Sales & Marketing

A bounced email is an email that wasn't delivered successfully. Learn how a hard bounce differs from a soft bounce and how to avoid bounces.

Email marketing automation saves time, boosts ROI, and delivers a better subscriber experience. Learn how to automate your emails efficiently.

Cold calling is one method to engage potential customers. Here's what you need to know to do it effectively.

Sales analytics contextualize sales data and help businesses make more informed decisions about how to grow, reach more customers, and innovate.

Consumers and brands can maintain relationships that mimic humanlike relationships.

Learn how your company can create a better website.

Outsourcing cuts costs for a call center, but at the expense of customer satisfaction. Learn how homeshoring brings call center jobs back to the U.S.

This guide delves into seven lead-nurturing strategies that you can use to connect with your prospects.

Conjoint analysis is a method of product and pricing research. Learn why this market research tool is effective and how to conduct a conjoint analysis.

Learn what sentiment analysis is and how it helps businesses understand what their customers are feeling, which can improve sales and brand strength.

Good public relations can complement your business's marketing and advertising efforts. Learn how to do your own PR.

Taking these steps to sell your business will ensure you maximize your value and transfer ownership smoothly.

Email marketing is still effective under the GDPR. Learn how compliance with the EU's sweeping privacy measure can actually help you target your audience.

Small businesses have a lot to manage, including marketing. This guide will introduce you to core concepts of small business marketing.

Learn how to send marketing emails with this guide to signing up for an email marketing service, managing your contacts, and more.

Mobile CRMs allow employees to tap into your CRM from anywhere. Here is how they work and what five elements you should consider when implementing one.

These nine transactional emails can help you drive new sales and improve the customer's experience with your brand.

A seasonal business doesn't have to mean limited profits. Learn strategies for managing expenses and keeping your seasonal business afloat all year long.

Remarketing gives online businesses multiple chances to sell to the same consumer, even if they visited once and left. Learn how remarketing works. 

This guide explains how to use sound to bolster your sales and marketing efforts, and to cultivate your desired brand reputation.

Learn which of your former favorite companies are no longer around.

A presale is when you sell products you haven't yet created as a way to gauge customer interest. Learn what's involved in a successful presale.

Greenwashing might sound clean, but it's a dirty business practice. Here's everything you need to know about greenwashing.

Learn how to avoid these email marketing mistakes that plague small businesses.

Knowing who your customers are allows you to focus your marketing campaigns, offer specialized products or services, and adapt as your industry changes.

Learn how to write effective press releases that will help your business get news coverage, pique investors' interests, and drive brand recognition.

Want to get your product featured in a movie or TV show? Here's what you need to do.

Not all marketing campaigns go as planned. We break down some of the biggest marketing failures of all time.

Accomplish your goals by mastering business presentation skills with preparation, practice and these tips.

Successful companies spend money on marketing only to people they know want what they sell. But how do they find these consumers? With demographics.