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Sales & Marketing

Everything that you need to know to find more customers, and drive more revenue for your business. Learn the latest from the experts.

Latest: Advice, Tips and Resources

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Article
How to Prepare Your Business for Holiday Shopping 2020
By Kiely Kuligowski | November 19, 2020

See what the major shopping trends are for the 2020 holiday season and learn how your business can prepare for them.

Article
Holiday Sales Guide: The Best Days to Offer Sales
By Marisa Sanfilippo | November 18, 2020

Every business can benefit from offering holiday sales. Here are the best days to run a sale.

Article
Conversion Tracking 101
By Max Freedman | November 17, 2020

Conversion tracking helps you better understand how your customers engage with your business and take desirable actions, whether signing up for a newsletter or making a purchase.

Article
13 Ways to Prepare Your Small Business for Holiday Sales
By Kiely Kuligowski | November 17, 2020

With the 2020 holiday shopping season shaping up to be like no other, here's how you can prepare your business.

Article
How CRM Analytics Work
By Max Freedman | November 16, 2020

CRM analytics give your business insights into your customer service and sales operations. Use this data to make better decisions and maximize customer lifetime value.

Article
10 Ways to Handle Difficult Customers
By Skye Schooley | November 04, 2020

Learn what training courses and techniques help defuse difficult customer situations.

Article
How to Create Triggered Emails
By Kiely Kuligowski | October 27, 2020

Triggered emails can save you time and increase revenue for your business. Here's how to create your own campaign.

Article
How to Create a Landing Page That Converts
By Business News Daily | October 27, 2020

Landing pages offer your audience relevant information and serve up your most important CTAs. Here's how to make sure your landing page is optimized to drive conversions.

Article
How to Develop Successful Email Drip Campaigns
By Kiely Kuligowski | October 12, 2020

Email drip campaigns are an easy way to connect with customers and grow your email list.

Article
Choosing the Right Email Marketing Service for Your Business
By Simone Johnson | October 07, 2020

Here is a guide to choosing the right email marketing software for your business needs. We explain key features, pricing and benefits.

Article
How to Reach Your Target Customer
By Katharine Paljug | September 30, 2020

Struggling to pinpoint your audience? Here are several ways to find your target consumers.

Article
7 Ways to (Really) Know Your Customers
By Sammi Caramela | August 26, 2020

Customer engagement is important to building brand loyalty and driving repeat business. Here's how to improve your customer engagement.

Article
What Are Demographics in Marketing?
By Max Freedman | August 26, 2020

Demographics are a key part of your small business marketing strategy. Demographics help you identify the individual members of your audience by key characteristics, wants and needs.

Article
How to Run a Successful Text Message Marketing Campaign
By Sammi Caramela | August 18, 2020

Learn how to run a successful text message marketing campaign for your small business.

Article
Customer Service 101: Phone Etiquette for Small Businesses
By Sammi Caramela | July 29, 2020

Phone etiquette is essential to maintaining customer satisfaction and representing your brand professionally. Here's what small business owners should know about managing the phone lines.

Article
Advertising vs. Marketing: What's the Difference, and Which Should I Use?
By Max Freedman | July 16, 2020

There is a nuanced difference between advertising and marketing. Understanding this difference is key to building a successful marketing strategy for your small business.

Article
How Businesses Are Collecting Data (And What They're Doing With It)
By Max Freedman | June 17, 2020

Many businesses collect data for multifold purposes. Here's how to know what they're doing with your personal data and whether it is secure.

Article
14 Important Traits Successful Salespeople Share
By Max Freedman | June 09, 2020

If you want to succeed at selling, it's important to emulate the traits of those who came before you. These are some of the most important traits that successful salespeople share.

Article
How Do I Advertise on the Internet on a Small Budget?
By Business News Daily Editor | June 02, 2020

There are many other relatively inexpensive things you can do to get customers to your business.

Article
The 3 C's of Driving Sales: Connect, Convince, Collaborate
By Business News Daily Editor | May 29, 2020

Author and sales expert Mike Schultz outlines the three levels of selling that differentiate those who make a sale and those who don't.

Article
Bad Customer Service? Most Consumers Will Dump Your Brand
By Business News Daily Editor | May 24, 2020

One of the biggest and easiest ways of winning lifelong customer loyalty is providing stellar customer service. Learn what works and what doesn't here.

Article
Small Business Guide to Using Flipboard
By Business News Daily Editor | May 15, 2020

Follow these steps to make the best use of Flipboard for your small business.

Article
4 Ways to Implement Psychology in Marketing
By Business News Daily Editor | May 15, 2020

Leveraging psychology as a marketing tactic is a great way to get your brand noticed. Here's how to do it.

Article
What Small Businesses Need to Know About Lead Generation
By Business News Daily Editor | May 13, 2020

Strong customer relationships are the heart of a successful small business, but customer acquisition can be a challenge. Here's how to generate leads and grow your business.

Article
Simplicity Is Key to Effective Online Advertising
By Business News Daily Editor | May 06, 2020

Online ads make more of an impact when they are simple and easy for viewers to comprehend.

Article
5 Strategies to Build and Track Audience Engagement
By Business News Daily Editor | May 06, 2020

An engaged audience is critical for any brand's marketing success. Experts share their smart strategies for boosting and tracking engagement.

Article
Social Media Contributes to Ethical Lapses at Work
By Business News Daily Editor | April 30, 2020

Social media has created a culture in which openness and lack of privacy is the norm.

Article
7 Email Marketing Tips (Plus Evidence of Success)
By Sean Peek | April 29, 2020

Email marketing is an easy and affordable tool entrepreneurs can use to grow their small businesses, but many don’t know where to start. Follow these seven tips to launch a successful campaign.

Article
Design Strategy: How Customers Respond to Your Brand's Colors
By Business News Daily Editor | March 09, 2020

Your color scheme can impact customer satisfaction. Here's how consumers might react to your palette.

Article
The Smells That Make Shoppers Spend More
By Business News Daily Editor | March 09, 2020

While holiday shopping this year, you might want to pay more attention to how things smell in the stores you're visiting. Those scents just might make your spend more.