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Everything that you need to know to find more customers, and drive more revenue for your business. Learn the latest from the experts.

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Article
Smart Marketing Strategies for Handmade Businesses
By Jennifer Post | September 30, 2022

Learn marketing strategies and tips that work well for handmade businesses, such as those that sell on Etsy and other artisanal marketplaces.

Article
6 Crazy Marketing Gimmicks Gone Horribly Wrong
By Chad Brooks | September 30, 2022

Not all marketing campaigns go as planned. We break down some of the biggest marketing failures of all time.

Article
10 Ways to (Really) Know Your Customers
By Sammi Caramela | September 29, 2022

Customer engagement is vital for building brand loyalty and driving repeat business. Learn tips and tools for improving your customer engagement strategy.

Article
How CRMs Streamline Email Marketing
By Kiely Kuligowski | September 29, 2022

CRM software can help make your email marketing campaigns stronger and more personalized to your customers' interests.

freelancer using a laptop
Article
CRM vs. Marketing Automation: What’s the Difference?
By Kiely Kuligowski | September 29, 2022

Using marketing automation and CRM software together can maximize benefits and help businesses create a better marketing strategy.

Article
How to Develop and Track a Marketing Budget
By Marisa Sanfilippo | September 22, 2022

How much is enough to get your brand noticed and drive conversions? How much is too much? Here's what you should know about developing a marketing budget.

Article
CRM Metrics You Should Know
By Matt D’Angelo | September 22, 2022

Analyzing key metrics can help drive success within your business and make you more competitive. Here is how your CRM can help in those efforts.

Article
How CRM Works in the Sales Funnel
By David Gargaro | September 22, 2022

CRM software can provide insights to help you improve the customer experience. Here's how to implement CRM for your business's sales funnel.

Article
What Is Conjoint Analysis?
By Chad Brooks | September 20, 2022

Conjoint analysis is a method of product and pricing research. Learn why this market research tool is effective and how to conduct a conjoint analysis.

Article
8 Ways to Put Pokemon Go to Work for Your Small Business
By Adam Uzialko | September 19, 2022

Follow these tips to leverage Pokemon Go for the benefit of your small business.

Article
Customer Service Lessons From Luxury Brands
By Kiely Kuligowski | September 19, 2022

Luxury brands offer quality products and follow it up with excellent customer service. Learn how to implement high-end service practices in your business.

Article
How to Create a Lead Capture Form
By Max Freedman | September 19, 2022

A lead capture form can help you gather the contact information of people who might be interested in your products and services. Here's how to create one.

Article
How to Develop a Call to Action (With Examples)
By Marisa Sanfilippo | September 19, 2022

A call to action encourages a user to click an ad, learn more about your company or make a purchase. Here's how to develop a CTA that converts.

Article
How to Start Selling on Amazon
By Matt D’Angelo | September 19, 2022

Amazon can expose your company to a huge potential market. Follow these steps to get started and promote your product pages.

Article
The Making of a Brand: A Guide to Defining and Building a Powerful Brand
By Marisa Sanfilippo | September 19, 2022

Branding is incredibly important for businesses of all sizes. Here's how to build a brand that resonates with your customers.

Article
How to Drive Sales Using Sound
By Matt D’Angelo | September 19, 2022

This guide explains how to use sound to bolster your sales and marketing efforts, and to cultivate your desired brand reputation.

Article
How to Create a Great Corporate Logo
By Adam Uzialko | September 19, 2022

If you have a new business or are rebranding, a corporate logo is critical because it represents you. Learn tips for creating an effective corporate logo. 

Article
How a Mobile CRM Benefits Your Business
By Max Freedman | September 13, 2022

Mobile CRMs allow employees to tap into your CRM from anywhere. Here is how they work and what five elements you should consider when implementing one.

Businessman using laptop computer
Article
What Is Contact Management?
By Julie Thompson | September 08, 2022

This guide describes contact management and how it works to improve a business's communications with its customers.

Article
CRM Certification and Training
By Julie Thompson | August 29, 2022

This guide highlights some of the CRM software certification and training available and why it is beneficial to businesses that rely on CRMs.

Article
The 3 C’s of Driving Sales: Connect, Convince, Collaborate
By Adam Uzialko | August 29, 2022

Author and sales expert Mike Schultz outlines the three levels of selling that differentiate those who make a sale and those who don't.

Article
7 Email Marketing Tips (Plus Evidence of Success)
By Sean Peek | August 25, 2022

Email marketing is an easy and affordable tool an entrepreneur can use to grow their small business, but many don't know where to start. Follow these seven tips to launch a successful campaign.

Article
5 Video Apps to Revolutionize Your Social Media Posts
By Joshua Stowers | August 25, 2022

This guide rounds up some popular video applications useful for social media content creation. Businesses looking to improve social media marketing can use these apps to create engaging videos.

Article
5 Strategies to Build and Track Audience Engagement
By Shayna Waltower | August 24, 2022

Audience engagement is essential for successful marketing. Use these five strategies and other tools to boost and track your target audience's engagement.

person checking email on computer
Article
Better Data and Personalization Are the Future of Email Marketing
By Andrew Martins | August 24, 2022

Considering email marketing for your business? Here are some things you need to know about the future of email marketing.

Article
DIY PR: 11 Public Relations Solutions for Small Businesses
By Max Freedman | August 24, 2022

Good public relations can complement your business's marketing and advertising efforts. Learn how to do your own PR.

Article
Presentation Skills Everyone Should Have
By Katharine Paljug | August 24, 2022

Accomplish your goals by mastering business presentation skills with preparation, practice and these tips.

Article
How to Run a Gift Card Program
By Jennifer Dublino | August 24, 2022

This guide explains the benefits of running a gift card program as a small business.

Article
How to Make the Most of Small Business Saturday
By Kiely Kuligowski | August 24, 2022

Set your company up for success with these tips for Small Business Saturday.

Article
Best Sales Apps for Small Businesses
By Max Freedman | August 24, 2022

This guide offers recommendations for small business sales apps and explains how businesses can use these sales software programs to their advantage.