Home

Product and service reviews are conducted independently by our editorial team, but we sometimes make money when you click on links. Learn more.

Marketing Solutions

The latest product and service reviews to find new customers, or retain your existing ones.

Latest: Advice, Tips and Resources

See All Latest
Article
How Salesforce Essentials Differs From Other Salesforce Plans
By Max Freedman | June 10, 2021

Salesforce Essentials offers small businesses affordable access to one of the largest and most powerful CRMs on the market.

Review
monday.com
By Jeff Hale | May 28, 2021

monday.com's ready-made CRM, sales, and project templates make it easy to capture leads, track pipelines, and manage customer data so teams can collaborate and sell more effectively.

Review
Keap CRM
By Jeff Hale | May 28, 2021

Keap is a strong contact management software with robust marketing, sales and e-commerce tools built-in. The functionality and interface are top of the line, but it's not a lightweight solution, and...

Review
Freshworks CRM
By Jeff Hale | May 28, 2021

Freshworks CRM replaces time-consuming, repetitive tasks, allowing you to focus on attracting quality leads, engaging across multiple channels, nurturing customer relationships and closing deals...

Review
Oracle NetSuite CRM
By Jeff Hale | May 28, 2021

NetSuite CRM gives each employee at your company the tools they need to provide the ultimate customer experience through insights across every interaction or "touchpoint" during the buying journey.

Review
Zoho CRM
By Jeff Hale | May 28, 2021

Zoho CRM is easy to implement, intuitive to use and inexpensive to adopt. It offers a lot of functionality at a competitive price point, and it's easy to tailor to your needs.

Review
Salesforce
By Jeff Hale | May 28, 2021

Salesforce offers small businesses the power and functionality of an enterprise-level CRM in a package that can be gradually scaled and upgraded over time.

Review
SugarCRM
By Lisa McGreevy | May 28, 2021

SugarCRM allows startups to craft a fully customized CRM solution, without starting from scratch. It has a highly active online dev community, plus tons of other developer resources.

Review
EZ Texting
By Rachelle Gordon | May 21, 2021

EZ Texting is an excellent service to help you control your text message marketing campaigns. Its many tools and resources are easy to find and use in the software's dashboard.

Review
Podium
By Stella Morrison | May 20, 2021

Podium consolidates online reviews and customer messages in one streamlined dashboard, making it simple to respond in a timely fashion. It's a great service for companies needing intuitive and...

Review
TextMarks
By Jamie Johnson | May 20, 2021

TextMarks, our pick for the best customer service, is an accessible and easily customizable platform for businesses to successfully implement mass SMS marketing and communication campaigns.

Review
SimpleTexting
By Rachelle Gordon | May 20, 2021

SimpleTexting is a straightforward SMS service that connects you to your customers. It offers helpful tools, an easy-to-use dashboard and flexible plans.

Review
Textedly
By Jamie Johnson | May 20, 2021

Textedly offers text messages services with features like scheduled messages, mass group texting, built-in link sharing and automatic text replies. Pricing varies depending on the package you select....

Article
How to Use a CRM for Lead Management
By Max Freedman | March 31, 2021

CRM software helps streamline your lead management process and ensure valuable prospects don't fall through the cracks.

Article
How to Create a CRM Dashboard (Examples)
By Max Freedman | March 31, 2021

A CRM dashboard gives your employees a snapshot of the metrics that matter most.

Article
SMS Survey Basics: How to Send a Text Survey
By Nicole Fallon | March 16, 2021

A text or SMS survey can help you gather feedback from your customers quickly and effectively.

Article
What Is Sales Force Automation?
By Marisa Sanfilippo | March 11, 2021

Sales force automation can improve your sales team's ability to engage with new leads and boost customer satisfaction.

Article
How to Avoid Sending Spam Text Messages to Customers
By Julie Thompson | February 25, 2021

It can be tempting to take advantage of text message marketing and the direct line to your audience. But spamming your customers can be counterproductive.

Article
Email Marketing List Maintenance Best Practices
By Jamie Johnson | February 17, 2021

Email marketing is most effective when based on an up-to-date and accurate email list. These best practices will ensure your email list is up to the task.

Article
How to Find a HIPAA-Compliant CRM
By Max Freedman | February 12, 2021

This guide describes how HIPAA relates to healthcare organizations' use of CRM software, and how these businesses can ensure compliance with the cybersecurity requirements of the law.

Article
How CRM Works in the Sales Funnel
By David Gargaro | February 09, 2021

CRM software can inform you about your customers and how they move through your sales funnel, helping you improve the customer experience from prospect to buyer.

Article
Pros and Cons of Outsourcing Customer Service to an Offshore Call Center
By Adam Uzialko | January 26, 2021

This guide describes the pros and cons of outsourcing customer service to an offshore call center. Is an offshore call center right for you, or is it a risk you can't afford to take?

Article
Can Salesforce Stay on Top of CRM Providers in 2021?
By Mona Bushnell | January 25, 2021

Salesforce is a dominant force in the CRM world. However, there are alternatives to consider.

Article
Adopting a CRM? How to Get Buy-in From Your Sales Department
By Mona Bushnell | January 22, 2021

A CRM is a great tool for marketing and sales teams, but only if you can get your sales department's buy-in.

Article
8 Big Data Solutions for Small Businesses
By Pamela Oldham | January 20, 2021

This guide includes basic information about big data and a list of eight big data solutions for small businesses.

Article
11 Benefits of CRM Systems
By Kiely Kuligowski | January 15, 2021

CRM software can provide a wealth of benefits for your small business, from customer retention to increased productivity.

Article
Text Message Marketing: Tips, Tools and Services
By Kiely Kuligowski | January 08, 2021

Text message marketing can be a highly effective way to stay in touch with your audience.

Article
Marketing Automation Buyer's Guide
By Kiely Kuligowski | December 04, 2020

Learn everything you need to know about marketing automation software before purchasing a solution for your small business.

Review
WebiMax
By Skye Schooley | November 16, 2020

WebiMax gets our best pick for businesses because it offers up-front pricing and multi-level plans suitable for businesses of all sizes.