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Sales & Marketing

Everything that you need to know to find more customers, and drive more revenue for your business. Learn the latest from the experts.

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Article
Bad PR Sparks Fire of Change in U.S. Businesses
By Business News Daily Editor | March 06, 2020

Nothing gets management's attention faster than negative media attention.

Article
Ways to Turn Shoppers Into Buyers
By Business News Daily Editor | March 04, 2020

Understanding why they're not buying will help you turn it around.

Article
To Market Successfully, Your Customer Can't Be 'Everyone' (Op-Ed)
By Business News Daily Editor | March 04, 2020

Who should you really be marketing to?

Article
4 Ways to Improve Communication With Your Customers
By Business News Daily Editor | March 03, 2020

Customer trust is plummeting. Here's how to improve communication and build trust with consumers.

Article
Want to Go Global? Try a Regional Expansion Strategy
By Business News Daily Editor | March 03, 2020

How a company decides to expand is as important as the decision to expand itself. Dr. Toyah Miller of the University Texas at Dallas discusses adopting a regional internationalization strategy.

Article
The Science of Persuasion: How to Influence Consumer Choice
By Business News Daily Editor | February 27, 2020

There's a science to persuasion, and you can use it to your advantage in understanding and influencing consumer behavior.

Article
Is Net Promoter Score Still Useful?
By Business News Daily Editor | February 26, 2020

Net Promoter Score (NPS) can tell you a lot about customer loyalty, but is it enough?

Article
Why Sex Sells…More Than Ever
By Business News Daily Editor | February 24, 2020

Magazine ads featuring sex are on the rise, with the exception of two not-too-sexy industries

Article
Invasion of Privacy: What Consumers Think of Personalized Online Ads
By Business News Daily Editor | February 21, 2020

A study finds that many consumers are worried about the risks to their privacy that personalized online ads pose.

Article
How GDPR Is Affecting Email Marketing
By Adam Uzialko | February 19, 2020

Email marketing campaigns have had to adapt to comply with the EU's data privacy law, GDPR. Here's how to stay in compliance while improving the effectiveness of your email marketing efforts.

Article
5 Celebrity Endorsement Platforms for SMBs
By Business News Daily Editor | February 18, 2020

You don't need to be a large, popular company to land celebrity endorsements. Here are five platforms to connect your SMB with prominent personalities.

Article
Consumers Have Humanlike Relationships with Brands
By Business News Daily Editor | February 13, 2020

Some you love, others you tolerate

Article
Who Sent the First Valentine's Day Cards?
By Anna Attkisson | February 13, 2020

Valentines date back to the 1400s, but a female entrepreneur in Massachusetts started the first Valentine business.

Article
Projection Mapping: What It Is and Why Businesses Love It
By Business News Daily Editor | February 04, 2020

More brands are turning to projection mapping to transform their advertising into an experience for consumers. Learn more about projection mapping.

Article
3 Tips for Making Your Remarketing Campaign a Success
By Business News Daily Editor | January 28, 2020

Remarketing, or targeting consumers who have already visited your website, is an important part of brands' digital marketing strategies. Here's how it works.

Article
Consumers Judge Brands by Their Logos
By Andrew Martins | January 24, 2020

Many factors influence consumers' buying decisions, but a bad logo is very likely to push people away, according to a new study.

Article
What Is Greenwashing?
By Adryan Corcione | January 17, 2020

Greenwashing might sound clean, but it's a dirty business practice. Here's everything you need to know about greenwashing.

Article
Survey Shows How Small Businesses Can Grow Customer Loyalty
By Andrew Martins | January 10, 2020

More than 200 people weighed in on what makes them trust small businesses more than major corporations. What researchers found was that honesty and a little research from the business owner matters.

Article
How California's Consumer Privacy Act Will Affect Your Business
By Anna Attkisson | December 31, 2019

Anyone who does business in California, needs to comply before the end of the year.

Article
Starting an E-Commerce Site? We Have Some Tips for Success
By Andrew Martins | December 17, 2019

Starting an e-commerce website can be hard, but you can get a leg up with these four tips.

Article
Why Your Company Should Offer Online Coupons
By Andrew Martins | December 13, 2019

Online discounts are likely to play a big role this holiday. Should you offer them?

Article
E-Commerce Problems Your Business Needs to Address
By Joshua Stowers | December 08, 2019

Having e-commerce problems? Find out how to resolve the issues plaguing your online store.

Article
Chamber of Commerce Campaigns to Combat Counterfeits
By Andrew Martins | November 27, 2019

Ahead of the holidays, the U.S. Chamber of Commerce teaches shoppers how to avoid fake goods.

Article
Forecasts Suggest Consumers Will Spend More This Holiday Season
By Andrew Martins | November 15, 2019

Researchers say consumer confidence will lead to more sales for the holidays.

Article
UPS Announces New SMB-Friendly Shipping Rate
By Andrew Martins | November 06, 2019

A new shipping rate is being touted as a way to simplify the shipping process for SMBs.

Article
Businesses Anticipate Strong Holiday Sales Despite Economic Concerns
By Andrew Martins | November 04, 2019

Small businesses are optimistic about their online holiday sales despite global economic issues.

Article
Your Guide on How to Plan a Corporate Event
By Paula Fernandes | November 04, 2019

Do you have a corporate event to plan? This guide will help you pull it off with ease.

Article
Everything You Need to Know About Becoming Fair Trade Certified
By Julianna Lopez | October 28, 2019

Becoming Fair Trade certified signals to customers and employees that your brand is committed to sustainability and fair business practices.

Article
Tech Spending to Surpass $97B This Holiday
By Andrew Martins | October 25, 2019

Nearly 75% of American adults plan to buy tech gifts this holiday season.

Article
You've Got Mail: 4 Tips on Using Direct Mail for Business
By Andrew Martins | October 23, 2019

No one likes junk mail, so use these tips to ensure your direct mail doesn't get tossed.