Online reputation management services employ multiple strategies to boost a brand’s online image. These are the most common ones:
Creating positive content is one of the best ways to suppress negative search results and build an online reputation that you can control. Most reputation management agencies offer some form of content creation, including websites, articles, blog posts, wiki sites, press releases, business profiles and business listings.
Search Engine Optimization (SEO) Reputation management companies can help you optimize your online content for search engines. They make sure your content has the right keywords, metadata, and headlines to give it the best chance of being seen when people search for your business or businesses in your industry.
Review Acquisition and Management
Online reputation management services can help you acquire and manage reviews on various platforms like Google, Facebook and Yelp. They reach out to your previous customers to acquire new reviews, send auto-responses and promote positive reviews. If you receive a negative review, they can respond to it on your behalf or quickly notify you to remedy the situation. Some companies focus specifically on review acquisition and management strategies as their primary means of reputation management. They provide a platform where you can manage every review-related task in one place.
Social Media Management
Online reputation management companies can create social media accounts on the sites that are most relevant to your business (e.g., Facebook, Twitter, LinkedIn, Instagram, Pinterest) and then monitor and manage those accounts. This includes setting up profiles for you on all relevant social channels, deciding what and when to post on those networks, and monitoring them for negative reviews. Active social profiles are a good way to promote your brand as well as to manage negative social comments.
Not all reputation management companies offer crisis management services, but it can be helpful when you are the target of a reputation attack. Some strategies they may implement to quickly improve your reputation are content removal or suppression, press releases, and positive content creation.
Online Monitoring and Reporting
Online reputation management companies can monitor other websites, blogs, forums, and news sites to see if people mention your business. They look at review sites like Yelp and Glassdoor, as well as any other websites or blogs where your business is being discussed. This ensures you know when people are talking about your business online and what they are saying. The companies can also monitor your reputation results and report back on how the campaigns are faring. They report information such as how your search results have improved and what social media and review sites are most beneficial for your business.
Reputation management companies can implement a variety of strategies to improve or maintain your brand image, like creating content for you, building and managing your social media profiles, acquiring and managing reviews of your company, and monitoring your results.