Sales & Marketing

A seasonal business doesn't have to mean limited profits. Learn strategies for managing expenses and keeping your seasonal business afloat all year long.

Remarketing gives online businesses multiple chances to sell to the same consumer, even if they visited once and left. Learn how remarketing works. 

This guide explains how to use sound to bolster your sales and marketing efforts, and to cultivate your desired brand reputation.

Luxury brands offer quality products and follow it up with excellent customer service. Learn how to implement high-end service practices in your business.

Learn which of your former favorite companies are no longer around.

A presale is when you sell products you haven't yet created as a way to gauge customer interest. Learn what's involved in a successful presale.

Greenwashing might sound clean, but it's a dirty business practice. Here's everything you need to know about greenwashing.

Learn how to avoid these email marketing mistakes that plague small businesses.

Knowing who your customers are allows you to focus your marketing campaigns, offer specialized products or services, and adapt as your industry changes.

Learn how to write effective press releases that will help your business get news coverage, pique investors' interests, and drive brand recognition.

Want to get your product featured in a movie or TV show? Here's what you need to do.

Not all marketing campaigns go as planned. We break down some of the biggest marketing failures of all time.

Accomplish your goals by mastering business presentation skills with preparation, practice and these tips.

Successful companies spend money on marketing only to people they know want what they sell. But how do they find these consumers? With demographics.

Your recipients' inboxes are likely flooded, but a catchy subject line can make you stand out. Learn how to create effective email subject lines.

Online coupons are digital codes that let customers redeem offers and promotions. Learn how to use online coupons to attract and retain online shoppers.

Data management is important for sales, customer relations and productivity. Here are some tips for good data management.

CRM workflows can help automate key sales, marketing and customer services tasks. Here is how to create them.

CRM dashboards offer instant insights into the metrics that matter most to your success. Here is what your dashboard should include.

CRM software offers numerous benefits for your lead management process. Learn about the main ones and how to get them.

These six tips can help you create a small business marketing plan that works to keep your audience engaged.

This guide offers recommendations for small business sales apps and explains how businesses can use these sales software programs to their advantage.

Learn the dos and don'ts of an elevator pitch, and why it's an essential business speech.

Analyzing key metrics can help drive success within your business and make you more competitive. Here is how your CRM can help in those efforts.

Knowing your customer retention rate and some strategies to improve it can help boost your bottom line. See the calculation and get tips here.

This guide describes contact management and how it works to improve a business's communications with its customers.

Email marketing is profitable, but only if you track the right metrics. Here are seven email marketing metrics to grow your business.

Discover the benefits of customer surveys, learn how to develop a customer survey and decide how often to conduct customer surveys.

CRM data analytics can help you track sales and service performance and improve your methods. Learn about the types of CRM analytics and how to track them.

A sales funnel is a marketing term for the customer journey as they move toward purchasing. Learn about the sales funnel stages and how to build one.