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Sales & Marketing

Everything that you need to know to find more customers, and drive more revenue for your business. Learn the latest from the experts.

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Invasion of Privacy? What Consumers Think of Personalized Online Ads
By Neil Cumins | May 02, 2023

Consumers have mixed feelings about personalized ads. How can businesses take advantage of their effectiveness without turning off customers?

Businesswoman studing stats on computer
10 Tech Trends That Will Influence Your Marketing Strategies
By Bennett Conlin | April 28, 2023

These tech trends will change digital marketing. Can your business take advantage of them?

Your Guide on How to Plan a Corporate Event
By Paula Fernandes | April 28, 2023

Learn how to plan a corporate event that will help grow your business, attract customers and strengthen customer relations.

How to Create a Content Calendar
By Yara Simón | April 28, 2023

Learn how to create a content calendar for your company's blog, social media accounts and email marketing campaigns.

People sitting around a table
Marketing to Millennials: How to Capture Gen Y Consumers
By Mark Fairlie | April 28, 2023

Follow these successful marketing techniques and strategies to engage with and sell to Generation Y, also known as millennials.

Guide to Building a Sales Funnel
By David Gargaro | April 20, 2023

A sales funnel is a marketing term for the customer journey as they move toward purchasing. Learn about the sales funnel stages and how to build one.

How to Get Your Product Into Celebrity Hands
By Sean Peek | April 19, 2023

If you can't afford an agency, there are still ways to get your products to celebrities. Here's how.

14 Important Traits Successful Salespeople Share
By Max Freedman | April 13, 2023

This list includes the traits that successful salespeople share as well as tips to improve your sales skills.

You’ve Got Mail: 4 Tips on Using Direct Mail for Business
By Andrew Martins | April 13, 2023

Recent studies show that direct mail is still an essential marketing tool. Find out how your business can best use direct mail to target customers.

How to Start Selling on Amazon
By Matt D’Angelo | April 07, 2023

Selling your product on Amazon can expose your company to a big audience. Here’s how you can set up and promote your pages to this online market.

How to Set Up Workflows With a CRM
By Max Freedman | March 31, 2023

CRM workflows can help automate key sales, marketing and customer services tasks. Here is how to create them.

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What ‘The Wizard of Oz’ Can Teach Companies About CRM
By Matt D’Angelo | March 31, 2023

Learn how tapping into your sales team's knowledge and opinions on the CRM tools they're using helps them succeed.

How CRM Benefits Marketing Campaigns
By David Gargaro | March 31, 2023

CRM software can improve marketing campaigns through data-driven insights describing customer needs and behaviors.

How CRM Works in the Sales Funnel
By David Gargaro | March 31, 2023

CRM software can provide insights to help you improve the customer experience. Here's how to implement CRM for your business's sales funnel.

CRM Metrics You Should Know
By Matt D’Angelo | March 31, 2023

Analyzing key metrics can help drive success within your business and make you more competitive. Here is how your CRM can help in those efforts.

How to Use a CRM for Lead Management
By Max Freedman | March 31, 2023

CRM software offers numerous benefits for your lead management process. Learn about the main ones and how to get them.

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Best April Fools’ Day Brand Pranks
By Joyce Walsack | March 31, 2023

April Fools' Day presents itself as the perfect opportunity to get creative and experiment with your marketing strategy. Learn how to capitalize and draw attention to your brand this April Fools’ Day.

Customer Service 101: Phone Etiquette for Small Businesses
By Max Freedman | March 24, 2023

Phone etiquette is essential to maintaining customer satisfaction and representing your brand professionally. Here's how to manage your phone lines.

man using a mobile device
Location-Based Advertising: Convenience and Personalization vs. Data Privacy
By Andrew Martins | March 20, 2023

Consumers expect personalization and convenience, but data privacy is a concern. Here’s what businesses need to know about location-based advertising.

7 Ways to Build Customer Loyalty
By Sean Peek | March 17, 2023

Customer loyalty is important if you want to build recurring business. This guide explains the best way to make your customers loyal to your brand.

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E-Commerce Problems Your Business Needs to Address
By Shayna Waltower | March 15, 2023

There are many reasons why your customers never finish the checkout process. Find out how to fix the issues that hurt your online store sales.

7 Ways to Improve Your Business Blog
By Katharine Paljug | March 09, 2023

Regularly updating your blog can help your company in numerous ways. Here are seven tips to boost your content marketing results.

Businesswoman reading
250+ Words That’ll Land Your Email in the Spam Folder
By Max Freedman | March 09, 2023

Here’s an extensive list of spam trigger words to avoid and tips on how to bypass spam filters.

Sales Training Programs to Help Your Team Close More Deals
By Marisa Sanfilippo | March 06, 2023

These sales training programs can help your team drive more sales and generate more revenue for your company.

6 Ways to Create an Effective Sales Forecast
By Max Freedman | March 01, 2023

Learn what a sales forecast is, why it’s important and how to create one.

The Future of Retail: Trends for 2023
By Andrew Martins | February 28, 2023

Learn about the major retail trends that are expected to affect the retail industry this year.

4 Tips for Making Your Remarketing Campaign a Success
By Mark Fairlie | February 28, 2023

Remarketing gives online businesses multiple chances to sell to the same consumer, even if they visited once and left. Learn how remarketing works. 

marketing meeting
The Making of a Brand: A Guide to Defining and Building a Powerful Brand
By Ross Mudrick | February 28, 2023

Your brand is the way you present your business or product to the marketplace. Here's how to define and build a business brand and make it work for you.

How to Use Google Analytics
By Sara Angeles | February 22, 2023

This article describes Google Analytics and how to use it to understand better how your business website is performing.

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How to Make Your Product Famous (for Almost Nothing)
By Sean Peek | February 21, 2023

Want to get your product featured in a movie or TV show? Here's what you need to do.