Instagram is an excellent social destination for entrepreneurs and small business owners, full of inspiring marketing ideas, collaboration opportunities and motivational advice, among other useful content.
Finding the right accounts to follow on Instagram can be challenging because of the overwhelming amount of posts on the platform. To save you time, we’ve chosen 10 Instagram Business accounts that bring valuable resources to entrepreneurs. We’ll also thoughtfully and strategically review using your Instagram Business account to get the most from this social media marketing platform.
Traits of successful entrepreneurs include perseverance, strong networking skills, and a trade-off between managerial and industry-specific experience.
The best business Instagram accounts offer a mix of enjoyable content, personal insights and actionable takeaways. Here are 10 accounts on Instagram to check out.
John is one of the most recognizable faces on Shark Tank because of his charismatic personality. He’s also a businessman, author, motivational speaker. According to digital marketer Jakub Kliszczak, he “provides great motivation for those who need it on a daily basis – entrepreneurs.”
Star is a business strategist and photographer with an Instagram feed full of social media education videos, crisp photos and inspiring quotes.
“Jasmine Star puts out the most amazing photos, but most importantly, she always shares inspiring stories about her entrepreneurial journey,” said Sharell Weeams, marketing and growth strategist at Sharell Weeams Coaching, Consulting & Training.
HoneyBook is a CRM solution designed to help creative businesses manage clients.
“The account peppers inspiring quotes alongside tips and advice for getting started as a ‘creativepreneur,'” said Deborah Sweeney, vice president of business acquisitions at Deluxe Corporation. “It’s bright, colorful, and features individuals from all walks of life.”
Cardone – author, real estate investor, and creator of the 10X approach – fills his Instagram page with investment advice, entrepreneurship tips, and motivational speeches and quotes.
“Grant is a well-known real estate investor and sales trainer whose daily posts are not only inspirational, but they open up my perspective as to what is possible in business and in life,” said Jeff Proctor, co-founder of DollarSprout.
Hollis is an author, podcaster, motivational speaker and blogger with over 1 million followers. Her Instagram feed includes inspirational quotes, family pictures and anecdotes, and updates about her business ventures and hobbies.
“As a business owner, mother, and passionate entrepreneur, I love to follow Rachel Hollis to kickstart my day,” said Kelley Legler, owner of Baby Jack & Co. “The crisp, clean images with the inspiring … copy leave me wanting to rise and grind.”
The Girlboss Instagram account will give you a confidence boost, a much-needed laugh, and the perseverance to continue pursuing your dreams of business ownership.
“Girlboss is [a] community for women where they share inspirational quotes from other female entrepreneurs,” said Tracy Memoli, founder of FrutaPOP and co-founder of TopPop Packaging. “They also share advice on a ton of useful topics, including money and self-care.”
You probably know him best as the founder of the Virgin Group, which controls more than 400 companies. His Instagram feed has no shortage of motivational quotes alongside personal photos.
Branson provides a “great dose of entrepreneurship motivation and inspiration,” Kliszczak said. “If you want to learn, learn from the best … [and] there is no better person to learn entrepreneurship from than … Richard Branson.”
Morin is a dynamic entrepreneur with a lengthy resume. In 2021, she founded BFF, an organization aiming to help women and nonbinary people invest in cryptocurrency. In 2020, she was a founding partner of Offline Ventures, an organization aimed to help business founders develop ideas by providing access to resources like transportation and supply chain logistics. She’s also the founder and current CEO of Brit + Co, a media company designed to inspire, educate and entertain women. Her Instagram feed is full of family photos, work photos and motivating quotes.
Kristen Leuck, senior director of content at Change Healthcare, follows Morin for “a reminder that it is possible to balance running a successful, multimillion-dollar business with family and fun.”
Author, speaker, internet personality and serial entrepreneur, Vaynerchuk leads VaynerMedia and VaynerX. He is known for his digital media and social media expertise.
“His inspirational content is enough to drive you to your to-do list and get going in the morning,” said Ashley Rector, founder of Laura Alexandria Marketing and Plum Hill Creative Studio.
Kutcher hosts her own business podcast, The Goal Digger Podcast, and is the author of How Are You, Really? Her Instagram features pictures of her alongside inspiring captions and tips.
“Jenna Kutcher is the queen of marketing,” said Kim Cruickshanks, co-founder of Cooking Gift Set Co. “Her email marketing courses and Instagram classes are [some] of the few to be backed with her own results.”
To create a business account, you must have an existing personal Instagram account. After creating an Instagram account, follow these steps to convert it to a business account:
After establishing your Instagram Business account, take advantage of Instagram’s free small business marketing tools, download its free small business how-to guide and take advantage of all Instagram’s business resources.
“Find the five best pages belonging to your niche,” said Syed Rizvi, educator and founder of Rev Med. “[Then] decipher three things you love about all five of them. Now take those 15 points and make a recipe that people have yet to see. Your business page is not recreating the wheel; it’s just bringing a new style, new look, or new concept to the user.”
Follow these best practices to make the most of your Instagram presence:
Here are some Instagram Business don’ts:
The best way to learn and improve your Instagram Business skills is by following experts and learning from their examples. The Instagram Business accounts highlighted here are an excellent starting point to inspire you to build your brand and social media presence.
Jennifer Post contributed to the writing and reporting in this article. Source interviews were conducted for a previous version of this article.