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Intuit QuickBooks Online Review

Simone Johnson
Simone Johnson
Staff writer

Widely regarded as the top accounting software solution for small businesses, QuickBooks does it all. Whether it's the affordable pricing, the various pricing plans or the elite features, QuickBooks is the dream accounting software application for small businesses. 

Intuit QuickBooks Online

Intuit QuickBooks Online

Best Accounting Software and Invoice Generators of 2021

The Verdict

QuickBooks Online from Intuit is our choice as the best business accounting software because of its wide array of features that make managing accounts and sending invoices easy to do. With affordable pricing, QuickBooks caters to all small businesses.

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To find the best small business accounting software, we evaluated dozens of accounting programs. The software needed to be well suited for a range of business types and sizes, scalable so it can grow with a business, and it had to offer a healthy selection of integrations so it can share data with the other systems businesses use. 

We also wanted it to be easy to use, and have timesaving features that reduce manual data entry and automate some of the most tedious accounting tasks, such as bank reconciliation. Finally, we wanted it to have a robust mobile app that gives business owners the data they need to monitor their business and accomplish basic accounting tasks remotely. 

After much research and analysis of accounting software, we recommend Intuit's QuickBooks Online as the best accounting software for small businesses in 2020. 

Here's a link to our best picks page, so you can examine our other recommendations for accounting software. 


QuickBooks Online is competitively priced, with five service tiers designed to accommodate the needs of different business types. The company gives you the choice of either a 30-day free trial or a 70% discount on your subscription for three months. If you want to try out the software without forfeiting the discount, you can test-drive the demo account on the company's website.

Here is a breakdown of each plan: 

  • The Self-Employed plan costs $1 per month. Designed for independent contractors and freelancers, this plan lets you track mileage, income and expenses, create invoices, accept payments, and run basic reports.  
  • The Self-Employed Tax Bundle plancosts $12 per month. It includes all the features in the Self-Employed plan, but you can also pay your quarterly estimated taxes online and transfer your tax information to Turbo Tax.  
  • The Self-Employed Live Tax Bundlecosts $17 per month. It comes with all the features in the Self-Employed Tax Bundle plan. Within this plan, though, you can receive help from certified public accountants.  
  • The Simple Start plan supports a single user and costs $8 per month. Like the Self-Employed plan, you can track income and expenses, create invoices, accept payments and run basic reports. However, you can also send estimates, and it tracks sales and sales tax, but it doesn't track mileage. 
  • The Essentials plan supports up to three users and costs $12 per month. It includes the features of the previous plan, along with bill management and time tracking. 
  • The Plus plan supports five or more users and costs $21 per month. In addition to the features of the previous plans, you can track inventory and projects, run advanced reports, and manage independent contractors that use the 1099 form. 
  • The Advanced plan supports 10 or more users (up to 25 users) and costs $45 per month. Unlike the other plans, there isn't a free trial option with this plan. In addition to the features included in the Plus plan, you receive Smart Reporting powered by Fathom, five online QuickBooks classes to train your team and premium customer support. You're also assigned a dedicated customer success manager. 

You can add payroll features to the top four tiers for an additional monthly fee; these tiers are also suitable for nonprofits that need accounting software. 


When we asked small business owners what the "perfect" accounting software should do, there was one resounding requirement across the board: save time. QuickBooks Online easily lives up to this expectation with the following features. 

Automations. QuickBooks Online automates tasks, making accounting less time-consuming and less stressful for small business owners. The software can automate recurring invoices, bill payments, and payment reminders; sync data from bank and credit card transactions; and reconcile and categorize expenses – all of which eliminate the tedious, time-consuming task of manually doing so for every single transaction. 

Built-in reports. QuickBooks spares you the task of creating financial reports from scratch, thanks to the software's built-in reports, which include the trial balance, general ledger and 1099 transaction detail reports you'll need come tax time. You can mark the reports you use most as favorites so you can quickly find them at the top of the Reports page. You can also set up the software to automatically run and email reports to you, and you can schedule them for a specific time of day and frequency, such as daily, weekly, monthly or quarterly. QuickBooks offers some of the best reports of any company we reviewed. 

Automatic backups. QuickBooks automatically backs up your data, so you never worry about whether your books are safe and up to date. 

Electronic invoicing. Another timesaving feature is electronic invoicing. You can email invoices to customers through the system, track them, and accept online payments and electronic signatures. 

  • Invoice emails are optimized for mobile devices so customers that open them using their phones can view them with ease. 
  • If you use Gmail, QuickBooks Online has an app that allows you to create and send invoices directly from your Gmail account. The invoices are then saved both in Gmail and QuickBooks. 
  • The project tracking feature that comes with the Plus plan has progress invoicing that allows you to bill customers in increments as you complete certain stages of the job or reach project milestones. The software automatically calculates how much you've billed for the project against the overall estimate. 

