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Sales & Marketing

Everything that you need to know to find more customers, and drive more revenue for your business. Learn the latest from the experts.

Latest: Advice, Tips and Resources

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Article
6 Benefits of Email Marketing for Small Businesses
By Jamie Johnson | February 16, 2021

Email marketing allows small businesses to reach their target audience directly. Here are the six biggest benefits of email marketing.

Article
How to Create Click-to-Call
By Max Freedman | February 15, 2021

Click-to-call gives current and potential customers a simple and convenient way to connect with your team over the phone.

Article
How to Build and Grow a Sales Pipeline
By Marisa Sanfilippo | February 15, 2021

Building a sales pipeline can help you understand how your customers interact with your brand and products or services.

Article
Guide to Building a Sales Funnel
By David Gargaro | February 10, 2021

A sales funnel can help you track your leads as they progress closer to becoming paying customers.

Article
How CRM Works in the Sales Funnel
By David Gargaro | February 09, 2021

CRM software can inform you about your customers and how they move through your sales funnel, helping you improve the customer experience from prospect to buyer.

Article
How CRM Benefits Marketing Campaigns
By David Gargaro | February 08, 2021

CRM software can be an indispensable tool for improving marketing campaigns.

Article
How to Develop a Sales Report
By Max Freedman | February 05, 2021

Here's how to develop a sales report that provides detailed information on your sales department's performance.

Article
How to Perfect Your Lead Generation Process
By Max Freedman | February 05, 2021

Perfecting the lead generation process could result in more sales and faster business growth.

Article
6 Ways to Create an Effective Sales Forecast
By Max Freedman | February 01, 2021

In order to be prepared for your company's future, you need to be able to properly forecast what your sales are going to be.

Article
FTC Telemarketing Laws to Call By
By Mona Bushnell | January 27, 2021

These FTC telemarketing rules are critical for businesses to know before engaging in any type of telemarketing.

Article
Improve Your Marketing Automation With These Tips
By Jordan Beier | January 27, 2021

Marketing automation handles time-consuming tasks, allowing business owners to hone their marketing strategy. Discover which tasks you can deploy to an automated marketing solution.

Article
What Is Customer Segmentation?
By Jordan Beier | January 22, 2021

Improve the efficiency and focus of every department in your business with customer segmentation.

Article
How to Create a Lead Capture Form
By Max Freedman | January 20, 2021

This guide explains the benefits of a lead capture form and how to build one for your landing pages.

Article
How to Create a Quote
By Max Freedman | January 19, 2021

A potential customer or client may request a price quote from you. Here's how to provide a professional estimate.

Article
How to Develop a Sales Script
By Business News Daily | January 18, 2021

A sales script is a set of guidelines that can help you keep your message consistent across your company and improve your sales techniques.

Article
How CRMs Streamline Email Marketing
By Kiely Kuligowski | January 15, 2021

Using CRM and email marketing tools together can help you create targeted, personalized campaigns.

Article
CRM vs. Marketing Automation: What's the Difference?
By Kiely Kuligowski | January 13, 2021

While CRM and marketing automation seem similar, there are key differences between the two types of software.

Article
SMS Marketing Best Practices: Text Message Marketing Do's and Don'ts
By Kiely Kuligowski | January 11, 2021

Boost your marketing ROI and avoid getting blocked by following these tips.

Article
Text Message Marketing: Tips, Tools and Services
By Kiely Kuligowski | January 08, 2021

Text message marketing can be a highly effective way to stay in touch with your audience.

Article
A Guide to Managing Customer Relationships
By David Gargaro | January 05, 2021

Managing customer relationships is critical to retention and customer loyalty. Here's how to effectively manage customer relationships.

Article
7 Ways to Improve Your Sales
By Kiely Kuligowski | January 05, 2021

Need help improving your sales process? Try these seven strategies.

Article
7 Tips for Creating a Great Business Marketing Plan
By Adryan Corcione | January 05, 2021

Marketing is a key component in the success of every small business. Use these seven tips to create a plan that works for you.

Article
The Future of Retail: Trends for 2021
By Andrew Martins | January 04, 2021

The pandemic changed the retail landscape in a big way. Find out what retail industry experts have to say about the trends that will continue into 2021 and what's coming next for retailers.

Article
3PL Logistics Guide
By Max Freedman | December 30, 2020

3PL refers to the outsourcing of e-commerce processes. How could 3PL improve your e-commerce business?

Article
5 Ways to Get More Email Sign-Ups
By Katharine Paljug | December 23, 2020

Use these five strategies to get more customers on your email list and keep them there longer.

Article
Types of Surveys Your Business Should Use
By David Gargaro | December 23, 2020

Businesses can leverage surveys to better understand their target market. Here's how to use surveys for your business.

Article
Local Marketing Strategies for Success
By Adam Uzialko | December 22, 2020

For many businesses, their marketing efforts need to reach a local audience. Here are some local marketing strategies for small businesses.

Article
How to Boost Post-Holiday Sales
By Andrew Martins | December 21, 2020

When the holidays have come and gone, your business can still drive sales. Here's how to boost your post-holiday sales.

Article
7 Tech Trends That Will Influence Your Marketing Strategies in 2021
By Bennett Conlin | December 21, 2020

2021 will be a year of continued change in the digital marketing space. Here are seven trends to leverage.

Article
Tips for Hiring a Marketing Company
By Adam Uzialko | December 18, 2020

Hiring a marketing company is a risk that could either pay off or fall flat. Here's how to hire a marketing company to ensure the success of your next marketing campaign.