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Everything that you need to know to find more customers, and drive more revenue for your business. Learn the latest from the experts.

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Article
200+ Words That'll Land Your Email in the Spam Folder
By Max Freedman | October 19, 2021

Email spam trigger words include obviously ridiculous things and ordinary, everyday phrases. Here's a big list of phrases to avoid when possible.

Article
14 Important Traits Successful Salespeople Share
By Max Freedman | October 12, 2021

If you want to succeed at selling, it's important to emulate the traits of those who came before you. These are some of the most important traits that successful salespeople share.

Article
Why Word of Mouth Trumps Traditional Advertising
By Business News Daily | October 12, 2021

More people trust in-person recommendations than an advertisement.

Article
Don't Give Up: Why Sales Persistence Pays Off (Op-Ed)
By Business News Daily | October 12, 2021

Being persistent in the right way can have big payoffs for your bottom line.

Article
Understanding Your Customers' Experience
By Katharine Paljug | October 12, 2021

When it comes to understanding and improving customer experience, there are five things every business needs to know.

Article
Shoppers Still Prefer In-Store Over Online Shopping
By Chad Brooks | October 12, 2021

Research says shoppers prefer shopping in-store over online.

Article
How to Become a Customer-Centric Business
By Marisa Sanfilippo | October 12, 2021

A customer-centric business focuses primarily on the customer experience with the brand and product. Here's how to become a customer-centric business.

Article
Email Marketing Automation Guide
By Jamie Johnson | October 12, 2021

Email marketing automation can help you save time, increase your ROI, and deliver a better experience to your subscribers.

Article
What Is Opt-in Email Marketing?
By Jamie Johnson | October 12, 2021

When a new subscriber opts in to your list, they permit you to send them promotional emails. Learn more about opt-in email marketing, how it works, and what to know about opting out.

Article
Hard vs. Soft Email Bounces: What They Are and How to Avoid Them
By Jamie Johnson | October 12, 2021

A hard bounce means an email can't be delivered for permanent reasons, while a soft bounce indicates a temporary issue. Learn the differences between the two and how to minimize bounces.

Article
How to Embed a Video in Your Email
By Jamie Johnson | October 12, 2021

Adding video to your emails can improve your open rates and click-through rates while boosting customer engagement. Here are the top five benefits of using video and how to embed video in your emails.

Article
7 Email Marketing Metrics You Should Track
By Jamie Johnson | October 08, 2021

Every business owner should examine these seven email marketing metrics to learn how campaigns are performing, understand subscribers, and personalize content more effectively.

Article
The 3 C's of Driving Sales: Connect, Convince, Collaborate
By Business News Daily Editor | October 01, 2021

Author and sales expert Mike Schultz outlines the three levels of selling that differentiate those who make a sale and those who don't.

Article
What Are CRM Models?
By Max Freedman | October 01, 2021

CRM models can help you better understand how your company reaches, converts and retains customers.

Article
How to Create a CRM Dashboard (Examples)
By Max Freedman | October 01, 2021

A CRM dashboard gives your employees a snapshot of the metrics that matter most.

Article
How to Use a CRM for Lead Management
By Max Freedman | October 01, 2021

CRM software helps streamline your lead management process and ensure valuable prospects don't fall through the cracks.

Article
How a Mobile CRM Benefits Your Business
By Max Freedman | October 01, 2021

Having a CRM system that has the same functionality on mobile devices as it does on a computer offers significant benefits for your business and employees.

Article
How to Master Cold Calling (Scripts Included)
By Yara Simón | October 01, 2021

Cold calling is a way to reach new customers that has many benefits as well as challenges.

Article
CRM Metrics You Should Know
By Matt D'Angelo | October 01, 2021

Picking the right CRM metrics to measure may not be difficult, but it should relate to your overall strategy.

Article
What Is Sales Force Automation?
By Marisa Sanfilippo | October 01, 2021

Sales force automation can improve your sales team's ability to engage with new leads and boost customer satisfaction.

Article
How to Set Up Workflows With a CRM
By Max Freedman | October 01, 2021

When used properly, CRM workflows can help streamline several of your company's marketing and sales operations.

Article
How CRM Works in the Sales Funnel
By David Gargaro | October 01, 2021

CRM software can inform you about your customers and how they move through your sales funnel, helping you improve the customer experience from prospect to buyer.

Article
How CRM Benefits Marketing Campaigns
By David Gargaro | October 01, 2021

CRM software can be an indispensable tool for improving marketing campaigns.

Article
How CRMs Streamline Email Marketing
By Kiely Kuligowski | October 01, 2021

Using CRM and email marketing tools together can help you create targeted, personalized campaigns.

Article
CRM vs. Marketing Automation: What's the Difference?
By Kiely Kuligowski | October 01, 2021

While CRM and marketing automation seem similar, there are key differences between the two types of software.

Article
How CRM Analytics Work
By Max Freedman | October 01, 2021

CRM analytics give your business insights into your customer service and sales operations. Use this data to make better decisions and maximize customer lifetime value.

Article
13 Best Podcasts for Salesforce Fanatics
By Max Freedman | October 01, 2021

Love Salesforce and learning about it? These 13 podcasts are exactly the education you're looking for.

Article
What 'The Wizard of Oz' Can Teach Companies About CRM
By Matt D'Angelo | October 01, 2021

Tap into your sales team's knowledge and value their opinions on the tools they use.

Article
Tips and Tricks to Using CRM for Customer Service
By Matt Alderton | October 01, 2021

CRM software can improve customer service, sales and marketing. These tips can optimize your use of CRM software.