Sales & Marketing

First impressions can make or break your company. Follow these tips on writing an effective "about" page for your business's website.

These nine transactional emails will help you boost your sales, communicate important information to your customers, and improve the customer experience overall.

Putting a presentation on YouTube can be a great way to reach co-workers and customers, and it's easy to do. Here's how.

Consumers show similar emotions in relationships in brands as they do with other humans.

There's a science to persuasion, and you can use it to your advantage in understanding and influencing consumer behavior.

There's no surefire formula for instant success, but you can boost your business's growth with these tips from startup founders.

As CRM software becomes more important for businesses, high-level training and certifications do as well.

Contact management is essential for keeping digital records of customer data.

Text messaging isn't just a convenient way to chat with friends. It's also a powerful mobile marketing tool for small businesses.

Magazine ads featuring sex are on the rise, with the exception of two not-too-sexy industries.

These sales app can improve your small business's ability to attract and retain customers.

Customer delight can increase your sales and improve your brand reputation among current and potential customers.

A good lead-nurturing strategy can drive many positive results for your business.

Salespeople spend a lot of time trying to close the deal. Here are a few strategies that can make you more successful.

Your sales team can benefit from these four training programs, which are designed to help them close more deals and improve customer satisfaction.

While live and virtual events have similar objectives, the marketing planning and budgeting for both types of events differs.

A text or SMS survey can help you gather feedback from your customers quickly and effectively.

Feedback surveys offer customers and employees a way to provide both positive and negative feedback that businesses can use to improve.

Customer surveys have a high ROI and provide numerous advantages for businesses.

Knowing your customer retention rate and some strategies to improve it can help you boost your bottom line.

Properly tracking and managing your lead sources can help drive future sales.

Lead generation is important, but qualifying your leads to determine which ones are worth pursuing can save you time and money.

Survey data can help you better understand your customers or target audience. The ability to properly analyze survey data is critical to making the most of it.

Customer loyalty can help your business boom in the best of times, but it can also help you survive in tough or challenging times.

Email retargeting can help you stay in touch with subscribers who previously showed interest in your business but who've lost touch. Here's how it works.

Poring over sales data may not be at the top of your priority list, but the information you glean from it can helpyou grow and improve your business operations.

A content calendar can improve your content marketing efforts by aligning brand voice across channels and delivering relevant content to your audience. Here's how to develop a content calendar.

Do you respond to online reviews about your small business? Here's why you should, regardless of whether they're positive or negative.

It can be tempting to take advantage of text message marketing and the direct line to your audience. But spamming your customers can be counterproductive.

Your content marketing efforts could be vastly improved by developing a comprehensive content strategy. Here's what it should include.