Social Media

Social media offers a way to provide great customer service around the clock.

The savvy consumer wants to understand just how well a business has performed in the past, and for that, there are few things better than business review websites.

LinkedIn is a great place for networking and growing your business. These marketing tips will help you make better use of the social media platform.

LinkedIn is the most popular professional online platform. Here's how to use it for your business.

Social media is always evolving. Keep an eye on these trends to stay ahead of the curve in 2020 and beyond.

Want compelling video content? Use one of these video editing apps to enhance your social networking.

Textedly offers text messages services with features like scheduled messages, mass group texting, built-in link sharing and automatic text replies. Pricing varies depending on the package you select....

monday.com is our best pick for planning campaigns, as it offers many customizable templates, workflow automations, and calendar, chart, and workload views, as well as an ideas and requests board...

TextMarks, our pick for the best customer service, is an accessible and easily customizable platform for businesses to successfully implement mass SMS marketing and communication campaigns.

Benchmark is our pick for the best low-cost email marketing software. It's an accessible, affordable platform that allows users to create and send interactive email campaigns while monitoring...

Constant Contact is our pick for the best email marketing service for small businesses. It has everything a small business needs to create effective campaigns, including affordable plans and...

Freshworks Freshsales Suite's marketing integrations give small and midsize businesses the flexibility and control of larger, more comprehensive email marketing solutions at an affordable price.

SimpleTexting is a straightforward SMS service that connects you to your customers. It offers helpful tools, an easy-to-use dashboard and flexible plans.

EZ Texting is an excellent service to help you control your text message marketing campaigns. Its many tools and resources are easy to find and use in the software's dashboard.

Salesforce Marketing Cloud is best for mid- to enterprise-sized sales teams looking to improve their email and overall marketing strategies. It provides email personalization abilities to maintain...

Podium consolidates online reviews and customer messages in one streamlined dashboard, making it simple to respond in a timely fashion. It's a great service for companies needing intuitive and...

Do you need healthier social media habits?

Social media is a great way to connect with and learn about your customers as a small business.

Facebook recently announced these upcoming Messenger features for business.

These are lessons from the way some brands handle social media.

At American Express OPEN's CEO BootCamp, two startup founders shared their lessons for growing and branding their businesses through social media.

Linking and attributing an image does not mean your business is protected from copyright infringement.

There’s no book of etiquette on how to handle social media marketing when the headlines turn horrific. Experts offer their advice.

TikTok is the latest social media craze. Here's how your business can use it.

Social media has revolutionized marketing. Are your influencer campaigns successful?

If you don't follow the proper guidelines when setting up social media contests and sweepstakes, you could be in legal trouble.

A great social media presence is essential for any business. Here are a few lessons you can learn from successful bigger brands.

LinkedIn features groups for industries, professional associations, alma maters and more. But you may not be taking advantage of them.

Here's how to get a job from LinkedIn with simple profile tweaks, through connections and groups, by reading content, and more.