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Sales & Marketing

Everything that you need to know to find more customers, and drive more revenue for your business. Learn the latest from the experts.

Latest: Advice, Tips and Resources

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Article
How to Analyze Survey Data
By Max Freedman | March 05, 2021

Survey data can help you better understand your customers or target audience. The ability to properly analyze survey data is critical to making the most of it.

Article
7 Tips on How to Build Customer Loyalty
By Sean Peek | March 04, 2021

Customer loyalty can help your business boom in the best of times, but it can also help you survive in tough or challenging times.

Article
Small Business Guide to Email Retargeting
By Jennifer Post | March 03, 2021

Email retargeting can help you stay in touch with subscribers who previously showed interest in your business but who've lost touch. Here's how it works.

Article
Why Analyzing Sales Data Is Important for Small Businesses
By Donna Fuscaldo | March 01, 2021

Poring over sales data may not be at the top of your priority list, but the information you glean from it can helpyou grow and improve your business operations.

Article
How to Create a Content Calendar
By Yara Simón | February 26, 2021

A content calendar can improve your content marketing efforts by aligning brand voice across channels and delivering relevant content to your audience. Here's how to develop a content calendar.

Article
Responding to Online Reviews Can Help Your Business
By Andrew Martins | February 26, 2021

Do you respond to online reviews about your small business? Here's why you should, regardless of whether they're positive or negative.

Article
How to Avoid Sending Spam Text Messages to Customers
By Julie Thompson | February 25, 2021

It can be tempting to take advantage of text message marketing and the direct line to your audience. But spamming your customers can be counterproductive.

Article
How to Develop a Content Strategy
By Yara Simón | February 25, 2021

Your content marketing efforts could be vastly improved by developing a comprehensive content strategy. Here's what it should include.

Article
What Is Evergreen Content?
By Yara Simón | February 25, 2021

Evergreen content is an important part of any content marketing strategy. Here's how to create it.

Article
How to Connect with Customers
By Sammi Caramela | February 23, 2021

Follow these 10 strategies to strengthen your connection to your customers.

Article
What Is Website Visitor Tracking?
By Rachelle Gordon | February 19, 2021

Tracking visitors to your website can improve other elements of your broader marketing strategy.

Article
Email Marketing List Maintenance Best Practices
By Jamie Johnson | February 17, 2021

Email marketing is most effective when based on an up-to-date and accurate email list. These best practices will ensure your email list is up to the task.

Article
6 Benefits of Email Marketing for Small Businesses
By Jamie Johnson | February 16, 2021

Email marketing allows small businesses to reach their target audience directly. Here are the six biggest benefits of email marketing.

Article
How to Create Click-to-Call
By Max Freedman | February 15, 2021

Click-to-call gives current and potential customers a simple and convenient way to connect with your team over the phone.

Article
How to Build and Grow a Sales Pipeline
By Marisa Sanfilippo | February 15, 2021

Building a sales pipeline can help you understand how your customers interact with your brand and products or services.

Article
Guide to Building a Sales Funnel
By David Gargaro | February 10, 2021

A sales funnel can help you track your leads as they progress closer to becoming paying customers.

Article
How CRM Works in the Sales Funnel
By David Gargaro | February 09, 2021

CRM software can inform you about your customers and how they move through your sales funnel, helping you improve the customer experience from prospect to buyer.

Article
How CRM Benefits Marketing Campaigns
By David Gargaro | February 08, 2021

CRM software can be an indispensable tool for improving marketing campaigns.

Article
How to Develop a Sales Report
By Max Freedman | February 05, 2021

Here's how to develop a sales report that provides detailed information on your sales department's performance.

Article
How to Perfect Your Lead Generation Process
By Max Freedman | February 05, 2021

Perfecting the lead generation process could result in more sales and faster business growth.

Article
6 Ways to Create an Effective Sales Forecast
By Max Freedman | February 01, 2021

In order to be prepared for your company's future, you need to be able to properly forecast what your sales are going to be.

Article
FTC Telemarketing Laws to Call By
By Mona Bushnell | January 27, 2021

These FTC telemarketing rules are critical for businesses to know before engaging in any type of telemarketing.

Article
Improve Your Marketing Automation With These Tips
By Jordan Beier | January 27, 2021

Marketing automation handles time-consuming tasks, allowing business owners to hone their marketing strategy. Discover which tasks you can deploy to an automated marketing solution.

Article
What Is Customer Segmentation?
By Jordan Beier | January 22, 2021

Improve the efficiency and focus of every department in your business with customer segmentation.

Article
How to Create a Lead Capture Form
By Max Freedman | January 20, 2021

This guide explains the benefits of a lead capture form and how to build one for your landing pages.

Article
How to Create a Quote
By Max Freedman | January 19, 2021

A potential customer or client may request a price quote from you. Here's how to provide a professional estimate.

Article
How to Develop a Sales Script
By Yara Simón | January 18, 2021

A sales script is a set of guidelines that can help you keep your message consistent across your company and improve your sales techniques.

Article
How CRMs Streamline Email Marketing
By Kiely Kuligowski | January 15, 2021

Using CRM and email marketing tools together can help you create targeted, personalized campaigns.

Article
CRM vs. Marketing Automation: What's the Difference?
By Kiely Kuligowski | January 13, 2021

While CRM and marketing automation seem similar, there are key differences between the two types of software.

Article
SMS Marketing Best Practices: Text Message Marketing Do's and Don'ts
By Kiely Kuligowski | January 11, 2021

Boost your marketing ROI and avoid getting blocked by following these tips.