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Sales & Marketing

Everything that you need to know to find more customers, and drive more revenue for your business. Learn the latest from the experts.

Latest: Advice, Tips and Resources

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Article
The 3 C’s of Driving Sales: Connect, Convince, Collaborate
By Adam Uzialko | December 01, 2023

Discover how you can use essential strategies to boost your brand’s sales, profits and customer engagement.

Article
13 Ways to Prepare Your Small Business for Holiday Sales
By Kiely Kuligowski | November 30, 2023

The holiday season can be hectic and profitable for small businesses. Learn how to get your business ready for a successful and busy holiday season.

Article
Responding to Online Reviews Can Help Your Business
By Tom Anziano | November 20, 2023

Responding to both positive and negative reviews can help your business. Find out why and read tips on the best ways to reply to online comments.

Article
What Is Sales Force Automation?
By Marisa Sanfilippo | November 20, 2023

Find out how sales force automation can benefit your business, as well as the tools and software you should be using.

Article
Email Marketing List Management Best Practices
By Jamie Johnson | November 20, 2023

Email marketing is most effective when based on an up-to-date and accurate email list. These tips will ensure your address list is up to the task.

Article
How to Connect With Customers
By Sammi Caramela | November 20, 2023

Follow these tips to connect better with your customers. Learn what they want from your brand by gathering feedback and using customized interactions.

Article
Why Analyzing Sales Data Is Important for Small Businesses
By Donna Fuscaldo | November 13, 2023

Sales analytics contextualize sales data and help businesses make more informed decisions about how to grow, reach more customers, and innovate.

Remote worker
Article
What Is Opt-in Email Marketing?
By Jamie Johnson | November 03, 2023

With opt-in email marketing, customers choose to receive – or not receive – email marketing messages. Learn how opt-in email marketing works for business

Article
Simplicity Is Key to Effective Online Advertising
By Max Freedman | November 03, 2023

Online ads are important for attracting customers. But you have only a moment to get your audience's attention. Learn why simplicity is key for online ads.

Article
SMS Survey Basics: How to Send a Text Survey
By Nicole Fallon | November 02, 2023

Text message surveys can be a great way to gather feedback from your customers. Here’s how to take advantage of this SMS tool.

Article
5 Strategies to Build and Track Audience Engagement
By Shayna Waltower | October 27, 2023

Audience engagement is essential for successful marketing. Use these five strategies and other tools to boost and track your target audience's engagement.

Article
How to Market Your Business With Video Livestreaming
By Hannah Tayson | October 27, 2023

Learn what livestreaming is, how to create livestream videos and the marketing benefits of streaming – with examples of successful livestreams.

Article
7 Ways to Improve Your Business Blog
By Katharine Paljug | October 27, 2023

Regularly updating your blog can help your company in numerous ways. Here are seven tips to boost your content marketing results.

Article
7 Ways to Conduct Local Marketing Online
By Max Freedman | October 27, 2023

Keeping your advertisements close to home has great benefits.

Article
Negative Customer Review? Turn It Into a Positive Opportunity
By Nicole Fallon | October 27, 2023

Negative customer reviews are common, especially in public-facing businesses. Here’s how you can adapt your business processes and generate customer loyalty from negative customer reviews.

Article
Google for Business: A Small Business Guide
By Sammi Caramela | October 27, 2023

Google offers several tools for small businesses, many of them free. Learn how to use tools like Google Business Profiles, Google Analytics and Google Ads.

Article
10 Ways to (Really) Know Your Customers
By Sammi Caramela | October 27, 2023

Customer engagement is vital for building brand loyalty and driving repeat business. Learn tips and tools for improving your customer engagement strategy.

Remote worker
Article
How to Create a CRM Dashboard (Examples)
By Max Freedman | October 26, 2023

CRM dashboards offer instant insights into the metrics that matter most to your success. Here is what your dashboard should include.

Article
Local Marketing Strategies for Success
By Adam Uzialko | October 26, 2023

For many businesses, marketing efforts must reach a local audience. Here are some local marketing strategies for small businesses.

Article
The Pros and Cons of Outsourcing Marketing and PR
By Bennett Conlin | October 26, 2023

Can your business and in-house team handle marketing and PR alone? Learn how to decide whether to outsource these initiatives.

Article
6 Reasons Your Company Could Benefit From a Brand Ambassador Program
By Andreas Rivera | October 26, 2023

Having a brand ambassador as part of your marketing campaign can boost brand awareness and drive sales. Learn how to find and utilize brand ambassadors. 

Article
Deal or No Deal: Are Coupons Good for Business?
By Kim Ann Zimmermann | October 26, 2023

Coupons have benefits and risks. Here's how small businesses can use coupons to boost sales and retain customers.

Article
Tips for Hiring a Marketing Company
By Adam Uzialko | October 26, 2023

Hiring a marketing company is a risk that may pay off or fail. Here's how to hire a marketing company to ensure your next marketing campaign's success.

Article
Text Message Marketing: Tips, Tools and Services
By Kiely Kuligowski | October 26, 2023

These tips can help small businesses make the most out of their text message marketing campaigns.

Article
SMS Marketing Best Practices: Text Message Marketing Do’s and Don’ts
By Kiely Kuligowski | October 26, 2023

: Text message marketing helps businesses communicate effectively with customers. Learn best practices for text message marketing and some mistakes to avoid.

Article
8 Ways Pokemon Go Can Work for Your Small Business
By Adam Uzialko | October 24, 2023

You can take advantage of the mobile game Pokemon Go for your small business. Here’s how.

Article
How to Build an Email Marketing Contact List
By Skye Schooley | October 24, 2023

Read our expert tips on how to build an effective email marketing contact list.

Article
Smart Marketing Strategies for Handmade Businesses
By Jennifer Post | October 24, 2023

Learn marketing strategies and tips that work well for handmade businesses, such as those that sell on Etsy and other artisanal marketplaces.

Article
How to Run a Successful Text Message Marketing Campaign
By Sammi Caramela | October 24, 2023

Text message marketing is an integral and effective part of mobile marketing. Here's what you should know about running successful SMS marketing campaigns.

marketing fails
Article
How to Reach Your Target Customer
By Katharine Paljug | October 24, 2023

Knowing your target audience helps you reach the people most likely to buy your products. Learn tips for identifying and reaching your target customers.