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Sales & Marketing

Everything that you need to know to find more customers, and drive more revenue for your business. Learn the latest from the experts.

Latest: Advice, Tips and Resources

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Article
The Cheapest Ways to Market Your Small Business
By Miranda Jade Friel | April 28, 2019

Try signing up for Google My Business and using Facebook differently.

Article
Small Business Guide to Sending Marketing Emails
By Kiely Kuligowski | April 03, 2019

Successful marketing email campaigns aren't easy. But if you know the steps to follow, your emails can make a difference.

Article
Lessons From Fyre Festival for Any Business Owner
By Katharine Paljug | April 01, 2019

The Fyre Festival disaster holds lessons in honesty, advertising and trusting business experts.

Article
Drunk Shopping Is a $48B Industry
By Andrew Martins | March 26, 2019

If you've ever been out for a night on the town and awakened the following morning with a strange receipt, take comfort in knowing you're not alone. A recent study by The Hustle reveals the $48...

Article
What Is Experiential Marketing?
By Kiely Kuligowski | March 20, 2019

The advertising world is moving away from traditional marketing and toward experiential marketing.

Article
Best Corporate April Fools' Day Pranks
By Joyce Walsack | March 20, 2019

In the age of viral marketing, savvy businesses are looking to April Fools' Day as a way to get free publicity and marketing.

Article
How to Create a Great Corporate Logo
By Adam Uzialko | March 16, 2019

Your branding has significant influence on your audience, especially when you change it. Rebranding is sometimes risky, but when it's done right, it can pay dividends.

Article
Writing Press Releases That Actually Get Read
By John Riddle | March 16, 2019

Writing a press release for your small business? Public relations professionals offer their tips for how to write an effective release that gets read.

Article
FTC Telemarketing Laws to Call By
By Mona Bushnell | March 14, 2019

Opening a telemarketing firm or doing business with one? Make sure you know your rights as well as the rights of your clients.

Article
How Much Does Building a Website Cost?
By Business News Daily Editor | February 28, 2019

The amount you pay for building your website depends on what you need it to do.

Article
How To Sell a Product You Don't Really Love
By Business News Daily Editor | February 28, 2019

With job opportunities still scarce, some sales people will have to stick with selling for a company they don't fully embrace. Here's how to survive it.

Article
5 Free Logo Creation Tools
By Business News Daily Editor | February 23, 2019

Create your own logos in minutes with these free DIY logo makers.

Article
How to Learn Who Your Customers Are
By Business News Daily Editor | February 22, 2019

 

Article
Beware of Amazon Seller Scams
By Saige Driver | February 16, 2019

A lot of businesses sell products on Amazon to boost sales, but sellers are sabotaging others to get ahead.

Article
How to Learn from the Six Worst Telemarketing Experiences
By Bennett Conlin | February 07, 2019

Learn from these six awful telemarketing experiences to improve your business's outbound telemarketing efforts.

Article
Responding to Online Reviews Can Help Your Business
By Andrew Martins | February 05, 2019

Platforms like Yelp and Facebook have given the average consumer a place to heap praise and level criticisms on the businesses and services they use. Engaging with those customers, regardless of what...

Article
First Impressions: What Good Design Can Do for Your Business
By Adryan Corcione | February 05, 2019

Whether it's your website, your logo or your marketing materials, design plays an important role in branding and promoting your small business.

Article
Small Business Guide to Postage Meters
By Marisa Sanfilippo | February 05, 2019

A postage meter allows you to send bulk mail to your customers. You'll never have to deal with stamps for your business again.

Article
6 USPS Promotions to Take Advantage of in 2019
By Matt D'Angelo | February 05, 2019

These promotions can help you cut your postage service shipping costs.

Article
Small Business Guide to Direct Mail
By Marisa Sanfilippo | February 05, 2019

In a primarily digital world, old-fashioned direct mail campaigns can stand out.

Article
3 Smart Tips for Reaching New Customers in Different Markets
By Sammi Caramela | February 05, 2019

Looking to expand your business and reach new consumers in other markets? Here's how to do it.

Article
7 Things Small Businesses Need to Know About PR
By Katharine Paljug | February 05, 2019

Public relations may seem like a need for large corporations or celebrities, but it can go a long way for the mom-and-pop shops. Here's what you need to know.

Article
Smart Marketing Strategies for Handmade Businesses
By Jennifer Post | February 05, 2019

Getting your name out there as a handmade craft business can be tough. These marketing tips can help your shop stand out.

Article
Big Data vs. CRM: How Can They Help Small Business?
By Business News Daily Editor | February 02, 2019

Big Data and CRM help small businesses make better decisions when it comes to their customers.

Article
How to Succeed In the Daily Deals Industry
By Nicole Fallon | February 01, 2019

Also known as "flash sales," daily deals websites have evolved tremendously over the last several years. Insiders from this branch of e-commerce share their thoughts about the evolution and future of...

Article
Retail Balancing Act: Selling In-Store and Online
By Nicole Fallon | January 31, 2019

Brick-and-mortar retailers are increasingly joining the world of e-commerce to keep up with customer demands. Here's how to successfully balance both arms of your sales operations.

Article
Your Customers Love a Good Story. Tell One
By Chad Brooks | January 31, 2019

No matter what you're selling, sometimes a good story is the thing that closes the sale.

Article
Start Small, Think Big: 4 Ways Entrepreneurs Can Grow
By Karina Fabian | January 26, 2019

You don't have to spend big to compete successfully with larger businesses. Here are some ways you can "think big" as a small business.

Article
5 Reasons to Try Text Message Marketing for Your Small Business
By Business News Daily Editor | January 25, 2019

Text messaging isn't just a convenient way to chat with friends. It’s also a powerful mobile marketing tool for small businesses.

Article
5 Practical Ways to Incorporate QR Codes Into Your Marketing Plan
By Business News Daily Editor | January 25, 2019

These are some quick, easy ways to get started with QR codes.