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Sales & Marketing

Everything that you need to know to find more customers, and drive more revenue for your business. Learn the latest from the experts.

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Simplicity Is Key to Effective Online Advertising
By Business News Daily Editor | May 06, 2020

Online ads make more of an impact when they are simple and easy for viewers to comprehend.

5 Strategies to Build and Track Audience Engagement
By Business News Daily Editor | May 06, 2020

An engaged audience is critical for any brand's marketing success. Experts share their smart strategies for boosting and tracking engagement.

Social Media Contributes to Ethical Lapses at Work
By Business News Daily Editor | April 30, 2020

Social media has created a culture in which openness and lack of privacy is the norm.

7 Email Marketing Tips (Plus Evidence of Success)
By Sean Peek | April 29, 2020

Email marketing is an easy and affordable tool entrepreneurs can use to grow their small businesses, but many don’t know where to start. Follow these seven tips to launch a successful campaign.

Design Strategy: How Customers Respond to Your Brand's Colors
By Business News Daily Editor | March 09, 2020

Your color scheme can impact customer satisfaction. Here's how consumers might react to your palette.

Bad PR Sparks Fire of Change in U.S. Businesses
By Business News Daily Editor | March 06, 2020

Nothing gets management's attention faster than negative media attention.

Ways to Turn Shoppers Into Buyers
By Business News Daily Editor | March 04, 2020

Understanding why they're not buying will help you turn it around.

To Market Successfully, Your Customer Can't Be 'Everyone' (Op-Ed)
By Business News Daily Editor | March 04, 2020

Who should you really be marketing to?

4 Ways to Improve Communication With Your Customers
By Business News Daily Editor | March 03, 2020

Customer trust is plummeting. Here's how to improve communication and build trust with consumers.

Want to Go Global? Try a Regional Expansion Strategy
By Business News Daily Editor | March 03, 2020

How a company decides to expand is as important as the decision to expand itself. Dr. Toyah Miller of the University Texas at Dallas discusses adopting a regional internationalization strategy.

Is Net Promoter Score Still Useful?
By Business News Daily Editor | February 26, 2020

Your net promoter score (NPS) can tell you a lot about customer loyalty, but is it enough?

Invasion of Privacy: What Consumers Think of Personalized Online Ads
By Business News Daily Editor | February 21, 2020

A study finds that many consumers are worried about the risks to their privacy that personalized online ads pose.

How GDPR Is Affecting Email Marketing
By Adam Uzialko | February 19, 2020

Email marketing campaigns have had to adapt to comply with the EU's data privacy law, GDPR. Here's how to stay in compliance while improving the effectiveness of your email marketing efforts.

5 Celebrity Endorsement Platforms for SMBs
By Business News Daily Editor | February 18, 2020

You don't need to be a large, popular company to land celebrity endorsements. Here are five platforms to connect your SMB with prominent personalities.

Who Sent the First Valentine's Day Cards?
By Anna Attkisson | February 13, 2020

Valentines date back to the 1400s, but a female entrepreneur in Massachusetts started the first Valentine business.

Projection Mapping: What It Is and Why Businesses Love It
By Business News Daily Editor | February 04, 2020

More brands are turning to projection mapping to transform their advertising into an experience for consumers. Learn more about projection mapping.

3 Tips for Making Your Remarketing Campaign a Success
By Business News Daily Editor | January 28, 2020

Remarketing, or targeting consumers who have already visited your website, is an important part of brands' digital marketing strategies. Here's how it works.

Consumers Judge Brands by Their Logos
By Andrew Martins | January 24, 2020

Many factors influence consumers' buying decisions, but a bad logo is very likely to push people away, according to a new study.

What Is Greenwashing?
By Adryan Corcione | January 17, 2020

Greenwashing might sound clean, but it's a dirty business practice. Here's everything you need to know about greenwashing.

Survey Shows How Small Businesses Can Grow Customer Loyalty
By Andrew Martins | January 10, 2020

More than 200 people weighed in on what makes them trust small businesses more than major corporations. What researchers found was that honesty and a little research from the business owner matters.

How California's Consumer Privacy Act Will Affect Your Business
By Anna Attkisson | December 31, 2019

Anyone who does business in California, needs to comply before the end of the year.

Starting an E-Commerce Site? We Have Some Tips for Success
By Andrew Martins | December 17, 2019

Starting an e-commerce website can be hard, but you can get a leg up with these four tips.

Why Your Company Should Offer Online Coupons
By Andrew Martins | December 13, 2019

Online discounts are likely to play a big role this holiday. Should you offer them?

E-Commerce Problems Your Business Needs to Address
By Joshua Stowers | December 08, 2019

Having e-commerce problems? Find out how to resolve the issues plaguing your online store.

Chamber of Commerce Campaigns to Combat Counterfeits
By Andrew Martins | November 27, 2019

Ahead of the holidays, the U.S. Chamber of Commerce teaches shoppers how to avoid fake goods.

Forecasts Suggest Consumers Will Spend More This Holiday Season
By Andrew Martins | November 15, 2019

Researchers say consumer confidence will lead to more sales for the holidays.

UPS Announces New SMB-Friendly Shipping Rate
By Andrew Martins | November 06, 2019

A new shipping rate is being touted as a way to simplify the shipping process for SMBs.

Businesses Anticipate Strong Holiday Sales Despite Economic Concerns
By Andrew Martins | November 04, 2019

Small businesses are optimistic about their online holiday sales despite global economic issues.

Your Guide on How to Plan a Corporate Event
By Paula Fernandes | November 04, 2019

Do you have a corporate event to plan? This guide will help you pull it off with ease.

Everything You Need to Know About Becoming Fair Trade Certified
By Julianna Lopez | October 28, 2019

Becoming Fair Trade certified signals to customers and employees that your brand is committed to sustainability and fair business practices.