Sales & Marketing

Online ads make more of an impact when they are simple and easy for viewers to comprehend.

An engaged audience is critical for any brand's marketing success. Experts share their smart strategies for boosting and tracking engagement.

Social media has created a culture in which openness and lack of privacy is the norm.

Email marketing is an easy and affordable tool entrepreneurs can use to grow their small businesses, but many don’t know where to start. Follow these seven tips to launch a successful campaign.

Your color scheme can impact customer satisfaction. Here's how consumers might react to your palette.

Nothing gets management's attention faster than negative media attention.

Understanding why they're not buying will help you turn it around.

Who should you really be marketing to?

Customer trust is plummeting. Here's how to improve communication and build trust with consumers.

How a company decides to expand is as important as the decision to expand itself. Dr. Toyah Miller of the University Texas at Dallas discusses adopting a regional internationalization strategy.

Your net promoter score (NPS) can tell you a lot about customer loyalty, but is it enough?

A study finds that many consumers are worried about the risks to their privacy that personalized online ads pose.

Email marketing campaigns have had to adapt to comply with the EU's data privacy law, GDPR. Here's how to stay in compliance while improving the effectiveness of your email marketing efforts.

You don't need to be a large, popular company to land celebrity endorsements. Here are five platforms to connect your SMB with prominent personalities.

Valentines date back to the 1400s, but a female entrepreneur in Massachusetts started the first Valentine business.

More brands are turning to projection mapping to transform their advertising into an experience for consumers. Learn more about projection mapping.

Remarketing, or targeting consumers who have already visited your website, is an important part of brands' digital marketing strategies. Here's how it works.

Many factors influence consumers' buying decisions, but a bad logo is very likely to push people away, according to a new study.

Greenwashing might sound clean, but it's a dirty business practice. Here's everything you need to know about greenwashing.

More than 200 people weighed in on what makes them trust small businesses more than major corporations. What researchers found was that honesty and a little research from the business owner matters.

Anyone who does business in California, needs to comply before the end of the year.

Starting an e-commerce website can be hard, but you can get a leg up with these four tips.

Online discounts are likely to play a big role this holiday. Should you offer them?

Having e-commerce problems? Find out how to resolve the issues plaguing your online store.

Ahead of the holidays, the U.S. Chamber of Commerce teaches shoppers how to avoid fake goods.

Researchers say consumer confidence will lead to more sales for the holidays.

A new shipping rate is being touted as a way to simplify the shipping process for SMBs.

Small businesses are optimistic about their online holiday sales despite global economic issues.

Do you have a corporate event to plan? This guide will help you pull it off with ease.

Becoming Fair Trade certified signals to customers and employees that your brand is committed to sustainability and fair business practices.