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Introduction
About Me
Nicole Fallon has written hundreds of B2B-focused articles on topics such as marketing, business technology, leadership, and HR/organizational management. In addition to covering small business trends and software reviews, Nicole runs a digital marketing agency, where she and her team create high-quality content for a wide range of B2B and B2C brands.
Experience
Co-Founder & Co-CEO
at
Lightning Media Partners
January 2018
-
Present
Contributor
at
Patch.com
September 2021
-
Present
Contributor
at
U.S. Chamber of Commerce
March 2019
-
Present
Production Editor, Managing Copy Editor
at
Business.com
January 2018
-
March 2019
Business News Daily Writer/Managing Editor
at
Purch
July 2013
-
January 2018
Education
New York University
Degree:
B.S.Field of Study:
Media, Culture, and CommunicationsNicole's Product and Service Reviews
Our team conducts an independent analysis of products and services that can help manage your business.
09.07.23
Best Document Management Software and Systems of...
Document management software is an increasingly critical part of...
Nicole's Activity
article
Social Media for Startups: Entrepreneurs Share 5 Key Lessons Learn by example with these real-life social media marketing and management lessons from entrepreneurs.
Updated February 21, 2023
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Entrepreneur Salaries: How Much Should You Pay Yourself? As a business owner, at what point should you start giving yourself a salary, and how much do you pay yourself? Learn some key salary considerations.
Updated February 21, 2023
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A Culture of Inclusion: Promoting Workplace Diversity and Belonging Learn how to improve your organization by creating a diverse and inclusive workplace.
Updated February 21, 2023
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Creating Online Forms: A Step-by-Step Guide Online forms help businesses easily capture customer and prospect information. Learn how to create online forms and find out what tools can help.
Updated February 21, 2023
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Leadership Language: Why Your Word Choices Matter The language you use as a leader has an enormous impact on your team. Learn how to frame tricky conversations to maintain a positive work environment.
Updated September 26, 2023
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7 Labor Laws You Might Be Breaking It is important to know what labor laws apply to your business and to ensure you comply with them. Here are seven mandates you may be overlooking.
Updated May 31, 2023
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What’s Your Most Productive Work Time? How to Find Out The traditional workday may not maximize performance for each worker. Discover your most productive work times and optimize your schedule for productivity.
Updated February 21, 2023
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8 Steps to Bankroll Your Business While in Personal Debt You don't have to put business ownership on hold if you carry personal debt. Learn how to take a strategic approach to bankroll your venture.
Updated February 21, 2023
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Negative Customer Review? Turn It Into a Positive Opportunity Negative customer reviews are common, especially in public-facing businesses. Here’s how you can adapt your business processes and generate customer loyalty from negative customer reviews.
Updated February 21, 2023
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What Is a Per Diem? In the workplace, "per diem" usually refers to a daily allowance or stipend for certain business travel expenses. Here's what employers need to know.
Updated June 22, 2023
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6 Biggest Business Insurance Risks (and How to Mitigate Them) Find out the different types of insurance risks for your business and how to mitigate them.
Updated February 21, 2023
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Should You Ditch That Nightmare Client? When clients make outrageous demands and don't communicate, it may be time to fire them. Learn how to ditch nightmare clients tactfully.
Updated February 21, 2023
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What Kind of Leader Are You? DiSC profiles assess a leader's behavioral style and can be a great foundation for leadership tools. Learn how a DiSC assessment works.
Updated February 21, 2023
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7 Cringe Marketing Fails to Learn From These "cringe" marketing fails offer prime examples of what brands should avoid when planning and executing their campaigns.
Updated February 21, 2023
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35 Inspiring Leadership Quotes Choice words on power, success and leadership from presidents, CEOs and authors.
Updated February 21, 2023
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How to Find the Right B2B Partner for Your Business B2B vendors are essential to your business's success. Learn which vendors work with small businesses and how to find the right business-to-business vendor.
Updated February 21, 2023
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Thinking About Using a Staffing Agency? Here’s What You Need to Know Here's what you should know if you're considering using a staffing agency for your business, including the cost, advantages and misconceptions.
Updated February 28, 2023
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10 Brilliant Hiring Philosophies From Famous Leaders These philosophies from well-known business leaders can help you build out a successful staff.
Updated April 05, 2023
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New Job? How to Survive 8 First-Week Challenges There are always challenges when you start a new job. Follow these strategies to overcome them.
Updated February 21, 2023