Sales & Marketing

Sales cycles are crucial to bring in new customers and keep current customers loyal to your business. Here are the steps to implement a sales cycle.

CRM software is an excellent tool to streamline marketing campaigns. Learn about six CRM features that improve marketing efforts and how to choose a CRM.

Consumers are spending more on organic food than ever.

Learn about the major retail trends that are expected to affect the retail industry this year.

Unlock the potential of evergreen content for long-term engagement and SEO benefits. Learn how to create, refresh and leverage evergreen content.

Follow these best practices for responding to difficult customers and improving customer satisfaction.

Many salespeople give up too quickly, but long-term sales persistence pays huge dividends. Get tips on sales persistence and resources for improving sales.

Your business may need to comply with California’s data protection laws even if you’re not based in California. Here’s what to know.

By passing third-party auditors' evaluations, your business can access the marketing and sustainability benefits of the Fair Trade label.

CRM software helps you connect with customers. Learn how automated emails, reports, personalization and other CRM tools can boost customer service levels.

Content can help you generate leads, build trust with your audience and establish expertise. Learn how to create a content strategy to grow your business.

CRM models can help you contextualize all your customer data for more powerful lead nurturing, helping you close more deals.

Improving the customer experience is crucial to business success. Learn how to build positive customer relationships and keep your customers long-term.

CRM software can improve your email marketing efforts. Here’s how to combine the two to achieve new levels of marketing success.

Learn more about Salesforce via podcasts. The podcasts we list range from technical dev talk to general news and best-practice sales and marketing content.

Text message marketing can be an effective way to increase communication with customers. It’s important to choose the right service when you get started.

Retargeting emails are designed to re-engage members of your target audience that once showed interest but haven’t interacted with your content in a while. Here’s how to create retargeting emails.

Discover how you can use essential strategies to boost your brand’s sales, profits and customer engagement.

The holiday season can be hectic and profitable for small businesses. Learn how to get your business ready for a successful and busy holiday season.

Responding to both positive and negative reviews can help your business. Find out why and read tips on the best ways to reply to online comments.

Find out how sales force automation can benefit your business, as well as the tools and software you should be using.

Email marketing is most effective when based on an up-to-date and accurate email list. These tips will ensure your address list is up to the task.

Follow these tips to connect better with your customers. Learn what they want from your brand by gathering feedback and using customized interactions.

Sales analytics contextualize sales data and help businesses make more informed decisions about how to grow, reach more customers, and innovate.

With opt-in email marketing, customers choose to receive – or not receive – email marketing messages. Learn how opt-in email marketing works for business

Online ads are important for attracting customers. But you have only a moment to get your audience's attention. Learn why simplicity is key for online ads.

Text message surveys can be a great way to gather feedback from your customers. Here’s how to take advantage of this SMS tool.

Audience engagement is essential for successful marketing. Use these five strategies and other tools to boost and track your target audience's engagement.

Learn what livestreaming is, how to create livestream videos and the marketing benefits of streaming – with examples of successful livestreams.

Regularly updating your blog can help your company in numerous ways. Here are seven tips to boost your content marketing results.