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Sales & Marketing

Everything that you need to know to find more customers, and drive more revenue for your business. Learn the latest from the experts.

Latest: Advice, Tips and Resources

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What Is Customer Segmentation?
By Jordan Beier | January 22, 2021

Improve the efficiency and focus of every department in your business with customer segmentation.

How to Create a Lead Capture Form
By Max Freedman | January 20, 2021

This guide explains the benefits of a lead capture form and how to build one for your landing pages.

How to Create a Quote
By Max Freedman | January 19, 2021

A potential customer or client may request a price quote from you. Here's how to provide a professional estimate.

How to Develop a Sales Script
By Business News Daily | January 18, 2021

A sales script is a set of guidelines that can help you keep your message consistent across your company and improve your sales techniques.

How CRMs Streamline Email Marketing
By Kiely Kuligowski | January 15, 2021

Using CRM and email marketing tools together can help you create targeted, personalized campaigns.

CRM vs. Marketing Automation: What's the Difference?
By Kiely Kuligowski | January 13, 2021

While CRM and marketing automation seem similar, there are key differences between the two types of software.

SMS Marketing Best Practices: Text Message Marketing Do's and Don'ts
By Kiely Kuligowski | January 11, 2021

Boost your marketing ROI and avoid getting blocked by following these tips.

Text Message Marketing: Tips, Tools and Services
By Kiely Kuligowski | January 08, 2021

Text message marketing can be a highly effective way to stay in touch with your audience.

A Guide to Managing Customer Relationships
By David Gargaro | January 05, 2021

Managing customer relationships is critical to retention and customer loyalty. Here's how to effectively manage customer relationships.

7 Ways to Improve Your Sales
By Kiely Kuligowski | January 05, 2021

Need help improving your sales process? Try these seven strategies.

7 Tips for Creating a Great Business Marketing Plan
By Adryan Corcione | January 05, 2021

Marketing is a key component in the success of every small business. Use these seven tips to create a plan that works for you.

The Future of Retail: Trends for 2021
By Andrew Martins | January 04, 2021

The pandemic changed the retail landscape in a big way. Find out what retail industry experts have to say about the trends that will continue into 2021 and what's coming next for retailers.

3PL Logistics Guide
By Max Freedman | December 30, 2020

3PL refers to the outsourcing of e-commerce processes. How could 3PL improve your e-commerce business?

5 Ways to Get More Email Sign-Ups
By Katharine Paljug | December 23, 2020

Use these five strategies to get more customers on your email list and keep them there longer.

Types of Surveys Your Business Should Use
By David Gargaro | December 23, 2020

Businesses can leverage surveys to better understand their target market. Here's how to use surveys for your business.

Local Marketing Strategies for Success
By Adam Uzialko | December 22, 2020

For many businesses, their marketing efforts need to reach a local audience. Here are some local marketing strategies for small businesses.

How to Boost Post-Holiday Sales
By Andrew Martins | December 21, 2020

When the holidays have come and gone, your business can still drive sales. Here's how to boost your post-holiday sales.

7 Tech Trends That Will Influence Your Marketing Strategies in 2021
By Bennett Conlin | December 21, 2020

2021 will be a year of continued change in the digital marketing space. Here are seven trends to leverage.

Tips for Hiring a Marketing Company
By Adam Uzialko | December 18, 2020

Hiring a marketing company is a risk that could either pay off or fall flat. Here's how to hire a marketing company to ensure the success of your next marketing campaign.

What are Indirect Sales?
By David Gargaro | December 15, 2020

Indirect sales can be an effective way to increase your footprint without hiring additional staff.

How to Develop and Track a Marketing Budget
By Marisa Sanfilippo | December 02, 2020

What is enough to get your brand noticed and drive conversions? How much is too much to generate a meaningful return on investment? Here's what you should know about developing a marketing budget.

How to Develop a Call to Action (With Examples)
By Marisa Sanfilippo | November 30, 2020

Impactful CTAs prompt your audience to take actions that benefit your business, whether that's actually buying a product, signing up for a newsletter or downloading a brochure.

Predictive or Prescriptive Analytics? Your Business Needs Both
By Nicole Fallon | November 30, 2020

Your business is probably using analytics to predict trends and plan for the future. But don't forget about prescriptive analytics, which leads to concrete decisions.

How to Become a Customer-Centric Business
By Marisa Sanfilippo | November 27, 2020

A customer-centric business focuses primarily on the customer experience with the brand and product. Here's how to become a customer-centric business.

Holiday Marketing: 8 Trends That Will Drive Sales
By Sammi Caramela | November 24, 2020

Here are eight holiday marketing trends to leverage this year.

Tips and Tricks to Using CRM for Customer Service
By Matt Alderton | November 24, 2020

CRM software can improve customer service, sales and marketing. These tips can optimize your use of CRM software.

How to Optimize Your E-Commerce Website for Holiday Shoppers
By Marisa Sanfilippo | November 23, 2020

Optimizing your e-commerce website this holiday season can boost sales and customer satisfaction.

How to Make the Most of Small Business Saturday
By Kiely Kuligowski | November 23, 2020

Small Business Saturday is a great way to build up your business and your local economy.

Small Business Marketing Guide: Everything New and Existing Businesses Should Know About Acquiring New Customers
By Jennifer Post | November 20, 2020

Small businesses have a lot to manage, including marketing. This guide will introduce you to core concepts of small business marketing.