Sales & Marketing

A hard bounce means an email can't be delivered for permanent reasons, while a soft bounce indicates a temporary issue. Learn the differences between the two and how to minimize bounces.

Email marketing automation can help you save time, increase your ROI, and deliver a better experience to your subscribers.

Cold calling is a way to reach new customers that has many benefits as well as challenges.

Poring over sales data may not be at the top of your priority list, but the information you glean from it can help you grow and improve your business operations.

Consumers show similar emotions in relationships in brands as they do with other humans.

Your website design plays a crucial role in branding and promoting your small business.

Homeshoring has allowed call centers to bring jobs back to the US without high costs.

A good lead-nurturing strategy can drive many positive results for your business.

Conjoint analysis is a marketing research technique that helps businesses measure what consumers value most about their products and services. Learn how to conduct one.

Understanding how consumers feel and what they want from you can drive revenue and improve brand reputation.

Good public relations can complement your marketing and advertising efforts. Here's how to do PR yourself.

Selling your business? Follow these 5 steps to make the process seamless and profitable.

The GDPR covers all personal data from users within the EU. By investing in your email marketing campaigns and following regulations, you should see an increase in click-through rates and engagement.

Small businesses have a lot to manage, including marketing. This guide will introduce you to core concepts of small business marketing.

Successful marketing email campaigns aren't easy. But if you know the steps to follow, your emails can make a difference.

A CRM system with the same functionality on mobile and desktop versions offers significant benefits for your business and employees.

These nine transactional emails will help you boost sales, communicate important information to your customers, and improve the customer experience.

A seasonal business has to plan for lean seasons, but taking advantage of the busy times can set you up for success.

Remarketing, or targeting consumers who have already visited your website, is an important part of a brand's digital marketing strategy. Here's how it works.

Sound marketing can help boost your brand's revenue. Here's how to use audio to improve sales.

Learn which of your former favorite companies are no longer around.

Presales are a great way to get initial feedback and establish a customer base.

Ensure that you aren't making false claims that your company or products are environmentally friendly, which can damage customers' trust.

Email marketing mistakes are easy to make and potentially costly. Here are some common errors to avoid to improve your email campaigns.

Narrowing your focus to a niche market helps your business find better customers.

Don't waste time writing a press release that no one will read. These tips will ensure your press releases are engaging so your business gets the attention it deserves.

Featuring your product in a movie or TV show may seem impossible if you’re a small business owner, but these tips can get you started.

Learn what not to do in guerilla marketing from companies that made costly mistakes.

A strong presentation can take your company to the next level. Learn what's involved.

Demographics are a key part of your small business marketing strategy, as they help you identify the individual members of your audience by certain characteristics, wants and needs.