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Your Guide to Growing Your Business

All of the topics that will give you the edge when it comes to scaling your business and taking it to the next level.

Latest in Growing a Business: Advice, Tips and Resources to Help You Take Your Business to the Next Level

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Article
How to Make Sure You’re EEO Compliant
By Max Freedman | February 28, 2023

Stay compliant with equal employment opportunity laws using this guide on EEO best practices.

Article
Cybersecurity Tips for Working From Home
By Andrew Martins | February 28, 2023

As many American workers now work remotely, there may be more computer viruses to worry about.

marketing meeting
Article
The Making of a Brand: A Guide to Defining and Building a Powerful Brand
By Ross Mudrick | February 28, 2023

Your brand is the way you present your business or product to the marketplace. Here's how to define and build a business brand and make it work for you.

Article
What Is the Dow Jones Industrial Average?
By Donna Fuscaldo | February 28, 2023

The Dow Jones Industrial Average, or the Dow, is an index that shows how 30 companies have traded in the stock market.

Article
How to Conference Call on an iPhone
By Jennifer Dublino | February 28, 2023

This guide explains how to set up a conference call on an iPhone for up to five callers.

Article
What Is EBITDA?
By Simone Johnson | February 28, 2023

EBITDA is a way to measure your company's financial health. Learn how to use this analysis tool.

Accountant using a calculator
Article
Gross vs. Net Revenue
By Dock David Treece | February 28, 2023

Learn the difference between gross and net revenue, which are both important metrics for businesses to track.

Article
Overtime Pay and What It Means for Your Workers
By Andrew Martins | February 28, 2023

If your employees are regularly working past their 40 hours a week, you are liable to pay them overtime. Find out what that means for your business.

Article
Best Apple Watch Bands for Business
By Jackie Dove | February 24, 2023

Your Apple Watch is likely a powerful tool for your small business and career. Discover Apple Watch bands that won't compromise your professional image.

Article
How SMBs Can Use Mobile POS Systems
By Business News Daily | February 22, 2023

Learn how mobile POS systems can accelerate your business’s growth and success and offer more flexibility and autonomy.

Article
How to Use Google Analytics
By Sara Angeles | February 22, 2023

This article describes Google Analytics and how to use it to understand better how your business website is performing.

Article
What You Need to Know About Refurbished Technology
By Matt D’Angelo | February 22, 2023

Refurbished technology can be a cost-effective, sustainable business solution that sometimes outlasts new technology. But is it right for your business?

Article
How to Turn Knowledge into Money
By Ned Smith | February 21, 2023

Joseph Hennessey, Small Business Innovation Research Adviser, explains

Article
Employee Freedom Breeds Loyalty and Commitment
By Leslie Pankowski | February 21, 2023

Learn how giving employees freedom increases their loyalty to your company and ways you can provide that freedom.

Article
How to Make Your Product Famous (for Almost Nothing)
By Sean Peek | February 21, 2023

Want to get your product featured in a movie or TV show? Here's what you need to do.

Article
Deal or No Deal: Are Coupons Good for Business?
By Business News Daily | February 21, 2023

Coupons have benefits and risks. Here's how small businesses can use coupons to boost sales and retain customers.

woman using a computer in a home office
Article
5 Practical Ways to Incorporate QR Codes Into Your Marketing Plan
By Business News Daily | February 21, 2023

QR (quick response) codes redirect scanners to online information. Learn five simple ways to use QR codes as a marketing tool to promote your company.

Article
Is It Ethical to Own an iPhone?
By Adam Uzialko | February 21, 2023

Recent reports have brought to light unsavory practices by many tech companies in many factories overseas where they produce many of their produces. The reports have sparked outrage among many...

Article
How to Handle Social Media Harassment
By Stella Morrison | February 21, 2023

If you or your business are being harassed online, there are a few things you can do to protect yourself or your company.

Article
Does Sex Still Sell? What Marketers Should Know
By Sandra Mardenfeld | February 21, 2023

Magazine ads featuring sex get attention, but the strategy won't work for all brands or industries. Learn why sex is used in sales and when it won't work.

Article
Consumers Have Humanlike Relationships With Brands
By Julie Thompson | February 21, 2023

Consumers and brands can maintain relationships that mimic humanlike relationships.

Article
What is NASDAQ?
By Dock David Treece | February 21, 2023

Learn all about NASDAQ, the world's second-largest, tech-heavy stock exchange.

Article
The Smells That Make Shoppers Spend More
By Marisa Sanfilippo | February 21, 2023

Simple scents work best at getting customers to buy. Here's how smells can make people want to spend money.

Article
11 Beloved Brands Gone Forever
By Chad Brooks | February 21, 2023

Learn which of your former favorite companies are no longer around.

Article
Facebook Unfriending Has Real-Life Consequences
By Sean Peek | February 21, 2023

Unfriending someone on Facebook can have real-world consequences, reports a study from the University of Colorado Denver.

Article
Privacy on Social Media Guards Against Identity Theft
By Adam Uzialko | February 21, 2023

Social media identity theft is growing. Learn to safeguard your personal information and reduce your risks by securing your accounts and staying private.

Article
Your Customers Love a Good Story. Tell One
By Chad Brooks | February 21, 2023

Selling with a story is a new approach to marketing that utilizes a compelling narrative as the lead driver for connecting with customers on a more personal level.

Article
7 Ways the Internet of Things Will Change the Way We Work
By Sara Angeles | February 21, 2023

The Internet of Things comprises smart devices that communicate with each other. Learn how the IoT will change how we work and use resources.

Article
10 Ways to (Really) Know Your Customers
By Sammi Caramela | February 21, 2023

Customer engagement is vital for building brand loyalty and driving repeat business. Learn tips and tools for improving your customer engagement strategy.

Article
What Is Predictive Analytics?
By Shannon Flynn | February 21, 2023

It's easier than ever for businesses to use historical data for insightful projections. Learn how to get the most out of predictive analytics.