Social Media

Social media marketing entails marketing or trying to sell a product by advertising on social networking or social media sites.

Social media is a great way to connect with and learn about your customers as a small business.

Benchmark is our pick for the best low-cost email marketing software. It's an accessible, affordable platform that allows users to create and send interactive email campaigns while monitoring...

monday.com is our best pick for planning campaigns, as it offers many customizable templates, workflow automations, and calendar, chart, and workload views, as well as an ideas and requests board...

Freshworks Freshsales Suite's marketing integrations give small and midsize businesses the flexibility and control of larger, more comprehensive email marketing solutions at an affordable price.

Salesforce Marketing Cloud is best for mid- to enterprise-sized sales teams looking to improve their email and overall marketing strategies. It provides email personalization abilities to maintain...

Constant Contact is our pick for the best email marketing service for small businesses. It has everything a small business needs to create effective campaigns, including affordable plans and...

Unfriending can lead to some real-world awkwardness in the future.

Facebook's keyword search feature lets users search Facebook posts, images, videos and other content related to your business.

If you or your business are being harassed online, there are a few things you can do to protect yourself or your company.

Gen Z and millennials aren't the only ones using social media. If your business targets older demographics, here's how to market to them on social platforms.

Use this unique method of advertising on the popular social media platform.

EZ Texting is an excellent service to help you control your text message marketing campaigns. Its many tools and resources are easy to find and use in the software's dashboard.

Podium consolidates online reviews and customer messages in one streamlined dashboard, making it simple to respond in a timely fashion. It's a great service for companies needing intuitive and...

TextMarks, our pick for the best customer service, is an accessible and easily customizable platform for businesses to successfully implement mass SMS marketing and communication campaigns.

SimpleTexting is a straightforward SMS service that connects you to your customers. It offers helpful tools, an easy-to-use dashboard and flexible plans.

Textedly offers text messages services with features like scheduled messages, mass group texting, built-in link sharing and automatic text replies. Pricing varies depending on the package you select....

Expand your network and gain industry insights by joining these 25 LinkedIn groups for entrepreneurs.

Knowing your customer retention rate and some strategies to improve it can help you boost your bottom line.

If your brand is on Twitter, you should understand the basics of the social media platform. Here's how to succeed in tweeting for your business.

It can be difficult to measure the return on your social media spend unless you know what to look for. Learn how to measure social media marketing ROI.

There are both benefits and risks of including social media screening in your company's background check process.

Here's everything you need to know about using Pinterest for your business.

Learn how you can safeguard your social media posts without divulging private information that scammers can use to steal your identity.

Snapchat is a unique tool for businesses to connect with customers. Here's how to use it.

Instagram is a powerful marketing tool for your business. Here’s how to make the most of it.

LinkedIn is the most popular professional online platform. Here's how to use it for your business.

Facebook is the largest and most-used social media network. Are you taking advantage of everything it offers your business?

Social media offers a way to provide great customer service around the clock.