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American businesses can now utilize Alibaba as an entry point into the global B2B market.
Walgreens is trying out a new, personalized form of advertising.
Researchers recently found advertisements viewed with high-quality content perform better.
Homeshoring has allowed call centers to bring jobs back to the U.S. without high costs.
Google Ad Manager combines DoubleClick for Publishers and DoubleClick Ad Exchange.
Video livestreaming offers small businesses a powerful marketing tool.
These survey tools can help collect important information on your business from customers.
Tap into your sales team's knowledge and value their opinions on the tools they use.
Learn the do's and don'ts of writing email marketing subject lines.
New Brunswick United Football Club is building a brand around soccer, music and community.
These email marketing mistakes plague small businesses.
Presales are a great way to get initial feedback and establish a customer base.
Facebook updated its Ad Relevance Score with three new metrics.
Upgrades help small businesses highlight their unique qualities and showcase their work.
If you sell online, the speed of your site is as important as what you're selling.
Narrowing your focus to a niche market helps your business find better customers.
Thanks to smartphones, ads are easily tailored to where we are.
Luxury brands are known for top-notch service. Here's what you can learn from them.
Try signing up for Google My Business and using Facebook differently.
Successful marketing email campaigns aren't easy. But if you know the steps to follow, your emails can make a difference.
The Fyre Festival disaster holds lessons in honesty, advertising and trusting business experts.
If you've ever been out for a night on the town and awakened the following morning with a strange receipt, take comfort in knowing you're not alone. A recent study by The Hustle reveals the $48...
The advertising world is moving away from traditional marketing and toward experiential marketing.
In the age of viral marketing, savvy businesses are looking to April Fools' Day as a way to get free publicity and marketing.
Your branding has significant influence on your audience, especially when you change it. Rebranding is sometimes risky, but when it's done right, it can pay dividends.
Writing a press release for your small business? Public relations professionals offer their tips for how to write an effective release that gets read.
The amount you pay for building your website depends on what you need it to do.
With job opportunities still scarce, some sales people will have to stick with selling for a company they don't fully embrace. Here's how to survive it.
Create your own logos in minutes with these free DIY logo makers.