Sales & Marketing

Online reputation management can be a useful tool for small businesses to promote a positive image online. However, certain tactics can cause more problems than they solve.

Building positive media relationships is one of the most important tasks of entrepreneurship. Here's how to do it.

Here are seven e-commerce trends to consider in 2019.

Branding is about establishing a lasting connection with your customers, so how should you go about marketing after a rebranding effort?

Getting started on Amazon isn't difficult, but it's important to review the fees, Fulfillment by Amazon costs and the category you want to list your product in.

Small to medium-size businesses on Amazon had their best holiday season ever in 2018.

Don't just chase new customers. Focusing on your existing customers is paramount to any small business.

Getting better at selling means speaking the other person's language, focusing on benefits instead of features and not pushing for a sale.

When a business is failing, it can be difficult to turn it around. Bar Rescue's Jon Taffer explains what holds businesses back and how failing companies can recover.

The Amazon effect is real, but small businesses can adapt to survive. It's time to start selling your products online.

Terrified of public speaking? We've got you covered. These tips will help you prepare for your first presentation and calm your nerves.

Seasonal businesses may have a tough time making ends meet during the offseason. Here's how seasonal businesses can stay profitable all year long.

Here are tips to help business owners and professionals better plan and deliver their presentations.

Small business owners share their strategies for offering online loss leaders.

A San Antonio business uses exceptional customer service to stand out from competitors.

If you can't get enough of Salesforce updates, CRM admin tips, and general sales and marketing chatter, check out these awesome Salesforce-related podcasts.

Thinking about purchasing a trade show display? Here's what you need to know.

Follow these three tips to retain customers while still raising prices.

Most salespeople follow their gut instinct to guide what they should do to close a sale. However, thanks to recent data, we now know the strategies successful sales reps use.

There are several strategies you can implement with Google Ads to drive sales for your business.

Brands can learn a lot by listening to their customers. Here are six effective ways to connect and build lasting relationships with them.

Learn how to work with influencers who are enthusiastic about your company and will spread the word to their audience.

By focusing on building relationships rather than making sales, you'll gain more customers at trade shows.

Social media makes video marketing accessible – and affordable – for every business.

Whether you're a public relations professional or just an entrepreneur taking a DIY approach to PR, follow these tips to avoid being ignored by the press.

With so many sustainability certifications out there, it's important to know which ones are worth pursuing.

Elevate your graphic design game with these eight tools that let you easily create interesting and engaging visuals.

Customer service has changed a lot in recent years, and it's about to change even more. Experts share upcoming trends in customer care.

Brand identity is often confused with the "branding" choices that make up your visual marketing. But it encompasses much more than that.