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Updated Mar 28, 2024

10 Business Instagram Accounts Entrepreneurs Should Follow

Instagram offers entrepreneurs a way to connect with others and promote their brands. You can learn a lot from these 10 Instagram accounts.

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Bassam Kaado, Business Ownership Insider and Senior Writer
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This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision.

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Instagram is an excellent social destination for entrepreneurs and small business owners, full of inspiring marketing ideas, collaboration opportunities and motivational advice, among other useful content. 

Finding the right accounts to follow on Instagram can be challenging because of the overwhelming amount of posts on the platform. To save you time, we’ve chosen 10 Instagram Business accounts that bring valuable resources to entrepreneurs. We’ll also thoughtfully and strategically review using your Instagram Business account to get the most from this social media marketing platform.

FYIDid you know
Traits of successful entrepreneurs include perseverance, strong networking skills, and a trade-off between managerial and industry-specific experience.

Best business Instagram accounts to follow

The best business Instagram accounts offer a mix of enjoyable content, personal insights and actionable takeaways. Here are 10 accounts on Instagram to check out.

Daymond John (@thesharkdaymond)

John is one of the most recognizable faces on Shark Tank because of his charismatic personality. He’s also a businessman, author, motivational speaker. According to digital marketer Jakub Kliszczak, he “provides great motivation for those who need it on a daily basis – entrepreneurs.”

Investment tips to help you "swim with the sharks" include keeping your business equity, controlling your risk, researching the competition and gaining product traction before approaching investors.

Jasmine Star (@jasminestar)

Star is a business strategist and photographer with an Instagram feed full of social media education videos, crisp photos and inspiring quotes.

“Jasmine Star puts out the most amazing photos, but most importantly, she always shares inspiring stories about her entrepreneurial journey,” said Sharell Weeams, marketing and growth strategist at Sharell Weeams Coaching, Consulting & Training.

HoneyBook (@honeybook)

HoneyBook is a CRM solution designed to help creative businesses manage clients.

“The account peppers inspiring quotes alongside tips and advice for getting started as a ‘creativepreneur,'” said Deborah Sweeney, vice president of business acquisitions at Deluxe Corporation. “It’s bright, colorful, and features individuals from all walks of life.”

Grant Cardone (@grantcardone)

Cardone – author, real estate investor, and creator of the 10X approach – fills his Instagram page with investment advice, entrepreneurship tips, and motivational speeches and quotes.

“Grant is a well-known real estate investor and sales trainer whose daily posts are not only inspirational, but they open up my perspective as to what is possible in business and in life,” said Jeff Proctor, co-founder of DollarSprout.

Rachel Hollis (@msrachelhollis)

Hollis is an author, podcaster, motivational speaker and blogger with over 1 million followers. Her Instagram feed includes inspirational quotes, family pictures and anecdotes, and updates about her business ventures and hobbies.

“As a business owner, mother, and passionate entrepreneur, I love to follow Rachel Hollis to kickstart my day,” said Kelley Legler, owner of Baby Jack & Co. “The crisp, clean images with the inspiring … copy leave me wanting to rise and grind.”

Girlboss (@girlboss)

The Girlboss Instagram account will give you a confidence boost, a much-needed laugh, and the perseverance to continue pursuing your dreams of business ownership.

“Girlboss is [a] community for women where they share inspirational quotes from other female entrepreneurs,” said Tracy Memoli, founder of FrutaPOP and co-founder of TopPop Packaging. “They also share advice on a ton of useful topics, including money and self-care.”

Richard Branson (@richardbranson)

You probably know him best as the founder of the Virgin Group, which controls more than 400 companies. His Instagram feed has no shortage of motivational quotes alongside personal photos.

Branson provides a “great dose of entrepreneurship motivation and inspiration,” Kliszczak said. “If you want to learn, learn from the best … [and] there is no better person to learn entrepreneurship from than … Richard Branson.” 

Brit Morin (@brit)

Morin is a dynamic entrepreneur with a lengthy resume. In 2021, she founded BFF, an organization aiming to help women and nonbinary people invest in cryptocurrency. In 2020, she was a founding partner of Offline Ventures, an organization aimed to help business founders develop ideas by providing access to resources like transportation and supply chain logistics. She’s also the founder and current CEO of Brit + Co, a media company designed to inspire, educate and entertain women. Her Instagram feed is full of family photos, work photos and motivating quotes.

Kristen Leuck, senior director of content at Change Healthcare, follows Morin for “a reminder that it is possible to balance running a successful, multimillion-dollar business with family and fun.”

To prevent copyright infringement on social media sites like Instagram, only post photos and images that you own or have received explicit permission to use.

Gary Vaynerchuk (@garyvee)

Author, speaker, internet personality and serial entrepreneur, Vaynerchuk leads VaynerMedia and VaynerX. He is known for his digital media and social media expertise.

“His inspirational content is enough to drive you to your to-do list and get going in the morning,” said Ashley Rector, founder of Laura Alexandria Marketing and Plum Hill Creative Studio.

Jenna Kutcher (@jennakutcher)

Kutcher hosts her own business podcast, The Goal Digger Podcast, and is the author of How Are You, Really? Her Instagram features pictures of her alongside inspiring captions and tips.

