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Your Guide to Growing Your Business

All of the topics that will give you the edge when it comes to scaling your business and taking it to the next level.

Latest in Growing a Business: Advice, Tips and Resources to Help You Take Your Business to the Next Level

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Article
Negative Customer Review? Turn It Into a Positive Opportunity
By Nicole Fallon | August 03, 2022

Negative customer reviews don't necessarily have to hurt your company if you handle them correctly. Here's how to turn a bad review into a branding opportunity.

Article
How Customer Delight Will Keep Them Coming Back
By Donna Fuscaldo | August 03, 2022

Customer satisfaction isn't enough. If you want to keep your customers coming back, you have to create customer delight. Here's how.

Article
Hiring for Cultural Fit? Here’s What to Look For
By Skye Schooley | August 03, 2022

Skills and professional experience aren't the only things you should consider when hiring an employee. Hire them for their cultural fit too.

Article
How to Track and Manage Lead Sources
By Max Freedman | August 03, 2022

Knowing how your potential customers are finding your business is critical to your success. Here is how to properly track and manage your lead sources.

Article
How to Improve Your Hiring Process
By Skye Schooley | August 03, 2022

Searching for new talent? Follow these hiring tips to improve your employee recruitment efforts.

Article
7 Tips on How to Build Customer Loyalty
By Sean Peek | August 03, 2022

Customer loyalty is especially important during the COVID-19 pandemic. Here's how to build customer loyalty in your brand.

Article
25 LinkedIn Groups Every Entrepreneur Should Belong To
By Julianna Lopez | August 03, 2022

The right groups can be an invaluable resource to help you improve and grow your business. Here are 25 groups you should consider joining.

Article
Social Media for Startups: Entrepreneurs Share 5 Key Lessons
By Nicole Fallon | August 03, 2022

At American Express OPEN's CEO BootCamp, two startup founders shared their lessons for growing and branding their businesses through social media.

Article
Guide to Building a Sales Funnel
By David Gargaro | August 03, 2022

Sales funnels are marketing tools that allow you to track the customer journey and optimize the customer experience to drive more sales.

Article
Twitter for Business: Everything You Need to Know
By Saige Driver | August 03, 2022

This guide explains the basics of using Twitter for business and how to develop a social media marketing strategy that includes Twitter.

Article
Rebrand Your Business Without Losing Your Audience
By Katharine Paljug | August 03, 2022

Rebranding can be a difficult but necessary step in a business's growth and development. If you're revamping your brand, follow these tips for success.

Article
Laptop Buying Guide for Small Business
By Mona Bushnell | August 03, 2022

No tech experience? This laptop buying guide simplifies the shopping process so you can get the right computers for your business.

Article
Local Marketing Strategies for Success
By Adam Uzialko | August 03, 2022

Discover local marketing strategies that can help you find nearby customers.

Article
How to Build an Email Marketing Contact List
By Skye Schooley | August 03, 2022

Read our expert tips on how to build an effective email marketing contact list.

Article
Homeshoring Brings Call Centers and Customers Closer
By Adam Uzialko | August 03, 2022

Outsourcing cuts costs for a call center, but at the expense of customer satisfaction. Learn how homeshoring brings call center jobs back to the U.S.

Article
10 Business Instagram Accounts Entrepreneurs Should Follow
By Bassam Kaado | August 03, 2022

Follow these 10 Instagram accounts for entrepreneurial inspiration, and gain tips on how to use your own Instagram Business account effectively.

Online customer
Article
7 Smart Tips for Reaching New Customers in Different Markets
By Sammi Caramela | August 03, 2022

Find out how to expand your target audience with these marketing strategies.

Two colleagues talking
Article
What Are Employment Credit Checks?
By Dock David Treece | August 03, 2022

Credit checks are routine for businesses hiring employees in sensitive roles or industries. Learn how employment credit checks work.

Business accountant
Article
Types of Background Checks Employers Should Run
By Kaylyn McKenna | August 03, 2022

Are you running the right types of background checks when you hire employees? Find out what information you might be missing.

businesswoman on the phone
Article
Employer Guide to Education Verification
By Kaylyn McKenna | August 03, 2022

Learn how to verify your candidates' educational credentials before you make your next hire.

Candidates awaiting a job interview
Article
FCRA Compliance for Employers 
By Kaylyn McKenna | August 03, 2022

Do you run background checks on prospective employees? See if you could be violating the FCRA.

Truck driver wearing a mask
Article
What Is an MVR Report, and Why Should You Conduct One? 
By Kaylyn McKenna | August 03, 2022

Will your new hire be driving on the job? Check their motor vehicle record (MVR) report before you let them get in the car.

Article
Why Your Business Software Is Looking More and More Like Social Media
By Mona Bushnell | August 03, 2022

Have you ever wondered why business software looks and feels a lot like social media? That wasn't always the case.

Article
How IFTTT Can Help Your Business
By David Cotriss | August 03, 2022

IFTTT is a free web service that lets you automate web-based tasks and boost productivity. Learn how to use IFTTT to connect devices and automate actions.

Article
LinkedIn for Business: Everything You Need to Know
By Kiely Kuligowski | August 03, 2022

LinkedIn is the most important social media platform for businesses and job seekers alike.

Business accountant
Article
Interest Rate Increases: 4 Concerns for Small Businesses
By Peter Lauria | August 03, 2022

Learn four areas of concern for small business owners amidst Federal Reserve interest rate hikes – and tips for how to respond.

Article
How to Upload PowerPoint Presentations to YouTube
By Sean Peek | August 03, 2022

Putting a presentation on YouTube can be a great way to reach co-workers and customers, and it's easy to do. Here's how.

Article
Should You Hire At-Will Employees?
By Julie Ritzer Ross | August 03, 2022

Should you hire at-will employees? Discover the pros and cons of at will employment.

Article
FIFO vs. LIFO: What Is the Difference?
By Adam Uzialko | August 03, 2022

Learn the differences between FIFO (first in, first out) and LIFO (last in, first out) to determine the best inventory management method for your business.

Article
A Recession Is Coming – Are You Prepared?
By Dock David Treece | August 03, 2022

Find out how small businesses are – and aren't – getting ready for the next economic recession.