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Sales & Marketing

Everything that you need to know to find more customers, and drive more revenue for your business. Learn the latest from the experts.

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Tech Spending to Surpass $97B This Holiday
By Andrew Martins | October 25, 2019

Nearly 75% of American adults plan to buy tech gifts this holiday season.

You've Got Mail: 4 Tips on Using Direct Mail for Business
By Andrew Martins | October 23, 2019

No one likes junk mail, so use these tips to ensure your direct mail doesn't get tossed.

The Importance of Multicultural Customer Service
By Business News Daily Editor | October 22, 2019

Speaking different languages is just the beginning.

Better Data and Personalization Are the Future of Email Marketing
By Andrew Martins | October 20, 2019

Considering email marketing for your SMB? Here are some things you need to remember.

Dynamic Ads Coming to Snapchat
By Andrew Martins | October 18, 2019

Advertisers now have beta access to automated personalization options on Snapchat.

5 Tips for Selling from Business to Business
By Adam Uzialko | October 18, 2019

Are you a B2B company looking to increase sales? These five tips could help.

Consumers 'Expect' Brands to Be Political
By Andrew Martins | September 19, 2019

As the 2020 election looms, consumers have noticed that brands have become more political.

Cable Provider Launches Self-Service Ad-Purchasing Platform for SMBs
By Andrew Martins | September 13, 2019

Small businesses now have the option of buying TV ads through Comcast Spotlight.

How to Use the Google URL Inspection Tool for Your Website
By Kiely Kuligowski | September 01, 2019

Google's URL inspection tool gives deeper insights on how to improve your website.

The Pros and Cons of Outsourcing Marketing and PR
By Bennett Conlin | August 22, 2019

Getting marketing help can boost your business's visibility.

Lost in Translation: 10 International Marketing Fails
By Skye Schooley | August 12, 2019

Avoid these marketing mistakes when expanding your brand overseas.

How New Tariffs Will Impact American Consumers
By Andrew Martins | August 05, 2019

With more tariffs on Chinese goods coming, shoppers are already changing how they spend.

6 Trends That Are Driving E-Commerce Growth
By Siri Hedreen | August 01, 2019

Online retailers can reach more customers by staying up to date on e-commerce trends.

How to Build an Email Marketing Contact List
By Skye Schooley | July 24, 2019

Learn expert tips on how to efficiently build your email marketing contact list.

U.S. Small Businesses Gain Access to Alibaba's Global Platform
By Andrew Martins | July 23, 2019

American businesses can now utilize Alibaba as an entry point into the global B2B market.

Facial Recognition Advertising: The New Way to Target Ads at Consumers
By Kiely Kuligowski | July 19, 2019

Walgreens is trying out a new, personalized form of advertising.

Advertising Tips: An Ad's Environment Is as Important as What It's Selling
By Andrew Martins | July 16, 2019

Researchers recently found advertisements viewed with high-quality content perform better.

'Homeshoring' Brings Call Centers and Customers Closer
By Adam Uzialko | July 16, 2019

Homeshoring has allowed call centers to bring jobs back to the U.S. without high costs.

How to Use Google Ad Manager for Your Small Business
By Jennifer Post | July 09, 2019

Google Ad Manager combines DoubleClick for Publishers and DoubleClick Ad Exchange.

How to Market Your Business With Video Livestreaming
By Adam Uzialko | July 08, 2019

Video livestreaming offers small businesses a powerful marketing tool.

6 SurveyMonkey Alternatives for Your Small Business
By editorial staff | July 05, 2019

These survey tools can help collect important information on your business from customers.

Want to Increase Your Email Open Rates? Write Catchy Email Subject Lines
By Chad Brooks | July 03, 2019

Learn the do's and don'ts of writing email marketing subject lines.

Scoring Brand-Building Goals by Cultivating a Community
By Adam Uzialko | July 02, 2019

New Brunswick United Football Club is building a brand around soccer, music and community.

10 Email Marketing Mistakes and How to Avoid Them
By Bennett Conlin | July 02, 2019

These email marketing mistakes plague small businesses.

Presale Strategy: How to Set Up a Successful Presale
By Matt D'Angelo | June 30, 2019

Presales are a great way to get initial feedback and establish a customer base.

Facebook's Ad Metrics Changes: What SMBs Need to Know
By Kiely Kuligowski | June 27, 2019

Facebook updated its Ad Relevance Score with three new metrics.

Yelp for Business Owners: Yelp Business Page Upgrades
By Andrew Martins | June 26, 2019

Upgrades help small businesses highlight their unique qualities and showcase their work.

Why Slow Website Performance Hurts Retail Websites
By Andrew Martins | June 21, 2019

If you sell online, the speed of your site is as important as what you're selling.

Everyone Is Not Your Customer: That's OK
By Lori Fairbanks | June 14, 2019

Narrowing your focus to a niche market helps your business find better customers.

Survey: Nearly Everyone Is Targeted by Location-Based Advertising
By Andrew Martins | May 22, 2019

Thanks to smartphones, ads are easily tailored to where we are.