“Jenna Kutcher is the queen of marketing,” said Kim Cruickshanks, co-founder of Cooking Gift Set Co. “Her email marketing courses and Instagram classes are [some] of the few to be backed with her own results.”

How to create your Instagram Business account

After seeing what other successful entrepreneurs are doing with their Instagram accounts, the next step is using Instagram to engage your audience and grow your business.

To create a business account, you must have an existing personal Instagram account. After creating an Instagram account, follow these steps to convert it to a business account:

  1. Launch Instagram and tap your profile picture at the top of your screen. 
  2. Select
  3. Scroll down and select Switch to professional account.
  4. Answer the question “Which Best Describes You?” and select
  5. Select Next, then choose the Category that best describes your business. Click Next
  6. Include your company’s contact information for your profile, then hit
  7. Select
  8. Edit your profile to include your business name and notable achievements.
  9. Upload your logo as the profile photo for brand recognition.
  10. Select

After establishing your Instagram Business account, take advantage of Instagram’s free small business marketing tools, download its free small business how-to guide and take advantage of all Instagram’s business resources.

“Find the five best pages belonging to your niche,” said Syed Rizvi, educator and founder of Rev Med. “[Then] decipher three things you love about all five of them. Now take those 15 points and make a recipe that people have yet to see. Your business page is not recreating the wheel; it’s just bringing a new style, new look, or new concept to the user.”

When creating your Instagram Business account, use your business email or an email designated for your company's social media accounts.

Instagram best practices for entrepreneurs

Follow these best practices to make the most of your Instagram presence: 

  • Control your account. Cybersecurity is of the utmost importance for entrepreneurs. Limit others’ access to login details, use a strong password and change it frequently. It’s critical to trust the people who have your login information, especially if multiple people will post to your account. 
  • Post consistently. Consistent posting keeps audiences engaged and helps play into Instagram’s algorithm, which helps produce an audience. Consider scheduling your Instagram Business posts using Facebook Business Suite or a third-party scheduling tool.
  • Engage your audience. Posting quality content on your Instagram posts and stories helps you build relationships with your followers, thus creating brand recognition and trust. “Stories drive traffic to your product or service [and] raise brand awareness,” Rizvi said.
  • Focus on giving. The first goal of your Instagram videos and posts should be to help your audience solve a problem. As Rizvi said, “Give, give, and give some more before you think about taking from your audience.”
  • Create calls to action. Have you ever noticed an Instagram post asking you to comment with your opinion or advice or share the post? This type of call to action (CTA) boosts audience engagement on Instagram. To develop appropriate CTAs, consider what you want your post to accomplish. For example, if you want users to read your blog post or website articles, add a direct link to your bio and ask followers to “click the link in the bio.” You can also end your post with an “ask me anything” or ask people to “check out our story.” 
  • Utilize Instagram tools. Instagram offers an account insights tool to help you learn about follower trends, marketing demographics and content performance. “Instagram [analytics] helps you see what kind of people see your account, which in turn tells you who you should be targeting with your content,” said Meara McNitt, social media director at Online Optimism. 

Instagram mistakes to avoid

Here are some Instagram Business don’ts:

  • Don’t overlook analytics. Instagram insights are free and extremely valuable for assessing how your posts are doing and what trends are currently active on the platform. It’s essential to see how your content is performing to improve your tactics.
  • Don’t misuse hashtags. Instagram hashtags are essential for finding your audience, but you don’t want to use too many or too few. Overloading posts with hashtags can seem like desperate SEO hunting and make your posts look like spam. However, too few hashtags can be a missed opportunity to reach your target audience. While there’s no universal solution, 3-5 relevant hashtags can help your visibility without losing your post’s focus.  
  • Don’t let typos go live. Take extra time to read over your copy and preview your post a few times to ensure it’s free from spelling and grammar errors. Read your post aloud to see if it sounds right, and enlist a team member or proofreader to ensure a clean, professional copy.
  • Avoid low-quality visuals. Instagram is a visual platform, so your content must be visually appealing. Create a strong visual brand by ensuring your photos and images are high-quality and professional. Instagram photo guidelines ensure you use the best size and resolution for your images. 
To ensure your images are fit for Instagram and polish your social media presence, use one of the best photo-editing apps.

The value of a great Instagram Business account

The best way to learn and improve your Instagram Business skills is by following experts and learning from their examples. The Instagram Business accounts highlighted here are an excellent starting point to inspire you to build your brand and social media presence. 

Jennifer Post contributed to the writing and reporting in this article. Source interviews were conducted for a previous version of this article.

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Bassam Kaado, Business Ownership Insider and Senior Writer
Bassam Kaado is a marketing and PR maven with his own small firm focused on data management, lead tracking, brand management, and traditional and digital marketing strategies. He spends his days helping businesses in a variety of sectors sharpen their brand identity, raise awareness and improve conversion. Over the years, Kaado has mastered internal and external communication strategies across industries, studied the ins and outs of media relations and uncovered the secrets of successful social media and email campaigns. Kaado holds a communication degree from Rutgers and credentials in B2B marketing and using social media for business growth
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