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Article
How to Calculate and Improve Employee Turnover
By Max Freedman | January 16, 2024

Learn what causes employee turnover and how to improve retention.

Article
Small Business Guide to Direct Mail
By Max Freedman | January 16, 2024

Direct mail remains a highly effective marketing channel. Here's why and how you should use it.

Article
High-Risk Credit Card Processing and Merchant Accounts
By Julie Thompson | January 16, 2024

Learn all about high-risk credit card processing and merchant accounts, including the pros and cons, and whether your business needs one.

Article
The Basics of Franchising and Today’s Top Opportunities
By Bennett Conlin | January 16, 2024

Opening a franchise is a business opportunity with relatively low risk and high support. Learn about franchising costs, regulations and considerations.

Article
Ultimate Guide to Business Franchising
By Max Freedman | January 16, 2024

Opening a franchise can be profitable, but it requires some work upfront. This guide explains everything you need to know before launching a franchise business.

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Customer Retention Strategies for Small Businesses
By Katharine Paljug | January 16, 2024

Many businesses are so focused on new clients they ignore current customers. Learn strategies to grow your business while keeping your current customers.

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Article
Minimum Wage by State
By Max Freedman | January 16, 2024

You must pay your employees the greater of your state's hourly minimum wage or the federal minimum wage. Learn more about minimum wage laws.

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Bridge the Gap: Communicating With a Multigenerational Workforce
By Adam Uzialko | January 16, 2024

Communication style is one of the biggest distinctions among employees from different generations. Here's how to bridge the gap in your organization.

Article
Want to Keep Your Employees? Give Them Growth Opportunities
By Max Freedman | January 16, 2024

Employees value a clear career path over all else.

Article
What Is a CTO?
By Matt D’Angelo | January 16, 2024

This guide explains what a CTO is and their regular responsibilities in a typical business organization.

Article
What Are Demographics in Marketing?
By Mark Fairlie | January 16, 2024

Successful companies spend money on marketing only to people they know want what they sell. But how do they find these consumers? With demographics.

Article
Federal and State Minimum Wage Laws
By Max Freedman | January 16, 2024

Learn how federal, state and local minimum wage laws impact your small business and how you can ensure that you’re paying employees appropriately.

Article
Do You Have to Pay Employees for Jury Duty?
By Patrick Proctor | January 16, 2024

Employers must manage employee jury duty leave. Familiarize yourself with the laws surrounding jury duty pay to ensure you meet your legal obligations.

Article
What Is a Decision Tree?
By Chad Brooks | January 16, 2024

Decision trees are flowchart graphs or diagrams that explore all potential decisions and their possible outcomes. Learn how to make and use one.

freelancer using a laptop
Article
CRM vs. Marketing Automation: What’s the Difference?
By Kiely Kuligowski | January 16, 2024

CRM is mostly used as a sales tool while marketing automation is a lead generation and nurturing tool. Using them together yields powerful results.

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Business Bank Account Checklist: Documents You’ll Need
By Kiely Kuligowski | January 16, 2024

Before you apply for a business bank account, you need to gather your business licenses and identification documents. Get the full list here.

Businesswoman studing stats on computer
Article
10 Tech Trends That Will Influence Your Marketing Strategies
By Bennett Conlin | January 16, 2024

These tech trends will change digital marketing. Can your business take advantage of them?

Article
Customer Service 101: Phone Etiquette for Small Businesses
By Max Freedman | January 16, 2024

Phone etiquette is essential to maintaining customer satisfaction and representing your brand professionally. Here's how to manage your phone lines.

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Article
Human or AI? Realistic Chatbots on the Rise
By Mona Bushnell | January 16, 2024

Chatbots are improving their language processing, thus enabling them to more closely mimic human customer service representatives, and this trend is expected to continue.

Article
How to Run a Gift Card Program
By Jennifer Dublino | January 16, 2024

This guide explains the benefits of running a gift card program as a small business.

Coworkers at a meeting table
Article
Who Says Creativity Can’t Be Learned?
By Sean Peek | January 16, 2024

Creativity tends to be viewed as an unattainable trait only artistic people have, but with these tips, you can quickly increase your creativity.

Article
What Are Accounting Reports?
By Dock David Treece | January 16, 2024

Accounting reports are statements that show the financial health of a business.

Article
Filing for Bankruptcy: Information, Benefits and Disadvantages
By Chad Brooks | January 16, 2024

Bankruptcy helps people and businesses get a fresh start financially. Learn what filing for bankruptcy entails, as well as its benefits and disadvantages.

Article
What Is a Business Consultant?
By Sean Peek | January 16, 2024

A business consultant can help you streamline processes and boost profits. Learn what consultants do and how to choose the right one.

Article
Is the Internet of Things Bad for Your Business?
By Mark Fairlie | January 16, 2024

Connected devices are everywhere, but could they pose a threat to your business?

Article
What Does Poor Onboarding Really Do to Your Team?
By Casey Conway | January 16, 2024

The effects of poor onboarding can be far-reaching. See the consequences to watch for and get best practices for a successful onboarding experience.

Article
How to Avoid Sending Spam Text Messages to Customers
By Julie Thompson | January 16, 2024

Quality SMS marketing means personalized, concise messages. Before launching your campaign, brush up on current laws and best practices.

Article
10 Part-Time Jobs With Benefits
By Max Freedman | January 16, 2024

This guide lists part-time jobs that sometimes offer benefits to their employees.

credit card processor
Article
What to Look for in Your Credit Card Processing Service Agreement
By Chad Brooks | January 16, 2024

Before you sign a contract with a credit card processor, you need to know what fees and terms you're agreeing to. Here's what you need to watch out for.

accountant using a laptop and a calculator
Article
Payroll Reporting: What to Include
By Julie Thompson | January 16, 2024

Learn what information to include in a payroll report, both to ensure legal compliance and to improve financial management.