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Sales & Marketing

Everything that you need to know to find more customers, and drive more revenue for your business. Learn the latest from the experts.

Latest: Advice, Tips and Resources

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Article
13 Best Podcasts for Salesforce Fanatics
By Max Freedman | June 09, 2021

Love Salesforce and learning about it? These 13 podcasts are exactly the education you're looking for.

Article
What Are CRM Models?
By Max Freedman | April 21, 2021

CRM models can help you better understand how your company reaches, converts and retains customers.

Article
Best Sales Apps for Small Businesses
By Max Freedman | April 20, 2021

These sales app can improve your small business's ability to attract and retain customers.

Article
How Customer Delight Will Keep Them Coming Back
By Donna Fuscaldo | April 19, 2021

Customer delight can increase your sales and improve your brand reputation among current and potential customers.

Article
7 Lead-Nurturing Strategies
By Yara Simón | April 14, 2021

A good lead-nurturing strategy can drive many positive results for your business.

Article
How to Close the Deal: 10 Sales Strategies
By Yara Simón | April 07, 2021

Salespeople spend a lot of time trying to close the deal. Here are a few strategies that can make you more successful.

Article
How to Use a CRM for Lead Management
By Max Freedman | March 31, 2021

CRM software helps streamline your lead management process and ensure valuable prospects don't fall through the cracks.

Article
How to Create a CRM Dashboard (Examples)
By Max Freedman | March 31, 2021

A CRM dashboard gives your employees a snapshot of the metrics that matter most.

Article
How a Mobile CRM Benefits Your Business
By Max Freedman | March 30, 2021

Having a CRM system that has the same functionality on mobile devices as it does on a computer offers significant benefits for your business and employees.

Article
How to Master Cold Calling (Scripts Included)
By Yara Simón | March 29, 2021

Cold calling is a way to reach new customers that has many benefits as well as challenges.

Article
Sales Training Programs for Your Team
By Marisa Sanfilippo | March 19, 2021

Your sales team can benefit from these four training programs, which are designed to help them close more deals and improve customer satisfaction.

Article
How to Develop Event Marketing Plans for Live and Virtual Events
By Jennifer Post | March 18, 2021

While live and virtual events have similar objectives, the marketing planning and budgeting for both types of events differs.

Article
SMS Survey Basics: How to Send a Text Survey
By Nicole Fallon | March 16, 2021

A text or SMS survey can help you gather feedback from your customers quickly and effectively.

Article
How Your Business Can Benefit From Feedback Surveys
By Sean Peek | March 16, 2021

Feedback surveys offer customers and employees a way to provide both positive and negative feedback that businesses can use to improve.

Article
CRM Metrics You Should Know
By Matt D'Angelo | March 15, 2021

Picking the right CRM metrics to measure may not be difficult, but it should relate to your overall strategy.

Article
How to Develop a Customer Survey
By Sean Peek | March 12, 2021

Customer surveys have a high ROI and provide numerous advantages for businesses.

Article
How to Calculate Your Customer Retention Rate
By Max Freedman | March 11, 2021

Knowing your customer retention rate and some strategies to improve it can help you boost your bottom line.

Article
What Is Sales Force Automation?
By Marisa Sanfilippo | March 11, 2021

Sales force automation can improve your sales team's ability to engage with new leads and boost customer satisfaction.

Article
How to Set Up Workflows With a CRM
By Max Freedman | March 09, 2021

When used properly, CRM workflows can help streamline several of your company's marketing and sales operations.

Article
How to Track and Manage Lead Sources
By Max Freedman | March 09, 2021

Properly tracking and managing your lead sources can help drive future sales.

Article
How to Qualify a Lead
By Max Freedman | March 05, 2021

Lead generation is important, but qualifying your leads to determine which ones are worth pursuing can save you time and money.

Article
How to Analyze Survey Data
By Max Freedman | March 05, 2021

Survey data can help you better understand your customers or target audience. The ability to properly analyze survey data is critical to making the most of it.

Article
7 Tips on How to Build Customer Loyalty
By Sean Peek | March 04, 2021

Customer loyalty can help your business boom in the best of times, but it can also help you survive in tough or challenging times.

Article
Small Business Guide to Email Retargeting
By Jennifer Post | March 03, 2021

Email retargeting can help you stay in touch with subscribers who previously showed interest in your business but who've lost touch. Here's how it works.

Article
Why Analyzing Sales Data Is Important for Small Businesses
By Donna Fuscaldo | March 01, 2021

Poring over sales data may not be at the top of your priority list, but the information you glean from it can helpyou grow and improve your business operations.

Article
How to Create a Content Calendar
By Yara Simón | February 26, 2021

A content calendar can improve your content marketing efforts by aligning brand voice across channels and delivering relevant content to your audience. Here's how to develop a content calendar.

Article
Responding to Online Reviews Can Help Your Business
By Andrew Martins | February 26, 2021

Do you respond to online reviews about your small business? Here's why you should, regardless of whether they're positive or negative.

Article
How to Avoid Sending Spam Text Messages to Customers
By Julie Thompson | February 25, 2021

It can be tempting to take advantage of text message marketing and the direct line to your audience. But spamming your customers can be counterproductive.

Article
How to Develop a Content Strategy
By Yara Simón | February 25, 2021

Your content marketing efforts could be vastly improved by developing a comprehensive content strategy. Here's what it should include.