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Your Guide to Growing Your Business

All of the topics that will give you the edge when it comes to scaling your business and taking it to the next level.

Latest in Growing a Business: Advice, Tips and Resources to Help You Take Your Business to the Next Level

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Article
Facial Recognition Advertising: The New Way to Target Ads to Consumers
By Kiely Kuligowski | August 05, 2022

Learn what facial recognition advertising is, along with both the benefits and the concerns.

Article
Buying Guide for Keyless Electronic Door Locks
By Kiely Kuligowski | August 05, 2022

Looking for a keyless electronic door lock? This guide tells you all you need to know about locks and how to choose one.

Article
Facebook for Business: Everything You Need to Know
By Max Freedman | August 05, 2022

Facebook has advertising and engagement tools that benefit small businesses. Learn about Pages and ads, and get tips on engaging customers.

Article
Many Businesses Fail to Use Data Security Software
By Andrew Martins | August 05, 2022

Cybersecurity is a paramount part of doing business in 2019, but many companies fail to protect themselves from external threats.

Article
International Survey Suggests Workers Care More for Company Culture Than Salary
By Andrew Martins | August 05, 2022

How important is company culture? When looking for a new job, employees value a business's culture more than salary, according to a new Glassdoor study.

Article
The Biometric Time and Attendance System Laws You Should Know
By Chad Brooks | August 05, 2022

These are the laws you must know if you plan on using a biometric time and attendance system for your business.

Article
How Can You Tell if a Job Candidate Is Lying About Their Credentials?
By Adam Uzialko | August 05, 2022

About 85 percent of job candidates have been caught misrepresenting themselves on their resumes or job applications. How can hiring managers be sure the ap

Article
Poor Access Management Leads to Majority of IT Hacks, Study Finds
By Andrew Martins | August 05, 2022

Contrary to popular belief, most intrusions on secure networks come from a privileged account. Without proper privileged access management (PAM), companies are vulnerable to preventable breaches in...

Article
Understanding Generation Z in the Workplace
By Max Freedman | August 05, 2022

Generation Z is an increasingly large part of the workforce. Learn how to attract and retain Gen Z employees.

Article
Take Your Message Outdoors: Print on Vinyl
By Bassam Kaado | August 05, 2022

Your small business may need a store sign that can stand up to the rigors of rain, snow and sunlight. Learn how vinyl printing can help.

Article
6 Reasons Your Company Could Benefit From a Brand Ambassador Program
By Andreas Rivera | August 05, 2022

Having a brand ambassador as part of your marketing campaign can boost brand awareness and drive sales. Learn how to find and utilize brand ambassadors. 

Article
Instagram for Business: Everything You Need to Know
By Max Freedman | August 05, 2022

Instagram can be a powerful business marketing tool and online shopping platform. Learn about the Shop tool, audience insights and more.

Article
How California’s Consumer Privacy Act Will Affect Your Business
By Anna Attkisson | August 05, 2022

California has its own version of GDPR called CCPA, or the California Consumer Privacy Act. Here's what SMBs need to know, and how to prepare.

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How the GDPR Is Affecting Email Marketing
By Adam Uzialko | August 05, 2022

Email marketing is still effective under the GDPR. Learn how compliance with the EU's sweeping privacy measure can actually help you target your audience.

Article
Should Your Business Use Niche Software?
By Mona Bushnell | August 05, 2022

There's general software solutions or ones meant for your industry. How do you choose between them?

Article
What Is Greenwashing?
By Carlyann Edwards | August 05, 2022

Greenwashing might sound clean, but it's a dirty business practice. Here's everything you need to know about greenwashing.

Article
8 Mobile Marketing Solutions for Small Businesses
By Matt D’Angelo | August 05, 2022

Launching a mobile marketing campaign is a piece of cake with these tools and services.

Article
10 Unexpected Ways Facebook Is Good for Your Business
By Bennett Conlin | August 05, 2022

Facebook gets a bad rap, but its business benefits often go unrecognized. Learn how Facebook can help you boost your audience and build your brand.

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How to Target Older Demographics With Social Media Marketing
By Stella Morrison | August 05, 2022

Don't underestimate social media's ability to reach older demographics. Here's what you need to know.

Article
How to Market Your Business With Video Livestreaming
By Hannah Tayson | August 05, 2022

Learn what livestreaming is, how to create livestream videos and the marketing benefits of streaming – with examples of successful livestreams.

Article
How to Make Flexible Work Policies That Attract Top Talent
By Mona Bushnell | August 05, 2022

Follow these tips to implement a flexible work plan for your team and attract the best new employees in the process.

Article
7 Ways the Internet of Things Will Change the Way We Work
By Sara Angeles | August 05, 2022

The Internet of Things comprises smart devices that communicate with each other. Learn how the IoT will change how we work and use resources.

Article
Study Finds Gen Z Workers Expect Fair Pay, Diversity and More
By Max Freedman | August 05, 2022

As Gen Z enters the workforce, a new study finds they want diversity, wellness programs, fair pay, and more. Learn more about what Gen Z expects.

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4 Ways to Improve Communication With Your Customers
By Adam Uzialko | August 05, 2022

Customer trust is plummeting. Learn how to improve communication and build trust with consumers.

Article
Small Business Guide to Charitable Giving and Tax Deductions
By Bennett Conlin | August 05, 2022

Charitable giving demonstrates that you give back to the community and are in business for more than profit.

Article
What Is Industrial-Organizational Psychology?
By Max Freedman | August 05, 2022

Industrial-organizational psychology uses psychological principles and research to solve work issues. Here's what employers need to know about it.

Article
How 5G Will Change Your Small Business
By Jeremy Bender | August 05, 2022

This guide explains how the 5G rollout will affect small businesses and what you can do to take advantage for yours.

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Industry 4.0: How Technology Is Revolutionizing the Manufacturing Industry
By Adam Uzialko | August 05, 2022

Learn how Industry 4.0 is optimizing manufacturing with artificial intelligence, 3D printing and other technologies.

Article
Best Handwriting Recognition Apps
By Neil Cumins | August 05, 2022

Handwriting recognition apps automatically recognize and digitize your handwriting. Discover the top 10 handwriting recognition apps to use in business.

Article
How Sentiment Analysis Can Improve Your Sales
By Mark Fairlie | August 05, 2022

Learn what sentiment analysis is and how it helps businesses understand what their customers are feeling, which can improve sales and brand strength.