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Your Guide to Growing Your Business

All of the topics that will give you the edge when it comes to scaling your business and taking it to the next level.

Latest in Growing a Business: Advice, Tips and Resources to Help You Take Your Business to the Next Level

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Article
How to Manage International Collections
By Max Freedman | October 23, 2023

Collecting a debt from international customers can be tricky. Here are four steps you can take to try and collect on money you are owed.

Article
How to Calculate Annual Revenue
By Sally Herigstad | October 23, 2023

To determine your business' financial health, you need to know how much money you are bringing in. Here is how to calculate your annual revenue.

Article
Quote vs. Invoice: What Is the Difference?
By Julie Thompson | October 23, 2023

Quotes and invoices help businesses get paid correctly and on time. Learn the differences between quotes and invoices and best practices for creating both.

Article
How to Track and Manage Lead Sources
By Max Freedman | October 23, 2023

This guide explains lead sources, why they’re important and how to track where your leads are coming from.

Article
How to Qualify a Lead
By Max Freedman | October 23, 2023

Lead qualification helps determine the likelihood a prospect may buy from you, as well as capture key demographics to better help you market to potential buyers.

Article
How Chatbots Can Help Grow Your Small Business
By Donna Fuscaldo | October 23, 2023

Chatbots are becoming common tools for e-commerce, sales, customer service and marketing. Learn how to incorporate chatbots into your small business.

Article
7 Ways to Build Customer Loyalty
By Sean Peek | October 23, 2023

Customer loyalty is important if you want to build recurring business. This guide explains the best way to make your customers loyal to your brand.

Accountant working with a laptop and a calculator
Article
Taxable vs. Nontaxable Fringe Benefits
By Skye Schooley | October 23, 2023

There are differences between taxable and nontaxable fringe benefits. Learn how your business can create a great benefits plan for your company.

Person typing on a laptop
Article
What Is Website Visitor Tracking?
By Rachelle Gordon | October 23, 2023

Website visitor tracking offers valuable and in-depth information that marketing and sales teams can use to refine their efforts and obtain quality leads.

Article
How to Build and Grow a Sales Pipeline
By Marisa Sanfilippo | October 23, 2023

A sales pipeline can help you determine how your leads convert to customers and how you retain customers. This tool is useful for sales, marketing and customer service teams.

Article
How to Write a Sales Report
By Max Freedman | October 23, 2023

Sales reports can be sources of deep insight into the products and services that generate the biggest return.

Article
6 Ways to Create an Effective Sales Forecast
By Max Freedman | October 23, 2023

Learn what a sales forecast is, why it’s important and how to create one.

Article
Improve Your Marketing Automation With These Tips
By Adam Uzialko | October 23, 2023

Find out how marketing automation works, the benefits and which tasks you can delegate to an automated solution.

Article
What Are the Requirements of Maternity Leave?
By Kiely Kuligowski | October 23, 2023

Maternity leave policies can boost employee retention and attract top talent. Learn about maternity leave laws and how to develop a maternity leave policy.

Article
Cyberattacks on Remote Workers on the Rise: How to Defend Your Business
By Donna Fuscaldo | October 23, 2023

Does your team work from home sometimes (or all of the time)? If so, you could be increasing your cybersecurity risks — but you can change that.

Article
What Is Customer Segmentation?
By Adam Uzialko | October 23, 2023

Dividing your audience into segments helps you deliver focused messages that resonate with each customer. Learn why and how to segment your customer list.

people sitting around a conference table working
Article
6 Examples of Diverse and Inclusive Companies
By Kiely Kuligowski | October 23, 2023

Find out how several major brands are implementing diversity and inclusion in their culture and daily operations.

Article
How to Create a Lead Capture Form
By Max Freedman | October 23, 2023

This guide explains the benefits of a lead capture form and how to build one for your landing pages.

Article
How to Develop a Sales Script
By Yara Simón | October 23, 2023

Sales scripts help keep your sales team on the same page when contacting leads, prospects and customers. This guide explains how to develop a sales script that works.

Article
CRM Integrations for Small Businesses
By Adam Uzialko | October 23, 2023

Businesses can integrate apps with their main CRM software to streamline functionality. Here are the top CRM integrations to consider.  

Article
Types of Surveys Your Business Should Use
By David Gargaro | October 23, 2023

Surveys help companies better understand their target market. Learn how to use surveys for your business.

Article
How to Develop a Call to Action (With Examples)
By Marisa Sanfilippo | October 23, 2023

Impactful CTAs prompt your audience to take actions that benefit your business. Here is a guide on everything you need to know.

Article
How Workplace Automation Software Can Help Your Business
By Kiely Kuligowski | October 23, 2023

Workflow automation standardizes time-consuming manual work and can boost employees' productivity. Learn how to implement workflow automation solutions.

Article
10 Ways to Get the Most Out of Your Crowdfunding Campaign
By Simone Johnson | October 23, 2023

Want to try crowdfunding your business venture? Here are 10 ways to get the most out of your crowdfunding campaign.

Article
Should You Offer a 401(k) Plan, and if so, to Whom?
By Julie Ritzer Ross | October 23, 2023

Providing 401(k) plans has advantages for both business owners and employees. Learn about tax credits, exclusions, matching and more.

person checking email on computer
Article
How to Create Triggered Emails
By Kiely Kuligowski | October 23, 2023

Triggered emails can save time and increase revenue for your business. Learn what the different types are and how to create your own campaign.

Article
How to Create a Landing Page That Converts
By Stella Morrison | October 23, 2023

Landing pages offer relevant information and serve your most important CTAs. Here's how to ensure your landing page is optimized to drive conversions.

man holding papers and punching numbers on a calculator
Article
Employer’s Guide to COBRA Insurance
By Kimberlee Leonard | October 23, 2023

This guide explains the ins and outs of COBRA insurance for small businesses and employers.

Article
How Are Bonuses Taxed?
By Max Freedman | October 23, 2023

Giving your employees bonuses? Learn how to calculate the proper tax withholdings.

Article
How to Develop Successful Email Drip Campaigns
By Kiely Kuligowski | October 23, 2023

Email drip campaigns are an easy way to connect with customers and grow your business. Get step-by-step instructions here.