Sales & Marketing

This guide offers recommendations for small business sales apps and explains how businesses can use these sales software programs to their advantage.

Learn the dos and don'ts of an elevator pitch, and why it's an essential business speech.

Analyzing key metrics can help drive success within your business and make you more competitive. Here is how your CRM can help in those efforts.

Knowing your customer retention rate and some strategies to improve it can help boost your bottom line. See the calculation and get tips here.

Email marketing is an affordable, effective marketing strategy for small businesses. Learn how email marketing can improve sales and build relationships.

This guide describes contact management and how it works to improve a business's communications with its customers.

Email marketing is profitable, but only if you track the right metrics. Here are seven email marketing metrics to grow your business.

There's a science to persuasion, and you can use it to your advantage in understanding and influencing consumer behavior.

Discover the benefits of customer surveys, learn how to develop a customer survey and decide how often to conduct customer surveys.

CRM data analytics can help you track sales and service performance and improve your methods. Learn about the types of CRM analytics and how to track them.

A sales funnel is a marketing term for the customer journey as they move toward purchasing. Learn about the sales funnel stages and how to build one.

CRM funnels are similar to sales funnels. Learn how to create a CRM funnel that works with CRM software to automatically track, engage and nurture leads.

National Days provide unique opportunities for businesses to embark on advertising campaigns. Learn about 50 days you can use in national advertising.

This article explains the importance of communicating well with your customers, as well as offers tips for how to improve your customer engagement.

Simple scents work best at getting customers to buy. Here’s how smells can make people want to spend money.

Learn about third-party logistics and how outsourcing key e-commerce processes can improve a business's bottom line. Plus, see the best 3PL providers.

Word-of-mouth referrals can be more effective than traditional advertising if you know how to encourage them. This guide explains how you can do it.

Direct mail remains a highly effective marketing channel. Here's why and how you should use it.

Many businesses are so focused on new clients they ignore current customers. Learn strategies to grow your business while keeping your current customers.

CRM is mostly used as a sales tool while marketing automation is a lead generation and nurturing tool. Using them together yields powerful results.

Phone etiquette is essential to maintaining customer satisfaction and representing your brand professionally. Here's how to manage your phone lines.

Quality SMS marketing means personalized, concise messages. Before launching your campaign, brush up on current laws and best practices.

Set your company up for success with these tips for Small Business Saturday.

Find out how telling your story can help your business grow, and get storytelling tips for turning customers into brand champions.

There are many reasons why your customers never finish the checkout process. Find out how to fix the issues that hurt your online store sales.

Sales cycles are crucial to bring in new customers and keep current customers loyal to your business. Here are the steps to implement a sales cycle.

CRM software is an excellent tool to streamline marketing campaigns. Learn about six CRM features that improve marketing efforts and how to choose a CRM.

Consumers are spending more on organic food than ever.

Learn about the major retail trends that are expected to affect the retail industry this year.

Follow these best practices for responding to difficult customers and improving customer satisfaction.