In 2022, the direct mail industry is expected to grow at a compound annual growth rate of 1.5%, according to ReportLinker. Suffice it to say that direct mail still matters. And if you’re marketing your business via mail, it’s essential to cut costs where possible, particularly because the price of first-class stamps is only going up.
The U.S. Postal Service (USPS) often runs promotions and discounts on direct mail services, potentially bringing substantial savings to your business. We’ll highlight six current USPS direct mail promotions and explain more about mailers and mailing equipment.
The following promotions are valid for 2022 and can offer substantial savings for small businesses.
Two discount levels account for different technology types. The 2% discount covers basic augmented reality and voice assistance, while the 3% discount covers virtual reality, mixed reality, video in print technology and more.
The USPS breaks down its promotions by mailer type: First-Class Mail and Marketing Mail. These two types are standard classifications for direct business mail:
The USPS breaks up its six promotions, so there is ample opportunity for senders in both mail classifications to benefit.
If you use direct mail for business consistently, investing in a mailing system can save you time and money in the long run. Setting up a good system requires the best postage meters and mailing equipment to meet your needs.
Here’s a look at the mailing equipment solutions to consider.
Matt D’Angelo contributed to the writing and reporting in this article.