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Everything that you need to know to find more customers, and drive more revenue for your business. Learn the latest from the experts.

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Article
Everyone Is Not Your Customer: That's OK
By Lori Fairbanks | January 20, 2022

Narrowing your focus to a niche market helps your business find better customers.

Article
Better Data and Personalization Are the Future of Email Marketing
By Andrew Martins | January 19, 2022

Considering email marketing for your SMB? Here are some things you need to remember.

Article
11 Email Marketing Mistakes and How to Avoid Them
By Bennett Conlin | January 19, 2022

These email marketing mistakes plague small businesses.

Article
Small Business Guide to Sending Marketing Emails
By Kiely Kuligowski | January 18, 2022

Successful marketing email campaigns aren't easy. But if you know the steps to follow, your emails can make a difference.

Article
How to Run a Gift Card Program
By Jennifer Dublino | January 05, 2022

With a few easy steps, your small business can offer gift cards to your customers – and that could boost sales.

Article
How to Drive Sales Using Sound
By Matt D'Angelo | January 03, 2022

Sound and music can be a powerful business tool that any entrepreneur can use to improve sales.

Article
4 Ways to Put "Pokémon Go" to Work for Your Small Business
By Adam Uzialko | January 03, 2022

Here's how your business can capitalize on the "Pokémon Go" craze to attract customers and boost sales.

Article
How to Write a Sales Plan
By Business News Daily | December 22, 2021

Writing a sales plan for your business doesn't need to be hard. These tips will help you write an effective sales plan.

Article
DIY PR: 10 Public Relations Solutions for Small Businesses
By Marci Martin | December 21, 2021

Tackling your own startup PR? Use these 10 tech tools and resources to streamline your efforts.

Article
Who Sent the First Valentine's Day Cards?
By Anna Attkisson | December 21, 2021

Valentines date back to the 1400s, but a female entrepreneur in Massachusetts started the first Valentine business.

Article
SMS Marketing Best Practices: Text Message Marketing Do's and Don'ts
By Kiely Kuligowski | December 21, 2021

Boost your marketing ROI and avoid getting blocked by following these tips.

Article
7 Things Small Businesses Need to Know About PR
By Katharine Paljug | December 21, 2021

Public relations may seem like a need for large corporations or celebrities, but it can go a long way for the mom-and-pop shops. Here's what you need to know.

Article
Rebrand Your Business Without Losing Your Audience
By Katharine Paljug | December 21, 2021

All successful businesses grow, but some change so much that they need a full rebrand.

Article
First Impressions: What Good Design Can Do for Your Business
By Adryan Corcione | December 21, 2021

Whether it's your website, your logo or your marketing materials, design plays an important role in branding and promoting your small business.

Article
Tips for Starting a Podcast
By Paula Fernandes | December 21, 2021

Follow these steps to start your own podcast for your business.

Article
7 Email Marketing Tips (Plus Evidence of Success)
By Sean Peek | December 21, 2021

Email marketing is an easy and affordable tool entrepreneurs can use to grow their small businesses, but many don’t know where to start. Follow these seven tips to launch a successful campaign.

Article
Facial Recognition Advertising: The New Way to Target Ads at Consumers
By Kiely Kuligowski | December 21, 2021

Walgreens is trying out a new, personalized form of advertising.

Article
Customer Service 101: Phone Etiquette for Small Businesses
By Sammi Caramela | December 21, 2021

Phone etiquette is essential to maintaining customer satisfaction and representing your brand professionally. Here's what small business owners should know about managing the phone lines.

Article
What Is Greenwashing?
By Adryan Corcione | December 21, 2021

Greenwashing might sound clean, but it's a dirty business practice. Here's everything you need to know about greenwashing.

Article
7 E-Commerce Trends to Watch in 2022
By Sammi Caramela | December 20, 2021

Here are seven e-commerce trends to consider in 2019.

Article
13 Ways to Prepare Your Small Business for Holiday Sales
By Kiely Kuligowski | December 20, 2021

With the 2020 holiday shopping season shaping up to be like no other, here's how you can prepare your business.

Article
The Future of Retail: Trends for 2022
By Andrew Martins | December 20, 2021

The pandemic changed the retail landscape in a big way. Find out what retail industry experts have to say about the trends that will continue into 2021 and what's coming next for retailers.

Article
7 Tech Trends That Will Influence Your Marketing Strategies in 2022
By Bennett Conlin | December 20, 2021

2021 will be a year of continued change in the digital marketing space. Here are seven trends to leverage.

Article
What Are Demographics in Marketing?
By Max Freedman | December 17, 2021

Demographics are a key part of your small business marketing strategy. Demographics help you identify the individual members of your audience by key characteristics, wants and needs.

Article
Why Word of Mouth Trumps Traditional Advertising
By Business News Daily | December 16, 2021

More people trust in-person recommendations than an advertisement.

Article
7 Ways to Improve Your Business Blog
By Katharine Paljug | December 14, 2021

Launching or revamping your business's blog? By following these tips, you can create a marketing tool that promotes your business and builds relationships with customers.

Article
The Smells That Make Shoppers Spend More
By Marisa Sanfilippo | December 13, 2021

Did you know the way your business smells could entice shoppers to spend more money? Here's everything you need to know about scent marketing.

Article
What Is Sales Force Automation?
By Marisa Sanfilippo | December 13, 2021

Sales force automation can improve your sales team's ability to engage with new leads and boost customer satisfaction.

Article
How to Create Triggered Emails
By Kiely Kuligowski | December 13, 2021

Triggered emails can save you time and increase revenue for your business. Here's how to create your own campaign.