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Latest: Advice, Tips and Resources

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Article
What Is Website Visitor Tracking?
By Rachelle Gordon | October 23, 2023

Website visitor tracking offers valuable and in-depth information that marketing and sales teams can use to refine their efforts and obtain quality leads.

Article
How to Build and Grow a Sales Pipeline
By Marisa Sanfilippo | October 23, 2023

A sales pipeline can help you determine how your leads convert to customers and how you retain customers. This tool is useful for sales, marketing and customer service teams.

Article
How to Write a Sales Report
By Max Freedman | October 23, 2023

Sales reports can be sources of deep insight into the products and services that generate the biggest return.

Article
6 Ways to Create an Effective Sales Forecast
By Max Freedman | October 23, 2023

Learn what a sales forecast is, why it’s important and how to create one.

Article
Improve Your Marketing Automation With These Tips
By Adam Uzialko | October 23, 2023

Find out how marketing automation works, the benefits and which tasks you can delegate to an automated solution.

Article
What Are the Requirements of Maternity Leave?
By Kiely Kuligowski | October 23, 2023

Maternity leave policies can boost employee retention and attract top talent. Learn about maternity leave laws and how to develop a maternity leave policy.

Article
Cyberattacks on Remote Workers on the Rise: How to Defend Your Business
By Donna Fuscaldo | October 23, 2023

Does your team work from home sometimes (or all of the time)? If so, you could be increasing your cybersecurity risks — but you can change that.

Coworkers at a meeting table
Article
Managing Millennials in the Workplace
By Donna Fuscaldo | October 23, 2023

Millennials are a large and important part of the American workforce. Learn how to keep these important assets to your company.

Article
What Is Customer Segmentation?
By Adam Uzialko | October 23, 2023

Dividing your audience into segments helps you deliver focused messages that resonate with each customer. Learn why and how to segment your customer list.

people sitting around a conference table working
Article
6 Examples of Diverse and Inclusive Companies
By Kiely Kuligowski | October 23, 2023

Find out how several major brands are implementing diversity and inclusion in their culture and daily operations.

Article
20 Employee Engagement Ideas That Work
By Kiely Kuligowski | October 23, 2023

If you want your employees to be more engaged at work, these ideas can help you motivate your team.

Article
How to Create a Lead Capture Form
By Max Freedman | October 23, 2023

This guide explains the benefits of a lead capture form and how to build one for your landing pages.

Article
How to Evaluate and Track Employee Performance
By Natalie Hamingson | October 23, 2023

Employee performance reviews evaluate workers' job performance based on certain criteria. Learn how to create, track and manage employee performance plans.

Article
How to Develop a Sales Script
By Yara Simón | October 23, 2023

Sales scripts help keep your sales team on the same page when contacting leads, prospects and customers. This guide explains how to develop a sales script that works.

Article
How to Create an Invoice
By Max Freedman | October 23, 2023

Creating an invoice is a simple way to bill your customers and keep track of your accounts receivable. Here's what you need to know to create an invoice.

Article
CRM Integrations for Small Businesses
By Adam Uzialko | October 23, 2023

Businesses can integrate apps with their main CRM software to streamline functionality. Here are the top CRM integrations to consider.  

Article
Types of Surveys Your Business Should Use
By David Gargaro | October 23, 2023

Surveys help companies better understand their target market. Learn how to use surveys for your business.

Article
What Meal and Break Laws Does Your Business Need to Know?
By Adam Uzialko | October 23, 2023

This guide explains the meal and rest break laws all small businesses should know to ensure regulatory compliance when making their teams’ schedules.

Article
How to Develop a Call to Action (With Examples)
By Marisa Sanfilippo | October 23, 2023

Impactful CTAs prompt your audience to take actions that benefit your business. Here is a guide on everything you need to know.

Article
Can Employers Reimburse Employees for Health Insurance?
By Patrick Proctor | October 23, 2023

Employers can reimburse employees for healthcare costs via a health reimbursement arrangement and other methods. Learn the rules and laws you must follow.

job interviewer holding a candidate's resume
Article
Termination of Benefits Letter Writing Guide (With Examples)
By Adam Uzialko | October 23, 2023

If you fire an employee or change benefits providers, it is important to include a termination of benefits letter during the process. Here's how to write one and what to include.

Article
How to Write the Perfect Mission Statement (With Examples)
By Ross Mudrick | October 23, 2023

Mission statements reflect your company's goals, purpose and values – why it exists. Learn how to craft the perfect mission statement for your business.

Article
Can You Legally Require Employees to Give 2 Weeks’ Notice?
By Donna Fuscaldo | October 23, 2023

Despite work etiquette, no laws require employees to give two weeks' notice. Learn why this practice is beneficial for both employers and workers.

Article
Best Layoff Practices: Can You Lay Off and Hire at the Same Time?
By Patrick Proctor | October 23, 2023

Sometimes a business needs to conduct layoffs and make new hires at the same time. Here are best practices to use.

Article
How Workplace Automation Software Can Help Your Business
By Kiely Kuligowski | October 23, 2023

Workflow automation standardizes time-consuming manual work and can boost employees' productivity. Learn how to implement workflow automation solutions.

Article
10 Ways to Get the Most Out of Your Crowdfunding Campaign
By Simone Johnson | October 23, 2023

Want to try crowdfunding your business venture? Here are 10 ways to get the most out of your crowdfunding campaign.

lawyer at a desk going over a contract
Article
Online Business Laws Your Small Business Needs to Know
By Donna Fuscaldo | October 23, 2023

Many rules and regulations govern e-commerce. These six, in particular, could significantly impact your small business.

Article
What Is Project Resource Management?
By Sean Peek | October 23, 2023

Resource managers are responsible for allocating the appropriate resources to ensure a project is completed on time and within budget.

Article
How to Develop a Disciplinary Action Policy
By Kiely Kuligowski | October 23, 2023

A disciplinary action policy standardizes your company's response to incidents that violate its policies. Learn how to create a disciplinary action policy.

Article
Mileage Reimbursement: What You Need to Know
By Adam Uzialko | October 23, 2023

Here's what you need to know about mileage reimbursement to ensure you fulfill your legal obligations as an employer.