Sales & Marketing

Learn marketing strategies and tips that work well for handmade businesses, such as those that sell on Etsy and other artisanal marketplaces.

Having a brand ambassador as part of your marketing campaign can boost brand awareness and drive sales. Learn how to find and utilize brand ambassadors. 

Brands can learn a lot by listening to their customers. Here are 10 effective ways to connect and build lasting relationships with them.

Creating an effective Google Ads campaign can be difficult, but there are tips and strategies to maximize its results. Learn to use Google Ads effectively.

Do you know who your target audience is? Check out these expert tips on how to connect with yours.

Learn how to use marketing celebrations like National Doughnut Day to build your brand through social media.

Author and sales expert Mike Schultz outlines the three levels of selling that differentiate those who make a sale and those who don't.

If you can't get enough of Salesforce updates, CRM admin tips, and general sales and marketing chatter, check out these Salesforce-related podcasts.

Get informed with this guide to choosing the right email marketing software or agency for your business's needs. See key features, pricing and benefits.

Find out how to expand your target audience with these marketing strategies.

A seasonal business doesn't have to mean limited profits. Learn strategies for managing expenses and keeping your seasonal business afloat all year long.

2022 holiday shopping will be different from other years. Here's how to prepare your business.

Many businesses are so focused on new clients they ignore current customers. Learn strategies to grow your business while keeping your current customers.

Amazon can expose your company to a huge potential market. Follow these steps to get started and promote your product pages.

Learn how your company can create a better website.

Direct mail remains a highly effective marketing channel. Here's why and how you should use it.

Online reviews shape what existing and future customers think about your business. Responding to them can set the right tone when it comes to customer enga

Small business owners still use direct mail marketing to reach customers. Take advantage of USPS promotions to save money on direct mail.

Learn from some of the worst telemarketing calls so you can choose the right outbound call center for your business.

Learn how to connect with consumers by offering them a unique and dynamic branded experience.

If you have a new business or are rebranding, a corporate logo is critical because it represents you. Learn tips for creating an effective corporate logo. 

Learn how to write effective press releases that will help your business get news coverage, pique investors' interests, and drive brand recognition.

Learn how to send marketing emails with this guide to signing up for an email marketing service, managing your contacts, and more.

Luxury brands offer quality products and follow it up with excellent customer service. Learn how to implement high-end service practices in your business.

This guide explains text message marketing and offers tips to help small businesses use this marketing channel effectively.

These text message marketing do's and don'ts could make or break a campaign's success.

Knowing who your customers are allows you to focus your marketing campaigns, offer specialized products or services, and adapt as your industry changes.

A presale is when you sell products you haven't yet created as a way to gauge customer interest. Learn what's involved in a successful presale.

Learn how to avoid these email marketing mistakes that plague small businesses.

Learn how tapping into your sales team's knowledge and opinions on the CRM tools they're using helps them succeed.