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Your Guide to Growing Your Business

All of the topics that will give you the edge when it comes to scaling your business and taking it to the next level.

Latest in Growing a Business: Advice, Tips and Resources to Help You Take Your Business to the Next Level

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Article
Should Your Business Use Niche Software?
By Mona Bushnell | October 26, 2023

There's general software solutions or ones meant for your industry. How do you choose between them?

Article
How (and Why) to Become Fair Trade Certified
By Ross Mudrick | October 26, 2023

By passing third-party auditors' evaluations, your business can access the marketing and sustainability benefits of the Fair Trade label.

Article
Tips and Services to Help Your Office Go Paperless
By Skye Schooley | October 26, 2023

A paperless office minimizes paper documents and can save your business time and space while producing less waste. Learn how to create a paperless office.

Article
Freelance Taxes: What Every Freelancer Needs to Know
By Paula Fernandes | October 26, 2023

Freelancers are responsible for figuring out their own tax obligations and when to pay. Learn how to pay taxes as a freelancer.

Article
4 Ways to Improve Communication With Customers
By Adam Uzialko | October 26, 2023

This article explains the importance of communicating well with your customers, as well as offers tips for how to improve your customer engagement.

Article
Apps to Help You Keep Your New Year’s Resolution
By Mona Bushnell | October 26, 2023

These apps and other tech tools can help you keep your New Year's resolutions or just set better habits in general.

Businessperson using a smartphone
Article
Do You Need an App for Your Small Business?
By Sean Peek | October 26, 2023

With mobile apps gaining traction as retail and marketing tools, should you invest in an app for your business? See if you need an app.

Article
How to Use Google Business Profile to Improve Your Online Presence
By Mona Bushnell | October 26, 2023

Learn how to use Google's free Business Profile to reach potential customers and establish and maintain your business's online presence and reputation.

Article
Deal or No Deal: Are Coupons Good for Business?
By Kim Ann Zimmermann | October 26, 2023

Coupons have benefits and risks. Here's how small businesses can use coupons to boost sales and retain customers.

freelancer using a laptop
Article
CRM vs. Marketing Automation: What’s the Difference?
By Kiely Kuligowski | October 26, 2023

Using marketing automation and CRM software together can maximize benefits and help businesses create a better marketing strategy.

Article
Tips for Hiring a Marketing Company
By Adam Uzialko | October 26, 2023

Hiring a marketing company is a risk that may pay off or fail. Here's how to hire a marketing company to ensure your next marketing campaign's success.

Article
11 Best Slack Apps for Business
By Adam Uzialko | October 26, 2023

Slack comes with more than 450 integrations. These 11 will improve your workday.

Article
Text Message Marketing: Tips, Tools and Services
By Kiely Kuligowski | October 26, 2023

These tips can help small businesses make the most out of their text message marketing campaigns.

Article
SMS Marketing Best Practices: Text Message Marketing Do’s and Don’ts
By Kiely Kuligowski | October 26, 2023

: Text message marketing helps businesses communicate effectively with customers. Learn best practices for text message marketing and some mistakes to avoid.

Article
How to Conference Call on an Android
By Jeff Hale | October 26, 2023

This guide includes a step-by-step breakdown of how to set up and run a conference call using an Android mobile device.

Article
Google Calendar: 10 Hidden Tips and Tricks
By Max Freedman | October 26, 2023

Google Calendar is already among the easiest calendar apps to use. With these tips and tricks, you'll find it even easier.

Article
15 LinkedIn Marketing Hacks to Grow Your Business
By Simone Johnson | October 26, 2023

LinkedIn can build brand awareness and customer relationships. Learn 15 LinkedIn marketing tips to engage your audience and market to potential partners.

Article
Should You Hire At-Will Employees?
By Julie Ritzer Ross | October 26, 2023

If you’re considering hiring at-will employees, you should first understand the benefits and drawbacks outlined in this guide.

Article
What Small Businesses Need to Know About FICA Tax
By Donna Fuscaldo | October 26, 2023

FICA is the federal income tax that funds Social Security and Medicare. Here’s how to properly calculate and pay these taxes.

employee using a timeclock
Article
The Biometric Time and Attendance System Laws You Should Know
By Chad Brooks | October 25, 2023

Biometric time and attendance systems use fingerprint, facial, palm or iris scans. Learn the laws you must follow to use them for your employees.

Doctor signing a form
Article
The Benefits of EFT and ERA in Medical Billing
By Max Freedman | October 25, 2023

ERA is a HIPAA-compliant electronic substitute for paper-based EOBs. An ERA includes the same information as an EOB, but it's faster to generate.

Article
How to Build Business Credit
By Matt D’Angelo | October 24, 2023

Good business credit helps your company grow faster. Learn how to build and maintain solid business credit.

Article
Facebook Marketplace vs. the Competition for E-Commerce Businesses
By Leslie Pankowski | October 24, 2023

Should you use only one e-commerce site for your business or multiple platforms? See the pros and cons.

Article
The Smart Office: How Connected Tech Is Redefining the Workplace
By Adam Uzialko | October 24, 2023

Find out how connected technology can redefine the workplace and make your business a better place to work.

Article
Homeshoring Brings Call Centers and Customers Closer
By Adam Uzialko | October 24, 2023

Outsourcing cuts costs for a call center, but at the expense of customer satisfaction. Learn how homeshoring brings call center jobs back to the U.S.

Article
Amazon Business: What It Is and How It Can Benefit Your Company
By Matt D’Angelo | October 24, 2023

Amazon Business is a purchasing solution for small businesses that can help them grow. Here's what you need to know about Amazon Business.

Article
More Than Prototypes: A Look at the 3D Printing Industry
By Bennett Conlin | October 24, 2023

The 3D printing industry is set to continue growing. Here's how at-home small businesses can benefit as this technology becomes more accessible.

Article
8 Ways Pokemon Go Can Work for Your Small Business
By Adam Uzialko | October 24, 2023

You can take advantage of the mobile game Pokemon Go for your small business. Here’s how.

Article
Should You Hire a ‘Boomerang’ Employee?
By Kaylyn McKenna | October 24, 2023

Hiring a former employee, or "boomerang" employee, is often an option. Find out if hiring boomerang employees is a smart move for your business.

Article
How to Buy a Secure Business Laptop
By Neil Cumins | October 24, 2023

Learn how to buy a secure business laptop – and some key features to protect both the laptop and its contents.