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Sales & Marketing

Everything that you need to know to find more customers, and drive more revenue for your business. Learn the latest from the experts.

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U.S. Small Businesses Gain Access to Alibaba's Global Platform
By Andrew Martins | July 23, 2019

American businesses can now utilize Alibaba as an entry point into the global B2B market.

Facial Recognition Advertising: The New Way to Target Ads at Consumers
By Kiely Kuligowski | July 19, 2019

Walgreens is trying out a new, personalized form of advertising.

Advertising Tips: An Ad's Environment Is as Important as What It's Selling
By Andrew Martins | July 16, 2019

Researchers recently found advertisements viewed with high-quality content perform better.

'Homeshoring' Brings Call Centers and Customers Closer
By Adam Uzialko | July 16, 2019

Homeshoring has allowed call centers to bring jobs back to the U.S. without high costs.

How to Use Google Ad Manager for Your Small Business
By Jennifer Post | July 09, 2019

Google Ad Manager combines DoubleClick for Publishers and DoubleClick Ad Exchange.

How to Market Your Business With Video Livestreaming
By Adam Uzialko | July 08, 2019

Video livestreaming offers small businesses a powerful marketing tool.

6 SurveyMonkey Alternatives for Your Small Business
By business.com editorial staff | July 05, 2019

These survey tools can help collect important information on your business from customers.

What 'The Wizard of Oz' Can Teach Companies About CRM
By Matt D'Angelo | July 03, 2019

Tap into your sales team's knowledge and value their opinions on the tools they use.

Want to Increase Your Email Open Rates? Write Catchy Email Subject Lines
By Chad Brooks | July 03, 2019

Learn the do's and don'ts of writing email marketing subject lines.

Scoring Brand-Building Goals by Cultivating a Community
By Adam Uzialko | July 02, 2019

New Brunswick United Football Club is building a brand around soccer, music and community.

10 Email Marketing Mistakes and How to Avoid Them
By Bennett Conlin | July 02, 2019

These email marketing mistakes plague small businesses.

Presale Strategy: How to Set Up a Successful Presale
By Matt D'Angelo | June 30, 2019

Presales are a great way to get initial feedback and establish a customer base.

Facebook's Ad Metrics Changes: What SMBs Need to Know
By Kiely Kuligowski | June 27, 2019

Facebook updated its Ad Relevance Score with three new metrics.

Yelp for Business Owners: Yelp Business Page Upgrades
By Andrew Martins | June 26, 2019

Upgrades help small businesses highlight their unique qualities and showcase their work.

Why Slow Website Performance Hurts Retail Websites
By Andrew Martins | June 21, 2019

If you sell online, the speed of your site is as important as what you're selling.

Everyone Is Not Your Customer: That's OK
By Lori Fairbanks | June 14, 2019

Narrowing your focus to a niche market helps your business find better customers.

Survey: Nearly Everyone Is Targeted by Location-Based Advertising
By Andrew Martins | May 22, 2019

Thanks to smartphones, ads are easily tailored to where we are.

Star Treatment: Customer Service Lessons From Luxury Brands
By Kiely Kuligowski | April 29, 2019

Luxury brands are known for top-notch service. Here's what you can learn from them.

The Cheapest Ways to Market Your Small Business
By Miranda Jade Friel | April 28, 2019

Try signing up for Google My Business and using Facebook differently.

Small Business Guide to Sending Marketing Emails
By Kiely Kuligowski | April 03, 2019

Successful marketing email campaigns aren't easy. But if you know the steps to follow, your emails can make a difference.

Lessons From Fyre Festival for Any Business Owner
By Katharine Paljug | April 01, 2019

The Fyre Festival disaster holds lessons in honesty, advertising and trusting business experts.

Drunk Shopping Is a $48B Industry
By Andrew Martins | March 26, 2019

If you've ever been out for a night on the town and awakened the following morning with a strange receipt, take comfort in knowing you're not alone. A recent study by The Hustle reveals the $48...

What Is Experiential Marketing?
By Kiely Kuligowski | March 20, 2019

The advertising world is moving away from traditional marketing and toward experiential marketing.

Best Corporate April Fools' Day Pranks
By Joyce Walsack | March 20, 2019

In the age of viral marketing, savvy businesses are looking to April Fools' Day as a way to get free publicity and marketing.

How to Create a Great Corporate Logo
By Adam Uzialko | March 16, 2019

Your branding has significant influence on your audience, especially when you change it. Rebranding is sometimes risky, but when it's done right, it can pay dividends.

Writing Press Releases That Actually Get Read
By John Riddle | March 16, 2019

Writing a press release for your small business? Public relations professionals offer their tips for how to write an effective release that gets read.

How Much Does Building a Website Cost?
By Business News Daily Editor | February 28, 2019

The amount you pay for building your website depends on what you need it to do.

How To Sell a Product You Don't Really Love
By Business News Daily Editor | February 28, 2019

With job opportunities still scarce, some sales people will have to stick with selling for a company they don't fully embrace. Here's how to survive it.

5 Free Logo Creation Tools
By Business News Daily Editor | February 23, 2019

Create your own logos in minutes with these free DIY logo makers.

How to Learn Who Your Customers Are
By Business News Daily Editor | February 22, 2019