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Sales & Marketing

Everything that you need to know to find more customers, and drive more revenue for your business. Learn the latest from the experts.

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How to Write Email Subject Lines
By Chad Brooks | February 09, 2022

Your recipients' inboxes are likely flooded, but a catchy subject line can make you stand out. Learn how to create effective email subject lines.

Tips for Perfecting Your Elevator Pitch
By Marisa Sanfilippo | February 07, 2022

Learn the dos and don'ts of an elevator pitch, and why it's an essential business speech.

Customer Retention Strategies for Small Businesses
By Katharine Paljug | February 04, 2022

Many businesses are so focused on new clients they ignore current customers. Learn strategies to grow your business while keeping your current customers.

Presentation Skills Everyone Should Have
By Katharine Paljug | February 03, 2022

Accomplish your goals by mastering business presentation skills with preparation, practice and these tips.

6 Crazy Marketing Gimmicks Gone Horribly Wrong
By Chad Brooks | February 03, 2022

Not all marketing campaigns go as planned. We break down some of the biggest marketing failures of all time.

What Is Conjoint Analysis?
By Chad Brooks | February 02, 2022

Conjoint analysis is a method of product and pricing research. Learn why this market research tool is effective and how to conduct a conjoint analysis.

6 Tips for Creating a Great Business Marketing Plan
By Sean Peek | February 01, 2022

These six tips can help you create a small business marketing plan that works to keep your audience engaged.

How to Run a Successful Text Message Marketing Campaign
By Sammi Caramela | January 28, 2022

Text message marketing is an integral part of mobile marketing. Here's how to run a successful SMS marketing campaign.

How to Properly Use National Days for Advertising
By Bennett Conlin | January 28, 2022

Learn how to use marketing celebrations like National Doughnut Day to build your brand through social media.

Text Message Marketing: Tips, Tools and Services
By Kiely Kuligowski | January 27, 2022

This guide explains text message marketing and offers tips to help small businesses use this marketing channel effectively.

The Best Internet Marketing and PPC Management Services of 2022
By Matt D'Angelo | January 27, 2022

Need help with your online marketing efforts? Here are our top-ranked services for different business needs, as well as what to look for in a marketing and PPC management service provider.

How to Start Selling on Amazon
By Matt D’Angelo | January 26, 2022

Amazon can expose your company to a huge potential market. Follow these steps to get started and promote your product pages.

The Future of Retail: Trends for 2022
By Andrew Martins | January 25, 2022

With a new year comes a new take on how retail will operate in a post-pandemic world. Here are the trends retail experts predict for 2022.

How to Create a Landing Page That Converts
By Adam Uzialko | January 25, 2022

Landing pages are where your digital marketing campaigns take your audience. Here's how to build a landing page that converts.

How to Get Your Product Into Celebrity Hands
By Sean Peek | January 25, 2022

If you can't afford an agency, there are still ways to get your products to celebrities. Here's how.

Better Data and Personalization Are the Future of Email Marketing
By Andrew Martins | January 19, 2022

Considering email marketing for your business? Here are some things you need to know about the future of email marketing.

11 Email Marketing Mistakes and How to Avoid Them
By Bennett Conlin | January 19, 2022

Learn how to avoid these email marketing mistakes that plague small businesses.

Small Business Guide to Sending Marketing Emails
By Kiely Kuligowski | January 18, 2022

Learn how to send marketing emails with this guide to signing up for an email marketing service, managing your contacts, and more.

How to Run a Gift Card Program
By Jennifer Dublino | January 05, 2022

This guide explains the benefits of running a gift card program as a small business.

Who Sent the First Valentine’s Day Cards?
By Anna Attkisson | December 21, 2021

Valentines date back to the 1400s, but a female entrepreneur in Massachusetts started the first Valentine business.

SMS Marketing Best Practices: Text Message Marketing Do’s and Don’ts
By Kiely Kuligowski | December 21, 2021

These text message marketing do's and don'ts could make or break a campaign's success.

7 Email Marketing Tips (Plus Evidence of Success)
By Sean Peek | December 21, 2021

Email marketing is a powerful tool small businesses can use to retain loyal customers. Follow these seven tips to launch a successful campaign.

Customer Service 101: Phone Etiquette for Small Businesses
By Sammi Caramela | December 21, 2021

Want to improve your customer service? Here are 10 tips for proper phone etiquette that can boost your customer satisfaction and professional image.

7 E-Commerce Trends to Watch in 2022
By Sammi Caramela | December 20, 2021

Do you own an online business? Keep an eye on these e-commerce trends to stay on top of your game.

7 Ways to Improve Your Business Blog
By Katharine Paljug | December 14, 2021

Launching or revamping your business's blog? By following these tips, you can create a marketing tool that promotes your business and builds relationships with customers.

The Smells That Make Shoppers Spend More
By Marisa Sanfilippo | December 13, 2021

Simple scents work best at getting customers to buy. Here's how smells can make people want to spend money.

What Is Sales Force Automation?
By Marisa Sanfilippo | December 13, 2021

Learn how sales force automation streamlines repetitive or tedious tasks and frees up your employees for more important work.

How to Create Triggered Emails
By Kiely Kuligowski | December 13, 2021

Trigger emails can solidify the connection between a company a potential customer. Learn how to create triggered emails that work.

What ‘The Wizard of Oz’ Can Teach Companies About CRM
By Matt D’Angelo | December 13, 2021

Learn how tapping into your sales team's knowledge and opinions on the CRM tools they're using helps them succeed.

What Are CRM Models?
By Max Freedman | December 13, 2021

CRM software can improve the design and execution of CRM models. Learn about CRM models and why they are useful for small businesses.