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Your Guide to Growing Your Business

All of the topics that will give you the edge when it comes to scaling your business and taking it to the next level.

Latest in Growing a Business: Advice, Tips and Resources to Help You Take Your Business to the Next Level

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Article
What You Need to Know About Refurbished Technology
By Matt D’Angelo | January 23, 2023

It's not shiny and new, but refurbished technology, such as phones and laptops, could be good for your business and save you money. Read more.

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Machine Learning or Automation: What’s the Difference?
By Jeremy Bender | January 23, 2023

Machine learning and automation can both make work easier, but they aren't the same thing. Learn the differences and how they both work.

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The Return of CDOs: Is Another Economic Crisis on the Horizon?
By Adam Uzialko | January 23, 2023

CDOs caused the 2008 financial crisis, and similar asset categories are on the rise. Could they really cause another recession? Here's what to consider.

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Still Not Accepting EMV Chip Cards? Why You Need to Switch
By Paula Fernandes | January 23, 2023

If your small business hasn't upgraded its technology to accept EMV chip cards, now's the time to do it. Here's why.

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Presentation Skills Everyone Should Have
By Katharine Paljug | January 23, 2023

Accomplish your goals by mastering business presentation skills with preparation, practice and these tips.

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How to Drive Sales Using Sound
By Matt D’Angelo | January 23, 2023

This guide explains how to use sound to bolster your sales and marketing efforts, and to cultivate your desired brand reputation.

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Industry 4.0: How Technology Is Revolutionizing the Manufacturing Industry
By Adam Uzialko | January 23, 2023

Learn how Industry 4.0 is optimizing manufacturing with artificial intelligence, 3D printing and other technologies.

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What Is the Difference Between an App and a Mobile Website?
By Mona Bushnell | January 23, 2023

Do you know the difference between an app and a mobile website? This guide explains it all.

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Prevent Employee Absenteeism Issues With a Smart Time-Off Policy
By Jennifer Post | January 23, 2023

Every employee needs some time off, but recurring absenteeism can be problem. Here's how to deal with it while remaining compliant with leave laws.

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Beyond Bitcoin: How Blockchain is Improving Business Operations
By Adam Uzialko | January 23, 2023

Blockchain technology has numerous business applications that extend far beyond bitcoin. It can improve everything from contracts to supply chain management.

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5 POS Reports Every Business Owner Should Run
By Donna Fuscaldo | January 23, 2023

POS systems can generate lots of different reports, but these five are critical to running a successful business.

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6 Tips for Creating a Great Business Marketing Plan
By Sean Peek | January 23, 2023

These six tips can help you create a small business marketing plan that works to keep your audience engaged.

Article
How to Make a Snapchat Geofilter
By Max Freedman | January 23, 2023

Use this unique method of advertising on the popular social media platform.

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7 Live-Chat Practices to Offer Better Customer Service
By Adam Uzialko | January 23, 2023

Live chat can add considerable value to your business. Know what to do (and what not to do) during live chat to improve your company's customer service.

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How Microsoft Bookings Helps Customers Schedule Meetings
By Shannon Flynn | January 23, 2023

The Microsoft Bookings app helps customers schedule meetings directly with your business and employees. Learn how to get started.

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Is Net Promoter Score Still Useful?
By Dock David Treece | January 23, 2023

Your Net Promoter Score quantifies customer loyalty, but this method comes with limitations. Learn more about the pros and cons of this metric.

Article
10 Kinds of People That Get Hired Most
By Skye Schooley | January 23, 2023

Wondering which personalities are right for your business? Focus on these personality types when hiring new employees.

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Hiring? Avoid These 7 Common Mistakes
By Sammi Caramela | January 23, 2023

Hiring new talent is complex and involves various factors. Avoid these common mistakes that can cost you time and money.

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Tips for Using Slack at Work
By Adam Uzialko | January 23, 2023

These tips will help you get the most out of Slack for your small business communication.

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Location-Based Services: Definition and Examples
By Max Freedman | January 23, 2023

Learn how businesses are using location-based data via GPS, Wi-Fi, QR codes and RFID to gather user data, boost engagement, and save time and money.

marketing meeting
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The Making of a Brand: A Guide to Defining and Building a Powerful Brand
By Ross Mudrick | January 23, 2023

Your brand is the way you present your business or product to the marketplace. Here's how to define and build a business brand and make it work for you.

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Best Billing Practices for Small B2B Companies
By Jennifer Post | January 23, 2023

This guide includes billing tips for small B2B companies looking to maintain a healthy cash flow.

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8 Mobile Marketing Solutions for Small Businesses
By Matt D’Angelo | January 23, 2023

Launching a mobile marketing campaign is a piece of cake with these tools and services.

Article
Crazy Tax Deductions Allowed by the IRS
By Matt D’Angelo | January 23, 2023

These tax deductions might seem made up, but the IRS allows them. Do you qualify for any of these strange deductions?

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10 Essential Tips for Effective Inventory Management
By Sammi Caramela | January 23, 2023

Inventory management ensures your business stays on top of its manufacturing and products.

Article
Google for Business: A Small Business Guide
By Sammi Caramela | January 23, 2023

Google offers several tools for small businesses, many of them free. Learn how to use tools like Google Business Profiles, Google Analytics and Google Ads.

Article
What is Geofencing?
By Matt D’Angelo | January 23, 2023

Geofencing is technology that can leverage powerful information for businesses of all sizes.

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What Small Businesses Need to Know about Lead Generation
By Adam Uzialko | January 23, 2023

Customer acquisition can often be a challenge. Here's how to generate leads and grow your business.

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How Salesforce Essentials Differs From Other Salesforce Plans
By Max Freedman | January 23, 2023

Salesforce Essentials is a CRM best suited for extremely small businesses with limited resources. Here is how it can benefit your small business.

Article
What Is Industrial-Organizational Psychology?
By Max Freedman | January 23, 2023

Industrial-organizational psychology uses psychological principles and research to solve work issues. Here's what employers need to know about it.