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Sales & Marketing

Everything that you need to know to find more customers, and drive more revenue for your business. Learn the latest from the experts.

Latest: Advice, Tips and Resources

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Article
7 Tips for Creating a Great Business Marketing Plan
By Adryan Corcione | January 05, 2021

Marketing is a key component in the success of every small business. Use these seven tips to create a plan that works for you.

Article
The Future of Retail: Trends for 2021
By Andrew Martins | January 04, 2021

The pandemic changed the retail landscape in a big way. Find out what retail industry experts have to say about the trends that will continue into 2021 and what's coming next for retailers.

Article
3PL Logistics Guide
By Max Freedman | December 30, 2020

3PL refers to the outsourcing of e-commerce processes. How could 3PL improve your e-commerce business?

Article
5 Ways to Get More Email Sign-Ups
By Katharine Paljug | December 23, 2020

Use these five strategies to get more customers on your email list and keep them there longer.

Article
Types of Surveys Your Business Should Use
By David Gargaro | December 23, 2020

Businesses can leverage surveys to better understand their target market. Here's how to use surveys for your business.

Article
Local Marketing Strategies for Success
By Adam Uzialko | December 22, 2020

For many businesses, their marketing efforts need to reach a local audience. Here are some local marketing strategies for small businesses.

Article
How to Boost Post-Holiday Sales
By Andrew Martins | December 21, 2020

When the holidays have come and gone, your business can still drive sales. Here's how to boost your post-holiday sales.

Article
7 Tech Trends That Will Influence Your Marketing Strategies in 2021
By Bennett Conlin | December 21, 2020

2021 will be a year of continued change in the digital marketing space. Here are seven trends to leverage.

Article
Tips for Hiring a Marketing Company
By Adam Uzialko | December 18, 2020

Hiring a marketing company is a risk that could either pay off or fall flat. Here's how to hire a marketing company to ensure the success of your next marketing campaign.

Article
What are Indirect Sales?
By David Gargaro | December 15, 2020

Indirect sales can be an effective way to increase your footprint without hiring additional staff.

Article
How to Develop and Track a Marketing Budget
By Marisa Sanfilippo | December 02, 2020

What is enough to get your brand noticed and drive conversions? How much is too much to generate a meaningful return on investment? Here's what you should know about developing a marketing budget.

Article
How to Develop a Call to Action (With Examples)
By Marisa Sanfilippo | November 30, 2020

Impactful CTAs prompt your audience to take actions that benefit your business, whether that's actually buying a product, signing up for a newsletter or downloading a brochure.

Article
Predictive or Prescriptive Analytics? Your Business Needs Both
By Nicole Fallon | November 30, 2020

Your business is probably using analytics to predict trends and plan for the future. But don't forget about prescriptive analytics, which leads to concrete decisions.

Article
How to Become a Customer-Centric Business
By Marisa Sanfilippo | November 27, 2020

A customer-centric business focuses primarily on the customer experience with the brand and product. Here's how to become a customer-centric business.

Article
Holiday Marketing: 8 Trends That Will Drive Sales
By Sammi Caramela | November 24, 2020

Here are eight holiday marketing trends to leverage this year.

Article
Tips and Tricks to Using CRM for Customer Service
By Matt Alderton | November 24, 2020

CRM software can improve customer service, sales and marketing. These tips can optimize your use of CRM software.

Article
How to Optimize Your E-Commerce Website for Holiday Shoppers
By Marisa Sanfilippo | November 23, 2020

Optimizing your e-commerce website this holiday season can boost sales and customer satisfaction.

Article
How to Make the Most of Small Business Saturday
By Kiely Kuligowski | November 23, 2020

Small Business Saturday is a great way to build up your business and your local economy.

Article
Small Business Marketing Guide: Everything New and Existing Businesses Should Know About Acquiring New Customers
By Jennifer Post | November 20, 2020

Small businesses have a lot to manage, including marketing. This guide will introduce you to core concepts of small business marketing.

Article
Direct Mail Marketing Guide for Small Businesses
By Kiely Kuligowski | November 19, 2020

Direct mail might be less common these days, but it's still a highly effective way to reach customers outside of digital marketing.

Article
How to Prepare Your Business for Holiday Shopping 2020
By Kiely Kuligowski | November 19, 2020

See what the major shopping trends are for the 2020 holiday season and learn how your business can prepare for them.

Article
Holiday Sales Guide: The Best Days to Offer Sales
By Marisa Sanfilippo | November 18, 2020

Every business can benefit from offering holiday sales. Here are the best days to run a sale.

Article
Conversion Tracking 101
By Max Freedman | November 17, 2020

Conversion tracking helps you better understand how your customers engage with your business and take desirable actions, whether signing up for a newsletter or making a purchase.

Article
13 Ways to Prepare Your Small Business for Holiday Sales
By Kiely Kuligowski | November 17, 2020

With the 2020 holiday shopping season shaping up to be like no other, here's how you can prepare your business.

Article
How CRM Analytics Work
By Max Freedman | November 16, 2020

CRM analytics give your business insights into your customer service and sales operations. Use this data to make better decisions and maximize customer lifetime value.

Article
10 Ways to Handle Difficult Customers
By Skye Schooley | November 04, 2020

Learn what training courses and techniques help defuse difficult customer situations.

Article
How to Create Triggered Emails
By Kiely Kuligowski | October 27, 2020

Triggered emails can save you time and increase revenue for your business. Here's how to create your own campaign.

Article
How to Create a Landing Page That Converts
By Business News Daily | October 27, 2020

Landing pages offer your audience relevant information and serve up your most important CTAs. Here's how to make sure your landing page is optimized to drive conversions.

Article
How to Develop Successful Email Drip Campaigns
By Kiely Kuligowski | October 12, 2020

Email drip campaigns are an easy way to connect with customers and grow your email list.

Article
Choosing the Right Email Marketing Service for Your Business
By Simone Johnson | October 07, 2020

Here is a guide to choosing the right email marketing software for your business needs. We explain key features, pricing and benefits.