Sales & Marketing

Try signing up for Google My Business and using Facebook differently.

Successful marketing email campaigns aren't easy. But if you know the steps to follow, your emails can make a difference.

The Fyre Festival disaster holds lessons in honesty, advertising and trusting business experts.

If you've ever been out for a night on the town and awakened the following morning with a strange receipt, take comfort in knowing you're not alone. A recent study by The Hustle reveals the $48...

The advertising world is moving away from traditional marketing and toward experiential marketing.

In the age of viral marketing, savvy businesses are looking to April Fools' Day as a way to get free publicity and marketing.

Your branding has significant influence on your audience, especially when you change it. Rebranding is sometimes risky, but when it's done right, it can pay dividends.

Writing a press release for your small business? Public relations professionals offer their tips for how to write an effective release that gets read.

Opening a telemarketing firm or doing business with one? Make sure you know your rights as well as the rights of your clients.

The amount you pay for building your website depends on what you need it to do.

With job opportunities still scarce, some sales people will have to stick with selling for a company they don't fully embrace. Here's how to survive it.

Create your own logos in minutes with these free DIY logo makers.

A lot of businesses sell products on Amazon to boost sales, but sellers are sabotaging others to get ahead.

Learn from these six awful telemarketing experiences to improve your business's outbound telemarketing efforts.

Platforms like Yelp and Facebook have given the average consumer a place to heap praise and level criticisms on the businesses and services they use. Engaging with those customers, regardless of what...

Whether it's your website, your logo or your marketing materials, design plays an important role in branding and promoting your small business.

A postage meter allows you to send bulk mail to your customers. You'll never have to deal with stamps for your business again.

These promotions can help you cut your postage service shipping costs.

In a primarily digital world, old-fashioned direct mail campaigns can stand out.

Looking to expand your business and reach new consumers in other markets? Here's how to do it.

Public relations may seem like a need for large corporations or celebrities, but it can go a long way for the mom-and-pop shops. Here's what you need to know.

Getting your name out there as a handmade craft business can be tough. These marketing tips can help your shop stand out.

Big Data and CRM help small businesses make better decisions when it comes to their customers.

Also known as "flash sales," daily deals websites have evolved tremendously over the last several years. Insiders from this branch of e-commerce share their thoughts about the evolution and future of...

Brick-and-mortar retailers are increasingly joining the world of e-commerce to keep up with customer demands. Here's how to successfully balance both arms of your sales operations.

No matter what you're selling, sometimes a good story is the thing that closes the sale.

You don't have to spend big to compete successfully with larger businesses. Here are some ways you can "think big" as a small business.

Text messaging isn't just a convenient way to chat with friends. It’s also a powerful mobile marketing tool for small businesses.

These are some quick, easy ways to get started with QR codes.