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Your Guide to Growing Your Business

All of the topics that will give you the edge when it comes to scaling your business and taking it to the next level.

Latest in Growing a Business: Advice, Tips and Resources to Help You Take Your Business to the Next Level

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Article
What Is Amazon Stores?
By Isaiah Atkins | January 16, 2024

Amazon Stores offers small and midsized businesses a platform for selling products directly through Amazon.

Article
Everyone Is Not Your Customer: That’s OK
By Adam Uzialko | January 16, 2024

Knowing who your customers are allows you to focus your marketing campaigns, offer specialized products or services, and adapt as your industry changes.

Doctor signing a form
Article
EMR vs. EHR
By Max Freedman | January 16, 2024

Electronic medical records (EMRs) are digital patient records and charts while electronic health records (EHRs) include records and more information.

Server using a POS system in a restaurant
Article
5 Ways POS Systems Are Changing (and Why It Matters)
By Kayla Harrison | January 16, 2024

POS systems have evolved to include capabilities that allow for analytics and customer interaction that can elevate business practices and operations.

Article
Measuring Success When Working With Influencers
By Kiely Kuligowski | January 16, 2024

Social media has revolutionized marketing. Are your influencer campaigns successful?

Woman using a laptop
Article
Small Business Data Breach: Mitigating the Damage
By Chad Brooks | January 16, 2024

Follow these tips to protect your small business's network and mitigate the costs of a data breach.

Article
How to Set Up a Presentation Using Your iPhone or iPad
By Neil Cumins | January 16, 2024

There are various methods for connecting your iPad or iPhone to monitors or TVs for presentations. Learn how screen mirroring and casting work.

Article
When Is It Time to Hire a Full-Time Human Resources Employee?
By Adam Uzialko | January 16, 2024

HR employees handle staffing, compensation, development, health and safety, and more. Learn when it's time for your company to bring on HR help.

office security
Article
How to Calculate and Improve Employee Turnover
By Max Freedman | January 16, 2024

Learn what causes employee turnover and how to improve retention.

Article
Small Business Guide to Direct Mail
By Max Freedman | January 16, 2024

Direct mail remains a highly effective marketing channel. Here's why and how you should use it.

Article
Customer Retention Strategies for Small Businesses
By Katharine Paljug | January 16, 2024

Many businesses are so focused on new clients they ignore current customers. Learn strategies to grow your business while keeping your current customers.

envelope with a paycheck
Article
Minimum Wage by State
By Max Freedman | January 16, 2024

You must pay your employees the greater of your state's hourly minimum wage or the federal minimum wage. Learn more about minimum wage laws.

Article
Federal and State Minimum Wage Laws
By Max Freedman | January 16, 2024

Learn how federal, state and local minimum wage laws impact your small business and how you can ensure that you’re paying employees appropriately.

freelancer using a laptop
Article
CRM vs. Marketing Automation: What’s the Difference?
By Kiely Kuligowski | January 16, 2024

CRM is mostly used as a sales tool while marketing automation is a lead generation and nurturing tool. Using them together yields powerful results.

Businesswoman studing stats on computer
Article
10 Tech Trends That Will Influence Your Marketing Strategies
By Bennett Conlin | January 16, 2024

These tech trends will change digital marketing. Can your business take advantage of them?

Article
Customer Service 101: Phone Etiquette for Small Businesses
By Max Freedman | January 16, 2024

Phone etiquette is essential to maintaining customer satisfaction and representing your brand professionally. Here's how to manage your phone lines.

VPN
Article
Human or AI? Realistic Chatbots on the Rise
By Mona Bushnell | January 16, 2024

Chatbots are improving their language processing, thus enabling them to more closely mimic human customer service representatives, and this trend is expected to continue.

Article
How to Run a Gift Card Program
By Jennifer Dublino | January 16, 2024

This guide explains the benefits of running a gift card program as a small business.

Article
What Are Accounting Reports?
By Dock David Treece | January 16, 2024

Accounting reports are statements that show the financial health of a business.

Article
Filing for Bankruptcy: Information, Benefits and Disadvantages
By Chad Brooks | January 16, 2024

Bankruptcy helps people and businesses get a fresh start financially. Learn what filing for bankruptcy entails, as well as its benefits and disadvantages.

Article
Is the Internet of Things Bad for Your Business?
By Mark Fairlie | January 16, 2024

Connected devices are everywhere, but could they pose a threat to your business?

Article
What Does Poor Onboarding Really Do to Your Team?
By Casey Conway | January 16, 2024

The effects of poor onboarding can be far-reaching. See the consequences to watch for and get best practices for a successful onboarding experience.

Article
How to Avoid Sending Spam Text Messages to Customers
By Julie Thompson | January 16, 2024

Quality SMS marketing means personalized, concise messages. Before launching your campaign, brush up on current laws and best practices.

credit card processor
Article
What to Look for in Your Credit Card Processing Service Agreement
By Chad Brooks | January 16, 2024

Before you sign a contract with a credit card processor, you need to know what fees and terms you're agreeing to. Here's what you need to watch out for.

Article
Smartphone Addiction Is Real … and Rampant
By Linda Pophal | January 13, 2024

Smartphone addiction is real – and rampant in the workplace. Find out how it affects productivity and how to curb phone usage at work.

Article
How to Make the Most of Small Business Saturday
By Kiely Kuligowski | January 13, 2024

Set your company up for success with these tips for Small Business Saturday.

Accountant in a wheelchair working at a desk
Article
Small Business Valuation: How to Determine Your Business’s Worth
By Bennett Conlin | January 13, 2024

Accurately gauging your business's value isn't an exact science. Learn valuation methods, how to calculate your business's value and why it's important.

Article
Your Customers Love a Good Story. Tell One
By Tom Anziano | January 12, 2024

Find out how telling your story can help your business grow, and get storytelling tips for turning customers into brand champions.

Article
9 Transactional Emails to Help You Close the Deal
By Jamie Johnson | January 12, 2024

These nine transactional emails can help you drive new sales and improve the customer's experience with your brand.

Article
Best Professional Looking and Business Casual Apple Watch Bands
By Jackie Dove | January 12, 2024

Your Apple Watch is likely a powerful tool for your small business and career. Discover Apple Watch bands that won't compromise your professional image.