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VoIP for Business: Why It Makes Sense

Updated Sep 22, 2023

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VoIP (Voice over Internet Protocol) phone systems make good sense for small businesses. In fact, recent research finds that more than one-third of all businesses are now using a VoIP phone system, with the vast majority of those being businesses with fewer than 50 employees.

“With VoIP, voice data is sent [via an Internet connection] in digital form rather than plugging into a traditional phone jack like you would over the public switched telephone network (PSTN),” Tina Liu, senior product marketing manager for 8×8 phone system, told Business News Daily.

What is VoIP?

Voice over Internet Protocol (VoIP) is internet-based phone service. Rather than transmitting voice conversations through traditional phone lines, the conversations are digitized and routed through internet lines.

First introduced commercially in the 1990s, VoIP technology has improved significantly since then, and so has its popularity. In the early days, users complained that the sound quality wasn’t as good on VoIP as it was on a landline, but those issues aren’t a concern today.

Editor’s note: Looking for a VoIP phone system for your business? If you’re looking for more information, use the questionnaire below to have our partner, Ring Central, provide you with information for free:


How does VoIP work?

Computer software records your voice and then codes it into a digital signal, which is then sent over the internet. All of this happens instantaneously.

Benefits of VoIP

There are several reasons why more businesses are switching to VoIP phone systems, which don’t necessarily revolve around cost.

Call quality

VoIP systems now take advantage of advanced high-definition codecs that have vastly improved the voice quality, making modern VoIP networks sound even better than landline networks, said Matt McGinnis, associate vice president of product marketing for VoIP provider RingCentral.

Simplified equipment

In addition to better sound quality, the cloud is also making VoIP a more viable option for small businesses. Rather than having to run special wiring and install special equipment, companies that choose a cloud-hosted VoIP phone solution don’t need to purchase any equipment or employ an IT staff to install and maintain it.

“Cloud VoIP systems dispense with most of the upfront hardware and software and only require a broadband connection to activate,” McGinnis said. “This reduces the amount of capital expenditure needed and makes it easy to turn up and deploy.”

The advancement of VoIP technology and its relatively low cost make VoIP an ideal choice for small businesses, but businesses should still do their homework before committing.

Did You Know?Did you know

If you have landline PBX equipment that you want to keep using, but still want to have a VoIP connection, you should consider SIP trunking. Most top business phone system providers offer SIP trunking services.

Ease of use

Lisa Chu, owner of the children’s formal clothing company BlackNBianco, said that she likes that her VoIP system has eliminated all of the complicated tech support that her landline required.

“When the landline goes down, diagnosing and fixing the issues are never easy or quick, leaving me and my employees extremely frustrated,” Chu said. “VoIP is very user-friendly, and having the proper network, we have yet to encounter any significant issues that hinder our ability to communicate with our customers.”

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Using a cloud-based solution also makes it simple to add phone lines when new employees are hired, said Tyler Yost, director of strategy at the marketing company Blue Corona. He said his company has grown numerous times over the past five years, and each time, it was a simple process to add phone lines.

“We click two buttons on the interface online, the phone arrives a few days later, we plug it into an Ethernet port and we’re off and running,” Yost said.

Remote connectivity

One of the biggest advantages of VoIP, especially for businesses with employees who work remotely or in multiple locations, is that it allows employees to bring their business phone line with them anywhere they go. Most VoIP providers have a mobile phone system app that can be set up to ring when a customer or client calls an employee’s business line. Additionally, these apps allow employees to use their business line to make outgoing calls from their mobile phones.

Elizabeth Becker, a client partner for the Florida-based IT staffing firm Protech, said she likes that their VoIP system allows for employees to be location-independent.

“VoIP systems allow for business as usual, no matter where your employees may be physically sitting,” Becker said. “By having a VoIP system, it’s easier to give a little flexibility to employees while still staying connected.”

Cost considerations

Cost is another reason businesses are making the switch to VoIP. Most VoIP providers charge a monthly per-user fee, rather than a fee based on how many minutes everyone in the company spends on the phone. In fact, there are VoIP providers that allow free access to their services. Free providers typically offer fewer features than paid services, but it highlights how low the cost of VoIP can get. That, along with not having to spend exorbitant amounts of money on special equipment — as well as on an IT staff to keep it up and running — can be a significant cost savings for many small businesses.

Some cloud-based solutions are as cheap as $10 to $25 per user, per month.

“A major advantage of VoIP and Internet telephony is that it avoids the tolls charged by ordinary telephone service,” Liu said. “In addition, all of your business phone service, IM/Presence, mobility, videoconferencing service and calling charges including local, long distance and toll free can be consolidated with one VoIP provider.”

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Advanced features

VoIP can match traditional calling features like holding, transferring, call forwarding, caller ID and more. Further, with VoIP, features like call recording are much easier. The call is already digitized, so adding a feature to record the digital file is extremely easy.

VoIP services can offer business tool integration. This allows your calls to integrate with other communication services like chat and email. These features can organize communication by party and time, meaning you can seamlessly review a conversation that took place across multiple media.

VoIP also provides more powerful conferencing features, such as video integration, which is something every business should ensure they can access.

Is VoIP right for you?

Determining if a VoIP phone system makes sense for a small business all depends on the quality of its network and its needs, said Chris Sherwood, an Oregon-based phone system consultant.

“Most importantly, you want to ensure they have enough upload bandwidth for the amount of phone calls they expect to have running concurrently,” Sherwood said, commenting on what he looks at when deciding if VoIP is a good option.

In addition, businesses also have to factor in whether they have enough bandwidth to handle the other traffic on the network, and whether or not their firewall and router can prioritize VoIP traffic over regular Internet traffic, Sherwood said.

If the network can support it, then VoIP is likely a good option for many businesses.

“For businesses where VoIP does makes sense, there are many benefits, including [a] reduction in costs in terms of both maintenance and monthly recurring usage, ease of use and enhanced features that you would previously only find in an enterprise-level PBX,” Sherwood said.

Voicemail, virtual receptionists, call forwarding, call recording, on-hold music, voicemail-to-email, conference calling, video conferring, instant messaging, call screening, missed alerts and call logs are among the many features offered by most VoIP providers.

If you think VoIP phone systems are right for your business, check out our recommendations of the best VoIP phone systems, as well as a comprehensive list of VoIP providers.

If you are interested in learning more about what to look for in a business phone system, check out our phone system buyer’s guide. If you know what you want, we would encourage you to read about what we recommend as the best phone systems for a range of business types.

Chad Brooks
Staff Writer at
Chad Brooks is a writer and editor with more than 20 years of media of experience. He has been with Business News Daily and for the past decade, having written and edited content focused specifically on small businesses and entrepreneurship. Chad spearheads coverage of small business communication services, including business phone systems, video conferencing services and conference call solutions. His work has appeared on The Huffington Post,,, Live Science, IT Tech News Daily, Tech News Daily, Security News Daily and Laptop Mag. Chad's first book, How to Start a Home-Based App Development Business, was published in 2014.
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