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Sales & Marketing

Everything that you need to know to find more customers, and drive more revenue for your business. Learn the latest from the experts.

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How to Write a Great 'About' Section for Your Company's Website
By Jamie Johnson | July 30, 2021

First impressions can make or break your company. Follow these tips on writing an effective "about" page for your business's website.

9 Transactional Emails to Help You Close the Deal
By Jamie Johnson | July 29, 2021

These nine transactional emails will help you boost your sales, communicate important information to your customers, and improve the customer experience overall.

How to Upload PowerPoint Presentations to YouTube
By Sean Peek | July 29, 2021

Putting a presentation on YouTube can be a great way to reach co-workers and customers, and it's easy to do. Here's how.

Consumers Have Human-like Relationships with Brands
By Julie Thompson | July 28, 2021

Consumers show similar emotions in relationships in brands as they do with other humans.

The Science of Persuasion: How to Influence Consumer Choice
By Sean Peek | July 23, 2021

There's a science to persuasion, and you can use it to your advantage in understanding and influencing consumer behavior.

13 Secrets for Growing Your Business Quickly
By Sean Peek | July 20, 2021

There's no surefire formula for instant success, but you can boost your business's growth with these tips from startup founders.

CRM Certification and Training
By Julie Thompson | July 06, 2021

As CRM software becomes more important for businesses, high-level training and certifications do as well.

What Is Contact Management?
By Julie Thompson | July 02, 2021

Contact management is essential for keeping digital records of customer data.

9 Reasons to Try Text Message Marketing for Your Small Business
By Max Freedman | June 30, 2021

Text messaging isn't just a convenient way to chat with friends. It's also a powerful mobile marketing tool for small businesses.

Why Sex Sells… More Than Ever
By Nicole Fallon | June 25, 2021

Magazine ads featuring sex are on the rise, with the exception of two not-too-sexy industries.

Best Sales Apps for Small Businesses
By Max Freedman | April 20, 2021

These sales app can improve your small business's ability to attract and retain customers.

How Customer Delight Will Keep Them Coming Back
By Donna Fuscaldo | April 19, 2021

Customer delight can increase your sales and improve your brand reputation among current and potential customers.

7 Lead-Nurturing Strategies
By Yara Simón | April 14, 2021

A good lead-nurturing strategy can drive many positive results for your business.

How to Close the Deal: 10 Sales Strategies
By Yara Simón | April 07, 2021

Salespeople spend a lot of time trying to close the deal. Here are a few strategies that can make you more successful.

Sales Training Programs for Your Team
By Marisa Sanfilippo | March 19, 2021

Your sales team can benefit from these four training programs, which are designed to help them close more deals and improve customer satisfaction.

How to Develop Event Marketing Plans for Live and Virtual Events
By Jennifer Post | March 18, 2021

While live and virtual events have similar objectives, the marketing planning and budgeting for both types of events differs.

SMS Survey Basics: How to Send a Text Survey
By Nicole Fallon | March 16, 2021

A text or SMS survey can help you gather feedback from your customers quickly and effectively.

How Your Business Can Benefit From Feedback Surveys
By Sean Peek | March 16, 2021

Feedback surveys offer customers and employees a way to provide both positive and negative feedback that businesses can use to improve.

How to Develop a Customer Survey
By Sean Peek | March 12, 2021

Customer surveys have a high ROI and provide numerous advantages for businesses.

How to Calculate Your Customer Retention Rate
By Max Freedman | March 11, 2021

Knowing your customer retention rate and some strategies to improve it can help you boost your bottom line.

How to Track and Manage Lead Sources
By Max Freedman | March 09, 2021

Properly tracking and managing your lead sources can help drive future sales.

How to Qualify a Lead
By Max Freedman | March 05, 2021

Lead generation is important, but qualifying your leads to determine which ones are worth pursuing can save you time and money.

How to Analyze Survey Data
By Max Freedman | March 05, 2021

Survey data can help you better understand your customers or target audience. The ability to properly analyze survey data is critical to making the most of it.

7 Tips on How to Build Customer Loyalty
By Sean Peek | March 04, 2021

Customer loyalty can help your business boom in the best of times, but it can also help you survive in tough or challenging times.

Small Business Guide to Email Retargeting
By Jennifer Post | March 03, 2021

Email retargeting can help you stay in touch with subscribers who previously showed interest in your business but who've lost touch. Here's how it works.

Why Analyzing Sales Data Is Important for Small Businesses
By Donna Fuscaldo | March 01, 2021

Poring over sales data may not be at the top of your priority list, but the information you glean from it can helpyou grow and improve your business operations.

How to Create a Content Calendar
By Yara Simón | February 26, 2021

A content calendar can improve your content marketing efforts by aligning brand voice across channels and delivering relevant content to your audience. Here's how to develop a content calendar.

Responding to Online Reviews Can Help Your Business
By Andrew Martins | February 26, 2021

Do you respond to online reviews about your small business? Here's why you should, regardless of whether they're positive or negative.

How to Avoid Sending Spam Text Messages to Customers
By Julie Thompson | February 25, 2021

It can be tempting to take advantage of text message marketing and the direct line to your audience. But spamming your customers can be counterproductive.

How to Develop a Content Strategy
By Yara Simón | February 25, 2021

Your content marketing efforts could be vastly improved by developing a comprehensive content strategy. Here's what it should include.