Sales & Marketing

See what the major shopping trends are for the 2020 holiday season and learn how your business can prepare for them.

Every business can benefit from offering holiday sales. Here are the best days to run a sale.

Conversion tracking helps you better understand how your customers engage with your business and take desirable actions, whether signing up for a newsletter or making a purchase.

With the 2020 holiday shopping season shaping up to be like no other, here's how you can prepare your business.

CRM analytics give your business insights into your customer service and sales operations. Use this data to make better decisions and maximize customer lifetime value.

Learn what training courses and techniques help defuse difficult customer situations.

Triggered emails can save you time and increase revenue for your business. Here's how to create your own campaign.

Landing pages offer your audience relevant information and serve up your most important CTAs. Here's how to make sure your landing page is optimized to drive conversions.

Email drip campaigns are an easy way to connect with customers and grow your email list.

Here is a guide to choosing the right email marketing software for your business needs. We explain key features, pricing and benefits.

Struggling to pinpoint your audience? Here are several ways to find your target consumers.

Customer engagement is important to building brand loyalty and driving repeat business. Here's how to improve your customer engagement.

Demographics are a key part of your small business marketing strategy. Demographics help you identify the individual members of your audience by key characteristics, wants and needs.

Learn how to run a successful text message marketing campaign for your small business.

Phone etiquette is essential to maintaining customer satisfaction and representing your brand professionally. Here's what small business owners should know about managing the phone lines.

There is a nuanced difference between advertising and marketing. Understanding this difference is key to building a successful marketing strategy for your small business.

Many businesses collect data for multifold purposes. Here's how to know what they're doing with your personal data and whether it is secure.

If you want to succeed at selling, it's important to emulate the traits of those who came before you. These are some of the most important traits that successful salespeople share.

There are many other relatively inexpensive things you can do to get customers to your business.

Author and sales expert Mike Schultz outlines the three levels of selling that differentiate those who make a sale and those who don't.

One of the biggest and easiest ways of winning lifelong customer loyalty is providing stellar customer service. Learn what works and what doesn't here.

Follow these steps to make the best use of Flipboard for your small business.

Leveraging psychology as a marketing tactic is a great way to get your brand noticed. Here's how to do it.

Strong customer relationships are the heart of a successful small business, but customer acquisition can be a challenge. Here's how to generate leads and grow your business.

Online ads make more of an impact when they are simple and easy for viewers to comprehend.

An engaged audience is critical for any brand's marketing success. Experts share their smart strategies for boosting and tracking engagement.

Social media has created a culture in which openness and lack of privacy is the norm.

Email marketing is an easy and affordable tool entrepreneurs can use to grow their small businesses, but many don’t know where to start. Follow these seven tips to launch a successful campaign.

Your color scheme can impact customer satisfaction. Here's how consumers might react to your palette.

While holiday shopping this year, you might want to pay more attention to how things smell in the stores you're visiting. Those scents just might make your spend more.