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Your Guide to Growing Your Business

All of the topics that will give you the edge when it comes to scaling your business and taking it to the next level.

Latest in Growing a Business: Advice, Tips and Resources to Help You Take Your Business to the Next Level

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Article
15 LinkedIn Marketing Hacks to Grow Your Business
By Simone Johnson | May 11, 2022

Looking to grow your business? Follow these LinkedIn marketing tips to help your brand gain recognition on the social media platform.

Article
What Does It Cost to Hire an Employee?
By Eduardo Vasconcellos | May 11, 2022

Learn the costs of hiring employees and how to keep your expenses manageable when recruiting, hiring, and onboarding a new team member.

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Should You Hire At-Will Employees?
By Julie Ritzer Ross | May 11, 2022

Should you hire at-will employees? Discover the pros and cons of at will employment.

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How to Hire for Your Business: The First 8 People You Should Hire
By Skye Schooley | May 11, 2022

Here are some of the most commonly suggested first hires for your business.

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Want Top Talent? Give Employees the Flexibility They Seek
By Joshua Stowers | May 11, 2022

Offering flexibility in the workplace is a great way to find employees. Employers searching for the top talent need to provide the best work-life balance.

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How to Improve Your Hiring Process
By Skye Schooley | May 09, 2022

Searching for new talent? Follow these hiring tips to improve your employee recruitment efforts.

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Outsourcing the HR Function: How and When to Outsource Human Resources to a Third Party
By Max Freedman | May 09, 2022

This guide explains how to outsource HR and explains the pros and cons of outsourcing your business’s HR function or keeping it in-house

Article
Cyberattacks and Your Small Business: A Primer for Cybersecurity
By Andrew Martins | May 06, 2022

Find out everything you need to know about cybersecurity for your business, including best practices and attacks to look out for.

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How-to Guide: Switching From a PC to a Mac
By Mona Bushnell | May 06, 2022

Learn how to switch from a Windows computer to a Mac and what you need to know first.

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Advertising vs. Marketing vs. PR: What’s the Difference?
By Max Freedman | May 06, 2022

Learn the differences between advertising, marketing and PR – and how you can use all three to grow your business.

Article
Cloud Computing: A Small Business Guide
By Nadia Reckmann | May 06, 2022

Cloud computing is becoming a viable web hosting and data storage option for businesses of all sizes. Here's how cloud computing works.

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Social Media for Business: Marketing, Customer Service and More 
By David Cotriss | May 06, 2022

Social media is a crucial business channel for marketing, advertising and customer service. Learn how to create an effective social media strategy.

Article
Best Corporate April Fools’ Day Pranks
By Joyce Walsack | May 06, 2022

These April Fools' Day pranks show how playful strategies like this can give your brand a boost – or hold your business back, if you're not careful.

Article
What Businesses Need to Know About Venmo
By Mona Bushnell | May 05, 2022

Venmo can be a secure way to simplify online transactions for you and your customers. Find out how Venmo works and how to set it up in our guide and FAQs.

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Should You Hire a ‘Boomerang’ Employee?
By Kaylyn McKenna | May 05, 2022

Hiring a former employee, or "boomerang" employee, is often an option. Find out if hiring boomerang employees is a smart move for your business.

Article
Best Android Apps for IT Professionals
By Adam Uzialko | May 05, 2022

Learn what apps are essential for the modern IT professional.

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Industry 4.0: How Technology Is Revolutionizing the Manufacturing Industry
By Adam Uzialko | May 05, 2022

Learn how Industry 4.0 is optimizing manufacturing with artificial intelligence, 3D printing and other technologies.

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The Best Business Travel Apps
By David Cotriss | May 05, 2022

Business travel apps help you track expenses, communicate with colleagues and find hotel rooms. Discover the best apps for business travelers

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What Is BaaS (Backend as a Service)?
By Max Freedman | May 05, 2022

BaaS frees app developers from purchasing onsite servers by putting various back-end services in the cloud.

Article
How to Make a Snapchat Geofilter
By Max Freedman | May 05, 2022

Use this unique method of advertising on the popular social media platform.

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How to Use Google Business Profile to Improve Your Online Presence
By Mona Bushnell | May 05, 2022

Learn how to use Google's free Business Profile to reach potential customers and establish and maintain your business's online presence and reputation.

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What Is EBITDA?
By Simone Johnson | May 05, 2022

EBITDA is a way to measure your company's financial health. Learn how to use this analysis tool.

Article
What Is Economics?
By Erica Sandberg | May 04, 2022

Understanding economic principles helps entrepreneurs see the big picture. Learn about the economic branches and applications, including the stock market.

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How to Buy a Secure Business Laptop
By Neil Cumins | May 03, 2022

Learn how to buy a secure business laptop – and some key features to protect both the laptop and its contents.

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What Is Split Tunneling?
By Shayna Waltower | May 03, 2022

When you enable split tunneling on your VPN, you can secure your networks without reducing access speed. Learn the pros and cons of split tunneling.

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Understanding Generation Z in the Workplace
By Max Freedman | May 03, 2022

Generation Z is an increasingly large part of the workforce. Learn how to attract and retain Gen Z employees.

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Pinterest for Business: Everything You Need to Know
By Saige Driver | May 02, 2022

Here's everything you need to know about using Pinterest for business, including the key terms and how to create an account.

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Study Finds Gen Z Workers Expect Fair Pay, Diversity and More
By Max Freedman | April 28, 2022

As Gen Z enters the workforce, a new study finds they want diversity, wellness programs, fair pay, and more. Learn more about what Gen Z expects.

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How to Create and Implement a Sales Cycle
By Hannah Tayson | April 28, 2022

Sales cycles are crucial to bring in new customers and keep current customers loyal to your business. Here are the steps to implement a sales cycle.

Article
How to Access Your Computer From a Mobile Device
By Shayna Waltower | April 28, 2022

Remote PC access software lets you connect to your computer from a mobile device, such as a smartphone or tablet. Learn how remote access works.