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Sales & Marketing

Everything that you need to know to find more customers, and drive more revenue for your business. Learn the latest from the experts.

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How GDPR Is Affecting Email Marketing
By Adam Uzialko | February 19, 2020

Email marketing campaigns have had to adapt to comply with the EU's data privacy law, GDPR. Here's how to stay in compliance while improving the effectiveness of your email marketing efforts.

5 Celebrity Endorsement Platforms for SMBs
By Business News Daily Editor | February 18, 2020

You don't need to be a large, popular company to land celebrity endorsements. Here are five platforms to connect your SMB with prominent personalities.

Who Sent the First Valentine's Day Cards?
By Anna Attkisson | February 13, 2020

Valentines date back to the 1400s, but a female entrepreneur in Massachusetts started the first Valentine business.

Projection Mapping: What It Is and Why Businesses Love It
By Business News Daily Editor | February 04, 2020

More brands are turning to projection mapping to transform their advertising into an experience for consumers. Learn more about projection mapping.

3 Tips for Making Your Remarketing Campaign a Success
By Business News Daily Editor | January 28, 2020

Remarketing, or targeting consumers who have already visited your website, is an important part of brands' digital marketing strategies. Here's how it works.

Consumers Judge Brands by Their Logos
By Andrew Martins | January 24, 2020

Many factors influence consumers' buying decisions, but a bad logo is very likely to push people away, according to a new study.

What Is Greenwashing?
By Adryan Corcione | January 17, 2020

Greenwashing might sound clean, but it's a dirty business practice. Here's everything you need to know about greenwashing.

Survey Shows How Small Businesses Can Grow Customer Loyalty
By Andrew Martins | January 10, 2020

More than 200 people weighed in on what makes them trust small businesses more than major corporations. What researchers found was that honesty and a little research from the business owner matters.

How California's Consumer Privacy Act Will Affect Your Business
By Anna Attkisson | December 31, 2019

Anyone who does business in California, needs to comply before the end of the year.

Starting an E-Commerce Site? We Have Some Tips for Success
By Andrew Martins | December 17, 2019

Starting an e-commerce website can be hard, but you can get a leg up with these four tips.

Why Your Company Should Offer Online Coupons
By Andrew Martins | December 13, 2019

Online discounts are likely to play a big role this holiday. Should you offer them?

E-Commerce Problems Your Business Needs to Address
By Joshua Stowers | December 08, 2019

Having e-commerce problems? Find out how to resolve the issues plaguing your online store.

Chamber of Commerce Campaigns to Combat Counterfeits
By Andrew Martins | November 27, 2019

Ahead of the holidays, the U.S. Chamber of Commerce teaches shoppers how to avoid fake goods.

Forecasts Suggest Consumers Will Spend More This Holiday Season
By Andrew Martins | November 15, 2019

Researchers say consumer confidence will lead to more sales for the holidays.

UPS Announces New SMB-Friendly Shipping Rate
By Andrew Martins | November 06, 2019

A new shipping rate is being touted as a way to simplify the shipping process for SMBs.

Businesses Anticipate Strong Holiday Sales Despite Economic Concerns
By Andrew Martins | November 04, 2019

Small businesses are optimistic about their online holiday sales despite global economic issues.

Your Guide on How to Plan a Corporate Event
By Paula Fernandes | November 04, 2019

Do you have a corporate event to plan? This guide will help you pull it off with ease.

Everything You Need to Know About Becoming Fair Trade Certified
By Julianna Lopez | October 28, 2019

Becoming Fair Trade certified signals to customers and employees that your brand is committed to sustainability and fair business practices.

Tech Spending to Surpass $97B This Holiday
By Andrew Martins | October 25, 2019

Nearly 75% of American adults plan to buy tech gifts this holiday season.

You've Got Mail: 4 Tips on Using Direct Mail for Business
By Andrew Martins | October 23, 2019

No one likes junk mail, so use these tips to ensure your direct mail doesn't get tossed.

The Importance of Multicultural Customer Service
By Business News Daily Editor | October 22, 2019

Speaking different languages is just the beginning.

Better Data and Personalization Are the Future of Email Marketing
By Andrew Martins | October 20, 2019

Considering email marketing for your SMB? Here are some things you need to remember.

Dynamic Ads Coming to Snapchat
By Andrew Martins | October 18, 2019

Advertisers now have beta access to automated personalization options on Snapchat.

5 Tips for Selling from Business to Business
By Adam Uzialko | October 18, 2019

Are you a B2B company looking to increase sales? These five tips could help.

Consumers 'Expect' Brands to Be Political
By Andrew Martins | September 19, 2019

As the 2020 election looms, consumers have noticed that brands have become more political.

Cable Provider Launches Self-Service Ad-Purchasing Platform for SMBs
By Andrew Martins | September 13, 2019

Small businesses now have the option of buying TV ads through Comcast Spotlight.

How to Use the Google URL Inspection Tool for Your Website
By Kiely Kuligowski | September 01, 2019

Google's URL inspection tool gives deeper insights on how to improve your website.

The Pros and Cons of Outsourcing Marketing and PR
By Bennett Conlin | August 22, 2019

Getting marketing help can boost your business's visibility.

Lost in Translation: 10 International Marketing Fails
By Skye Schooley | August 12, 2019

Avoid these marketing mistakes when expanding your brand overseas.

How New Tariffs Will Impact American Consumers
By Andrew Martins | August 05, 2019

With more tariffs on Chinese goods coming, shoppers are already changing how they spend.