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Learn how businesses are using location-based data via GPS, Wi-Fi, QR codes and RFID to gather user data, boost engagement, and save time and money.
What is mobile app development, how does it work, and why is it important to your business? Here's what you need to know.
Printers can be security risks, leaving businesses more vulnerable than they realize. Learn the risks printers pose and how to protect your data.
Your Net Promoter Score quantifies customer loyalty, but this method comes with limitations. Learn more about the pros and cons of this metric.
Learn what facial recognition advertising is, along with both the benefits and the concerns.
Successful marketing requires identifying your target market. Here are some ways to identify your ideal customer and speak to them directly.
GDP is the value of all goods and services produced in a country – and one of the most closely watched economic indicators. Learn how to calculate GDP.
Stagflation is a mix of increasing prices and limited economic growth, and governments can do little about it. Here's what small businesses should know.
Smartwatches can be a business asset, helping owners and employees stay productive. Learn the top seven ways to use smartwatches in business.
Machine learning and automation can both make work easier, but they aren't the same thing. Learn the differences and how they both work.
A VPN protocol reveals how data is transmitted to and from your VPN network. Learn VPN protocol types, features and compatibility.
Your small business may need a store sign that can stand up to the rigors of rain, snow and sunlight. Learn how vinyl printing can help.
Businesses are vulnerable to burglaries and other events. An alarm or anti-intrusion system can mitigate risks and keep your business safe.
Direct costs and indirect costs both influence how small businesses should price their products. Here's what you need to know about each type of expense.
PR can help you define your brand and build a positive business reputation with the public. Here's what you need to know.
By passing third-party auditors' evaluations, your business can access the marketing and sustainability benefits of the Fair Trade label.
Can your business and in-house team handle marketing and PR alone? Learn how to decide whether to outsource these initiatives.
Ransomware attacks have become more frequent and costly since 2019. Is your business protected with proper cybersecurity best practices?
Find out exactly what business email compromise scams are, how to prevent them and what to do if you're targeted.
Reused and insecure passwords threaten your company's and clients' data. Learn how password managers can limit cyberthreats and keep your data safe.
Credit checks are routine for businesses hiring employees in sensitive roles or industries. Learn how employment credit checks work.
Do you run background checks on prospective employees? See if you could be violating the FCRA.
Are you running the right types of background checks when you hire employees? Find out what information you might be missing.
Will your new hire be driving on the job? Check their motor vehicle record (MVR) report before you let them get in the car.
1099-MISC and 1099-NEC are IRS forms used to report your taxable payments to non-employees. Learn when each is used and how.
Learn four areas of concern for small business owners amidst Federal Reserve interest rate hikes – and tips for how to respond.
Learn what imputed income is, see examples and find out how to calculate the taxes you must pay on it to stay compliant.
Learn how to plan a corporate event that will help grow your business, attract customers and strengthen customer relations.
Follow these tips to implement a flexible work plan for your team and attract the best new employees in the process.
Learn how state laws and the primary beneficiary test apply to small business owners navigating the legality and morality of unpaid internships.