ProTexting Review

Why ProTexting is Best for Ease of Use

ProTexting is easy to use and navigate from the moment you first log into the platform. We were impressed with the clean, color-coded dashboard. Each metric is in the same color as the related hub up top, helping you quickly connect data points. For example, the red color coding links your opt-out rate to your campaigns clearly. We also like how easily you can create a new campaign from the dashboard and see your included toll-free number at the top left.

Admittedly, most of the text message marketing services we reviewed are easy to use. However, ProTexting takes the cake because it couples simple tools with easy access. The dropdown features menu on the left lets you access specific tools with one click. There’s no need to open a tool and then search through another menu. This feature elevates the ProTexting user experience above the competition.

We found ProTexting’s standard onboarding and its Learning Center especially useful. The Learning Center explains the platform and everything you need to know about text messaging in straightforward language, so novices can learn quickly. This makes ProTexting an excellent starting point when businesses try text message marketing for the first time. Since advanced features must be added on, the platform will only ever be as complicated as you need it to be. 

Usability

While most text message marketing services we reviewed are user-friendly, ProTexting leads the pack. From its color-coded, uncluttered dashboard to the simplicity of each tool, ProTexting scores high on user interface and navigability. Here are a few elements that enhance the platform’s usability:

• Accessible features: All ProTexting tools are available from the dropdown menus on the left-hand side and are straightforward to use. The messaging suite stands out in particular. You can quickly add data tags, emojis and links to your texts and see exactly how they’ll appear to customers. The AI composition tool is also right at hand. While other platforms offer similar features, we found ProTexting’s to be the clearest.
• No clutter: You won’t encounter distracting clutter in ProTexting. In our guided demo with ProTexting’s CEO, he explained the company’s philosophy as “not to give a tank to someone who wants a car.” The platform starts with the basics, and you can keep things simple by adding only the extra features you need. 
• Easy integrations: ProTexting integrates with a handful of external business software solutions, including Zapier. It also offers free API tools for custom integrations and even the option to partner with Twilio. However, we would have liked to see more out-of-the-box integrations available.
• Clean analytics: ProTexting’s analytics tool is crisp and easy to read, while we found many competitors’ analytics dashboards to be cluttered and harder to navigate.
• Helpful onboarding and resources: The platform is so intuitive to navigate that you may not need much help getting started, but ProTexting includes one hour of onboarding assistance with every plan. Its Learning Center is also stocked with tutorial videos for each feature and a wide library of articles covering all aspects of messaging. We found these resources especially helpful for businesses new to text message marketing.

ProTexting Features

Color-Coded Dashboard

Intuitive navigation is essential to any good text message marketing service, and that experience starts with what you see upon login. ProTexting excels here with its color-coded dashboard. Each metric in the bottom row matches the color of a tool in the top row. If a metric catches your attention, you can click the corresponding tool for more details. This seamless link between metrics and tools puts ProTexting a step ahead in usability.

Dropdown Navigation Panel

ProTexting’s navigability impressed us more than any other rival platform we reviewed, thanks to its dropdown navigation panel. Expanding a dropdown reveals your most important tools, such as adding contacts, sending group messages or reserving keywords. This streamlined setup makes it easy to access core functions without extra clicks.

Robust App Tools

Many text message marketing platforms include a library of apps to enhance the user experience, but we found ProTexting’s library to be the best organized. Installed apps appear at the top, while additional apps are grouped by category, such as subscriber growth, campaign management and developer tools. Although many of these apps come with an added monthly cost, the ProTexting team told us they are working to lower prices and make more apps free.

There’s also a section for integrating external business solutions like Mailchimp, Shopify and HubSpot. These integrations let you create automated SMS workflows, such as abandoned cart reminders. We especially appreciate ProTexting’s integrations with some of the best CRM software, such as HubSpot CRM, which makes it painless to add SMS (including automated MMS) to your broader marketing processes. (Our HubSpot CRM review has more information about this platform’s customer engagement, lead generation and automation tools.)

ProTexting AI

ProTexting is making it even easier to excel at text message marketing with its AI tool. Similar to other platforms, ProTexting’s AI assistant generates suggested messages based on prompts. We especially like how this feature helps businesses that are new to SMS marketing and need guidance when creating successful campaigns.

Additional AI features are also in development, including inbox summaries that scan incoming customer messages and highlight the most common topics and questions.

Straightforward List Building

Growing your subscriber list is simple with ProTexting’s easy-to-use tools. Setting up keywords is painless, and you can create unlimited custom fields to segment customers and personalize messages with dynamic tags or run text surveys. While some competitors also include unlimited custom fields, ProTexting charges a small fee for capturing custom data. Even so, we think the platform’s simplicity and convenience are worth it.

ProTexting also makes opting in effortless for your customers. Beyond traditional QR codes and online forms, you can add clickable links and buttons to emails, webpages and social media profiles. When a user clicks from their phone, an SMS message will automatically open — all they have to do is hit Send.