Integrations. QuickBooks Online integrates with hundreds of third-party applications, including those designed for email marketing, e-commerce, customer relationship management, payment processing, time tracking, payroll services and more. This can save you time by connecting the software to the business programs you already use, allowing you to automatically import, export and sync data in real-time among the different services. 

Mobile apps.  Both iOS and Android apps for phones and tablets are available and included with your QuickBooks Online account. Here's what they can do: 

  • Create, customize, send and track invoices 
  • Take photos of receipts and attach them to expenses 
  • Reconcile transactions 
  • View customer information, add new customers and message customers directly from the app 
  • View dashboard data such as your account balance, profit and loss report, and open current and past due invoices 
  • Accept payments on the go and online (after activating QuickBooks Payments) 

The various features and reports help show why QuickBooks is widely considered the gold standard of business accounting software. The company offers exceptional services to small businesses at an affordable price. 

QuickBooks Pros

One huge plus of QuickBooks Online is how simple it is to use. We tested the software ourselves and found that it was simple to get started and add information to the system. The dashboard interface feels intuitive; the side menu makes it easy to find the features you're looking for, and you can access account settings from the gear icon in the upper right corner of the screen. 

On the dashboard, you can see a snapshot of your financial status, including overdue and paid invoices, sales, expenses, profits and losses, and the balances of the bank and credit card accounts you've connected to the system. This gives you a quick overview of the health of your business as soon as you log into the system, and you can click on each graph to go to its action menu or report. 

It might be a good idea to use the demo or the 30-day free trial to glean a better understanding of the platform's usability. It's always a good idea to try out your accounting software in some capacity before making a purchasing decision. 

Another benefit of using QuickBooks Online is that it's "accountant approved." Not only does it have all the features accountants deem as must-haves for small businesses, it eliminates the learning curve, since most accountants already use QuickBooks, so you won't have to teach them how to use the software. 

If you use an outside accountant, you can avoid compatibility issues, since the software allows you to give them access to the system. Whether your accountants are helping you take better control of your finances or assisting only with tax prep, using accounting software that they're already familiar with makes the process easier for everyone involved. 

QuickBooks Cons 

QuickBooks Online is an impressive accounting system that's easy to use and includes all the features most small businesses need to efficiently accomplish their accounting tasks. However, there are some points to consider before you choose your software plan. 

  • If you download the 30-day free trial, you forfeit the three-month, 70% discount. You can get a feel for the program, try out many of its features and still qualify for the discount by using the free demo on the company's website. 
  • The self-employed plan isn't upgradeable to the small business plans, so if your business is growing or if you have (or plan to hire) employees, you may want to start with one of the small business plans instead. It can be tricky to know which plan to start with. 
  • The plans limit the number of users who can access the system. Your accountant counts toward your user number, so you'll want to consider that as you choose a plan. 
  • Although the self-employed plan includes mileage tracking, the small business plans don't. If this is a feature you need now for your employees, you'll have to add an integration, find a workaround or consider a different accounting application. 

While there are a few limitations, there's no denying the value QuickBooks can add to your business operation. The wide assortment of features and the affordable price makes it a great option for any small business. 

Customer Service

QuickBooks Online provides several support channels to its customers. It offers both phone and chat support, which you can access directly throughout the company's website. Or, if you prefer to troubleshoot problems yourself, the support page has a searchable knowledgebase plus a collection of articles, guides and videos. The QuickBooks Self-Employed app has a new chatbot feature called QB Assistant that can answer a variety of questions about your account and connect you to live support. 

The company also offers a blog, a user community and training classes that you can attend in person or online. If you want in-person assistance, QuickBooks gives you access to local certified QuickBooks ProAdvisors who provide one-on-one help on using the software and advising your business. 

When we contacted the company as a small business owner looking for new accounting software, the QuickBooks rep quickly transferred us to a sales rep who was pleasant and helpful. He asked about our business and recommended a software plan based on our specific needs. He answered our questions promptly and provided a link to help us compare plans.

Ready to choose an accounting software solution? Here's a breakdown of our complete coverage:

Image Credit: AndreyPopov / Getty Images
Intuit QuickBooks Online

Intuit QuickBooks Online

Best Accounting Software and Invoice Generators of 2021

The Verdict

QuickBooks Online from Intuit is our choice as the best business accounting software because of its wide array of features that make managing accounts and sending invoices easy to do. With affordable pricing, QuickBooks caters to all small businesses.

Visit Site
Simone Johnson
Simone Johnson
Business News Daily Staff
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Simone Johnson is a business.com and Business News Daily writer who has covered a range of financial topics for small businesses, including on how to obtain critical startup funding and best practices for processing payroll. Simone has researched and analyzed many products designed to help small businesses properly manage their finances, including accounting software and small business loans. In addition to her financial writing for business.com and Business News Daily, Simone has written previously on personal finance topics for HerMoney Media.