• Twitter Marketing: 4 Ways to Engage Customers

    How to step up your Twitter marketing game and engage customers.

    June 24, 2014 | Article
  • The Secret to Going Viral: 5 Social Media Tips

    Any brand, no matter what size, has the potential to go viral on social media with the right marketing strategy. Here are five social media tips to reach the largest possible audience.

    May 23, 2014 | Article
  • Why Social Media May Be Your Best Sales Lead Generator

    Lead generation for small businesses has changed a lot over the last several years. Business and marketing experts shared their advice for acquiring customers in today's social media-heavy marketing landscape.

    May 13, 2014 | Article
  • Twitter Beefs Up Security With Login Modifications

    Twitter is rolling out two new improvements designed to help protect user accounts. The first is a streamlined password reset experience, while the second is better identification and blocking of suspicious logins.

    May 12, 2014 | Article
  • Understanding Social Commerce: What You Need to Know

    Social commerce — or social shopping, as it's sometimes called — is no longer just an idea. Scott Lachut, director of research and strategy at PSFK Labs, a trends-led business innovation consultancy, answered our questions about social commerce.

    April 30, 2014 | Article
  • 5 Steps to an Effective Instagram Strategy

    Instagram can be a great way to drive sales and customer engagement with your brand. Here's how to do it.

    April 29, 2014 | Article
  • 3 Pinterest Marketing Strategies to Boost Sales

    Pinterest can be a powerful visual marketing tool, especially for small businesses without a large budget. Here's how to make the most of your company's Pinterest account.

    April 24, 2014 | Article
  • What is Quora?

    Quora is an online site where people can post questions and get advice from others in their industry.

    April 23, 2014 | Reference
  • What is Instagram?

    Research shows that marketers using Instagram, an online photo-posting service that doubles as a social network, are getting a bigger return on their investment than those using Facebook.

    April 23, 2014 | Reference
  • What is Klout?

    Klout is an online service that gives users the ability to both measure their online influence and increase it.

    April 22, 2014 | Reference