Clean, Varied Analytics 

Some text message marketing platforms fall short on analytics compared to what you’d expect from the best email marketing software, but not ProTexting. Its reports cover both the familiar (like messaging activity) and the niche (such as contacts by state and city). Even the most detailed metrics are easy to interpret thanks to ProTexting’s clear graphics, consistent color coding and abundant white space.

Mobile App

We appreciate that ProTexting is just as easy to use from its iOS and Android apps as it is on desktop. Unlike some mobile apps that limit you to checking your inbox and replying to messages, ProTexting lets you add keywords, manage contacts and send group messages. Managing your text campaigns is just as painless on the go as it is in the office.

ProTexting Costs

We like ProTexting’s transparent pricing and flexible options. All plans include free incoming messages, MMS messaging, unlimited contacts and access to ProTexting’s core features. Every plan also comes with a free onboarding session, which we especially appreciate.

Note that an SMS message costs one credit, and a multimedia messaging service (MMS) message, which includes media, costs three credits; this is the industry standard.

Additional Pricing Notes

• Annual discount: Customers who pay annually receive a 20 percent discount.
• Credits roll over: Unused credits roll over to the next month and never expire, unlike with many competitors.
• Plan options: All plans include a toll-free number, with the option to add a local 10DLC. Dedicated short codes are available for $750 per month, which is less expensive than most rivals. You can also add additional toll-free numbers for $2 per month or 10DLC for $15 per month, though some fees may be waived in custom plans. ProTexting will port your existing number free of charge.
• Paid add-ons: Some of ProTexting’s wide range of apps still come at an extra cost. We like that more tools have recently become free, but we’d prefer to see certain basic features — such as customer data capture and drip campaigns — included without additional fees.
• No contracts or setup fees: ProTexting is risk-free. You can cancel anytime without being locked into a contract.

ProTexting Setup

ProTexting arrives mostly ready to use, and since it’s our top pick for ease of use, you’ll have little trouble getting started right away. Once you register, you’re immediately assigned a toll-free number and can begin reserving keywords and importing contacts.

We love that ProTexting provides a free one-hour onboarding session for every user, so you can learn to navigate the platform from the start. You do have to manually activate add-on apps, but the process is straightforward. Approval for a dedicated short code or 10DLC number may take a day or two, which is standard across the industry.

The only setup costs are the monthly fees for certain apps. Since there’s no customization required, setup is quick, and most users will be ready to send messages in about an hour.

ProTexting Customer Service

You can reach the ProTexting support team through the Contact Us link in the menu, which provides a customer service phone number, an email contact form and links to frequently asked questions (FAQs). Support is also available through ProTexting’s Facebook page. All customer support is included in your pricing plan at no additional cost.

A ProTexting representative told us that the support team is available on weekdays from 9 a.m. to 6 p.m. ET, with agents often responding outside those hours as well. While we appreciate this flexibility, many competitors offer extended hours and weekend support. Alternatively, you can use ProTexting’s detailed Learning Center articles, tutorials and videos to troubleshoot issues on your own.

When we tested ProTexting’s support, we received a response from an agent within minutes. The fast reply and resolution time stood out as one of the best among the text message marketing platforms we reviewed.

ProTexting Drawbacks

While ProTexting shines for its ease of use, there are a few areas where the platform falls short compared to competitors:

• Extra costs for basic features: Many add-ons, like drip campaigns and mobile coupons, require additional fees. Other platforms, such as SimpleTexting, include these at no extra charge. Read our SimpleTexting review to learn more.
• Limited messaging flexibility: Monthly message caps are lower than those of some competitors. Although unused credits roll over and never expire, you can’t simply purchase extra credits when needed; ProTexting renews your plan early instead. This prevents campaign interruptions but can increase costs if your usage fluctuates. See our review of EZ Texting if you need more flexible messaging volume options.
• Pricing at the higher end: ProTexting isn’t the most expensive service, but it does cost more than some rivals for what you get. For example, as we note in our Textedly review, this platform offers more monthly messages at a similar price point, with more features included standard. 

Methodology

To determine the best text message marketing services, we participated in vendor demos, tested free trials, browsed vendor websites and contacted customer support teams. We compared our findings across features, usability, pricing and support to identify the strongest platforms. To determine the best service for ease of use, we focused on how intuitive the platform was to navigate, how quickly new users could set up and launch campaigns, and whether onboarding assistance and resources were available. 

For ProTexting specifically, we joined a guided demo with the company’s CEO, tested its free trial and contacted its support team to evaluate responsiveness. ProTexting’s clean interface, helpful Learning Center and one-hour onboarding session stood out, giving it the edge in the ease of use category.

Overall Value

We recommend ProTexting for …

• Small businesses that want an easy-to-use text message marketing platform with optional advanced add-ons.
• Teams that need quick access to core messaging features directly from the dashboard.
• Businesses new to text message marketing that want a straightforward, beginner-friendly solution.

We don’t recommend ProTexting for … 

• Businesses that need advanced messaging features and customer data collection at a lower price point.
• Companies that require flexibility in their monthly messaging limits.
• Cost-sensitive businesses that prioritize low pricing over ease of use.

Tom Anziano contributed to this review.