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Social Media

Improve the life time value of your customers by getting in front of them where they hangout online.

Latest: Advice, Tips and Resources

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How to Use Social Media for Customer Service
By Sammi Caramela | December 21, 2021

Social media offers a way to provide great customer service around the clock.

Tired of Yelp? 13 Alternative Business Review Websites
By Adam Uzialko | December 21, 2021

The savvy consumer wants to understand just how well a business has performed in the past, and for that, there are few things better than business review websites.

15 LinkedIn Marketing Hacks to Grow Your Business
By Simone Johnson | December 21, 2021

LinkedIn is a great place for networking and growing your business. These marketing tips will help you make better use of the social media platform.

LinkedIn for Business: Everything You Need to Know
By Kiely Kuligowski | December 20, 2021

LinkedIn is the most popular professional online platform. Here's how to use it for your business.

Future of Social Media: Trends to Watch
By Adryan Corcione | December 20, 2021

Social media is always evolving. Keep an eye on these trends to stay ahead of the curve in 2020 and beyond.

5 Video Apps to Revolutionize Your Social Media Posts
By Joshua Stowers | December 20, 2021

Want compelling video content? Use one of these video editing apps to enhance your social networking.

Textedly Review
By Jamie Johnson | December 20, 2021

Textedly offers text messages services with features like scheduled messages, mass group texting, built-in link sharing and automatic text replies. Pricing varies depending on the package you select....

Review Review
By Nicole Fallon | December 20, 2021 is our best pick for planning campaigns, as it offers many customizable templates, workflow automations, and calendar, chart, and workload views, as well as an ideas and requests board...

TextMarks Review
By Jamie Johnson | December 20, 2021

TextMarks, our pick for the best customer service, is an accessible and easily customizable platform for businesses to successfully implement mass SMS marketing and communication campaigns.

Benchmark Email Marketing Review
By Nicole Fallon | December 20, 2021

Benchmark is our pick for the best low-cost email marketing software. It's an accessible, affordable platform that allows users to create and send interactive email campaigns while monitoring...

Constant Contact Email Marketing Review
By Nicole Fallon | December 20, 2021

Constant Contact is our pick for the best email marketing service for small businesses. It has everything a small business needs to create effective campaigns, including affordable plans and...

Freshworks Freshsales Suite Email Marketing Review
By Nicole Fallon | December 20, 2021

Freshworks Freshsales Suite's marketing integrations give small and midsize businesses the flexibility and control of larger, more comprehensive email marketing solutions at an affordable price.

SimpleTexting Review
By Rachelle Gordon | December 20, 2021

SimpleTexting is a straightforward SMS service that connects you to your customers. It offers helpful tools, an easy-to-use dashboard and flexible plans.

EZ Texting Review
By Rachelle Gordon | December 17, 2021

EZ Texting is an excellent service to help you control your text message marketing campaigns. Its many tools and resources are easy to find and use in the software's dashboard.

Salesforce Marketing Cloud Review
By Nicole Fallon | December 17, 2021

Salesforce Marketing Cloud is best for mid- to enterprise-sized sales teams looking to improve their email and overall marketing strategies. It provides email personalization abilities to maintain...

Podium Review
By Stella Morrison | December 17, 2021

Podium consolidates online reviews and customer messages in one streamlined dashboard, making it simple to respond in a timely fashion. It's a great service for companies needing intuitive and...

Addicted to Facebook? 6 Signs You're Social Media Dependent
By Nicole Fallon | December 16, 2021

Do you need healthier social media habits?

Social Media for Business: A Marketer's Guide
By Kiely Kuligowski | December 16, 2021

Social media is a great way to connect with and learn about your customers as a small business.

Facebook Beta-Tests Lead Gen, Appointment Booking for Messenger
By Bennett Conlin | December 13, 2021

Facebook recently announced these upcoming Messenger features for business.

10 Companies That Totally Rock Customer Service on Social Media
By Kayla Harrison | December 13, 2021

These are lessons from the way some brands handle social media.

Social Media for Startups: Entrepreneurs Share 5 Key Lessons
By Nicole Fallon | December 13, 2021

At American Express OPEN's CEO BootCamp, two startup founders shared their lessons for growing and branding their businesses through social media.

How to Avoid Copyright Infringement in the Age of Social Media
By Matt D'Angelo | December 13, 2021

Linking and attributing an image does not mean your business is protected from copyright infringement.

Navigating Social Media Marketing in Troubled Times
By Business News Daily Editor | December 13, 2021

There’s no book of etiquette on how to handle social media marketing when the headlines turn horrific. Experts offer their advice.

TikTok for Business: How You Can Use This New Social Network
By Kiely Kuligowski | December 13, 2021

TikTok is the latest social media craze. Here's how your business can use it.

Measuring Success When Working With Influencers
By Kiely Kuligowski | December 13, 2021

Social media has revolutionized marketing. Are your influencer campaigns successful?

Social Media Contests and Sweepstakes: What SMBs Must Know About the Law
By Saige Driver | December 10, 2021

If you don't follow the proper guidelines when setting up social media contests and sweepstakes, you could be in legal trouble.

5 Lessons Small Businesses Can Learn about Social Media from Big Brands
By Paula Fernandes | December 10, 2021

A great social media presence is essential for any business. Here are a few lessons you can learn from successful bigger brands.

Tips to Make the Most of LinkedIn Groups
By Adryan Corcione | December 10, 2021

LinkedIn features groups for industries, professional associations, alma maters and more. But you may not be taking advantage of them.

7 LinkedIn Job-Hunting Tactics That Work
By Chad Brooks | December 08, 2021

Here's how to get a job from LinkedIn with simple profile tweaks, through connections and groups, by reading content, and more.