Business News Daily receives compensation from some of the companies listed on this page. Advertising Disclosure
Home
Nicole Fallon profile picture

Nicole Fallon

Introduction
About Me

Nicole Fallon has written hundreds of B2B-focused articles on topics such as marketing, business technology, leadership, and HR/organizational management. In addition to covering small business trends and software reviews, Nicole runs a digital marketing agency, where she and her team create high-quality content for a wide range of B2B and B2C brands.

Experience
Co-Founder & Co-CEO at Lightning Media Partners
January 2018 - Present
Contributor at Patch.com
September 2021 - Present
Contributor at U.S. Chamber of Commerce
March 2019 - Present
Production Editor, Managing Copy Editor at Business.com
January 2018 - March 2019
Business News Daily Writer/Managing Editor at Purch
July 2013 - January 2018
Education
New York University
B.S.
Media, Culture, and Communications
Nicole's Product and Service Reviews
Our team conducts an independent analysis of products and services that can help manage your business.
12.04.23
The Best Payroll Services for Contractors
Businesses that pay independent contractors face unique payroll...
02.01.24
The Best CRM Systems for Private Equity Firms
This guide breaks down the best CRM systems for private equity...
02.22.24
Best Document Management Software and Systems of...
Document management software is an increasingly critical part of...
02.08.24
The Best POS Systems for Bars
For bars that need a point-of-sale (POS) system tailored to their...
Nicole's Activity
Leadership Language: Why Your Word Choices Matter - thumbnail
article
Leadership Language: Why Your Word Choices Matter
The language you use as a leader has an enormous impact on your team. Learn how to frame tricky conversations to maintain a positive work environment.
Updated October 24, 2023
Social Media for Startups: Entrepreneurs Share 5 Key Lessons - thumbnail
article
Social Media for Startups: Entrepreneurs Share 5 Key Lessons
Learn by example with these real-life social media marketing and management lessons from entrepreneurs.
Updated October 24, 2023
A Culture of Inclusion: Promoting Workplace Diversity and Belonging  - thumbnail
article
A Culture of Inclusion: Promoting Workplace Diversity and Belonging 
Learn how to improve your organization by creating a diverse and inclusive workplace.
Updated October 19, 2023
Creating Online Forms: A Step-by-Step Guide - thumbnail
article
Creating Online Forms: A Step-by-Step Guide
Online forms help businesses easily capture customer and prospect information. Learn how to create online forms and find out what tools can help.
Updated October 26, 2023
DocuWare Review - thumbnail
review
DocuWare Review Review
Updated October 13, 2023
Entrepreneur Salaries: How Much Should You Pay Yourself? - thumbnail
article
Entrepreneur Salaries: How Much Should You Pay Yourself?
As a business owner, at what point should you start giving yourself a salary, and how much do you pay yourself? Learn some key salary considerations.
Updated January 09, 2024
7 Cringe Marketing Fails to Learn From - thumbnail
article
7 Cringe Marketing Fails to Learn From
These "cringe" marketing fails offer prime examples of what brands should avoid when planning and executing their campaigns.
Updated October 20, 2023
Should You Ditch That Nightmare Client? - thumbnail
article
Should You Ditch That Nightmare Client?
When clients make outrageous demands and don't communicate, it may be time to fire them. Learn how to ditch nightmare clients tactfully.  
Updated October 24, 2023
Negative Customer Review? Turn It Into a Positive Opportunity - thumbnail
article
Negative Customer Review? Turn It Into a Positive Opportunity
Negative customer reviews are common, especially in public-facing businesses. Here’s how you can adapt your business processes and generate customer loyalty from negative customer reviews.
Updated October 27, 2023
What Is a Per Diem? - thumbnail
article
What Is a Per Diem?
A per diem is a daily stipend an employer provides to cover employee expenses. A per diem employee works with a company on a daily basis at a set rate.
Updated November 15, 2023
What Kind of Leader Are You? - thumbnail
article
What Kind of Leader Are You?
DiSC profiles assess a leader's behavioral style and can be a great foundation for leadership tools. Learn how a DiSC assessment works.
Updated October 24, 2023
8 Steps to Bankroll Your Business While in Personal Debt - thumbnail
article
8 Steps to Bankroll Your Business While in Personal Debt
This guide describes how entrepreneurs can fund their businesses even while they manage their personal debts.
Updated November 10, 2023
6 Biggest Business Insurance Risks (and How to Mitigate Them) - thumbnail
article
6 Biggest Business Insurance Risks (and How to Mitigate Them)
Find out the different types of insurance risks for your business and how to mitigate them.
Updated October 24, 2023
What’s Your Most Productive Work Time? How to Find Out - thumbnail
article
What’s Your Most Productive Work Time? How to Find Out
The traditional workday may not maximize performance for each worker. Discover your most productive work times and optimize your schedule for productivity.
Updated October 24, 2023
7 Labor Laws You Might Be Breaking - thumbnail
article
7 Labor Laws You Might Be Breaking
It is important to know what labor laws apply to your business and to ensure you comply with them. Here are seven mandates you may be overlooking.
Updated November 20, 2023
35 Inspiring Leadership Quotes - thumbnail
article
35 Inspiring Leadership Quotes
Choice words on power, success and leadership from presidents, CEOs and authors.
Updated October 24, 2023
How to Find the Right B2B Partner for Your Business - thumbnail
article
How to Find the Right B2B Partner for Your Business
B2B vendors are essential to your business's success. Learn which vendors work with small businesses and how to find the right business-to-business vendor.
Updated October 24, 2023
Thinking About Using a Staffing Agency? Here’s What You Need to Know - thumbnail
article
Thinking About Using a Staffing Agency? Here’s What You Need to Know
Here's what you should know if you're considering using a staffing agency for your business, including the cost, advantages and misconceptions.
Updated October 27, 2023
New Job? How to Survive 8 First-Week Challenges - thumbnail
article
New Job? How to Survive 8 First-Week Challenges
There are always challenges when you start a new job. Follow these strategies to overcome them.
Updated October 24, 2023
10 Brilliant Hiring Philosophies From Famous Leaders - thumbnail
article
10 Brilliant Hiring Philosophies From Famous Leaders
These philosophies from well-known business leaders can help you build out a successful staff.
Updated January 19, 2024