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Social Media

Improve the life time value of your customers by getting in front of them where they hangout online.

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What is Social Media Marketing?
By Chad Brooks | October 12, 2021

Social media marketing entails marketing or trying to sell a product by advertising on social networking or social media sites.

Social Media for Business: A Marketer's Guide
By Kiely Kuligowski | October 12, 2021

Social media is a great way to connect with and learn about your customers as a small business.

Benchmark Email Marketing
By Nicole Fallon | October 07, 2021

Benchmark is our pick for the best low-cost email marketing software. It's an accessible, affordable platform that allows users to create and send interactive email campaigns while monitoring...

By Nicole Fallon | October 07, 2021 is our best pick for planning campaigns, as it offers many customizable templates, workflow automations, and calendar, chart, and workload views, as well as an ideas and requests board...

Freshworks Freshsales Suite Email Marketing
By Nicole Fallon | October 07, 2021

Freshworks Freshsales Suite's marketing integrations give small and midsize businesses the flexibility and control of larger, more comprehensive email marketing solutions at an affordable price.

Salesforce Marketing Cloud
By Nicole Fallon | October 07, 2021

Salesforce Marketing Cloud is best for mid- to enterprise-sized sales teams looking to improve their email and overall marketing strategies. It provides email personalization abilities to maintain...

Constant Contact Email Marketing
By Nicole Fallon | October 07, 2021

Constant Contact is our pick for the best email marketing service for small businesses. It has everything a small business needs to create effective campaigns, including affordable plans and...

Facebook Unfriending Has Real-Life Consequences
By Sean Peek | August 31, 2021

Unfriending can lead to some real-world awkwardness in the future.

Facebook Keyword Search Makes It Easier to Find Your Business
By Max Freedman | August 31, 2021

Facebook's keyword search feature lets users search Facebook posts, images, videos and other content related to your business.

How to Handle Social Media Harassment
By Stella Morrison | August 31, 2021

If you or your business are being harassed online, there are a few things you can do to protect yourself or your company.

How to Target Older Demographics With Social Media Marketing
By Stella Morrison | August 30, 2021

Gen Z and millennials aren't the only ones using social media. If your business targets older demographics, here's how to market to them on social platforms.

How to Make a Snapchat Geofilter
By Max Freedman | July 30, 2021

Use this unique method of advertising on the popular social media platform.

EZ Texting
By Rachelle Gordon | May 21, 2021

EZ Texting is an excellent service to help you control your text message marketing campaigns. Its many tools and resources are easy to find and use in the software's dashboard.

By Stella Morrison | May 20, 2021

Podium consolidates online reviews and customer messages in one streamlined dashboard, making it simple to respond in a timely fashion. It's a great service for companies needing intuitive and...

By Jamie Johnson | May 20, 2021

TextMarks, our pick for the best customer service, is an accessible and easily customizable platform for businesses to successfully implement mass SMS marketing and communication campaigns.

By Rachelle Gordon | May 20, 2021

SimpleTexting is a straightforward SMS service that connects you to your customers. It offers helpful tools, an easy-to-use dashboard and flexible plans.

By Jamie Johnson | May 20, 2021

Textedly offers text messages services with features like scheduled messages, mass group texting, built-in link sharing and automatic text replies. Pricing varies depending on the package you select....

25 LinkedIn Groups Every Entrepreneur Should Belong To
By Julianna Lopez | April 21, 2021

Expand your network and gain industry insights by joining these 25 LinkedIn groups for entrepreneurs.

How to Calculate Your Customer Retention Rate
By Max Freedman | March 11, 2021

Knowing your customer retention rate and some strategies to improve it can help you boost your bottom line.

Twitter for Business: Everything You Need to Know
By Saige Driver | March 03, 2021

If your brand is on Twitter, you should understand the basics of the social media platform. Here's how to succeed in tweeting for your business.

How to Measure Social Media Marketing ROI
By Kiely Kuligowski | March 01, 2021

It can be difficult to measure the return on your social media spend unless you know what to look for. Learn how to measure social media marketing ROI.

The Pros and Cons of Social Media Background Checks
By Chad Brooks | February 26, 2021

There are both benefits and risks of including social media screening in your company's background check process.

Pinterest for Business: Everything You Need to Know
By Saige Driver | February 08, 2021

Here's everything you need to know about using Pinterest for your business.

Privacy on Social Media Guards Against Identity Theft
By Business News Daily Editor | January 11, 2021

Learn how you can safeguard your social media posts without divulging private information that scammers can use to steal your identity.

Snapchat for Business: Everything You Need to Know
By Saige Driver | December 31, 2020

Snapchat is a unique tool for businesses to connect with customers. Here's how to use it.

Instagram for Business: Everything You Need to Know
By Saige Driver | December 22, 2020

Instagram is a powerful marketing tool for your business. Here’s how to make the most of it.

LinkedIn for Business: Everything You Need to Know
By Kiely Kuligowski | December 16, 2020

LinkedIn is the most popular professional online platform. Here's how to use it for your business.

9 Unexpected Ways Facebook Is Good for You
By Bennett Conlin | December 16, 2020

Facebook is the largest and most-used social media network. Are you taking advantage of everything it offers your business?

How to Use Social Media for Customer Service
By Sammi Caramela | December 02, 2020

Social media offers a way to provide great customer service around the clock.