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Your Guide to Growing Your Business

All of the topics that will give you the edge when it comes to scaling your business and taking it to the next level.

Latest in Growing a Business: Advice, Tips and Resources to Help You Take Your Business to the Next Level

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woman shaking hands and getting hired
Article
Hiring and Retention Has Never Been More Difficult
By Sammi Caramela | January 17, 2024

Hiring and retention are top challenges for small business owners. Learn why employees are leaving and how your business can recruit and retain candidates.

Article
Many Businesses Fail to Use Data Security Software — at Their Own Peril
By Jeremy Bender | January 17, 2024

Loose cybersecurity standards could spell disaster for a small business. See the risks and get tips to protect your company.

Article
Why Word of Mouth Trumps Traditional Advertising
By Max Freedman | January 17, 2024

Word-of-mouth referrals can be more effective than traditional advertising if you know how to encourage them. This guide explains how you can do it.

Article
Connected Medical Device Security
By Adam Uzialko | January 17, 2024

This guide describes the cyberattacks facing the healthcare industry, and includes tips on securing healthcare networks and connected medical devices.

Article
How to Build Business Credit
By Matt D’Angelo | January 17, 2024

Good business credit helps your company grow faster. Learn how to build and maintain solid business credit.

Article
What Is a Pay Card?
By Sammi Caramela | January 16, 2024

If you're considering offering pay cards as an option for your workers, you'll want to do your research.

Article
What Is Amazon Stores?
By Isaiah Atkins | January 16, 2024

Amazon Stores offers small and midsized businesses a platform for selling products directly through Amazon.

Article
Everyone Is Not Your Customer: That’s OK
By Adam Uzialko | January 16, 2024

Knowing who your customers are allows you to focus your marketing campaigns, offer specialized products or services, and adapt as your industry changes.

Doctor signing a form
Article
EMR vs. EHR
By Max Freedman | January 16, 2024

Electronic medical records (EMRs) are digital patient records and charts while electronic health records (EHRs) include records and more information.

Server using a POS system in a restaurant
Article
5 Ways POS Systems Are Changing (and Why It Matters)
By Kayla Harrison | January 16, 2024

POS systems have evolved to include capabilities that allow for analytics and customer interaction that can elevate business practices and operations.

Article
Measuring Success When Working With Influencers
By Kiely Kuligowski | January 16, 2024

Social media has revolutionized marketing. Are your influencer campaigns successful?

Woman using a laptop
Article
Small Business Data Breach: Mitigating the Damage
By Chad Brooks | January 16, 2024

Follow these tips to protect your small business's network and mitigate the costs of a data breach.

Article
How to Set Up a Presentation Using Your iPhone or iPad
By Neil Cumins | January 16, 2024

There are various methods for connecting your iPad or iPhone to monitors or TVs for presentations. Learn how screen mirroring and casting work.

Article
When Is It Time to Hire a Full-Time Human Resources Employee?
By Adam Uzialko | January 16, 2024

HR employees handle staffing, compensation, development, health and safety, and more. Learn when it's time for your company to bring on HR help.

office security
Article
How to Calculate and Improve Employee Turnover
By Max Freedman | January 16, 2024

Learn what causes employee turnover and how to improve retention.

Article
Small Business Guide to Direct Mail
By Max Freedman | January 16, 2024

Direct mail remains a highly effective marketing channel. Here's why and how you should use it.

Article
Customer Retention Strategies for Small Businesses
By Katharine Paljug | January 16, 2024

Many businesses are so focused on new clients they ignore current customers. Learn strategies to grow your business while keeping your current customers.

envelope with a paycheck
Article
Minimum Wage by State
By Max Freedman | January 16, 2024

You must pay your employees the greater of your state's hourly minimum wage or the federal minimum wage. Learn more about minimum wage laws.

Article
What Are Demographics in Marketing?
By Mark Fairlie | January 16, 2024

Successful companies spend money on marketing only to people they know want what they sell. But how do they find these consumers? With demographics.

Article
Federal and State Minimum Wage Laws
By Max Freedman | January 16, 2024

Learn how federal, state and local minimum wage laws impact your small business and how you can ensure that you’re paying employees appropriately.

freelancer using a laptop
Article
CRM vs. Marketing Automation: What’s the Difference?
By Kiely Kuligowski | January 16, 2024

CRM is mostly used as a sales tool while marketing automation is a lead generation and nurturing tool. Using them together yields powerful results.

Businesswoman studing stats on computer
Article
10 Tech Trends That Will Influence Your Marketing Strategies
By Bennett Conlin | January 16, 2024

These tech trends will change digital marketing. Can your business take advantage of them?

Article
Customer Service 101: Phone Etiquette for Small Businesses
By Max Freedman | January 16, 2024

Phone etiquette is essential to maintaining customer satisfaction and representing your brand professionally. Here's how to manage your phone lines.

VPN
Article
Human or AI? Realistic Chatbots on the Rise
By Mona Bushnell | January 16, 2024

Chatbots are improving their language processing, thus enabling them to more closely mimic human customer service representatives, and this trend is expected to continue.

Article
How to Run a Gift Card Program
By Jennifer Dublino | January 16, 2024

This guide explains the benefits of running a gift card program as a small business.

Article
What Are Accounting Reports?
By Dock David Treece | January 16, 2024

Accounting reports are statements that show the financial health of a business.

Article
Filing for Bankruptcy: Information, Benefits and Disadvantages
By Chad Brooks | January 16, 2024

Bankruptcy helps people and businesses get a fresh start financially. Learn what filing for bankruptcy entails, as well as its benefits and disadvantages.

Article
Is the Internet of Things Bad for Your Business?
By Mark Fairlie | January 16, 2024

Connected devices are everywhere, but could they pose a threat to your business?

Article
What Does Poor Onboarding Really Do to Your Team?
By Casey Conway | January 16, 2024

The effects of poor onboarding can be far-reaching. See the consequences to watch for and get best practices for a successful onboarding experience.

Article
How to Avoid Sending Spam Text Messages to Customers
By Julie Thompson | January 16, 2024

Quality SMS marketing means personalized, concise messages. Before launching your campaign, brush up on current laws and best practices.