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Did you know the way your business smells could entice shoppers to spend more money? Here's everything you need to know about scent marketing.
First impressions can make or break your company. Follow these tips on writing an effective "about" page for your business's website.
These nine transactional emails will help you boost your sales, communicate important information to your customers, and improve the customer experience overall.
Putting a presentation on YouTube can be a great way to reach co-workers and customers, and it's easy to do. Here's how.
Consumers show similar emotions in relationships in brands as they do with other humans.
There's a science to persuasion, and you can use it to your advantage in understanding and influencing consumer behavior.
There's no surefire formula for instant success, but you can boost your business's growth with these tips from startup founders.
As CRM software becomes more important for businesses, high-level training and certifications do as well.
Contact management is essential for keeping digital records of customer data.
Text messaging isn't just a convenient way to chat with friends. It's also a powerful mobile marketing tool for small businesses.
Magazine ads featuring sex are on the rise, with the exception of two not-too-sexy industries.
Love Salesforce and learning about it? These 13 podcasts are exactly the education you're looking for.
CRM models can help you better understand how your company reaches, converts and retains customers.
These sales app can improve your small business's ability to attract and retain customers.
Customer delight can increase your sales and improve your brand reputation among current and potential customers.
A good lead-nurturing strategy can drive many positive results for your business.
Salespeople spend a lot of time trying to close the deal. Here are a few strategies that can make you more successful.
CRM software helps streamline your lead management process and ensure valuable prospects don't fall through the cracks.
A CRM dashboard gives your employees a snapshot of the metrics that matter most.
Having a CRM system that has the same functionality on mobile devices as it does on a computer offers significant benefits for your business and employees.
Cold calling is a way to reach new customers that has many benefits as well as challenges.
Your sales team can benefit from these four training programs, which are designed to help them close more deals and improve customer satisfaction.
While live and virtual events have similar objectives, the marketing planning and budgeting for both types of events differs.
A text or SMS survey can help you gather feedback from your customers quickly and effectively.
Feedback surveys offer customers and employees a way to provide both positive and negative feedback that businesses can use to improve.
Picking the right CRM metrics to measure may not be difficult, but it should relate to your overall strategy.
Customer surveys have a high ROI and provide numerous advantages for businesses.
Knowing your customer retention rate and some strategies to improve it can help you boost your bottom line.
Sales force automation can improve your sales team's ability to engage with new leads and boost customer satisfaction.