day.

Do you need help improving your sales and building better relationships? Try these seven strategies.

Recent studies show that direct mail is still an essential marketing tool. Find out how your business can best use direct mail to target customers.

Magazine ads featuring sex get attention, but the strategy won't work for all brands or industries. Learn why sex is used in sales and when it won't work.

Consumers often make spontaneous buying decisions. Here's how to make your products one of their purchases.

If you can't afford an agency, there are still ways to get your products to celebrities. Here's how.

QR (quick response) codes redirect scanners to online information. Learn five simple ways to use QR codes as a marketing tool to promote your company.

Here’s an extensive list of spam trigger words to avoid and tips on how to bypass spam filters.