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VoIP for Business: Why It Makes Sense

image for Brian A. Jackson/Shutterstock
Brian A. Jackson/Shutterstock

VoIP (Voice over Internet Protocol) phone systems make good sense for small businesses. In fact, recent research finds that more than one-third of all businesses are now using a VoIP phone system, with the vast majority of those being businesses with fewer than 50 employees.

"With VoIP, voice data is sent [via an Internet connection] in digital form rather than plugging into a traditional phone jack like you would over the public switched telephone network (PSTN)," Tina Liu, senior product marketing manager for 8x8, told Business News Daily.

First introduced commercially in the 1990s, VoIP technology has improved significantly since then, and so has its popularity. In the early days, users complained that the sound quality wasn't as good on VoIP as it was on a landline, but those issues aren't a concern today.

Editor's Note: Looking for a VoIP phone system for your business? If you're looking for more information, use the questionnaire below to have our partner, Ring Central, provide you with information for free:


VoIP systems now take advantage of advanced high-definition codecs that have vastly improved the voice quality, making modern VoIP networks sound even better than landline networks, said Matt McGinnis, associate vice president of product marketing for VoIP provider RingCentral.

In addition to better sound quality, the cloud is also making VoIP a more viable option for small businesses. Rather than having to run special wiring and install special equipment, companies that choose a cloud-hosted VoIP phone solution don't need to purchase any equipment or employ an IT staff to install and maintain it.

"Cloud VoIP systems dispense with most of the up-front hardware and software and only require a broadband connection to activate," McGinnis said. "This reduces the amount of capital expenditure needed and makes it easy to turn up and deploy."

The advancement of VoIP technology and its relatively low cost make VoIP an ideal choice for small business, but businesses should still do their homework before committing.

Determining if a VoIP phone system makes sense for a small business all depends on the quality of its network and its needs, said Chris Sherwood, an Oregon-based phone system consultant.

"Most importantly, you want to ensure they have enough upload bandwidth for the amount of phone calls they expect to have running concurrently," Sherwood said, commenting on what he looks at when deciding if VoIP is a good option.

In addition, businesses also have to factor in whether they have enough bandwidth to handle the other traffic on the network, and whether or not their firewall and router can prioritize VoIP traffic over regular Internet traffic, Sherwood said.

If the network can support it, than VoIP is likely a good option for many businesses.

"For businesses where VoIP does makes sense, there are many benefits, including reduction in costs in terms of both maintenance and monthly recurring usage, ease of use and enhanced features that you would previously only find in an enterprise-level PBX," Sherwood said.

Voicemail, virtual receptionists, call forwarding, call recording, on-hold music, voicemail-to-email, conference calling, video conferring, instant messaging, call screening, missed alerts and call logs are among the many features offered by most VoIP providers.

If you think VoIP phone systems are right for your business, check out our recommendations of the best VoIP phone systems, as well as a comprehensive list of VoIP providers.

Editor's Note: Looking for a VoIP phone system for your business? If you're looking for more information, use the questionnaire below to have our partner, Ring Central, provide you with information for free:

Lisa Chu, owner of the children's formal clothing company BlackNBianco, said that she likes that her VoIP system has eliminated all of the complicated tech support that her landline required.

"When the landline goes down, diagnosing and fixing the issues are never easy or quick, leaving me and my employees extremely frustrated," Chu said. "VoIP is very user-friendly, and having the proper network, we have yet to encounter any significant issues that hinder our ability to communicate with our customers."

Using a cloud-based solution also makes it simple to add phone lines when new employees are hired, said Tyler Yost, director of strategy at the marketing company Blue Corona. He said his company has grown numerous times over the past five years, and each time, it was a simple process to add phone lines.

"We click two buttons on the interface online, the phone arrives a few days later, we plug it into an Ethernet port and we're off and running," Yost said.

One of the biggest advantages of VoIP, especially for businesses with employees who work remotely or in multiple locations, is that it allows employees to bring their business phone line with them anywhere they go. Most VoIP providers have a mobile app that can be set up to ring when a customer or client calls an employee's business line. Additionally, these apps allow employees to use their business line to make outgoing calls from their mobile phones.

Elizabeth Becker, a client partner for the Florida-based IT staffing firm Protech, said she likes that their VoIP system allows for employees to be location-independent.

"VoIP systems allow for business as usual, no matter where your employees may be physically sitting," Becker said. "By having a VoIP system, it's easier to give a little flexibility to employees while still staying connected."

Cost is another reason businesses are making the switch to VoIP. Most VoIP providers charge a monthly per-user fee, rather than a fee based on how many minutes everyone in the company spends on the phone. That, along with not having to spend exorbitant amounts of money on special equipment — as well as on an IT staff to keep it up and running — can be a significant cost savings for many small businesses.

Some cloud-based solutions are as cheap as $10 to $25 per user, per month.

"A major advantage of VoIP and Internet telephony is that it avoids the tolls charged by ordinary telephone service," Liu said. "In addition, all of your business phone service, IM/Presence, mobility, videoconferencing service and calling charges including local, long distance and toll free can be consolidated with one VoIP provider."

If you are interested in learning more about what to look for in a business phone system, check out our phone system buyer's guide. If you know what you want, we would encourage you to read about what we recommend as the best phone systems for a range of business types.

Chad Brooks

Chad Brooks is a Chicago-based writer and editor who has spent more than 20 years in media. A 1998 journalism graduate of Indiana University, Chad began his career with Business News Daily in 2011 as a freelance writer. In 2014, he joined the staff full time as a senior writer. Before Business News Daily, Chad spent nearly a decade as a staff reporter for the Daily Herald in suburban Chicago, covering a wide array of topics including local and state government, crime, the legal system and education. Chad has also worked on the other side of the media industry, promoting small businesses throughout the United States for two years in a public relations role. His first book, How to Start a Home-Based App Development Business, was published in 2014.