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Everything that you need to know to find more customers, and drive more revenue for your business. Learn the latest from the experts.

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Article
Smart Marketing Strategies for Handmade Businesses
By Jennifer Post | February 21, 2023

Learn marketing strategies and tips that work well for handmade businesses, such as those that sell on Etsy and other artisanal marketplaces.

Article
6 Reasons Your Company Could Benefit From a Brand Ambassador Program
By Andreas Rivera | February 21, 2023

Having a brand ambassador as part of your marketing campaign can boost brand awareness and drive sales. Learn how to find and utilize brand ambassadors. 

Article
How to Connect With Customers
By Sammi Caramela | February 21, 2023

Brands can learn a lot by listening to their customers. Here are 10 effective ways to connect and build lasting relationships with them.

Article
Google Ads Secrets: What Works for Small Businesses
By Matt D’Angelo | February 21, 2023

Creating an effective Google Ads campaign can be difficult, but there are tips and strategies to maximize its results. Learn to use Google Ads effectively.

marketing fails
Article
How to Reach Your Target Customer
By Katharine Paljug | February 21, 2023

Do you know who your target audience is? Check out these expert tips on how to connect with yours.

Article
How to Properly Use National Days for Advertising
By Bennett Conlin | February 21, 2023

Learn how to use marketing celebrations like National Doughnut Day to build your brand through social media.

Article
The 3 C’s of Driving Sales: Connect, Convince, Collaborate
By Adam Uzialko | February 21, 2023

Author and sales expert Mike Schultz outlines the three levels of selling that differentiate those who make a sale and those who don't.

Article
13 Best Podcasts for Salesforce Fanatics
By Max Freedman | February 21, 2023

If you can't get enough of Salesforce updates, CRM admin tips, and general sales and marketing chatter, check out these Salesforce-related podcasts.

person checking email on computer
Article
Choosing the Right Email Marketing Service for Your Business
By Simone Johnson | February 21, 2023

Get informed with this guide to choosing the right email marketing software or agency for your business's needs. See key features, pricing and benefits.

Online customer
Article
7 Smart Tips for Reaching New Customers in Different Markets
By Sammi Caramela | February 21, 2023

Find out how to expand your target audience with these marketing strategies.

Article
Have a Seasonal Business? 4 Tips for Year-Round Profitability
By Saige Driver | February 21, 2023

A seasonal business doesn't have to mean limited profits. Learn strategies for managing expenses and keeping your seasonal business afloat all year long.

Article
13 Ways to Prepare Your Small Business for Holiday Sales
By Kiely Kuligowski | February 21, 2023

2022 holiday shopping will be different from other years. Here's how to prepare your business.

Article
Customer Retention Strategies for Small Businesses
By Katharine Paljug | February 21, 2023

Many businesses are so focused on new clients they ignore current customers. Learn strategies to grow your business while keeping your current customers.

Article
How to Start Selling on Amazon
By Matt D’Angelo | February 21, 2023

Amazon can expose your company to a huge potential market. Follow these steps to get started and promote your product pages.

Article
First Impressions: What Good Design Can Do for Your Business
By Adryan Corcione | February 21, 2023

Learn how your company can create a better website.

Article
Small Business Guide to Direct Mail
By Max Freedman | February 21, 2023

Direct mail remains a highly effective marketing channel. Here's why and how you should use it.

Article
Responding to Online Reviews Can Help Your Business
By Andrew Martins | February 21, 2023

Online reviews shape what existing and future customers think about your business. Responding to them can set the right tone when it comes to customer enga

Article
6 USPS Promotions to Take Advantage of in 2023
By Isaiah Atkins | February 21, 2023

Small business owners still use direct mail marketing to reach customers. Take advantage of USPS promotions to save money on direct mail.

Article
10 Worst Telemarketing Calls Ever
By Mark Fairlie | February 21, 2023

Learn from some of the worst telemarketing calls so you can choose the right outbound call center for your business.

businesswoman presenting to colleagues at a meeting
Article
What Is Experiential Marketing?
By Kiely Kuligowski | February 21, 2023

Learn how to connect with consumers by offering them a unique and dynamic branded experience.

Article
How to Create a Great Corporate Logo
By Adam Uzialko | February 21, 2023

If you have a new business or are rebranding, a corporate logo is critical because it represents you. Learn tips for creating an effective corporate logo. 

Article
Writing Press Releases That Actually Get Read
By Adam Uzialko | February 21, 2023

Learn how to write effective press releases that will help your business get news coverage, pique investors' interests, and drive brand recognition.

Article
Small Business Guide to Sending Marketing Emails
By Kiely Kuligowski | February 21, 2023

Learn how to send marketing emails with this guide to signing up for an email marketing service, managing your contacts, and more.

Article
Customer Service Lessons From Luxury Brands
By Kiely Kuligowski | February 21, 2023

Luxury brands offer quality products and follow it up with excellent customer service. Learn how to implement high-end service practices in your business.

Article
Text Message Marketing: Tips, Tools and Services
By Kiely Kuligowski | February 21, 2023

This guide explains text message marketing and offers tips to help small businesses use this marketing channel effectively.

Article
SMS Marketing Best Practices: Text Message Marketing Do’s and Don’ts
By Kiely Kuligowski | February 21, 2023

These text message marketing do's and don'ts could make or break a campaign's success.

Article
Everyone Is Not Your Customer: That’s OK
By Adam Uzialko | February 21, 2023

Knowing who your customers are allows you to focus your marketing campaigns, offer specialized products or services, and adapt as your industry changes.

Article
Presale Strategy: How to Set Up a Successful Presale
By Matt D’Angelo | February 21, 2023

A presale is when you sell products you haven't yet created as a way to gauge customer interest. Learn what's involved in a successful presale.

Article
11 Email Marketing Mistakes and How to Avoid Them
By Bennett Conlin | February 21, 2023

Learn how to avoid these email marketing mistakes that plague small businesses.

Salesperson on the phone
Article
What ‘The Wizard of Oz’ Can Teach Companies About CRM
By Matt D’Angelo | February 21, 2023

Learn how tapping into your sales team's knowledge and opinions on the CRM tools they're using helps them succeed.